The Wellness Creator Podcast

Meta is testing a new feature that limits Facebook pages to just two link posts, unless you pay for verification, making it more important than ever to build your email list and own your audience. Meanwhile, TikTok is serving up two trends wellness creators should watch: Janalog (a screen-free January movement) and Japanese walking (an interval walking method backed by research and named 2026's fastest growing fitness trend). We also dive into a Marie Claire story about former finance professionals who now blend money management with tarot and astrology, charging up to $10,000 for their services and proving that combining left-brain strategy with right-brain intuition can create a completely differentiated offer in a crowded market. References:Marvelous Software PlatformWell Well Well Marketplace

We're breaking down the biggest social media trends shaping 2026, and honestly, it's the best news wellness creators have heard in years. Short form burnout is real, viral chasing is out, and being a genuine expert finally matters more than having a million followers. We're talking about why long form video is making a comeback, how your audience now controls what they see, and why your imperfect, human self is your greatest asset. This episode explains exactly what's changing and how to actually use it to your advantage. References:Marvelous Software PlatformWell Well Well Marketplace

This week we're breaking down three wellness stories that have the internet buzzing. First, Andrew Huberman's latest episode sparked a full-blown LED lighting panic after his guest compared LED exposure to asbestos, and we're sorting through what the science actually says about red light therapy, mitochondrial health, and whether you should be rethinking your home lighting. Then, we're diving into Brian Johnson's live-streamed magic mushroom journey where five grams had him questioning his entire anti-aging empire. Finally, we're exploring sleep maxing, the TikTok trend that's replacing hustle culture with magnesium mocktails and HRV stats. Whether you're curious about optimizing your environment, experimenting with psychedelics for longevity, or finally prioritizing rest, this episode covers what's actually worth paying attention to in the wellness world right now. References:Marvelous Software PlatformWell Well Well Marketplace

We're tracking Elizabeth Holmes getting nutritional advice from a biohacker while tweeting from prison, Meta winning big in court, and Jeff Bezos launching an AI that claims to think like God. Plus, we're breaking down why silent walking is suddenly revolutionary, how Ayurveda is about to hit $77 billion, and what it means when Meta's top AI scientist calls the current AI wave a "dead end." If you work in wellness and want to understand where the industry is actually heading (and why your humanness matters more than ever), this episode connects dots you didn't know needed connecting. References:Marvelous Software PlatformWell Well Well Marketplace

Today we're talking about why Gen Z and Millennials are giving the wellness market a total glow-up (and what they actually want), plus the TikTok trend that’s less about getting out there and more about locking in. We look at why Pilates is quietly taking over where spin left off, and the global data showing that wellness has officially become as valuable as salary — a major signal for anyone building offers around health and healing. And we're diving into the Elizabeth Holmes story because she's suddenly posting her thoughts on social, and whether you love her or loathe her, her redemption arc has us all watching. And we think there’s something in it for every woman building something big. References:Marvelous Software PlatformWell Well Well Marketplace

We're covering five stories that could shift how you think about building your wellness business online. From the new creator storefronts replacing traditional affiliate links to why fiber maxing is your content goldmine right now, we're breaking down what's actually happening in the wellness creator space. Plus, we're talking about the analog ritual trend your clients are craving, how Reddit might be your next discovery channel, and a 50-year money milestone that explains why so many of us still feel guilty about wanting more. If you're ready to understand where the industry is headed (and how to position yourself in it), this episode is for you.To sign up for Reddit's next forum, click here. References:Marvelous Software PlatformWell Well Well Marketplace

We're sharing the six business books that have genuinely shaped how we think about growing our wellness businesses. From practical strategy guides like Alex Hormozi's $100 Million Offers to mindset-shifting reads like Benjamin Hardy's 10X is Easier Than 2X, these recommendations span everything from pricing and profit to understanding what actually drives customer behavior. Whether you're just starting out or ready to scale, we break down why each book made our list and how our recommendations have evolved over the years (spoiler: we're way more focused on freedom and mindset now than pure tactics). If you're looking for your next business book or wondering which ones are actually worth the investment, this episode gives you our honest take on what's worked for us.Books Mentioned: $100 Million Offers by Alex Hormozi10X is Easier Than 2X by Benjamin Hardy and Dan SullivanCompany of One by Paul JarvisWanting: The Power of Mimetic Desire in Everyday Life by Luke BurgisProfit First by Mike MichalowiczThe Mountain is You by Brianna Wiest References:Marvelous Software PlatformWell Well Well Marketplace

We keep hearing "courses are dead" everywhere, but that's not the whole story. The pandemic gold rush of slapping together content and waiting for passive income? That's definitely over. But courses and coaching are far from dead - we just need to play by different rules now. We're breaking down five key shifts every course creator needs to make: ditching the bloat, designing for completion over access, making it feel personal, leading with assets instead of just information, and creating an experience worth talking about. References:Marvelous Software PlatformWell Well Well Marketplace

Ready to turn your knowledge into actual income? We break down exactly how to create and sell your first digital product, even if you've never done it before. The best part: you need way fewer followers than you think (we've seen people with under 100 Instagram followers make serious money). We cover what makes a profitable digital product, how to choose what to create based on what people are already asking you, and why being "just one step ahead" often works better than being the world's expert. Plus, the simple tools you need to get started (hint: your phone and one platform can do most of the work). References:Marvelous Software PlatformWell Well Well Marketplace

Ever found yourself asking "Should I start two separate Substacks for my different interests?" or wondering how to handle multiple passions in your content creation? We tackle the multi-passionate creator dilemma that's stumping so many people.  From deciding whether to keep topics separate or blend them together, to understanding when having multiple platforms becomes unsustainable, we break down the real considerations most creators miss. Plus, we share the simple decision filter that helps you choose your path without overthinking yourself into creative paralysis. References:Marvelous Software PlatformWell Well Well Marketplace

We're diving into nine practical ways to add income streams to your wellness business this fall without overwhelming yourself or confusing your audience. From expansion revenue with existing clients to micro offers, affiliate income, and corporate wellness opportunities, we break down realistic strategies that work alongside your core business model. These aren't get-rich-quick schemes but smart diversification moves that can create steady additional revenue while you gear up for the busy season ahead. References:Marvelous Software PlatformWell Well Well Marketplace

We analyzed @thedailyvictorian, a yoga influencer with 1.3 million TikTok followers who's completely rewriting the social media playbook. While most creators chase daily posting and quick trends, she's built a massive following with just one thoughtful post per week. We've identified six key observations from her approach that combine movement, poetry, and life wisdom into an art form that stops the scroll every time. From her unique storytelling method to how she creates genuine community engagement, these insights will help you stand out in an oversaturated market and build a business that attracts book deals, brand partnerships, and real revenue. References:Marvelous Software PlatformWell Well Well Marketplace

Starting July 10th, 2025, Google began indexing Instagram content for the first time, meaning your posts and reels can now appear in search results. We explore what this means for discoverability, share optimization strategies, and discuss recent court decisions that are reshaping how AI can use creative work. Plus, we cover Substack's new live video features that could change how you connect with your audience. References:Marvelous Software PlatformWell Well Well Marketplace

Most creators are using AI completely wrong for their copywriting. Today, we're talking about why pasting prompts into basic ChatGPT gives you bland, generic copy that screams "a tiny robot wrote this." The game-changer? Training your own AI copywriting assistant, complete with your brand voice, audience insights, and specific behavioral instructions. We walk through the exact four steps to create your own training manual that will transform your AI from a basic tool into your personal copywriting team member. Plus, we explore the unexpected psychological benefits of having an assistant who just does what you ask without emotional management.To access the training questions, please visit heymarvelous.com/trainmycopyassistant References:Marvelous Software PlatformWell Well Well Marketplace

We explore two alarming stories that highlight the growing security threats facing wellness creators and online entrepreneurs. First, we uncover the shadowy world of Meta brokers - underground operators who exploit Facebook's internal systems to restore hacked accounts for thousands of dollars, while Meta's official support channels remain largely unresponsive. We discuss how these black market brokers work with inside sources at Facebook and why the company seems more focused on pursuing legal action against brokers than fixing their broken customer service.Next, we examine a disturbing trend targeting influencers and content creators through sophisticated phishing schemes disguised as brand partnership opportunities. We share real stories of creators who lost their social media accounts and payment processors after clicking malicious links, including one devastating case where a hacker gained access to someone's Stripe account and charged tens of thousands of dollars to their clients.Throughout the episode, we discuss practical security measures every wellness creator should implement, including moving beyond SMS-based two-factor authentication to app-based solutions like Authy, the importance of frequently changing passwords, and adopting a more suspicious mindset toward unsolicited emails and partnership offers. We also touch on how AI is making these security threats more sophisticated and why the golden age of trusting cold outreach may be over.This episode serves as both a wake-up call and a practical guide for protecting your wellness business in an increasingly dangerous digital landscape.Listen to the full Globe and Mail Article here: "The Black Market for Getting Hacked Meta Accounts Back." References:Marvelous Software PlatformWell Well Well Marketplace

We're breaking down what's hot in the wellness creator world right now. From the shift toward authentic face-to-camera storytelling on TikTok and Instagram (goodbye, hyper-produced content!) to the return of carousel posts with trending music, we're covering the social media trends that actually matter for your business.We also explore how the AI landscape is shifting search behavior - with Google's AI summaries reducing click-through rates by up to 34% - and share actionable strategies to get AI tools to recommend YOUR business when potential clients are searching. Plus, we discuss the Reddit vs. Anthropic lawsuit and what it means for content creators.Key Topics:Face-to-camera storytelling is dominating short-form videoCarousels are trending again (especially with music)AI video editing tools are becoming essentialCaptions matter more than hashtags for discoverabilityHow to optimize content so AI recommends your businessThe changing landscape of online search and discovery References:Marvelous Software PlatformWell Well Well Marketplace

In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs.Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local artisans, how "accountability culture" has morphed into business bullying, and what this means for wellness creators in 2025. Whether you're dealing with impossible client demands or wondering if your feedback crosses the line, this episode offers perspective on maintaining humanity in our increasingly disconnected digital marketplace. Plus, we share real stories from our own business experiences and explain why building genuine community connections might be the antidote to this toxic trend.We highly suggest you read Anne Helen Peterson's Article: What Do We Do With All This Consumer Rage?  References:Marvelous Software PlatformWell Well Well Marketplace

In this episode, we explore three hot topics affecting wellness creators:The explosive growth of GLP-1 medications and peptides in wellness - from weight management to athletic performance enhancement and women's health. We discuss the business opportunities this presents for wellness practitioners as these treatments become more mainstream and accessible.The legal battle between a San Diego yoga instructor ("Namasteve") and city officials over permit requirements for beach yoga classes, raising questions about free speech versus municipal regulations.The ongoing debate about AI transparency in content creation, examining whether creators should be required to disclose their use of AI tools and how this technology can be leveraged to enhance productivity without sacrificing quality.Join us as we share our perspectives on these evolving industry trends and their implications for wellness creators.Get our Wellness Marketing Assistant ($27!)References:Marvelous Software PlatformWell Well Well Marketplace References:Marvelous Software PlatformWell Well Well Marketplace

In this episode, we break down the tech drama that could shake up how online wellness businesses connect with their audience. We're tracking Meta's courtroom showdown (could Instagram become its own company again?) and Google's recent advertising battle loss - changes that might actually benefit small wellness creators in the long run. But here's the really good news: despite all the economic doom and gloom out there, wellness spending is booming in 2025! We've got the details on which niches are seeing explosive growth (hello, menopause and mental health!) and why this $1.1 trillion industry continues to thrive even when consumers are tightening their belts elsewhere. Important insider info for anyone building an online wellness business! References:Marvelous Software PlatformWell Well Well Marketplace

Join us for our first-ever variety show episode, where we tackle three fascinating wellness industry topics: the hidden health dangers of plastic-based athleisure wear, the story of an AI tarot card reading company's quick rise and demise on Instagram, and how artificial intelligence is revolutionizing medical treatment by repurposing existing drugs for rare diseases. From environmental concerns to ethical dilemmas to groundbreaking health solutions, we explore the complex landscape of "fakes" in the wellness world.References:Marvelous Software PlatformWell Well Well Marketplace References:Marvelous Software PlatformWell Well Well Marketplace

Today, we're talking about AI (like every other person on the internet right now!!), but we believe this is such an important conversation because it's transformed our business, and we wanted to transform yours too. We dig into how to use AI tools effectively in 2025, emphasizing that you can't just drop a one-sentence prompt into ChatGPT and expect magic (that's like hiring an intern for an hour and publishing their unedited work). We shared our favorite AI applications—from copywriting with Claude or Chat GPT (which we've trained on our brand voice) For those with moral hesitations about AI, we get it, but remember: these tools free up your humanity for the work that actually matters, letting robots handle the soul-crushing admin tasks none of us want to do anyway.Get our Wellness Marketing Assistant ($27!)References:Marvelous Software PlatformWell Well Well MarketplaceChatgpt.comClaude.ai References:Marvelous Software PlatformWell Well Well Marketplace

In this episode we explore four critical mindset shifts for wellness entrepreneurs: breaking through self-imposed "upper limits" that create false ceilings on success, balancing visionary thinking with consistent action, moving beyond victim mentality to take ownership of business outcomes, and setting realistic timeframes that acknowledge slow initial growth while maintaining ambitious long-term goals. We talk about how childhood money beliefs shape adult limitations and emphasize that extraordinary results require moving beyond "ordinary goals." They draw from both personal experience and business wisdom, including Bill Gates' observation that most people overestimate what they can accomplish in one year but underestimate what they can achieve in ten years.References:Marvelous Software PlatformWell Well Well MarketplaceGay Hendricks: The Big Leap References:Marvelous Software PlatformWell Well Well Marketplace

Wellness creators need to shift away from passive financial management where they hope there's money left over after expenses to pay themselves. Instead of viewing profit as an afterthought, entrepreneurs should intentionally decide their compensation first and then adjust business expenses accordingly, as this intentional approach to paying yourself - even if starting small - creates momentum for sustainable business growth.Key Takeaways:Start paying yourself something, even if small, from year oneDecide your compensation first, then adjust expenses accordinglySet small monthly increases rather than intimidating annual targetsTrack your revenue-to-salary percentages regularlyCreate clear boundaries between business and personal financesResist paying yourself only leftover profitsReferencesMarvelous Software PlatformWell Well Well Marketplace References:Marvelous Software PlatformWell Well Well Marketplace

In the third episode of the Financial Intelligence series, we discuss the importance of tracking your numbers. We want women to understand financial metrics, bookkeeping essentials, and the creation of a ritual around financial tracking. The conversation covers various aspects of sales tracking, goal setting, and key business metrics that go beyond revenue, encouraging listeners to actively engage with their business data.Key TakeawaysNumbers are neutral data points, not indicators of worth.Monthly tracking should be a ritual in business.Bookkeeping is necessary for tax reporting.Set sales goals and track them monthly.Understand your business metrics beyond just revenue.Create a customized tracking system for your business.Engage with your numbers to make informed decisions.ReferencesMarvelous Software PlatformWell Well Well Marketplace References:Marvelous Software PlatformWell Well Well Marketplace

In this episode, we discuss the importance of understanding your profit and loss statements and why women entrepreneurs need to embrace financial literacy.  We break down the components of a P&L statement, including revenue, cost of goods, gross profit, and net profit. The discussion also covers the significance of monitoring expenses and the necessity of investing in business growth for long-term success.Key TakeawaysUnderstanding your profit and loss statementsWhy your P + L is importantMonitoring expenses helps identify areas for cost reduction.Investing in your business is necessary for growth.Breaking even in the first year is a good goal for new businesses.Long-term success requires patience and strategic investment.ReferencesMarvelous Software PlatformWell Well Well Marketplace References:Marvelous Software PlatformWell Well Well Marketplace

In this episode, we tackle the often-avoided topic of financial intelligence in business. We discuss why many entrepreneurs, especially women, shy away from their numbers and provide practical guidance on developing a healthy relationship with your finances. Through personal stories and practical advice, we break down the barriers that keep wellness creators from achieving true financial intelligence.Key Takeaways:Numbers are neutral facts - it's the stories we tell ourselves about them that create fear and shameFinancial independence is possible regardless of whether you're part-time, have family commitments, or are just starting outSeparate your personal and business finances from day one (LLC in US, holding company in Canada)Find an accountant who can be a true business partner - don't be afraid to ask "dumb" questionsCelebrate every sale, no matter how small - you can't get to 100 sales without getting to 1You need at least a year of data to make meaningful business projectionsCompare numbers year-over-year rather than month-to-month to account for seasonal patternsThe path to financial security and independence starts with facing your numbers head-onReferencesMarvelous Software PlatformWell Well Well Marketplace References:Marvelous Software PlatformWell Well Well Marketplace

In this episode of the Wellness Creator Podcast, we explore the complex issue of low engagement in online programs and offerings, challenging the assumption that lack of visible interaction means failure. We discuss how clients may be getting value from your content in ways that aren't immediately apparent, emphasizing the importance of not making unfounded assumptions about your program's effectiveness.Key Takeaways:Low engagement doesn't necessarily mean your offering is failing; clients might be consuming content passivelyNot all participants will actively comment or interact, and that's okayIt's crucial to provide multiple opportunities for feedback from your clientsConsider your audience's personality types and communication preferencesCommunity features should be intentionally designed, not just added as an afterthoughtValidate the diverse ways clients might find value in your offeringsDon't judge the success of a program solely by visible engagement metricsReferences:Hey Marvelous PlatformMembership Marvelous Course References:Marvelous Software PlatformWell Well Well Marketplace

In this episode of the Wellness Creator Podcast, hosts Jeni Barcelos and Sandy Connery make a compelling case for why wellness practitioners should incorporate one-on-one sessions into their business model, particularly through the Well Well Well marketplace.RESOURCES:Check out the marketplace: www.wellwellwell.ioJoin Marvelous: www.heymarvelous.com References:Marvelous Software PlatformWell Well Well Marketplace

As business owners in the wellness space, we often wrestle with a challenging question: when tragedy strikes, should we pause our marketing efforts? In this episode, we dive into this difficult topic, drawing from our own experiences and missteps to help you navigate these sensitive situations. References:Marvelous Software PlatformWell Well Well Marketplace

In this episode, we sit down with Tiffany Sankary, founder of Movement and Creativity and a Feldenkrais practitioner who brings a uniquely artistic approach to mind-body wellness. Based in Somerville, Massachusetts, Tiffany shares her journey of blending physical movement, emotional intelligence, and creative expression into a transformative practice.Key Takeaways:Tiffany's introduction to Feldenkrais through her mother and how one session changed her relationship with her bodyThe fascinating intersection of art and movement in her practice, including her 10-year project creating "Feldenkrais Illustrated: The Art of Learning"Learn about the Jeremy Krauss Approach (JKA) - an evolution of Feldenkrais that focuses on strength and stabilityIntroduction to Organic Intelligence® and how it provides emotional tools for both practitioners and clientsThe challenges of marketing nuanced wellness practices and Tiffany's refreshingly creative approachThe importance of finding the balance between administrative tasks and creative teachingHer shift towards simplicity in 2025, after a year focused on depthREFERENCES:Teach on MarvelousTiffany's website: Movement and Creativity References:Marvelous Software PlatformWell Well Well Marketplace

Meta recently announced major changes to their content moderation policies on Instagram + Facebook, potentially impacting how wellness creators share information on these platforms. In this episode, we break down the new policy changes and explore what they mean for anyone sharing health-related content on social media. We'll share real examples of how previous restrictions affected wellness content creators—from deleted posts about nutrition to flagged content about holistic approaches—and explain how these new changes open up opportunities for more authentic health discussions online. You'll learn how these updates could help you share your expertise more freely and connect with your audience in ways that weren't possible before. References:Marvelous Software PlatformWell Well Well Marketplace

It's a brand new year, so what should you focus on in your wellness business? How do you stand out? In this episode, we walk you through the top six trends to help your wellness business explode in 2025. These trends are shaping the wellness industry and provide insights into how wellness creators can adapt and thrive in this evolving landscape. References:Marvelous Software PlatformWell Well Well Marketplace

Today, we're time-warping back to the days of Covid, and Jeni opens up and shares her personal story of being sick with COVID and ultimately developing long COVID -- all while running the business in the busiest period of growth. Jeni discusses the various symptoms she experienced, including fevers, vertigo, heart issues, and vision problems. She highlights the importance of entrepreneurship in providing the flexibility and financial support needed to navigate chronic illness. She also shares some tools and resources that have helped her regain her health. (Note: this was an episode that originally aired on the And She Spoke Podcast but the response was so positive that we've decided to share on this podcast feed.)WHAT WE COVER:00:41 - Jeni's personal story with long COVID01:12 - Jeni describes the challenges of being sick with COVID02:04 - how common Long COVID is03:23 - why we want to discuss living with long COVID and entrepreneurship18:11 - how entrepreneurship saved Jeni36:55 - the tools that Jeni uses to improve her health40:41 - the limitations of general practitioners in dealing with chronic illnessRESOURCESThe Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shopHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

In today's episode, we share a recent interview with Hannah Teutscher from the Pilates Exchange. Hannah speaks with Jeni Barcelos, the CEO of Marvelous, about technology for her series on how technology and AI intersect with movement.RESOURCESLearn more about Hannah and Christian here. Listen to the Pilate's Exchange's series on tech, AI and movement here. Check out the Hey Marvelous platform here.  References:Marvelous Software PlatformWell Well Well Marketplace

Today, we discuss the benefits of having a resources page with affiliate links to make some easy side money. We discuss the different ways to promote and share affiliate links (and announce Marvelous' brand new page template for affiliate sales).HERE'S WHAT WE COVER:  0:00 - The unknown benefits of affiliates in the wellness industry.03:36 - You're not being salesy. You're saving clients time and money. 06:52 - There's more to recommend than you initially think. 11:49 - Using your affiliate recommendations for content ideas15:36 - Why you don't want to rely solely on affiliate income. RESOURCES:The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shopHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

Cancel culture can significantly impact entrepreneurs and small business owners, often exacerbating the challenges they already face in the online business world. We've had numerous conversations about the pressures of public scrutiny, feeling silenced, or being hesitant to speak up due to fear of backlash.Recently, we were interviewed by our friend, Sara Fisk, on The Ex-Good Girl Podcast. The conversation was so impactful that we knew we had to share it with you. In this episode, we openly discuss our experience of being cancelled over our previous name, Namastream. We delve into the realities of cancel culture, the feeling of being muted, and the fear that often holds women entrepreneurs back from speaking their truth. You’ll gain insight into our strategies for navigating negative feedback, harnessing your immutable power by tapping into your intuition, leveraging community support, and much more. References:Marvelous Software PlatformWell Well Well Marketplace

In this episode, Sandy Connery and Jeni Barcelos explore the essence of running a soulful business, reflecting on their journey and the changes they've undergone. They discuss the importance of authenticity, intuition, and creativity in business decisions, especially in light of the challenges posed by the COVID-19 pandemic. The conversation emphasizes the need to balance passion with problem-solving and the significance of listening to one's inner calling. They also share personal experiences of navigating change and the joy of rediscovering their creative energies after stepping away from a coaching program that no longer aligned with their values.What's covered in this episode:03:08 - Reflecting on the Shutdown of a Coaching Business04:09 - Understanding the Concept of Running a Soulful Business04:18 - Introduction and Reflecting on the Decision to Close the Coaching Program06:51 - The Challenges of Staying Connected to the Initial Calling10:19 -  The impact of fear and people-pleasing exposed11:54 - What your emotions can tell you about your business17:16 - The need for passion and intention in business27:15 -  The freedom of closing down a business that no longer aligns 27:49 - Reflecting on past experiences29:20 - Hot to listen to your inner desires31:28 - What jealousy really means32:56 - Why you need to run a soulful BusinessThanks for listening. New episodes drop every Monday. Make sure to subscribe so you don't miss an episode ❤️RESOURCES:The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

Letting go of something you’ve built from scratch is never easy. But sometimes it’s a necessary step to create space for what you’re meant to do next. In today’s episode, we open up about our decision to shut down our highly lucrative coaching program, and why the decision could never be purely based on logic or reason alone. We know that there are plenty of people out there who have had to face similar heartbreaking decisions, which is why we are using today’s episode to dig into the circumstances that led to this decision, and why we’re so excited for what comes next. Join us as we share the journey of our coaching company, what we loved most about it, and how we ultimately decided to bring it to a close.Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

Podcasting has exploded in recent years, and it’s becoming more challenging than ever to find and attract new listeners. In this episode, we discuss various podcast growth strategies to help you find new listeners in 2024 and beyond.RESOURCES:Riverside LInk (affiliate) - https://riverside.fm/?via=wellnesscreatorpodcastI Will Teach You To Be Rich — https://www.iwillteachyoutoberich.com/Hey Marvelous — https://www.heymarvelous.com/ References:Marvelous Software PlatformWell Well Well Marketplace

The wellness industry has seen a huge boom in recent years, but has it become too crowded for newcomers? Today on the podcast, we examine whether the wellness industry is oversaturated, what this means for you, and how to differentiate yourself in an increasingly crowded marketplace. Discover why success often hinges on solving a specific problem for your audience and how recommendation-worthy products can set you apart. We also delve into the strategies successful businesses are using to maintain their edge and why embracing change is critical in this fast-paced space. Whether you’re a newcomer or a seasoned pro, this episode offers valuable insights into thriving in the ever-evolving wellness landscape.Yoga with Adriene — https://yogawithadriene.com/Rowe Casa Organics — https://www.rowecasaorganics.com/Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journey with you from first discovering you to purchasing from you. In today’s episode, we delve into the first and widest part of that funnel, exploring top-of-funnel strategies to engage with a new audience, attract new customers, and generate awareness and interest in your brand. Join us as we define key concepts, highlight common mistakes to avoid, and debunk typical marketing funnel myths. References:Marvelous Software PlatformWell Well Well Marketplace

Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible.RESOURCES:List Love — https://wellnesscreator.heymarvelous.com/product/74030/about The Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadership, and you don't have to have a PhD or have your beliefs figured out perfectly. Plus we debrief our last week's conversation with Sarah Fay and her strategy for writing on Substack.   The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastSarah Fay — https://sarahfay.org/Substack — https://substack.com/Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. She answers all of our Substack questions and shares her own experience. We discuss payment structures, Substack's internal social media network, and what you stand to gain from joining the Substack community. We discuss why publishers recommend the platform to their authors, how to make the most of opportunities for cross-promotion, and whether or not opt-ins are relevant. Sarah also helps us to understand how the algorithm works and shares how she has leveraged the digital world to facilitate more dynamic content and interaction as an author. Sarah Fay — https://sarahfay.org/Sarah Fay Substack — https://substack.com/@writersatworkPathological — https://www.amazon.com/Pathological-True-Story-Six-Misdiagnoses/dp/0063068680/Cured: The Memoir — https://www.curedthememoir.com/James Patterson on Substack — https://substack.com/@jamespattersonAsh Ambirge on Substack — https://substack.com/@ashambirgeThe Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/ References:Marvelous Software PlatformWell Well Well Marketplace

Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one.The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engaged with your teaching. We also share how we've used a private podcast feed for our group coaching program for years and drum roll.... we announce that Marvelous' brand new feature dropping this week is private podcasts. It just keeps getting easier and easier!! The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/ Hey Marvelous on X — https://twitter.com/hey_marvelous  References:Marvelous Software PlatformWell Well Well Marketplace

After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business. We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, the mistakes we made, what happens when you’re over capacity, and how recently we’ve scaled back and simplified. The Luminaries Membership — https://www.andshe.co/membership The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcastHey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram —  https://www.instagram.com/heymarvelous/  References:Marvelous Software PlatformWell Well Well Marketplace

We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of findingnew listeners, and our evolving relationship with tools, software and AI. We also dive into five different forms of podcasting and give examples for each. You‟ll learn why we think it's so important to see your podcast as a tool to nurture your existing audience instead of attract new users and how this should change your approach to content and marketing. monday.com — https://monday.com/And She Spoke Podcast — https://andshe.co/podcastAudacity — https://www.audacityteam.org/Dropbox — https://dropbox.com/Zencastr — https://zencastr.com/StreamYard — https://streamyard.com/Riverside — https://riverside.fm/Transistor — https://transistor.fm/I Will Teach You To Be Rich Podcast — https://www.iwillteachyoutoberich.com/podcast/Where Should We Begin? With Esther Perel — https://www.estherperel.com/podcastSubstack — https://substack.com/Sarah Wilson — https://sarahwilson.com/Descript — https://www.descript.com/Hey Marvelous — https://www.heymarvelous.com/Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/ References:Marvelous Software PlatformWell Well Well Marketplace

As we wrap up season one of The Wellness Creator podcast, we look atthe current wellness trends that you need to know to have success in your business.Key Points From This Episode:• The role that YouTube could play in the growth and expansion of your business.• Exploring the value of having content on multiple platforms.• What we can learn from the harmonious relationship between podcasting and YouTube.• Why community matters in wellness, and debunking some community-related myths.• How to use AI strategically.• The power of experimentation.• Final thoughts on how to ensure success for you and your wellness business.RESOURCES:‘YouTube Trends in 2024 with Meredith Marsh’ Descript (video editing tool)The Luminaries MembershipHey Marvelous References:Marvelous Software PlatformWell Well Well Marketplace

Today's episode is about copywriting and the importance of the words that you use in your marketingas a way of conveying the value that you sell and share with your audience. We are thrilled tohost Hey Marvelous Co-Founder, Sandy Connery, who shares her views on thecurrent state of copywriting in the wellness industry. We learn about the importance of writingcompelling copy, choosing interesting words, and the power of captivating copywriting. Then, weexplore the common mistakes that people make when writing copy, how to paint the perfectpicture with your words, how to write copy that sells, and how to be proactive without beingcontroversial. This week’s call to action is for entrepreneurs (and especially women) to beunafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what youcan do when you’re feeling stuck in your copywriting and where to start, with some crucialresources to help you along the way.Key Points From This Episode:• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.• Understanding the power of compelling copywriting.• Common mistakes that people make when writing copy; the dangers of ambiguity.• How to paint the perfect picture.• Learning about what sells and what doesn’t.• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.• How to be provocative without being controversial.• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.Links:MyMind — mymind.com/The Luminaries — soulfulmba.heymarvelous.com/product/58025/aboutAnd She Co. — andshe.co/Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcastHey Marvelous — heymarvelous.com/Hey Marvelous on Instagram — instagram.com/heymarvelous/Hey Marvelous on X — twitter.com/hey_marvelous References:Marvelous Software PlatformWell Well Well Marketplace