This is Beyond The Scenes

In this episode of Beyond The Scenes, Ayomide and Lara pull back the curtain on one of Nollywood's hottest conversations — film marketing and promotion. From the powerful Alaba Market distributors who once controlled the entire industry, to TikTok dances and Netflix deals, the game has completely changed. But has it changed for the better?The hosts tackle the trending debate around actors being asked to dance on social media to promote films, whether that crosses a line, and what the contract really says. They break down why Funke Akindele is one of the smartest businesswomen in Nollywood, how the algorithm has replaced the old gatekeepers, and whether good marketing can actually sell a bad film.The episode closes with a fiery Netflix vs YouTube debate — which platform is really winning Nollywood, and where should filmmakers be dropping their content in 2024?If you love Nollywood, understand the business of film, or just want two honest voices breaking it all down — this episode is for you.Topics Covered: — The Alaba Market era and how distributors controlled Nollywood — Social media as the new gatekeeper of African film — Should actors be forced to dance to promote films they signed for? — Funke Akindele's genius marketing blueprint — Can great marketing sell a bad film? — Netflix vs YouTube — who is winning Nollywood?🎙️ Hosted by Ayomide Fowowe & Lara 📲 Follow us on all platforms: @thisisbeyondthescenes

Great films don’t just tell stories — they show them.In this episode, we explore visual metaphors, subtle storytelling techniques, and why many Nigerian films rely too heavily on dialogue instead of cinematic language.If you're a filmmaker, film student, content creator, or movie lover, this breakdown will open your eyes to how powerful visual storytelling really is.We also discuss brand placement mistakes, rushed productions, and how Nigerian cinema can compete globally.🎬 Perfect for aspiring directors, writers, cinematographers, and film enthusiasts.

This week on BTS Podcast, we’re asking a question Nollywood fans argue about all the time: Are there more bad Nigerian films than good ones? We talk about quality control in Nollywood, whether the industry is focusing too much on quantity, and why audiences sometimes defend movies that probably should have been better. One of us believes Nollywood has a real quality problem… the other strongly disagrees. Don’t forget to share your thoughts using #thisisbtspodcast while listening to the episode. Follow us on: Twitter/X: @thisisbeyondthescenes Tiktok: @thisisbeyondthescenes Instagram: @thisisbeyondthescenes YouTube: @thisisbeyondthescenes If you enjoy the conversation, rate the show 5 stars, leave a review, and share it with someone who loves talking about Nigerian films. If you’re watching on YouTube, subscribe, like the video, and drop a comment with your opinion.