PODCAST · business
This Week in Social Media (TWISM)
by Joshua Parkinson
Your quickest route to social media marketing mastery. Each week, we deliver the most important platform updates, marketing strategies, and industry trends in a digestible audio format. Stay ahead of algorithm changes, monetization opportunities, and emerging tools without the reading time. Turn your commute or any other podcast-listening time into professional development. We offer must-know insights for marketers, creators, and brands seeking to maximize their social media impact.
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💀 Marketing Autopsy: Gucci's AI Image Backlash
Lesson: The luxury can't look cheap
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146
💪 Are you still posting manually?
🔥 Our collection of invaluable tools & insights to rule over socials this week
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145
🥱 Zuck testifies... again
🔥 Our top 26 Social Media Marketing stories this week
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144
💀 Marketing Autopsy: Match Group's Subscription Downfall
Lesson: Cancelling should be as easy as subscribing
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143
💪 Beat the algorithm, own the content
🔥 Our collection of invaluable tools & insights to rule over socials this week
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142
😎 TikTok goes local?
🔥 Our top 34 Social Media Marketing stories this week
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141
💀 Marketing Autopsy: Google's Ad Consent Disaster
Lesson: Don't treat user surfaces like an ad inventory
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140
😎 X is acquired... again?
🔥 Our top 30 Social Media Marketing stories this week
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139
💀 Marketing Autopsy: McDonald's AI Ad Disaster
Lesson: Cheap creative gets expensive if you're not careful.
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138
💪 Stay cool and keep winning
In this week’s episode, we’re arming you with the essential tools and insights to dominate your social media game! Discover how to stay cool under pressure while navigating the ever-changing landscape of social media marketing. We’ll explore the latest platform updates, innovative strategies, and key trends that can help you maintain your edge and keep winning. From mastering engagement tactics to leveraging new features for maximum impact, this episode is packed with actionable advice tailored for marketers, creators, and brands alike. Learn how to turn challenges into opportunities and ensure your social media presence remains strong and effective. Don’t miss out on these invaluable insights that can elevate your strategy and boost your results. Tune in now and take the first step towards social media mastery!
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137
👌 Master affiliate sales on social media
Unlock the secrets to boosting your income through social media in this week’s episode! We dive deep into the world of affiliate sales, revealing proven strategies that successful creators use to monetize their platforms effectively. Discover how to choose the right products, craft compelling content, and engage your audience to drive conversions. We’ll also cover the latest trends in affiliate marketing, including the best practices for leveraging social media algorithms to your advantage. Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights that can transform your approach to affiliate sales. Don’t miss your chance to learn from the experts and elevate your social media game! Tune in now and start mastering the art of affiliate marketing on social media today!
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136
😎 TikTok Saga Continues!
🔥 Our top 32 Social Media Marketing stories this week
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135
💀 Marketing Autopsy:Amazon's Subscription Downfall
Lesson: Don't turn friction into subscription trap.
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134
💪 Stop posting manually, start posting smart
Are you tired of the tedious task of manual posting on social media? This week, we’re unveiling the secrets to smarter, more efficient posting strategies that can save you time and boost your engagement! Join us as we explore innovative tools and techniques that allow you to automate your social media presence without sacrificing authenticity. We’ll discuss the latest scheduling platforms, content curation methods, and analytics tools that can transform your approach to social media marketing. Whether you’re a busy marketer, a content creator, or a brand looking to enhance your online impact, this episode is packed with actionable insights to help you post smarter, not harder. Don’t miss out on the opportunity to elevate your social media strategy—tune in now and start maximizing your efficiency today!
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133
👌 Become a LinkedIn winner!
Unlock the secrets to LinkedIn success in this week’s episode! We’re diving deep into strategies that can transform your profile from overlooked to outstanding. Discover how to optimize your presence, engage with your network, and leverage LinkedIn’s unique features to boost your professional brand. We’ll cover essential topics such as crafting compelling content, building meaningful connections, and utilizing LinkedIn’s tools for maximum visibility. Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights that can elevate your LinkedIn game and help you stand out in a crowded marketplace. Don’t miss your chance to become a LinkedIn winner! Tune in now and take the first step towards mastering your social media strategy.
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132
💪 New meta for the socials?
🔥 Our collection of invaluable tools & insights to rule over socials this week
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131
😎 TikTok is on the offensive!
In this week’s episode, we dive into TikTok's bold new strategies as the platform takes a proactive stance in the ever-evolving social media landscape. Discover how TikTok is reshaping its approach to user engagement and content creation, and what this means for marketers, creators, and brands alike. We’ll unpack the top 28 social media marketing stories of the week, highlighting key updates, emerging trends, and innovative tactics that can elevate your social media game. From algorithm shifts to monetization opportunities, this episode is packed with actionable insights designed to keep you ahead of the curve. Whether you're looking to refine your strategy or explore new avenues for growth, this episode is your essential guide to navigating the dynamic world of social media. Don’t miss out—tune in now and empower your brand with the latest insights!
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130
💡 How top publishers win on social media in 2026
As we look ahead to 2026, the social media landscape is evolving rapidly, and top publishers are already adapting to stay ahead of the curve. In this episode, we explore the innovative strategies that leading brands are employing to dominate social media and engage their audiences effectively. Join us as we dissect the latest trends, platform updates, and content strategies that are shaping the future of social media marketing. From harnessing the power of AI-driven analytics to creating immersive content experiences, we’ll provide you with actionable insights that can elevate your brand’s presence and performance. Whether you're a marketer, creator, or brand strategist, this episode is your roadmap to thriving in a competitive environment. Don’t miss out on these essential takeaways—tune in now and equip yourself with the tools to crush the competition in 2026!
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129
💪 How to win in 2026
As we gear up for 2026, it's time to arm yourself with the tools and insights that will set you apart in the competitive social media landscape. In this episode, we unveil a treasure trove of strategies designed to help marketers, creators, and brands not just survive but thrive in the coming year. Discover the latest platform updates, innovative tools, and key trends that will shape your social media strategy. We’ll discuss actionable tips for maximizing engagement, optimizing content, and leveraging emerging opportunities to boost your brand’s visibility. Whether you're looking to refine your approach or explore new avenues for growth, this episode is packed with essential takeaways that will empower you to dominate your social media game in 2026. Don’t miss out on these invaluable insights—tune in now and get ready to elevate your social media strategy!
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128
😎 Reels for the real money making
Unlock the secrets to monetizing your content in this week’s episode, where we dive deep into the world of Reels and their potential for driving revenue. Discover how to leverage short-form video to not only engage your audience but also boost your bottom line. We’ll explore the latest trends, platform updates, and proven strategies that can transform your Reels into a powerful income stream. From creative storytelling techniques to effective calls-to-action, this episode is packed with actionable insights tailored for marketers, creators, and brands eager to maximize their social media impact. Don’t miss out on the opportunity to elevate your content strategy and start making real money with Reels. Tune in now and take the first step towards turning your passion into profit!
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127
💀 Marketing Autopsy: X's Blue Check Trust Signal Disaster
In this eye-opening episode, we conduct a marketing autopsy on the recent chaos surrounding X's blue check verification system. What happens when a trust signal becomes a profit-driven scheme? Join us as we unravel the implications of this controversial shift and its impact on brand credibility and user trust. We’ll explore the lessons learned from this debacle, including the dangers of monetizing verification and the potential fallout for marketers and creators. Discover how this situation reflects broader trends in social media and consumer behavior, and gain actionable insights to safeguard your own brand's reputation. Whether you're a marketer, creator, or brand strategist, this episode is packed with essential takeaways that will help you navigate the complexities of trust in the digital age. Don’t miss out on these critical insights—tune in now and ensure your marketing strategies remain authentic and effective!
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126
💪 2025 Wrapped!
As we wrap up 2025, it's time to reflect on the social media landscape and the tools that have defined this year! In this episode, we dive into the most impactful insights and strategies that have emerged, equipping you with the knowledge to dominate your social media game. Join us as we highlight the essential updates, innovative tools, and key trends that have shaped the industry. From algorithm shifts to monetization strategies, we cover it all, ensuring you're prepared for the challenges and opportunities ahead. Whether you're a marketer, creator, or brand, this episode is packed with actionable takeaways that will help you refine your approach and maximize your impact in the ever-evolving world of social media. Don’t miss out on these invaluable insights—tune in now and get ready to conquer your social media strategy in 2026!
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125
😎 2026 Marketing Calendar Has Arrived!
Get ready to supercharge your marketing strategy with the arrival of the 2026 Marketing Calendar! In this episode, we unveil the top 26 social media marketing stories that you need to know to stay ahead of the curve. From key platform updates to emerging trends, we break down the insights that will shape your campaigns in the coming year. Join us as we discuss essential dates, innovative strategies, and the latest tools that can elevate your social media presence. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable takeaways that will help you plan effectively and maximize your impact. Don’t miss out on the opportunity to get a head start on your marketing efforts—tune in now and ensure your strategy is ready for success in 2026!
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124
💀 Marketing Autopsy: Instacart's Free Delivery Downfall
In this gripping episode, we dissect the recent downfall of Instacart's free delivery model and uncover the critical lessons every marketer should learn. What happens when a brand promises "free" but fails to deliver on that promise? Join us as we explore the implications of this misstep and how it reflects broader trends in consumer expectations and marketing strategies. We’ll delve into the psychology behind free offers, the importance of transparency, and the potential pitfalls of miscommunication. With actionable insights and real-world examples, this episode is a must-listen for marketers, creators, and brands looking to refine their promotional tactics and avoid costly mistakes. Don’t miss out on these essential takeaways that could save your next campaign—tune in now and ensure your marketing strategies resonate with your audience!
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123
💡 LinkedIn Post Ideas to Crush Writer's Block
Feeling stuck when it comes to crafting engaging LinkedIn posts? You're not alone! In this episode, we tackle the all-too-common challenge of writer's block and equip you with a treasure trove of creative ideas to spark your inspiration. Join us as we explore innovative post concepts that not only break through the mental barriers but also enhance your engagement on the platform. From storytelling techniques to leveraging industry insights, we’ll share actionable strategies that can transform your LinkedIn presence. Whether you're a seasoned professional or just starting out, this episode is packed with practical tips to help you connect with your audience and elevate your content game. Don’t let writer's block hold you back—tune in now and unlock your potential for impactful LinkedIn posts!
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122
💪 Make Final Days of December Count!
As December winds down, are you ready to make the most of the final days of the year? In this episode, we’re equipping you with a powerful arsenal of tools and insights to elevate your social media strategy just in time for the new year. Join us as we explore the latest updates across major platforms, share innovative marketing techniques, and highlight key trends that can help you maximize your impact. From optimizing your content for holiday engagement to leveraging analytics for year-end reviews, we’ve got you covered with actionable takeaways that will set you up for success. Whether you’re a marketer, creator, or brand, this episode is your guide to finishing the year strong and preparing for what’s next. Don’t miss out on these essential strategies—tune in now and make your December count!
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121
😎 TikTok stays alive!
In this week’s episode, we’re diving into the vibrant world of TikTok and exploring why this platform continues to thrive amidst fierce competition! Join us as we unpack the top 29 social media marketing stories, highlighting key updates, trends, and strategies that every marketer should know. From innovative features that keep users engaged to the latest algorithm changes, we’ll provide you with actionable insights to enhance your TikTok strategy and maximize your brand’s impact. Discover how to leverage TikTok’s unique tools to connect with your audience and drive engagement like never before. Whether you’re a seasoned marketer or just starting out, this episode is packed with essential takeaways that will elevate your social media game. Don’t miss out on the opportunity to stay ahead in the ever-evolving digital landscape—tune in now and keep your marketing strategies fresh and effective!
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120
📘 14 Facebook Marketing Tools That Work
Unlock the full potential of your Facebook marketing strategy in this episode as we unveil 14 powerful tools that can elevate your game! Whether you're a seasoned marketer or just starting out, these essential resources will help you streamline your efforts, enhance engagement, and drive results on one of the world's largest social platforms. Join us as we explore each tool's unique features, benefits, and practical applications, ensuring you have the insights needed to make informed decisions. From content creation to analytics, we cover everything you need to know to optimize your Facebook presence and connect with your audience effectively. Don’t miss out on these game-changing tools that can transform your marketing approach. Tune in now and take the first step towards mastering Facebook marketing!
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119
💪 Adapt to win in 2026
In this episode, we’re gearing up for the future of social media with essential strategies to thrive in 2026! Join us as we unveil a treasure trove of tools and insights that will empower marketers, creators, and brands to dominate the digital landscape. We’ll explore the latest platform updates, innovative marketing techniques, and key trends that are set to shape the social media sphere. Discover how to adapt your strategies to stay ahead of the competition and maximize your online impact. Whether you’re looking to enhance engagement, optimize content, or leverage new technologies, this episode is packed with actionable takeaways that will elevate your social media game. Don’t miss out on the opportunity to future-proof your marketing efforts—tune in now and get ready to conquer the social media world in 2026!
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118
😎 More data for the algorithm?
Get ready to supercharge your social media strategy in this week’s episode! We’re diving into the latest updates and trends that are shaping the digital landscape, including the implications of increased data for algorithms across major platforms. Discover how these changes can impact your marketing efforts and what you need to know to stay ahead of the competition. We’ll cover 24 essential stories, from algorithm tweaks to emerging tools that can enhance your brand’s online presence. Learn how to leverage these insights to optimize your content, engage your audience, and maximize your reach. Whether you’re a marketer, creator, or brand strategist, this episode is packed with actionable takeaways that will elevate your social media game. Don’t miss out—tune in now and transform your approach to social media marketing!
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117
💀 Marketing Autopsy: Google's “Grounded in the Web” Still Bleeds Out
In this gripping episode, we dissect the latest fallout from Google's ambitious “Grounded in the Web” initiative, revealing why it’s struggling to gain traction. Join us as we explore the implications of AI hallucinations and how they impact marketing strategies in the ever-evolving digital landscape. We’ll break down key insights on the challenges brands face when integrating AI into their campaigns, the importance of maintaining authenticity, and the lessons learned from this marketing autopsy. Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable takeaways that will help you navigate the complexities of AI in social media. Don’t miss your chance to stay ahead of the curve—tune in now and discover how to adapt your strategies for a more resilient online presence!
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116
🤖 8 AI Tools for LinkedIn Pros
Unlock the power of artificial intelligence in your LinkedIn strategy with this week’s episode! We’re diving into eight game-changing AI tools designed specifically for professionals looking to enhance their presence and productivity on the platform. From automating content creation to optimizing engagement, these tools will help you work smarter and post faster, ensuring you stand out in a crowded digital landscape. We’ll explore how each tool can streamline your workflow, boost your networking efforts, and elevate your personal brand. Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights that will transform your LinkedIn experience. Don’t miss your chance to harness the latest technology for social media success—tune in now and take your LinkedIn game to the next level!
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115
💪 Tackle the uncertainty!
🔥 Our collection of invaluable tools & insights to rule over socials this week
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114
😎 Yearly Recaps Taking Over Socials
In this week’s episode of TWISM, we’re diving into the trend that’s taking social media by storm: yearly recaps! Have you noticed how platforms are flooding with nostalgic highlights and top moments? Join us as we explore the significance of these recaps and how they can be leveraged for effective marketing strategies. We’ll discuss the power of storytelling in social media, the impact of user-generated content, and how brands can harness these yearly summaries to boost engagement and foster community. Whether you’re a marketer looking to capitalize on this trend or a creator wanting to connect with your audience on a deeper level, this episode is packed with insights that will inspire your social media approach. Don’t miss out on the chance to elevate your content strategy—tune in now and discover how to make the most of this engaging trend!
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113
💀 Marketing Autopsy: When Jaguar Decides to Delete Its Own Brand
In this week’s episode of TWISM, we’re diving deep into a shocking marketing decision that has left the industry buzzing: Jaguar's bold move to delete its own brand identity. What does this mean for the future of luxury automotive marketing? Join us as we dissect the implications of this unprecedented choice and explore the lessons learned from an identity crisis that could resonate far beyond the automotive sector. We’ll unpack key topics such as brand perception, consumer loyalty, and the risks of rebranding in a digital age. Whether you’re a marketer, a brand strategist, or simply curious about the evolving landscape of brand identity, this episode is packed with insights that will challenge your understanding of what it means to connect with consumers. Don’t miss out on this eye-opening discussion—tune in now and discover how to navigate the complexities of brand identity in today’s market!
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112
💪 Get vision for 2026
In this week’s episode of TWISM, we’re setting our sights on the future with a powerful vision for 2026! Are you ready to elevate your social media strategy and stay ahead of the competition? Join us as we unveil a treasure trove of invaluable tools and insights designed to help you dominate the digital landscape. We’ll explore the latest trends shaping social media, discuss innovative strategies for engagement, and highlight essential resources that can transform your approach to marketing. Whether you’re a seasoned marketer, a budding creator, or a brand looking to enhance your online presence, this episode is packed with actionable advice to help you thrive in the ever-evolving world of social media. Don’t miss your chance to future-proof your strategy—tune in now and discover how to harness the power of social media for success in 2026 and beyond!
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111
😎 Rise of the social shopping!
In this week’s episode of TWISM, we’re exploring the explosive rise of social shopping and how it’s transforming the way consumers engage with brands! Are you ready to tap into this lucrative trend? Join us as we unpack the latest developments in social commerce, from innovative platform features to successful case studies that are reshaping the retail landscape. We’ll discuss key strategies for leveraging social media to drive sales, the importance of authentic engagement, and how to create a seamless shopping experience for your audience. Whether you’re a marketer, a brand owner, or a content creator, this episode is packed with actionable insights that will help you capitalize on the booming social shopping phenomenon. Don’t miss out on the opportunity to elevate your marketing strategy—tune in now and discover how to turn your social media presence into a powerful sales channel!
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110
💪 Let your socials run for you!
In this week’s episode of TWISM, we’re unleashing the power of automation to supercharge your social media presence! Are you tired of juggling multiple platforms and missing out on engagement opportunities? Join us as we explore a curated selection of invaluable tools and insights designed to let your socials run seamlessly in the background. We’ll dive into the latest automation strategies, highlight must-have tools that save you time, and share tips on how to maintain authentic engagement while leveraging technology. Whether you’re a busy marketer, a content creator, or a brand looking to optimize your online presence, this episode is packed with actionable advice to help you rule your social media landscape effortlessly. Don’t let your social media efforts fall by the wayside—tune in now and discover how to elevate your strategy with automation!
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109
😎 Daily social briefs incoming?
In this week’s episode of TWISM, we’re diving into the latest and greatest in social media marketing with our roundup of the top 36 stories you need to know! Are you ready to stay ahead of the curve? From groundbreaking platform updates to innovative marketing strategies, we’ve got the insights that will keep your brand relevant in a fast-paced digital landscape. Join us as we break down the most impactful news, explore emerging trends, and highlight key takeaways that can enhance your social media strategy. Whether you’re a marketer, creator, or brand strategist, this episode is packed with actionable tips to help you navigate the ever-evolving world of social media. Don’t miss out on these essential updates—tune in now and equip yourself with the knowledge to elevate your social media game!
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108
💀 Marketing Autopsy: Bud Light's Influencer Backfire
In this gripping episode of TWISM, we dissect the fallout from Bud Light's influencer marketing misstep that sent shockwaves through the industry. What happens when a single post spirals into a brand crisis? Join us as we unravel the lessons learned from this high-profile blunder, exploring the delicate balance between brand messaging and audience perception. We’ll delve into the key factors that contributed to the backlash, the role of social media influencers in shaping brand narratives, and how companies can safeguard their reputations in an ever-evolving digital landscape. Whether you're a marketer, brand strategist, or simply curious about the power of social media, this episode is packed with actionable insights to help you navigate potential pitfalls. Don’t let your brand become the next cautionary tale—tune in now and equip yourself with the knowledge to turn challenges into opportunities!
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107
12 Best Alternatives for Hootsuite
In this week’s episode of TWISM, we’re uncovering the top 12 alternatives to Hootsuite that can save you money while maximizing your social media management. If you’re feeling the pinch of subscription costs or simply seeking more tailored tools, this episode is your go-to guide for budget-friendly options that don’t skimp on features. Join us as we explore a variety of platforms, each offering unique functionalities to enhance your social media strategy. From scheduling and analytics to engagement tracking, we’ll highlight the strengths of each alternative and help you find the perfect fit for your needs. Whether you’re a small business owner, a marketer, or a content creator, this episode is packed with actionable insights that can streamline your social media efforts without breaking the bank. Don’t miss out—tune in now and discover the tools that can elevate your social media game!
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106
💪 Every platform counts!
In this week’s episode of TWISM, we’re emphasizing the importance of every social media platform in your marketing strategy! Are you leveraging the full potential of each channel? Join us as we unveil a treasure trove of essential tools and insights designed to help you dominate the social landscape. We’ll cover the latest updates across major platforms, share innovative strategies to enhance your engagement, and highlight the must-have resources that can streamline your efforts. From content creation to analytics, discover how to optimize your presence and ensure that no platform is left behind. Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable takeaways that can elevate your social media game. Don’t miss out on these invaluable insights—tune in now and start making every platform count!
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105
😎 Holidays coming to socials!
Get ready to deck the digital halls! In this week’s episode of TWISM, we’re diving into the exciting world of holiday marketing on social media. As the festive season approaches, it’s crucial for brands and marketers to harness the power of social platforms to engage audiences and drive sales. Join us as we explore the top 23 social media marketing stories that are shaping this holiday season. We’ll discuss innovative campaign strategies, the latest platform updates, and how to leverage seasonal trends to maximize your impact. From eye-catching content ideas to effective engagement tactics, you’ll gain actionable insights that can elevate your holiday marketing game. Whether you’re a seasoned marketer or just starting out, this episode is packed with valuable tips to help you shine during the busiest time of the year. Don’t miss out—tune in now and get ready to make your holiday campaigns unforgettable!
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104
💀 Marketing Autopsy: Bumble's Ad-Campaign Downfall
In this week’s episode of TWISM, we’re dissecting the unexpected downfall of Bumble's latest ad campaign. If you’ve ever questioned the effectiveness of “edgy” marketing, this episode is a must-listen. Join us as we analyze the key missteps that led to this campaign's failure, exploring the fine line between bold creativity and brand misalignment. We’ll discuss the importance of understanding your audience, the risks of controversial messaging, and how to pivot when a strategy backfires. Whether you’re a marketer, brand strategist, or simply curious about the dynamics of social media advertising, you’ll gain valuable insights that can inform your future campaigns. Don’t miss out on this critical lesson in marketing strategy—tune in now to learn how to avoid the pitfalls of edgy advertising and ensure your campaigns resonate with your audience!
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103
🥹 9 Best LinkedIn Schedulers
In this week’s episode of TWISM, we’re revealing the ultimate time-saving tools for LinkedIn success! If you’re looking to streamline your social media strategy and maximize your productivity, this episode is a must-listen. Join us as we explore the nine best LinkedIn schedulers that can help you automate your posting, engage your audience, and free up valuable hours each week. We’ll dive into key features, user experiences, and how these tools can enhance your marketing efforts on one of the most powerful professional networks. Whether you’re a marketer, entrepreneur, or content creator, you’ll gain actionable insights that can transform your LinkedIn presence and boost your engagement. Don’t let time constraints hold you back—tune in now to discover how to work smarter, not harder, on LinkedIn!
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102
💪 How to win on social media
In this week’s episode of TWISM, we’re unlocking the secrets to social media success! If you’ve ever wondered how to stand out in a crowded digital landscape, this episode is your ultimate guide. Join us as we share a curated collection of powerful tools and insights designed to elevate your social media strategy. We’ll cover essential topics such as content creation, audience engagement, and the latest platform features that can help you maximize your reach and impact. Whether you’re a marketer, creator, or brand, you’ll walk away with actionable tips that can transform your social media presence. Don’t miss out on the opportunity to learn how to effectively navigate the ever-changing social media terrain and come out on top. Tune in now and start winning on social media!
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101
😎 Social media burnout is real!
In this week’s episode of TWISM, we’re diving deep into a pressing issue that many marketers face: social media burnout. As the demands of constant content creation and engagement grow, it’s crucial to recognize the signs and find effective strategies to combat this fatigue. Join us as we explore the top 37 social media marketing stories of the week, highlighting key trends and insights that can help rejuvenate your approach. We’ll discuss practical tips for maintaining your creativity, setting boundaries, and leveraging tools that can ease your workload. Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable advice to help you thrive in the ever-evolving social media landscape. Don’t let burnout hold you back—tune in now to discover how to reclaim your passion for social media and maximize your impact!
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100
💀 Marketing Autopsy: American Eagle's Jeansiology Backfire
In this week’s episode of TWISM, we’re dissecting the marketing misstep that left American Eagle’s Jeansiology campaign in tatters. What happens when clever wordplay goes wrong? Join us as we analyze the pitfalls of creative branding and the lessons learned from this high-profile blunder. We’ll explore the key elements that contributed to the campaign's backlash, including audience perception, messaging clarity, and the importance of cultural sensitivity in marketing. Discover how brands can avoid similar pitfalls and ensure their messaging resonates positively with their target audience. Whether you’re a marketer, creator, or brand strategist, this episode is packed with valuable insights that will sharpen your approach to campaign development. Don’t miss out on these essential takeaways—tune in now to learn how to navigate the fine line between creativity and clarity in your marketing efforts!
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99
😱 Google changed everything (again). Here's what works now...
In this week’s episode of TWISM, we’re tackling the seismic shifts in Google’s algorithms that are reshaping the digital landscape! If you’re feeling overwhelmed by the latest changes, don’t worry—we’ve got you covered with actionable insights that will keep your marketing strategy on point. Join us as we break down what these updates mean for your social media presence and how to adapt your content for maximum visibility. We’ll explore the new best practices for SEO, content creation, and audience engagement that are essential for staying ahead in this fast-paced environment. Whether you’re a marketer, creator, or brand, this episode is packed with the must-know strategies to ensure you don’t get left behind. Tune in now to discover how to navigate these changes and elevate your social media game!
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98
Find the best Facebook scheduling tool
In this week’s episode of TWISM, we’re unlocking the secrets to effective social media management by exploring the best Facebook scheduling tools tailored to your unique needs! Whether you’re a marketer, creator, or brand, finding the right scheduling solution can streamline your content strategy and boost engagement. Join us as we break down the top tools on the market, highlighting their features, pricing, and how they can enhance your workflow. We’ll discuss key factors to consider when choosing a scheduling tool, from user-friendliness to analytics capabilities, ensuring you make an informed decision that aligns with your goals. Don’t let your social media presence fall behind—tune in now to discover the perfect scheduling tool that will elevate your Facebook strategy and maximize your impact!
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ABOUT THIS SHOW
Your quickest route to social media marketing mastery. Each week, we deliver the most important platform updates, marketing strategies, and industry trends in a digestible audio format. Stay ahead of algorithm changes, monetization opportunities, and emerging tools without the reading time. Turn your commute or any other podcast-listening time into professional development. We offer must-know insights for marketers, creators, and brands seeking to maximize their social media impact.
HOSTED BY
Joshua Parkinson
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