Thriving Through

In this episode of the Thriving Through podcast, Frank Clark shares his journey from corporate America to entrepreneurship, emphasizing the importance of thriving through growth and consistent improvement. He discusses his transition to self-employment, the marketing strategies he employs to build his business, and his vision for scaling Encore Leadership Advisors. Frank also highlights the significance of public speaking in branding, the challenges of managing multiple ventures, and offers valuable advice for candidates navigating today's job market.TakeawaysThriving is about consistent improvement and growth.Frank's corporate background laid a strong foundation for his business.The leap to entrepreneurship was driven by a desire for independence.Marketing and sales are crucial for business development.Building a strong team is essential for scaling a business.Public speaking enhances brand visibility and credibility.Time management is key when juggling multiple ventures.A daily routine of gratitude and exercise fuels success.Embracing technology is vital for career advancement.Encore Leadership Advisors focuses on providing talent solutions.Connect with Frank: https://www.linkedin.com/in/frank-m-1bbb092b/Work with AJ:Is your revenue reflecting your expertise? Probably not, and here's how to find out why.Book a free Revenue Diagnosis Call with AJ. On the call, you'll find out:• Whether you have a lead generation problem, a nurturing problem, or a conversion problem, and which one is costing you the most revenue right now• Why your current approach keeps your income from reflecting your expertise no matter how hard you work• What has to change to reach multi-six figures with predictable monthly income and high-paying clientsThis call is right for you if you're making less than $100K and know you should be at $150K or more, and you want a straight answer, not more trial and error.This isn't a coaching session. It's a diagnosis.Book Your CallListen if you want to:✔ Start your own consulting business✔ Transition from corporate to self-employment✔ Improve your networking and outreach strategy✔ Build confidence in your personal brand#ConsultingBusiness #Entrepreneurship #Freelancing #CareerGrowth #LinkedInTips #SelfEmployment #Podcast #ThrivingThrough

In this episode, host AJ Riedel talks to Charla Marshall, Founder and Principal Consultant of DNA-ed Services, LLC. Charla is a forensic geneticist and former Deputy Director of the Armed Forces DNA Identification Laboratory who built a thriving consulting practice in one of the most niche scientific fields in the world, entirely through reputation, without a sales strategy.Why You Should Listen to This Episode:If you're a self-employed consultant struggling with inconsistent income, a thin pipeline, or the pressure to constantly market yourself, Charla's story will reframe everything. She went from government employee to fully booked consultant in just 9 months, not through cold outreach or a marketing funnel, but by leveraging deep specialization and a reputation built over a decade of high-stakes scientific work. In this conversation, Charla gets honest about what she doesn't know (business, taxes, sales), how she's thinking about revenue diversification, and what it really looks like to build a consulting practice that supports the life you actually want.What You'll Learn in This Episode:• How Deep Niche Expertise Eliminates the Lead Generation Problem: Charla explains how being the go-to expert in a highly specialized field, forensic genomics, meant clients came to her before she ever had to go looking for them.• Why 'Fully Booked' Isn't the Finish Line: Now maxed out at 50+ hours a week across 3–4 retainer clients, Charla is confronting what comes next, and why even a thriving hourly practice can leave you financially exposed.• The Revenue Diversification Challenge Every Successful Consultant Faces: Charla shares her thinking about moving beyond hourly retainers toward books, speaking engagements, and brand partnerships, and why she's approaching it organically rather than forcing it.• How to Build Business Credibility When You Have Zero Business Background: From filing an LLC to doing her own taxes with TurboTax and ChatGPT, Charla walks through the scrappy, resourceful approach she took to figure out the business side from scratch.• The Lifestyle You Can Actually Build as a Self-Employed Consultant: Charla describes the real day-to-day of a thriving consulting practice, including walking the beach on weekday mornings and being present for her kids in ways that were impossible in her government role.• Why Consulting Success Is Repeatable, If You've Put in the Work: Charla makes the case that if you've genuinely 'peaked' in your field, done the work, built the reputation, earned the credibility, transitioning to consulting is less of a risk than it feels.About Charla Marshall:Charla Marshall is a forensic geneticist with a PhD and a decade of federal government experience, including serving as Deputy Director of the Armed Forces DNA Identification Laboratory, where she led a 11.5-year project developing DNA sequencing techniques to identify Korean War soldiers. She is the founder of DNA-ed Services, LLC, a specialized consulting firm focused on forensic genomics technology transition. In just 9 months, Charla went from launching an LLC as a side project to fully booked across 3–4 retainer clients, entirely through reputation and word of mouth.• Connect with Charla on LinkedIn: https://www.linkedin.com/in/charla-marshall-242a8367/Work with AJ:Is your revenue reflecting your expertise? Probably not, and here's how to find out why.Book a free Revenue Diagnosis Call with AJ. On the call, you'll find out:• Whether you have a lead generation problem, a nurturing problem, or a conversion problem, and which one is costing you the most revenue right now• Why your current approach keeps your income from reflecting your expertise no matter how hard you work• What has to change to reach multi-six figures with predictable monthly income and high-paying clientsThis call is right for you if you're making less than $100K and know you should be at $150K or more, and you want a straight answer, not more trial and error.This isn't a coaching session. It's a diagnosis.Book Your CallListen if you want to:✔ Start your own consulting business✔ Transition from corporate to self-employment✔ Improve your networking and outreach strategy✔ Build confidence in your personal brand#ConsultingBusiness #Entrepreneurship #Freelancing #CareerGrowth #LinkedInTips #SelfEmployment #Podcast #ThrivingThrough

What does it really mean to thrive in your career and life?In this episode of the Thriving Through Podcast, Deepa Patel shares her journey from corporate layoff to building a successful self-employed consulting business, and how taking control of her schedule changed everything.Deepa breaks down the reality of entrepreneurship, from fear, uncertainty, and rejection fatigue to building a strong client pipeline, standing out in a crowded market, and creating a flexible lifestyle on your own terms.If you're considering freelancing, consulting, or leaving your 9–5, this conversation offers practical insights and an honest look at what it takes to succeed.In this episode, you’ll learn:• What “thriving” really means beyond productivity• How a layoff can become a powerful turning point• The biggest mistakes new consultants make (and how to avoid them)• How to get clients through authentic outreach (without relying on AI)• Managing income uncertainty and rejection fatigue• Building a pipeline, retainers, and referral-based revenue• How to stand out and confidently pitch yourselfDeepa also shares her mindset on marketing, why solving problems beats selling, and how to build a long-term, scalable consulting business.Connect with Deepa Patel:LinkedIn: https://www.linkedin.com/in/deepa--patel/Listen if you want to:✔ Start your own consulting business✔ Transition from corporate to self-employment✔ Improve your networking and outreach strategy✔ Build confidence in your personal brand#ConsultingBusiness #Entrepreneurship #Freelancing #CareerGrowth #LinkedInTips #SelfEmployment #Podcast #ThrivingThrough

What if the very experience that once felt like your biggest liability is actually the thing that makes you impossible to compete with, and commands premium consulting rates?In this episode, host AJ Riedel talks to Lauren Leonardis, founder and consultant of Rind and Reason, a consulting firm specializing in stakeholder engagement, youth leadership, and organizational structure. Lauren is a nationally recognized expert on Youth Action Boards and co-author of the Massachusetts State Plan to End Youth Homelessness, and she built that career from lived experience as a formerly homeless young adult.Why You Should Listen to This EpisodeIf you're a self-employed consultant struggling with inconsistent income, unsure how to stand out in a crowded market, or watching your client base dry up because of forces outside your control, this episode will hit close to home. Lauren's story is raw, real, and remarkably instructive. She went from being paid $15/hour under a 1099, with no framework for what she was worth, to running a national consulting practice. Then she lost virtually all of her clients overnight due to federal funding cuts, and had to figure out how to rebuild. What she learned about niching, pricing, personal branding, and building resilience into her business model is directly applicable to any consultant trying to build a practice that doesn't collapse when one client disappears.What You'll Learn in This Episode• Why Your Niche Is Your Superpower: Lauren explains how having a genuine, experience-backed niche, not just a chosen specialty, is what separates consultants who command premium rates from those competing on price.• How to Know What You're Worth (and Stop Taking Whatever's Offered): The real story of how Lauren went from accepting exploitative 1099 rates tounderstanding her fully loaded rate, and what that shift meant for her business.• What to Do When You Lose All Your Clients at Once: Lauren received a midnight termination notice cutting all of her federally funded contracts simultaneously, and shares what she did next, practically and emotionally, to keep going.• The Case for a Diversified Client Pipeline: Why depending on a single funding source or sector is a business-ending risk for consultants, and how Lauren isusing local networking, a lead magnet tool, and rebranding to build a more resilient practice.• Why Social Proof Beats Certifications: How Lauren spent 10 years winning contracts without a degree or formal credentials, and how she's thinking strategically about rebuilding that credibility as she expands into new markets.• The Lead Magnet Strategy That's Already Working: Lauren launched a free Youth Action Board Milestone Tool and hosted a webinar, and is already converting attendees into paying clients. Learn the thinking behind this low-cost, high-value business development tactic.About Lauren LeonardisLauren Leonardis is the founder and principal consultant of Rind and Reason, a consulting firm specializing in authentic stakeholder engagement, organizationalstructure, and youth leadership. Drawing on over a decade of national consulting work and her own lived experience as a formerly homeless young adult, Lauren has become a nationally recognized expert on Youth Action Boards, the governance structures that center young people with lived experience in community planning to end youth homelessness.She is a co-author of the Massachusetts State Plan to End Youth Homelessness, a founding co-facilitator of the Boston Youth Action Board, and has provided technical assistance to communities across the country under HUD's Youth Homelessness Demonstration Program. Lauren recently earned her bachelor's degree from UMass Amherst (graduating with a 4.0 GPA and the William F. Field Alumni Scholar Award) while simultaneously navigating the sudden loss of nearly all of her federally funded contracts. She is currently expanding her practice beyond the youth homelessness sector to serve local businesses, nonprofits, and organizations that want to build better systems and more meaningful stakeholder engagement.Connect with Lauren on LinkedIn:https://www.linkedin.com/in/laurenleonardis/

In this episode, host AJ Riedel talks to Joanna Murray, franchise consultant at Quantum Franchise Group. Joanna is one of the rare consultants who rebuilt her practice not once but twice, first after leaving a misaligned corporate career in commercial real estate, and then again after navigating a cancer diagnosis, two surgeries, and concurrent chemo and radiation treatment.Why You Should Listen to This EpisodeIf you are a self-employed consultant who has ever felt like you were starting from zero, because of a slow start, an unexpected setback, a market that shifted underneath you, or a pipeline that just will not fill, this episode is for you. Joanna’s story is not about overnight success. It is about what it actually takes to keep building when circumstances are hard, when old strategies stop working, and when you have to rediscover your own resilience. She also shares a critical insight about LinkedIn outreach that every consultant relying on generic messaging needs to hear right now, and a deceptively simple approach to niching that makes every conversation more authentic and every close more natural.What You’ll Learn in This Episode• Why your ideal client might already be you: Joanna explains how defining her niche as women in corporate who felt exactly where she had been made every outreach message more resonant and every sales conversation easier to have.• Why generic LinkedIn outreach has stopped working: Joanna shares what her franchise association’s updated training revealed about why mass messaging no longer converts, and what personalized, human-first outreach looks like instead.• How to keep a business alive through a major life crisis: Joanna describes how she maintained just enough pipeline momentum during a year of cancer treatment to have something to return to, and what that minimal-effort strategy actually looked like.• Why pivoting is the most essential consulting skill: Joanna reflects on what it means to rebuild in a market that has fundamentally changed, and why the willingness to let go of what used to work is what separates consultants who grow from those who stall.• How in-person networking and referral fees can break through the noise: Joanna outlines the multichannel strategy she is building now, local events, virtual networking, and a referral program, to connect with prospects who want her service but do not yet know it exists.• What Atomic Habits taught her about showing up every single day: Joanna shares the one principle from her most-recommended book that keeps her consistent even when results are slow and motivation is hard to find.About Joanna MurrayJoanna Murray is a franchise consultant with Quantum Franchise Group based in Massachusetts. After more than two decades in corporate America,  including a long career in commercial and industrial real estate, Joanna left the corporate world to help other professionals do the same, on their own terms. She specializes in working with women at the VP level and above who are ready to leave corporate and find a business that fits their values, lifestyle goals, and financial ambitions. In 2024, Joanna was diagnosed with cancer and underwent two surgeries followed by concurrent chemotherapy and radiation. She is now in recovery with a clean scan and is rebuilding her consulting practice with a focus on Massachusetts and New England.Connect with Joanna on LinkedIn: https://www.linkedin.com/in/joanna-murray-mba-1ab3b3/

If your consulting pipeline feels like it’s always 90 days away from empty, this episode will reframe how you think about referrals, relationships, and where real organizational value, and real consulting opportunity, actually lives.In this episode, host AJ Riedel talks to Chris Ellis, founder of Chris Ellis Consulting and Coaching. With 20 years as a managing partner at a global management consulting firm and 16 years running his own practice, Chris brings a rare combination of enterprise-scale expertise and solo practitioner wisdom to the conversation.Why You Should Listen to This EpisodeIf you’re a self-employed consultant wrestling with inconsistent income, a pipeline that relies too heavily on who happens to remember your name this month, or the nagging question of how to scale beyond trading time for money, this conversation is for you.Chris Ellis has spent 35-plus years inside the consulting and coaching world, first as a managing partner at a major firm and now running his own solo practice. He shares with refreshing candor how he keeps a stable practice through an active, relationship-first approach to business development, and why the biggest untapped consulting.The opportunity most of his clients are missing isn’t at the C-suite level at all. This episode is packed with practical, experience-tested insight for consultants who want to build a practice that lasts.What You’ll Learn in This Episode:• Turning Referrals Into an Active Strategy: How Chris transforms what most consultants treat as a passive waiting game into a consistent, intentional lead generation system.• The Alumni Network Approach: A simple, low-tech system for staying top of mind with past clients and contacts so they refer you when the moment is right.• Fixed-Price vs. Hourly: Why It Changes Everything: Why Chris fixed-prices nearly all his work and how it eliminates awkward billing conversations whileprotecting the client relationship.• The Management Development Gap: Chris’s contrarian argument for why organizations should shift investment from C-suite leadership coaching to developing managers and directors, and why this represents a major consulting opportunity.• How the Best Senior Leaders Got There: The progression from strong professional to great manager to great senior leader, and why skipping the middle step is where most leadership pipelines break down.• Scaling a Solo Practice Without Losing Quality: How Chris structures his consulting-coaching hybrid model with built-in capacity limits that protect the quality of his work and his own well-being.About Chris Ellis:For over 35 years, Chris Ellis has served hundreds of organizations and thousands of people worldwide as an executive, consultant, adviser, coach, and mentor. He serves clients of all ages, stages, and roles, with an emphasis on middle-management and senior executive development in professional services, health services, and technology services. Chris is a past senior leader and managing partner of a global professional services firm, and currently runs his own consulting and coaching practice. He is also a board member and adviser, university educator, local and national speaker, and published author. Chris is the creator of the Management Accelerator Program (MAP), a comprehensive management development framework drawn from over three decades of client work and consulting experience. His contrarian conviction: the biggest development gap in most organizations isn’t at the top, it’s in the middle.Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisellis-consulting/🎧 Don’t forget to like, comment, and subscribe for more conversations on thriving through change, growth, and entrepreneurship.#ThrivingThrough #KatyHill #ConsultingBusiness #Entrepreneurship #CareerGrowth #BusinessStrategy #Leadership #NicheMarketing #SelfEmployment #PodcastEpisode101

In this milestone Episode 100 of the Thriving Through Podcast, Katy Hill shares a powerful and refreshing perspective on growth, alignment, and building a business that truly fits you.With over 20 years of experience in higher education operations, Katy opens up about her non-linear journey into entrepreneurship, how she discovered her ideal niche in architectural and engineering firms, and why thriving is less about hustle and more about being in the right environment.This episode is packed with insights on self-employment, niche clarity, business partnerships, energy management, and long-term vision. Whether you're a consultant, entrepreneur, or someone navigating a career pivot, this conversation will challenge how you think about success and alignment.In this episode, you’ll learn:• What “thriving” actually means (and why it looks different for everyone)• How to find your niche and become a category of one• The power of values alignment in choosing the right clients• How to manage multiple ventures without burnout• Real strategies for building strong business partnerships• Why coaching and mentorship can accelerate your growth• How writing a book can support your business strategy• Katy’s bold 3–5 year vision for impact and freedomKaty also shares practical frameworks for communication, leadership, and creating sustainable growth—without forcing a path that doesn’t fit your life.If you're feeling stuck, exploring self-employment, or trying to scale your consulting business, this episode will give you clarity and direction.🔗 Connect with Katy Hill:LinkedIn: https://www.linkedin.com/in/katy-hill-consulting/🎧 Don’t forget to like, comment, and subscribe for more conversations on thriving through change, growth, and entrepreneurship.#ThrivingThrough #KatyHill #ConsultingBusiness #Entrepreneurship #CareerGrowth #BusinessStrategy #Leadership #NicheMarketing #SelfEmployment #PodcastEpisode100

In this episode of Thriving Through, AJ sits down with Staci Rivera-Nichols, a multi-passionate consultant, DJ, and coach to unpack her journey from launching a multi-state legal services business to navigating financial loss, reinvention, and the AI shake-up of 2024–2025.Staci shares how she rebuilt her consulting career after losing everything, leveraged networking to create unexpected opportunities, and developed a 23-rule AI system to maintain quality, authority, and human voice in legal content.If you're a freelancer, consultant, or content creator feeling the pressure of AI or struggling with inconsistent pipelines, this episode is packed with real, practical insights.In this episode, you’ll learn:What “thriving” actually means in business and lifeThe biggest mistake new entrepreneurs make (and how to avoid it)How networking quietly drives long-term successThe real impact of AI on content writing and consultingWhy law firms abandoned and then returned to human expertsHow to build systems that make AI work for you, not against youConnect with Staci - https://www.linkedin.com/in/staci-rivera-nichols/👍 Like, comment, and subscribe for more real conversations with consultants and creators navigating change.#Consulting #AIContent #Freelancing #Entrepreneurship #LegalMarketing #BusinessGrowth #ContentStrategy

In this episode of the Thriving Through Podcast, AJ Riedel sits down with Ebbi Nicole Young, an Authority and Visibility Consultant, to discuss how leaders and founders can broadcast their skills to build a consistent pipeline.Ebbi shares her journey from a journalist and event planner to a digital strategist, explaining how she pivoted her business during shifts in the economy. She breaks down the "paradox of modern marketing" why having more tools can actually make it harder to stand out—and how to cut through the noise using strategic storytelling and "activated" networking.🎯 What You’ll Learn:The Definition of Thriving: Why success isn't just about work, but about finding joy and "touching grass."The Pivot Strategy: How to transition from a generalist to an authority-focused consultant for leaders and founders.Activated Networking: A deep dive into Ebbi's "journalist approach" to networking—how to research guest lists and choose the right rooms to ensure your ideal clients are present.Storytelling as a Bridge: Why stories remain the most powerful tool for connection in a transactional digital world.The LinkedIn Gap: Leveraging the fact that less than 5% of users actually post content to build your authority.🔗 Connect with Ebbi Young: https://www.linkedin.com/in/ebbinicole/Enjoyed this episode? Subscribe to the channel for more interviews on how to navigate professional shifts and thrive through every chapter of your career.#Consulting #PersonalBranding #Storytelling #NetworkingStrategy #Visibility #AuthorityBuilding #ThrivingThrough #DigitalMarketing2026

In this episode of the Thriving Through Podcast, AJ sits down with leadership coach and consultant Rachel Wexler to explore the journey from corporate leadership to building a purpose-driven, self-employed consulting practice.Rachel shares powerful insights from her 20+ years in industry, her transition into coaching, and how she built a blended model of consulting, advisory, and leadership development. This conversation dives deep into fulfillment, resilience, and what it takes to grow a meaningful and sustainable business.You’ll learn why celebrating small wins matters, how to handle rejection without taking it personally, and how playing the long game can lead to real success.What you’ll learn in this episode:The difference between surviving and truly thrivingWhy celebration fuels motivation and growth (backed by neuroscience)The real challenges of becoming a self-employed consultantHow to deal with rejection, silence, and slow progressWhy most consultants underestimate the time it takes to succeedThe power of 360 coaching in uncovering business opportunitiesHow to balance coaching, consulting, and advisory workBuilding long-term client relationships vs transactional workManaging burnout and staying aligned with your valuesThe importance of playing the long game in businessWhether you’re a consultant, coach, entrepreneur, or leader, this episode will help you rethink success, not just as profit, but as fulfillment, impact, and growth.Connect with Rachel Wexler: https://www.linkedin.com/in/rlwexler/About the Podcast:Thriving Through is a podcast for self-employed consultants and professionals who want to build profitable, sustainable, and most importantly, fulfilling practices.Keywords:thriving vs surviving, consulting business, leadership coaching, self employed consultant, entrepreneurship journey, business growth, coaching business, leadership development, personal growth, consultant life, mindset, fulfillment, professional development, resilience, women in leadershipHashtags:#ThrivingThrough #ConsultingBusiness #LeadershipCoaching #Entrepreneurship #PersonalGrowth #BusinessGrowth #WomenInLeadership #Coaching #Mindset #Fulfillment

Discover a smarter way to build a sustainable consulting business without constantly chasing new clients. In this episode, host Aj sits down with Rebecca Bauer, Principal Consultant at Rebecca Bauer Consulting, to unpack the power of subcontracting as a long-term strategy for stability, growth, and fulfilment.Rebecca shares how she built a thriving consulting practice by partnering with other firms, leveraging existing client relationships, and focusing on delivering high-value work without the pressure of direct client acquisition. If you're a consultant, freelancer, or aspiring entrepreneur looking for a more predictable and balanced business model, this conversation is packed with actionable insights.Learn how subcontracting can help you:✔ Build consistent income streams✔ Reduce the stress of sales and marketing✔ Strengthen professional partnerships✔ Focus on your zone of expertise✔ Scale your consulting career strategicallyTo connect with Rebecca: https://www.linkedin.com/in/rebecca-faith-bauer/Whether you're just starting out or looking to refine your consulting approach, this episode offers a refreshing perspective on creating a business that works for you.🔔 Don’t forget to like, comment, and subscribe for more conversations with industry leaders and experts.#ConsultingBusiness #Freelancing #Subcontracting #Entrepreneurship #BusinessStrategy #CareerGrowth #ConsultantLife

If your consulting practice feels like organized chaos, where you're holding everything in your head, having the same conversations on repeat, and making decisions on gut feel alone, this episode will show you exactly how to fix it. In this episode, host AJ Riedel talks to Kendra Whitney, Founder of Perigo Partners, a small business operations consultancy. Kendra is a former Fortune 500 project, process, and change management leader who spent 25 years mastering large-scale corporate methodologies, and now translates those best practices into lean, practical systems that help small businesses run smarter.  Why You Should Listen to This EpisodeIf you left corporate to build something of your own and now find yourself buried in the day-to-day without systems to show for it Kendra's story will feel uncomfortably familiar. She walked out of a 25-year corporate career after a layoff, spent time genuinely noodling on what was next, and made a deliberate decision to do something different: take the best of Fortune 500 project management, process improvement, and change management and bring it to the small businesses that need it most. In this conversation, Kendra gets real about the challenges of learning a new language (translating corporate jargon for small business owners), overcoming a deep fear of sales, surviving the isolation of solo work, and building a stacked offer suite instead of a menu of disconnected services. She also shares the gardening analogy that every early-stage consultant needs to hear, and the single reframe that finally made sales feel natural for her.  What You'll Learn in This Episode•        [Translating Corporate Expertise] How to stop speaking corporate jargon and start talking to small business owners in the language they actually understand — and why this single shift is the foundation for landing clients.•        [Building a Peer Support System] Why networking events aren't just for lead generation and how Kendra deliberately built a team-like community of fellow solopreneurs to combat isolation and loneliness.•        [Overcoming Fear of Sales] The reframe that finally made discovery conversations feel natural — and how framing sales as problem-solving (not pitching) transforms your confidence in selling.•        [Stacking Your Offers] Why building discrete, stackable service offerings instead of custom proposals for every client makes your business more scalable and gives you the data to know what's actually working.•        [Structure Creates Freedom] How implementing the right systems and processes actually gives you more mental capacity, reduces decision fatigue, and lets you make data-driven decisions instead of gut-feel guesses.•        [Choosing the Right Coach] What Kendra learned — sometimes the hard way — about how to evaluate coaching investments so you actually get a return, including the two non-negotiables she looks for now. About Kendra WhitneyKendra Whitney is the founder of Perigo Partners, a small business operations consultancy based in the Raleigh-Durham, NC area. With 25 years of experience leading IT and operations teams at Fortune 500 companies, Kendra specialized in project management, process improvement, and change management — overseeing multi-year technology implementations that impacted tens of thousands of employees. After a corporate layoff, she made the deliberate decision to bring those enterprise-level best practices to small business owners, helping them build the systems, processes, and structures they need to run efficiently, make data-driven decisions, and scale — without the bureaucracy. She is currently in her first year of running Perigo Partners as her sole focus, and is building toward a team-based model that can serve more small businesses at scale. Connect with Kendra on LinkedIn: https://www.linkedin.com/in/kendrawhitney

Unlock the true power of LinkedIn and personal branding in this inspiring episode of the Thriving Through Podcast featuring Sarka Risch.From spending 20+ years in corporate sales and marketing to building a thriving consulting business, Sarka shares how finding purpose, overcoming fear, and letting go of perfectionism transformed her life. She dives deep into how LinkedIn can become a powerful tool for lead generation, community building, and long-term business growth.You’ll learn:How to build a strong LinkedIn personal brandThe 3 key pillars of LinkedIn success (profile, community, content)Why relationships matter more than impressionsHow to overcome fear, self-doubt, and perfectionismThe mindset shifts needed to grow as an entrepreneurHow investing in yourself accelerates successSarka also shares her journey to being featured in Forbes, delivering a TEDx talk, and how consistent self-development helped her create new opportunities.If you’re an entrepreneur, coach, or professional looking to grow on LinkedIn and build meaningful connections that convert into real opportunities, this episode is for you.Connect with Sarka Risch on LinkedIn - https://www.linkedin.com/in/sarka-risch/Don’t forget to like, comment, and subscribe for more insights on business growth, mindset, and entrepreneurship.#LinkedInMarketing #PersonalBranding #EntrepreneurMindset #LeadGeneration #BusinessGrowth #SelfDevelopment #PodcastInterview

In this episode of the Thriving Through Podcast, host AJ sits down with Samantha Elizabeth, a coach and consultant with 25 years of corporate experience, to unpack her powerful journey from repeated layoffs to building her own thriving consulting business.Samantha shares how hitting a breaking point after 11 layoffs pushed her to finally step off the corporate “rollercoaster” and step into the role of CEO of her own life. From navigating uncertainty to mastering the difference between marketing and sales, this conversation is packed with real, practical insights for anyone considering self-employment.You’ll discover how to shift from an employee mindset to a CEO mindset, why networking (even as an introvert) is the most powerful lead-generation tool, and how saying “yes” to opportunities can unlock unexpected growth.This episode is especially valuable for consultants, coaches, entrepreneurs, and anyone looking to build multiple income streams without burning out.✨ Key topics covered:• The real definition of “thriving” and why it goes beyond survival• Samantha’s journey through 11 layoffs and career pivots• The mindset shift from employee to entrepreneur• Why marketing alone isn’t enough (and how to sell with confidence)• The power of networking and building genuine relationships• How to identify your ideal client and refine your niche• Why becoming a “yes person” can transform your businessIf you're feeling stuck in your career or thinking about starting your own business, this episode will give you the clarity and courage you need.🔗 Connect with Samantha:https://www.linkedin.com/in/samantha-m-elizabeth/👍 Don’t forget to like, comment, and subscribe for more conversations on thriving through life, business, and personal growth.#ConsultingBusiness #EntrepreneurMindset #CareerGrowth #Networking #SelfEmployment #ThrivingThrough #BusinessCoaching #PersonalDevelopment

AJ welcomes Gaby Sedra to the Thriving Through Podcast for a powerful conversation on resilience, entrepreneurship, and building a successful consulting business.In this episode, Gaby shares his journey from working in the corporate world to becoming a self-employed consultant, highlighting the importance of mindset, ownership, and perseverance. He explains what it truly means to “thrive through” challenges and how embracing discomfort can lead to growth.You’ll also learn how Gaby navigated early struggles like client acquisition, marketing failures, and financial learning curves, and how networking and partnerships became his strongest tools for success. He dives into building multiple revenue streams, including launching an e-learning platform, and how consultants can scale without burning out.This episode is packed with practical insights for entrepreneurs, consultants, and professionals looking to take control of their careers and grow sustainably.✨ Key Topics Covered:• Thriving through challenges & resilience mindset• Transition from corporate to self-employment• Client acquisition & networking strategies• Building multiple income streams• Importance of partnerships & mentorship• Marketing realities & competition• Scaling with e-learning platforms• Adapting to AI and future business challenges🔗 Connect with Gaby Sedra:https://www.linkedin.com/in/gabysedra/🎧 Like, comment, and subscribe for more inspiring conversations!#ConsultingBusiness #EntrepreneurMindset #SelfEmployed #BusinessGrowth #ThrivingThrough #Podcast #StartupJourney #Networking #Leadership #AIinBusiness

In this powerful episode of the Thriving Through Podcast, Sara Orellana shares her deeply personal journey from navigating trauma, toxic environments, and rebuilding her life to becoming a successful self-employed consultant and business owner.Sara opens up about:Overcoming personal and professional adversityTransitioning from nonprofit CEO to independent consultantThe hard lessons learned after 8 years in businessWhy sleep, self-care, and boundaries are non-negotiableHow to price your services with confidenceBuilding stable, recurring revenue streamsTurning rejection into growth opportunitiesThe mindset required to keep going when things get toughIf you're an entrepreneur, consultant, or anyone navigating a difficult season, this episode is packed with real talk, practical wisdom, and inspiration to keep pushing forward.Key Takeaways:✔ Believe in yourself even when it’s hard✔ Say no to what doesn’t align✔ Your pricing reflects your value✔ Stability comes from clarity and consistency✔ Healing and growth go hand in handConnect with Sara Orellana:🌐 Website: www.3raptorconsulting.com💼 LinkedIn: https://www.linkedin.com/in/sara-c-orellana/About the Podcast:Thriving Through is a podcast dedicated to real stories of resilience, growth, and navigating life’s ups and downs with strength and purpose.👉 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more inspiring conversations!#ThrivingThrough #Entrepreneurship #Consulting #Resilience #BusinessGrowth #SelfDevelopment #Mindset #WomenInBusiness #NonprofitLeadership #PersonalGrowth

In this episode of the Thriving Through Podcast, Tommy Rhoads shares his incredible journey from line cook to high-level consultant, revealing the mindset, habits, and strategies that helped him build a powerful consulting alliance.Tommy talks about growth mindset, entrepreneurship, networking, imposter syndrome, and modern stoicism, along with practical insights on getting consulting clients, using LinkedIn for business development, and building strategic partnerships.If you're an aspiring consultant, entrepreneur, or professional looking to start a consulting practice, this conversation is packed with real-world insights and inspiration.🚀 What You'll Learn in This Episode✔ What “thriving” really means in business and life✔ How Tommy went from restaurant work to consulting leadership✔ Why growth mindset and curiosity are critical for career success✔ How to start and grow a consulting business✔ The power of strategic partnerships and alliances✔ How consultants use LinkedIn and networking to get clients✔ Managing imposter syndrome as an entrepreneur✔ Daily routines, journaling, and modern stoicism for productivity✔ How discipline and structure help consultants stay focused💡 Key Topics CoveredConsulting business strategyClient acquisition for consultantsLinkedIn marketing for consultingGrowth mindset and entrepreneurshipStoicism and productivity habitsOvercoming imposter syndromeBuilding a consulting networkPersonal development for entrepreneurs👤 About the GuestTommy Rhoads is a consultant and alliance builder who helps organizations drive transformation, operational excellence, and leadership development. He is part of the Strategy Elevation Alliance, a collaborative consulting network focused on helping companies navigate complex strategic challenges.🔗 Connect With Tommy -  https://www.linkedin.com/in/tommy-rhoads-8191358/🎧 About the PodcastThe Thriving Through Podcast explores the journeys of entrepreneurs, consultants, and leaders who share real lessons on growth, resilience, and building meaningful careers.#ConsultingBusiness #Entrepreneurship #GrowthMindset #ConsultantLife #BusinessStrategy #LinkedInMarketing #ImposterSyndrome #Stoicism#StartupAdvice #ThrivingThrough

In this episode of the Thriving Through Podcast, host AJ Riedel sits down with consultant and entrepreneur Leo Sevigny to explore the realities of launching (and relaunching) a consulting business.Leo shares his journey from early success after publishing The Personal Vision Workbook to building his consulting practice, stepping away, and then restarting nearly 20 years later with a completely different mindset. The conversation dives deep into what it really takes to build a sustainable consulting practice from overcoming imposter syndrome to finding clients, setting boundaries, and creating meaningful conversations instead of “selling.”If you're starting a consulting business, transitioning out of corporate, or trying to build momentum with your independent practice, this episode is packed with practical insights and honest reflections.In this episode, you’ll learn:Why saying “yes to everything” can hurt your consulting careerThe biggest mindset shift from employee to independent consultantHow to build a consulting pipeline using existing relationshipsWhy most consultants overthink websites instead of talking to clientsThe role of confidence, curiosity, and genuine conversation in winning workHow Leo structures his day to avoid “procrasti-working”Why boutique consultants can thrive in uncertain economic timesHow AI tools like ChatGPT and Claude can become creative partners for consultantsConnect with Leo Sevigny:🌐 https://www.linkedin.com/in/leosevigny/ About the PodcastThe Thriving Through Podcast with AJ Riedel shares conversations with experienced consultants and business leaders about building resilient, successful consulting practices.👍 If you found this conversation helpful, like, subscribe, and share to support more insights for consultants and independent professionals.#ConsultingBusiness #IndependentConsultant #ConsultingCareer #BoutiqueConsulting #Entrepreneurship

In this episode of the Thriving Through Podcast, AJ speaks with Nicole Sithithavorn, founder of YC Partners, about her journey from corporate CFO to building a successful fractional CFO consulting firm.Nicole shares the real story behind launching a consulting business including the early challenges of networking as an introvert, figuring out how to generate leads, and discovering the power of outbound email marketing that eventually drove most of her client growth.She explains how her firm grew from a solo consulting idea into a 7-person team, why fractional CFO services are becoming essential for growing businesses, and the systems she built to create strong client relationships and scalable growth.Nicole also discusses marketing strategies like targeted outbound email, LinkedIn prospecting, newsletters, and networking, and offers valuable advice for consultants on choosing the right rooms, refining messaging, and building a sustainable pipeline of clients.Whether you're a consultant, entrepreneur, CFO, or business owner looking to scale, this episode offers practical insights into business development, consulting growth, and strategic finance leadership.Topics Covered:Fractional CFO servicesStarting a consulting businessOutbound email marketing for B2BBuilding a consulting teamLead nurturing and client relationshipsStrategic finance leadershipNetworking for consultantsScaling a professional services firmConnect with Nicole Sithithavorn: https://www.linkedin.com/in/nicolemsith/Subscribe for more conversations with leaders who are building meaningful careers and thriving through challenges.#FractionalCFO #ConsultingBusiness #Entrepreneurship #B2BMarketing #BusinessGrowth #PodcastInterview #ThrivingThrough

What happens when a numbers-loving entrepreneur goes from $40,000 in credit card debt to helping solopreneurs master their finances?In this episode of the Thriving Through Podcast, Nancy Ward shares her powerful journey from financial struggle to becoming a self-employed financial coach helping solopreneurs untangle personal and business finances.Nancy explains why many consultants and small business owners don’t actually know if they’re making money until the end of the year and how simple financial systems can completely change that.If you're a consultant, freelancer, coach, or solopreneur, this conversation will help you understand how to separate business and personal money, create clarity in your finances, and remove the shame around not knowing “money language.”✨ In this episode you’ll learn:• How Nancy paid off $40K in credit card debt• Why many solopreneurs mix personal and business finances• Simple financial systems every consultant should set up• The mindset shift that removes shame around money• Why tracking numbers monthly is critical for business success• The power of a strong elevator pitch for entrepreneursNancy also shares how she pivoted from consumer financial coaching to helping solopreneurs build clear financial systems that make their businesses sustainable.Whether you’re starting your consulting journey or already running a solo business, this episode will help you gain clarity, confidence, and control over your finances.🔗 Connect with Nancy WardWebsite: https://weeklydebtplan.comLinkedIn: https://www.linkedin.com/in/nancyward1/🎙️ About the PodcastThriving Through Podcast brings conversations with entrepreneurs, consultants, and thought leaders who share real experiences, strategies, and insights to help you grow your business and life.

What if losing your biggest revenue source could teach you the most valuable lesson about building a sustainable consulting business? Discover the 10-project pipeline strategy that keeps self-employed consultants from ever facing an empty calendar again.In this episode, host AJ Riedel talks to Bob Greene, Principal Consultant of RCG Workgroup specializing in business development and leadership strategy. Bob brings a unique neuroscience-based approach to sales training and leadership development, and he's currently rebuilding his practice after being hit hard by the government shutdown.Why You Should Listen to This EpisodeIf you're struggling with feast-or-famine cycles, an empty pipeline, or recovering from a major business setback, this conversation will change how you think about consulting business development. Bob shares the exact systems he uses to maintain consistent revenue, including his 10-project pipeline methodology that ensures he always has work in various stages of development. Whether you're building your practice from scratch or rebuilding after disruption, Bob's strategic approach to pipeline management, pricing, and team building offers immediately actionable insights for creating a more predictable and profitable consulting business.What You'll Learn in This Episode• [The 10-Project Pipeline Strategy] How to maintain a consistent flow of consulting work by always keeping 10 projects in various stages from prospect to signed contract, ensuring you never face an empty calendar or desperate acceptance of low-paying work.• [Why Traditional Training Fails] The three critical reasons training doesn't create lasting change in organizations and how understanding the Ebbinghaus Forgetting Curve can transform your consulting approach and ROI for clients.• [Building Revenue Through Workgroups] How to expand your consulting capacity and revenue potential by building a network of specialized experts you can bring in on contract, allowing you to serve 5 clients simultaneously without burnout.• [The Upwork Strategy for Building Credibility] A counterintuitive approach to using freelance platforms to test your market value, build a portfolio of 5-star reviews, and systematically increase your rates from $25 to premium pricing.• [Negotiation Tactics That Build Partnership] How to reframe sales conversations using Chris  Voss's "Never Split the Difference" principles, including why getting prospects to say "no" is more powerful than pushing for "yes."• [Recovery After Business Disruption] Practical strategies for rebuilding your consulting practice after major setbacks, including the financial buffer you need and the mindset shifts required to turn disruption into strategic momentum.Resources Mentioned in This Episode• Book: "Never Split the Difference" by Chris Voss - FBI hostage negotiation tactics applied to business negotiations and sales conversations• Upwork - Freelance platform for testing market value and building consulting reputation• MIT Sloan School - Certificate programs in leadership development• Wharton School, University of Pennsylvania - Certificate programs in organizational leadershipAbout Bob GreeneBob Greene is the Principal Consultant at RCG Workgroup, specializing in business development and leadership strategy. With a background that evolved from sales management to sales training to comprehensive organizational development, Bob brings a neuroscience-based approach to helping organizations improve performance through customized, outcome-focused consulting. His expertise spans three key areas: sales enablement, leadership development, and conflict resolution. Bob's unique "immersive leadership" model involves taking on executive roles within client organizations to implement sustainable, process-driven change rather than personality-dependent systems. He holds certificates in leadership development from MIT Sloan School and Wharton School at theUniversity of Pennsylvania.Connect with Bob Greene on LinkedIn: https://www.linkedin.com/in/bobgreene10/Learn more about RCG Workgroup: https://rcgworkgroup.com/

What does it really take to leave a large consulting firm and build a thriving solo practice from scratch?In this episode of the Thriving Through Podcast, AJ interviews David Hermann, founder of Herman Group and Herman Digital Media, about his transition from corporate consulting to entrepreneurship.David shares how he:• Rebuilt authority after leaving a major healthcare consultancy• Used content marketing, authority building, and networking as a “three-legged stool” growth strategy• Leveraged LinkedIn newsletters and moved to Substack to reach founders outside corporate circles• Paused sales to earn business brokerage credentials• Structured value-based consulting fees tied directly to measurable client outcomes• Built social proof without relying on a website• Published his first book, The Change Agent Code• Navigates revenue uncertainty, pipeline rebuilding, and imposter syndromeIf you're a consultant, founder, coach, or service professional wondering how to price confidently, generate qualified leads, or transition from corporate to independent work, this episode delivers practical strategy and honest insights.David also explains:– How to qualify leads using 3 powerful questions– Why hourly pricing misaligns incentives– How to handle pushback on premium fees– Why speaking engagements outperform websites for lead generation– How founders should prepare emotionally and strategically for exitWhether you're building a consulting firm, preparing for acquisition, or trying to create sustainable authority in your niche, this conversation will help you thrive through uncertainty.To connect with David Herman - https://www.linkedin.com/in/davidhermann/

How do you build a thriving consulting practice without constantly chasing leads?In this episode of the Thriving Through Podcast, AJ sits down with Diane Davidson, founder of Clever Fox Advisory, to talk about building a sustainable consulting business through strategic partnerships, LinkedIn visibility, and long-term contract stability.With 8 years as a solopreneur, Diane shares how she carved out a niche in post-merger integrations and business transformation by partnering with major consulting firms like Ernst & Young, Slalom, Capgemini, and Wipro.Instead of relying solely on cold outreach or C-suite networking, Diane built recurring revenue through consulting firm partnerships that provide 3–9 month contracts, 40-hour workweeks, and predictable income.In this episode, you’ll learn:• How to secure long-term consulting contracts• Why partnering with consulting firms can create income stability• A practical LinkedIn strategy that takes just 10 minutes a day• How to stay top of mind through referrals and reciprocal relationships• Why nurturing relationships matters more than constant lead generation• How to stay relevant in the age of Gen AI• The power of a 90-day experimentation philosophy• When to walk away from toxic clients• Why trusting your gut is critical in entrepreneurshipDiane also shares powerful lessons on blocking out noise, ignoring doubters, and building a business aligned with your values — even when others think you’ll fail.If you’re a consultant, solopreneur, or aspiring independent professional looking for sustainable growth strategies, this episode is packed with practical insight.Connect with Diane Davidson on LinkedIn: https://www.linkedin.com/in/diane-davidson-clever-fox/

Discover the inspiring journey of Nathan Stadler, who transitioned from truck driver to successful self-employed bookkeeper in this powerful episode of the Thriving Through Podcast hosted by AJ Riedel.In this conversation, Nathan shares how a life-changing family moment led him to leave the road and build a home-based bookkeeping business that supports solopreneurs, consultants, and small service providers. He opens up about learning bookkeeping from scratch, building persistence through tough years, and how consistency and availability brought unexpected clients and long-term success.You’ll also learn how Nathan built a smart referral system using ChatGPT and GoHighLevel to automate networking, manage connections, and create meaningful business relationships. From intentional coffee meetings to structured CRM tagging and landing page workflows, Nathan explains how authentic networking can generate consistent leads without sounding salesy.This episode also highlights lessons from Daniel Ruke, focusing on relationship-driven sales, discovery conversations, and turning casual meetings into strategic growth opportunities. Whether you’re a freelancer, consultant, coach, or small business owner, this discussion offers practical insights on building a sustainable self-employed career through service, systems, and genuine connections.Connect with Nathan on -  https://www.linkedin.com/in/nathan-stadler-bookkeeping/

In this episode of Thriving Through, leadership consultant George Sample shares how he spent 8–9 years building a profitable side hustle before going full-time into consulting and the exact strategies that helped him scale sustainably.From starting as a computer science graduate to becoming a global leadership coach, speaker, and founder of Blue Streak Consultants, George reveals what it really takes to transition from corporate employee to successful self-employed consultant.You’ll learn how to stay visible, generate consistent leads, and position yourself as an expert even while working a full-time job.This episode is packed with practical insights for consultants, coaches, freelancers, and entrepreneurs who want to build a thriving business with long-term impact.In this episode, you’ll discover:- How George built his consulting practice on the side for nearly a decade before going full-time- The biggest mindset shift required to move from employee to entrepreneur- Why staying “top of mind” is critical for consultants and coaches- Simple lead generation strategies using speaking, writing, and direct outreach- How to manage time, clients, and marketing as a solo consultant- What it takes to grow into a national speaker in a competitive marketGeorge also shares tools and platforms that support his business development, including using LinkedIn for visibility and HubSpot for managing relationships and outreach.If you’re building a consulting or coaching business or planning to start one this conversation will give you a realistic roadmap to grow without burning out.To connect with George - https://www.linkedin.com/in/georgesample/

In this powerful episode of the Thriving Through Podcast, AJ Riedel sits down with neuroscience-based sales coach Shannon Smith to explore how solopreneurs and professionals can overcome fear of selling, silence self-doubt, and build a business with confidence.Blending neuroscience with modern sales coaching, Shannon shares how understanding your brain can transform the way you sell, communicate value, and connect with clients. From escaping corporate burnout to navigating toxic bosses and impostor syndrome, this conversation dives deep into mindset, self-talk, and the psychology behind successful selling.You’ll hear Shannon’s personal journey from traditional hard sales to neuroscience-driven coaching, including how the pandemic pushed her into deep research on anxiety, habits, and mental resilience and how that led to a completely new approach to sales and personal growth.If you’re a coach, consultant, freelancer, or solopreneur who struggles with charging what you’re worth, showing up in DMs, or confidently selling your services, this episode is for you.Discover:How neuroscience can rewire your relationship with salesWhy most solopreneurs fear selling themselvesThe mindset shifts needed to charge what you’re worthHow to handle self-doubt and negative self-talkWays to communicate your value clearly to ideal clientsHow to escape corporate burnout and build meaningful workThis episode is packed with practical insights for entrepreneurs, coaches, and professionals ready to grow their business without feeling pushy or inauthentic.To connect Shannon - https://www.linkedin.com/in/shannonsmithjdms/

Welcome back to the Thriving Through podcast. In this episode, host Aj Riedel sits down with Raina Gandhi, founder of Rising Tide Consulting, for a powerful conversation about self-advocacy, limiting beliefs, and what it really takes for women to thrive in their careers.Raina shares her non-linear career journey from investment banking and microfinance to higher education, motherhood, and entrepreneurship. Drawing on her experience as a career relauncher and senior leader, she explains how deeply ingrained narratives like “I’m not enough,” “I should just be grateful,” and fear of being seen as bossy or aggressive can quietly hold women back at work.This episode dives into how women can recognize and rewrite limiting beliefs, build confidence, and create a new self-concept that supports growth and leadership. Raina also opens up about the challenges of starting her own consulting business, pricing her services, overcoming scarcity mindset, and reframing sales as service. She discusses why so many women struggle with visibility, promotions, and self-advocacy, especially in male-dominated industries like tech and STEM.You will also hear practical insights on managing imposter syndrome, advocating for promotions and raises, navigating workplace dynamics, and why investing in personal development can be career changing. Raina explains how her clients consistently achieve tangible results like promotions, raises, and high-visibility projects, even when the benefits feel hard to quantify at first.If you are a professional woman feeling stuck, questioning your value, or struggling to move to the next level in your career, this conversation offers clarity, validation, and actionable guidance.Key topics discussed:• overcoming limiting beliefs and imposter syndrome• self-advocacy and career visibility for women• navigating workplace narratives and bias• transitioning into entrepreneurship and consulting• pricing your value and investing in yourself• supporting women in tech and stem careers• redefining success and thriving at workLearn more about Raina Gandhi:LinkedIn: https://www.linkedin.com/in/rainabgandhi/Subscribe to Thriving Through for more conversations on growth, resilience, leadership, and building a career that truly fits your life.#thrivingthrough #womeninleadership #careercoaching #womenintech #impostersyndrome #selfadvocacy

What actually holds most consultants back from success? It’s not lack of skill, talent, or hard work, it’s following outdated, conventional advice.In Episode 2 of the Thriving Through Podcast with executive coach and entrepreneur Stever Robbins returns to break down why traditional consulting models no longer work in today’s world. With over 26 years of experience as a self-employed consultant and a career spanning Harvard Business School, MIT, startups, and executive coaching, Stever shares the uncomfortable truths most professionals avoid.This episode dives deep into why the conventional path of “do great work and clients will come” is flawed, how discomfort stops consultants from standing out, and why being different is now your biggest competitive advantage. Stever explains how old-school corporate thinking keeps consultants invisible and what it really takes to build authority, credibility, and a thriving independent career.You’ll discover why differentiation matters more than ever in the age of AI and sameness, how embracing your uniqueness can transform your positioning, and why breaking away from traditional consulting rules is essential for growth.If you’re a consultant, coach, freelancer, or entrepreneur struggling to stand out, get clients, or build a powerful personal brand, this episode will challenge your thinking and push you toward a bolder approach to success.🎧 Listen now and rethink everything you’ve been told about consulting and success.👉 Learn more about Stever Robbins:LinkedIn: https://www.linkedin.com/in/stever/🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

What does it really take to succeed as a self-employed consultant, coach, or entrepreneur? In this episode of the Thriving Through Podcast, executive coach and entrepreneur Stever Robbins challenges everything we’re taught about hard work, meritocracy, and success in the corporate world.With over 26 years as a self-employed consultant and a background that spans Harvard Business School, MIT, startups, and executive coaching, Stever shares why doing great work is not enough and why visibility, relationships, credibility, and differentiation matter far more than most people realize. From being mistaken for a waiter at a CEO conference to discovering that self-promotion can be the difference between success and invisibility, this conversation is packed with real-world insights for consultants who want to be taken seriously.Stever also dives into what success truly means beyond money, sharing a powerful framework for evaluating your life, your work, and your impact. He explains how embracing what makes you different not trying to fit the corporate mold can become your greatest advantage, especially in the age of AI and ChatGPT, where sameness is everywhere.If you’re a self-employed consultant, executive coach, freelancer, or entrepreneur struggling with positioning, authority, sales, or standing out in a crowded market, this episode will fundamentally change how you think about success, credibility, and growth.🎧 Listen now and learn how to stop blending in and start being chosen.👉 Learn more about Stever Robbins: LinkedIn: https://www.linkedin.com/in/stever/🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

What does it take to build a consulting practice that is both sustainable and personally fulfilling?In this episode of Thriving Through, host AJ Riedel sits down with Kit Friday, an independent marketing consultant with 15 years of experience, to explore her journey from paralegal and private investigator to creative entrepreneur and strategic marketer. Kit shares the challenges of stepping fully into self-employment, overcoming self-doubt, and realizing the value of her innate talents.Throughout the conversation, Kit opens up about:How she blended analytical skills and creative passions to define her career pathThe long road to confidence and believing in her own value as a consultantLearning to differentiate instinct from anxiety and make strategic decisions under pressureStructuring a consulting practice around tailored marketing, authenticity, transparency, and goal-settingBuilding repeat clients and maintaining long-term relationships through clarity and communicationDeveloping prospecting systems to escape the feast-or-famine cycleExpanding her practice through workshops, speaking engagements, and teachingKit also reflects on the personal lessons she’s learned from early client experiences, including the power of self-reflection surveys and the importance of setting boundaries to deliver high-quality work consistently. She shares practical strategies for consultants who struggle with imposter syndrome, inconsistent revenue, or finding the confidence to scale their businesses.In this episode, we cover:Kit Friday’s path from paralegal and private investigator to marketing consultantThe creative and analytical duality that shaped her careerOvercoming self-doubt and finding professional confidenceTailoring consulting services to clients’ needs and budgetsGoal-setting and measuring consulting impactProspecting, repeat clients, and stabilizing incomeTransitioning toward workshops, teaching, and speaking engagementsLessons from early projects and self-reflection practicesIf you’re a consultant, freelancer, or small business owner seeking clarity, confidence, and a sustainable approach to client work, this episode offers actionable insights to help you thrive through your consulting journey.👉 Learn more about Kit Friday:Website: kitfriday.comLinkedIn: https://www.linkedin.com/in/kitfriday/🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

What does it take to build a consulting practice that drives both growth and client impact?In this episode of Thriving Through, host AJ Riedel sits down with Andy Sherman, an experienced consultant and former CEO, to explore his unique journey through self-employment three times over. Andy shares how he transitioned from leading sales teams and running companies to building a consulting business focused on helping owner-operated small and mid-sized businesses scale their sales and operations.Throughout the conversation, Andy opens up about:Re-entering self-employment after corporate and entrepreneurial experiencesLeveraging his sales background to build a referral-driven consulting practiceSystematically nurturing referral networks and identifying high-potential partnersCreating strategic partnerships, including fractional CFO and MSP consulting initiativesIncorporating AI tools to accelerate clients’ go-to-market strategiesDefining success through client impact, scalability, and improving quality of life for business ownersLearning from early mistakes and the importance of client qualificationStaying ahead in a rapidly evolving market and technology landscapeAndy also reflects on the personal lessons that shaped his consulting approach, including the value of a multi-pronged business development strategy, selective client alignment, and continuously evolving his practice to provide measurable value.In this episode, we cover:Andy Sherman’s journey through multiple phases of self-employmentRebuilding a consulting practice and regaining momentumReferral networks and systematic business developmentStrategic partnerships with Whitman Advisory and Strategic Impact PartnersUsing AI to drive real client revenue and operational impactSuccess metrics beyond revenue: scalability, independence, and owner impactLessons learned from misaligned projects and client selectionPlanning for the future while enjoying ongoing professional growthIf you’re a consultant, entrepreneur, or small business owner looking to build a high-value practice, scale operations, or integrate AI into growth strategies, this episode offers actionable insights to help you thrive through the consulting journey.👉 Learn more about Andy Sherman:Website: apexgrowthadvisors.netLinkedIn: https://www.linkedin.com/in/andysherman2/🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

What happens when corporate rejection becomes the catalyst for building a thriving business?In this episode of Thriving Through, presented by AJ Riedel, AJ sits down with leadership coach, consultant, and author Jacob Karnes to unpack his journey from being turned down for promotions to building a purpose-driven consulting business serving leaders who employ Gen Z and young professionals.Jacob shares how leaving corporate life led him to clarity around niching down, why most coaches struggle to define who they serve, and how getting hyper-specific transformed his sales, confidence, and impact. He opens up about the painful lessons of the first year and a half of entrepreneurship, the reality of the revenue roller coaster, and how recurring clients helped him stabilize his income.You’ll also hear how writing his book, Master Your First Job, became the single most powerful growth tool in his business building authority, generating leads, and opening doors without feeling “salesy.” Jacob breaks down his outbound sales process, why certifications don’t close deals, and how frameworks not credentials create trust and results.This episode is packed with practical insights for:Coaches, consultants, and solopreneursBusiness owners navigating inconsistent revenueLeaders managing Gen Z and young employeesEntrepreneurs struggling with sales and nichingAnyone turning setbacks into meaningful growthIn this episode, we cover:Why corporate “no’s” can lead to the right entrepreneurial “yes”How niching down increases quality leads and conversion ratesThe truth about certifications vs. real authorityUsing a book as a lead generator and trust builderOutbound vs. inbound sales for small businessesLeading young people and building a Gen Z talent pipelineCreating predictable income while maintaining lifestyle freedomJacob also shares his long-term vision for licensing his leadership frameworks, growing a team, and building a business that supports both impact and family life.If you’re looking to thrive through uncertainty, clarify your niche, and build a business aligned with your values, this episode is a must-listen.👉 Get a free copy of Jacob’s book:masteryourfirstjob.com/free👉 Connect with Jacob on LinkedIn:https://www.linkedin.com/in/jacobkarnes/🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

What does it really take to leave corporate life, start consulting independently, and scale a business without burning out?In this episode of Thriving Through, host AJ Riedel sits down with Alyssa Schaefer, aka The Business Cowgirl, to unpack her journey from being part of dismantled tech teams to thriving as a self-employed consultant. Alyssa shares the mindset shifts, technical know-how, and strategic systems that helped her build a successful consulting practice and overcome challenges like imposter syndrome and pricing uncertainty.Throughout the conversation, Alyssa opens up about:Her transition from corporate tech roles to independent consultingHow bartending skills helped her excel at client communication and bridging tech gapsBuilding scalable business systems for coaches, consultants, and agenciesCommon mistakes in software integrations and workflow automationWhy 95% of AI implementations fail—and how to use AI effectively without overreliancePricing strategies, delivering high-value consulting, and growing your credibilityThe importance of mindset in leveraging technology and systems to scaleAlyssa also reflects on her next phase: moving from one-to-one consulting to one-to-many models and helping more people with practical systems and guidance. She shares resources like her Tech Health Scorecard, which helps businesses assess their systems, integrations, data quality, and workflow efficiency.In this episode, we cover:Alyssa Schaefer’s journey from corporate layoffs to independent consultingOvercoming imposter syndrome and building confidence as a consultantUsing bartending and interpersonal skills to enhance business communicationKey mistakes in software and data integration for scaling businessesPractical AI strategies for consultants and small business ownersPricing, value delivery, and growing your consulting business sustainablyTransitioning to one-to-many consulting and creating scalable resourcesIf you’re a coach, consultant, or agency owner struggling with tech, AI, or business systems, this episode offers actionable insights and mindset strategies to help you thrive through the complexities of business growth.👉 Learn more about Alyssa Schaefer, The Business Cowgirl:LinkedIn: https://www.linkedin.com/in/thebusinesscowgirl/YouTube: The Business CowgirlFree Resource: Tech Health Scorecard🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

In this episode of the Thriving Through Podcast, host AJ Riedel speaks with Brandon Mahoney, Director of Partnerships at Launch Point Labs, about the real-world challenges of building a sustainable consulting business and the confidence it takes to make it work.Brandon shares his journey into self-employment during the pandemic, the early mistakes he made around pricing and positioning, and how false humility nearly held his consulting practice back. From charging $15 an hour to confidently pricing high-impact, premium consulting projects, Brandon explains why consultants must own their expertise and communicate it clearly to clients.This conversation dives deep into pivotal moments in Brandon’s career, including launching and temporarily leaving, Launch Point Labs, returning with a clearer sense of purpose, and balancing mission-driven work with high-growth SaaS and tech consulting. Brandon also breaks down how he helps organizations build predictable, repeatable, and profitable sales systems, especially during high-stakes moments like mergers and acquisitions.You’ll learn:Why confidence matters more than credentials in consultingHow to price your expertise without imposter syndromeThe difference between arrogance and stating factsWhy inbound and outbound sales teams must be structured differentlyHow Brandon uses free audits to convert custom consulting work into long-term engagementsWhat consultants often misunderstand about lifestyle freedom and fulfilmentBrandon also shares honest insights about the future of his consulting journey, his desire to mentor the next generation of sales consultants, and why consulting is far more demanding but more rewarding than it looks from the outside.Whether you’re an aspiring consultant, a seasoned advisor, or a founder building sales teams and go-to-market strategy, this episode offers practical lessons on confidence, pricing, pivots, and sustainable growth.🔗 Connect with Brandon Mahoney - https://www.linkedin.com/in/doctorsales/

What if the secret to building a profitable consulting business isn't forcing yourself into a predetermined niche, but instead paying attention to which client conversations genuinely light you up?In this episode, host AJ Riedel talks to Kirstin Brenders, an online business coach and mentor who helps women transition from corporate careers to entrepreneurship. After nearly 20 years in corporate architecture and interior design, Kirstin built a thriving consulting practice by pivoting from her original niche when she discovered what truly energized her—guiding women through the corporate-to-consultant transition she had navigated herself.WHY YOU SHOULD LISTEN TO THIS EPISODEIf you're struggling with inconsistent income, feeling burned out from trying to serve everyone, or uncomfortable with self-promotion, Kirstin's journey offers a refreshing perspective on building a sustainable consulting practice. She shares how an "accidental entrepreneur" transformed corporate burnout into a fulfilling business by trusting her instincts, reframing marketing as service, and making strategic pivots based on energy alignment rather than forcing a preconceived business plan. This conversation is packed with practical wisdom for self-employed consultants who want to attract ideal clients, overcome the discomfort of visibility, and build businesses that are both financially successful and personally rewarding.WHAT YOU'LL LEARN IN THIS EPISODE• [The Accidental Entrepreneur Path] How corporate burnout and motherhood can become catalysts for discovering your true calling as a consultant, and why testing ideas before going "all in" reduces risk while building confidence• [Finding Your Ideal Client Through Energy Alignment] Why paying attention to which client conversations light you up is more valuable than forcing yourself to stick with your original niche, and how to recognize when it's time to pivot• [Reframing Marketing as Service] How to overcome the discomfort of self-promotion by understanding that marketing yourself helps potential clients find the solutions they desperately need, transforming visibility from vanity into service• [The Power of Community for Solo Consultants] Why connecting with other entrepreneurs—both online and in person—accelerates your comfort with marketing, helps you find your authentic voice, and combats the isolation of independent consulting• [Strategic Social Media Study] How to use social media as a learning tool rather than just consumption, studying what content resonates with you to shape your own authentic marketing voice and attract ideal consulting clients• [Mindset as a Business Asset] Why healing from burnout and managing self-talk are critical business skills for self-employed consultants, and how essentialism can help you build a sustainable consulting practice without sacrificing work-life balanceLISTEN TO THESE KEY MOMENTS[00:00:25] From Corporate to Consultant [00:02:02] Testing the Freelance Waters [00:04:05] The Pivot Point: When Women Started Calling [00:08:44] Paying Attention to What Lights You Up[00:13:00] Overcoming the Discomfort of Narrowing Your Niche[00:19:30] Building Systems as a Solo Consultant[00:26:50] The Comparison Trap and Finding Your Voice[00:33:47] Essentialism: The Book That Healed Burnout[00:35:06] Marketing as Service, Not Self-Promotion[00:36:09] Building the Marketing Muscle[00:37:57] Study Social Media, Don't Just Consume It - Kirstin's powerful advice for finding your authentic marketing voice by analyzing what content you're drawn to and why you're saving or liking specific postsRESOURCES MENTIONED IN THIS EPISODE"Essentialism: The Disciplined Pursuit of Less" by Greg McKeownABOUT KIRSTIN BRENDERSKirstin Brenders is an online business coach and mentor who helps women build sustainable businesses after leaving corporate careers. With nearly 20 years of experience in corporate architecture and interior design—specializing in team building, client management, and project management—Kirstin understands firsthand the challenges of corporate burnout and the journey to entrepreneurship. After becoming an "accidental entrepreneur" during the pandemic, she initially helped interior designers and architects with behind-the-scenes business systems and processes. Recognizing that her true passion was mentoring women through the corporate-to-consultant transition, Kirstin pivoted her business to focus on coaching creative professionals and service-based entrepreneurs. She believes in building businesses that are both financially rewarding and personally fulfilling, emphasizing energy alignment, authentic marketing, and mindset work as foundations for sustainable success.Connect with Kirstin on LinkedIn: https://www.linkedin.com/in/kirstinbrenders/Visit her website: KirstinBrenders.comFollow her on Instagram: @KirstinBrenders.co

How do you go from unpredictable consulting income to a sustainable, lifestyle-aligned business?In this episode of Thriving Through, host AJ Riedel sits down with independent consultant Dave de Céspedes to explore his journey from teaching and creative work to building a thriving consulting practice—one now highly specialized in serving venture capital firms.Dave shares how his early years as a generalist consultant led to inconsistent lead flow, volatile revenue, and scattered engagements—and how niching down into the VC space completely transformed his business. He explains how working within Notion’s consultant ecosystem initially fueled inbound leads, but also exposed the risk of relying on lead sources you don’t control.This episode dives deep into consulting lead generation, relationship-based growth, and why longer-term, sprint-based retainers create far more predictable revenue than traditional project work. Dave also breaks down how workflow audits, change management, and flexible sprint planning help VC teams actually adopt new systems—rather than letting them collect dust.If you’re a consultant, coach, or solopreneur navigating feast-or-famine income, wondering whether to niche down, or trying to design a business that supports both time freedom and financial stability, this conversation delivers practical, real-world insight.In this episode, we cover:Dave de Céspedes’ path from teaching to consultingNavigating the consulting revenue roller coasterWhy relying solely on inbound leads is riskyHow niching down into venture capital builds authorityRelationship-driven lead generation strategiesStructuring retainers and sprint-based engagementsSolving workflow and operations challenges for VC firmsStaying relevant as AI and productivity tools evolveDesigning a consulting business around lifestyle and familyDave also reflects on how consulting has enabled him to be present for his family while building a profitable, fulfilling business—without sacrificing impact or flexibility.If you want to thrive through uncertainty, create consistent consulting income, and become a recognized expert in a clear niche, this episode is a must-listen.👉 Learn more about Dave’s work:workcraft.co👉 Connect with Dave de Céspedes:https://www.linkedin.com/in/dmdecespedes/

In this episode of the Thriving Through Podcast, host AJ Riedel sits down with Mark Rapier, a consultant, advisor, and author of The Leader with a Thousand Faces. Mark shares decades of real-world consulting experience and breaks down the three types of consultants, contractors, project consultants, and advisors and explains how positioning yourself as an advisor allows you to charge premium rates while building a sustainable consulting practice.Mark opens up about his transition from large consulting firms to independent consulting, how COVID accelerated his move, and the biggest mindset shifts required when running your own consulting business. He also discusses why the most effective consultants focus on influence, leadership, and enterprise-level thinking, not just execution.You’ll learn how to:• Identify which type of consultant you are, and which one you should be• Position yourself as a strategic advisor instead of a “gun for hire”• Use LinkedIn and thought leadership to attract inbound consulting opportunities• Build a consulting network that actually generates business• Say no to the wrong projects so you’re available for the right ones• Price your services confidently and explore alternative compensation models• Turn consulting engagements into retainers and recurring revenue• Stay relevant by continuously preparing for the “next wave” in your careerMark also shares insights from his time as an interim CIO, lessons from uncovering hidden organizational risks, and how writing his book helped strengthen his authority and consulting pipeline.If you’re a consultant, coach, advisor, freelancer, or professional service provider looking to grow your influence, raise your rates, and build a consulting practice that doesn’t burn you out, this episode is packed with practical wisdom.

What does it really take to leave a long career in sales, launch your own consulting business, and adapt to the rapidly evolving world of AI-driven marketing?In this episode of Thriving Through, host AJ Riedel sits down with Jacki DeVries, founder of FireUp AIO, to explore her journey from inside sales professional to self-employed entrepreneur. Jacki shares how she overcame challenges like building a sales process from scratch, stepping outside her comfort zone with in-person networking, and pivoting her services to meet evolving client needs in AI and digital marketing.Jacki opens up about the lessons she learned working at NP Digital and IQS Directory, the trial-and-error involved in finding her ideal target market, and how she structures outreach and content strategies to generate leads effectively in 2025.Throughout the conversation, Jacki covers:Transitioning from inside sales to consulting entrepreneurshipThe challenges of in-person networking and stepping outside her comfort zoneTime management and productivity as a solo business ownerPivoting to AI-driven marketing with FireUp AIOOutreach strategies and building a sales pipeline in a competitive marketDifferentiating herself and her services in a crowded digital landscapeLearning from mentors, books, and real-world trial-and-errorBuilding confidence and resilience as a first-year entrepreneurJacki also shares actionable strategies for consultants and marketers looking to scale services online while maintaining personalized client relationships. Her approach emphasizes adaptability, quick learning, and leveraging AI-driven marketing strategies to stay ahead in the evolving SEO and digital marketing landscape.In this episode, we cover:Jacki DeVries’ career journey from inside sales to consultingLaunching and growing FireUp AIOManaging time, productivity, and client work as a solo entrepreneurNetworking and outreach strategies that actually workDeveloping a repeatable sales processDifferentiating yourself in a competitive marketLessons learned from trial-and-errorResources and books that guided her entrepreneurial growthIf you’re a consultant, marketer, or business owner navigating AI-driven marketing and digital outreach, this episode offers a grounded, practical, and honest perspective on what it means to thrive through launching and scaling a consulting business.👉 Learn more about Jacki DeVries:LinkedIn: https://www.linkedin.com/in/jackidevries/🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

In this episode of Thriving Through, host AJ Riedel sits down with executive and business coach Paul Moehring to explore his transition from nearly three decades in the insurance industry to full-time self-employment and the resilience required when growth doesn’t follow a straight line.Paul shares why he waited years after becoming certified to finally make the leap, how launching his business in January 2020 collided head-on with COVID, and why writing a book became both a stabilizing force and a powerful marketing tool. His Amazon best-selling book, Get Squared: Goal Getting with Balance, grew out of a simple insight: most business owners fail at goals not because they lack ambition, but because they lose balance.Throughout the conversation, Paul speaks candidly about coaching clients through challenges he’s actively navigating himself, including inconsistent revenue, program selection, and business model evolution. He also offers a thoughtful, contrarian take on niching, explaining why he believes business fundamentals transfer across industries and how marketing niches can exist without limiting who you serve.In this episode, we cover:Paul Moehring’s path from corporate life to coachingLaunching a business weeks before the pandemicWriting a book as a credibility and lead-generation toolGoal setting across business, family, personal, and spiritual lifeCoaching while still on the revenue roller coasterOne-on-one vs. group coaching modelsThe risks of shiny-object syndrome in business programsLessons from failure, persistence, and long-term visionPaul also shares his ambition to reach seven figures not as an endpoint, but as a platform to expand his impact and bring a message of hope, balance, and ownership to one million people.If you’re a coach, consultant, or entrepreneur navigating uncertainty, questioning conventional advice, or building a business later in your career, this episode delivers honesty, wisdom, and perspective you won’t find in highlight-reel success stories.👉 Learn more about Paul Moehring:paulmoehring.com Connect with Paul on Linkedin: https://www.linkedin.com/in/paulmoehring/🎙️ Hosted by AJ Riedel✨ Keep Thriving Through

In this episode of the Thriving Through Podcast, host Aj Riedel speaks with Jamie Troche about the realities of self-employment and what it truly takes to build a sustainable consulting business over time.Jamie shares her journey into consulting, discussing the importance of consistency, patience, and showing up even when growth feels slow. She reflects on breaking away from the “revenue roller coaster” mindset and explains how long-term success is built through trust, relationships, and steady effort rather than quick wins.The conversation highlights how community, referrals, and word-of-mouth have played a critical role in Jamie’s business growth. She also speaks candidly about confidence, boundaries, and the mindset shifts required to stay committed to the process of self-employment.In this episode, you’ll hear about:• The reality of building a consulting business from the ground up• Why consistency matters more than immediate results• How referrals and relationships drive sustainable growth• The role of community in expanding professional opportunities• Overcoming uncertainty and maintaining momentum as a consultant• Developing confidence and discipline in self-employmentThis episode offers honest insights and practical takeaways for consultants, small business owners, and professionals navigating the challenges of growing a service-based business.

In this episode of the Thriving Through Podcast, host Aj Riedel speaks with Dr. Bryan Raya, founder of DBR Bookkeeping, about navigating a major career pivot and building a values-driven service business from the ground up.Dr. Raya shares how the uncertainty of the COVID era led him to reassess his path in academia and ultimately step into entrepreneurship. He walks through the mindset shifts required to leave a stable career, the early challenges of building credibility in a new industry, and the patience needed to earn trust, especially when working with business finances.The conversation explores what it really takes to grow a consulting business, from separating personal and business finances to creating systems that support long-term scalability. Dr. Raya also opens up about the realities of the first year in business, the role of consistent content creation in establishing authority, and how trust is built over time through relationships rather than hard selling.As the discussion unfolds, listeners gain insight into scaling beyond a solo operation, preparing to hire and lead a team, and developing the self-awareness required to grow as both a business owner and a leader. This episode offers practical guidance and honest reflection for entrepreneurs, consultants, and professionals considering a bold career transition.

In this episode of the Thriving Through Podcast, host Aj Riedel speaks with Christi Balfour, an entrepreneur who successfully transitioned from her corporate career in the audio-visual space to owning a thriving business coaching and training Virtual Assistants (VAs).Christi shares her incredible journey, which started with a side-hustle during her corporate job and eventually led to her going full-time during COVID. She still keeps a few VA clients to stay current, which enhances her credibility as a trainer. She openly discusses the critical challenges of burnout and overcoming the dreaded feast or famine cycle that plagues many consultants.Discover Christi’s unique strategies for sustainable growth, including the essential concept of Mise en Place (having everything in place), why faceless marketing failed her, and how to use irrational generosity to nurture leads and build a robust client waiting list.Christi's LinkedIn: https://www.linkedin.com/in/christibalfour/🛠️ Key Takeaways & Business Strategies:The Pivot: Christi's transition from the corporate A/V world to launching a successful VA training and coaching practice.Beating Burnout: How she created boundaries to overcome the exhaustion of juggling a 9-to-5 job and a full-time side business.Mise en Place: Learn the French chef's secret for business preparation—setting up systems (proposals, contracts, invoices) before you even land your first client.Conquering Famine: The non-negotiable strategy of constant marketing and why building a client waiting list is crucial for long-term stability.Authenticity Wins: The turning point where she moved beyond faceless marketing and used her presence to build trust and fill her pipeline.Irrational Generosity: How giving away massive value without expecting an immediate sale generates powerful leads and referrals.Starting Advice: The one thing she would do differently if starting over today: immediately starting an email list and a lead magnet.The Shiny Object Trap: Why you don't need expensive software and how starting simple with Google Sheets/Docs is sufficient.

In this episode of the Thriving for Podcast, I speak with operations management expert Kelsey Daingerfield about her winding "squiggly line" path to self-employment and the crucial processes that define true business success.Kelsey recounts her journey through corporate roles—from aerospace to Starbucks and finally as Director of Admission Systems, where she earned her MBA and PMP certification. Despite the accolades, she realized corporate life wasn't "filling her cup." Now, two and a half years into consulting, she discusses how she quickly surpassed her corporate income by moving to a retainer model and redefined success as achieving a true work-life blend, complete with vacation time and freedom.Discover Kelsey's most valuable business lessons, including the importance of emotional intelligence and learning to trust your gut when dating clients (the "force versus flow" concept). Most importantly, learn the practical delegation and process improvement strategies she uses to help business owners buy back their time:🛠️ Key Takeaways & Operations Frameworks:The Leap: How Kelsey met her financial goal and decided to ditch the corporate mentality for full-time entrepreneurship.Decisive Clients: Why being open-minded and decisive are non-negotiable traits in an ideal client match.Force vs. Flow: The story of the client that taught her to trust her gut and walk away when a relationship feels forced.The 10/80/10 Delegation Rule: A powerful project management framework for empowering your team and freeing up the owner's time (10% vision, 80% execution, 10% refinement).1/3/1 Problem Solving: How to empower your team to solve problems by bringing one problem, three solutions, and one recommendation to the table.Future Growth: Kelsey's vision for launching a podcast and a group coaching membership program.Must-Read Advice: The value of the book Who Not How and why you must "stop overthinking it and do it scared."

In this episode of the Thriving Through podcast, Anthony Calleo shares his journey from a corporate career to becoming a self-employed consultant. He discusses the challenges of overcoming fear and imposter syndrome, the importance of authenticity, and how to network with intention. Anthony also introduces the Reset It program, which helps individuals shed limiting beliefs and operate from a place of presence. He emphasizes the significance of attracting the right clients and offers valuable advice for aspiring consultants.What You'll Learn in this episode:- Overcoming Imposter Syndrome: How to recognize when you're wearing masks in your consulting business and the physical signs that indicate you're not operating from your authentic self- Fear-Based vs. Authentic Decision Making: The difference between legitimate business caution and fear-driven choices that sabotage your consulting practice- Networking with Intention: A proven approach to networking that builds genuine relationships instead of transactional connections- The Reset It Methodology: How shedding programs and conditions inherited from corporate environments can transform your consulting effectiveness- Breaking the Revenue Roller Coaster: Why operating from presence and authenticity naturally attracts ideal clients and consistent income- Building Client Relationships: How to conduct consultative sales conversations that feel natural and build long-term partnershipsConnect with Anthony Calleo on LinkedIn: https://www.linkedin.com/in/anthonybcalleo/

Kyle Mlakar is the founder of HireCOS, a fractional Chief of Staff consulting company that helps organizations bridge the gap between leadership vision and execution. With extensive experience in logistics, transportation, and various corporate roles, Kyle specializes in creating synergy within organizations and helping leaders achieve their strategic goals.Self-employed consultant Kyle Mlakar shares his journey from corporate executive to building a successful fractional Chief of Staff consulting business. In this candid conversation, Kyle reveals the emotional and financial challenges of leaving his president role to start HireCOS, the strategies that helped him overcome the consulting revenue roller coaster, and how finding the right business partner transformed his practice.What You'll Learn in this episode: - How to vet potential business partners for long-term success - Practical strategies for overcoming feast or famine consulting cycles - Why setting aside 20% of monthly revenue is crucial for financial stability - Business development tools and systems that actually work for solo consultants - How to manage the emotional ups and downs of inconsistent consulting incomeKey Topics & Timestamps[00:05:15] From Corporate Executive to Solo Consultant Kyle explains his path from various corporate roles to becoming a fractional Chief of Staff consultant and what ultimately drove him to leave his president position.[00:06:54] What is a Corporate Chief of Staff? Breaking down the role beyond the White House version - how a Chief of Staff serves as the "synergist" of an organization, bridging gaps between C-suite and employees.[00:09:23] The Difficult Decision to Leave The emotional and professional process of walking away from a corporate leadership role and the year-long journey to process that transition.[00:14:38] Finding the Right Business Partner Kyle's three-step framework for vetting potential partners and how finding Stephanie Denton transformed his business capabilities.[00:22:02] Business Reality Check at 10 Months Honest assessment of where the business stands versus expectations and the biggest lessons learned in year one.[00:23:21] Biggest Mistakes and Key Lessons Why neglecting business development pipeline was costly and the importance of setting aside 20% of monthly revenue for stability.[00:24:59] Business Development Challenges The struggle of balancing service delivery with sales activities and specific tools Kyle is testing to solve this problem.[00:31:40] Managing Mental Challenges How being "extremely hard on yourself" can both help and hurt as a consultant, plus strategies for building mental endurance.[00:36:13] The Revenue Roller Coaster Reality Kyle's honest description of the emotional highs and lows of inconsistent consulting income - from "pure ecstasy" to "3 AM wake-ups." [00:41:05] Vision for Growth Plans to build an industry-agnostic Chief of Staff consultancy with multiple teams across different sectors.Connect with Kyle Mlakar on LinkedIn: https://www.linkedin.com/in/kylemlakar/

Are you tired of the feast or famine cycle that plagues so many self-employed consultants? Marc Hyde, a digital marketing consultant and web designer, cracked the code on building consistent monthly recurring revenue that freed him from the revenue rollercoaster once and for all.What You'll Learn in This EpisodeHow to overcome pricing fears and charge what you're worth. Marc shares his transformation from undercharging to confidently pricing his services, and why clients actually see you as more of an expert when you charge appropriately.The monthly recurring revenue strategy that changed everything. Discover how Marc built a "snowball business" with hosting, maintenance, and ongoing services that now covers his entire salary and team costs – even if he never signs another new client.Gap selling techniques that feel natural, not pushy. Learn Marc's approach to helping prospects understand the gap between their current situation and where they want to be, making the sale feel like a natural conversation.Pipeline management for consistent lead flow. Get the inside scoop on how Marc diversified his lead sources beyond social media, focusing on local SEO, partnerships, and word-of-mouth referrals that actually convert.Why investing in coaching accelerated his growth. Marc breaks down his experience with multiple coaches and how they helped him 3x his business by changing his mindset and systems.Key Takeaways for Self-Employed Consultants[00:56] The Bathroom Renovation Pricing Breakthrough - Marc shares his bathroom renovation analogy that helped him understand why clients pay premium prices for professional expertise.[03:57] The Pricing-Perception Connection - The counterintuitive truth that higher prices actually increase client confidence in your abilities.[14:46] From Panic Attack to Predictable Income - How Marc's lowest moment became the catalyst for building predictable income that now covers his entire salary.[20:45] Pipeline Diversification Beyond Social Media - Marc's diversification strategy using partnerships, local SEO, and word-of-mouth referrals that actually convert.[33:33] Strategic Coaching Investments That Paid Off - The three coaches who helped Marc 3x his business and change his mindset around pricing and positioning.[40:31] Game-Changing Books and Resources - Key resources including "The Win Without Pitching Manifesto" and "Free Money" that shifted Marc's client engagement strategy.Resources MentionedThe Win Without Pitching Manifesto by Blair EnnsFree Money by Austin ChurchConnect with Marc Hyde on LinkedIn: https://www.linkedin.com/in/tmarchyde/Visit Marc's special landing page created for Thriving Through listeners: marchyde.com/ajrThis page includes quick links, a personal video from Marc, free resources, examples of his recent work, and information on how to work with him.

In this episode, host AJ Riedel talks to Tricia Keightley, founder of WebWorks and CEO of Portrayals XR. Tricia has successfully scaled her web design agency over 14 years while simultaneously launching an innovative AI-powered healing platform that's projected to become a multi-million dollar company.Why You Should Listen to This EpisodeIf you're a self-employed consultant struggling with inconsistent income, feast-or-famine cycles, or feeling stuck despite your expertise, this episode reveals how personal development work directly impacts your business success. Tricia shares her journey from survival mode entrepreneur to visionary business leader, showing exactly how addressing underlying limiting beliefs and mindset blocks can unlock new revenue streams and business opportunities you never thought possible.What You'll Learn in This Episode• The Hidden Connection Between Personal and Professional Growth - How unresolved personal issues create glass ceilings in your consulting business and why professional development alone isn't enough• Breaking the Survival Mode Cycle - Practical strategies for moving beyond feast-or-famine income patterns and building predictable revenue systems that support long-term growth• The Power of Clear Business Vision - Why most consultants fail to scale beyond solopreneur status and how to develop a compelling vision that attracts the right opportunities and team members• Data-Driven Business Growth - Simple tracking methods that reveal what's actually working in your business versus what's wasting your time and resources• Scaling Without Losing Your Soul - How to transition from doing everything yourself to building systems and teams while staying true to your core mission and values• The Entrepreneurial Pivot Strategy - Real-world insights on how to leverage existing business skills and client relationships to launch completely new venturesListen to These Key Moments• [01:47] From Web Designer to Business Consultant - How expertise naturally evolves into consulting relationships and why this transition is crucial for income growth• [03:17] The Rock Bottom Moment - Tricia's personal crisis that revealed how avoiding inner work was sabotaging both her relationships and business potential• [04:36] The Leadership Challenge - Why technical skills don't automatically translate to business leadership and the costly mistakes that come from trying to scale without proper vision• [06:38] The Tracking Revelation - How a simple whiteboard system transformed Tricia's business by revealing exactly which activities generated real results• [07:29] The Multi-Million Dollar Vision - Tricia's bold projection for Portrayals XR and why thinking bigger actually makes success more achievable• [09:29] The Divine Download - How a 3am inspiration led to a revolutionary business idea combining AI, virtual reality, and healing work• [16:49] Breaking the Habit of Being Yourself - The one book that changed everything and how subconscious reprogramming creates lasting business transformation• [18:03] The Vision Question - The most important advice for new consultants: defining where you want your business to go before you start making decisions• [20:05] The Purpose Formula - How to identify your unique value proposition by examining what you've overcome, your natural passions, and developed skillsConnect with Tricia Keightley on LinkedIn: https://www.linkedin.com/in/tricia-keightley/

Strategic networking transforms random relationship building into a systematic marketing engine that generates consistent client opportunities for self-employed consultants.In this episode, host AJ Riedel talks to Julie Kirsch, marketing strategist and founder of The Friendship Strategist. Julie combines her corporate marketing expertise with networking mastery to help professionals build strategic relationships that fuel business growth.Why You Should Listen to This EpisodeAs a self-employed consultant, you know that feast-or-famine cycles are often caused by empty pipelines and inconsistent lead generation. Julie reveals how strategic networking can become your most reliable marketing channel, creating a steady flow of referrals and opportunities. She shares practical frameworks for turning networking events and relationship building into measurable business results, helping you break free from reactive prospecting and build a proactive system for consistent client acquisition.What You'll Learn in This Episode• Strategic vs. Random Networking - How to evaluate events and organizations based on business alignment rather than convenience, ensuring your networking energy generates maximum ROI• Building Your Network Systematically - Specific tactics for identifying decision makers and connectors in your target market, plus scripts for confident introductions and meaningful conversations• Converting Relationships into Revenue - Julie's proven follow-up system for nurturing networking contacts into referral partners and potential clients without being pushy or salesy• Networking ROI Tracking - Practical approaches for measuring networking effectiveness and managing time investment while maintaining authentic relationship building• Confidence Building for Introverts - Actionable strategies for introverted consultants to network effectively by leveraging natural listening skills and preparation techniques• Balancing Multiple Priorities - How to develop a side consulting practice while managing full-time work and family obligations without burning outListen to These Key Moments[04:49] Strategic vs Random Networking - Learn why evaluating events based on business goals and target audience dramatically improves networking results compared to attending convenient local events[08:27] Finding the Right People at Events - Discover Julie's intuitive approach for identifying and approaching decision makers and high-value connectors at networking events[10:11] Creating an Omnichannel Networking Strategy - How to combine in-person events, social media, and content creation to maximize your networking reach and stay top-of-mind[12:54] Tracking Networking ROI - Practical methods for measuring networking effectiveness, including the "always-on networking" approach that generates unexpected opportunities[18:48] Networking for Introverts - Confidence-building strategies specifically designed for introverted consultants, including preparation techniques and conversation frameworks[23:27] Balancing Business Development with Life - How to manage side business growth alongside full-time work and family responsibilities while avoiding burnout[32:41] Building Confidence as a Consultant - Essential mindset shifts for overcoming imposter syndrome and recognizing the value you bring to potential clientsConnect with Julie Kirsch on LinkedIn: https://www.linkedin.com/in/julie-cantola-kirsch/Website: thefriendshipstrategist.comInstagram: @thefriendshipstrategist

Discover how a mental fitness program can transform your consulting practice from reactive chaos to calm, strategic leadership that attracts better clients and higher fees.In this episode, host AJ Riedel talks to Todd Bertsch, Owner of Birch Consulting Group and Evolve Marketing. Todd transformed his leadership style and business approach after discovering positive intelligence during COVID, building what he calls an "internal pause button" that changed how he responds to business challenges, client rejections, and unexpected setbacks.Why You Should Listen to This EpisodeIf you're tired of letting client rejections derail your entire week or struggling with the emotional rollercoaster of feast-or-famine cycles, this episode reveals how mental fitness can become your secret weapon for building a more resilient consulting practice. Todd shares specific techniques you can use immediately when facing revenue dips, lost proposals, or unexpected business challenges - plus practical advice on building a professional online presence that attracts premium clients.What You'll Learn in This Episode• The Internal Pause Button Technique - How to create space between challenging situations and your responses to avoid knee-jerk reactions that damage relationships and derail your focus• The SAGE Perspective Framework - A systematic approach to finding gifts and opportunities in every business setback, from client rejections to revenue dips• Professional Speaking Business Model - Why speaking can be a powerful lead generation tool for consultants, plus realistic expectations about the professional speaking industry hustle• Mental Fitness for Revenue Challenges - Specific techniques to shift from panic mode to productive action when facing income volatility or major client losses• Website Investment Strategy - Why most consultants underinvest in their online presence and the minimum standards needed to appear credible to premium clients• Continuous Learning Mindset - How to avoid the "ping-pong effect" between growth and fixed mindsets that can sabotage long-term successListen to These Key Moments[04:17] COVID Reflection and Pivot - How unexpected office challenges led to deep reflection about life direction and business fulfillment[12:45] Positive Intelligence Discovery - The LinkedIn outreach that introduced Todd to a mental fitness program that transformed his leadership approach[15:16] Internal Pause Button Development - How mental fitness training created space for strategic responses instead of reactive behavior patterns[18:17] SAGE Perspective in Action - Real examples of finding gifts in client rejections and business setbacks using positive intelligence principles[21:42] Family Crisis Mental Fitness Test - How an elbow injury during family time became an opportunity for deeper connection through mindset shifts[24:04] Tactical Mental Fitness Techniques - Specific pause-and-reset strategies consultants can use when facing revenue challenges or business stress[27:36] Website Investment Philosophy - Why professional photography and design are essential investments for consultant credibility and client attraction[31:21] Resource Recommendations - Books and podcasts that transformed Todd's speaking business approach and strategic focus[32:47] Lifelong Learning Philosophy - The importance of continuous growth and avoiding complacency after initial business successConnect with Todd on LinkedIn: https://www.linkedin.com/in/toddmbertsch/Websites:evolvemarketingteam.com/ (Company)toddbertsch.com/ (Personal)

How do you build a sustainable consulting business when your entire philosophy is to work yourself out of a job?In this episode, host AJ Riedel talks to Laura Rudolph, founder of Square One Consulting. What distinguishes Laura is her counterintuitive approach to client relationships: instead of creating long-term dependency like most consultants, she deliberately builds up her clients' capabilities and steps out, yet still maintains a thriving referral-based practice.Why You Should Listen to This Episode: Laura's journey from accidental part-time consultant to full-time business owner offers invaluable lessons for early-stage consultants. Her honest discussion of scope creep struggles, marketing challenges, and the systems she built to overcome them provides a realistic roadmap for building a sustainable practice without burning out.What You'll Learn in This Episode: You'll discover how to prevent scope creep by setting clear boundaries from day one and having difficult conversations with clients about project limits. Laura shares her systematic approach to building referrals directly into client contracts, turning what most consultants leave to chance into a repeatable business development process. You'll learn why marketing yourself as a consultant is fundamentally different from marketing an institution, and practical strategies for showcasing your value when you can't share proprietary client work. The episode covers essential tools and systems that can transform your project management and client relationship tracking. Laura explains how to find and vet collaboration partners for larger projects, turning isolation into opportunity. You'll understand how to price your services appropriately and avoid the common trap of undervaluing your time when transitioning from salary to hourly work. Finally, you'll learn why focusing on one marketing channel and doing it exceptionally well beats spreading yourself thin across multiple platforms.Listen to These Key Moments:[03:49] The Scope Creep Struggle - Laura reveals how her higher education background of "wearing 5-6 hats" nearly derailed her consulting business and the mindset shift that saved her income.[18:45] The Marketing Paradox - Why marketing yourself as a consultant feels impossible when your best work is confidential, and Laura's creative solutions for showcasing value without revealing proprietary information.[25:00] The Referral System That Works - How Laura built referrals directly into her contracts, including specific language about surveys, testimonials, and introductions that clients must provide.[28:20] Collaboration Over Competition - Laura's approach to partnering with other consultants on large RFPs, including how she found partners through professional associations and manages cross-timezone projects.[35:44] The Tool Stack That Changed Everything - Why Asana and Zoho CRM became game-changers for Laura's productivity and client management, plus practical tips for implementation.[40:47] The One-Channel Marketing Strategy - Laura's argument for focusing exclusively on LinkedIn content marketing and why "doing few things very well" beats spreading yourself thin across platforms.Connect with Laura Rudolph on LinkedIn: https://www.linkedin.com/in/laurakrudolph/