Tipsy Business

PODCAST · business

Tipsy Business

Each week, I'm serving up your next steps for your best-feeling business, backed by 10 years in the game, over a million in sales, and helping others hit multi–six-figure years without burnout.

  1. 190

    [Riff w/ Music] Multi-Passionate Ears ONLY

    If you've ever been told to niche down, pick one thing, or stop having so many ideas… this riff is for you. Put your headphones in, turn it up, and come home to yourself. You were never too much. You were always the perfect amount. If you like the way this makes you feel, come back to it often. And then apply to join the Art of Ease Mastermind, where you'll be right at home with a bunch of multi-passionate creative souls who will love having you in this space.  https://www.twocanco.com/aoe-mastermind 

  2. 189

    Big Dreams and Babies Get to Be Held Simultaneously

    March was hard. Like, really hard. No support, a toddler in the thick of potty training, first trimester exhaustion, and two people's jobs to do — alone.   And yet, my business never once caused me stress.   In this episode I'm pulling back the curtain on the hardest month I've had in years — what fell apart, what held, and the mindset shift that changed everything going into April.   We're talking about: • Why comparing your life to other moms' is doing you serious harm • What it actually looks like when your business is built for real life • Why I paused the mastermind launch mid-pitch (and what finally brought me back) • The one thing March made undeniably clear: I needed more support   If you're in the thick of it right now — clinging to your big dreams while just trying to get through the day — this one's for you.   Things can change so fast. I promise.   🔗 Apply for the Art of Ease Mastermind or DM me on Instagram — let's find the best place to support you. https://www.twocanco.com/aoe-mastermind 

  3. 188

    How I use (and don't use) Ai

    I'm getting honest about my relationship with AI — how I actually use it, where I draw hard lines, and why this conversation matters so much to me as a coach to artists. I cover why I switched from ChatGPT to Claude, what finally pushed me to make the move, and why I think it's the superior product ethically and functionally. I also come clean about Grammarly — spoiler, I didn't even know it was AI until I looked it up writing this episode. We get into the big stuff too: Disney firing 1,000 artists after using their work to train AI, the ethics of scaling a business entirely on AI agents, and why I'm unwilling to make "fuck you money" without paying people. Plus a note for artists on why your value has actually increased in the age of AI slop. And yes, there's a story about mud pies. You'll see why it fits. https://www.twocanco.com/aoe-mastermind  https://www.twocanco.com/power-play 

  4. 187

    [Active Meditation] Shifting to Abundance

    This is the perfect audio to listen to on a walk, in the car, or when you need a quick energy shift. You can close your eyes, but you don't have to! Do what feels natural.   Apply to work together: https://forms.gle/QgmnHUnSDo9wsLdv6

  5. 186

    [5MF] This is not a test

    The Universe is not testing you :)  https://www.twocanco.com/power-play 

  6. 185

    Treat Your Business Like a Garden

    What if the secret to a better business was less grinding and more tending? I spent the weekend planting 15,000+ seeds and couldn't stop thinking about business. In this episode I walk you through the garden metaphors that changed how you show up. From trusting the sprout you can't see yet, to why not marketing is the same as not watering, to why pulling the weeds you've been avoiding would change everything. In this episode: Little sprouts & why we dig everything up when it's not working yet Watering = marketing (and how to make it feel easier) Pulling weeds — the 37% yield loss stat that hits different Thinning + pinching: slow down to speed up Seasons: you can't harvest all year Work with Carley: https://forms.gle/fXi3buF4fkCK7AxCA  Enjoy the Ride course: https://www.twocanco.com/ride Follow on Instagram: https://www.instagram.com/carleyzuercher/ 

  7. 184

    Case Study: When Your Biggest Lead Source Is Your Biggest Problem

    What do you do when your biggest lead source is also your biggest headache? In this episode, I'm pulling back the curtain on a real client story — a stationer dealing with a toxic planner who was overstepping, micromanaging, and making her life miserable. We looked at the facts (spoiler: the feelings weren't the facts), set some firm boundaries, and completely changed how she ran her business — all in the first week. What we covered: Why feelings aren't facts — especially when it comes to where your leads come from How she stood up for herself mid-project, in front of a shared client Creating a separate lead gen form for planners vs. couples Only offering options you actually like (you're still the boss!) Using a difficult situation as a catalyst, not an excuse Build: 2 months of 1:1 coaching + curriculum, $2,999, Apply here: https://forms.gle/cw4zGCFfBajXHZdLA  Art of Ease Mastermind, where the goal is adding 100k to your business in the next 12 months: https://www.twocanco.com/aoe-mastermind 

  8. 183

    Only 14 posts in 2025 and she still added 100k+ to her business

    My client only posted 14 times in 2025 and still added 100k+ in revenue in her new business. Why? Because more does not equal more.  https://www.twocanco.com/aoe-mastermind 

  9. 182

    Exactly why content feels hard & how to change your relationship with Instagram

    Stationers: if you're posting on Instagram, getting crickets, and assuming the algorithm hates you… we need to talk. In this episode, I'm breaking down why your posts might be getting likes but not sales, why your sales posts often look like they're "flopping," and what actually makes people hire you from Instagram.   We're talking about the difference between vanity metrics and money in the bank, how to stop creating posts that try to do everything at once, and the messaging shifts that actually lead to inquiries and bookings.   And if Instagram isn't your favorite place to spend time? We'll talk about that too.   Hands-on support like this every day to unfuck your mind when it comes to insta and get you better results with less effort?? THAT'S WHAT WE DO AROUND HERE!!!  >> apply for the Art of Ease Mastermind! I can't wait to read your app. https://www.twocanco.com/aoe-mastermind

  10. 181

    Goodbye Distractions (one woman's distraction is another woman's $100k)

    Two people. The same choices. VERY different results.   Two stories about how one woman's distraction is another woman's $50k-$100k masterpiece.  💖 Apply to join the Art of Ease Mastermind: https://www.twocanco.com/aoe-mastermind

  11. 180

    Million-Dollar Wedding Planners ≠ Dream Planners

    If you're constantly waiting for that "dream planner" to finally bring you the big-budget wedding that changes everything… we need to talk.   💖 Apply to join the Art of Ease Mastermind: https://www.twocanco.com/aoe-mastermind    

  12. 179

    The closet hack to go from $100k to $200k

    💖 Apply to join the Art of Ease Mastermind: https://www.twocanco.com/aoe-mastermind Save the reel on insta: https://www.instagram.com/reel/DSC6opZDZAT/?igsh=MTlxNDE2OXllZHZmbQ==    

  13. 178

    You're treating rest like a reward (& it's killing your biz)

    You say you want work–life balance — but you're treating rest like something you have to earn.   In this episode, I walk you through two women with the same deadline and two very different outcomes — and why the rested one ends up more creative, more profitable, and way less burnt out.   If you've been telling yourself you'll rest after this next project… this episode is your wake-up call.   💖 Apply to join the Art of Ease Mastermind: https://www.twocanco.com/aoe-mastermind

  14. 177

    Her reel got 16x the reach, and it was FUN and EASY

    Her reel got 16x the reach, and it was FUN and EASY Oh, and the most likes ever. Read the post: https://www.instagram.com/p/DRNytlljftN/?img_index=4&igsh=MTJkeDFjZjI5Nm4wZg== What if content didn't feel heavy, strategic, or exhausting? In this episode, I'm breaking down a real behind-the-scenes case study from a PowerPlay VIP day — where one simple, unpolished post led to 16× more reach and the most likes this client has ever seen. No content calendar, trending audio obsession, or overthinking. We're talking about: Why overcomplicating content kills momentum The real reason "fun" content works How perfectionism and imposter syndrome keep you stuck A simple challenge to help you post again without spiraling If content has been feeling like a chore instead of a creative outlet, this episode is your permission slip to do it differently. 🎯 Homework: Set a timer. Make one simple post. Don't overthink it. Just start. 💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6 ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play

  15. 176

    When it's not working

    💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6 ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play

  16. 175

    The Self-Fulfilling Prophecy (New Month Pep Talk)

    💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6 ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play    

  17. 174

    Taking a slightly different Path

    Things can feel completely different a few feet away.   Things can feel completely different with the TINIEST little tweaks.   💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6 ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play

  18. 173

    Fun IS the Strategy

    What if the easiest way to grow your business… was actually having fun?   Fun IS a legitimate business strategy, especially for creatives, artists, and multi-passionate entrepreneurs. We're talking neuroscience, confidence, momentum, and why forcing yourself into "guaranteed strategies" often kills your creativity (and your results).   If your business feels heavy, boring, or harder than it needs to be — this episode is your permission slip to play again.   Save this on Instagram:https://www.instagram.com/p/DRiDTVVAZ6N/?igsh=bTk1cHl1aTlhanQy 💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6 ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play

  19. 172
  20. 171

    [5MF] Stuck to Unstuck starts with...

    This is from Power Play. I share things like this weekly, you should join us ;)   ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play   💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6

  21. 170

    2026 Wedding Industry Predictions (Spoiler: Ghosting continues & communication will be key)

    This is a masterclass in who will WIN in 2026. Here's what were covering: Why ghosting isn't going away, how to reframe it in your business, and how to avoid it. How Gen Z couples and clients are changing the game with better boundaries and faster decision-making. Direct communication: from your website copy to proposals and forms, clarity sells. Every. Time. Experience-driven weddings and storytelling from start to finish aren't going anywhere. This episode is packed with insights, coaching tips, and real-life examples from my own experience helping clients navigate these trends. all to help you show up more confidently, directly, and profitably in 2026.   💌 VIP Offer: Listen, then DM me "VIP" on Instagram for a one-day deep dive into your business. We'll make your communication and booking process easier, faster, and more profitable.   https://www.instagram.com/carleyzuercher/   💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6

  22. 169

    [5MF] When someone doesn't buy (riff w/ music)

    Everything is always working out for us. Next time you doubt this, come back here. Because the right people come at the right time, and thank GOD that the wrong people say NO.   This is from From Craft to Riches, get that here: https://www.twocanco.com/fctr   🎮 THE GAME OF SALES $99: https://www.twocanco.com/game   ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play   🎉 JOIN THE LAUNCH PARTY: https://t.me/+P_Sv-vLVIIUwNTRh   💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6

  23. 168

    2025 Recap: Revenue, Ads, and Buying Our Forever Home

    This was a BIG year in so many ways. In this episode, I break down 2025 month by month, covering revenue, ads, and orders, plus a peek at what life looked like while hitting $70k+ in my product-based business.   If you've ever wondered what running a business while living life really looks like, this one's for you!   🎢 ENJOY THE RIDE: https://www.twocanco.com/ride 🎮 THE GAME OF SALES $99: https://www.twocanco.com/game ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play 🎉 JOIN THE LAUNCH PARTY: https://t.me/+P_Sv-vLVIIUwNTRh 💖 Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6

  24. 167

    How I made $22k in a week (black friday 2025)

    I made $22k over Black Friday, and it wasn't because of some flashy discount or crazy hustle. Most people are doing sales all wrong, skipping the steps that actually make launching feel fun and easy.   In this episode, I'm spilling: How I planned two separate launches (coaching + product) without losing my mind The simple strategy that got people saying "yes," sometimes even a day after the sale ended Why treating launches like a game changes everything (and makes sales actually feel good) No fluff. Just real strategies, real numbers, and behind-the-scenes stories that will make you rethink your next launch.   🎮 THE GAME OF SALES $99: https://www.twocanco.com/game ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play   🎉 JOIN THE LAUNCH PARTY: https://t.me/+P_Sv-vLVIIUwNTRh

  25. 166

    4 games to grow your business

    Ready to start 2026 ahead of the game? In this episode, I'm giving you a sneak peek at the January Side Quests inside Power Play — mini-games, challenges, and playful exercises designed to move your business forward while keeping it fun.   Get in the game, this month only, by clicking below. You'll be able to access all the side quests that we are playing inside Power Play, no strings attached!   JOIN THE JANUARY SIDE QUESTS: https://sustaining-cricket-786.notion.site/Welcome-to-Your-January-Power-Play-Side-Quests-2d5a29a71ecd8064be23d0c0fb0e4f97 And if you're not already in, JOIN THE PARTY! I'm giving away a ton of goodies this week, just for listening, sharing, and playing along.   🎉 JOIN THE LAUNCH PARTY: https://t.me/+P_Sv-vLVIIUwNTRh ♟️ GET IN THE GAME THAT GROWS YOUR BUSINESS (POWER PLAY): https://www.twocanco.com/power-play

  26. 165

    BTS of my client's added revenue stream: $100k+ revenue in the first year with Cara Jo Knapp

    She's back on the podcast and this time, breaking down behind the scenes of her first year inside Stationer to Stationer.   Apply to work with me: https://forms.gle/xsFnrWx8oskZQ4rs6 Join the Tipsy Business Launch Party: https://t.me/+P_Sv-vLVIIUwNTRh See BTS of the launch on instagram: https://www.instagram.com/p/DFfjClGuCJS   Join Stationer to Stationer: https://www.stationertostationer.com   Connect with Cara Jo: Follow Stationer to Stationer on Instagram: https://www.instagram.com/stationertostationer/ Follow Cara Jo on Instagram: https://www.instagram.com/knappdesignco/ Watch Cara Jo BTS on Youtube: https://youtu.be/0rWFTHRInvc?si=8zZtVuLApV_ytipm

  27. 164

    I lied (but we're BACK baby!!!!)

    We're baaaaccccckkkkk!!!! I need to clear something up first: I said I was going to change the podcast's name… and then I didn't. In this relaunch episode, I'm sharing the real behind-the-scenes of why I set down the podcast, what is and isn't changing, & and the lessons I had to relearn about intuition, timing, and letting things evolve without forcing them. This episode is a reminder that: You're not a liar for changing your mind Your intuition is never wrong (even when logic says otherwise) You don't need a "problem" to evolve or grow Giving something new life doesn't mean starting over When the timing is right, things move faster — and with way more ease If you're a business owner who's tired of forcing, questioning a pivot, or craving more ease, fun, and alignment in 2026...you're in the right place. 🎉 The podcast relaunch party is officially happening! I'm giving away mentorship, credits, and fun surprises inside the private Telegram group. Here's the link: https://t.me/+P_Sv-vLVIIUwNTRh ✨ New episodes are back, including 5-Minute Fridays for bite-size reminders you can actually use. Welcome back to the Tipsy Business Podcast. Let's make business easier, more fun, and way more aligned.

  28. 163

    Throwing elaborate parties & working less than 10 hours

    Fun fact: Throwing elaborate parties is my love language. & so is working Toolkit: www.twocanco.com/toolkit  Energize your Etsy: www.twocanco.com/etsy  Bashify (balloons): https://bashify.co  Auto Replay Message: "Thanks for reaching out to our shop! We'll get back to you as soon as possible. FAQ TO HELP IN THE MEANTIME: Q: Can I rush my order? A: Absolutely; You can use this link to purchase the expedited option, which includes rush processing time + USPS Priority shipping www.etsy.com/listing/1435656051/ Q: When will my order ship? A: We always try and get orders out before the shipping deadline! However, the current turnaround times are reflected at checkout. Q: Does this come in another size? A: Some designs can! Be sure to let us know your invitation's size and which design you're interested in. Q: Do you offer custom vellum designs or invitations? A: At this time, no."

  29. 162

    Using Etsy to Price your Products

    Looking at Etsy to price your products might be costing you THOUSANDS of dollars. I know you don't want that. Let's talk about what NOT to do when it comes to pricing your products on Etsy.  links to From Crafts to Riches episode on pricing: Apple: https://podcasts.apple.com/us/podcast/tipsy-business/id1489099611?i=1000589821587  Spotify: https://open.spotify.com/episode/2nYYA52EZemWyKKZi82CV8?si=bbc910d05be34774  Join Energize Your Etsy: www.twocanco.com/etsy 

  30. 161

    [5MF] $20k+ selling trash on Etsy

    A look at how I've made almost $25k selling paper that we would have otherwise thrown away. Because when you know how to work with Etsy, you can sell anything. Even trash. ;) This month when you join the Energize Your Etsy Course, you'll get the Etsy Minimind. Happening at the end of April! You and a small group of sellers, all who want the same thing as you: more sales. More reviews. MORE from their business without working around the clock. And me there to support you in making it all happen. Not only will you get my eyes and brain on your listings, but you'll also get the added value of others' questions that you might never have considered without this experience. Expert feedback? Accountability? New Internet friends? A business you can't shut up about instead of one you hide? Priceless. And right now, it's literally free. Payment plans are going away on 4/25, and I have TEMPORARILY reinstated the $99 for the 9-month plan! Get it while you can! https://www.twocanco.com/etsy  Not quite ready for EYE? I get it. Grab the toolkit for $19 instead!  https://www.twocanco.com/toolkit

  31. 160

    Clearing up Energy Leaks (Changes to Energize Your Etsy)

    I'm announcing a major change to Energize Your Etsy, my signature Etsy course. But more than that, I'm pulling back the curtain on why I made this decision, what it means for me and you, and showing you how energy leaks like this actually impact the bottom line of your business. Get Energize Your Etsy: www.twocanco.com/etsy Apply for Build: www.twocanco.com/build or dm me on Instagram https://www.instagram.com/carleyzuercher

  32. 159

    Listen in on a Coaching Call: Launching Made Easier

    Pull up a chair, and let's get cozy talking about SALES and LAUNCHING. We're debunking some beliefs that are keeping you from getting sales and making things feel unnecessarily hard. Get an inside look at how we prepared for one of her most successful to date.  Energize Your Etsy: https://www.twocanco.com/etsy  Connect with Megan: https://www.instagram.com/heymeganreed  Start your Free Trial of her membership: https://heymeganreed.com/society  Her Best Selling book, Main Character Energy, https://amzn.to/48ow0Wm 

  33. 158

    [5MF] 4 Simple Steps to more Black Friday Sales on Etsy

    OK this is a little more than 5 minutes ;) If you want your phone to be blowing up with Etsy "cha-chings" on black Friday while you online shop and sip your PSL, here are the four things I'd do (and it'll take less than 2 hours) Because having a big sales weekend does NOT require you to work. Having a big sales weekend requires your listing to be found by strangers + easy to buy. Introducing the Etsy toolkit! You'll get... Copy-and-paste Etsy message templates to make responding at the press of a button. Etsy mini-course: to help you start selling to more strangers by Black Friday Etsy Description template: so you never have to guess at what should be in your description again! Etsy Photo Checklist: So that your customers see everything they need to see to help them buy instead of messaging you Do you have a couple of hours to dedicate to the biggest sales weekend of the year? NOW is the time to start preparing if you want to sit back and enjoy your weekend with your family while watching the order notifications roll in. https://www.twocanco.com/toolkit   Energize Your Etsy You're currently getting sales on Etsy but you're wanting to 2x (at least) what you're making. OR you're brand new to Etsy, and you don't want to fuck around with the trial and error and guessing; you want this to work sooner than later. You want to go from thinking "what am i missing? what am i doing wrong?" to knowing what to change and how to change it. Energize Your Etsy is for YOU. Start showing up in searches and selling to strangers before the biggest sales season of the year. When you join before Oct. 31st, 2024, you'll get my Etsy Prodcut Launch Mini Course to help you make the most of new products + plan your launches so you never give up half way through again! https://www.twocanco.com/etsy 

  34. 157

    Vacation Mode: Activated (Using Etsy Vacation Mode)

    One of my #1 Questions: Will going on Vacation mode tank my Etsy Shop? A valid question, and one that people online have STRONG opinions about. But I did these two things to help minimize the negative effects and encourage sales. I'malso sharing my maternity leave OOO message and breaking down WHY I said what I said.  Get more message templates inside the Etsy Toolkit for $19: https://www.twocanco.com/toolkit  Let me guess, you want your listings to land in front of people with their wallets out so that you don't have to sell to your friends and family? You KNOW you have good products; they just need to get in front of the right people. I made Energize your Etsy for YOU. In October you get my Product Launch Mini Course for FREE ($99 Value). Get it all now for as little as $149 today: https://www.twocanco.com/etsy    Maternity Leave OOO message: "Thanks for reaching out to our shop! If you're receiving this message, I'm out on maternity leave, and I will respond as soon as I can. FAQ TO HELP: Q: When will my order ship? A: If you placed an order before our shop temporarily closed, your order will ship out on time. :) Q: When will you open again?  A: Since this is my first kid, we're playing this by ear. I hope we will only be gone for 2-3 weeks, so check back soon!Thanks for your patience! Q: How will I know when you're open again? There should be an option in our shop for you to select "notify me when CZ Invitations returns," and Etsy should email you when we come back! Follow our shop.  Respond to this message and let us know you want to be notified, and I will send you a message when we're back! Q: Can I rush my order when you're back? A: Absolutely; when we are back, you can use this link to purchase the expedited option, which includes rush processing time + USPS Priority shipping https://www.etsy.com/listing/1435656051/  If you see that our shop is closed, we're only taking a short break and will be right back!"

  35. 156

    Go From Idea to Sale (Fast)

    You have SO many good ideas. Ideas? Actually, maybe you have too many. It's a good problem, but it feels like a problem sometimes, right? Today, we're going to add some simple checklists and templates to your life so you can go from idea to sale faster and with a lot less overwhelm. This episode is also a blog post and video training! Copy and paste these templates, watch the video, or read this episode here! www.twocanco.com/blog/go-from-idea-to-sale-fast  If you're sold on the idea of having more templates and checklists (hello, my type-A besties!!!), I'm giving you my best ones for just $19 inside the Etsy Toolkit. You'll get The Etsy Description Template, so you never have to guess what should be in your description again! Copy-and-Paste Message Templates for one-click responses and better outcomes And the Etsy Photo Checklist so that your customers see everything they need to see to help them buy instead of messaging you! Grab this for just $19 here: www.twocanco.com/toolkit  If you're ready to blow up your Etsy, Energize Your Etsy has a limited-time bonus when you join in October! Get the Etsy Product Launch Mini-Course, a $99 Value, for free when you join now!  You'll also get exclusive access to 1:1 coaching at 75% off, but there are only 6 spots available! Click here to learn more: www.twocanco.com/etsy 

  36. 155

    Respond to a 1-Star Etsy Review with me

    Getting a bad review SUCKS. Learn from my bad experience: How I handled a $300 order that Etsy refunded on my behalf and then received a one-star review. I'm sharing how I responded to this 1-star review and how I would have answered it when I was just getting started. Learn how to receive feedback to create better experiences for yourself and future customers.  [FREE] Ready to learn more, for FREE, right NOW?! Get the Etsy Power Pack! A 50+ page ebook to help you set up, serve, market, and scale your Etsy shop! Etsy Power Pack: https://www.twocanco.com/free The Etsy Toolkit: NEW! Get this toolkit, and all the templates that were mentioned in this episode: https://www.twocanco.com/toolkit Energize your Etsy: https://www.twocanco.com/etsy Follow me on instagram: www.instagram.com/carleyzuercher

  37. 154

    August Etsy + Minted Recap

    A look inside the lowest month of the year. YUP, that's right. Breaking down a less sexy month and sharing a peek behind the curtain of Etsy Ads, Pinterest Ads, and 100% increase in my conversion rate. There are a lot of good mindset suggestions for you in here; if you're someone who beats yourself up about not hitting goals, low months, etc, pay attention to how I talk about this low month! Etsy Toolkit, now $19! Here's what's inside: 💥 Copy-and-paste Etsy message templates to make responding at the press of a button. 💥 Etsy mini course to help you start selling to more strangers by Black Friday  💥 Etsy Description template so you never have to guess at what should be in your description again! 💥 Etsy Photo Checklist so that your customers see everything they need to see to help them buy instead of messaging you Get it here: https://www.twocanco.com/toolkit  Conversion Masterclass: this 90-minute masterclass will help you get more sales from your listings by mastering the basics and focusing on the right areas. You'll see me audit real shops and provide feedback for all kinds of differentproducts! Get this here: Or save $10 when you bundle it with the Toolkit! https://www.twocanco.com/conversion  BLOG, PART 1: How to Know What Needs Work in Your Etsy Shop (SEO vs. Conversion Rate) https://www.twocanco.com/blog/etsy-seo-vs-conversion-rate  BLOG, PART 2: Increasing your Conversion Rate on Etsy https://www.twocanco.com/blog/increase-your-conversion-rate-on-etsy  Upgrade your Etsy, ask questions, and get access to everything above immediately by joining Energize Your Etsy! www.twocano.com/etsy 

  38. 153

    Listen in on a Coaching Call: It's All Working

    Listen in on a coaching call with a mom who is working on being more present, profitable, and booked out. The mindset-heavy episode identifies those sneaky little sticky spots that turn reaching our goals into not feeling good enough and how to shift that perspective. We're also talking about boundaries, family, Instagram, and more. BUILD is the perfect next step if you're ready for coaching conversations like this! In the end, you'll hear a testimonial from a recent BUILD client, and I know you could feel that good and prepared for your business, too. Shoot me a message on Instagram if you want to chat about working together (without pressure, promise!), or learn more about BUILD here.  https://www.twocanco.com/build https://www.instagram.com/carleyzuercher/

  39. 152

    Listen in on a Coaching Call: Getting off the Rollercoaster

    Listen in on a coaching call with a stationer and Etsy seller who is preparing for her first maternity leave. We're talking through that all to the common feeling of business being a rollercoaster, marketing, and more. Here's the link I shared with her in this call that you'll hear us talk through: https://www.czinvitations.com/welcome-packet BUILD is the perfect next step if you're ready for coaching conversations like this! At the end, you'll hear a testimonial from a recent BUILD client, and I know you could feel that good and prepared for your business, too. Shoot me a message on Instagram if you want to chat about working together (without pressure, promise!), or learn more about BUILD here.  https://www.twocanco.com/build https://www.instagram.com/carleyzuercher/

  40. 151

    [5MF] May-July recap as a new mom

    This quick episode sums up my May to July in my business, where we brought in $20k+ while really struggling behind the scenes. We'll pick back up with normal monthly recaps for August! Follow me on Instagram: https://www.instagram.com/carleyzuercher/ 

  41. 150

    How much my business made the month I became a Mom [April Recap]

    This long overdue episode is a peek inside that first month of becoming a mom. Jack was born on April 3rd, and I somehow managed to make over $6,000 in those first few weeks. I'm taking you behind the scenes of what that looked like, from vacation mode to easing back in way before I thought I would, If you're an Etsy Seller, you START HERE for FREE: https://www.twocanco.com/free Ready for more reliable money from your Etsy shop? Get my step-by-step process that's been used by over 100 Etsy sellers inside Energize Your Etsy: https://www.twocanco.com/etsy

  42. 149

    Listen in on a Coaching Call: On the Edge of a Pivot

    Listen in on a coaching call with a multi-passionate mom of two (twins!!), who's about to take over her dad's company, too. She starts by feeling torn and like she has to choose one business or the other, and she ends by saying she feels like a weight has been lifted, she knows what's next, and she's confident in her decision. Tune in to hear what she decides and how we come to this pivotal decision.  BUILD is the perfect next step if you're ready for coaching conversations like this! Imagine feeling better in less than a week! You heard her energy shift on this call, and my most recent BUILD client said the first week felt life-changing. Shoot me a message on Instagram if you want to chat about working together (without pressure, promise!), or learn more about BUILD here.  https://www.twocanco.com/build  https://www.instagram.com/carleyzuercher/ 

  43. 148
  44. 147

    A crash course in email lists with freebies

    I'm taking you BTS of my freebie that has added over 5k people to my email list + helping you decide if you need an email list and the best way to use it.  Questions to help: What's the purpose of your email list of freebie? Why should someone care about joining? Ready to learn more, for FREE, right NOW?! Get the Etsy Power Pack! A 50+ page ebook to help you set up, serve, market, and scale your Etsy shop! www.twocanco.com/free  Stationers! I have a freebie just for you. Get access to the Stationery Valut here: www.twocanco.com/free 

  45. 146

    Simple mindset shifts that change EVERYTHING.

    If you only listen to one episode, let it be this one. As entrepreneurs, we often get stuck in a loop of creating problems that don't exist and only seeing the things that are going wrong. Today, we're shifting some of that focus to something that feels better.

  46. 145

    [5mf] Reframing Anxiety

    Anxiety is real. And this one little mental note helps me disconnect from it just a little.

  47. 144

    Maybe you should quit...

    If you grew up with the idea that quitting is bad, today I'm inviting you to look at this belief and PLAY instead.

  48. 143

    [5mf] The lie that marriage has to be hard

    Everything that's hard, can also be easy. It starts with choosing to see things differently. In this quick episode, I'm sharing how being married to my best friend is actually the easiest thing that I do. If this episode landed with you, you're the perfect fit for the Art of Ease! Get 25% off this course for a limited time at: www.twocanco.com/the-art-of-ease 

  49. 142

    BTS of my $13k month and $60k Q1 [March Recap]

    The March recap is in! Come behind the scenes to see where I am making my money and how my Pinterest just keeps growing! I'm also sharing a little about how ALL my businesses totaled over $60k in Q1 and some mindset shifts to help you reframe how you might be feeling. If you're a business owner who also wants life and business to FEEL BETTER, the Art of Ease is for you! This course is currently 25% off while I am on Maternity leave. Hop in today for as little as $193. www.twocanco.com/the-art-of-ease 

  50. 141

    [5mf] Creating ease in your business

    If things feel hard, it might simply be becuase the conditions for it to feel easy just aren't being met. Let's look at what really creates ease in our business.  Get 25% off this course for a limited time at: www.twocanco.com/the-art-of-ease

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ABOUT THIS SHOW

Each week, I'm serving up your next steps for your best-feeling business, backed by 10 years in the game, over a million in sales, and helping others hit multi–six-figure years without burnout.

HOSTED BY

Carley Zuercher

Produced by Twocan, LLC

CATEGORIES

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