Together Marketing Rescue

Welcome to Together Marketing Rescue. Today, we feature Tiffany Watson, PMHNP-BC, founder and CEO of Cultivating Mind LLC. Over the past four years, Tiffany has established her practice as a leading provider of evidence-based mental health care, making services more accessible through telehealth and in-person appointments. Her work encompasses a wide range of conditions, including anxiety, depression, ADHD, and trauma-related disorders across all age groups.Beyond clinical care, Tiffany is dedicated to educating fellow psychiatric nurse practitioners. She authored "A PMHNP’s Guide to Private Practice" and produces YouTube content focused on business growth and patient success. Participating in the Goldman Sachs 10,000 Small Businesses Program, Tiffany aims to scale Cultivating Mind to $1 million in annual revenue, addressing the challenges of today’s mental health landscape.In this episode, Tiffany discusses her journey, the complexities of marketing a specialized mental health practice, and the strategies she employs to reach more families in need. Hosts Molly, Amy and Bridget share practical marketing insights, including leveraging Google My Business, optimizing SEO, enhancing patient experiences, and building effective referral networks. Whether you’re a healthcare entrepreneur, a marketing professional, or seeking actionable business strategies, this conversation offers valuable guidance to support your growth.Chapters:00:00 - Introduction00:07 - "Empowering PMHNPs: Tiffany's Journey"04:14 - Expanding to In-Person Pediatric Care09:29 - Boosting Local Business Presence13:07 - Simplifying Accessibility for Assistance14:15 - Boost Credibility with FAQs18:25 - Campaign Strategies for Outreach21:00 - Digital Collaboration for Marketing Success25:29 - "Optimizing Online Presence for Professionals"29:22 - Optimizing Email Marketing for Growth32:11 - Building Credibility on LinkedIn34:22 - "Selective Social Media Use"39:44 - From Word-of-Mouth to SEO Success40:43 - "SEO Overtakes Social for Traffic"45:48 - Join Together: Women's Business Network47:33 - Empowering Women Through Networking50:09 - "Mini MBA for Business Growth"52:26 - OutroQuotes:"Build your network; the right support can accelerate your business."- Molly Ruland"Organize your foundation and invest in growth to amplify your impact."- Amy Vaughan"Embrace the praise; make it effortless for people to find and benefit from your services."- Bridget Murphy"Patients are out there. Make yourself visible and overcome every obstacle to help them thrive."- Tiffany WatsonKey Takeaways:Building a Practice with PurposeInnovative, Patient-First ApproachTackling Marketing Hurdles Head-OnTwo-Week Wait Times? Unheard Of!Community and Collaboration MatterMarketing That Meets People Where They AreScaling with Authenticity and HeartConnect with Tiffany WatsonWebsite:http://cultivatingmind.orgConnect with our HostsMolly Ruland: https://www.linkedin.com/in/heartcastmedia/Amy Vaughan: https://www.linkedin.com/in/amypvaughan/Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/Powered by: Heartcast Mediahttp://www.heartcastmedia.com/

Welcome back to Together Marketing Rescue, where women in marketing collaborate to tackle genuine business challenges with practical solutions. Today’s episode features Christina Davis, the founder of Davis Cookie Collection in Cincinnati. What began as a pastime during Christina’s graduate studies evolved into a thriving local bakery. Over nearly twelve years, she and her husband have expanded their presence through a busy storefront, a well-loved cookie truck, and products available at Kroger.With new competitors entering the market and the demands of managing multiple roles, Christina is looking for effective strategies to increase foot traffic, grow her wholesale business, and connect more deeply with her primary customers—all within a modest marketing budget. The hosts explore topics like the benefits of whole food ingredients, the significance of community involvement, and methods to reach busy moms and corporate clients, providing actionable advice for entrepreneurs.Whether you’re a small business owner, a marketer seeking fresh strategies, or interested in the story of a dedicated entrepreneur, this episode offers valuable insights to help you elevate your business. Join us for a focused discussion on overcoming marketing obstacles and driving growth.Chapters:00:00 - Introduction03:49 - "Davis Cookie Collection Success"05:09 - Cookie Business Adapts with Food Truck07:39 - "Cookie Dough Business Profit Insights"11:33 - Cautiously Expanding Grocery Retail Venture13:24 - Handling Unexpected Sales Surges18:15 - Promote Whole Foods, No Additives22:30 - "Optimize Landing Page for Target Audience"26:23 - SEO's Impact on Decision-Making28:19 - Streamlining Corporate Event Orders32:27 - "You Are Your Brand's Superpower"35:30 - Empowering Women To Connect & Thrive40:06 - Share Your Small Business Story41:37 - "Enhancing Cookie Sales via Social"44:45 - Social Media Strategy Focus49:56 - Supporting Women in Digital Marketing51:24 - Community Onboarding and Support Acknowledgments52:43 - OutroKey Takeaways:Lean Into Your Unique StoryDifferentiate with Quality & ValuesGet Laser-Focused on Your AudienceSimplify & Streamline the Customer JourneyBe the Face of Your BrandOptimize Digital Presence for DiscoveryCapitalize on What’s Working—And Trim the RestHarness the Power of Community & Word-of-MouthStay Curious, Stay Connected, Keep LearningQuotes:"Honesty and vulnerability build community. Sharing challenges unlocks solutions we can't achieve alone."- Molly Ruland"You are your brand’s greatest asset. Share your story authentically to create lasting connections and loyal fans."- Amy Vaughan"If it doesn't bring joy or profit, let it go. Focus your energy where passion and profits grow."- Bridget Murphy"Start with what you have, listen to your community, and embrace change. True connections and passion drive growth."- Christina DavisConnect with Christina DavisWebsite: http://www.daviscookiecollection.comConnect with our HostsMolly Ruland: https://www.linkedin.com/in/heartcastmedia/Amy Vaughan: https://www.linkedin.com/in/amypvaughan/Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/Powered by: Heartcast Mediahttp://www.heartcastmedia.com

Welcome to another insightful episode of Together Marketing Rescue. Today, we are joined by Shaquille Riston, MBA, the founder of Riston Financial Service Group LLC based in Cincinnati, Ohio. Since launching her firm in 2020, Shaquille has been dedicated to improving financial literacy and providing comprehensive accounting solutions for small to mid-sized businesses. Her mission, encapsulated by the motto "Start Small. Finish Big," focuses on empowering clients to achieve financial independence and generational wealth through tailored services in accounting, bookkeeping, finance, insurance, and debt solutions.Despite her firm’s success and steady growth, Shaquille is encountering significant marketing challenges that are hindering further expansion. She has difficulty tracking how clients discover her services and struggles to convert leads into actual appointments, which affects both growth and revenue. Additionally, refining her marketing messages to better engage potential clients has proven to be a persistent issue. These obstacles have prompted Shaquille to seek effective strategies to enhance her marketing efforts and ensure sustainable business growth.In this episode, Shaquille discusses her current hurdles and explores potential solutions with our panel of marketing experts, Bridget Murphy, Amy Vaughan, and Molly Ruland. She also shares her plans to launch "Profit Pathways," an 18-week financial literacy program designed to support small business owners. Join us as we explore actionable insights and strategies that can help transform marketing challenges into opportunities for success.Chapters:00:00 - Introduction00:06 - Shaquille Enhances Marketing Strategies04:55 - Unique, Relatable Accountant's Perspective08:51 - Evolving Clientele Expectations10:26 - Value-Based Client Relationships Shift15:10 - "Confidence in Knowing Your Numbers"19:00 - Newsletter Strategy and Audience Engagement22:38 - Building Businesses to Sell25:52 - Partnership Opportunities for Business Growth28:09 - Display Pricing to Avoid Awkwardness32:28 - Optimizing Website Visibility & Usability33:36 - "SEO & Newsletter Strategy Tips"39:49 - "Engaging Sponsorships through Selfies"42:51 - "Optimize and Repurpose Content"44:58 - "Effective SEO & Quality Content Strategy"49:45 - Progress Over Perfection53:30 - "Join Together Digital Community"55:38 - Business Growth Program Benefits56:26 - OutroKey Takeaways:Embrace Your Unique StrengthsClarity is ConversionBuild Trust Through StorytellingMaximize Your Marketing MaterialsPower Partnerships & ReferralsPricing Transparency MattersSegment and PersonalizeCelebrate Client SuccessesSeek Help for Your Pain PointsGrow Through CommunityQuotes:"Start small, but wear a big hat. Dream and plan like a giant, because today’s small steps are tomorrow’s leaps into greatness."- Shaquille Riston"Embrace your uniqueness; your journey is your superpower. When you step into your own story, there's no limit to the success you can create."- Molly Ruland"Collaboration isn't just about sharing space but amplifying strength. Lean into partnerships and watch your community and success thrive."- Bridget Murphy"Your passion and persistence are the foundation. Build on them with clarity, consistency, and confidence, and the success you seek will follow."- Amy VaughanConnect with Shaquille RistonWebsite: http://www.ristonfinancialservicegroup.comLinkedIn: linkedin.com/in/shaquille-riston-6a6a2550Connect with our HostsMolly Ruland: https://www.linkedin.com/in/heartcastmedia/Amy Vaughan: https://www.linkedin.com/in/amypvaughan/Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/Powered by: Heartcast Mediahttp://www.heartcastmedia.com

Imagine turning a single spark into a blazing success. Welcome to "Together Marketing Rescue." Today, we feature Mindy Bailey, founder and CEO of Spark Up, a Cincinnati-based company renowned for transforming client ideas into unforgettable events.Mindy embarked on her entrepreneurial journey in Chicago's dynamic experiential marketing scene before establishing Spark Up nine years ago. Her commitment to creating elevated experiences has consistently driven her business forward. However, defining her target market and developing a cohesive marketing strategy have presented significant challenges since 2022. Despite experimenting with personal touchpoints and enhancing her digital presence, Mindy seeks a more strategic approach to streamline her sales cycle and foster sustained growth.As a graduate of the Goldman Sachs 10,000 Small Businesses program, Mindy has honed her skills in operations, finances, and marketing. In this episode, hosts Molly Ruland, Bridget Murphy, and Amy Vaughn collaborate with Mindy to address her marketing challenges, offering practical solutions and strategic guidance.Discover how Mindy's journey and our expert insights can inspire your own business strategies, helping you overcome obstacles and achieve impactful growth.Chapters:00:00 - Introduction00:06 - Goldman Sachs Business Growth Program06:21 - Leadership & Wellness Initiatives07:32 - Company Culture or Event Execution?11:52 - Strategic Business Diversification Insights14:12 - Boost Online Presence with Visuals19:45 - "Clear Positioning for Corporate Events"22:36 - Strategic Communication and Collaboration25:21 - "Content Marketing Reduces Sales Effort"27:58 - Team-Building Through Unique Experiences32:10 - Digital Marketing and Partnership Strategy34:46 - Website Focus: Audience-Centric Messaging36:44 - Small Gestures Build Workplace Relationships40:36 - Hiring Help for Content Creation43:37 - "Transformative Event Planning Ideas"46:41 - Overcoming Overwhelm: Share Your Story52:27 - Collaborative Marketing and Support Discussion53:39 - "Supporting 10,000 Small Businesses"55:43 - OutroKey Takeaways:SparkUp's Approach to SuccessUnderstanding Your Target AudienceWebsite as a FoundationBuilding Through PartnershipsInnovative Marketing TacticsDigital Presence ExpansionContent StrategyScaling for ImpactQuotes:"Turn setbacks into creative opportunities. Ignite sparks and drive your team's success!"- Molly Ruland"We transform sparks into flames, blending creativity with flawless execution to craft memorable experiences."- Mindy Bailey"Make your brand unforgettable by sharing a compelling story that connects deeply."- Bridget Murphy"Embrace discomfort as a catalyst for growth. Your best strategy is just a conversation away."- Amy VaughanConnect with our Guest Mindy BaileyWebsite:http://www.getsparkup.comLinkedIn: https://www.linkedin.com/in/mindyabailey/Connect with our HostsMolly Ruland: https://www.linkedin.com/in/heartcastmedia/Amy Vaughan: https://www.linkedin.com/in/amypvaughan/Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/Powered by: Heartcast Mediahttp://www.heartcastmedia.com

In this episode of Together Marketing Rescue, hosts Amy Vaughan, Bridget Murphy, and Molly Ruland welcome Kristen Bailey, the inspiring force behind Sweets and Meats Barbecue. Known for their scratch-made barbecue and strong community involvement, Sweets and Meats faces challenges familiar to many in the hospitality industry—driving traffic to their new restaurant and boosting their catering and food truck services.Despite a substantial annual revenue and a dedicated team, Kristen shares her struggles with seasonal slowness and the need for a sustainable year-round business model. As a female entrepreneur with a remarkable journey from humble beginnings, Kristen seeks innovative marketing solutions from the Together Digital community.With a soon-to-air Google commercial and aspirations to grow their business, Kristen's story exemplifies resilience and ambition. Join us as we delve into marketing strategies and support for this local favorite, ensuring it thrives for years to come.Connect with Kristen Bailey:LinkedIn: Kristen Bailey - Sweets & Meats BBQ | LinkedInWebsite: Sweets & Meats BBQConnect with our HostsMolly Ruland : Molly Ruland - Heartcast Media | LinkedInAmy Vaughan: Amy Vaughan - Together Digital | LinkedInBridget Murphy: Bridget Murphy - Mamas Uncut | LinkedInEpisode Timestamps:00:00 - Introduction05:01 - Pivoting to Catering Success06:45 - Clarifying Our Business Identity12:33 - Catering Business Strategy Concerns14:50 - Struggling with Marketing Budget16:50 - Barbecue Branding and Catering Challenges22:04 - Incentivize Accountability in Slow Seasons25:45 - Barbecue Branding and Community Building27:17 - Guest Engagement & Promotions Strategy30:34 - "Year-Round Barbecue Guide"33:27 - Email Marketing Timing Strategy36:13 - Social Media's Impact on Hospitality39:29 - Versatile Event Catering Services44:54 - "Barbecue Strategy and Customer Engagement"48:34 - Super Bowl Ad Email Strategy49:32 - Maximize Opportunity with Automated Marketing54:14 - Targeted LinkedIn Outreach Tips57:00 - "Support Kristen's Super Bowl Project"59:11 - Join the Women's Business Community01:00:42 - OutroQuote of the Episode“In response to obstacles, we honed in on our thriving catering service and reshaped our space, forging a path of resilience” - Kristen Bailey"Entrepreneurs excel by shedding the old and embracing new paths, rather than lamenting over past missteps" - Molly Ruland"Social media mastery lies not just in posting, but in the strategic blend of creativity and community engagement" - Amy Vaughan“Every interaction is an opportunity to weave your story, connecting each part of your business into a cohesive narrative” - Bridget MurphyPowered by: Heartcast Media

On the premiere episode of Together Marketing Rescue, hosted by Molly Ruland, Amy Vaughan, and Bridget Murphy. This episode features Crystal Redner, entrepreneur behind Magnificent Morsels Catering in Cincinnati.Featured ClienteleCrystal Redner serves notable clients including the Cincinnati Reds, Ballet, and Contemporary Art Center.Key Marketing InsightsBrand Communication: Strategies to refine and enhance brand messaging.Digital Marketing: Leveraging online platforms for business growth.Customer Reviews: Importance of collecting and utilizing feedback.Target Audience: Ideal for business owners and marketing enthusiasts seeking valuable marketing strategies.Episode HighlightsExplore Crystal's approach to improving marketing tactics with actionable tips and insights for marketing revitalization. Gain perspectives that can help your business grow and adapt in a competitive market.Tune in for a comprehensive look at effective marketing strategies and professional guidance on enhancing your business presence.Connect with Crystal Redner:https://www.linkedin.com/in/crystalmarierender/Website: https://www.mmcaterz.com/Connect with our HostsMolly Ruland: https://www.linkedin.com/in/heartcastmedia/Amy Vaughan: https://www.linkedin.com/in/amypvaughan/Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/Episode Timestamps:00:00 - Introduction.07:56 - Striking a mindful equilibrium in growth15:21 - Nurturing our brand's natural growth path with minimal advertising.9:02 - Harmonize brand tactics for establishing trust and allegiance.26:21 - Streamlining content automation with expert guidance.29:40 - Balancing education with visibility40:59 - Showcasing inclusivity through targeted.48:39 - Fostering trust and offering insightful feedback.56:37 - Embedding a personal touch in a consistent brand strategy.58:48 - Linking digital community members with supportive enterprises.01:03:34 - Outro.Quote of the Episode"As business owners, we often feel the need to constantly learn. It's vital to track website visitors too and understand what resonates with them" - Molly Ruland"It's a common marketing misconception that an ideal customer profile is one customer. When you try to talk to everyone, you end up talking to no one." - Amy Vaughan"Having a strategy and engaging customers is crucial. The notion of 'small business doing big business' is impressive." - Bridget MurphyPowered by: Heartcast Mediahttp://www.heartcastmedia.com

Struggling with marketing challenges in your business? Join Together Marketing Rescue, a monthly podcast where small to mid-sized business owners like you present your issues to a women-led panel of marketing experts. Experience live, practical advice and direct introductions to suitable service providers focusing on women and minority-owned businesses.Empower your business with expert insights, connect with potential service providers, and engage with a community that supports social good. Tune in and transform your business challenges into opportunities with guidance from top marketing professionals.