Top Voices: The Global Insights Exchange

Top Voices podcasts have been focused on diversity from the outset. Paula McGrath and Bruno Herrmann have had the opportunity to talk to leaders in a variety of functions, roles, locations and industries so far. This new episode is no exception as they welcome Mirko Lorenz. Mirko is an Innovation Manager with Deutsche Welle, one of the major content creators and broadcasters in Europe. He is also the Co-founder and Chairman of Datawrapper and he combines two passions: journalism and technology. Deutsche Welle manages and delivers content in 7 core languages (Arabic, Mandarin, English, German, Spanish, Brazilian Portuguese, and Russian) in addition to news and information in 23 other languages. Therefore, Mirko knows what it takes to build an ecosystem and use tools producing multilingual content effectively in an engaging, meaningful and relevant way for international audiences. During this conversation, Mirko explains why content management is crucial for the media industry and how he has ended up in his current position in this Germany-based organization that is well known all over the world. And, of course, he shares his perspective on how AI plays out in the automation of processes and workflows while keeping humans in the center. Listen to this episode to find out how Deutsche Welle stands out in the field of international broadcasting. Und Viel Spaß!

Another conversation with a CEO of a truly global company! But not any CEO. And not any company.    This episode of Top Voices was a wonderful opportunity to talk to one of the most famous CEOs of one of the most innovative companies that really moves the needle in the AI age. A company that enables organizations to get and enhance the data they need to train their model(s) cost and time effectively.   You guessed it. Paula McGrath and Bruno Herrmann were delighted to welcome Véronique Özkaya  from DATAmundi in the recording studio in Dublin, Ireland. And what a discussion it was! Véronique is second to none to explain why everything starts and thrives with data when it comes to AI-enriched processes and ecosystems. Creating and managing data that meets accuracy, relevance and trustworthiness requirements must be based on expertise and experience.    Please check this episode to know more about how Véronique Özkaya and DATAmundi are leaders in the field of data effectiveness.

It was a real pleasure to talk to Lorcan Malone about his international journey, impressive background and what XTM has in store in the near future. There could be no better moment to discuss trends and challenges in global content and product management with such a global CEO. XTM has been one of the first major players in the language technology industry to build a vision grounded in ecosystems and to deliver on it. So, no surprise that this company is well known for helping customers with robust solutions to create truly multilingual and multimodal experiences. Do not miss this episode to find out more about Lorcan Malone and his perspective on the changing times we are going through.

Sharing the perspective of a global citizen on translation, localization and the language industry in Saudi Arabia and beyond. Join us in this episode of the Top Voices Podcast as Amer Qobti, Arabic Localization Expert, shares his journey and insights with Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, Strategic Advisor of International Achievers Group. Find out how this true global citizen considers the evolution of multilingual content and the value of such content in business and human relationships. This episode is packed with great insights for anyone interested in the role of translation and localization within global content and product management in Saudi Arabia and beyond. Key Discussion Points: • Language expertise: translation and localization professionals go way beyond words and create engaging experiences for local audiences. • Leading role of Saudi Arabia in the language industry: the country stands out on the global scene by developing skills and investing in innovation. • AI and localization: the balance between AI-driven automation and human-led augmentation is key to elevate localization as a value creator and to integrate it in global content operations.

From Afterthought to Infrastructure: How AI Is Changing Localization, Roles, and Enterprise Expectations In this episode of the Top Voices Podcast, hosts Paula McGrath and Bruno Herrmann sit down with David Webb, Vice President of Global Enterprise Sales at XTM International, for an honest discussion on where language technology is heading—and what enterprises are getting wrong about AI. David explains why AI has “put translation on the map” at executive level, but also why the hard part is turning buzzwords into operational value. The conversation explores ecosystem-driven language management, internal evangelism, and the shift toward data-centric roles like Language Data Manager and AI Strategist—while stressing that multilingual AI can’t succeed without deep language expertise. Highlights Include: ➞ The AI Reality Check: “What does AI mean to you?” and why that question matters ➞ Enterprise Buying Shifts: How conversations have changed in the last 24 months ➞ The Cost Myth: The danger of “zero-cost translation” and its impact on talent and quality ➞ Language as Art + Science: Why data scientists need language experts (and vice versa) ➞ Solutions vs Services: How positioning changes internal adoption and ROI visibility ➞ The Internal Evangelist: Helping localization leaders sell value across legal, product, and marketing ➞ Partnership Mindset: Trust, transparency, and consultative sales in language tech If you work in localization, language technology, AI, or global content operations—this episode is packed with practical framing you can use immediately. An initiative brought to you by International Achievers Group: https://internationalachieversgroup.com/  

AI, Community Interpreting, and the Future of Canada’s Language Industry In this episode, Peter Madahian, General Manager at Exacta and President of the Canadian Language Industry Association (CLIA), joins hosts Paula McGrath and Bruno Herrmann to explore how Canada’s language sector is evolving in an era of AI, austerity, and global change. Peter shares his unexpected journey from studying psychology and working in mental-health interpreting to leading one of Canada’s most respected community-interpreting firms and representing nearly 100 language companies nationwide. Building Canada’s Language Landscape Peter offers an inside look at the Canadian Language Industry Association, its role in promoting ethics, quality, and linguistic diversity, and how community interpreting supports healthcare, immigration, and legal systems across more than 160 language pairs including newcomer and Indigenous languages. AI, Policy, and Market Shifts Discover how AI is reshaping translation and interpreting, from operational efficiencies and data analytics to government-built translation engines. Peter explains how Canada’s federal budget cuts and tariff changes are transforming both public and private-sector demand for language services. From Vendor to Value Partner The conversation dives into how language service providers can move up the value chain, transitioning from low-margin, per-word pricing to trusted partnerships that add measurable business value. Peter, Paula, and Bruno also debate the notion of “educating the client,” and why collaboration, not lecturing, is key to building lasting trust. Future Outlook From Canada’s new AI ethics standards to emerging opportunities in language data, defence, and technology, Peter shares why smaller, agile LSPs can still thrive if they invest in people, training, and partnerships at home and abroad. This episode is essential listening for anyone interested in AI in translation, community interpreting, or the future of language services in Canada and beyond. An initiative brought to you by International Achievers Group https://internationalachieversgroup.com

AI, Accessibility, and Global User Experience at Scale In this episode, Emil Atanassov, VP of Internationalization and Accessibility Engineering at ServiceNow, shares his unconventional journey from studying American history to leading global engineering teams at one of the world’s most innovative SaaS companies. Hosts Paula McGrath and Bruno Herrmann engage Emil in a wide-ranging discussion about building customer-centric experiences, scaling global operations, and the transformative role of AI in localization and accessibility.   From History Graduate to Global Tech Leadership Emil recounts his career path from unexpected entry into localization to spearheading ServiceNow’s internationalization and accessibility efforts, including growing the company’s Irish team from just 3 employees to over 700.   AI, Internationalization, and Accessibility Discover how ServiceNow integrates generative AI and small language models (SLMs) to simplify multilingual workflows, enable self-localization, and ensure seamless global user experiences. Emil also explains why accessibility is becoming mission-critical, with the European Accessibility Act driving innovation in inclusive design.   Customer-Centric Strategies and the Future of Localization The conversation emphasizes the importance of customer obsession, data-driven decision making, and empowering clients to manage multilingual content at scale. Emil shares why balancing people, processes, and technology is essential to operationalizing AI in enterprise environments.   Industry Challenges and Opportunities From hiring for mindset and transferable skills to redefining what “good” looks like in global UX, Emil offers practical advice for leaders navigating rapid change in the language management and technology sectors.   This episode is a must-listen for anyone interested in the intersection of AI, accessibility, and customer-driven innovation in the global tech industry.

Exploring the Future of Language Tech with AI and Customer-Centric Approaches In this episode, Peter Reynolds, CEO of memoQ, shares his journey from social work to leading a cutting-edge translation technology company. Hosts Paula McGrath and Bruno Herrmann engage with Peter in a comprehensive discussion about memoQ's strategic focus and the exciting innovations in translation services.   Innovation and Agile Practices in Translation Discover how memoQ leverages agile methodologies to enhance product development and maintain a competitive edge. Peter discusses the evolving role of AI in translation and the importance of context and data management.   Customer-Centric Strategies The conversation highlights the significance of engaging with customers to drive meaningful innovation. Learn about memoQ's approach to understanding customer needs and creating value in the language management industry.   Industry Challenges and Trends Peter sheds light on the current challenges in the industry, including talent acquisition and the importance of balancing quality and value. This episode is a must-listen for anyone interested in the future of translation technology and the strategic integration of AI in language services.

Empowering Localization with AI and Cultural Insight: A Conversation with Tommaso Rossi In this engaging episode, Tommaso Rossi, Director of Localization at Spotify, joins hosts Paula McGrath and Bruno Herrmann to explore the innovative intersection of AI, culture, and ethics in the localization industry. Don't miss Tommaso Rossi's insights on AI's transformative role and the cultural nuances essential for success in localization.   AI's Impact and Ethical Use We dive into AI's role in enhancing efficiency and opening new content accessibility avenues, while emphasizing the importance of ethical technology use to benefit businesses and consumers alike.   Cultural Relevance and Business Strategy Tommaso shares how localization drives business success at Spotify by adapting products for diverse markets, highlighting its strategic role in decision-making and development.   People and Partnerships The episode covers talent management challenges and opportunities, including effective hiring practices, fostering transparency, and building trust-based client-vendor relationships.   Future Aspirations in Localization Looking to the future, Tommaso outlines his vision for advancing localization at Spotify, aiming to exceed current requirements and proactively drive improvements.   Listen Now Join us for a thought-provoking discussion filled with actionable insights for localization professionals seeking to navigate the evolving landscape of AI and cultural adaptation.

Emma Keane on Language, Culture, and Global Expansion at Balsam Brands In this insightful episode, Emma Keane, Head of Localization at Balsam Brands, joins Paula McGrath and Bruno Herrmann to share her journey and expertise in the localization industry. Emma's passion for languages and her role in expanding Balsam Brands' global reach are at the heart of this engaging conversation. Key Topics Discussed: Localization and Language Mastery: Discover how Emma's love for languages has shaped her career and influenced her work in the tech and language management sectors. Evergreen Business Philosophy: Learn about Balsam Brands' commitment to a people-first, sustainable growth model and how it impacts their global strategy. Cultural and Linguistic Accuracy: Understand the critical importance of getting localization right, from product descriptions to customer interactions. AI and Machine Translation: Explore the challenges and opportunities of integrating AI into localization processes while maintaining quality. Workplace Culture and Expansion: Hear about the benefits of fostering a collaborative and flexible work environment as Balsam Brands scales internationally. Join us for an episode full of practical insights and strategies for navigating the complexities of global content management and localization.

Petra Angeli on Navigating AI and Human Expertise in Localization Join us as we dive into the future of localization with Petra Angeli, Head of Product & Solutions Enablement at the Acolad Group. In this episode, Petra shares her unique journey from video game enthusiast to a leader in localization, emphasizing the critical role of human expertise in an increasingly AI-driven industry. Key Topics Discussed: Career Evolution: Petra's path from video game localization to a leadership role at the Acolad Group, and how her experiences shape her current strategies. AI Integration: The impact of AI and LLMs on localization, and the essential balance between technology and human oversight. Cultural Sensitivity: Maintaining cultural nuances and empathy in translation to ensure high-quality outcomes. Global Collaboration: Strategies for fostering international teamwork and meeting diverse client needs. Future Outlook: Insights into the challenges and opportunities for localization in the face of rapid technological advancements and regulatory changes. Tune in to discover how Petra and her team are leveraging AI while ensuring that the human touch remains central to effective localization solutions.

Unlocking AI Potential in Language Management with Coral Diez-Carbajo In this episode, we welcome Coral Diez-Carbajo, GenAI Solutions Strategist at Acclaro, to explore the evolving landscape of language management. Hosted by Paula McGrath, CEO of International Achievers Group, and Bruno Herrmann, leading AI-enriched content strategist, the conversation centers on the integration of AI and machine translation in the industry. Key Points: AI and Machine Translation: Understanding their roles and future potential in language services. Human Element in Technology: Strategies for managing technological change without overwhelming employees. Remote Work Dynamics: Effective management techniques for distributed teams. Professional Development: The importance of continuous learning and strategic thinking. Cultural Fit and Retention: How organizational culture impacts hiring and retention in the language industry Why Listen? Gain insights into the evolving landscape of language management and learn how to leverage AI and strategic thinking to stay competitive. Discover how to balance innovation with human-centric approaches in a rapidly changing industry.

Navigating the Language Industry: Career Pathways, AI, and Data Management   Join us in this insightful episode as we sit down with Kerstin Berns, managing partner of Berns Language Consulting, to delve into the dynamic world of language consulting. Hosted by Paula McGrath, CEO of International Achievers Group, and co-hosted by Bruno Herrmann, this episode promises a deep dive into the evolution and future of the language industry.   Key Discussion Points: Career Progression in Language Consulting: Kerstin shares her unique journey from technical translation to establishing her own consultancy, offering valuable insights and advice for aspiring language professionals. AI and Machine Translation: We explore the transformative role of AI in the industry and discuss the enduring need for human oversight in machine translation processes. Data Management: Discover the increasing importance of data management and how businesses can harness this resource to optimize their language services. Balancing Work and Life: Kerstin opens up about her approach to maintaining a healthy work-life balance while managing a successful consultancy. Industry-Specific Challenges: Gain an understanding of how sectors like automotive and life sciences are navigating technological advancements and evolving market demands. Tune in to learn how passion and process drive success in the language consulting industry and gather actionable insights for career growth in this ever-changing field.

The Future of Localization with Morana Perić, Director of Localization at DeepL In this episode, we welcome Morana Perić, Director of Localization at DeepL, as she joins hosts Paula McGrath and Bruno Herrmann to explore the dynamic intersection of localization and AI technology. Discover how Morana's diverse experiences have shaped her approach to integrating localization with broader content operations. Key Topics Discussed: Career Pathways and Growth: Morana shares her unique journey from freelancing to leading significant localization teams in the tech industry. AI and Localization: Insights on the integration of AI and the importance of maintaining high data quality and security. Organizational Culture: How cultural influences from European headquarters shape company dynamics and operations. Content Operations Integration: The shift towards embedding localization within broader content and UX operations. Empowering Localization Teams: Strategies for developing strategic roles and enhancing collaboration across departments. DeepL: Join us to learn how DeepL is setting industry standards through innovative practices and strategic leadership.  

Navigating Global Localization with Nicola Dorrington In this episode of the Top Voices Podcast, Nicola Dorrington, the mastermind behind Global Localization Strategy at Get Your Guide, joins hosts Paula and Bruno to explore how her international experiences have shaped her approach to localization and team management. This episode is a must-listen for anyone looking to advance in localization or global roles. Multicultural Dynamics in Localization: Hear Nicola's perspective on the benefits of a multicultural workplace and the critical role of cultural adaptation and respect in thriving global markets. Discover how Get Your Guide fosters a sense of pride and unity across its global teams. Tech and AI in the Localization Industry: The conversation sheds light on the strategic use of AI and technology in localization, emphasizing the balance between automation and human expertise. Understand the importance of ethical data management and the process of choosing the right tech solutions. Empowering Career Advice: Nicola shares insightful advice on embracing career changes, developing self-learning skills, and the impact of diverse experiences in the language industry.

Discover the intersection of mission-driven language management and technology with AI and human insight. In this episode, Edwin Trebels joins hosts Paula McGrath, CEO of International Achievers Group, and Bruno Herman, renowned industry leader, to explore the unique challenges and innovations in language management for a global nonprofit organization. Navigating Language Management with AI and Human Insight Discover how the organization leverages AI and automation to enhance translation efficiency while maintaining a balance with human creativity and discover the Philadelphia Church of God's mission-driven approach to language management across its domains of religion, news, archaeology, and youth.  Team Dynamics & Future of Language Services Learn about effective talent management strategies, conflict resolution, and fostering a collaborative workplace culture. The conversation also addresses the evolving landscape for language service providers and the critical role of value-added services in the face of technological advancements. Insights and Advice Edwin offers valuable advice for language management professionals, emphasizing continuous learning, innovation, and the importance of maintaining meaningful relationships within the industry. Listen Now! Don't miss this opportunity to learn from a leader at the forefront of language management and AI integration, providing valuable takeaways for professionals in the global content landscape.

Mastering Localization, AI Integration, and Global Content Strategies In this engaging episode, we welcome Alex Katsambas, Senior Head of Copy Creation and Localization at FARFETCH, to explore the cutting-edge strategies that drive success in the localization industry. Alex shares his journey from a language enthusiast to a leading figure at FARFETCH, highlighting the strategic decision to build an internal localization team and the critical role of AI in streamlining processes and enhancing content consistency. Navigating AI & Localization Discover how FARFETCH leverages AI to maintain a competitive edge, ensuring quality and consistency across 16 languages in their global marketplace. Alex discusses the evolving role of localization professionals, emphasizing the importance of customer experience metrics in content effectiveness. Leadership & Team Management Gain insights into managing a large international team, fostering a culture of learning and development, and balancing business needs with team capabilities. Alex shares valuable leadership strategies that emphasize trust, transparency, and collaboration in achieving business objectives. Listen Now! Don't miss this opportunity to learn from a leader at the forefront of localization and AI integration, providing valuable takeaways for professionals in the global content landscape.

Don't miss Simon Hodgkins on leading with integrity, exploring client-centric strategies, and workplace culture in localization. In this episode, we're joined by Simon Hodgkins, CMO of Vistatec and founder of the Think Global Forum to discuss client-centric strategies and the balance between innovation and tradition in the localization industry. Quality, Trust & AI in Localization We delve into the nuances of translation, localization, and global content solutions, emphasizing the importance of quality, trust, and AI integration in maintaining a competitive edge in the localization sector. The conversation also highlights the significance of company culture, integrity, and work-life balance for sustained creativity and effectiveness in localization. Recruitment in Localization We also discuss effective hiring practices specific to the localization industry, the role of executives in recruitment, and the benefits of long-term staff retention.

In this engaging episode, Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, a renowned localization expert, sit down with Yulia Sannikova, the Senior Manager of Localization at Degreed. Yulia shares her inspiring journey from a translator to a leader in localization, navigating through various roles in different organizations. The discussion dives into the cultural intricacies of working in global companies, the challenges of implementing and maintaining localization programs, and the pivotal role of technology and AI. Tune in to hear how Yulia manages her team, fosters innovation, and continuously adapts to the evolving landscape of localization.

Paula McGrath, CEO of International Achievers Group, and co-host Bruno Herrmann, a renowned localization expert, engage in a vibrant conversation with Giulia Tarditi, the Head of Language Experience at Revolut. Giulia shares her unconventional journey into localization, her passion for integrating product management principles with localization, and the challenges she has faced.  The discussion covers the impact of culture on languages, the evolving dynamics of the localization industry, and the significant role of AI.  Finally, Giulia speaks about her experiences at Revolut, pioneering user-centered product development, and how to build and maintain a high-performing, diverse team.

In the inaugural episode of Top Voices, Paula McGrath, CEO and owner of International Achievers Group, sits down with globalization and localization industry luminary Esther Curiel, currently Globalization Manager @ Zoetis, to discuss the evolving landscape of the globalization and localization industry.   The conversation dives into Esther's personal journey from Spain to Ireland, her switch from archaeology to the localization and globalization sector, and the nuances of career progression within the industry.    Co-host Bruno Herrmann joins to further explore the challenges and opportunities in globalization strategies and the role of artificial intelligence in the future of the industry.