PODCAST · business
Trainer Business Secrets for online fitness professionals
by Kenneth Jensen
For personal trainers dreaming of quitting their job and become full-time online trainers - This podcast is for you!To get to 6-figures a year feels impossible when you are struggling to get just one client to sign up!In this podcast you'll learn from more than 18 years of experience of being an entrepreneur and avoid the many mistakes that we’ve done during that time, and only pick the working strategies that will help you to move forward that much faster!You'll get to learn from the journey of building an 8-figure business starting from hitting the million-dollar runway in January 2021
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42
[#42] The ONLY 3 ways to grow your business!
These are the only 3 ways you can grow your business. If you get this right you will have an amazing growing business as a personal trainer! Join our Lead Flow Domination Challenge to get the first way launched within a week which is all about getting new clients into your business. You can sign up for the Challenge on www.coachigniter.com/challenge.
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[#41] The 3 questions you should ask BEFORE you launch your business!
We made a mistake when we decided to go international with our mission, which cost us $80,000 in ads and resources plus more than $420,000 in lost revenue! This taught me a few lessons, especially to ask myself 3 specific questions, that would have saved money, time, and effort and almost every time help you win! Listen to this episode to learn which 3 questions you should always ask yourself BEFORE you launch your business!
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[#40] Scaling your business vertical vs horizontal
This will help you build your entire foundation in your business and be able to grow fast! This is also the only way to scale your business with advertising if you want to avoid sharing your revenue with investors. And it's the explanation for why most people feel it's so damn complicated to grow a business. Let me show you a secret way to make it simple to win big and show you what we're thinking of doing in Coach Igniter as well, to serve our students at even higher levels than 6-figures a year.
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39
[#39] Let the market vote and you'll get clients
If you are not getting the number of clients you want to and you're already feeling overwhelmed, this episode is for you! Most personal trainers are struggling because they spread their focus over way too much stuff. Instead, let the market vote and you'll get clients. Let me show you how...
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38
[#38] Most interesting concept to get clients
I discovered this by a mistake but it's been one of the most important concepts we teach our students ever since when it comes to selling. Literally, every single time we teach our students this concept, they make their biggest sales ever typically at $3000-5000 per client! My question to you is, are you desperate to get clients? If so, you're making a big mistake and you NEED to hear this!
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[#37] You won't believe how much he made!
I know, it sounds too good to be true - I hear this all the time which is the reason for the headline for this episode today. One of our many successful students just made more than most trainers think is possible for them, but it IS possible BUT... You need something far more important than just the strategy to get there and in this episode, I share with you the secret to being successful with a proven strategy. Do this and you'll get results FAST! If you want to learn about our strategies and tactics as well as develop your mindset, go check out our brand new YouTube channel and subscribe because we'll share so far more valuable content than anyone else out there. You can find the channel here.
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[#36] How to make your business FUN
Do you find yourself doing things in your business that you don't enjoy? Yeah, most of us do and so did I until I made some important decisions that removed the stuff I didn't enjoy from my plate and made my business fun and exciting again. These are the 5 things I did that make me want to work every day again!
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[#35] The compass of fear
Fear is the #1 reason why people don't succeed. This might be the direct reason why you don't have as many clients as you probably would like at this moment. This is where the compass of fear comes into the picture.
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34
[#34] The 5 step Dream Client Framework
One or two weeks into our Trainer Business Accelerator mentor program for online personal trainers, we give our students the first opportunity to get the first couple of clients. To do this we use a 5 step framework to describe and find the student's dream client. This is the foundation for all the clients you'll get in the future. In this episode, I'm describing the 5 step Dream Client Framework so you can get your first or next couple of clients in the next few days!
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[#33] How to make social media exciting
For some, social media are like a dream job but not for all of us... Most of us didn't take the trainer education to become a social media full-time influencer and me either. But at some point, you realize that your mission is bigger than you and you need to take a new approach. So, this is how I make social media exciting, interesting, and long-lasting on my end - maybe you should try to do the same if you feel drained by social media...
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[#32] How I take advice from 7- & 8-figure earners
I think way too many people are so bad at taking advice from other people! I'm in a FB group with a lot of 7- & 8-figure earners and I have an approach that is much different than most people when it comes to taking advice from other people. This is how to actually get something out of the advice and how to implement it so you move forward and succeed.
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31
[#31] Our 4 step process to get predictable results and clients
Are you tired of guessing? Tired of trying different strategies but never know whether it's going to work or not? Sadly, that's how most trainers get started and why most of them, unfortunately, fail in their business. We don't guess! We have a 4 step process that gives our students predictable results and it's actually really, really simple and is the reason that our students just passed $4 million in sales and more than 4170 paying clients! Let me share our 4 step process so you can start using it yourself.
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[#30] How the mind works
Learning how the mind works have been a HUGE benefit for me both personally and professionally! What's amazing was that I actually increased our revenue by $23,800 in just 30 days by ONLY going through mindset training with my current coach John Whiting because I learned how the mind works and how to control my emotions! Amazing experience that gave me a way of thinking that I will share with you in this episode today.
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[#29] The key lies in solving the next problem
Most entrepreneurs get shocked when they start their own business because there're so many problems to solve. They freak out and try to fix all the problems at one time. At some point, they get too overwhelmed and start looking for "the secret" to becoming a successful entrepreneur. I tell you guys, there's no such thing as "the secret". It's not just one thing. It's about prioritizing the things that you must do that will bring you to success.
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[#28] How to record 70 videos in 12 days!
Are you tired of spending tons of time recording content and videos for Social Media etc? I found a way to record all the videos you need for the next 4-12 months in a matter of days or a week. Personally, my record is 70 videos in only 12 days. Let me show you how it's done.
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[#27] The ONLY 3 reasons people buy no matter the price!
Are you ever struggling with sales? Have you ever gotten any price objections? Have you ever been confused about why people don't buy even when your price is low? To be able to sell, you need to understand why people buy so let me take a piece from our highly successful mentor program Trainer Business Accelerator, and tell you what we teach our students.
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26
[#26] Only focus on things inside of your control
Way too often I see trainers and entrepreneurs focus on things outside of their control... No wonder it's tough to get into momentum and build and grow their business. I just had a call with one of our students. Before the call, he was frustrated, after the call he was filled up with energy and ready to make a huge difference in the world, and had clarity on how to do so! This is what I told him...
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[#25] How my mentor closes $100K deals ON TEXT messages
Yes, it´s true! My mentor just closed his first $100,000 deals through TEXT messages. There's a lesson to be learned here that will help you get so much more clients without spending hours on sales calls trying to convince your prospect to buy. Let me tell you about the secret and how you can apply this to your own online fitness business.
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[$24] How easy you can lose a client when you avoid sales
I get it, you don't want to sound like a sales person, but here's how easy you can lose a client if you try to avoid being a salesperson. If you want to learn more about sales, check out my newest webinar where I'm sharing our greatest Client Acquisition Hacks we teach our students to get them to become really successfull online trainers. Find it at https://www.coachigniter.com/web-opt-in
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[#23] You'll never run out of content anymore!
Have you ever run out on ideas on what to post on social media or write in your ads? Yeah, me to! But the truth is you don't have to be creative to come up with content for social media or ads. You just need to listen to what your prospects and clients are complaining about. Let me show you how to never run out of ideas again!
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[#22] Focus on what's actually moving the money needle
Lack of focus is one of the main reason entrepreneurs fail in business! I've failed multiple times because I focused on the wrong things and today we had to make yet another important decision on what we should focus on, on your transition into the international market. I will show you what you should focus on to make sure you're moving forward with your own business consistently.
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21
[#21] I was just in a crazy car accident!
When life happens you can't do much about it beside learn from the experience. Yesterday could have been the end for me when I was in a crazy and really scary car accident! It got me to think about a few things. While still a little bit, shocked I'm going to share something that I think everybody should implement in their life while they can...
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20
[#20] Are webinars dead?
Maybe you've tried to run a webinar before or maybe you're thinking about it... But, aren't webinars dead? I will show you some secrets about webinars that will help you save a ton of time, money and stress and do it the right way the first (or next) time!
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[#19] Ricky just made $25,000 in his first 23 days by following this simple concept
I spent 2½ years to make my first $10,000 COMBINED when I got started as a personal trainer before I understood how to get clients! The difference between how I tried to get clients when I got started and what I know about getting clients today is HUGE and I dedicated my life to make it simpler for personal trainers so succeed. That got me to the level where $25,000/mo is not longer a unicorn and in this episode I'm going to share with you what we did to get one of our students from scracts to more clients and money than he ever have had before, in just 23 days!
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[#18] The mistake people make when creating a challenge to generate leads
Nothing can be more frustrating than creating a challenge or some kind of lead magnet to generate leads - but the don't get a single customer from the challenge afterward. But there's a really specific reason for why no one buys after they gone through your challenge or lead magnet. If you're not getting people to book a call with you during the challenge or lead magnet WITHOUT you giving them a call to action, then this is the mistake you make.
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17
[#17] Making it impossible for your clients to say no
There are so many ways you can optimize your business and your offer is one of the greatest way to get more clients into your business! I have a really cool 3 step formular I use every single time I create an offer and it has brought in more clients than anything else I've ever done!
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[#16] How easy you can get your ads to work
I find so many people struggling with their ads and they totally over see this simple and easy-to-do principle, that would get their ads to work and convert like crazy WITHOUT having to be an marketing expert. Let me tell you how you can do this by just looking at two numbers.
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15
[#15] The race car that got me to multiple 6-figures a year
This event was something I experienced a loooong time ago but it had a huge effect on my future. It was holding me back from reaching my true potential and maybe it might be the same thing for you. When I discovered this it changed my whole business and got me to multiple 6-figures a year from JUST remember this specific event!
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14
[#14] What happens in a group of high performers
Just finished the two day mastermind with Dan Henry and a lot of great high performers. A community like this can move mountains for sure and here's the take away from two days together with these amazing people! + I have a cool announcement!
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[#13] Behind the scene of Dan Henry's +50K Mastermind
We're at the last two day Mastermind meeting with Dan Henry we've been working with for the past 10 months. We are basically downloading knowledge from a $20-million-a-year brain and I want to share some really cool insides from our meeting with Dan.
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[#12] How to make decisions
I was lucky when I after 2½ years of struggle finally got success with sales as a personal trainer! I just learned a few tricks, implemented it and then did it again and again, but I missed a very important piece that actually later made it possible for me to control exactly how much and how fast I can grow my business. This is how you make decisions and grow your business with prediction.
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[#11] When you truly care about your customers, this happens
I remember I was so desperate to get clients when I started as a personal trainer that I tried to sell to everyone, even when it wasn't a fit. This never served either me or my clients in a good way. But after doing this for way too long, I learned a really important lesson and started to say no to clients that wasn't a good fit. Earlier today I had a sales call with a potential new trainer and then this happened.
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[#10] Why our community is crushing it and never complains
One of my friends messaged me asking for advice. Some of his customers inside their community are complaining because their ad account is being shut down because of some changes in Facebook's algorithm. This got me to think about our community and I realized that even though there's still lock down in Denmark on top of Facebook banding a lot of ad accounts at the moment, we never hear much complaining inside our community - and I think there's two really specific reasons for this...
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[#9] 970 more leads at the same cost
Understanding numbers has been the greatest learning I've got from any of my mentors! By just looking at the numbers, we came up with an idea that potentially will generate at least 970 more leads per month for us at the same cost. As any other idea this is just a theory but it's way more predictable because I have the data to back it up instead of just guessing. This is what I've discovered and how you can optimize your lead generation as well.
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[#8] Simplify the f*ck out of your fulfillment
For most entrepreneurs we often make everything so damn complex and at the end it just feels so overwhelming that it gives us headache and we want to throw everything right out the window. This has happened so many times through my life but I got a lot better over the years to keep things simple... But today I learned a lesson from my coach, that will be imprinted to my brain for the rest of my life! Check out todays episode...
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[#7] The greatest discovery for closing the deal
You know when you have a great offer but it's still difficult to close the deal? The client has a thousand objections and you are getting frustrated because no one seems to understand the value of what you're offering? Yeah, me too. That's how I felt for years, but one specific episode led to an interesting discovery that I've used ever since to close deals up to $20.000 and our students used to increase the sales by more than 240% in just one month!
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[#6] Why your leads and followers don't book
Ever had a prospect contacting you about a program and you couldn't get them to book a call? Oh, that's a classic but luckily there's a solution to that and it will help you book way more calls!
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[#5] The lower-your-cost-per-customer trick
We just had a workshop for therapists that are NOT our target audience... Why would you do this Kenneth, you're always telling us to focus on one audience? Yes that's exactly right, but there was a strategic reason for why we did this and the reason can help you to lower your cost per customer!
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4
[#4] When you understand the money game
Everything feels near impossible when you're struggling with just getting the first or next client! But something very interesting happens when you finally get it, when it clicks... Not because you found the secret key to making money, but because you see different at the money game.. Let me tell you a story that shows this in action that you can easily implement in your business within a week that just got me to earn $8800 in 3 days without me doing much for it - And have in mind that I used to struggle in sales and had a fight for 2½ years before I ever got anywhere near to become a full time trainer myself. The difference? I looked different at the money game...
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[#3] The triathlete who turned his head
Have you ever felt in control, things were moving forward and you were on fire? But then suddenly out of nowhere, things started to fall a part and you began to doubt in yourself and the mission, you felt insecure and started to look for an exit door... Well there's a reason for that and a way to change it really fast, so you don't lose momentum.
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[#2] The marketing message test
Ever tried to launch a new program or business and it totally bombed? I learned this the hard way but also found a way that will guarantee your success when you launch a program or your business. It will also help you get some cash flow before you even spend energy on creating your program or business and refine your message to the market! Enjoy :)
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[#1] This is where the journey starts
Are you an online trainer or fitness professional? Then this podcast is for you! You can hustle your way to success but before you get the right knowledge it will always be a struggle. I'm going to share with you the secrets behind a successful online trainer or coaching business so you'll avoid mistakes we have done or will do in the future. Everything will be documented and you'll get full transparency and get the insides of how to think when you want to grow and scale your online fitness business.
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ABOUT THIS SHOW
For personal trainers dreaming of quitting their job and become full-time online trainers - This podcast is for you!To get to 6-figures a year feels impossible when you are struggling to get just one client to sign up!In this podcast you'll learn from more than 18 years of experience of being an entrepreneur and avoid the many mistakes that we’ve done during that time, and only pick the working strategies that will help you to move forward that much faster!You'll get to learn from the journey of building an 8-figure business starting from hitting the million-dollar runway in January 2021
HOSTED BY
Kenneth Jensen
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