Two Geeks and A Marketing Podcast

The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:51 Content Spotlights ROGER: Why AI Agents are either the best or worst thing we’ve ever built – YouTube video by Hannah Fry: https://www.youtube.com/watch?v=WnzR5aOElvw PASCAL: SNL Legend Andy Samberg Goes Full Method As 'Meal Diamond' In Hellmann’s Super Bowl Spot by Buzzfeed Business https://www.buzzfeed.com/business-news/andy-samberg-hellmanns-meal-diamond https://www.youtube.com/watch?v=GaejIbCmqEk 00:27:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:18 Marketing Tech and Apps ROGER: It’s all about video editing: Davinci Resolve 21 – Do I want AI Aging features? https://www.blackmagicdesign.com/uk/products/davinciresolve The one vloggers are raving about: Vlog Now: https://vlognow.me/ PASCAL: It’s all about video editing too! Samsung Studio https://galaxystore.samsung.com/detail/com.sec.android.app.vepreload?cntyCd=GBR built-in video editor integrated into the Gallery app for swift visual storytelling Iphone Photo App https://support.apple.com/en-gb/104968 also integrated into the photo app but you will probably want to use iMovie https://www.apple.com/in/imovie/ from Apple One to watch out, Google Vids https://workspace.google.com/intl/en_uk/products/vids/ 00:45:21 Film Marketing PAUL (2011) Directed by: Greg Mottola Written by: Simon Pegg and Nick Frost Cast: Simon Pegg, Nick Frost, Jason Bateman, Kristen Wiig, Bill Hader, Blythe Danner, Joe Lo Truglio, John Carroll Lynch, David Koechner and Sigourney Weaver. Tagline: Who’s up for a close encounter? There were many sights they planned to see. This was not one of them. We look at the launch of Paul, billed in the UK as a Valentine’s date movie, but did the marketing back up sentiment. We also consider the different approaches to the UK and US campaigns. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:13 Content Spotlights ROGER: The 3-2-1 Speaking Trick that forces you to stop rambling by Vinh Giang: https://www.youtube.com/watch?v=5m-C5mwpmxU PASCAL: Coca-Cola expands AI use in marketing and product development by Muhammad Zulhusni Journalist at Marketing Tech News: https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/ 00:33:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:55 Marketing Tech and Apps ROGER: It’s all about video and CRM GLING.AI - Removes filler words, ums and silences: https://www.gling.ai/save-time FOLK - folk CRM captures the full context of your relationships in one beautifully simple CRM. https://www.folk.app/ PASCAL: It’s all about getting your SEO back on track Ahrefs Webmaster Tools https://ahrefs.com/webmaster-tools Web Analytics, Site Audit, and Site Explorer together provide real-time traffic insights, identify and help fix technical SEO issues, and reveal which pages, keywords, and backlinks drive your website’s organic performance. MOZ Domain Authority Checker https://moz.com/domain-analysis identify your top performing pages and keywords, find out about your search competitors, your clients, and potential partners. 00:52:25 Film Marketing Scent of a Woman (1992) A young prep student takes a job as an assistant to a blind, irritable, retired Army lieutenant colonel over Thanksgiving weekend. Director: Martin Brest Writers: Giovanni Arpino, Bo Goldman, Ruggero Maccari Stars: Al Pacino (Lt. Col. Frank Slade), Chris O'Donnell (Charlie Simms), James Rebhorn, Gabrielle Anwar, Philip Seymour Hoffman Music: Thomas Newman We look at the dual marketing campaign which focussed on getting the public to see the film and on convincing the Academy to give Al Pacino and the film some Oscars. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131 00:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:50 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:15:59 Content SpotlightsROGER: The Food Vibe ShiftWaitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-messPASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging.00:36:41 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:43:34 Marketing Tech and AppsROGER: It’s all about AI presentations and where it leaves PowerPoint:Yoodli (The AI Speech Coach): https://yoodli.ai/Prezent - An App that understands visual storytelling. https://www.prezent.ai/PASCAL: It’s all about building your AI marketing assistants:Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personasNotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table.00:53:57 Film MarketingMONSTERS INC. (2001) Directed by: Pete DocterWritten by: Andrew Stanton and Daniel Gerson,Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs.Music by: Randy NewmanTagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city.We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work?About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.Every week we'll bring you the following segments.In the News.Content SpotlightThis Week in HistoryMarketing Tech and AppsFilm MarketingPlease subscribe and leave comments and suggestions in the usual places.Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?Pascal Fintoni: https://pascalfintoni.com/Roger Edwards: https://rogeredwards.co.uk/services/

The one about ads on ChatGPT, Brand Visibility on AI and The Running Man - TG130 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:52 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:19:33 Content Spotlights  ROGER: OpenAI tipped to launch ads on ChatGPT — and there's already a huge backlash – by Amanda Caswell on Tom’s Guide. https://www.tomsguide.com/ai/openai-tipped-to-launch-ads-on-chatgpt-and-theres-already-a-huge-backlash PASCAL: Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches by Lara O'Reilly and Geoff Weiss for Business Insider: https://www.businessinsider.com/top-geo-tips-ai-search-google-microsoft-perplexity-2025-12  00:33:08 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:23 Marketing Tech and Apps ROGER: It’s all about upgrades Google "Nano Banana" Pro (Gemini 2.5 Flash Image): https://gemini.google.com/app Canva Video 2.0 & HTML Email: https://www.canva.com/whats-new PASCAL: It’s all about reclaiming good content marketing habits Buffer https://buffer.com/ The platform has become more than a social media management tool with features such as content ideas board, online collaboration, AI assistance, browser extension, visual calendar and even a start page (let’s not forget a very generous free plan) MeetEdgar https://meetedgar.com/ The perfect platform for marketers with an extensive library of evergreen content. Features include categories, auto-import, AI writing assistant, A/B testing, analytics, integration with Chrome and Canva.  00:50:20 Film Marketing  The Running Man (2025) Director: Edgar Wright Writers: Stephen King, Michael Bacall, Edgar Wright Stars: Glen Powell, Alyssa Benn, Sienna Benn, Josh Brolin, Lee Pace, Jayme Lawson Tagline: A man joins a game show in which contestants, allowed to flee anywhere in the world, are pursued by "hunters" hired to kill them. We look at the marketing of the Running Man and the challenges created by a change of marketing lead at the distributor.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAWelcome everyone, this your companion to the full video and audio magazine  @twogeeksandamarketingpodcast  Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  as they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section? Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section. 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include?Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱Toy Story (1995)Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago!Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes. The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins. They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds. LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset. ⏰ Timestamps0:00 – Introductions & Show Format2:50 – Segment 1: Marketing Made Simple11:05 – Segment 2: Speakers Corner20:25 – Segment 3: Film Marketing Revisited28:40 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:44 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:36 Content Spotlights  ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/ PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility 00:32:24 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:41 Marketing Tech and Apps ROGER: It’s all about video tools for business efficiency: Loom: https://www.loom.com/ Vidyard: https://www.vidyard.com/ PASCAL: It’s all about creating ‘real’ marketing campaigns: Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes.  00:47:05 Film Marketing  FRIGHT NIGHT (1985)  Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996)  Written by: Tom Holland  Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake? About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

Live with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲Q: What is the best way to rethink your website experience? Roger is inviting Pascal to revisit and recap on the following: The 4 Types of Website Visitors from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious?This is a very common challenge and query from up-and-coming speakers.Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱The Menu (2022)A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining.1. The Power of Straplines:The film’s marketing leaned heavily on its witty straplines:"Painstakingly Prepared. Brilliant Execution.""A FINE PLACE TO DI(N)E""ONE PERCENTER DI(N)E HERE""MOVIE STARS DI(N)E HERE"2. Inventing Restaurant Review:To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read:“Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.”These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable.⏰ Timestamps0:00 – Introductions & Show Format2:07 – Segment 1: Marketing Made Simple12:55 – Segment 2: Speakers Corner21:00 – Segment 3: Film Marketing Revisited28:24 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about improving airports, judging awards and the film, The Long Walk - TG128 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:05:33 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:03 Content Spotlights  ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards) 00:38:25 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:55 Marketing Tech and Apps ROGER: It’s all about video. Look at what DJI have launched whilst we’ve been on summer break: https://store.dji.com/uk DJI Mic 3 DJI Mini 5 Pro Drone DJI Osmo Nano And still to come the Osmo Action 6 with a 1 inch sensor. PASCAL: It’s all about image creation and visual marketing Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas. Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.  00:57:15 Film Marketing  THE LONG WALK (2025)  Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)  Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)  Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.  Taglines: The task is simple. Walk or die. Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲What is the Circle of Marketing Simplicity? This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?This is the very question that a delegate asked Pascal at a recent conversation.Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year.1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp." ⏰ Timestamps0:00 – Introductions & Show Format2:30 – Segment 1: Marketing Made Simple13:30 – Segment 2: Speakers Corner21:10 – Segment 3: Film Marketing Revisited29:27 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:003:36 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:35 Content Spotlights  ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40 PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166 00: 32:56 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:23 Marketing Tech and Apps ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus. Miro (with AI Assist): https://miro.com/ai/ StratApp: https://www.producthunt.com/products/stratappOut of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”  PASCAL: It’s all about getting serious with AI for Marketing: Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies. Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars: I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c? 00:54:00 Film Marketing  28 YEARS LATER (2025) Directed by: Danny Boyle   Written by: Alex Garland  Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell  Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.  Tagline: What will humanity become?  Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved. We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK. A big shout out to https://www.youtube.com/ ⁨@reviewflicks⁩  for helping with some of the marketing discoveries.About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:05 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:23 Content Spotlights  ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/ PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM  10 Mins Recap: https://youtu.be/LxvErFkBXPk 00:36:42 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:07 Marketing Tech and Apps ROGER: It’s all about memberships for YouTube creators – YouTube takes 30%: Patreon: https://www.patreon.com/home 5-12% Buy Me a Coffee: https://buymeacoffee.com/ 5% Ko-Fi: https://ko-fi.com/ 5% PASCAL: It’s all about recent tech updates Headliner TL;DL  https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration. Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq  NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries.  00:59:36 Film Marketing  MISSION: IMPOSSIBLE – FINAL RECKONING (2025) Director: Christopher McQuarrie Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.” We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans! About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:52 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:33 Content Spotlights  ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/ PASCAL: What AI says about you when you’re not in the room by  Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/  00:35:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:43 Marketing Tech and Apps ROGER: It’s all about earphones: Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/ Sony WF-1000XM5 Technics EAH-AZ100 Apple AirPods Pro 2 (USB-C) PASCAL: It’s all about building authority and relevancy: https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics  00:53:11 Film Marketing  THE IMITATION GAME (2014)  Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges  Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong  Music by: Alexandre Desplat  Tagline: The true enigma was the man who cracked the code The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards  @RogEdwardsTV  and Pascal Fintoni  @PascalFintoni_on_YouTube  for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?Hear Roger and Pascal’s honest take on the current state of social media marketing and why it’s time to refocus and set realistic expectations for your team and your results.🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿How having a book can elevate your public speaking career and establish your authority even in a digital world.Learn how to use speaking and book authorship to build credibility, authority, and new opportunities in your professional journey, with practical advice on writing and publishing your own book.🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱The marketing genius behind “Death on the Nile” (2022) and what businesses can learn from Hollywood’s approach to visual storytelling.Discover how character-driven visuals and team showcases can help you stand out in any industry.⏰ Timestamps0:00 – Introductions & Show Format3:29 – Segment 1: Marketing Made Simple14:29 – Segment 2: Speakers Corner24:22 – Segment 3: Film Marketing Revisited29:37 – Key Takeaways & Final Comments👇 Over to you:Like & subscribe for more expert Q&As and marketing tipsComment below with your questions or topics for future episodesShare this episode with colleagues who want to keep their marketing simple and effective🔗 Useful Links:Watch more episodes: https://youtu.be/cB-f1VSi9Q8Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/@PascalFintoni_on_YouTube  Connect with Roger Edwards: https://rogeredwards.co.uk/services/@RogEdwardsTV ​

The one about brands in saturated markets, why people change and the film, Black Bag - TG124  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:04:12 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:22:22 Content Spotlights  ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672 PASCAL: 4 Reasons People Change by Dr. John C. Maxwell https://www.youtube.com/shorts/v2j2W_e2UZ8  00:38:57 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:20 Marketing Tech and Apps ROGER: It’s all about moving away from Adobe – one year on. Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve Photopea: https://www.photopea.com/ Audacity: https://www.audacityteam.org/ PASCAL: It’s all about better vertical videos Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there! 00:58:02 Film Marketing  Black Bag (2025) When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country. Director: Steven Soderbergh Writer: David Koepp Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris  Taglines:  It takes a spy to hunt a spy. Espionage is deadly. Marriage can be deadlier. A world of espionage. A marriage of spies. We look at why the marketing was almost nonexistent for this film and what we might have doe if we’d been in charge. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:39 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:05 Content Spotlights  ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect’s martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/  00:31.20 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:03 Marketing Tech and Apps ROGER: It’s all about alternatives to PowerPoint particularly for online presentations: Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations Another interactive alternative: https://slidone.com/ PASCAL: It’s all about practising visual storytelling this year Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos  Microsoft have (re)launched their own video editor: https://clipchamp.com/en/   00:46.22 Film Marketing  CRIMSON TIDE (1995)  Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer.  Written by: Michael Schiffer, Richard P. Henrick  Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven  Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds)  Tagline: One man was trained to follow orders... and another had the courage to question them. We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:44 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:31 Content Spotlights  ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i PASCAL: Celebrating Roger’s YouTube Channel reaching 10k Subscribers: https://www.youtube.com/@RogEdwardsTV 00:37:05 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:45:29 Marketing Tech and Apps ROGER: It’s all about VPN  Best VPN Service for 2025: https://www.cnet.com/tech/services-and-software/best-vpn/  PASCAL: It’s all about building a team of AI assistants:  NotebookLM by Google: https://notebooklm.google/ add your website url and generate an interactive audio summary and critique of your current content strategy and website user experience.  Adobe Acrobat AI Assistant https://www.adobe.com/uk/ai/overview.html access one-click generative summaries and ask your document questions to get quick answers linked to sources in the pdf.  00:57:33 Film Marketing  Pink Floyd The Wall (1982)  Director: Alan Parker  Writers: Roger Waters  Starring: Bob Geldof, Christine Hargreaves, James Laurenson, Eleanor David, Kevin McKeon, Bob Hoskins  Taglines:  A confined but troubled rock star descends into madness in the midst of his physical and social isolation from everyone. We look at the marketing of this dark and surreal 1980s musical film. Did confusion over whether this was just a rock concert film rather than a music driven story make it less successful that it should have been? About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.We're delighted to present our brand new three segments:04:42 Marketing Made Simple 14:36 Speakers Corner 21:41 Film Marketing RevisitedIn this episode, Roger Edwards and Pascal Fintoni answer the following questions:1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?2️⃣ How do you start a career in public speaking, and how can you quickly develop your unique voice?3️⃣ And 20 years on, what are the marketing lessons from Peter Jackson and The Lord of Rings trilogy?Tune in to discover how to reconnect with the Product of the Marketing Mix, the power of passion in becoming a captivating public speaker, and don't miss their marketing masterclass from Middle-earth!Please subscribe and leave comments and suggestions in the usual places. Roger and Pascal--Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about AI and Trust, The P for Product and Salem’s Lot - TG121  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:09 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights  ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/  PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206   00:30:37 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It’s all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It’s all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.  EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT?  00:45:54 Film Marketing  SALEM’S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:04:45 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights  ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale  00:39:21 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:36 Marketing Tech and Apps ROGER: It’s all about AI for professional speakers: Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal) Or maybe just go along to a meeting of https://www.toastmasters.org/ PASCAL: It’s all about superior content curation using AI Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.  00:56:29 Film Marketing   Presumed Innocent (1990)   Director; Alan J. Pakula Writers: Scott Turow, Frank Pierson, Alan J. Pakula Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. Taglines:  Sometimes it's dangerous to presume. Attraction. Desire. Deception. Murder. No one is ever completely innocent. Some people would kill for love. A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:20 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:27 Content Spotlights  ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702 PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef  00:32:40 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:22 Marketing Tech and Apps ROGER: It’s all about in-depth research: R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175 Consensus App: https://consensus.app/ PASCAL: It’s all about honing your AI briefing skills AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants. Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series. 00:50:53 Film Marketing  Flight of the Phoenix (2004) Directed by: John Moore (Behind Enemy Lines 2001) Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie.  Music by: Marco Beltrami Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape. Tagline: If They Stand Together, They Stand a Chance We look at the marketing challenges created by the film, particularly the unfair comparisons the critics made to the 1965 original. Was this a remake or an homage? About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:23 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:20:55 Content Spotlights  ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/ PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk 00:41:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:34 Marketing Tech and Apps ROGER: It’s all about video production and AI Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/ Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries 00:58:15 Film Marketing  The DESCENT (2005) Directed by: Neil Marshall Written by: Neil Marshall Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters. A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators. We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:05 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:56 Content Spotlights  ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/  PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/  00:26:54 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:34:13 Marketing Tech and Apps ROGER: It’s all about summer travelling... Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/ PASCAL: It’s all about updates from our favourite platforms: Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download  Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog  00:43:37 Film Marketing   THE DAY AFTER TOMORROW (2004) Director: Roland Emmerich Writers: Roland Emmerich, Jeffrey Nachmanoff Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm Music by: Harald Kloser Tagline: Where will you be? We look at the marketing and PR for one of the most successful disaster movies of the early 2000’s and uncover the defunct website to see how that contributed to the campaign. And can negative reactions from scientists be turn into something positive? About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:03:28 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:21 Content Spotlights  ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks  00:33:16 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:11 Marketing Tech and Apps ROGER: It’s all about quitting Adobe Creative Cloud: Replace PhotoShop - Photopea: https://www.photopea.com/ Replace Audition - Audacity: https://www.audacityteam.org/ Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve PASCAL: It’s all about new and free products from Adobe:Adobe free social media scheduler https://new.express.adobe.com/schedule  Adobe free podcast recording and editing solution https://podcast.adobe.com/studio  00:53:50 Film Marketing  AN OFFICER AND A GENTLEMAN (1982) Director: Taylor Hackford Writer(s): Douglas Day Stewart Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love. We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG11500:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undiesPASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:36:07 Marketing Tech and AppsROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms00:44:46 Film MarketingHIDDEN FIGURES (2016)Director: Theodore MelfiWriters: Theodore Melfi and Allison SchroederStarring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.Music by: Hans Zimmer + tracks by Pharel WilliamsTagline: Meet The Women You Don’t Know, Behind the Story You Do.We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.Every week we'll bring you the following segments.· In the News.· Content Spotlight· This Week in History· Marketing Tech and Apps· Film MarketingPlease subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKAPascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:38 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:58 Content Spotlights  ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.  00:38:35 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:48:02 Marketing Tech and Apps ROGER: It’s all about giving a speech. Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172 Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943 PASCAL: It’s all about creating content with more depth and authority. Research the current findings and observations from research papers: https://consensus.app/search/ Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com  00:56:02 Film Marketing  Southern Comfort (1981) Director: Walter Hill Writers: Michael Kane, Walter Hill, David Giler Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast Music by: Ry Cooder Tagline: It’s the land of hospitality... unless you don’t belong there. Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:02:37 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:10 Content Spotlights  ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0 PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates 00:29:47 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:30 Marketing Tech and Apps ROGER: It’s all about Dictation Software and I’m not allowed to choose Apple  Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech Dragon by Nuance: https://www.nuance.com/dragon.html PASCAL: It’s all about recent updated from Google/Alphabet YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0 Bard: the AI-powered virtual assistant is now ‘Gemini’ with better and new features https://blog.google/products/gemini/bard-gemini-advanced-app/  00:45:46 Film Marketing  THELMA & LOUISE (1991) Director: Ridley ScottWriter: Callie Khouri  Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-) Music by: Hans Zimmer  Tagline: Somebody said get a life... so they did! We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA. About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/

The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:04:07 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights  ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001  00:29:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:11 Marketing Tech and Apps ROGER: It’s all about animated drawing video makers: Doodly: https://www.voomly.com/doodly Video Scribe: https://www.videoscribe.co/en/ PASCAL: It’s all about creating content briefs Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout 00:51:18 Film Marketing  Where Eagles Dare (1968) Director: Brian G. HuttonWriter: Alistair MacLeanStars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton DiffringMusic by: Ron Goodwin They dare to climb a terrifying new peak in suspense... all the way up to hell! Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy.   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/

The One where we review the Best Bits Of 2023 – Christmas Special - TG111  00:00:00 Introduction  Here are your hosts, Roger and Pascal.  This week we pick our top 3 from each segment of the show from 2023 and then pick our winners. That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards   00:06:11 In the News  3 news items each. Which will be the winning news? 00:16:56 Content Spotlights  ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023  Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw  PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023 The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4 How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century  00:29:37 This Week in History  We share our top 3 historical events and then choose the winners. 00:37:04 Marketing Tech and Apps ROGER’S TOP 3 MARKETING TECH & APPS OF 2023  BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/  DJI Osmo Pocket 3: https://store.dji.com/uk Adobe Firefly – us Generative AI to edit photos. https://www.adobe.com/sensei/generative-ai/firefly.html PASCAL’S TOP 3 MARKETING TECH & APPS OF 2023 eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources. The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates Your digital assistant to suggest how to structure an article or an interview: https://www.perplexity.ai/   00:47:09 Film Marketing  ROGER’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023 The Banshees of Inisherin The Menu Operation Fortune: Ruse de Guerre PASCAL’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023 Dungeons and Dragons: Honour Amongst Thieves No Way Out Jurassic Park (30th Anniversary)  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events: The International Documentary Film Festival, Amsterdam The Big Marketing Meet Up Conference, Belfast We also share some thoughts on the cities of Belfast and Amsterdam. Lessons from Amsterdam Pascal shares his experience navigating business meetings with sales agents and distributors in Amsterdam. Key Take-aways from 3 expert presentations: 'How to Work with A Publicist', 'How to Market your Film' and 'The Future of Distribution' Marketing strategies, tactics and mindsets from the film industry that will work in other sectors, from audience profiling to press kits and more. What are audiences looking for nowadays, and what is the main difference between streaming and theatrical releases for paying customers? Lessons from Belfast What it’s like to be a closing keynote speaker and waiting until the end of the day. How Ciaran McKeon made a spook Heineken Advert that went mega viral. The surprise appearance of Seth Godin at the conference and his simple marketing wisdom. The intimate after hours book club round table where Roger talked about Cats, Mats and Marketing Plans. A wonderful session of discussion with highly engaged people.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one  about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:30 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:12 Content Spotlights  ROGER: Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip by Webb Wright in The Drum: https://www.thedrum.com/news/2023/11/01/using-ai-doritos-takes-the-crunch-out-gaming-with-new-silent-chip PASCAL: The Halloween Blog Post series by Natalie Eminae and team at OCOCO Media: https://www.ococomedia.co.uk/post/trick-or-treat-scarily-good-marketing-tips   00:24:35 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:31:33 Marketing Tech and Apps  ROGER: It’s all about YouTube growth – TubeBuddy or VidIQ?  VidIQ: https://app.vidiq.com/channels/63b584a2-ed1b-4176-b458-dcaafc39e388/dashboard TubeBuddy: https://www.tubebuddy.com/  PASCAL: It’s all about converting long form videos  AI video tool that repurposes long talking videos into shorts in one click: https://www.opus.pro/  UK based start-up with a fantastic product and offer to convert long form interviews into vertical bite-sized content: https://choppity.com/   Bonus: Zoom AI Meeting Summary – make sure to update to the latest version of Zoom.us  https://support.zoom.us/hc/en-us/articles/14423152801933-Using-Meeting-Summary-with-AI-Companion   00:40:24 Film Marketing  KILLERS OF THE FLOWER MOON (2023) Director: Martin Scorsese Writers: Martin Scorsese with Eric Roth Starring: Leonardo DiCaprio, Robert De Niro and Lily Gladstone lead an ensemble cast, that also includes Jesse Plemons, Tantoo Cardinal, John Lithgow and Brendan Fraser.  Synopsis: set in 1920s Oklahoma, Killers of a Flower Moon depicts the FBI investigation of a series of murders of the Osage people, a string of brutal crimes that came to be known as the Reign of Terror. We look at 4 marketing challenges faced by the producers of this epic 3hour plus film.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:05:02 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:17:52 Content Spotlights  ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour  https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314   00:36:51 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:43:33 Marketing Tech and Apps ROGER: It’s all about video again  Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera DJI Osmo Pocket 3: https://store.dji.com/uk  PASCAL: It’s all about getting more value from your content  Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard  Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/   00:56:06 Film Marketing  Paths of Glory (1957)  Director: Stanley Kubrick Writers: Stanley Kubrick, Calder Willingham, Jim Thompson Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years! We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/  

The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107   00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:01:57 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:14:16 Content Spotlights  ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It’s A Stroke Of Genius’ by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html  00:29:10 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:36:38 Marketing Tech and Apps ROGER: It’s all about YouTube video promotion: Veefly: https://veefly.com/dashboard/video-list HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator  PASCAL: It’s all about improving your website accessibility score Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images   00:46:15 Film Marketing  Jurassic Park (1993) Director: Steven Spielberg  Writers: Michael Crichton and David Koepp  Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight,   Music: John Williams   Strapline: An Adventure 65 million Years in the Making. We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni.#marketingnews #marketingideas #marketingtips #videomagazine 👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023. 📰 In this omnibus edition of ‘In The News’ segments from our audio and video magazine , you can expect frank reactions, expert views and practical advice inspired by the many campaigns, successful and otherwise, implemented by brands and corporations. Enjoy! Roger Edwards and Pascal Fintoni 00:00:00 Introduction - Here are your hosts, Roger and Pascal. 00:00:18 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: TikTok becoming a search engine, short videos are the way to go, podcast listening figures, online networking practices, AI used for customer service first, low-cost interactivity is up, free-ads supported streaming. 00:12:54 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Blue Monday PR stunt, Spotify laying off staff, families spending budget down, prices going up, new paid subscription for Twitter, marketing budgets increased, McDonald’s raising eyebrows, Netflix adding more subscribers. 00:26:31 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Boots new marketing campaign, Morrison’s cutting prices, Costa Coffee has a new CEO, return to the office, best before dates labels, brand awareness on the up, social media still a favourite, crisis fatigue a real challenge. 00:37:36 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: BBC employees delete TikTok, responsible drinking campaign, John Lewis ownership model, phone providers merging, international travel push, Greggs best loved brand, OpenAI releasing ChatGPT4. 00:53:10 𝗠𝗮𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Twitter false advertising, Bud Light marketing disaster, Dame Judi Dench helping you save money, The Co-op offering price discounts, Pets At Home brands consolidation, Pret A Manger in India, BrewDog gold can competition is back! 01:02:33 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Inflation falling but consumer looking for lowest prices, time spent on social media down, marketing is about humanity, Lidl vs Tesco club cards, memorable brand slogans, actors behind marketing agency, Netflix launches The Witcher Maze. 🤔 Q: what do you make of the first-half of 2023 from a marketing perspective?🤔 Q: do you have marketing news you would like to mention? Add them to the comments!🤔 Q: do you have predictions and thoughts about what the next 6-12 months will be like for marketers, customers and media platforms?About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106   00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:04:32 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:17:03 Content Spotlights  ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates https://www.launchpadassociates.co.uk/company-culture-remote/  00:33:31 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:38:07 Marketing Tech and Apps ROGER: It’s all about retrieving deleted files:  Wondershare Recoverit: https://recoverit.wondershare.net/ Stellar Data Recovery Professional: https://www.stellarinfo.com/  PASCAL: It’s all about media assets and ideas for your next project:  Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more!  Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc.  00:47:27 Film Marketing   Gladiator (2000)  Director: Ridley Scott Writers: David Franzoni, John Logan , William Nicholson Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed Music by Hans Zimmer A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105    00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:06 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:34 Content Spotlights  ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ PASCAL: A special look at Roger’s RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw  00:35:24 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:23 Marketing Tech and Apps    ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app   PASCAL: It’s all about AI-powered suggestions for your long form content: https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview  00:51:42 Film Marketing   PITCH BLACK (2000)   Director: David Twohy   Writers: David Twohy and brothers Ken and Jim Wheat  Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast.  Music: Graeme Revell  We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104    00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:45 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:54 Content Spotlights  ROGER: 9 Common Reasons Why New YouTube Channels Fail BY Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century  00:37:13 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:28 Marketing Tech and Apps   ROGER: It’s all about AI video and picture editing: OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard  Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html PASCAL: It’s all about fast and impactful video editing Quik by GoPro https://gopro.com/en/us/shop/quik-app-video-photo-editor new templates and music tracks for this fantastic AI video marketing assistant Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons.  00:56:33 Film Marketing  HEAT (1995)  A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist. Director: Michael Mann – famous for Miami Vice and Manhunter Writer: Michael Mann Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd Music by: Elliot Goldenthal  We look at the fascinating story about how 'Heat' developed from an original script by Mann which he first truncated to make a TV movie called 'LA Takedown' and then reinstated the full script for the eventual filming of 'Heat'. It’s famous for a 10-minute gun battle and a café confrontation between Al Pacino and Robert De Niro.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:32 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:27 Content Spotlights  ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/ PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation: https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA   00:28:50 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:35:47 Marketing Tech and Apps    ROGER: It’s all about K Apps KineMaster: https://kinemaster.com/ WEBTOON: https://www.webtoons.com/en/ Weverse: https://weverse.io/  PASCAL: It’s all about reconnecting with long form content The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates Do a Google Search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels – Use the information to structure your next articles   00:46:26 Film Marketing   OPPENHEIMER (2023) Director: Christopher Nolan Writer: Christopher Nolan Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh. Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet.We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:43 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:17:43 Content Spotlights  ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/   00:32:00 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:39:48 Marketing Tech and Apps    ROGER: It’s all about AI and social media Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 Midjourney AI pictures: https://midjourney-app.com/  PASCAL: It’s all about approaching AI tools the right way Flow GPT https://flowgpt.com/  a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential  00:52:48 Film Marketing   Casino Royale (2006) Director: Martin Campbell Writers: Neal Purvis, Robert Wade, Paul Haggis Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot?   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:03 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:14:12 Content Spotlights  ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/  00:29:56 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:38:27 Marketing Tech and Apps    ROGER: It’s all about true innovation in action cameras Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3  PASCAL: It’s all about getting your business on the map  Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone And don’t forget Facebook Places https://www.facebook.com/places/  00:49:44 Film Marketing   NO WAY OUT (1987)  Directors: Roger Donaldson  Writers: Kenneth Fearing (novel), Robert Garland (screenplay)  Music by: Maurice Jarre  Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast  Strapline(s): Is it a crime of passion, or an act of treason? We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller.   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

Film Marketing Special with Kate Edwards Talent Manager - TG100To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California.This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy.00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards00:03:32 A week in the life of Kate Edwards00:06:20 The difference between a manager and an agent?00:17:46 What made you decide to become a talent manager?A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history!00:25:50 How do you decide on who you will look after as a manager?Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative.00:30:25 Being on the set of Dirty Dancing and other stories00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more00:45:47 Spotlight on: Will Patton and sustaining a career over several decades00:48:26 Film projects to watch out for00:50:38 The Film Marketing Fun Quiz!If you could have a Zoom call with a film director (past or present) who would it be? If you could remake a classic, which film would it be? What is your go-to movie when you need cheering up? What is the first movie you saw on the big screen? And the last?Which band or artist would you invite to play for you and your friends at your birthday party?00:55:56 Final words and farewellAbout Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Please subscribe and leave comments and suggestions in the usual places. Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99bIn this bonus episode Roger and Pascal talk about the following AI news topics:BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q Arnold Schwarzenegger is now taking his fitness crusade to the next level and using artificial intelligence for his new podcast Arnold’s Pump Club-800: https://www.essentiallysports.com/us-sports-news-bodybuilding-news-know-how-to-handle-it-if-it-turns-on-us-despite-using-ai-millionaire-arnold-schwarzenegger-has-full-command-over-his-new-machine/About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:07 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:12:50 Content Spotlights  ROGER: Retracking of the Nemesis Rollercoaster at Alton Towers: https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw  PASCAL: AI Generated Content Is The New Floor by Rand Fishkin founder of Sparktoro: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/  00:27:08 Marketing Tech and Apps    ROGER: It’s all about BlueSky and Windows:  BlueSky: https://www.techradar.com/features/bluesky-is-like-twitter-without-elon-musk-and-thats-good-enough-for-me How to Bypass Windows 11 Requirements: https://www.lifewire.com/bypass-windows-11-requirements-7481105   PASCAL: It’s all about inspiration for your website  Refresh your website layout with Relume Templates Library https://library.relume.io/ with access to the world’s largest library of Webflow components. Get some new design ideas for your webpages from about us to pricing, FAQs, sign-up, etc. with Treasite https://www.treasite.com/   00:38:36 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:44:58 Creator Shout Outs  ROGER: Maria Franzoni – Speaking Business Academy: https://www.linkedin.com/in/maria-franzoni/ PASCAL: Aileen Smith and Karen Campbell, co-hosts of the ‘She Runs Eats Performs Podcast’ series https://www.linkedin.com/company/she-runs-eats-performs-podcast/posts/  00:51:52 Film Marketing   TREMORS (1990)  Directors: Ron Underwood Writers: S.S. Wilson, Brent Maddock (also producers) Producer(s): Ellen Collett, Ginny Nugent, Gale Anne Hurd Music by: Ernest Troost and Robert Folk Creature Effects: Alec Gillis, Tom Woodruff Jr. Starring: Kevin Bacon (Valentine), Fred Ward (Earl), Finn Carter (Rhonda), Michael Gross (Burt), Reba McEntire (Heather), Victor Wong (Walter), Ariana Richards (Mindy) and many more... Strapline(s): They say there’s nothing new under the sun. But under the ground... This 1990 Horror B-Movie Style film features an excellent cast, amazing scenery, tension, horror and fun but it never descends into parody. We look at the marketing for the film as it approaches the April 2023 celebration of 33 years since its release.   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:20 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:58 Content Spotlights  ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era: https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/  00:32:29 Marketing Tech and Apps    ROGER: It’s a random selection:  Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/ Find and share B Roll video on Envato Market: https://videohive.net/  PASCAL: It’s all about better content ideas  Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence   00:42:34 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:49:40 Creator Shout Outs  ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal  PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook’: https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/  00:54:01 Film Marketing   Operation Fortune: Ruse de Guerre (2023)  Director: Guy Ritchie  Writers: Guy Ritchie, Ivan Atkinson, Marn Davies  Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton)  An excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the movie’s villains and the financial troubles of the distributor. The marketing campaign was under-whelming and failed to showcase how good the movie really is - but was this the right decision for the new distributor given all the delays?   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B In this bonus episode, originally recorded live on LinkedIn, Roger and Pascal talk about the outrageous amount of hype building around AI in the marketing community. And now both Roger and Pascal have seen Dungeons and Dragons, they update their review of the film and its marketing based on their experience at the cinema.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about public speaking basics, the future of AI and Dungeons and Dragons: Honour among Thieves - TG97  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:30 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:18:14 Content Spotlights  ROGER: Remember these 7 Public Speaking Basics When Presenting Overseas by Joseph Liu: https://www.forbes.com/sites/josephliu/2023/03/20/remember-7-presentation-fundamentals-when-presenting-overseas/ PASCAL: Bill Gates just published a 7-page letter about AI and his predictions for its future by Grace Mayer for Business Insider: https://www.businessinsider.com/bill-gates-ai-letter-chatbots-future-predictions-2023-3?r=US&IR=T  00:35:01 Marketing Tech and Apps    ROGER: It’s all about research/surveys. Survey Monkey: https://www.surveymonkey.co.uk/ VideoAsk: https://www.videoask.com  PASCAL: It’s all about using social media reports Fame Wall https://famewall.io/ developed by Foutham Jay, collect & display testimonials on your social platforms from real people in multiple ways to win customers Sparrow Charts https://www.sparrowcharts.com/ automated social media dashboards and reports to track impressions, reach and impact   00:46:39 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:54:05 Creator Shout Outs  ROGER: Elise Quevedo for making me think about getting older and staying relevant: https://www.linkedin.com/posts/elisequevedo_too-old-for-tech-think-again-hitachi-talks-activity-7043873905391902720-ha3m/ PASCAL: Mark Orr and Dan Wilkinson, video producers and co-hosts of the new live video series LiveStream Rebels: https://www.linkedin.com/video/event/urn:li:ugcPost:7044289180306141184/  01:01:39 Film Marketing   DUNGEONS AND DRAGONS: HONOUR AMONG THIEVES (2023)  Directors: Jonathan Goldstein and John Francis Daley Writers: Jonathan Goldstein, John Francis Daley, Michael Gilio from a story by Chris McKay and Gilio Music by: Lorne Balfe Starring: Chris Pine, Michelle Rodriguez, Regé-Jean Page, Justice Smith, Sophia Lillis and Hugh Grant We look at the marketing campaign for this long awaited fantasty epic. There are two audiences. The D&D gamers and the general public. Can the marketing campaign (and indeed the film) appeal to both audiences?   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:46 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:14:13 Content Spotlights  ROGER: Don’t listen to the industry sages, they’re not your ad’s target by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/ PASCAL: The Power of Introverts in Marketing by Raja Saggi for Think with Google https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/power-of-introverts-marketing-industry/  00:31:08 Marketing Tech and Apps    ROGER: It’s all about enhancing your video editing BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/ TOKO MotionBro Graphics Pack – probably the only graphics pack you’ll ever need: https://motionbro.net/motioncan/graphics-pack/  PASCAL: It’s all about audio production and publication Captivate.fm the podcast hosting platform has just released brand new features under the label Podcasting 2.0 https://www.captivate.fm/signup?ref=rogeredwards Audio Mass – the easiest and simplest audio editing platform, and it’s free! https://audiomass.co/   00:43:22 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:53:18 Creator Shout Outs  ROGER: May King Tsang and her FOMO Podcast: https://fomocreator.social/fomo-podcast PASCAL: Simon Raybould, founder of Presentation Genius, and producer of the short, sharp LinkedIn video series called #TalkTactics https://presentationgenius.info/talktactics and pay what you like.  00:56:54 Film Marketing   The Menu (2022)  Director: Mark Mylod Writers: Seth Reiss, Will Tracy Stars: Ralph Fiennes, Anya Taylor-Joy, Nicholas Hoult Twelve guests are invited to a remote island to dine at an exclusive restaurant where the chef has prepared a sumptuous meal, with some shocking surprises. We look at the marketing campaign for this gripping and unique thriller. Did it deserve more promotion? Did the trailers give too much away or not enough? Could there have been more links with other food brands?  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:08 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:13:18 Content Spotlights  ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88   PASCAL: The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4  00:28:50 Marketing Tech and Apps    ROGER: It’s all about FREE video editors: Kdenlive: https://www.kdenlive.org/ DaVinci Resolve (Desktop): https://www.blackmagicdesign.com/products/davinciresolve/  PASCAL: It’s all about creating visual stories: Pitch Deck Hunt https://www.pitchdeckhunt.com/new-pitch-decks a collection of 1000+ pitch decks from industry-leading startups all around the world. Pitch.com https://pitch.com/ a dedicated workspace to create pitch decks, project plans, conference keynotes and more   00:37:32 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:43:45 Creator Shout Outs  ROGER: Nerdwriter (YouTube Channel) – Passengers, Rearranged: https://youtu.be/Gksxu-yeWcU PASCAL: Stephen McCormick, IT business analyst, digital content creator, MSP Community Manager for Tubblog.co.uk and author of the ‘How To Address Quiet Quitting’ article: https://www.tubblog.co.uk/blog/how-to-address-quiet-quitting/  00:49:30 Film Marketing   WATERWORLD (1995)  Director: Kevin Reynolds Writers: Peter Rader and David Twohy Music by: James Newton-Howard Starring: Kevin Costner (The Mariner), Dennis Hopper (Deacon), Jeanne Tripplehorn (Helen), Tina Majorino (Enola), Michael Jeter Straplines: Beyond the horizon lies the secret to a new beginning. We look at the production and marketing of this Kevin Costner epic which inherited the unfair reputation of being a flop even though that is not the case at all. Did the studio make a mistake by editing so much out of the theatrical release?  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:02:07 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:16:40 Content Spotlights  ROGER: Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ PASCAL: Will Artificial Intelligence Change The World Of Digital Marketing Forever? By Matteo Pittaluga: https://www.forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/  00:28:14 Marketing Tech and Apps    ROGER: It’s all about a massive Google Maps upgrade: https://www.tomsguide.com/news/google-maps-just-got-a-huge-upgrade-heres-all-the-new-features  PASCAL: It’s all about going live on social media  eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources.  Add free virtual backgrounds thanks to FreePik.com https://www.freepik.com/search?format=search&query=stream%20background&selection=1 and free background music thanks to CreatorMix https://creatormix.com/  00:41:00 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:46:17 Creator Shout Outs  ROGER: Mike’s Book Reviews - How Pet Sematary by Stephen King Captures Grief In A Way That No Other Author Has Been Able To: https://youtu.be/Lw-TV77BJ-s  PASCAL: Joanne Dolezal, Digital and Content Marketing Specialist, author of ‘B2B Content Marketing Myths: Busted’: https://www.linkedin.com/pulse/b2b-content-marketing-myths-busted-joanne-dolezal/  00:52:18 Film Marketing   The Banshees of Inisherin (2022) Director: Martin McDonagh Writer: Martin McDonagh Stars: Colin Farrell, Brendan Gleeson, Kerry Condon Music: original score composed by Carter Burwell  Two lifelong friends find themselves at an impasse when one abruptly ends their relationship, with alarming consequences for both of them. We look at the low key marketing campaign for a film that’s become a smash hit world-wide and whether Disney+ put it up too early and harmed its cinema run.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about James Cameron and Presentation Storytelling, The Strategy One-pager, graphic design trends and the film Drive - TG93  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:01:57 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:43 Content Spotlights  ROGER: Follow James Cameron's Storytelling Process to Build an Engaging PowerPoint Presentation: https://www.inc.com/carmine-gallo/follow-james-camerons-storytelling-process-to-build-an-engaging-powerpoint-presentation.html  PASCAL: The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html  00:31:36 Marketing Tech and Apps    ROGER: It’s all about podcast audio: Riverside FM: https://riverside.fm/ Adobe Podcast Beta: https://podcast.adobe.com/enhance  PASCAL: It’s all about thinking about your content differently Scribe: https://scribehow.com/home: Turn any process into a step-by-step guide, instantly. Skill Blue Prints by Amazon: https://blueprints.amazon.com/bp/amzn.ask.bp.560100e2-ff88-496b-846c-6fb44445d5d0/en-US Let your followers hear the latest news and updates from your WordPress blog.   00:42:21 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:48:49 Creator Shout Outs  ROGER: Daniel Netzel for his YouTube video on the correct chronology for the Memento Film: "Memento" in Chronological Order | The Dark Side of Leonard PASCAL: Philip VanDusen creative executive in strategic branding and graphic design and creator of the ‘15 Graphic Design Trends for 2023’ video: 15 Graphic Design Trends for 2023  00:55:45 Film Marketing   DRIVE (2011)  Director: Nicolas Winding Refn Writers: Hossein Amini based on book by James Sallis Music by: Cliff Martinez + Johnny Jewel of Desire and Chromatics to score the film Starring: Ryan Gosling, Carrey Mulligan, Oscar Isaac, Bryan Cranston, Bryan Cranston, Christina Hendricks, Ron Perlman, and Albert Brooks. Straplines: 1) There Are No Clean Getaways. 2) Get In – Get Out – Get Away We look at the marketing for this film about a Hollywood stunt driver who moonlights as a criminal getaway driver incurs the wrath of L.A.'s most dangerous criminal after a heist goes wrong. Did the marketing campaign cause people to misinterpret the theme of the film?  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/ 

The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92  00:00:00 Introduction  Here are your hosts, Roger and Pascal.    00:03:12 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:52 Content Spotlights  ROGER: 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy by Nick Brogden, Entrepreneur: https://www.entrepreneur.com/growing-a-business/5-reasons-why-you-need-to-make-emojis-part-of-your/439442 PASCAL: MAJOR ANNOUNCEMENT: New Rockstars in 2023! By Erik Voss https://www.youtube.com/watch?v=GPzUoZ2WJK0 2023 will officially be New Rockstars' BIGGEST YEAR YET, with new formats, new topics, new live events, and big new projects! Erik Voss reveals everything we've been working on!  00:36:44 Marketing Tech and Apps    ROGER: It’s all about focus and a calm environment:  Forest – Stay Focused, be present: https://forestapp.cc/ Noisli – Improve focus and boost productivity: https://www.noisli.com/  PASCAL: It’s all about creating brighter better content  Pika Mockups https://pika.style/templates Quickly create beautiful mockup images from your app screenshots, website images, tweets and more Hark Audio Lists https://harkaudio.com/ Hark editors handpick amazing podcast moments and curate them into ‘Harklists’ - podcast mixtapes.  00:48:15 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:56:04 Creator Shout Outs  ROGER: Gavin Bell from Yatter. Tested ads created by his company versus ads created by ChatGPT: https://www.linkedin.com/posts/mrgavinbell_team-ai-advertising-activity-7018245351396503552-7ij4 PASCAL: Have you taken the Next Steps Business Assessment designed by Chris Ducker yet?  https://assessment.chrisducker.com/  01:03:05 Film Marketing   Mission: Impossible – Dead Reckoning Part 1 (2023)  Director: Christopher McQuarrie Writers: Bruce Geller (based on the television series created by) Christopher McQuarrie(screenplay) Starring: Tom Cruise, Rebecca Ferguson, Pom Klementieff, Vanessa Kirby, Hayley Atwell, Cary Elwes, Simon Pegg, Indira Varma, Charles Parnell, Shea Whigham, Ving Rhames, Mark Gatiss, Rob Delaney, Esai Morales. We look at the initial marketing campaign for the 7th Mission: Impossible film. It includes a trailer plus a 10-minute video featuring one of the most dangerous stunts in movie history. Such a great tease for what will undoubtedly be a spectacular action adventure.   About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  Pascal Fintoni: https://pascalfintoni.com/  Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing   Please subscribe and leave comments and suggestions in the usual places.   Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?   Pascal Fintoni: https://pascalfintoni.com/   Roger Edwards: https://rogeredwards.co.uk/services/