PODCAST · business
Unmask ME
by Jeska Lawrence
Unmask ME is where heart-led, multi-passionate women stop shape-shifting, step into their Main Character Energy, and turn their mess into their masterpiece.Hosted by Jeska Lawrence, an award-winning PMU Tattoo Artist, Creative CEO Coach and Identity Expert, this show will help you reconnect your brain and body so you can lead from the heart and live RICH AF in passion, power, and purpose.It’s time to unlearn everything you thought you had to be, and BECOME the who you were born to be.
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17
The Self-Trust Recession & What’s Really Happening Behind Your Burnout
Everyone’s talking about a trust recession. But what if the real one is happening INSIDE you?In this episode Jeska gets into what’s actually driving the burnout, the brand flatness, and the endless loop of “I should be further along”… and WHY reclaiming your voice is the only way to overcome it.Please know, if anything here resonated today, you do not have to navigate this season alone!You can DM me on Instagram (@xoheartlab) to talk it through, or click HERE to apply for 1:1 coaching with me ORWant to know more about the HeartLAB HERo’s? Click HERE📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: The HeartLAB™️
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16
I Got Tattooed in Kansas City and was Triggered by Saran Wrap
I got tattooed at Love Leader Live in Kansas City… and it turned into a full circle moment (a REAL soul-slap) I did NOT expect.What started as matching safety pin tattoos with my mom (hashtag crafty bitches forever) turned into a real conversation about tattoo industry standards, apprenticeship culture, scarcity mindset, and the client experience nobody wants to talk about.In this episode I riff on:>> The walk-in shop vibe… and everything my brain clocked immediately (yes, including saran wrap 😅)>> Why “bare minimum” gets normalized as “tradition”>> The truth: tattooing isn’t a recognized trade in Canada — apprenticeship isn’t even a legal term>> How mentorship can pass down skill… OR pass down insecurity>> Why artists get triggered by other artists learning (and what that reveals)>> The subtle power dynamics that make clients afraid to speak up>> The moment I realized I’ve been downplaying my mastery… and I’m done with thatThis is NOT to throw shade against traditional artists sort of episode, this is a “let’s get honest AF and WANT to do better” episode to spark curiosity and self-reflection.Remember, there’s NO one “right” way to run your business; it’s not okay to assume your way is the only way because someone once told you it was.DM me what stood out (or triggered you) and lets talk about it! @xoheartlabAccess the FREE EmpowerME Identity Activation HERE📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: The HeartLAB™️
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15
Stop Letting Fear Sit in the Driver’s Seat
Fear is a terrible business partner.Most women aren’t stuck because they don’t know what to do. They’re stuck because fear keeps making decisions , and yet we label it as "responsibility"..Inside this episode I break down how fear drives urgency AND how that urgency keeps you overworking and underleading.Inside this episode:>> Why fear creates “now or never” energy>> How self-protection masquerades as responsibility>> The difference between frantic, fear-driven decisions and calm, identity-led leadership>> How to recognize when fear is in the driver’s seat>> The one question to ask before your next big yesIf your brain feels hot, everything feels rushed/heavy or all frazzled and yoy notice a pattern of burning bright and burning out on repeat, THIS is the episode that help you pause and recalibrate.Identity-led decisions are what eliminate the wobble so you can feel calm, confident and anchored AF.P.S **BONUS** DM me HABITS on instagram (@xoheartlab) to grab your Habit Hacker Workbook completely FREE so you can start building your confidence and leadership behind the scenes.📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: HeartLAB™️ Studios
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14
Body Codes: Why You Freeze, Avoid, or Spiral Around Money
When money makes your body say NO (even if your mind says GO)If thinking about money makes you freeze, flinch, or feel physically ill, you're not broken. You're remembering. In this episode, I'm breaking down the real reason your nervous system resists success and how the body stores the weight of past financial pressure.I'll talk about:>> Why making more money can feel unsafe when you’re already carrying too much>> What happens when being the dependable one wires you to hustle>> The truth behind procrastination, freeze states, and avoidance>> How success can feel heavy when your body is bracing for burnout>> My personal experience of scaling fast, crashing hard, and rebuilding in alignmentThis is your invitation to shift from tolerating success into actually experiencing it in a way your body feels safe to hold.Ready to rebuild wealth in a way that supports your brain, body, and being? Join the CEO Circle and get Jeska’s Cash Habits program for free. 📲 DM me HABITS on Instagram (@xoheartlab) to rewire your brain, your body, and your being with High Frequency Habits.Want to know more about the CEO Circle? Click HERE📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: The HeartLAB™️
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13
Why Money Feels So Heavy (Even When You’re Doing Well)
You’re not bad with money,You’re afraid of failing.In the episode it’s time to get REALLY honest about why money feels so heavy for multi-passionate, intuitively-led (and sometimes impulsive) women. Even when things are going well, but you STILL feel like a failure, stressing over financials and never really feeling like you can get it to stay.This isn’t a mere “money management” problem, It’s an identity one!Inside this episode, I’ll do a deep dive into:>> Your fear of failure that’s running the show>> How money becomes a scorecard for worth, safety, and responsibility>> Overspending as a dopamine + survival response>> The shame loop of “buy → relief → regret”>> Why asking for help can feel more terrifying than debt>> And how to stop letting numbers define who you areI also share my own personal insights and how decisions to closing a successful studio and in-person training facility effected me, and why changing your mind at any given moment IS NOT failure… but rather a level of leadership.If you’re ready to stop leading from fear and start leading from your identity, this episode is for you! And if you’re looking to take things a step further to become a more embodied leader, DM me the word HABITS on Instagram to rewire your brain, your body, and your being with High Frequency Habits.Please know, if anything here resonated today, you do not have to navigate this season alone! You can message me on Instagram ANYTIME to talk it through, or click HERE to apply for 1:1 coaching with me.Want to know more about the CEO Circle? Click HERE📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: The HeartLAB™️
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12
You’re Not Meant to Pick One Thing
Multi-passionate doesn’t mean you're destined to forever be a hot-mess. It means you have SO MUCH MORE to offer!In this episode, we talk about why the pressure to “pick a niche” keeps so many creative women stuck and what actually creates clarity without burnout.> Why selling everything at once creates confusion> How seasonal focus builds trust and momentum> Why focus doesn’t require self-abandonment> How to structure your business around who you areThis is the approach I've not only lived by, but also led women through be it in their personal life, their services, branding, and more! ⚡ Listen now and if you're looking for help finding your focus without cutting loose all that you love to do, book your FREE Brand + Identity Audit by clicking HERE📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: The HeartLAB™️
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11
Why Old Patterns Show Up Right Before Expansion
Old patterns do not show up because you are failing. They show up because you are expanding.In this episode, I take you inside a real time moment where I almost went back to a version of myself I had already outgrown. Not because I didn’t trust my vision or know where I was going, but because growth can feel unsafe to a nervous system that's acclimated to complete and utter chaos.We talk about survival identity versus leadership identity, why familiarity gets mistaken for safety, and why doing more is often a trauma response rather than a strategy. If you have ever felt the urge to go backwards right before things start to move forward, this episode is your reminder to stay.In this episode we will dive into:>> Why old patterns surface right before expansion>> The difference between survival identity and leadership identity>> Why your nervous system prefers predictability over progress>> Why more clients eventually become a ceiling (not a solution)>> How expansion asks you to earn and lead differently>> Why ease can feel more uncomfortable than burnoutPlease know, if anything here resonated today, you do not have to navigate this season alone!You can DM me on Instagram (@xoheartlab) to talk it through, or click HERE to apply for 1:1 coaching with me OR Want to know more about the CEO Circle? Click HERE📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: The HeartLAB™️
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10
Why FORCING Yourself Is Costing You Everything
If you’ve been forcing yourself to work harder, stay consistent, or keep up, then this episode is for you!I’m naming what most women never get language for: forcing yourself doesn’t build success, it breaks trust with YOURSELF.This isn’t a productivity-hack or hyped up type of episode.It’s about how forcing yourself fractures identity, drains creativity, and teaches your nervous system that success equals pressure.I’m sharing my own lived experience; the years of forcing routines that weren’t built for my brain, performing productivity, and wondering why success still felt heavy.Inside this episode:>> Why rebranding often becomes self-soothing>> How forcing kills creativity and consistency>> Why discipline feels violent for busy, creative brains>> What leadership feels like when it’s steady instead of urgent And if this resonates, CEO Circle is where we practice leading without pressure, together. If you'd like to learn more, DM me "CEO" on instagram to learn more here📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: Unmask ME™️
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9
Your Worth Isn’t Up for Negotiation
Not every client is your client. And that is a good thing.In this episode, I am coming in hot with a truth you need to hear. Your worth is not up for negotiation (ever).I share a story from one of my CEO Circle women who stood firm in her boundaries and let a misaligned client gawked at her pricing and walked out when she found out about her waitlist... Instead, my client remained calm, and released that client with confidence. THIS is real leadership., and this is what it looks like to respect yourself and EMBODY your brand, in order to support yourself AND your business.We talk about how and why your pricing is meant to act as a boundary, and why confidence is not so easy to find for the sake of performance, but a practice that bring you PEACE. We dive into what it means to stop outsourcing your power in order to be liked, accepted, or just to get paid.This episode is for you if you have ever second-guessed your worth after a single comment. If you have ever lowered your prices or bent your process to avoid conflict. If you are ready to stop shrinking and start standing tall in your own energy.Tune in now and remember this: the right people are not going to need to be convinced, they will HAPPILY reach out and throw money your way just for the change to work with you.Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: Unmask ME™️
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8
How to Let Rest Feel Safe Again
In this episode, I’m starting the conversation so many of us are scared to have; the one about why slowing down feels like a threat instead of a gift. If you’ve ever tried to rest and found yourself fidgeting, doom-scrolling, or counting down the minutes with guilt in your gut, please know you’re NOT broken! You’ve been bracing...This isn't just about rest. It's about the nervous system patterns, productivity trauma, and internalized pressure we carry, it's the old stories that tell us rest has to be earned, or justified in some way. That stillness is "lazy" or that slowing down means you will fall behind.But here’s what I know - most of us weren’t taught how to receive rest. We were taught how to outperform the rest.In this episode, I talk about:>> Why rest can feel so damn unsafe>> How to recognize the “guilty glitch” that keeps you running on fumes>> Why your leadership depends on your ability to slow down and stay present>> What real, resourced rest looks like (hint: it's not just spa days and white space)>> The truth about rest as receptivity, and how that changes everythingThis isn’t just a conversation. It’s a reclamation. Letting rest land is letting yourself be LOVED again. Listen now and let this be your permission slip to stop hustling for healing and start BEING yourself again.Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: Unmask ME™️
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7
You're Not Broken, Just Burnt Out and Bracing
We are not broken. We are burnt the F out.In this episode, we pull back the curtain on the kind of burnout that hides in plain sight. The kind that wears productivity like armor and fills calendars to avoid the stillness. If we’ve ever felt like we’re doing everything but going nowhere, we are not alone. We are not failing. We are just fried.Burnout rarely looks like a breakdown. Most of the time, it shows up as success. People applaud our packed schedules and call it ambition, but inside, we are holding our breath and bracing through the day. We are running marathons we never trained for. And it is exhausting.This conversation is a reclaiming. We name what over-functioning really is and why we have been taught to hustle even when our bodies are screaming for rest. We explore what it means to lead with capacity, not collapse. We do not need more willpower. We need wisdom. We need a nervous system that feels safe enough to stop performing and start healing.We are not broken. We are bracing. And we get to do things differently now.⚡️ Send me a DM with the word "REWIRE" on instagram (@xoheartlab) to gain access to Rewire Resistance! This is an exclusive identity shifting experience for high-acheiving women, and multi-passionate souls who are done feeling STUCK AF in freeze cycles and survival loops, and who are ready to lead from truth and conviction that gets to be EASY!✨ Grab the FREE EmpowerME Identity Activation PLUS (for a limited time) you'll also get an extra BONUS, my Leadership Rewire Masterclass + Workbook📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: Unmask ME™️
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6
Rebuild Your Identity Without Burning It All Down
What if burnout wasn’t a sign to burn it all down but a sacred invitation to come home to yourself?In this episode, we're going to flip the burnout BS script, because maybe you do not need a total identity collapse, another dramatic pivot, or a flashy rebrand.. Maybe the fire you have been trying to reignite isn't smothered like you thought, but rather buried under the years of misplaced performance, pressure, and pretending.This is your permission slip to STOP building from some half-baked attempt to survive the real world and start building from what is TRUE!Let's unpack what it means to evolve WITHOUT erasing yourself (or any part of your history). In this episode we will explore:>> Why some seasons make you want to set fire to your work and why the real work is about tuning the frequency back to YOU!>> AND Speak to the high-achieving creatives and leaders who feel out of sync with their own vision and offers a path back to a healthy senses of whole hearted-ness. No more scrapping it all, just to bust your booty starting over AGAIN.. and no more pretending to be who you never were in the first place.Because when you lead from identity, not optics, you do not just sustain the work; the work starts to sustain you.You don't need a new strategy., you need a new standard - which begins with rebuilding from the woman, not the wound.✨ Grab the FREE EmpowerME Identity Activation PLUS (for a limited time) you'll also get an extra BONUS, my Leadership Rewire Masterclass + WorkbookWant to receive weekly reflection prompts, intuitive downloads, and rebel reminders of who you truly are straight to your inbox each week? Then sign up for my FREE Secret SiSTARS email subscription 👉🏻 Join Here📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]YouTube: Unmask ME™️
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5
How to Let Go the FAKE AF Facade and Feel Yourself Again
This episode is your call to stop performing and start being. If showing up leaves you feeling drained, disconnected, or like you're constantly editing yourself in real time, then this one is for you!We explore:>> The true cost of performing a version of you that was never real to begin with>> How masking shows up even when you're "being authentic">> Why visibility without vulnerability just isn’t enough anymore>> What it actually looks and feels like to lead from your truth>>How to stop hiding in plain sight and let the real you speakYou don’t need a new strategy. You need your whole dang self - actually leading from YOUR heart, YOUR soul, and owning who TF you are, SiSTAR!✨ Grab the FREE EmpowerME Identity ActivationPLUS (for a limited time) you'll also get an extra BONUS, my Leadership Rewire Masterclass + WorkbookWant to receive weekly reflection prompts, intuitive downloads, and rebel reminders of who you truly are straight to your inbox each week? Then sign up for my FREE Secret SiSTARS email subscription 👉🏻 Join Here📲 Let’s connect:Instagram: @xoheartlabTikTok: @xoheartlabFacebook: Jeska LawrenceEmail: [email protected]: Unmask ME™️
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4
Permission to BE You: The Return You’ve Been Waiting For
You’re Not Lost... You Were Never Allowed to Be YOUWhat if you’ve never actually been lost, just buried under a lifetime of being told how to act, who to be, and what version of you is “acceptable”?In this raw and powerful episode, Jeska breaks open the truth about identity, masking, survival-mode leadership, and why so many high-achieving, deeply feeling women still don’t feel like themselves; even when they’re doing everything right.In this episode you'll uncover:>> Why you’ve never actually had space to discover who you are>> How early conditioning, people-pleasing, and masking fuel emotional exhaustion>> What it really costs to be a “master adapter” in every room you walk into>> Why over-functioning and under-expressing create identity collapse>> The truth about clarity, confidence, and the mask you forgot you were wearingThis isn’t a midlife crisis, it’s a midlife coming-home. You don’t need a new version of yourself. You need permission to be the one who’s been waiting inside you all along.Listen now, take off the mask, and let the real you lead.📲 Reach out to me directly in the DMs on instagram (@xoheartlab) or by email at [email protected] to share what landed for you today![FREE] EmpowerME Identity Activation + BONUS Leadership Rewire Masterclass with Workbook 👉🏻 Get it HEREJoin my FREE Secret SiSTARs Subscription for weekly reflection prompts, divine downloads that make a difference in how you show up for yourself, and rebellious reminders of who you REALLY are 👉🏻 Join HEREConnect with me:Instagram: @xoheartlabFacebook: Jeska LawrenceTik Tok: @xoheartlabYouTube: Unmask ME™️
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3
Tie-Dye, Squirrels, and the Pause That Saved My Soul
Yep, this one is still me raving about my time away in the woods, smashing flowers, colouring , crocheting. Creating with the realization I had been too focused on productivity, when really I needed to PAUSE. Because I LOVE what I do! And I REALLY love to create... But I had started turning every spark into something I had to sell, or curate it into content, eventually robbing me of experiencing joy outside of my work; I was losing myself.In this episode I share:⚡ The random crafts that cracked me open (and why they matter more than a launch plan)⚡ How “meandering without meaning” became a spiritual reset⚡ Why sometimes unmasking isn’t about posting or pushing through some next bold move, it’s about being humble and being humanIf your brain feels hot and your soul feels heavy, this one’s your permission slip, SiSTAR 😘 Not to do more, but to BE MORE ME.📲 Reach out to me directly in the DMs on instagram (@xoheartlab) or by email at [email protected] to share what landed for you today![FREE] EmpowerME Identity Activation + BONUS Leadership Rewire Masterclass with Workbook 👉🏻 Get it HEREJoin my FREE Secret SiSTARs Email Membership for weekly reflection prompts, divine downloads that make a difference in how you show up for yourself, and rebellious reminders of who you REALLY are 👉🏻 Join HEREConnect with me:Instagram: @xoheartlabFacebook: Jeska LawrenceTik Tok: @xoheartlabYouTube: HeartLAB Studios
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2
Unmasking Resistance: When Self-Care Is Just Fear in Disguise
This wasn't part of the plan but after a weekend away in teh woods I felt called to rip off the label of “self-care” and calling it what it is: strategic self-preservation dressed up to keep you small.I break down what really happened before my women’s retreat; the spiral, the congestion, the classic ADHD/trauma dance, and how I almost let resistance steal what God already promised me.In this episode I'll dive into:> Why heart-led leadership feels like spiritual warfare (because it is)> How your brain is built to protect, but your heart is built to lead> The V.O.W.T.G. framework for divine, embodied leadership> A mic drop on obedience that might just wreck your excusesThis one’s for the woman hiding behind “I’m just not ready yet" 👉🏻 It’s time to decide who you are in the discomfort.📲 Reach out to me directly in the DMs on instagram (@xoheartlab) or by email at [email protected] to share what landed for you today![FREE] EmpowerME Identity Activation + BONUS Leadership Rewire Masterclass with Workbook 👉🏻 Get it HEREJoin my FREE Secret SiSTARs Email Membership for weekly reflection prompts, divine downloads that make a difference in how you show up for yourself, and rebellious reminders of who you REALLY are 👉🏻 Join HEREConnect with me:Instagram: @xoheartlabFacebook: Jeska LawrenceTik Tok: @xoheartlabYouTube: HeartLAB Studios
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1
Welcome to Unmask ME
This is the space where we lay down the roles you’ve been playing, strip away perfectionism, and retire every false character you worked so hard to keep up. Here, you meet the real you; the version the world hasn’t met yet… maybe even the one you haven’t met yourself.For the high-achieving, multi-passionate woman who’s been told to tone it down, this is your permission to turn it ALL THE W! Together, we’ll explore identity, voice, leadership, and the messy magic of becoming unapologetically you.I’m Jeska Lawrence — Creative CEO coach & Identity Expert — and I’m here to help you stop performing and finally take the lead. Your unhinged, unfiltered, unmasked, unstoppable era isn’t just coming… it’s already here.Here's the link to the FREE EmpowerME Identity Activation: https://www.xoheartlab.com/EmpowerME
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ABOUT THIS SHOW
Unmask ME is where heart-led, multi-passionate women stop shape-shifting, step into their Main Character Energy, and turn their mess into their masterpiece.Hosted by Jeska Lawrence, an award-winning PMU Tattoo Artist, Creative CEO Coach and Identity Expert, this show will help you reconnect your brain and body so you can lead from the heart and live RICH AF in passion, power, and purpose.It’s time to unlearn everything you thought you had to be, and BECOME the who you were born to be.
HOSTED BY
Jeska Lawrence
CATEGORIES
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