Value Driven Data Science

PODCAST · technology

Value Driven Data Science

Value Driven Data Science is a masterclass where data professionals learn how to become strategic experts.Each week, Dr Genevieve Hayes speaks with world-class data practitioners who have mastered strategic positioning, built genuine authority, and transformed their expertise into organisational influence. You'll learn how they create value by helping stakeholders make better decisions and solve real business problems with data - not just by running analyses.If you're a data professional ready to stop being a technical executor and become a strategic expert, this masterclass is for you.

  1. 104

    Episode 105: From AI Idea to Production Reality

    Organisations today have no shortage of AI ideas. What they lack is the ability to turn those ideas into production-ready systems that deliver real business value.For data scientists trying to get AI projects off the ground, understanding why that gap exists is as important as the technical work itself.In this episode, Santosh Kaveti joins Dr Genevieve Hayes to share what organisations consistently get wrong when embarking on AI initiatives, and what data scientists can do to help get it right.In this episode, you'll discover:Why organisations with great AI ideas still fail to deploy them [02:16]What history tells us about where the current AI wave is heading [09:48]The real cost of bolting AI onto systems that weren't designed for it [13:42]How to forge the cross-functional partnerships that get AI projects off the ground [22:21]Guest BioSantosh Kaveti is the CEO and Founder of ProArch, a technology consultancy that helps enterprises operationalise AI securely and at scale. His expertise spans critical infrastructure industries, including power generation, manufacturing and healthcare, where he has seen firsthand how AI can drive business transformation in complex regulatory environments.LinksConnect with Santosh on LinkedInProArch websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  2. 103

    Episode 104: [Value Boost] The Four Zones of AI Productivity for Data Scientists

    AI can get you to 60% of a finished output in minutes. But getting from 60% to 100% - the part where real insight lives - is where human expertise becomes the deciding factor. And the more expertise you bring, the further AI can take you.In this Value Boost episode, Brent Dykes joins Dr Genevieve Hayes to apply his Four Zones of AI Productivity framework to the insight generation process and explore what it means for data professionals who want to position themselves as strategic advisors.In this episode, you'll discover:The Four Zones of AI Productivity and how they apply to insight generation [01:28]Why AI can help you find an insight but can't generate an actionable one [06:39]Why better AI tools will widen the gap between experts and novices [09:46]How to use AI effectively in your insight generation process [11:44]Guest BioBrent Dykes is the author of Effective Data Storytelling and the founder of AnalyticsHero. He has consulted with some of the world’s most recognised brands, including Microsoft, Sony, Nike and Amazon, and is a regular contributor to Forbes.LinksConnect with Brent on LinkedInEffective Data Storytelling websiteForbes article about the Four Zones of AI ProductivityConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  3. 102

    Episode 103: The Art of the Actionable Insight

    Most data scientists have been in this situation: you spend hours analysing a dataset, return to your stakeholder with your findings, and are met with a polite "that's interesting" - before your work disappears into a drawer, never to be seen again.The problem usually isn't the analysis. It's that interesting observations and genuine insights are not the same thing.In this episode, Brent Dykes joins Dr Genevieve Hayes to share the frameworks behind identifying and communicating insights that actually move organisations to act.In this episode, you'll discover:What makes an insight an insight and why only 5% of findings qualify [03:42]The four dimensions that focus your analysis before you touch the data [11:25]The six criteria for a truly actionable insight [15:06]Why narrative outperforms an executive summary every time [19:14]Guest BioBrent Dykes is the author of Effective Data Storytelling and the founder of AnalyticsHero. He has consulted with some of the world’s most recognised brands, including Microsoft, Sony, Nike and Amazon, and is a regular contributor to Forbes.LinksConnect with Brent on LinkedInEffective Data Storytelling websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  4. 101

    Episode 102: [Value Boost] How Giving Away Your Work for Free Can Build Your Authority as a Data Scientist

    Building authority as a data professional doesn't require a large budget, a publisher, or even a large audience. But it does require a deliberate decision to share your thinking with the world and the patience to let that compound over time.In this Value Boost episode, Prof. Rob Hyndman joins Dr. Genevieve Hayes to share how selectively giving away his work for free helped him become one of the most cited and influential statisticians in the world, and what data professionals at any stage of their career can learn from that approach.In this episode, you'll discover:Why Rob decided to give away his work for free from the start of his career [01:42]How open source software multiplied the impact of his research [05:58]Why authority building is a virtuous cycle and how to start it [09:47]Why starting small is the right move [10:35]Guest BioProf. Rob Hyndman is one of the world’s most influential applied statisticians and a Professor in the Department of Econometrics and Business Statistics at Monash University. He has maintained an active statistical consulting practice for over 40 years, published over 200 research papers, co-authored more than 65 R packages and written five books on time series forecasting. He is also a Fellow of both the Australian Academy of Science and the Academy of Social Sciences in Australia.LinksRob's websiteOtexts' websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  5. 100

    Episode 101: Why Traditional Statistics Still Matters in the Age of AI

    Data scientists today are under pressure to adopt the latest tools - machine learning, LLMs, generative AI. But in the rush to embrace what's new, many are leaving some of the most powerful analytical tools sitting on the shelf. Tools that handle something modern AI largely can't: uncertainty.In this episode, Prof. Rob Hyndman joins Dr. Genevieve Hayes to make the case for why rigorous statistical thinking remains indispensable in the age of AI, and what data scientists are giving up when they abandon it.In this episode, you'll discover:Why throwing data at an LLM is no substitute for building a model that understands the problem [04:27]How combining classical statistics and machine learning can produce better forecasting results than either approach alone [08:22]What data scientists lose when they stop thinking probabilistically - and why it matters for decision making [12:38]Where to start if you want to strengthen your statistical foundations [25:10]Guest BioProf. Rob Hyndman is one of the world’s most influential applied statisticians and a Professor in the Department of Econometrics and Business Statistics at Monash University. He has maintained an active statistical consulting practice for over 40 years, published over 200 research papers, co-authored more than 65 R packages and written five books on time series forecasting. He is also a Fellow of both the Australian Academy of Science and the Academy of Social Sciences in Australia.LinksRob's websiteOtexts' websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  6. 99

    Episode 100: What Data Science Value Really Means

    Over 100 episodes of conversations with world-class practitioners, a few ideas keep surfacing. Technical skill is necessary but never sufficient. The most valuable data professionals aren't the ones who build the best models - they're the ones who know which problems are worth solving. And the gap between those two things is where most data scientists are leaving value on the table.In this milestone episode, Dr. Genevieve Hayes reflects on her career journey and the conversations that helped her arrive at these conclusions, with Matt O'Mara turning the tables to put her in the hot seat.In this episode, you'll discover:From statistician to machine learning advocate and back again - and what that journey revealed [09:49]The crack in the data science skills market where significant value is hiding [18:59]Why knowing which problems to solve matters more than knowing how to solve them [24:53]The top three lessons from 100 conversations on what data science value actually means [33:49]Guest BioMatt O'Mara is the Managing Director of information and insights company Analysis Paralysis and is the founder and Director of i3, which helps organisations use an information lens to realise significant value, increase productivity and achieve business outcomes. He is also an international speaker, facilitator and strategist and is the first and only New Zealander to attain Records and Information Management Practitioners Alliance (RIMPA) Global certified Fellow status.LinksConnect with Matt on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  7. 98

    Episode 99: [Value Boost] Preventing ML Bias Before it Becomes a Problem

    Biased machine learning models don't just produce poor predictions. They can damage reputations, derail projects, and in high-stakes fields like healthcare, potentially cause real harm. Yet many data scientists don't check for bias until it's too late, missing the opportunity to address it at its source.In this Value Boost episode, Serg Masis joins Dr. Genevieve Hayes to share practical techniques for detecting and mitigating bias in machine learning models before they become major problems for you and your stakeholders.You'll discover:The most common bias patterns to watch for [01:32]How to diagnose whether bias exists in your model [04:44]The three levels where bias can be addressed  [07:13]Where to intervene for maximum impact [08:17]Guest BioSerg Masis is the Principal AI Scientist at Syngenta, a leading agricultural company with a mission to improve global food security. He is also the author of Interpretable Machine Learning with Python and co-author of the upcoming DIY AI and Building Responsible AI with Python.LinksSerg's WebsiteConnect with Serg on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  8. 97

    Episode 98: Building Trust in AI Through Model Interpretability

    When your machine learning model makes a decision that affects someone's medical treatment, financial security, or legal rights, "the algorithm said so" isn't good enough. Stakeholders need to understand why models make the decisions they do, and in high-stakes environments, model interpretability becomes the difference between AI adoption and AI rejection.In this episode, Serg Masis joins Dr. Genevieve Hayes to share practical strategies for building interpretable machine learning models that earn stakeholder trust and accelerate AI adoption within your organisation.You'll learn:The crucial distinction between interpretable and explainable models [07:06]Why feature engineering matters more than algorithm choice [14:56]How to use models to improve your data quality [17:59]The underrated technique that builds stakeholder trust  [21:20]Guest BioSerg Masis is the Principal AI Scientist at Syngenta, a leading agricultural company with a mission to improve global food security. He is also the author of Interpretable Machine Learning with Python and co-author of the upcoming DIY AI and Building Responsible AI with Python.LinksSerg's WebsiteConnect with Serg on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  9. 96

    Episode 97: [Value Boost] Mathematical Modelling as a Gateway to ML Success

    Data scientists often jump straight to machine learning when tackling a new problem. But there's a foundational step that can dramatically increase your chances of project success and create more reliable business value. Mathematical modelling from first principles provides a low-cost scaffolding that can make your machine learning work more robust.In this Value Boost episode, Dr. Tim Varelmann joins Dr. Genevieve Hayes to explain how building models from physics principles, like mass and energy conservation, creates a modular foundation that reduces computational costs and makes your work easier to understand.In this episode, we explore:1. What mathematical modelling from first principles actually means [01:20]2. How to build modular models with different resolution levels [04:39]3. When to add machine learning to first principles models [08:18]4. The practical first step to incorporate this approach into your work [09:23]Guest BioDr Tim Varelmann is the founder of Bluebird Optimization and holds a PhD in Mathematical Optimisation. He is also the creator of Effortless Modeling in Python with GAMSPy, the world’s first GAMSPy course.LinksBluebird Optimization WebsiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  10. 95

    Episode 96: Making Better Decisions with ML and Optimisation

    Data scientists use optimisation every day when training machine learning models, without even thinking about it. But there's another type of optimisation - that many data scientists are unaware of - that can be used to dramatically boost the business value of your ML outputs. This second layer transforms predictions into optimal decisions, and it's where the real impact often happens.In this episode, Dr. Tim Varelmann joins Dr. Genevieve Hayes to explain how combining machine learning with decision optimisation creates solutions that go far beyond prediction, helping stakeholders make better decisions in uncertain environments.You'll discover:How decision optimisation differs from ML parameter tuning [02:19]Why combining predictions with optimisation multiplies value [13:36]The mindset shift needed to think in optimisation terms [22:59]How to spot immediate optimisation opportunities in your work [23:42]Guest BioDr Tim Varelmann is the founder of Bluebird Optimization and holds a PhD in Mathematical Optimisation. He is also the creator of Effortless Modeling in Python with GAMSPy, the world’s first GAMSPy course.LinksGet Tim's 3 Step Guide to Add Optimisation to Your Data Science SkillsBluebird Optimization WebsiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  11. 94

    Episode 95: [Value Boost] Building Models That Work While Millions Are Watching

    Building a model for an academic paper is one thing. Building a model that has to work perfectly during the Cricket World Cup with millions watching is something else entirely. There's no room for the kind of errors that might be acceptable in research settings or even standard business applications.In this Value Boost episode, Prof. Steve Stern joins Dr. Genevieve Hayes to share practical lessons from deploying the Duckworth-Lewis-Stern method in high-pressure, real-time environments where mistakes have global consequences.You'll learn:Why model simplicity matters more than you think [02:04]The two types of errors you need to understand [03:21]How to test models for extreme situations [05:50]The balance between confidence and humility [07:37]Guest BioProf. Steve Stern is a Professor of Data Science at Bond University, and is the official custodian of the Duckworth-Lewis-Stern (DLS) cricket scoring system.LinksContact Steve at Bond UniversityConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  12. 93

    Episode 94: Creating Global Impact with Data Science

    For most data scientists, the idea of impacting the world through your work seems impossible. You may be developing technically brilliant solutions within your organisation, but seeing them become industry standards or influence global decisions feels completely out of reach.In this episode, Prof. Steve Stern joins Dr Genevieve Hayes to share how he transformed a mathematical critique of a cricket scoring system into becoming the custodian of the globally adopted Duckworth-Lewis-Stern method - all from an office in Canberra, Australia.This episode reveals:How a single email response changed everything [05:24]Why principles build trust where mathematics can't [13:19]The "error whack-a-mole" problem that destroys credibility [16:00]The real secret to creating work with impact [30:29]Guest BioProf. Steve Stern is a Professor of Data Science at Bond University, and is the official custodian of the Duckworth-Lewis-Stern (DLS) cricket scoring system.LinksContact Steve at Bond UniversityConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  13. 92

    Episode 93: [Value Boost] What Industry Data Scientists Can Learn from Academic Training

    While the transition from academia to industry can be brutal for data scientists, academics don't show up in industry empty-handed. They bring powerful transferable skills that many industry-trained data scientists never develop.In this Value Boost episode, Dr. Sayli Javadekar joins Dr. Genevieve Hayes to flip the script on their previous conversation, exploring the valuable skills that academic-trained data scientists bring to industry and how any data scientist can develop these same strengths.You'll learn:The most valuable skills academics bring to industry [01:30]Why the experimental mindset matters so much [03:43]The hidden benefit of extended research projects [04:54]How mentorship can work both ways for mutual benefit [07:06]Guest BioDr Sayli Javadekar is a data scientist at Thoughtworks, with experience at the World Bank and UNAIDS. Before this, she was an Assistant Professor at the University of Bath and holds a PhD in Econometrics from the University of Geneva.LinksConnect with Sayli on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  14. 91

    Episode 92: Making the Academia to Industry Leap in Data Science

    Making the leap from academia to industry isn't just another career change - it involves a complete shift in the way you work. Data scientists transitioning from academia face a brutal learning curve that can leave them feeling unprepared despite years of advanced training.In this episode, Dr. Sayli Javadekar joins Dr. Genevieve Hayes to share her recent journey from a tenure-track academic position to working as a data scientist in industry, revealing the challenges she faced and the strategies that helped her navigate this difficult transition.You'll discover:Why academic training can leave you unprepared for industry expectations [10:49]The mindset shifts required when moving from research to business [07:50]Strategies to help bridge the gap between academic and business work [15:23]The one thing academics should do before leaving for industry [22:11]Guest BioDr Sayli Javadekar is a data scientist at Thoughtworks, with experience at the World Bank and UNAIDS. Before this, she was an Assistant Professor at the University of Bath and holds a PhD in Econometrics from the University of Geneva.LinksConnect with Sayli on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  15. 90

    Episode 91: [Value Boost] How Your Hobbies Can Supercharge Your Data Science Career

    Activities outside of data science can strengthen the very skills data scientists need for their careers in surprising ways. From improving stakeholder communication to learning how to work with resistance rather than against it, hobbies and interests often teach lessons that directly translate to professional effectiveness.In this Value Boost episode, Colin Priest joins Dr. Genevieve Hayes to explore how unexpected hobbies and activities can make you a more effective data scientist and enhance your career.You'll discover:How dancing skills translate into better stakeholder presentations [02:02]What swimming teaches about working with resistance [06:30]Why coaching swimmers improves communication with non-technical colleagues [08:10]The simple activity anyone can try to expand their data science thinking [11:03]Guest BioColin Priest is an actuary, data scientist and educator who has held several CEO and general management roles where he has championed data-driven initiatives. He now lectures at UNSW, where he specialises in adapting education for the age of AI.LinksConnect with Colin on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  16. 89

    Episode 90: Using LLMs to Become a More Effective Data Scientist

    When most data scientists think about using LLMs and generative AI, the first thing that springs to mind is writing code faster. While that's certainly useful, if it's the only application you're exploring, you're missing some of the most powerful opportunities to enhance your effectiveness as a data scientist.In this episode, Colin Priest joins Dr. Genevieve Hayes to explore advanced LLM applications that go far beyond code generation, including techniques for processing unstructured data, improving stakeholder communication, and identifying blind spots in your analysis.You'll learn:How to use LLMs to extract structured insights from messy unstructured data [02:50]The role-playing technique that helps you practice difficult stakeholder conversations [14:12]Why using multiple LLMs helps reduce AI hallucinations [20:38]A step-by-step approach for integrating LLMs into your workflow safely [25:52]Guest BioColin Priest is an actuary, data scientist and educator who has held several CEO and general management roles where he has championed data-driven initiatives. He now lectures at UNSW, where he specialises in adapting education for the age of AI.LinksConnect with Colin on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  17. 88

    Episode 89: [Value Boost] LinkedIn Strategies for Boosting Your Data Science Career

    LinkedIn has become a powerful career tool for data scientists willing to invest the time. Regular posting can lead to unexpected work opportunities, reconnections with former colleagues, and valuable networking with professionals worldwide. But making the leap from occasional posting to consistent content creation can feel overwhelming.In this Value Boost episode, Sarah Burnett joins Dr. Genevieve Hayes to share practical LinkedIn strategies that can transform your data science career.In this episode, you'll discover:How Sarah went from posting twice a year to daily LinkedIn content [01:25]The biggest benefits of consistent LinkedIn posting for data science careers [03:15]How to manage the challenge of daily content creation without burnout [04:31]The one LinkedIn strategy every data scientist should start using tomorrow [08:47]Guest BioSarah Burnett is the co-founder of Dub Dub Data, a consultancy that offers human-centric AI and Tableau solutions. She transitioned into independent consulting after navigating redundancy from a senior role at a major bank. She is also the co-host of the podcast unDubbed.LinksConnect with Sarah on LinkedInDub Dub Data WebsiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  18. 87

    Episode 88: Building a Data Science Career After Unexpected Job Loss

    There was once a time, when data science was still in its infancy, when demonstrating any attempt to learn Python or machine learning was enough to secure a job interview. The demand for data scientists massively outweighed supply. Ten years later, however, the job market has dramatically shifted - and many data scientists who unexpectedly find themselves out of work face a truly overwhelming experience.In this episode, Sarah Burnett joins Dr. Genevieve Hayes to share how she transformed redundancy from a senior banking role into the launch of her own successful data consultancy, proving that unexpected job loss doesn't have to mean career disaster.In this episode, we explore:Why redundancy is a numbers game, not personal failure [03:54]The power of taking time to process after job loss, instead of rushing back [08:47]How to pivot when your first business idea doesn't work [16:58]Why building side projects and community involvement create career insurance [20:52]Guest BioSarah Burnett is the co-founder of Dub Dub Data, a consultancy that offers human-centric AI and Tableau solutions. She transitioned into independent consulting after navigating redundancy from a senior role at a major bank. She is also the co-host of the podcast unDubbed.LinksConnect with Sarah on LinkedInDub Dub Data WebsiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  19. 86

    Episode 87: [Value Boost] How Your Weirdness Could Be Your Data Science Superpower

    When most data scientists think about their competitive edge, they focus solely on what goes on their resume - education, work experience, and technical skills. But what if the things that truly make you irreplaceable go far deeper than your LinkedIn profile? Your family background, cultural influences, communication quirks, and even the hobbies that make you nerd out all contribute to what makes you uniquely valuable.In this Value Boost episode, Danny Ruspandini joins Dr. Genevieve Hayes to explore the concept of your "untouchable advantage" - the unique combination of experiences and qualities that make you impossible to replace as a data scientist.You'll discover:Why your untouchable advantage extends far beyond your technical qualifications [02:09]How family influences and personal quirks become professional superpowers [04:14]Why introverts have unique advantages they often don't recognize [10:36]The simple way to uncover your own untouchable advantage starting tomorrow [14:08]Guest BioDanny Ruspandini is a brand strategist, business coach and director of Impact Labs Australia. He is also the creator of One Shiny Object, a program for helping solo creatives package what they do into sellable, fixed-price services.LinksConnect with Danny on LinkedInDownload the One Shiny Object frameworkConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  20. 85

    Episode 86: Why Every Data Scientist Is Already Running a Business

    Every data scientist is running their own business - it's just that most of those businesses are solo operations with one client: their employer. Unfortunately, most data scientists don't realise this and too many fall into the trap of believing their employer will magically take care of their career development, putting them on the right projects and ensuring they get proper training. The reality is that while bosses usually mean well, they have their own careers to worry about.In this episode, Danny Ruspandini joins Dr. Genevieve Hayes to explore how applying a solo business mindset to your data science career can help you take control of your professional destiny, increase your value within organisations, and create opportunities that others miss.You'll learn:How to become the go-to person for specific problems within your organisation [07:11]The "secondary sale" technique that gets your projects approved even when you're not in the room [14:49]Why focusing on one shiny object at a time accelerates your career faster than juggling multiple priorities [19:06]How to find your signature service that makes you indispensable to your employer [23:00]Guest BioDanny Ruspandini is a brand strategist, business coach and director of Impact Labs Australia. He is also the creator of One Shiny Object, a program for helping solo creatives package what they do into sellable, fixed-price services.LinksConnect with Danny on LinkedInDownload the One Shiny Object frameworkConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  21. 84

    Episode 85: [Value Boost] The Office Politics Survival Guide for Data Science Experiments

    Here's something that data science courses don't prepare you for: even your most brilliant analysis can fail if you can't navigate the human side of your organisation. And office politics becomes especially tricky when you're running experiments. You're essentially asking people to place bets on their ideas - and then potentially delivering the news that their bet didn't "win".In this Value Boost episode, Miguel Curiel joins Dr. Genevieve Hayes to share practical strategies for handling the political challenges that come with experimentation and data science work, so you can drive real change without creating enemies.You'll learn:Why running experiments is politically riskier than regular analysis [01:50]The mindset shift that turns experiment "failures" into wins [03:56]How to overcome the "it worked for Netflix" objection [05:07]The simple strategy for reducing political friction around data work [08:24]Guest BioMiguel Curiel is the Product Analytics Manager at Bloomberg, where he works at the intersection of technology, data and human behaviour. He has a background in neuroscience and psychology and is currently writing a book on product analytics.LinksConnect with Miguel on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  22. 83

    Episode 84: The 7-Step Checklist for Creating Business Impact Through Product Analytics

    When working with data, it can be easy to fall into the trap of believing that your dataset represents nothing more than numbers on a page. However, behind every data point is a human story - people clicking through websites, abandoning shopping carts, or binge-watching Netflix shows. And in our app-driven world, understanding these human behaviours has become absolutely critical - for businesses to flourish and for data scientists to have a meaningful impact in the work they do. This is where product analytics comes in.In this episode, Miguel Curiel joins Dr. Genevieve Hayes to share his practical checklist for maximising business impact through product analytics, drawing from his own experiences analysing how people actually interact with digital products and his upcoming book on the topic.This episode explores:What product analytics actually involves, beyond just measuring clicks and conversions [03:11]Why behavioural science models are crucial for understanding user motivations [07:25]Miguel's seven-step checklist for building impactful product analytics capabilities [15:49]The most valuable skill for data scientists in product analytics [22:27]Guest BioMiguel Curiel is the Product Analytics Manager at Bloomberg, where he works at the intersection of technology, data and human behaviour. He has a background in neuroscience and psychology and is currently writing a book on product analytics.LinksConnect with Miguel on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  23. 82

    Episode 83: [Value Boost] How to Gamify Data Science Requirements Gathering for Better Results

    Stakeholder requirement gathering is often one of the most dreaded parts of data science projects - dry, tedious sessions where conflicting voices talk past each other and senior executives dominate the conversation. Yet without proper requirements, data science projects are doomed to fail due to solving the wrong problems or missing critical business needs.In this Value Boost episode, David Cohen joins Dr. Genevieve Hayes to reveal how gamification can transform stakeholder meetings from painful obligation into collaborative problem-solving sessions that actually produce useful requirements.You'll learn:Why gamification works as a "Trojan horse" for productive business conversations [03:26]How to ensure every voice is heard, not just the loudest or most senior person in the room [06:34]The simple technique that prevents senior executives from dominating and skewing requirements [06:59]The easiest way to add interactive elements to your next stakeholder meeting without complex games [08:20]Guest BioDavid Cohen is a data and AI strategy consultant, with a background in supporting the F500 clients of both Big 4 and boutique consulting firms. He is the founder of Superposition, a consulting firm that builds collaborative workshops focused on data & AI-related use cases.LinksConnect with David on LinkedInSuperposition websiteSuperposition YouTube channelConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  24. 81

    Episode 82: Why You Should Start Your Data Projects with Pictures Not Data

    Most data scientists follow the same predictable process: gather requirements, collect data, build models, and only at the very end create visualisations to communicate results. This traditional approach seems logical, but what if it's actually working against us? In this episode, David Cohen joins Dr. Genevieve Hayes to reveal how flipping the script on data visualisation - moving it to the beginning of projects rather than the end - can dramatically improve stakeholder buy-in and project success rates.This episode reveals:Why the traditional bottom-up data communication approach often misses the mark [02:36]How moving visual storytelling to the start of a project can transform stakeholder engagement [06:40]The gamified workshop framework that turns requirement gathering into collaborative problem-solving [08:50]The counterintuitive first step that immediately improves data project outcomes [20:28]Guest BioDavid Cohen is a data and AI strategy consultant, with a background in supporting the F500 clients of both Big 4 and boutique consulting firms. He is the founder of Superposition, a consulting firm that builds collaborative workshops focused on data & AI-related use cases.LinksConnect with David on LinkedInSuperposition websiteSuperposition YouTube channelConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  25. 80

    Episode 81: [Value Boost] How to Frame Data Problems Like a Decision Scientist

    Data science training programs often jump straight into technical methods without teaching one of the most critical skills for project success - problem framing. Without proper framing, data science projects are doomed to fail, right from the start, as data scientists find themselves solving the wrong problems or building models that don't address real business decisions.In this Value Boost episode, Professor Jeff Camm joins Dr. Genevieve Hayes to reveal the specific problem framing framework that decision scientists use to ensure they're solving the right problems from the start, dramatically improving their success rates compared to traditional data science approaches.You'll discover:The medical doctor approach to diagnosing business problems by distinguishing symptoms from root causes [02:09]The critical question that reveals what decisions actually need to be made [04:53]How to turn model "failures" into valuable strategic insights for management [06:24]Why thinking beyond the data prevents you from building technically perfect but business-useless solutions [10:04]Guest BioProf Jeff Camm is a decision scientist and the Inmar Presidential Chair in Analytics at the Wake Forest University School of Business. His research has been featured in top-ranking academic journals and he is the co-author of ten books on business statistics, management science, data visualisation and business analytics.LinksConnect with Jeff on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  26. 79

    Episode 80: Why Decision Scientists Succeed Where Data Scientists Fail

    Most data scientists have never heard of decision science, yet this discipline - which dates back to WWII - may hold the key to solving one of data science's biggest problems: the 87% project failure rate. While data scientists excel at building models that predict outcomes, decision scientists focus on modelling the actual business decisions that need to be made - a subtle but crucial difference that dramatically improves success rates.In this episode, Prof Jeff Camm joins Dr. Genevieve Hayes to explore how decision science approaches problems differently from data science, why decision science approaches lead to higher success rates, and how data scientists can integrate these techniques into their own work.This episode reveals:The fundamental difference between modelling data and modelling decisions [04:12]Why decision science projects have historically had higher success rates than current data science efforts [10:42]How to avoid the "ill-defined problem" trap that kills most data science projects [21:12]The medical doctor approach to understanding what business problems really need solving [22:28]Guest BioProf Jeff Camm is a decision scientist and the Inmar Presidential Chair in Analytics at the Wake Forest University School of Business. His research has been featured in top-ranking academic journals and he is the co-author of ten books on business statistics, management science, data visualisation and business analytics.LinksConnect with Jeff on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  27. 78

    Episode 79: [Value Boost] The Win Win Data Product Validation Strategy

    One of the biggest risks for independent data professionals is spending months or years developing a product or service that nobody wants to buy. The graveyard of failed data science projects is filled with technically brilliant solutions that solved problems no one actually had, leaving their creators with empty bank accounts and bruised egos.In this Value Boost episode, Daniel Bourke joins Dr. Genevieve Hayes to reveal practical strategies for validating data product ideas before investing significant development time, drawing from his experience creating machine learning courses with over 250,000 students and building the Nutrify food education app.This episode uncovers:How to spot genuine market demand before building anything [04:15]The validation strategy that guarantees you win regardless of commercial success [10:16]Why passion projects often create unexpected business opportunities [06:33]The simple approach that turns failed experiments into stepping stones for success [11:50]Guest BioDaniel Bourke is the co-creator of Nutrify, an app described as “Shazam for food”, and teaches machine learning and deep learning at the Zero to Mastery Academy.LinksDaniel's websiteDaniel's YouTube channelConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  28. 77

    Episode 78: From Machine Learning Engineer to Independent Data Professional Before 30

    The traditional career path of climbing the corporate ladder no longer appeals to many data scientists - who crave freedom and ownership of their work. Yet the leap from employment to independence can feel risky and uncertain, especially without a clear roadmap for success.In this episode, Daniel Bourke joins Dr. Genevieve Hayes to share his journey from machine learning engineer to successful independent data professional before age 30, revealing the practical steps and mindset shifts needed to transform technical skills into sustainable freedom.In this episode, you'll discover:Why embracing the "permissionless economy" is crucial for independent success [14:59]The power of "starting the job before you have it" [12:17]Why building your own website is the foundation for long-term independent success [24:35]A practical approach to opportunity selection that accelerates career momentum [17:27]Guest BioDaniel Bourke is the co-creator of Nutrify, an app described as “Shazam for food”, and teaches machine learning and deep learning at the Zero to Mastery Academy.LinksDaniel's websiteDaniel's YouTube channelConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  29. 76

    Episode 77: [Value Boost] Why Your Data Team Needs a Book Club

    The right book at the right time can completely transform your career trajectory, but many data professionals struggle to find resources that directly address their unique challenges of bridging technical expertise with business impact. While technical skills courses are abundant, guidance on becoming a strategic data leader remains scarce.In this Value Boost episode, Kashif Zahoor joins Dr. Genevieve Hayes to reveal how he transformed his entire data team's performance and culture through a simple but powerful approach: starting a BI book club that costs almost nothing but delivers enormous ROI.This episode reveals:How a weekly team book club transformed Kashif's data team [02:26]The "data concierge" concept that transforms dashboard builders into trusted business advisors [04:07]Why Data Insights Delivered by Mo Villagran is a team game-changer [08:28]The critical difference between fulfilling requests and solving underlying business problems [09:05]Guest BioKashif Zahoor is the Vice President of Business Intelligence at Influence Mobile and has extensive experience in data leadership.LinksConnect with Kashif on LinkedInData Insights Delivered (Amazon Australia)(Amazon US)The AI-Driven Leader (Amazon Australia)(Amazon US)Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  30. 75

    Episode 76: The 3 Step Framework That Transforms Data Order-Takers to Strategic Business Partners

    Many data scientists begin their careers expecting to influence strategic decisions, only to find themselves trapped as "data order takers" - endlessly running reports and responding to requests without understanding their business impact. This reactive approach limits career growth and earning potential, keeping even experienced professionals from reaching their strategic potential.In this episode, Kashif Zahoor joins Dr. Genevieve Hayes to share his journey from data order taker to strategic business partner, revealing a practical framework that any data professional can use to transform their role and accelerate their career growth.You'll learn:The three-step framework for evolving from order taker to strategic partner: amplify efficiency, deliver measurable value, and partner first, analyze second [06:21]Why understanding your company's financial model is crucial for demonstrating real business impact [10:57]The mindset shift from waiting for requests to proactively identifying and solving business problems [19:33]How building trust through consistent delivery opens doors to bigger strategic conversations [17:04]Guest BioKashif Zahoor is the Vice President of Business Intelligence at Influence Mobile and has extensive experience in data leadership.LinksConnect with Kashif on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  31. 74

    Episode 75: [Value Boost] The Psychology Hack That Gets Your Data Insights Heard

    Even the most compelling data presentation can fail if it runs headfirst into your stakeholders' cognitive blind spots. Decision makers who claim to be "data-driven" often unconsciously filter information through their existing beliefs, leaving brilliant insights ignored or dismissed.In this Value Boost episode, Dr. Russell Walker joins Dr. Genevieve Hayes to reveal practical techniques for identifying and overcoming the cognitive biases that sabotage data-driven decision making.This episode reveals:How confirmation bias transforms data analysis into a "numerical Rorschach test" where stakeholders see only what confirms their existing beliefs [02:59]The "verbal jujitsu" technique that acknowledges preconceptions without confrontation, allowing stakeholders to save face while guiding them toward data-driven conclusions [03:47]Why recency bias makes yesterday's angry customer complaint outweigh months of systematic data analysis in executive decision making [05:24]The pre-meeting strategy that helps you anticipate and prepare for stakeholder blind spots before they derail your presentation [07:00]Guest BioDr Russell Walker is the principal consultant at Walker Associates, which specialises in data science education and healthcare analytics, and previously served as a professor at DeVry University, where he co-founded the university’s business intelligence and analytics program. He holds a PhD in business administration with a specialty in computer science.LinksRussell's WebsiteConnect with Russell on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  32. 73

    Episode 74: How Competitive Debating Frameworks Can Revolutionise Your Data Science Career

    Data storytelling might make your findings memorable, but persuasion is what gets your recommendations implemented. Many data scientists have mastered communication and storytelling, yet still watch their brilliant insights gather dust because they haven't learned the crucial difference between informing stakeholders and persuading them to act.In this episode, Dr. Russell Walker joins Dr. Genevieve Hayes to reveal how battle-tested frameworks from competitive debating can bridge this gap, transforming data scientists from skilled communicators into persuasive advocates who drive real organizational change.This conversation reveals:The fundamental difference between ethical persuasion and manipulation [03:13]How to make dry statistics emotionally compelling by connecting data points to human experiences that resonate with decision-makers [08:11]The four-part "stock issues" framework from policy debate that transforms any technical presentation into a persuasive business case [11:22]The executive summary and headline strategies that ensure your persuasive message cuts through information overload [17:44]Guest BioDr Russell Walker is the principal consultant at Walker Associates, which specialises in data science education and healthcare analytics, and previously served as a professor at DeVry University, where he co-founded the university’s business intelligence and analytics program. He holds a PhD in business administration with a specialty in computer science.LinksRussell's WebsiteConnect with Russell on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  33. 72

    Episode 73: [Value Boost] How to Trust Social Media Data When You Can't Trust Social Media

    Social media data drives countless business decisions, but up to 40% of social media engagement may be artificial or manipulated by bots. For data scientists accustomed to cleaning messy data, deliberately manipulated data presents an entirely different challenge that requires specialized detection techniques.In this Value Boost episode, Tim O'Hearn joins Dr. Genevieve Hayes to reveal practical strategies for identifying and filtering out bot activity from social media datasets to extract trustworthy business insights.This episode uncovers:The telltale patterns in social media data that reveal bot activity [03:10]How machine learning classifiers can identify bot accounts [05:20]Why removing bot activity can increase marketing ROI by 10-20% [06:41]The broader application of these techniques beyond social media for identifying "dodgy" data records in any dataset [07:25]Guest BioTim O’Hearn is a software engineer who spent years gaining millions of followers for clients by circumventing anti-botting measures on social networks. He is also the author of the new book, Framed: A Villain’s Perspective on Social Media.LinksTim's WebsiteConnect with Tim on LinkedInSubscribe to Tim's newsletterConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  34. 71

    Episode 72: The Social Media Hacker's Guide to Better Data Science

    Social media algorithms silently shape what billions of people see and how they interact online. While most data scientists work to optimize business value within platform rules, there's valuable knowledge to be gained from understanding how these systems can be exploited - knowledge that can make ethical data scientists better at their jobs.In this episode, Tim O'Hearn joins Dr. Genevieve Hayes to share insights from his experience manipulating social media platforms, revealing what ethical data scientists can learn from understanding the dark side of algorithmic systems.This conversation reveals:How social media platforms are essentially just sophisticated recommendation engines [08:16]The "canary" technique for detecting when underlying systems have changed [11:36]Why customer accounts often provide better testing data than artificial test accounts [13:56]The importance of time series data collection for identifying suspicious patterns, effectiveness of campaigns, and understanding platform dynamics [18:04]Guest BioTim O’Hearn is a software engineer who spent years gaining millions of followers for clients by circumventing anti-botting measures on social networks. He is also the author of the new book, Framed: A Villain’s Perspective on Social Media.LinksTim's WebsiteConnect with Tim on LinkedInSubscribe to Tim's newsletterConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  35. 70

    Episode 71: [Value Boost] Why Most Dashboards Fail and How to Fix Yours

    Most dashboards and reports get ignored despite all the technical expertise that goes into creating them. The reason isn't technical limitations or poor data quality - it's that they fail to deliver value to the people who are supposed to use them.In this Value Boost episode, Nicholas Kelly joins Dr. Genevieve Hayes to reveal proven strategies for increasing dashboard adoption and showcasing your value as a data professional.In this episode, you'll discover:The number one reason why dashboards fail [01:15]The three-bucket framework that transforms dashboard development [04:06]How to salvage an already-built dashboard [07:12]The simple wireframing technique that opens doors to meaningful user conversations [10:08]Guest BioNicholas Kelly is the founder of Delivering Data Analytics, a consultancy focused on helping organisations enable their teams to make smarter, faster, and more confident decisions through data and AI. He is also the author of Delivering Data Analytics and the recently released How to Interpret Data.LinksNicholas's WebsiteConnect with Nicholas on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  36. 69

    Episode 70: How to Interpret Data Like a Pro in the Age of AI

    Despite unprecedented data abundance and widespread data science education, even experienced data professionals still struggle to interpret data effectively. They draw wrong conclusions, miss critical insights, or fail to communicate findings in actionable ways.In this episode, Nicholas Kelly joins Dr. Genevieve Hayes to tackle the critical challenge of data interpretation - revealing why technical expertise alone isn't enough and sharing practical frameworks for transforming raw data into actionable business insights that drive real organisational change.This conversation reveals:The four primary challenges that make data interpretation so difficult [02:24]Why ChatGPT and AI tools are changing the data interpretation landscape [06:23]The "Five Whys" technique that ensures you're asking the right questions instead of wasting time on problems everyone already understands [17:32]Why successful data projects don't end with presenting insights and what to do next [20:01]Guest BioNicholas Kelly is the founder of Delivering Data Analytics, a consultancy focused on helping organisations enable their teams to make smarter, faster, and more confident decisions through data and AI. He is also the author of Delivering Data Analytics and the recently released How to Interpret Data.LinksNicholas's WebsiteConnect with Nicholas on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  37. 68

    Episode 69: [Value Boost] The Value Proposition Framework Every Data Scientist Needs to Master

    Can you clearly articulate what makes your data science work valuable - both to yourself and to your key stakeholders? Without this clarity, you'll struggle to stay focused and convince others of your worth.In this Value Boost episode, Dr. Peter Prevos joins Dr. Genevieve Hayes to share how creating a compelling value proposition transformed his data team from report writers to strategic partners by providing both external credibility and internal direction.This episode reveals:Why a clear purpose statement serves as both an external marketing tool and an internal compass for daily decision-making [02:09]A framework for identifying your stakeholders' true pain points and how your data skills can address them [04:48]A practical first step to develop your own value statement that aligns with organizational strategy while focusing your daily work [06:53]Guest BioDr Peter Prevos is a water engineer and manages the data science function at a water utility in regional Victoria. He runs leading courses in data science for water professionals, holds an MBA and a PhD in business, and is the author of numerous books about data science and magic.LinksConnect with Peter on LinkedInA Brief Guide to Providing Insights as a Service (IaaS)Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  38. 67

    Episode 68: How to Market Your Data Science Skills Internally with the Insights-as-a-Service Approach

    Internal data science teams face a unique challenge - they're providing an invisible service that only gets noticed when something goes wrong. This puts data scientists in the awkward position of having to market themselves within their own organization, without any marketing training.In this episode, Dr. Peter Prevos joins Dr. Genevieve Hayes to share how he applied his PhD research in services marketing to transform his water utility's data team from "report writers" to strategic partners by positioning data science as "Insights-as-a-Service."This episode explains:Why treating data science as "Customer Satisfaction Engineering" rather than technical implementation shifts everything about team effectiveness [08:19]How understanding both the financial and psychological "price" users pay for insights leads to dramatically better adoption [14:36]The treasure hunt technique that transformed how stakeholders discover and engage with available data resources [18:17]Why the mantra "99% of business problems don't need machine learning" can paradoxically increase your data science impact [22:29]Guest BioDr Peter Prevos is a water engineer and manages the data science function at a water utility in regional Victoria. He runs leading courses in data science for water professionals, holds an MBA and a PhD in business, and is the author of numerous books about data science and magic.LinksConnect with Peter on LinkedInA Brief Guide to Providing Insights as a Service (IaaS)Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  39. 66

    Episode 67: [Value Boost] The 3 Level Hierarchy That Protects Your Data Science Credibility

    When deadlines loom, it's easy for data scientists to fall into the trap of cutting corners and bending analyses to deliver what stakeholders want. But what if a simple framework could help you maintain quality under pressure while preserving your professional integrity?In this Value Boost episode, Dr. Brian Godsey joins Dr. Genevieve Hayes to reveal his powerful "Knowledge first, Technology second, Opinions third" hierarchy - a  framework that will transform how you handle stakeholder pressure without compromising your standards.In this episode, you'll discover:Why this critical hierarchy gets dangerously inverted when deadlines loom and how to prevent it from undermining your credibility [01:05]How to resist the career-limiting trap of cherry-picking facts that merely support executive opinions [04:09]A practical note-taking technique that keeps you anchored to reality when stakeholders push for convenient answers [06:04]The one transformative habit that separates truly valuable data scientists from those who merely validate existing assumptions [07:17]Guest BioDr Brian Godsey is a Data Science Lead at AI platform as a service company DataStax. He is also the author of Think Like a Data Scientist and holds a PhD in Mathematical Statistics and Probability.LinksBrian's websiteConnect with Brian on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  40. 65

    Episode 66: How to Think Like a Data Scientist (Even While AI Does All the Work)

    The data science world has always been obsessed with tools and techniques - a fixation that's only intensified in the era of generative AI. Yet even as ChatGPT and similar technologies transform the landscape, the fundamental challenge remains the same - turning technical capabilities into business results requires a process most data scientists never learned.In this episode, Dr. Brian Godsey joins Dr. Genevieve Hayes to discuss why the scientific process behind data science remains more critical than ever, sharing how his original "Think Like a Data Scientist" framework has evolved to harness today's powerful AI capabilities while maintaining the principles that drive real business values.This conversation reveals:Why the seemingly basic question "Where do I start?" continues to derail data scientists' effectiveness and how mastering the right process can transform your impact [01:15]The three stages of the data science process that remain essential for career success even as AI dramatically changes how quickly you can execute them [11:07]How the accessibility revolution of generative AI creates new career opportunities for data scientists in organizations that previously couldn't leverage advanced analytics [18:34]The underrated troubleshooting skill that will make you invaluable as organizations increasingly rely on "black box" AI models for business-critical decisions [20:21]Guest BioDr Brian Godsey is a Data Science Lead at AI platform as a service company DataStax. He is also the author of Think Like a Data Scientist and holds a PhD in Mathematical Statistics and Probability.LinksBrian's websiteConnect with Brian on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  41. 64

    Episode 65: [Value Boost] How to Upgrade Your Data Visuals Without Design Training

    Even the most brilliant data analysis can fall flat when presented with poor visualisations. Many data scientists simply use default charts from their analysis software, missing the opportunity to create compelling visuals that drive understanding and decision-making.In this Value Boost episode, Bill Shander joins Dr. Genevieve Hayes to share the design principles that can transform technical charts into powerful communication tools - even for those without formal design training.This quick-hit episode reveals:Why default visualisation settings in most software undermine effective communication [02:03]The research-backed "preattentive response" principle that determines whether your visualisation succeeds or fails [05:17]How the counterintuitive "do less" approach creates more impactful data stories [06:18]A simple glance test to immediately evaluate and improve any visualisation you create [11:21]Guest BioBill Shander is the founder of Beehive Media, a data visualisation and information design consultancy. He is also a keynote speaker; teaches workshops on data storytelling, information design, data visualisation and data analytics; and is the author of Stakeholder Whispering.LinksBill's WebsiteConnect with Bill on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  42. 63

    Episode 64: Stop Being a Data Waiter and Start Stakeholder Whispering

    Data scientists can often find themselves in a frustrating cycle - meticulously executing stakeholder requests only to discover what they delivered isn't what was actually needed. The disconnect between what stakeholders ask for and what truly solves their problems can derail projects and limit advancement of your career.In this episode, Bill Shander joins Dr. Genevieve Hayes to reveal the "Stakeholder Whispering" approach from his new book - a methodology that transforms technical experts from order-takers into strategic partners who uncover and address true business needs.This conversation reveals:Why stakeholders struggle to articulate what they truly need (and often don't even know themselves) [06:32]How the "Socratic method" creates breakthrough moments that help stakeholders discover their own requirements [11:00]The six-question framework that strategically alternates between divergent and convergent thinking to reveal hidden needs [14:54]Why approaching stakeholder conversations like a curious investigator rather than a cross-examiner builds trust and uncovers deeper insights [13:28]Guest BioBill Shander is the founder of Beehive Media, a data visualisation and information design consultancy. He is also a keynote speaker; teaches workshops on data storytelling, information design, data visualisation and data analytics; and is the author of Stakeholder Whispering.LinksBill's WebsiteConnect with Bill on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  43. 62

    Episode 63: [Value Boost] 3 Affordable AI Tools Every Data Scientist Needs

    Looking for powerful AI tools that can dramatically boost your impact, regardless of the size of the businesses you serve? You don't need an enterprise-size budget to transform your work and create massive value for your stakeholders.In this Value Boost episode, Heidi Araya joins Dr Genevieve Hayes to reveal three high-impact, low-cost AI tools that deliver exceptional ROI for both your data science career and for even the most budget-conscious clients.In this episode, you'll uncover:Why Claude consistently outperforms ChatGPT for business applications and how to leverage it as your AI partner for everything from sales coaching to content creation [01:32]How Perplexity delivers real-time research capabilities that save hours of manual work while providing verified sources you can trust [04:02]How Fireflies AI notetaker creates a searchable knowledge base from client conversations that enhances follow-up and project management [07:56]A practical first step to start implementing this maximum-value toolkit in your data science practice tomorrow [09:39]Guest BioHeidi Araya is the CEO and chief AI consultant of BrightLogic, an AI automation agency that specializes in delivering people-first solutions that unlock the potential of small to medium sized businesses. She is also a patented inventor, an international keynote speaker and the author of two upcoming books, one on process improvement for small businesses and the other on career and personal reinvention.LinksConnect with Heidi on LinkedInBrightLogic websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  44. 61

    Episode 62: The Data Science Gold Mine Hidden in Small Business AI Solutions

    While most data scientists chase after scraps at the big business table, a hidden gold mine sits completely ignored. Small businesses are desperate for AI solutions but can't get help because everyone thinks they're "too small."The truth? These overlooked clients - representing a staggering 99.8% of all businesses - are willing to pay real money for simple AI implementations that deliver jaw-dropping ROI. We're talking five to seven-figure returns from solutions you could build in your sleep.In this episode, Heidi Araya joins Dr Genevieve Hayes to reveal exactly how data scientists can escape the soul-crushing enterprise world and build a thriving practice serving clients who actually appreciate your genius.Prepare to discover:Why AI implementations for small businesses can deliver dramatically higher ROI than enterprise solutions [12:16]The three pre-built AI solutions that consistently generate the greatest value for resource-constrained clients [12:16]A practical framework for identifying high-impact opportunities even when clients have minimal data [16:59]The "AI receptionist" solution that generated $30 million in new business from dead leads for one small client [21:19]Guest BioHeidi Araya is the CEO and chief AI consultant of BrightLogic, an AI automation agency that specializes in delivering people-first solutions that unlock the potential of small to medium sized businesses. She is also a patented inventor, an international keynote speaker and the author of two upcoming books, one on process improvement for small businesses and the other on career and personal reinvention.LinksConnect with Heidi on LinkedInBrightLogic websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  45. 60

    Episode 61: [Value Boost] The 90-10 Rule for Transforming Data Science Impact

    Would you believe that sharing a conversation in the lunch room could be more valuable to your data science career than spending countless hours behind a computer, perfecting algorithms and models? It's a radical idea, but it's exactly the kind of thinking that transforms good data scientists into exceptional ones.In this Value Boost episode, AI strategist Gregory Lewandowski joins Dr Genevieve Hayes to explain his controversial 90-10 rule: that success in AI and data science is 90% about people and only 10% about technology - and shares a surprisingly simple way to put this principle into practice.You'll learn:Why focusing purely on technology creates a dangerous blind spot [01:53]The critical success factor that most data science teams overlook [03:54]The "toasted sandwich strategy" for building crucial relationships [05:54]Guest BioGregory Lewandowski is the Chief AI Strategist and Founder of GLEW, a consultancy focussing on the business side of AI ROI.LinksConnect with Gregory on LinkedInGLEW Services websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  46. 59

    Episode 60: 5 Executive Priorities That Transform Data Science Results into Business Value

    If you want to succeed in data science, you need to create business value. But what does business value actually mean to the executives with the power to make or break your data science initiative?In this episode, AI strategist Gregory Lewandowski joins Dr Genevieve Hayes to share the five executive priorities he discovered while leading analytics for major enterprises - and explain why the future belongs to data scientists who understand them.This episode reveals:The two priorities that can unlock budget even mid-cycle (and why cost savings isn't one of them) [07:50]How executive priorities evolve across technology adoption cycles [10:16]Why misaligned compensation metrics doom data science projects [13:03]The "follow the money" framework for understanding what drives business decisions [12:22]Guest BioGregory Lewandowski is the Chief AI Strategist and Founder of GLEW, a consultancy focussing on the business side of AI ROI.LinksConnect with Gregory on LinkedInGLEW Services websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  47. 58

    Episode 59: [Value Boost] How Data Scientists Can Get in the AI Room Where It Happens

    Everyone’s talking about AI, but the real opportunities for data scientists come from being in the room where key AI decisions are made.In this Value Boost episode, technology leader Andrei Oprisan joins Dr Genevieve Hayes to share a specific, proven strategy for leveraging the current AI boom and becoming your organisation’s go-to AI expert.This episode explains:How to build a systematic framework for evaluating AI models [02:05]The key metrics that help you compare different models objectively [02:28]Why understanding speed-cost-accuracy tradeoffs gives you an edge [05:47]How this approach gets you “in the room where it happens” for key AI decisions [07:20]Guest BioAndrei Oprisan is a technology leader with over 15 years of experience in software engineering, specializing in product development, machine learning, and scaling high-performance teams. He is the founding Engineering Lead at Agent.ai and is also currently completing an Executive MBA through MIT’s Sloan School of Management.LinksConnect with Andre on LinkedInAndrei’s websiteAgent.ai websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  48. 57

    Episode 58: Why Great Data Scientists Ask ‘Why?’ (And How It Can Transform Your Career)

    Curiosity may have killed the cat, but for data scientists, it can open doors to leadership opportunities.In this episode, technology leader Andrei Oprisan joins Dr Genevieve Hayes to share how his habit of asking deeper questions about the business transformed him from software engineer #30 at Wayfair to a seasoned technology executive and MIT Sloan MBA candidate.You’ll discover:The critical business questions most technical experts never think to ask [02:21]Why understanding business context makes you better at technical work (not worse) [14:10]How to turn natural curiosity into career opportunities without losing your technical edge [09:19]The simple mindset shift that helps you spot business impact others miss [21:05]Guest BioAndrei Oprisan is a technology leader with over 15 years of experience in software engineering, specializing in product development, machine learning, and scaling high-performance teams. He is the founding Engineering Lead at Agent.ai and is also currently completing an Executive MBA through MIT’s Sloan School of Management.LinksConnect with Andre on LinkedInAndrei’s websiteAgent.ai websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  49. 56

    Episode 57: [Value Boost] 3 Game-Changing Questions to Save Your Data Science Presentations From Falling Flat

    Every data scientist knows the sinking feeling: you’ve done brilliant technical work, but your presentation falls flat with stakeholders.In this Value Boost episode, communications expert Lauren Lang and data analyst Dr Matt Hoffman join Dr Genevieve Hayes to share their go-to pre-presentation checklist to ensure that sinking feeling never happens again.You’ll walk away knowing:The critical business context most data scientists overlook when presenting their work [02:10]How to ensure your technical content works as hard as you do – whether presented live or shared asynchronously [04:42]The “so what” framework that instantly makes your analysis more compelling to leaders [06:57]Guest BioLauren Lang is the Director of Content for Uplevel and is also a Content Strategy Coach for B2B marketers.Dr Matt Hoffman is a Senior Data Analyst: Strategic Insights at Uplevel and holds a PhD in Physics from the University of Washington.LinksConnect with Lauren on LinkedInConnect with Matt on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  50. 55

    Episode 56: How a Data Scientist and a Content Expert Turned Disappointing Results into Viral Research

    It’s known as the “last mile problem” of data science and you’ve probably already encountered it in your career – the results of your sophisticated analysis mean nothing if you can’t get business adoption.In this episode, data analyst Dr Matt Hoffman and content expert Lauren Lang join Dr Genevieve Hayes to share how they cracked the “last mile problem” by teaming up to pool their expertise.Their surprising findings about Gen AI’s impact on developer productivity went viral across 75 global media outlets – not because of complex statistics, but because of how they told the story.Here’s what you’ll learn:Why the “last mile” is killing your data science impact – and how to fix it through strategic collaboration [01:00]The counterintuitive findings about Gen AI that sparked global attention (including a 40% increase in code defects) [13:02]How to transform “disappointing” technical results into compelling business narratives that drive real change [17:15]The exact process for structuring your insights to keep executives engaged (and off their phones) [08:31]Guest BioDr Matt Hoffman is a Senior Data Analyst: Strategic Insights at Uplevel and holds a PhD in Physics from the University of Washington.Lauren Lang is the Director of Content for Uplevel and is also a Content Strategy Coach for B2B marketers.LinksConnect with Matt on LinkedInConnect with Lauren on LinkedInCan Generative AI Improve Developer Productivity? (Report)Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

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ABOUT THIS SHOW

Value Driven Data Science is a masterclass where data professionals learn how to become strategic experts.Each week, Dr Genevieve Hayes speaks with world-class data practitioners who have mastered strategic positioning, built genuine authority, and transformed their expertise into organisational influence. You'll learn how they create value by helping stakeholders make better decisions and solve real business problems with data - not just by running analyses.If you're a data professional ready to stop being a technical executor and become a strategic expert, this masterclass is for you.

HOSTED BY

Dr Genevieve Hayes

Produced by Genevieve Hayes Consulting

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