Watch The Icon

Elegant, restrained, and enduring — the Calatrava defined what a dress watch should be. It is not loud, but it speaks volumes.

Originally made for polo players, the Reverso’s swiveling case and Art Deco lines made it a dual-face icon with timeless flair.

Inspired by WWI tanks, this slim icon became a favorite of artists, royals, and rebels alike. The epitome of understated power.

With its bold shape and Steve McQueen swagger, the Monaco became the anti-chronograph — instantly unforgettable and unapologetically cool.

Another Genta legend, the Nautilus took Patek Philippe to casual elegance territory — and made waiting lists its calling card.

Built for the racetrack but adored on red carpets, the Daytona is a high-speed icon — turbocharged by Paul Newman and collectors’ obsession.

A watch born out of crisis — one that turned steel into gold and redefined what luxury could look like. Meet the Audemars Piguet Royal Oak.

A tale of rockets, Cold War rivalries, and the only watch worn on the Moon — the Omega Speedmaster, the Moonwatch.

This is a tale of deep-sea dives and Cold War spies. Meet the Rolex Submariner — the dive watch that set the standard.

This is the story of sky-high ambition and the first true wristwatch icon: the Cartier Santos-Dumont — born not the in boardroom, but in the clouds.