What is Public Relations?

Small Rooms, Big Impact: Reframing Success and Spotlight in the Age of "More, More, More"Sit with this: What if everything in your business could be easier, more abundant, and led—truly led—by your own intuition, rather than by trends and hype? This episode of What Is Public Relations? is one for the rebels, the rule-breakers, and the quietly ambitious. If you’re ready for honest conversations about visibility, self-trust and why smaller might be better, you’re in the right place.INTUITION OVER HUSTLEThere’s a myth that business success must be hard-fought, that the grind is the price of admission. But what if you’ve simply done the work and now it’s meant to feel easy? Jennifer shares how trusting her intuition (even when it says “post that at 3pm on a Tuesday!” or “book that flight without knowing the itinerary”) leads to the deepest impact and most aligned growthShe’s also frank about burnout, self-sabotage, and doing things because you’re “supposed to” and why she’s giving it all a hard pass in favour of joy, creativity, and connection.SMALLER ROOMS, DEEPER IMPACTIf the thought of a packed conference hall leaves you cold, you’re not alone. Both Laura and Jennifer talk about the rising power of intimate, thoughtfully curated spaces where every woman can be seen, where collaborations spark over real connection, and where the “monetise everything” gospel is replaced by a richer definition of success. Less noise. More depth.STOP OUTSOURCING YOUR ANSWERSWe live in an era saturated with advice and “pay the pain away” coaching. Jennifer throws aside the one-size-fits-all approach. Her challenge: quit asking everyone else what you should do. Start listening to yourself. If it doesn’t feel right, don’t do it. If you know deep down it’s yours to pursue, even if it feels scary or illogical, back yourself and move.WOMEN - THIS IS YOUR TIMEBoth Laura and Jennifer call out the old narratives that keep women last on their own to-do lists. Tradwife trends? Out. Shrinking your ambitions because “the family wouldn’t understand”? Out. If you’re waiting for confidence, you’ll wait forever. The only path forward is action, doing the thing, collecting data, and rewriting old stories in your own voice.VISIBILITY WITH A PURPOSEIf you want to impact more people, you must be seen, but not everywhere, not by everyone. It’s about finding your platform(s), sharing your message intentionally, and building credibility through the right mix of PR, speaking, and real-world connections.For Jennifer, stages aren’t scary, distilling her message to its potent essence is the work. And with a book deal signed and a vision for “reading parties” from London to sunloungers, she’s here to make self-empowerment both practical and joyful.SO, WHAT CAN YOU TAKE FROM THIS EPISODE?Success doesn’t have to be punishing. It can be easeful, rich, intuitive.The most compelling rooms aren’t always the biggest.Your intuition is a powerful guide, if you’re brave enough to listen.Stop playing small, stop putting yourself last, and start backing yourself.Ready for a new narrative around PR, business, and women’s voices? This episode will challenge you, inspire you, and maybe—finally—give you permission to make your own rules.Want to connect with Jennifer?Instagram: @‌wellbeingwarrior.ieWebsite: wellbeingwarrior.ieShare your takeaways or DM Laura Perkes on Instagram @‌prwithperkes. Let’s keep the conversation honest, fiery, and real.

Audacity, Authenticity & The Real Work of VisibilityThis episode is for every entrepreneur, founder, coach, or anyone who feels like the world’s best-kept secret. You’re smart, experienced, ready to make a difference, but maybe there’s a disconnect: the world isn’t seeing the real you, and your messaging doesn’t feel quite right. Why is that?Let’s break it down.The Myth of ‘Just Being Seen’If you’re exhausted from advice that says, “just get out there, be more visible!” this episode will give you a different lens. Ben is unapologetic in his belief that showing up for the sake of being seen is only one layer. He doesn’t advocate exposure without purpose or strategy; it’s about alignment, energetic connection, and rooting back into who _you_actually are, not who you think you should be online to please the algorithm, your competitors, or the “guru” of the weekBeing visible, as we dissected on air, is easy; but being authentic and audacious (his favourite word) is a very different energy.Who Are You If You’re Not Performing?The question at the heart of today’s conversation: who are you behind the brand? Many founders, including Ben, drift away from their true selves, only to realise that the “surface reasons” clients come with, such as messaging, growth, and PR are usually cover stories for deeper work.You can feel the difference when you show up because it’s expected, versus when you show up as yourself, with the audacity to be honest about the messy bits, your woo-woo side, or even your psychic intuition.The Real Work: Reflection, Discomfort, And ReconnectionHere’s the uncomfortable truth: growth often means slowing down, getting quiet, and sitting in the “yuck” so you can hear what your body, mind, and inner team are really telling you. Sometimes that’s 16 months out of the game. Sometimes it’s refusing the challenge launch because, frankly, your gut says no.True visibility starts with real self-knowing, knowing what lights you up, what makes you shrink, and what you simply will not do anymore.Audacious Live & The Power of CommunityRather than another “shout loudly in a crowded room” event, Ben created Audacious Live: an experience for people ready to drop the masks, be witnessed as they are, and leave with a little more courage to be themselves in the world. Performative energy is swapped for actual human connection, laughter, and “micro shifts” that ripple outwards.The strategy? Intimacy, joy, and spaces where you’re not just a LinkedIn post among thousands—here, you’re seen and held.What This Means For YouIf you’re still hustling for visibility but not getting the traction, or if you’re visible but not fulfilled, ask yourself:Am I showing up in spaces that actually light me up?What is my body/soul/team (however you connect) trying to communicate?Is my messaging a true reflection of me, or am I playing small because of old stories?Am I letting others’ “rules” dictate my actions?Do I need a strategy day…or just a day at the spa?Strategic visibility is not about being everywhere. It’s about who you are where you are, and letting your energy do the work for you.Take audacious action by slowing down and listening in. Build your business, your brand, and your reputation on a foundation of authenticity, resonance, and unapologetic self-ownership.If you’re ready for more real talk on being visible, building community, and showing the world who you really are, find Ben on Instagram (@benfranklinofficial) and keep following ‘What Is Public Relations?’ for the conversations no one else is having.Because you don’t need another “visibility tactic.” You need a reason—and the audacity—to be seen for real.

If you’ve ever felt like you’re drowning in the endless shriek of “authenticity,” “magnetism,” or “iconic leadership” in your socials, then you’ll want to tune in and break down exactly what it takes to actually stand out in a sea of sameness.In this episode, Laura Perkes brings back the kind of conversation that cuts through the noise, joined by business strategist, leadership expert and documentary trailblazer Kayleigh Greenacre. BUT, in true WIPR fashion, we’re not here to just talk business “hacks” or shiny photo shoots.ICONIC LEADERSHIP: IT’S NOT (JUST) ABOUT SHOWING UP“Iconic leaders” isn’t just a buzzword for Kayleigh. It’s about stepping into your zone of genius and owning your unique vision, values and presence, warts, slippers, self-doubt and all! The big secret? You don’t have to force the high-energy, ultra-polished persona. Kayleigh shares how her clients dig into their own stories, separately mapping chapters and episodes to find the authentic gold within.AUTHENTICITY VS. CURATION: WHERE TO STRIKE THE BALANCEIt can feel exposing to share “the real you,” especially as a woman in business. Laura confesses she’s wrestled with this herself. Spoiler: you don’t need to spill every detail for the sake of “relatability,” nor must you over-edit yourself into something unrecognisable. Instead, Kayleigh recommends strategic selectivity, sharing stories that genuinely link to your personal mission and always with purpose.Sometimes, those scrappy Instagram Story moments in your sweatpants do more for building authority than a hundred perfectly lit headshots.BUILDING MOVEMENTS, NOT JUST BUSINESSESEver felt wild imposter syndrome at the mere thought of documenting your entrepreneurial journey, let alone starring in a documentary about it? Kayleigh walks us through the origin story of ‘Actually I Can’—the movement sparked by personal upheaval, self-belief and a commitment to showing her daughter what determined women can do. The lesson? Purpose, activated.Relationships trump quick wins. The production of her film is a practical showcase of how maintaining genuine connections will open unexpected doors (and lead to premieres in Leicester Square).WHERE TO START? SCRAP THE GIMMICKS, GO BACK TO BASICSOverwhelmed? Kayleigh prescribes a radical return to roots: get crystal clear on your vision, values, beliefs and mission on paper, not just in your head. From there, draw up strategic pillars for your content and communication. Nobody needs another copycat; they need you.STRATEGIC VISIBILITY: WHY HOW YOU SHOW UP MATTERS MORE THAN WHEREAre you curating your feed so you’re not sucked into the drama vortex? Are you showing up in the places your clients actually hang out? Are you leveraging media to amplify your message? Visibility isn’t just about getting seen. It’s about being seen for the right thing by the right people and being remembered for it.TO BE ICONIC, STOP TRYING TO BE EVERYTHING TO EVERYONEFind your “one thing.” The signature, the zone of genius, the niche famous, the iconic move.Share your story with purpose, not panic.Curate experiences and emotions, not just content.Guard your energy and your feed.Build relationships, not just revenue streams.Visibility doesn’t guarantee success. Being known for who you are, what you stand for and the way you make others feel? That’s where the magic (and yes, the sales) really startsConnect with Kayleigh Greenacre on Instagram @‌kayleighgreenacre. Follow Laura Perkes @‌prwithperkes for ongoing real talk in the world of visibility, PR, and leadership.—Ready to step into your own iconic era? It starts with you. It starts now.

“PR ISN’T ONE MORE THING, IT’S THE THING”Until you listen to this episode, you might believe that Public Relations is  a nice-to-have, something you slap onto your business when you have time, or when you want to “look bigger.”But Laura Perkes is here to turn that thinking on its head. PR isn’t just an add-on: it’s what drives your visibility, your impact and ultimately your income. It’s the engine behind your authority, the catalyst for opportunities and the secret that transforms your business from hidden to unignorable.THE REALITY OF PRYou might be rolling your eyes, convinced PR is only for people with a dramatic life story or a massive “why.” In reality, as Laura Perkes reveals, most of her clients don’t lead with their personal story, they lead with their expertise. They’re established and they have evidence of their impact, but they feel like a “best-kept secret.” PR becomes the bridge that moves them out of their inner circle and into rooms where their influence creates real freedom and wealth.YOUR AUTHORITY DESERVES TO BE SEENWhen you leverage press coverage, podcast interviews, and speaking on stage, you open doors that were previously closed. One podcast interview can result in board invitations, paid speaking gigs and corporate opportunities. One piece in an online business magazine can lead to a regular column, access to elite networking and the chance to speak to audiences you never imagined.THERE’S NO “ONE AND DONE”Visibility isn’t a single event, it’s a cumulative effect. The press, podcasts, and stages, all become assets, not trophies, once you learn to leverage them. Too many entrepreneurs treat coverage like a sweet treat to be consumed and forgotten. In reality, it should be multiplied, amplified and woven into your sales process, follow-ups and social strategy.SEO, relevance, trust and authority are byproducts of strategic PR. Being seen by the people who matter creates magnetism and opportunities come to you instead of you having to hustle for every inch of attention.THE VISIBILITY ENGINE: PR TO PROFIT METHOD™Introducing the PR to Profit Method, Laura’s disruptive system for turning PR opportunities into tangible ROI. It’s not about throwing money at every channel. It’s about becoming niche famous, known for the one thing you do brilliantly, paid as the authority and invited into rooms that transform your business.You don’t have to invest tens of thousands in endless PR contracts, podcast placements and speaking fees. The Niche Famous Circle, a PR private members club, brings together vetted, strategic opportunities matched to where your ideal clients are hanging out. And it equips you to leverage those opportunities for maximum profit and impact.WHERE TO NEXT?Whether you’re just starting or scaling to eight-figures, you don’t need to keep hustling for attention. PR isn’t just “more visibility”, it’s about showing up in the right spaces, being remembered for your expertise and becoming magnetic to clients, journalists and event organisers alike.Through Niche Famous Circle, you gain access to industry expertise, curated media introductions and the step-by-step leveraging tactics that most PR firms aren’t teaching.If you’re ready to step into strategic visibility and real authority in 2026, drop a DM to Laura on Instagram @‌prwithperkes with the word “access.”PR is your non-negotiable. It’s not about razzle-dazzle or being everywhere for the sake of it—it’s about standing out in a sea of sameness, being paid as the expert and getting invited to opportunities you didn’t know existed.Raise your profile. Build your reputation. Become Niche Famous.Want to find out what level of PR support you actually need?Schedule a free Growth Audit with Laura Perkes, or explore Niche Famous Circle to start leveraging PR for profit today.

This episode of "What Is Public Relations?" will challenge your perspective on launches, visibility and what it REALLY takes to stand out in today’s online business landscape.If you’re hoping there’s some shortcut to credibility, or you’re buying into the narrative that online courses and launches are “dead,” you may want to hear what Matt Hall (the undisputed Launch King!) and Laura Perkes are saying...IS VISIBILITY ENOUGH?Visibility isn’t purely about being seen. As Matt explains, pandemic-era “visibility” hype led many to believe that success was just a numbers game. But being visible for the sake of visibility isn’t what drives your business forward—it’s what you say, how you say it and who’s witnessing it.“Stop trading time for money” might be a catchy slogan, but building authority, trust and recurring revenue takes more than just showing up. If your launch flops or your message falls flat, it’s likely not because those tactics don’t work; it’s because the market has changed and surface-level strategies are no longer sufficient.Ask ourself: Are your free launch events genuinely valuable, or are they thinly veiled sales pitches? Are you caring enough, innovating enough, or simply adding to the noise?THE LAUNCH MYTHS & MARKET REALITIESAs Matt dives deep, the “trust recession” is real: audiences are more cynical, AI makes everything appear slick (and fake), and too many people have burned out investing in low-grade courses. Success now demands more LIVE support, accountability and over-delivering on promises, NOT just a pre-recorded course and a few Instagram posts.“I like that the market correction is forcing us to be better and care more.” (Matt)BUT WHAT IF YOU’RE NOT LAUNCH KING MATERIAL?Both Laura and Matt reflect on playing the long game, the importance of self-trust and trying something before you judge how it will perform and deliver.Never underestimate the power of patience, perseverance and real mentoring. Anything new will (naturally) feel scary, and sometimes the only metric that matters after your first try is: did you actually do it?Visibility and audience engagement still matter, you need a real, loyal audience to launch to, but launching itself is often the best way to build that engaged audience. Celebrate your first attempt, then iterate and improve.WHAT’S REALLY GOING ON BACKSTAGE?Think stages are the ticket to visibility? Matt pulls back the curtain on what it takes to organise an event like Business Mastery Live. He spills the tea: events are the hardest asset to nurture, they’re financially risky and heavily reliant on speakers who bring something fresh, deliver actual value and have a proven track record.If you want to be chosen to speak on stage, ask yourself—are you building your audience and getting visible the right way, or relying on entitlement and shortcuts?PR THE MISSING PIECE IN YOUR VISIBILITY ENGINEPR isn’t elitist anymore. The “as seen in” and media features are potent tools for credibility, but you don’t always need a big agency or budget to get started. As Matt shares, strategic angles and DMing journalists landed him local BBC news and press coverage, long before he paid for support.Don’t underestimate relationship-building: get in the right rooms, have quality conversations and focus on being memorable for all the right reasons.Networking isn’t about pitching to everyone you meet—it’s about showing up, serving and becoming a decent human being that others want to support and refer.Want to learn more or connect with Matt?Find him on Instagram @‌matthallofficial (and yes, it’s really him replying!). And Laura Perkes is always open to critique, questions or hellos at @‌prwithperkes.

Rethinking Success & Identity: Why Your Business Isn’t Just About VisibilityThis episode is full of hard truths, candid laughs and the kind of conversations most entrepreneurs won’t have in public. If you’re clinging to the idea that “being visible” is the magical route to business success, let’s take a collective breath and dig a little deeper.“All the hats and all the things…”Running your own business isn’t just about marketing, landing clients, or even smashing your PR strategy. Laura Perkes and Jodie Hayward get real about the “messy middle” of entrepreneurship, the time where you’re questioning everything, feeling stuck and doubting your choices on a near-daily basis.Success isn’t just about showing up. It’s about alignment, identity and learning when to pivot (even when it’s painful).Two Sides of the Story: Growth & AlignmentLet’s break this down:Jodie Hayward - shares her journey from high-achieving COO (and main breadwinner) to letting go of a thriving, multi-six-figure business because it was killing her on the inside. Her why? Wanting to set a better example for her daughter and refusing to hand down old stories about self-worth, sacrifice and burnout.Laura Perkes - echoes a similar pivot: twenty years in PR, yet she had to rediscover who she was and what she really wanted from her business; 18 months of uncomfortable “messy middle” growth.Key takeaway? You need both structure and soul. Systems without identity are empty. Identity without action is stalled potential.Stop Comparing & Start LeadingHappiness doesn’t exist where there is comparison. It’s time to stop side-eyeing everyone else’s highlight reel and start owning your own story, with all its messy, beautiful pivots.Ask yourself:Are you chasing other people’s definitions of success?Are you allowing your own “North Star” to evolve as you grow?Remember: your story is enough. You’re enough.Visibility with PurposeHere’s what no one tells you: PR, podcasts, press, none of it means much if you aren’t clear on why you’re showing up. Are you just trying to get featured everywhere for the dopamine hit, or are you stepping up to serve, to connect and to lead?Being visible for visibility’s sake won’t build your business or your legacy.Impact comes from depth, not just reach.PR as a Tool for ConnectionPR isn’t about self-absorption or manufactured fame, it’s about real, human stories that connect, that serve and that build true community.That “one feature in Forbes” won’t land you the business you’re after if you’re not willing to be authentic, generous and a little bit brave.The Real Magic FormulaPurpose + Potential = PotencyBe brave enough to reimagine your own roadmap.Be visible in ways that actually matter to you (and your HELL YES clients)Allow yourself to evolve.As Jodie Hayward puts it: “Stop comparing yourself to everyone else and just travel your own path. If anyone can take anything away, it’s that. Find your friends.”Want More?You can find Jodie Hayward on Instagram @‌the_jodiehaywood and Laura Perkes at @‌PRwithPerkesIf you’re ready to stop being the world’s best-kept secret, lean into your “messy middle,” and build a purpose-driven, aligned business that feels as good as it looks (and has impact as big as your vision), subscribe and join the conversation.What is your North Star? Are you ready to claim it?

Visibility is glorified everywhere. If you’ve found yourself believing that being visible will catapult your business to extreme levels of success (and maybe even wondered how the “queens of visibility” keep going when the trolls come out), this episode is your dose of the truth behind the hype.THE MYTH OF "MORE VISIBILITY"We’ve all heard it: “Be more visible!” But as Laura Perkes and her guest, Lisa Johnson discuss, being visible is only part of the equation. And in reality, it comes with as many challenges as rewards. From a four-page feature in Forbes early in her career, to front-page headlines that invited a storm of backlash, Lisa Johnson has experienced firsthand what really comes with showing up in the media.WHAT DOES "BEING VISIBLE" ACTUALLY MEAN?In its simplest form, visibility means being seen. But why, where, and by whom matters far more than the hype suggests.Case in point: Lisa Johnson jumped into PR at the very start of her business and landed a major Forbes feature, not because she agonised over whether she was “ready,” but because her message was unapologetically hers. She even admits that in hindsight it was a little naive to believe she could land a feature in Forbes - but being ‘green’ to PR is often the recipe to success.Her lesson? Naïvety can work in your favour, but thought leadership comes when you’re bold enough to say what needs to be said, not what you think will keep everyone happy.THE NEGATIVE SIDE OF VISIBILITYHere’s what you won’t see in most “visibility” sales pitches: abuse, backlash and the emotional toll of being in the public eye. Lisa opens up about being targeted online, the differences in how women are treated when talking about money and how the press will twist your words for the sake of a headline.Expect:Judgment for being a woman who earns money.Outrage over family roles (“I do Nothing, he does Everything” – thanks, Daily Mail!).Personal attacks, projections and negativity.So, why does she keep showing up? Because if women stop raising their voices out of fear, nothing will change for the next generation.LEARNINGS AND ADVICE: FROM PR BEGINNER TO PR PRODo your own PR at first.Lisa did all her own outreach for four years. Pitch yourself, you’ll learn the process and how to tell your story. It matters.Understand what you’re paying for. If you hire PR support, treat it as a collaboration. The best results come when you bring your own ideas and angles to the table.Align your message with where you’re going, not just where you are. Get clear on what you want to be known for and who your audience is.Be prepared for backlash. Protect your peace, but don’t shrink for fear of judgment. It says more about them than you.You don’t need a dramatic story. Every single person has a story worth telling.HOW TO BE STRATEGIC WITH VISIBILITYGet super focused. Don’t spray your story everywhere, choose the right platforms, audiences and time for the message you want to share. Avoid the “be visible everywhere” trap. As your reputation grows, be intentional and selective with where you appear.As Lisa says: “PR isn’t just about getting your name out there. It’s about impact. When you tell your story, you create a ripple effect.”Feeling ready to dig deeper into your own story and message?Listen to the episode for a candid, no-BS look at the realities of putting yourself in the spotlight, and walk away with permission to show up, share your truth and do it your way.Follow Lisa Johnson on Instagram: @‌LisaJohnsonStrategistDM Laura Perkes on Instagram: @‌PRWithPerkes to join the conversation about the pressures and pitfalls of being visible in 2026.

Why You SHOULD Welcome Bad Press: The Truth Behind “Sickfluencer” PRIf you’ve ever worried about the downside of being “too visible” then this episode is for you. What Maddy Alexander Grout shares is raw, real and the exact antidote we ALL need to see past the glossy, filtered version of PR you see everywhere online…WHAT HAPPENS WHEN THE PRESS LABELS YOU THE “SICKFLUENCER”?Visibility can change your business. Being seen, heard, hired and paid as The Authority is the pinnacle of being Niche Famous. Investing in PR is the fastest way to achieve this - whether that’s being interviewed on podcasts, featured in the press or speaking on stage.What you'll hear in this conversation between Laura Perkes and Maddie Alexander Grout, is that there is alwaysanother side from the glossy posts you see from people sharing their media wins. For Maddy, more press didn’t just mean more clients. It meant more attention, more criticism… even full-blown public drama.Whether it’s viral videos being torn apart or editors spinning a story (hello, “Maddy Alexander Grout gloats over £56k in disability grants”), the truth is: when you’re visible enough to attract press coverage, you’re visible enough to attract haters.Here’s what we learned from Maddy Alexander Grout’s story:Use negative headlines to create your content. Screenshot, green-screen and OWN the narrative.Let the press drama attract your ideal audience. “Sickfluencer” brought Maddy more followers, income and opportunities than ever before.Laugh at the trolls (seriously: would you send them a Christmas card? If not, don’t let them in your mental space).Don’t jump at any press: know your boundaries and only share stories that align with your mission, your audience and your values.Not all press is good press, but all press can be leveraged – strategically, intentionally, with resilience.THE REAL SECRET TO PRESS & PUBLICITYVisibility alone will NOT get you clients, fame, or create impact. Whether you’re dealing with the Daily Mail, The Sun or the BBC, what matters is:For Maddy Alexander Grout, controversy didn’t keep her from business growth. Instead, she leveraged every “sickfluencer” headline to educate, empower and grow her community. She advises fellow entrepreneurs: don’t be scared of being disliked, but do stay intentional about what you share, how you respond and which opportunities to say yes to.Want more?🔗 Follow Maddy Alexander Grout on Instagram @‌Maddytalksmoney🔗 Connect with Laura Perkes at @‌prwithperkes🔗 Buy Maddy’s book “Mad About Money” on Amazon (don’t worry, it has colouring pages!)🔗 DM your own press horror stories – let’s keep the conversation going.Still scared of being “visible”? Hit play. Your reputation will thank you.

Let’s Get Real About Strategic Visibility: The Unfiltered Truth About PRIf you’ve spent even ten minutes in the online business world, you’ll have heard the rallying cry: “Get featured! Be visible! Step into the spotlight!” Visibility is touted as the fast-track ticket to everything you want, bigger opportunities, dream clients, more income, all wrapped up in a shiny PR bow.But is that really the whole story? In this jam-packed episode of “What Is Public Relations?”, Laura Perkes throws out the rose-tinted glasses and gets brutally honest about the realities of visibility, the highs (yes, you get to be ‘niche famous’), and the very real lows (no, this is not all rainbows and unicorns).Let’s break it down…BEING SEEN VS. BEING SEEN STRATEGICALLYVisibility for the sake of being visible is not where the magic happens. What Laura Perkes voices loud and clear is that PR isn’t just about getting your face in front of more people. It’s about WHAT you say, WHERE you say it, and most importantly, how you use it once you’ve got it.Because here’s the truth: There’s a dark side to being featured. The more you put yourself out there, the more you open the door to criticism, trolls, and the infamous internet “comment section”. That fear of negativity? It keeps far too many entrepreneurs, especially those with massive missions and world-shifting visions, playing small.So, what can you do with this?FLIPPING THE SCRIPT ON NEGATIVITYYou don’t need to hide. Actually, you can take whatever the internet throws at you and turn it into fuel for growth.When the comments get ugly, don’t spiral. (Spoiler: Laura Perkes admits nothing good happens in the comments, and the real impact? Shows up in your DMs.)Lean into your mission and your message because, when you’re truly visible, you’ll attract the clients who get it, and repel the ones who don’t.Learn how to protect your energy and integrity, so you don’t waste time rage-replying to trolls. Instead, leverage that attention, and steer the narrative so you come out as a stronger authority, not a victim of online cruelty.THE VISIBILITY ENGINE: IT’S TIME TO WORK SMARTERGetting the coverage isn’t the end, it’s just the beginning. Laura Perkes introduces the concept of “the visibility engine”, where your PR wins aren’t just trophies gathering dust, but active assets that propel your business to the next level.Visibility + Marketing + Social Media = Authority. But you must be strategic:Marry your expertise with platforms where your dream clients are, and position yourself as the only choice.Understand that being “niche famous” is about impact, not pleasing everyone, and your message is what makes you magnetic (or polarizing. Both are good!).The goal is to become in demand, to be invited, and to open doors you never thought possible.IT ALL COMES BACK TO PURPOSEWhy do you do what you do?Who do you want to help?How will you use your story to move your business—and your industry—forward?If you’re curious about PR, scared of the fallout, or have a story of your own, Laura Perks wants to hear from you. Slide into her DMs (@prwithperkes) and join a conversation that’s as honest as it gets. Because real credibility isn’t built through silence.So, are you ready to get magnetic as f*ck and let the world see what you’re made of, even if it means ruffling a few feathers along the way?Stay open. See what happens. And don’t ever let fear stop you from becoming the industry icon you’re meant to be.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.

Visibility is one of today’s buzziest topics - in fact, I was asked to speak about visibility at an event last year, stood on stage and declared ‘I fucking hate the word visibility’.Because when most people talk about visibility they focus on being seen and don’t scratch the surface of the deeper stuff that people truly crave.If you’re tired of the same old “stand out online” slogans, this episode is for you. We’re closing out Series 3 of “What Is Public Relations?” and I promise, you’ll want to save and share this one.UNCAGING THE CONVERSATION: VISIBILITY WITHOUT COMPROMISEIt’s easy to get swept up in the hype of visibility, show up everywhere, share more and grow your audience, right? But what if being seen isn’t enough? What if how you show up matters more than just being “out there” for the sake of it?My guest this week is Sophie Lee, a voice and visibility consultant who works with female founders ready to reclaim their message and amplify their impact. She’s not interested in the beige approach to branding; she’s helping leaders embody their truth, messiness and all. Think resonance, not just reach.SHEDDING THE GOOD GIRL ARMOURThis isn’t a pep talk for “being more visible.” Sophie and Laura get real about the inner work it takes to become magnetic – and why so many women hide behind a mask to fit in. Society hands us a script: be likeable, be small, don’t rock the boat. Sophie’s mission? Burn the script. Stop performing for others, start communicating with unapologetic clarity.Her perspective: Visibility is alignment, it’s what happens when your story, presence and purpose ring true both to yourself and (brucey bonus!) to your ideal audience. Masking drains your energy; resonance amplifies it.WHEN BEING VISIBLE FEELS UNSAFEThe truth about visibility is that it does bring criticism. Sophie’s been trolled, had her LinkedIn account deleted and fully expects backlash when her upcoming book, “Beyond Palatable: A Manifesto for Unapologetic Women,” lands on shelves. Is she scared? Yes. Is she backing down? Not a chance.Her advice: Nurture your nervous system. You can’t avoid uncomfortable responses, but you can learn to sit with them, refocus on your mission and move forward anyway. Hatred online is rarely about you—it’s a reflection of someone else’s pain.IT’S TIME TO BE FULL OF YOURSELFThis episode is a call to arms: You are allowed to take up space, speak up and be confident in the best possible way. Stop shrinking. Step into your unapologetic brilliance and watch what happens to your confidence, impact and opportunities.Sophie is living proof: When you claim your story and share your “too-muchness” with the world, you become a trailblazer not just for yourself but for those who need your voice.BOOK PRE-ORDER & WHERE TO FIND SOPHIE:Sophie’s book “Beyond Palatable” releases on 8 March (International Women’s Day). Pre-order on Waterstones for maximum visibility (yes, pun intended). Connect on LinkedIn (@sophiejanelee ) and Instagram (@electricpeachstudios ).Let’s make visibility an art, not a chore.If this episode stirred something in you, share your thoughts at @‌PRwithPerkes. I’m here for the honest conversations - the ones that spark change. See you next season!

Today, I crack open the topic with an actual LinkedIn legend, Laura Taylor, to talk about why everyone is using visibility tactics on LinkedIn…and why most people are getting the basics all wrong.VISIBILITY ON LINKEDIN: IT’S NOT WHAT YOU THINKWe all hear it: “Just be more visible and your business will explode.” LinkedIn, in particular, is presented as THE place for entrepreneurs needing credibility and conversions. But what does being visible actually mean? Is it just posting more? Racking up “congratulations!” comments? Wearing a virtual business suit?Laura Taylor and I tackle the persistent stereotypes that LinkedIn is for recruiters, corporate robots and the male, pale and stale brigade in starchy suits—and why that mindset is holding back founders from unlocking the true power of the platform.LET’S CALL IT OUTHere’s where the real work begins. Visibility isn’t about posting for the sake of it. It’s about:🤔 Showing up as yourself, not just your business🤔 Sharing stories (even about your dodgy summer shorts) instead of broadcasting sales🤔 Connecting human-to-human, not just B2B🤔 Letting your quirks, dogs, kids, Tranmere footy fandom, and everything in between make you memorableBecause newsflash: Your audience remembers people, not brands.ARE YOU GETTING IN YOUR OWN WAY?Most entrepreneurs are so focused on looking “professional” that they forget to be relatable. Laura and I trade stories on posts that have gone viral (hint: not the how-tos but the candid, honest, vulnerable shares). If all you post about is business, you’re as forgettable as every other suit-and-tie in the feed.Ask yourself:Are you only sharing expertise?Are you bringing personality and lived experience?Are you inviting engagement—or chasing vanity metrics?IF YOU’RE LOOKING FOR THE EASY BUTTON…Spoiler alert: There isn’t one.Build it slow, show up as you and be consistent. When people are truly ready to buy, it’s because they trust you, the person, not the expert-robot.LEVERAGE: DON’T JUST DROP AND RUNSecured a press feature? Won an award? USE IT.Both Laura and I share how to leverage those wins again and again:– Feature it in your LinkedIn banner– Mention it in your email signature– Talk about it in your posts, your newsletters, your DMsTrophies don’t build your business. Consistent, multi-touchpoint storytelling does.THE BIGGEST TAKEAWAYSVisibility is not about being seen everywhere—it’s about being seen by the right people, in the right places, for the right reasons.LinkedIn isn’t a cold, corporate free-for-all. When you show up genuinely, share what makes you unique and build real connections. You’ll stand out AND grow your business.Stop chasing algorithms, ditch the pods/hashtags/bots and focus on substance over superficiality.Your dream clients might never “like” your posts, but they’re quietly watching. When they’re ready, they’ll come to YOU.Ready to shine as the real you?Listen to the full episode and unleash your LinkedIn magic—just leave the suit and tie at home.---Connect with Laura Taylor:Find her on LinkedIn: Laura Taylor | Social Flow CollectiveCheck out her website for events and resources: socialflowcollective.co.ukResources:Want more from the Summit? Grab the full Visibility and Velocity Summit replay bundle (9 world-class speakers, endless actionable takeaways) for only £37:prwithperkes.com/summitDM questions, thoughts, or feedback to @‌prwithperkes on Instagram.

Hold onto your hats, and your pink hair clips, because this episode is about to shake up what you think you know about PR, visibility and what it means to show up for your business when you’re NOT based in the city, NOT working in an ‘Instagrammable’ niche, and absolutely NOT buying into the old-school ‘just shout loudest’ visibility hype.If you’ve been led to believe that the only way to make your business work is to “be more visible” … think again.LET’S GET REAL ABOUT VISIBILITYMy guest this week is the brilliant, bold and refreshingly honest Karin Harmsworth, an agricultural consultant based in Shetland. Yes, you read that right, we’re getting niche, we’re getting rural and we’re getting into the nitty gritty of what it really takes to put yourself (and your business) out there when your clients are farmers, word of mouth is king and “being seen” means being spotted in Tesco as much as being featured in industry press.Here’s what we unpack:Why “visibility” alone won’t cut it. (Spoiler: Showing up, PJs and all, isn’t enough if you’re not showing up right– for YOU, for your audience and for your sanity.)What happens when you build a PR strategy that actually fits your life (Shetland ferries, farm WhatsApps and all), rather than trying to squeeze into a one-size-fits-all influencer template.How ‘showing up as yourself’ can be the most radical PR tactic of all.The true value of niche, hyper-local and regional coverage and how that can drive more impact (and actual clients stopping you at Tesco!) than the big national splash.The fallout (and bounce-back) from negative press and choosing vulnerability even when criticism stings.LET’S BREAK IT DOWNKarin’s approach is a masterclass in not just being visible, but being visible with purpose:👉 She attends online events in her pyjamas (because hello, 12-hour ferry rides just to get to the mainland aren’t an option).👉 She gets vulnerable at virtual summits, realises everyone there is just as human and messy as she is (anonymity = honesty), and uses it as rocket fuel to pitch herself to 14 publications in two hours flat the minute the event ended.👉 She’s launching her own podcast – not because “everyone does,” but because it works for her clients AND creates a powerful ripple of content (without endless social media slog).👉 She recycles her content (pro tip: a pitch is not a one-and-done asset), batches her efforts and works with the platforms her audience actually uses, not just the shiny new things.👉 She leverages local, word-of-mouth reputation strategically and never underestimates the power of a local newspaper that lands in the right hands.SO WHAT CAN YOU DO ABOUT IT?Still convinced you can only make it if you’re chasing every trend on TikTok? Karen’s story is proof that:Being visible is just the surface. It’s what you’re actually saying and to whom.Hyper-local or industry-specific PR can punch way above its perceived weight—especially when it positions you as the expert among people who are already primed to buy.The more ‘you’ you bring to the table (F-bombs, lived experience, bold opinions and all), the deeper your impact—and the more authentic your industry legend grows.RAISE YOUR PROFILE TO BUILD YOUR REPUTATIONYou don’t need to be everywhere. You DO need to be relentlessly, uncompromisingly, loudly yourself, wherever your clients will actually see and remember you.Have questions? Want to know how this could work in your niche?DM @‌withperkes on Instagram, or book a free consult. Whether it’s praise or constructive criticism, Laura is here for it all.

This one’s for the business owners who know they’re made for more… but can’t seem to break free from the patterns keeping them small. If you’re tired of playing by outdated visibility rules, burnt out from overextending yourself for lacklustre results, or just curious about the real work behind magnetic success, the type where dream clients slide into your DMs and opportunities come knocking, then let’s get radically honest.IT’S TIME TO TALK ABOUT IDENTITY SHIFTSIf you’re waiting for a fancy formula to transform your business, you’re in for a wake-up call. Visibility strategies PR, and all the bells and whistles mean nothing if you haven’t made the internal leap - a leap rooted in self-trust, radical responsibility and unapologetic ownership of your next-level self.Here’s where it gets real (and personal)...2024 was rough, not just for business but for me. I kept saying yes when I should’ve said no, working with less-than-ideal clients and replaying the same painful scenarios. It wasn’t until I stopped blaming outside circumstances and took radical responsibility that things started shifting.The turning point? Slowing down, tuning out external noise and rebuilding my mind and body from the ground up (shout out to my personal trainer and peak performance coaches). When you do this work, the results aren’t just financial (though, trust me, the bank balance thanks you), you unlock a version of yourself: braver, bolder, utterly magnetic.WHAT HOLDS YOU BACK: THE MYTH OF PAYING YOUR WAY OUT OF PAINLet’s bust a myth: Throwing money at business “solutions” won’t move the needle until you do the deep, sometimes ugly work of figuring out what truly lights you up.The lure of “invest and you’ll succeed” is everywhere, but if you’re not clear on what you want and why you want it, you’ll just end up chasing your tail.In this episode, I share what’s actually moved my business forward in the past year:Creating space to think (yes, there’s PR magic in a Sunday word-search…)Designing offers that are a HELL YES for me, like the Niche Famous framework and the potent PR Power CodeHosting intimate, relationship-first events like the Spotlight Soiree (where you dine with the journalists who really move the needle)And most of all… saying NO to watered-down, “good girl” energy that dimmed my messageHERE’S WHAT YOU NEED TO KNOW:🧠 Identity drives visibility.The next-level results you’re craving, premium clients, press features and effortless sales, ONLY come on the other side of you becoming the version of yourself who commands it all. When you’re lit up and claiming your space, people feel it. Magnetism isn’t an accident.🔥 Radical responsibility isn’t optional.You can choose to stay stuck in the same cycle, or you can choose to back yourself 100%—no matter how audacious it feels.🎯 Press coverage = visibility engine.Stop debating whether you want to be seen in X, Y, or Z publication. If your dream clients are there, so should you be. Visibility is about impact, not ego.🌟 Events & experiences need to light YOU up.If “visibility” means doing things that excite you (not drain you), you’re on the right track. Key Links & Takeaways:Step into your next-level self with me: https://prwithperkes.com/get-niche-famous/My DMs are always open for your feedback, questions & breakthroughs: Instagram @‌prwithperkesRemember: Visibility without substance is noise. True magnetism starts the moment you decide you’re done playing small.Ready to get niche famous?Say YES to you.

SELF TRUST, SUCCESS, AND THE TRUTH ABOUT VISIBILITYLet’s get uncomfortable for a minute: are you actually clear on what YOU want in your business, or are you chasing someone else’s version of success (and sacrificing your own self-trust in the process)? That’s the messy, very real question Laura dives into in today’s free-flowing, no-holds-barred episode.You may not love what Laura has to say, especially if you’ve ever found yourself tempted by hyped-up promises of overnight results, seven-figure launches, or “the one investment that’ll finally get you visible.” But if you’re ready to ditch the noise and rewrite the rules on your own terms, you’ll find plenty to chew on.THE MYTHS WE BUY INTOLaura gets honest about her own journey, including the story of a bikini fitness competition that she pursued not out of genuine desire but because she’d seen someone else’s “success.” The result? Huge sacrifices, misalignment, and a wake-up call: what looks good on someone else may not be meant for you.And it’s not just fitness, this applies to everything in business and PR. How often have you seen a peer’s wins and decided “I want that,” without pausing to ask if you’re actually willing (or even meant) to do the work it takes to get it? It’s time to break the pattern.✨ SELF TRUST: THE SECRET INGREDIENTEvery shiny marketing course, every “fail-proof” launch method, every client case study is meaningless if you’re not in alignment with what you actually want and if you don’t deeply trust yourself. As Laura says, “You can show up and do all the work and follow every step, but if it isn’t what you truly want, if it’s out of alignment, it won’t work for you.”Self-trust is the foundation of business success, PR, and powerful visibility. It’s about connecting with your true desires, making decisions from that place (not FOMO), and sticking to your guns even when trolls or naysayers come out of the woodwork.STOP CHASING DOPAMINE, START BUILDING INTEGRITYInspired by a post from guest alum Katie Bloomfield, Laura unpacks why so many people will drop £50 for a fleeting takeaway but balk at investing in game-changing growth. The reality? Chasing the quick win means you stay stuck in the same place. True growth and true credibility require congruence between your words, your actions, and your investments.TRUTH BOMB: YOUR PERSONAL STORY ISN’T ALWAYS RELEVANTWorried you don’t have a dramatic personal story to share with the press? Laura sets the record straight. For high-impact PR, your expertise and results matter more than the tale of your darkest night. No client ever chose her because of her story; they chose her for transformation. The obsession with vulnerability as a marketing gimmick? Overrated.IT’S OK TO WANT DIFFERENT THINGS (AND SAY NO TO THE HYPE)If you don’t want to do a 10-hour livestream to chase millions or pay-to-play for every stage, you don’t have to. If your goal isn’t to be global, that’s ok—own what you want, build your PR and visibility strategy around it, and show up accordingly. No “shoulds.” Just YOU.YOUR VISIBILITY & SUCCESS CHECKLIST:✨ Are you in full integrity with what you say you want in your business?✨ Are you prepared to do what it takes—and do you actually WANT to?✨ Are you showing up where your premium buyers truly are, or hiding in the same old circles?✨ Is your self-trust unshakeable—even on hard days, or when you get pushback?✨ Are you leveraging your PR and media wins strategically, or letting them gather dust?YOUR FEEDBACKLoved the episode? Disagree with Laura? Want to see a topic covered? Slide into the DMs @prwithperkes and let us know what landed with you.

Right, let’s get real for a minute (or thirty). In this episode of What Is Public Relations?, your host (i.e., me, Laura Perkes!) is coming at you completely raw and unfiltered, literally and figuratively. No makeup, messy bun in full force, dead flowers right there in the background because let’s face it, showing up authentically is what actually creates impact, not being Insta-perfect every damn day.I challenge the narrative that looking “perfect” is what brings clients in, and I’m calling out all you incredible entrepreneurs who are still hiding because of how you look on camera. Here’s the truth: clients aren’t paying you because of your brows or your blow-dry, it’s your expertise, your energy, and how you make them feel that seals the deal.Want confidence? Take the damn action. Do it messy, do it playful, do it imperfect, because confidence comes with experience, not pre-approval.AUTHENTICITY OVER APPEARANCEFace it: your hair and makeup can act as a mask. But when you fully align and embody the identity of the person who commands attention and gets results, that’s when the magic happens. Your audience is craving real – and that authenticity builds legendary trust and credibility.VISIBILITY: IT’S NOT WHAT YOU THINKI’ll admit it, the word “visibility” gives me the ick (and if you’re rolling your eyes right now, I get you). But if “visibility” only means showing up more on socials, you’re missing the real potency of PR. Visibility isn’t about being everywhere – it’s about being seen in the right rooms, by the right people, at the right time. And those spaces go way beyond physical rooms – think masterclasses, podcasts, summits, and (yes!) media features.OWN THE ROOM – ONLINE OR OFFWhether it’s an in-person soiree with press powerhouses or a virtual summit streamed straight to your sofa (hello, PJs and no bra!), it’s about claiming your space as an industry authority. And if crowded events, clicky vibes, or neurodiversity makes in-person feel icky, guess what? You get to choose how you show up and create your best work.INTRODUCING: THE VISIBILITY & VELOCITY SUMMITMark your calendar for the Visibility & Velocity Summit, happening online, for free, on 16th September, from 9:30am–3pm (UK time). Ten niche-famous experts, zero death-by-PPT, fireside chats only, and five days’ access to the replays so you can actually implement what you learn. Want the VIP treatment? Upgrade for lifetime access and exclusive bonuses (all profits go to Bright Futures charity because doing good is a non-negotiable).If you’re wondering if you’re “ready” – here’s your sign: you don’t need another certificate or perfect IG grid. You need a smart strategy, unapologetic authenticity, and the confidence to get out there (messy bun optional).Summit registration and VIP upgrade: www.prwithperkes.com/summitDM me with your questions, summit outfit votes (PJs on for the opening?!), or to just say you’re in: @‌prwithperkesRemember:You don’t have to be the best.You do have to be the best KNOWN.Let’s make it happen.

I want to let you in on a secret: visibility is more nuanced than that—what you say, who you’re saying it to, and where you’re saying it matters so much more than posting for the sake of “being seen.”‘SHOW UP AND SELL YOUR STORY’In today’s world, everyone’s obsessed with hustling for reach. But being plastered everywhere means nothing if your audience shrugs. Vivienne is the embodiment of what it looks like to take radical ownership over your identity, her messy, honest weight loss journey and her career pivots are not only deeply personal but strategic: they draw in the right people, repel everyone else, and cement her as the go-to expert in mindset reset.Here’s the rub: Nobody cares about perfect. Polished doesn’t build trust. It’s the gritty, unedited, real that lands podcast invites, TV slots, and loyal clients. Vivienne gets opportunities because she’s visible in the places her audience cares about, tackling the stories that actually matter to them.Visibility Is Not a Numbers Game—It’s a Strategic MissionLet’s break it down (because honestly, most of the ‘visibility’ chatter is missing context entirely):🤔 Are you showing up where your clients and customers are already hanging out?🤔 Is your story tailored to the people you really want to reach?🤔 Are you sharing the honest version, or the one you think people want to hear?Vivienne’s business didn’t explode because she scattered herself everywhere. She drew on 22+ years in business, made countless mistakes, but learned what sticks: clarity, individuality, and relentlessly showing up in your way (pizza-fuelled parties and all).Real visibility isn’t about being seen by everyone. It’s about being known by the right people, in the right places, for the right reasons.STOP HIDING BEHIND SAFEWe all start from somewhere, maybe you’re a reformed people-pleaser, maybe you’re addicted to doing things the ‘right’ way because that’s what school or corporate life conditioned you to do. But that comfort zone? It’s beige, it’s boring, and it keeps you invisible to the people who actually need the REAL you.Are you dressing for an audience who’ll never buy?Are you desperately clinging to old beliefs about what makes you ‘credible’?Are you one click away from deleting your online presence because the trolls got in your head?Vivienne’s answer: “Just tell the story. Over and over. Until it becomes comfortable.” And if it’s too raw to share? Get support (mindset work, therapy, coaching) so you can. You’re not polished, and neither is your audience. That’s the connection point.PR ISN’T JUST FOR THE ‘READY’Who do you trust, the person with the faceless branding and corporate spiel, or the one who’s lived the thing you’re struggling with and isn’t afraid to say it out loud? Press hits, podcast spots, and media invites come from relentlesstruth-telling and showing up exactly as you are.It’s not about being everywhere. It’s about being unmissable to the ones who matter.GO WHERE THE ENERGY ISVivienne’s practical tip for you? Find your story, the messy, transformative one that drove you to do what you do, and keep sharing it, in as many ways as you need, until it becomes second nature. Figure out who needs to hear it, and show up where they already are.Next Steps:Connect with Vivienne Joy at viviennejoy.com or type her name into your platform of choice (apart from Snapchat!).DM Laura on Instagram if you want to continue the conversation.Ready to be truly visible? Share your story. The world needs the unfiltered version.Because visibility is about impact, not just impressions.

On this episode of the What Is Public Relations? Podcast, Laura Perkes sits down with the force that is Natalie Arabella Bailey, a property developer, coach, mentor, and creator of transformative retreats (with a penchant for long red hair and even longer lifts at the gym). We don’t shy away from hard-hitting realities, misused buzzwords, or the way the online world glosses over real personal growth.Natalie’s approach? It’s all about health, wealth, and happiness — and doing the deep, honest work of putting yourself first, unapologetically. But, let’s unpack what that REALLY looks like.GROWTH ISN’T QUICK — AND “BE VISIBLE” WON’T SAVE YOUYou’ve probably been sold the alluring idea that visibility equals success. Post more, show up everywhere, shout louder. But let’s get honest:🤔 Are you focusing on your health, or are you sacrificing it for hustle?🤔 Are you investing in yet another program, or building the kind of wealth that sustains you?🤔 Are you prioritizing happiness, or just performing for the algorithm?🤔 Are you being visible as your TRUE self, or just blending in with the noise?Natalie drops a truth bomb: “If you put your health first, everything else gets better.” This isn’t just gym talk, it’s business, life, and reputation rolled into one. Strong body, strong mind, strong business.THE POWER OF SPACE (AND WHY YOU NEED IT)Stop filling your days with data, demands, and doing. Natalie’s coaching isn’t about rigid frameworks or silver bullets. It’s about creating the space for you to discover what actually feels right.She works with men and women, and can confirm: vulnerability isn’t weakness. It’s the gateway to trust, self-discovery, and authentic impact, whether you’re sharing on stage, on social, or on live TV.YOUR STORY IS YOUR SUPERPOWERIt isn’t about hiding your flaws or painting a flawless picture for likes. It’s about owning your story — the messy, real, transformational chapters. The secret to impactful PR isn’t just being seen, it’s being seen for who you actually are.When Natalie found herself live on GB News, not knowing what questions might come, her confidence came from genuine self-acceptance. “The more you own your story, the stronger you become.”A REALITY CHECK ON SELF-DEVELOPMENTThere’s no hack, trend, or 90-day shortcut to breakthroughs. Change will take longer than you want to admit. You’ll need trust in yourself, the bravery to listen to your own instincts (not just your mind, but your body, yes, even your yoni, as Laura humorously shares), and the willingness to go at the pace that’s REAL for you.FORGET PERFECTION — FOCUS ON WHAT FEELS GOODCONNECT WITH NATALIEReady to change how you build your business, your well-being, and your impact?Find Natalie Arabella Bailey on all socials (look for the signature long red hair), or reach out at [email protected]: More visibility isn’t better. It’s about being SEEN for who you really are, in all your authentic glory.Eat the food. Lift the weights. Share your truth.Your reputation — and your results — will be stronger for it.Want more? DM me at @‌PRwithPerkes to keep the conversation going.Visibility & Velocity Summit📅 Tuesday 16th September, online⏰ 9:30am – 3pmhttps://prwithperkes.com/summit/ 

This episode may ruffle a few feathers, especially if you’ve been hustling for social media visibility and still not attracting those “hell yes, pay in full” clients. But here’s the truth: being seen everywhere isn’t the same as being niche famous—and it definitely doesn’t guarantee profit. So let’s get honest about what works in PR, what doesn’t, and how you can finally step into that expert spotlight (without the burnout).SOCIAL MEDIA: THE LIMITS OF “BEING SEEN”You probably already know that posting endlessly on Instagram or Facebook can feel like shouting into the void. While social platforms are easy for quick engagement, they’re also restricting who sees you. And let’s face it: your ideal clients, the ones ready to pay in full for your brilliance, aren’t just scrolling socials, they’re consuming media across a variety of platforms you could be missing entirely.IT’S TIME TO SHIFT FROM VISIBLE TO “BEST KNOWN”Here’s the real magic: you don’t have to be the best at what you do—you just have to be the best known. It’s not about six-figure months or endless qualifications (you already have what you need inside). So how do you actually make the leap from busy but overlooked to in-demand expert?Laura unveils her 4-part Niche Famous Framework for the first time ever, giving you the power to:Audit and Elevate PerceptionHow do people see you now, and how do you want to be seen? You’re not here to convince anyone or settle for “icky” energy. If your pipeline is drying up or business feels forced, it’s time for a perception upgrade.Perfect Your PositioningAre you just one of many in your crowded niche, or are you standing apart on the platforms that matter? Being everywhere isn’t the goal, being in the right place, at the right time, is everything.Supercharge PublicityPublicity isn’t the final destination, it’s the launchpad. Features in press, podcasts, and TV aren’t about ego strokes; they give you credibility, expand your reach, and put you in front of those high-calibre clients and game-changing opportunities.Unlock Real ProfitIt’s not about charging more for the sake of it. It’s about ensuring more of your ideal clients see you, trust you, and can’t wait to buy from you. When you combine the first three pillars, profit flows naturally.TURN VISIBILITY INTO VELOCITYThink of PR as rocket fuel for your business growth. That one podcast, that one article, that one strategic feature, if chosen wisely, can continue to generate leads and open doors for years. You’ll go from DIY straggler to in-demand authority who doesn’t have to chase; the right people and the right opportunities find you.THE PR POWER CODE: YOUR FAST-TRACK TO NICHE FAMOUSLaura is breaking down the barriers: for the first time, her legendary 4-part transformation is available for instant access, at just £47 (yes, really!). No more second-guessing your value, piecing together strategies, or playing “bread for the ducks” on Facebook groups and Twitter threads for scraps. This is your invitation to leverage what’s already working and 10x your results by putting it in front of the masses who truly need you.READY TO CLAIM YOUR CROWN?Visit https://prwithperkes.com/pr-power-code/  to get started. Because it’s not about working harder; it’s about working smarter and showing up where your dream clients already are.If you’re tired of seeing less qualified competitors rise because they put themselves forward, this is your chance to change the game. Stop playing small. Crack the PR Power Code and step into the expert spotlight you deserve. 👑Enjoyed this episode? Tag Laura, share your a-ha moments and get ready for premium clients, media requests, and speaking opportunities to start chasing you. Business doesn’t have to b

I’m Laura Perkes, your host, and on today’s show I’m bringing you into a conversation with not just an industry expert, but one of my closest friends and business besties. Meet Jo Soley: business coach, business numerologist, and the creator of Bizology.This is not your cookie-cutter business advice. If you’ve bought into the “one-size-fits-all visibility” hype, stay with me – because Jo is about to show you how to work smarter, not harder, and finally give yourself permission to do business your way, numbers and all.THE NUMBERS DON’T LIELet’s get real: So many “visibility” gurus try to sell you the idea that just being seen is the only goal – but Jo Soley would argue that it’s who you are when you show up, and how you show up, that really matters. Numerology, she explains, is more than a personality quiz or a motivational meme – it’s a deep, ancient system that reveals your unique energetic blueprint for business and life.LET’S BREAK IT DOWNInstead of pushing yourself to fit someone else’s mould, Bizology helps you:Understand your strengths and triggers, so you can stop trying to be a “number two” if you’re actually a “one.”Figure out (with radical honesty) why certain years just feel impossible when others are all about flow, opportunity, or deep change.Align your visibility strategy – whether that’s launching a podcast, pitching yourself for press, or writing that book – with the numbers that drive you.It’s about strategy, not just “being everywhere.”SO, WHAT CAN YOU DO ABOUT IT?Curious about your numbers? Here’s Jo’s advice for getting started:Discover your Life Path number (it’s easier than you think – and no, you don’t need to “believe in magic” to see the results).Stop copying boring business plans. Instead, think of this as a treasure map to your own version of success.Permission granted: Feel confident being who you actually are, not who some social media “expert” tells you to be.Jo (and I!) get specific on visibility tactics for every number – whether structure and routine light you up, or you need freedom and flexibility to keep your creative spark alive.BE STRATEGIC WITH YOUR TIMINGDid you know there are better and easier years for launching, writing books, or making big moves? Jo explains:Why the nine-year cycle matters more than yet another planner or productivity hack.When to be experimental, and when to go all in.How being out of alignment with your numbers explains business burnout or “strategy hopping.”PURPOSE + POTENTIAL = POTENCYIf you want to harness your unique energy to raise your profile, build credibility, and create authentic impact, numerology gives you a no-BS roadmap. Jo isn’t just about theory – she’s lived this, and so have I (case in point: launching my business, rebranding, and even the timing of my own wedding…all when my numbers said, “Go!”).NEXT STEPS:Ready to dip a toe in?Grab Jo’s book Bizology 101 for a deeper dive into your numbers and personal year cycles.Explore the free masterclasses, downloads and resources at http://josoley.com  (head to the “Start Here” page).For the committed: Schedule a discovery call or grab the Bizology Cosmic Planner (yes, I use it – and it is game changing).FINAL THOUGHTSVisibility, credibility, being fully booked…none of it happens in a vacuum. It’s about knowing why you’re doing what you’re doing, when to leap, and how to do it in flow with your own talents and energy.You don’t have to force yourself into someone else’s strategy. Your numbers are the permission slip you’ve been waiting for – and Jo Soley will show you how.You’ve been listening to the What Is Public Relations? podcast with me, Laura Perkes, and special guest Jo Soley. Connect with Jo at http://josoley.com  or on social. 

This episode might ruffle a few feathers, so brace yourself, especially if you’ve bought into the never-ending online chatter about visibility and how it’s the magic bullet for success. If the phrase “just be more visible” rings in your ears every time you scroll, you’ll find this conversation refreshingly real.WHO IS KATIE BLOOMFIELD?Laura’s guest, Katie Bloomfield, is a property investor, high-performance business mentor, and all-around powerhouse. With a £7 million property portfolio, multiple business sales under her belt, and a blended family of six children, Katie’s not just about spreadsheets and bottom lines. She and her husband, Danny, empower their clients to create real wealth and strong relationships, without losing themselves to the grind.PEELING BACK THE LAYERS: WHAT DOES “BEING VISIBLE” REALLY MEAN?Let’s face it: the pressure to “be visible” has been widespread, especially since 2020. But what are we actually talking about?→ Is it just about showing up on Instagram or Facebook?→ Do you really need to match, exceed, or even care what others are doing online?→ Or is there something deeper at play, like your sense of purpose, your values, and the story you have to share?Katie and Laura both agree: Visibility isn’t the golden ticket. It’s not about playing a popularity contest or out shouting the next entrepreneur.It’s about:✨ Knowing your own values and motivations✨ Owning your successes (without feeling like you’re bragging)✨ Showing up with honesty—especially when things aren’t going perfectlyTHE UGLY SIDE OF GROWTHLet’s be real, self-development often looks a lot less glamorous than what you see in your feed. Growth sometimes means ugly crying at 1am, taking radical accountability, and letting go of who others think you should be.FIND YOUR OWN DEFINITIONIf you’re waiting for that magical wave of confidence before you hit “share” or go live, consider this: confidence isn’t something you’re handed; it’s something you build by doing the scary stuff, over and over. Just like learning to ride a bike (or as Katie more authentically puts it... first time sex!).And remember, the numbers flashing across your screen, the highlight reels, and the “millionaire” mantras? They’re just facts, not badges of superiority. Success is personal. For some, it’s making sports day. For others, it’s having a thriving business or being able to take Fridays off with family.LESSONS & TAKEAWAYS:Ditch the pressure to be “competitively visible.”Anchor into your own purpose, strengths, and the impact you want to make.Share the messy, the vulnerable, and the real—not just the highlight reel.Don’t let other people’s opinions dictate your worth or your strategy.See confidence as a muscle you build and as an emotion that comes and goes.Find your support circle. Invest in it if you have to.BONUS: Mistakes ARE the journey.Katie and Danny have even compiled their 10 biggest business mistakes and how you can avoid them. Because true credibility comes from walking the walk, failing, learning, and then sharing those lessons to lift others higher.Ready to shake off the “visibility” pressure and get real about what actually moves you forward? Start with radical honesty: Where are you, really? Where do you want to be? And what can you do TODAY to inch closer?CONNECT WITH KATIEWant to learn more about Katie’s work or join her four-week visibility & confidence container?DM her on Facebook or Instagram, or email: [email protected]’ve just tuned into the What Is Public Relations? podcast. If you’re ready to stop shrinking and start showing up on your own terms, this one’s for you.Until next time, raise your profile, own your space, and remember: the journey is yours.

Grab a cuppa or pop your headphones in, because this episode is going to ruffle a few feathers, especially if you’re obsessed with the idea that self-development is a “nice-to-have” rather than the roaring engine behind your PR and business success. Be prepared for a tell-it-like-it-is deep dive into the messy, magical, and sometimes down right unglamorous world of personal growth as the real secret sauce behind getting noticed, becoming magnetic, and building a business that actually lights you up.SELF-DEVELOPMENT: THE (OFTEN) UGLY TRUTHLet’s not sugarcoat it: Self-development isn’t all affirmations and shiny journaling sessions. Host Laura is calling bullshit on the idea that building confidence, visibility, and a magnetic business presence is just about showing up. It’s about looking yourself in the mirror and owning every part of your journey—the good, the bad, and the downright messy.You want to become niche famous? You want those “hell yes, pay-in-full” clients? Guess what—the journey starts INSIDE before anything happens on the outside.WHY SELF-DEVELOPMENT BELONGS AT THE HEART OF BUSINESS (AND PR)You might think business growth is all about tactics, quick hacks, and mastering algorithms. Wrong.True magnetism? True impact? It’s born from:Radical responsibility (yep, even when you’re in the trenches)Unapologetic self-expression (cue numerology, human design, and all those so-called “woo” modalities Laura loves)Constant evolution, not simply ticking boxesIt’s not about plasters or pretending things are perfect for social media. It’s about becoming resilient, adaptable, and willing to go places inside yourself most people run from.THE GLOW-UP NO ONE TALKS ABOUTLet’s debunk the “overnight success” nonsense. Laura’s been in the game for over a decade. She’s lived the reinventions (hello, marriage and rebrand in 2018), the pivots, and, most importantly, invested deeply in her self-awareness through everything from human design (Generator, anyone?) to numerology (if you’re a three, you’ll feel this), and the support of her business besties.GETTING VISIBLE: IT STARTS WITH TRUSTING YOURSELFConfidence isn’t pretending to be someone you’re not. It’s about knowing yourself inside out, so when the trolls show up or clients doubt your process, you stand taller (and maybe swear a bit more loudly—on brand for Laura, obviously).PR is NOT just about being seen. It’s about being seen for the right things, by the right people, in the right spaces. If you’re not embodying your gifts, you’re just another voice in the noise. THE PRACTICAL MAGIC: MODALITIES THAT MATTERThis season, Laura’s bringing in a handpicked lineup of absolute experts, think visibility coaches, numerologists, human design mavens, and more, to break down REAL self-development modalities. No snake oil, no passing on recommendations she hasn’t personally tested (unless coming from her most trusted inner circle).If you’re tired of “just manifest it” or cookie-cutter advice, get ready for conversations that go deep and deliver practical next steps for both your PR and your personal growth.REAL TALK: BUSINESS ISN’T EASY, BUT IT GETS TO BE FUNIf you feel like you’re constantly hustling, jumping from idea to idea, or worried that you’re “flaky” because you evolve so quickly, Good news is: You’re not broken, you’re just growing faster than most people can keep up. The trick is to own your energy, your pivot power, and your imperfections.READY TO TAKE ACTION?Follow Laura on Instagram @‌prwithperkes (don’t forget the extra E!)DM the code word “strategy” if you’re ready to dig into your own publicity plan!Opportunities don’t fall from the sky, but when you become niche famous, you stop chasing and start attracting. Let’s make that happe

A Client’s Perspective: In Conversation with Kate Davis, Leadership Coach & Founder of Meraki People.If you think you know what PR is all about, think again. In this episode, we’re flipping the script on the typical public relations narrative. Today, I’m joined by my very own client (full transparency!), Kate Davis, an outstanding leadership coach and founder of Meraki People, to get a real-world, unfiltered account of what working with a PR specialist does for your business.You might be wondering…Is PR all just noise, or can it really shift the dial in your business and your confidence?Where does it fit in alongside all those “be more visible” and “shout about yourself” mantras you see plastered over social media?Let’s break it down.REALITY CHECK: PR ISN’T WHAT YOU’VE BEEN SOLDKate admits she used to groan at the mention of PR agencies, and honestly, who could blame her? Her experience in the event industry left her convinced that traditional PR was a box-ticking exercise led by people with a different agenda. Later, as her own business grew, she noticed many PRs obsessed with “getting coverage for coverage’s sake”, but what value does a random photo in the local paper have if your client isn’t reading it?Spoiler: None.So what changed? Covid, and then… working with me 😉. Suddenly, PR wasn’t about being everywhere. It was about being strategic, relevant, and intentional.BUILDING CONFIDENCE, CREDIBILITY & CONNECTIONPR, done strategically, is about so much more than “visibility.” It’s about message, presence, and purpose.Kate shares how mapping out a proper strategy, from pinning down your ideal client to targeting the right publications, helps you step into a bigger arena (think The Guardian and Stylist) and actually say something that matters. Seeing her byline in Fortune or being invited onto the right podcasts? That became a real confidence boost, cementing her expertise and delivering her message where it counts.(And let’s talk about that feeling when Forbes comes knocking — absolute magic.)THE PODCAST EFFECT: WHY RELATIONSHIPS MATTER“PR isn’t a whiz-bang, overnight thing.” Kate credits a single podcast episode pitched years ago as the catalyst for an extraordinary ripple effect:Industry introductionsIn-person event invitationsSpeaking gigs alongside household namesPaid roles facilitating rooms full of CEOsTranslation? PR builds a living network, not just momentary exposure.PR VS. PERSONAL BRAND — WHERE’S THE OVERLAP?When you are your business, it isn’t only about what you say, it’s your energy, your story, and how you show up. Unlike product-based brands, service providers can’t hide. Podcasts, panels, and awards, they become vital touch points. Kate sums it up perfectly: “You stand out by showing up, by showing your character, your competency, and your credibility.”BE VISIBLE… BUT BE INTENTIONALIf you’re chasing PR just to rack up as many features as possible, you’re doing it wrong.It’s not about ticking boxes. It’s about getting in front of the right people, in the right way, with a message that’stailored for them. Kate’s advice is pure gold: don’t spray and pray, and don’t waste energy answering every media call-out just because you can. Learn the ropes, get comfortable with your own narrative, and be selective.LET’S BE HONESTEveryone has imposter syndrome sometimes (yep, even coaches!), but the right PR guidance helps you “borrow” a bit of confidence, own your expertise, and keep momentum going, even if your audience, message, or services evolve over the years.PR, when treated as a long-term investment (not a one-off fireworks show), just keeps paying dividends.SO, WHAT IS PUBLIC RELATIONS RE

UNLEASH THE POWER OF PR: IT’S NOT JUST A “NICE TO HAVE”Welcome to Episode 5 of the "What Is Public Relations"? podcast with Laura Perkes. This episode is dedicated to challenging a common misconception: the idea that public relations (PR) is merely a “nice to have” rather than an essential tool for business growth. Buckle up for some real talk, as Laura delivers a passionate message that might just shake up your current beliefs about PR.IT’S TIME TO RETHINK PRLaura kicks things off by confronting a widespread belief among business owners that undermines PR’s utility. Many consider PR as an optional add-on for visibility activities, rather than recognizing it as a crucial mechanism for pouring more potential clients into the top of their sales funnel. Drawing a bold comparison, Laura claims that relying solely on platforms like social media is akin to expecting a social tool to fulfill the role of engaging and building relationships with your public.PR: YOUR SECRET WEAPON FOR GROWTHThis episode underscores how PR transcends traditional advertising, positioning it as a more cost-effective strategy with broader reach and impact. Unlike fleeting social media algorithms, PR campaigns are about storytelling and can place your expertise in front of thousands, even millions, of potential clients, driving more meaningful engagement. Laura illustrates how PR isn’t limited to media mentions; it encompasses podcast interviews, speaking events, and workshops that subsequently amplify your influence and recognition.PR ACTIVITIES ARE ON A DIFFERENT LEVELMoving away from the idea that PR efforts are vain pursuits, Laura highlights examples of big brands that excel by leveraging PR to remain relevant and inspiring in the eyes of their audience. PR isn’t about unnecessary luxury,  it’s a necessity to raise your profile, develop brand loyalty, and ignite word-of-mouth marketing at scale.GET STARTED WITH PR TO UNLOCK BUSINESS POTENTIALThe episode encourages listeners to take strategic steps forward by integrating PR with other marketing activities. Laura shares insights on how entrepreneurs, especially those with tight budgets, can apply big brand tactics to their advantage by using resources wisely. She presents PR not as an indulgence but as a pivotal strategy for sustainable business growth, urging listeners to educate themselves on PR’s true value and to harness its power.FINAL THOUGHTS AND EPIPHANIESLaura wraps up her fervent discussion by inviting listeners to reflect: Why do we resist PR when it is clearly a powerful catalyst for elevating your business? Whether you agree or feel resistant to this message, Laura’s open DMs on Instagram (@prwithperkes) serve as an invitation for further dialogue. Embrace this challenge to explore how PR, when used strategically, positions you closer to your future, thriving self.By the end of this episode, you’ll come away with a new found appreciation for PR’s unwavering role in achieving business goals, making it crystal clear that PR is far more than just a “nice to have”—it’s your fast ticket to growth.Connect with Laura Perks on Instagram at @‌prwithperkes and join the conversation to share your thoughts. Embrace the opportunity that PR presents to elevate your business today. Until next time, much love!

😳 VENTURE BEHIND THE SCENES: UNVEILING THE RAW REALITY OF PUBLIC RELATIONSEver felt a cocktail of emotions like curiosity, excitement, or maybe a twinge of overwhelm when it comes to Public Relations? Well, Laura Perkes is here to tell you you're not alone! In this eye-opening episode, Laura strips back the layers of her 20+ years in the PR industry to reveal tales and truths you may not expect.🌟 WHAT'S INSIDE:Discover Laura’s candid experiences from the frontlines of PR, including a dose of the “collie wobbles” and the reality of overthinking that still hit after two decades in the field.Unveil the emotional seesaw of fear and excitement—did you know they manifest the same way in our bodies? Laura shares how you can leverage this to your advantage.The rollercoaster of facing the big, scary tasks head-on: Get ready for a story of procrastination, and the lesson of just “eating the frog.”📞 SMILE AND DIAL MOMENTS: Tune in as Laura re-lives moments from the phone-pitch era when dialing journalists was a “smile and dial” task that could have your heart racing. She recounts a humorous, yet nerve-racking experience when avoidance led to a non-answer—it’s all about learning and moving forward.💥 THE BANTER THAT BURNS: Experience a jaw-dropping account of an exchange with a journalist that highlights the sometimes intimidating landscape PR pros must navigate. This encounter leaves Laura momentarily stunned, but ultimately more resilient.🤔 KEY INSIGHTS:Energy speaks louder than words: Learn why your vibe before tackling PR tasks can make or break the outcome.Beware of visibility overload: Laura peels back the notion that simply “being visible” isn’t enough—you need to be seen in the right places, by the right audience, with the right message.🚀 GET INSPIRED: Laura embodies relatability as she shares her own “oops” moments that remind us nobody’s perfect. Learn how embracing these slip-ups can transform them into teaching moments and connection builders.🥳 JOIN THE CONVERSATION: After tuning in, Laura invites you to head over to Instagram @PRwithPerkes. Her DMs are open for your stories, questions, and PR anecdotes!Reflect on these tales from the PR trenches and walk away with resilient spirits and renewed confidence to tackle your own public relations journey—frogs and all. 👠💼

ARE YOU READY TO BREAK THROUGH THE PR MYTHS?Brace yourself—today, Laura Perkes shatters the illusions clouding your perception of public relations. We’re peeling back the layers and face common misconceptions about PR, offering you unfiltered truth and actionable insights to elevate your business.PUBLIC RELATIONS: THE TRUE GAME-CHANGERPublic relations is much more than being in the right place at the right time. It's about strategizing where your voice will echo the loudest and resonate the longest. If you've been hesitating, thinking no one cares about your message, Laura is here to boldly disagree. She guides you in harnessing PR to leap from being a small voice in a vast crowd to an undeniable powerhouse reaching millions.THE PUBLIC RELATIONS DILEMMA: BELIEFS & PERCEPTIONSIn this episode, Laura dives deep into three major beliefs that might be derailing your PR efforts:🧠 "No one is interested in what I have to say"—Discover why this belief is undermining your progress and how to see yourself and your message in a new light.🕰️ "PR takes too much time"—Break down what this really means and how to make your PR efforts more strategic and less overwhelming.🌟 "PR is only for celebrities and big names"—Laura debunks this myth, explaining how anyone can leverage PR for success.THE PATIENCE PUZZLE AND THE DIGITAL AGEWe’ve become accustomed to rapid gratification—from streaming our favorite shows to Amazon’s quick deliveries. But the key to PR success? It's patience, persistence, and picking the right platforms. Laura uses vivid analogies, likening public relations to a marathon, a tannoy at a train station, and even baking a cake—all to crystallize the realities of securing your spot in the media landscape.START WITH STRATEGYLaura encourages a strategic approach, working backward from end goals. Want to be in top publications? Start planning months ahead. Layer your exposure by engaging with weekly magazines, digital outlets, and podcasts—creating a seamless wave of coverage that keeps your name consistently in the public eye.HOMEWORK FOR FUTURE PR MAVENSReady to challenge your beliefs? Laura tasks you with hands-on exercises to explore media outlets, analyze content, and discern which types of stories make it to print. Use this knowledge to see where your expertise fits in, and then take the plunge to pitch your stories.Tune in now to reframe your understanding of PR. Let’s dismantle myths, set realistic expectations, and ignite a newfound appreciation for patience as a power move in public relations.Have thoughts on this episode? Share your insights and revelations with Laura on Instagram @‌PRWithPerkes. She’s excited to join you on this transformative journey into the world of public relations!

Dare I Say? Let's Talk Visibility and Its True ImpactHold onto your headphones, because this episode might just challenge everything you thought you knew about "visibility" in PR and business growth! 🎙️ Visibility – it’s the buzzword that’s been overused, misunderstood, and oversimplified. Let’s face it, though. What does it actually mean for your business? Laura Perkes is here to break it all down in a way only she can. No holds barred!🌟 Visibility Overload?We get it. Everyone’s talking about visibility. But Laura admits to having a bit of beef with the term. Could it be that "visibility" refers more to a rain-soaked windshield needing a wiper rather than our marketing goals?💡 What's REALLY Driving Your Business Forward?It’s the message, people! Laura dives deep into why it's not just about being seen – it's about what you’re saying and how you’re saying it that makes the impact. Are your words reaching the right ears? Is your story being told in the right places?🔍 Who’s Ready for PR?There’s a misconception floating around that PR is just for big name brands or high-profile individuals. Laura dispels this myth with clarity, showing why PR is a powerful tool at every stage of your business journey.👥 Bringing Underrepresented Voices Center StageLaura passionately discusses the need for new voices in media. And guess what? The media wants to hear from you and your unique perspective!💭 Reframing Perceptions in PRVisibility isn’t just about being everywhere, it’s about being in the right place, with the right message for the right people. Laura's here to shift your perceptions and help you understand the power of strategic, PR-focused visibility.✨ Take Action on Your PR Journey!Laura wraps up with a call to action: Get out of your comfort zone and start knocking on those PR doors. The podcast, press, and speaking world are waiting—and they want YOUR story.Ready to challenge the hype and redefine what visibility means for your business? Dive into this episode and let's start moving the needle!Got questions or want to chat further with Laura? Reach out on Instagram at @‌prwithperkes. Trust us, you don’t want to miss what she has to share next!

Public Relations: The Ultimate Growth Tool for Your Business 🚀Welcome to the first episode of "What Is Public Relations?" with your host Laura Perkes! 🌟 As the title suggests, we're diving headfirst into the evolving world of public relations and debunking outdated myths along the way. If you're a business owner unaware of PR's potential, get ready to have your beliefs shattered—in the best way possible.Why is public relations your secret weapon for business growth? It's time to let go of those dated 1990s perceptions and embrace the new opportunities that public relations presents in today's landscape. ⏰Here's What We Discuss:The Evolution of PR: Public relations isn't just about TV, print, and radio anymore. With the internet and social media, the scope has expanded dramatically, offering businesses more ways to communicate directly with their audiences.Beyond Media Coverage: Yes, getting press coverage is important, but PR also involves crucial components like crisis management, reputation management, and internal communication. These can be game-changers in maintaining your brand's integrity and presence. 🛡️Diverse Platforms: Think outside the traditional press box. Podcasts, YouTube channels, public speaking, and networking are powerful avenues to share your message far and wide.Context is Key: Understand your audience and where they consume information. Whether it's a local newspaper or a national publication, knowing where to place your message is essential for making an impact.PR vs. Social Media: While social media is an excellent tool, PR complements it by amplifying your reach and connecting you with new audiences.Authenticity & Consistency: Reputation management starts with showing up authentically and consistently delivering on your promises. Your actions daily build your brand's reputation. 🔑Our Hope for You:Laura’s goal is simple yet powerful—to rewrite and realign your beliefs about public relations. 🧠 Public relations is not reserved for the rich and famous; it's accessible to everyone, whatever stage of business you're in, and it's your ticket to closing more sales and making more money while having fun!Get ready to grow your business by leveraging the power of public relations. This episode is just the beginning, so stay tuned for more insights and strategies in upcoming episodes. 🎧P.S. Ready to step up your PR game? Stay connected with Laura to explore how public relations can fit seamlessly into your business strategy. You’ve got the expertise, now it’s time to let the world know it!Remember, this isn't just 'visibility'—it's the new realm of impactful communication. Let's begin this journey together! 🌍🥂

Welcome to the What is Public Relations podcast! I'm your host, Laura Perks, and in this episode, we're diving deep into understanding what public relations really is. If you're an entrepreneur, founder, or business owner who's ever wondered about the power of PR, you're in the right place. With over twenty years of experience in the industry, I'm here to deliver no-nonsense advice that will illuminate how PR can elevate your visibility, help you shine in a competitive marketplace, and ultimately drive your business success. So, stick around – this conversation might just transform how you perceive public relations!