What the Fixed Ops?! (WTF?!)

Growth doesn’t come from adding more tools—it comes from seeing clearly, fixing what’s broken, and building systems that actually work.In this episode of What the Fixed Ops?!, we welcome John Acosta, CEO of VTech Dealer IT and a leader at the intersection of automotive, technology, and cybersecurity. John brings a rare combination of military discipline, entrepreneurial grit, and deep dealership experience—and in this conversation, he breaks down why most dealerships aren’t struggling from a lack of opportunity… but from a lack of visibility.From plugging revenue leaks to aligning people and processes, John shares how understanding systems—not just symptoms—can transform dealership performance from the inside out.This conversation goes far beyond IT. It’s about leadership, culture, accountability, and how the connection between people and systems ultimately determines success. This episode will challenge the way you think about operations, technology, team alignment, and what it really takes to build a high-performing dealership.We talk about:Why “visibility” is the biggest missing piece in dealershipsHow missed calls are silently killing revenueThe connection between people, systems, and performanceWhy most SOPs fail—and how to actually build themHow to identify and fix process breakdowns quicklyThe “process process” for solving problems at scaleWhy dealerships stay stuck in repeating patternsHow AI should support—not replace—your teamThe importance of eliminating “mental clutter” with automationHow to create alignment between leadership and frontline teamsWhy culture and systems must evolve togetherJohn also shares powerful insights on leadership, self-awareness, and how shifting from judgment to curiosity can unlock better results—both in business and in life.His message is clear: you don’t need more tools—you need better visibility, stronger processes, and a deeper understanding of how your organization actually operates.This is a direct, insightful, and systems-driven conversation about fixing what’s broken, unlocking hidden profit, and building a dealership that runs with clarity and purpose.BE THE 1ST TO KNOW. LIKE and FOLLOW HEREwww.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts:www.fixedopsmarketing.com/wtfJoin Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?!#podcast #automotive #fixedoperations #dealershipmarketing

(00:00:00) Intro (00:00:39) Tim shares the origin of Tour Detour (00:01:44) How the idea turned into a viral series (00:05:58) What Tim wanted to achieve from making the show (00:10:52) Fixed ops as the backbone of dealership profitability (00:13:15) The danger of over-quoting and losing customer trust (00:19:14) What Tim's Strategy Looks Like on a Daily Basis (00:25:35) Rethinking service appointments vs. walk-ins (00:31:10) Setting Expectations with Clients (00:33:08) How AI is shaping the future of service communication (00:37:07) Biggest Missed Opportunities in the Service Department (00:44:14) What’s next for Tour Detour (00:46:31) Outro Success doesn’t always come from following the traditional playbook—sometimes it’s built by rethinking the rules, taking risks, and executing with intention.In this episode of What the Fixed Ops?!, we welcome Tim Pohanka, VP and COO of Pohanka Nissan Hyundai and the creative force behind Tour Detour, the show.Tim brings a unique blend of dealership leadership, innovation, and storytelling—and in this conversation, he breaks down why fixed operations remains one of the most powerful (yet misunderstood) drivers of long-term dealership success.From launching a viral automotive series to redefining how service departments operate, Tim shares how thinking differently—and executing with discipline—can unlock massive growth in both business and brand.This conversation goes far beyond cars and content. It’s about leadership, customer experience, process, and why dealerships that embrace transparency, education, and adaptability will win in today’s evolving market.This episode will challenge the way you think about fixed ops, service retention, dealership culture, and what it really takes to stand out in a crowded industry.We talk about:The origin and rapid growth of Tour DetourWhy storytelling is transforming dealership marketingHow fixed ops drives consistent, scalable profitabilityThe biggest mistakes service departments make todayWhy over-quoting repairs kills customer trust and revenueHow proper pricing strategy increases repair order acceptanceThe importance of educating—not selling—your customersWhy video MPI and transparency are game changersHow AI can improve communication and service conversionsThe truth about appointments vs. walk-in service modelsWhat it takes to build a multi-generational dealership legacyTim also shares insights on leadership, innovation, and how stepping outside your comfort zone—whether in business or content creation—can create unexpected opportunities.His message is clear: stop treating fixed ops as an afterthought, focus on delivering real value to customers, and build processes that drive both trust and profitability.This is a direct, insightful, and forward-thinking conversation about growth, innovation, and the future of fixed operations in automotive.BE THE 1ST TO KNOW. LIKE and FOLLOW HEREwww.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts:www.fixedopsmarketing.com/wtfJoin Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?!#podcast #automotive #fixedoperations #dealershipmarketing

Some careers follow a straight line. Others are built by recognizing opportunity, solving problems, and scaling what works.In this episode of What the Fixed Ops?!, we welcome Matthew Wilmsen, Chief Revenue Officer, and Eric Wilson, SVP of OEM Partnerships at Fixed Ops Marketing, to the show.Both Matt and Eric bring deep experience from high-level automotive, data, and growth organizations—and in this conversation, they break down why fixed operations is one of the most overlooked and underutilized profit centers in the dealership world today.From their first impressions of Fixed Ops Marketing to their vision for scaling the company, they share what made them join, what they see missing across the industry, and how dealerships can unlock massive growth by leveraging better data, smarter communication, and stronger partnerships.This conversation goes far beyond sales and marketing tactics. It’s about discipline, leadership, relationships, and why dealerships that embrace change and data-driven strategies will win in the next era of automotive.This episode will challenge the way you think about fixed ops, customer retention, data strategy, and what it really takes to scale a dealership in today’s market.We talk about:What drew Matt and Eric to Fixed Ops Marketing and why timing mattersThe biggest mistakes companies make when trying to scaleWhy communication and relationships are the foundation of real growthHow great sales teams focus on problem-solving—not just sellingThe importance of discipline, planning, and process in building revenueHow Matt’s military background shaped his leadership and accountability styleWhy most dealerships are missing the mark on fixed ops marketingThe power of clean, actionable data—and why it’s the new currencyHow dealerships are losing customers without even realizing itWhy service retention is one of the biggest untapped opportunitiesHow to align sales, marketing, and partnerships to drive real resultsThe difference between selling a product and building a true partnershipWhy educating customers (not selling them) builds trust and long-term loyaltyHow dealerships can better adapt to changing consumer behaviorWhat high-performing teams do differently when it comes to growthThe vision for scaling Fixed Ops Marketing and doubling dealer countMatt and Eric also share insights on leadership, adaptability, and what it takes to build a company that’s truly ready to scale—from the foundation up.Their message is clear: stop relying on outdated strategies, start leveraging data, and focus on fixed ops as a core driver of long-term profitability.This is a direct, insightful, and forward-thinking conversation about growth, leadership, and the future of fixed operations in automotive.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless.Schedule your complimentary consultation today: https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?! #podcast #automotive #fixedoperations #dealershipmarketing

Some careers are planned. Others are built through grit, pressure, and pure resilience.In this episode of What the Fixed Ops?!, we welcome Sheila Pogue, Dealer Marketing Consultant at Dealer OMG, to the show.Sheila’s journey into the automotive and dealership world didn’t begin in a showroom or service drive — it started in hospitality, managing bars and restaurants before making an unexpected leap into the RV, marine, and dealership industries. From the parts counter to service leadership to operations management, she worked her way up through the trenches and built her career from the ground up.Today, Sheila helps dealerships across the country improve performance through smarter marketing, stronger customer targeting, and a deeper understanding of how fixed ops, retention, and culture all work together to drive long-term profitability.This conversation goes far beyond ads and lead generation. It’s about resilience, mentorship, retention, leadership, and why some dealerships continue to grow while others get left behind.This episode will challenge the way you think about dealership culture, fixed ops, customer loyalty, and what really creates lasting success in the automotive industry.We talk about:• Sheila’s unconventional path from hospitality into dealership leadership• The lessons she learned working in parts, service, warranty, and operations• Why mentorship can completely change the trajectory of a career• The reality of being a woman in fixed operations and dealership leadership• How insecurity and competition can show up between women in the industry• Why culture, retention, and leadership matter more than most dealers realize• The importance of investing in people instead of constantly replacing them• Why vendors should be treated like strategic partners, not just salespeople• The biggest marketing mistakes dealerships are making right now• How Meta, Facebook, Instagram, and customer data can be used more effectively• Why lower lead volume doesn’t have to mean lower performance• The massive opportunity dealers are still missing in fixed operations• Why service retention may be the most overlooked growth strategy in automotive• How the customer journey should feed directly from sales into the service drive• Why dealers need to prepare technicians and teams now for EV and hybrid serviceSheila also shares powerful personal stories about earning respect, leading under pressure, navigating tough workplace dynamics, and the moments that reminded her why great customer service still matters.Her message is simple: adapt, invest in people, focus on retention, and stop overlooking fixed ops as the engine of dealership growth.This is a candid, practical, and inspiring conversation about leadership, reinvention, marketing, and what it really takes to win in today’s dealership environment.Connect with SheilaLinkedin: https://www.linkedin.com/in/sheilapogue713/Email: [email protected] Profitability Summit: https://dealerprofitabilitysummit.com/Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless.Schedule your complimentary consultation today: https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketing Get watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?! #podcast #automotive #fixedoperations #dealershipmarketing #womeninautomotive

Influence matters. Leadership matters. And real sales performance depends on both.In this episode of What the Fixed Ops?!, we welcome Christian Younggren, sales trainer and founder of Kaizen Automotive Consulting, to the show.Christian’s journey is rooted in decades inside the dealership world. He started in the car business in 1992 as a salesperson, worked his way through finance and management, and eventually became General Sales Manager at Mills Chevrolet. After nearly twenty years in retail automotive, he stepped away from a secure career path to pursue what he felt called to do — train, coach, and develop people in the industry.Today, Christian works with dealerships across the country teaching sales psychology, influence, and leadership — helping teams turn information into real behavioral change.This conversation goes far beyond sales scripts. It’s about understanding people, building trust, and creating systems that actually make training stick.This episode will challenge the way you think about training, influence, and what really drives performance inside a dealership.We talk about: Why information is not transformation — and why execution is the real difference-makerThe concept of Kaizen and how 1% daily improvement compounds into massive growth - Why great salespeople are made, not bornThe true definition of charisma: trust, warmth, and competenceThe most common signs of discipline problems on a sales floorThe difference between performative training vs. effective coachingHow the Seven Principles of Influence shape customer decisionsWhy reciprocity, authority, and personalization dramatically improve follow-upThe power of emotional intelligence and adapting to different customer personalitiesWhy leadership — not process — is often the root of dealership performance problemsHow small, thoughtful gestures can build lifelong customer loyaltyChristian also shares a deeply personal turning point — the loss of his mother — that pushed him to leave dealership management and pursue his mission of helping others grow.His message is simple: understand people, improve daily, and close the gap between what we say we do and what we actually do.This is a thoughtful, practical, and inspiring conversation about influence, leadership, and the human side of selling.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless.Schedule your complimentary consultation today. https://calendly.com/don-278BE THE 1ST TO KNOW. LIKE and FOLLOW HEREwww.linkedin.com/company/fixed-ops-marketing https://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host Russell B. Hill and Co-Host Charity Dunning as they discuss life, automotive, and the human journey in What the Fixed Ops?!#podcast #automotive #fixedoperations #salestraining #leadership

AI is advancing fast — but skilled technicians aren’t going anywhere.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

The moment you think you’ve arrived is the moment you stop growing.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

If your compensation plan isn’t built for quality, don’t expect to attract it.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

The further you want to go, the more humility matters. Ego stalls growth.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

You don’t need a perfect past. You need work ethic. In automotive, effort still wins.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Quality isn’t claimed — it’s earned. If you want proven skill, look for ASE.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

The data is clear: ASE-certified techs earn more, perform better, and stay longer.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Your pay plan might be driving short-term wins… and long-term damage. Incentives shape culture.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Forget the stereotypes. The next wave of technicians isn’t lazy or entitled — they’re sharp, capable, and ready.Watch the full episode: https://youtu.be/_FWnkP4smlcGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Standards matter. Leadership matters. And the future of fixed ops depends on both.In this episode of What the Fixed Ops?!, we welcome Dave Johnson, President & CEO of ASE (Automotive Service Excellence), to the show.Dave’s story is the embodiment of what’s possible in this industry. From growing up farming and ranching in northern Wyoming to a 32-year career with Ford Motor Company — ultimately serving as a global executive over fixed ops support operations — and now leading ASE, his journey reflects grit, humility, and a deep belief in people. This conversation goes far beyond certifications. It’s about raising standards, developing professionals, and building an industry that respects the craft.This episode will challenge the way you think about technicians, leadership, and the future of automotive.We talk about:Why lowering certification standards to solve a tech shortage is the wrong answer The powerful correlation between ASE certification, productivity, retention, and fewer comebacksHow short-term thinking in dealerships undermines long-term successWhy fixed ops is the true foundation of dealership profitabilityThe danger of treating technicians like commodities instead of professionalsThe shift away from the “grease monkey” stereotype toward highly skilled, tech-driven expertsWhat servant leadership really looks like in a high-performance automotive organizationWhy the next generation of technicians gives him real hopeThe concept of a “career lattice” — not just a career ladder — in automotiveHow proper standards actually attract and retain top talentDave doesn’t just defend certification — he reframes it.It’s not about exclusivity. It’s about identity, growth, and enabling professionals to become masters of their craft.This is a powerful, thoughtful, and forward-looking conversation about where fixed ops is headed — and what it will take to win.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Nick Ruffolo shares how stepping up, owning tasks, and staying ready for the next big opportunity transformed his path in the car business.Watch the full episode: https://youtu.be/5wVNMGmB6pg Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Nick shares why department silos create friction and limit growth. A dealership should operate as one team, not separate islands.Watch the full episode: https://youtu.be/5wVNMGmB6pg Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Nick Ruffolo explains that service specials aren’t just about bringing customers in - they’re tools advisors use to close the deal.Watch the full episode: https://youtu.be/5wVNMGmB6pg Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Nick Ruffolo shares the right way to welcome customers into the shop. They shouldn’t have to ask where to go or what to do.Watch the full episode: https://youtu.be/5wVNMGmB6pg Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Nick Ruffolo is all in on AI. Innovation is coming either way - you can fight it, or you can embrace it.Watch the full episode: https://youtu.be/5wVNMGmB6pg Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Nick Ruffolo shares which metrics he believes actually matter — ELR, GPP, and RO count — and whether Hours per RO is overrated.Watch the full episode: https://youtu.be/5wVNMGmB6pgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Tech video is Nick’s favorite tool. He tracks every metric to see what’s working — and what’s not.Watch the full episode: https://youtu.be/5wVNMGmB6pgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Nick Ruffolo explains why the best technician recruiting strategy is simple: build a great place to work and let word spread.Watch the full episode: https://youtu.be/5wVNMGmB6pg Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Want to lead in the car business? Inspect what you expect. Double-check everything. Write it down. Keep your head on a swivel.Watch the full episode: https://youtu.be/5wVNMGmB6pg Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

The answers you're looking for in this business are right here!In this episode of What the Fixed Ops?!, we welcome Nick Ruffolo, Fixed Operations Director at Rohrman Auto Group, to the show. His passion for the car business is infectious. He didn’t grow up planning to work in a dealership — he wanted to be a police officer — but instead, he worked his way up and built a career through initiative, grit, and leadership.This episode will put a smile on your face.We talk about:How initiative completely changed his career trajectoryWhy the hardest part of his day is teaching the will to work and overcoming objectionsLooking at the dealership from the consumer’s perspectiveUsing technology to make service easier (and worth the ROI)Keeping your team happy so they tell others how great it is to work thereAvoiding silos between departmentsBeing disciplined with data and process — including perfecting tech videoThe metrics he believes actually matter (ELR, GPP, RO count… and whether Hours per RO is overrated)Making a lasting impression with every customerEmbracing change and working on your business, not just in itNick doesn’t accept “NO.” He’s a problem solver. A people person. A team builder who focuses on culture and execution.Join us for this positive, high-energy conversation with one of the bright lights in the business.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

No one wants to work alongside people who lack accountability. Scott Falcone shares why accountability is non-negotiable in his shop.Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott Falcone shares how his fixed operations performance is up 100%, with both stores doubling their numbers. Expansion followed, more space, more capacity, and a stronger service operation built for growth.Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott Falcone shares his complicated relationship with an industry known for second chances. While some people truly grow when given another opportunity, others take advantage of it, making second chances both a strength and a challenge in automotive.Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott Falcone explains why he’s moved away from traditional vendors and toward true vendor partners. No more standing meetings or time drains that steal focus and don’t respect his priorities.Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott Falcone shares how his metaphor for learning is rooted in pain. Hard-earned experience has been one of his greatest mentors, pushing him to identify what actually works and make it “law.”Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott Falcone shares how his metaphor for learning is rooted in pain. Hard-earned experience has been one of his greatest mentors, pushing him to identify what actually works and make it “law.”Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott Falcone shares how he’s averaging an additional $55,000 per month in service upsell and why disciplined processes and accountability make the difference. Don’t leave money on the table in fixed operations. Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott has a defining moment when given a public ultimatum. How he handled it then has shaped how he was perceived as a leader forever thereafter. Since that moment, he's always honored ultimatums. Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Scott breaks down why accountability matters in the shop and how tolerating poor performance drives top performers out the door. Eagles need high standards, accountability, and leadership. Without it, they leave.Watch the full episode: https://youtu.be/epq_A01PbKgGlobal Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode, dealer Scott Falcone breaks down the methodology behind his recent fixed ops success, sharing the structure, accountability, and operational discipline driving measurable gains in his service department.Scott walks us through how he thinks about efficiency, culture, and decision-making inside the dealership and why accountability is built into his successful system. From balancing calendar structure with white space to tightening fixed operations processes, this is a real-world look at what’s working for this dealer.Scott also shares his journey in automotive retail, from early lessons in sales and failure, to taking calculated risks, betting on himself, and building a business with intention. His story is honest, grounded, and full of perspective for anyone navigating leadership in today’s automotive landscape.In this episode, we dive into: Why sales was the jumping-off point for long-term successEmbracing fear and using it as a growth toolHow culture directly impacts performanceWhy accountability is non-negotiable in his businessThe industry as a double-edged swordBalancing sales leadership with administrative responsibilityStructure vs. calendar white spaceDriving efficiencies in fixed operations Russell and Charity get a dealer’s-eye view of what productive leadership really looks like inside the store.If you want to learn, grow, and hear what it’s truly like to run a dealership with intention, don’t miss this episode of What the Fixed Ops?!.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278.BE THE 1ST TO KNOW. LIKE and FOLLOW HEREwww.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts:www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?! #podcast #automotive #fixedoperations00:00 Introduction to Scott Falcone01:08 Scott's Journey in the Automotive Industry03:04 The Role of Luck and Risk in Success06:30 The Importance of Sales Experience10:32 Mentorship and Learning from Failure14:44 Building a Positive Culture in Business19:14 Accountability and Performance Standards20:49 The Impact of Technology in Dealerships29:12 Challenges in Recruiting and Retaining Talent36:01 The Importance of Knowledge Sharing45:05 Fixed Operations and Service Department Success51:37 Vendor Relationships and Trust

AI is being used to stop attacks and to launch them. Justin Shanken breaks down what this means for companies trying to stay protected in an AI-driven threat landscape.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Getting spammed on LinkedIn?Justin Shanken shares a simple trick: using emojis in your name can disrupt AI formatting—making it easy to spot spam messages every time.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Justin Shanken explains why negligence is becoming far less defensible and how manufacturers are shifting toward prevention and accountability to avoid future breaches.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Justin Shanken explains how manufacturers are working to move away from claims of gross negligence and negligence related to security breaches and what that means for dealers and vendors moving forward. Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Justin Shanken closely monitors global security trends and explains why North Korea is becoming a growing concern in the cybersecurity landscape and what that means for businesses today.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

One of the most common cybersecurity mistakes is clicking suspicious emails.Justin Shanken explains why you should never click questionable links and why going directly to the website is the safer way to investigate.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

AI has changed cybersecurity completely.Small companies can no longer “fly under the radar.” With AI being used as a hacking tool, every business - regardless of size - is now a target. Justin Shaken explains why this matters and what companies need to understand moving forward.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Mercedes-Benz is no longer making security recommendations. In 2026, they’re implementing a dealer security mandate.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Mercedes-Benz has officially introduced a new security certification and audit mandate for its dealers and it could signal bigger changes ahead for the entire automotive industry.Watch the full episode: https://youtu.be/DsWyNfZA_-4Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Security is no longer optional, and in 2026, OEMs are making that clear.Former Counter-Intelligence Agent Justin Shaken, Chief Security Officer of the Security Division at Intelligent Technical Solutions / Black Breach, joins Russell and Charity to break down major changes happening in automotive cybersecurity and what they mean for dealers, dealer groups, and vendors.One of the biggest developments this year? Mercedes-Benz has established a new security certification and audit mandate for its dealers. Justin explains what compliance looks like, how this impacts dealer operations, and whether this move sets a precedent for other OEMs and vendors moving forward.In this conversation, we cover:How class action lawsuits are reshaping OEM security requirementsWhy strong IT and cybersecurity infrastructure is now a business advantageNew and emerging hacks targeting automotive vendorsWhy AI has eliminated the ability to “fly under the radar”How cybersecurity threats are changing in the age of AIPractical strategies to help you and your team stay safe onlineJustin’s outlook and goals for dealer security in 2026This episode is essential viewing for anyone in automotive who wants to understand where security is headed and how to prepare before mandates become the norm.Watch now and stay ahead of what’s coming!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

There’s often a real reason behind poor performance. Douglas Cox shares how great leaders pause, dig deeper, and save the good ones before it’s too late. Watch the full episode: https://youtu.be/Lv4jYnwb778Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Good listeners rise the fastest. Hear the story of how one leader climbed the ranks by listening first and learning along the way.Watch the full episode: https://youtu.be/Lv4jYnwb778Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

The amount of pressure you can handle will directly affect how far you'll rise. The highest leaders have the ability to handle high pressure. Watch the full episode: https://youtu.be/Lv4jYnwb778Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Good things happen when you take the leap, even if you don’t feel qualified. Growth requires courage, not perfection. Have the fortitude to take the next step. Watch the full episode: https://youtu.be/Lv4jYnwb778Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

The grass isn’t greener on the other side, you just stopped watering yours. Don’t get distracted from improving yourself every day. Growth happens when you stay put and do the work.Watch the full episode: https://youtu.be/Lv4jYnwb778Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations