What's The Point? - Discover Your Purpose

In this episode of What's the Point?, I sit down with Susan Friedmann, founder of Aviva Publishing and Marketing, to talk about longevity — not just in business, but in life. What does it take to stay engaged with something over time without becoming stale, stuck, or disconnected from yourself? Susan has spent decades helping nonfiction authors bring their books into the world, but what stood out most in our conversation wasn't simply publishing. It was her honesty about passion, reinvention, and recognizing when something no longer fits. She reflects on starting in the trade show industry, building expertise there for more than two decades, and eventually realizing she had lost the excitement that once fueled her work. That recognition led her toward publishing — first for her own books, then eventually for more than 1,200 titles through her company. Throughout the episode, Susan shares what authors often misunderstand about success. Many believe publishing the book is the finish line, when in reality it's only the beginning. Marketing, she explains, is a long game built on consistency, clarity, and understanding exactly who you're trying to help. The same principle applies far beyond books: meaningful work requires ongoing attention and adaptation. We also explore identity — how difficult it can be to let go of the version of yourself you've spent years building. Susan speaks candidly about the fear of starting over later in life, losing the title that once defined her, and realizing that excitement and curiosity mattered more than simply maintaining familiarity. It's a conversation many listeners will recognize, especially anyone wrestling with whether to stay in something that no longer feels alive. Another recurring theme is learning. Susan talks about travel, exposure to different cultures, communication in long relationships, and even the role AI now plays in creativity and publishing. Rather than resisting change, she looks for ways to stay curious. Her belief is simple: if something feels stale, explore it from another angle. Find new perspectives. Keep learning. Ultimately, this conversation is about paying attention — to your work, your relationships, and yourself. Longevity isn't passive. It requires honesty, adaptation, communication, and the courage to ask whether what once fit still does. Susan reminds us that staying engaged is less about holding onto one identity forever and more about continuing to grow into the next version of yourself. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters — their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: Email: [email protected] Website(s) https://avivapubs.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/susanfriedmann Instagram: https://www.instagram.com/author.marketer/ Facebook: https://www.facebook.com/avivapubs PODCAST: https://podcasts.apple.com/us/podcast/book-marketing-mentors/id1053995420 BOOKS: https://www.amazon.com/stores/Susan-A.-Friedmann/author/B001ILM7BA Quick Episode Summary:  00:00 – Introduction + "Staying Engaged: The Point of Longevity" 01:00 – Susan Friedmann's work helping nonfiction authors 02:00 – What authors really want from writing a book 03:00 – Why marketing to "everyone" never works 05:00 – Editing, attention spans, and book covers that matter 08:00 – Passion, confidence, and believing in your work 10:00 – Being honest about what you can and can't do 11:00 – The biggest mistakes authors make 13:00 – Why publishing is only the beginning 15:00 – The long game of marketing and consistency 18:00 – Susan's early career and trade show expertise 20:00 – Getting rejected three times before success 22:00 – How Aviva Publishing unexpectedly evolved 23:00 – Losing passion and recognizing it was time to change 25:00 – Identity, reinvention, and starting over later in life 27:00 – Adapting to technology, AI, and publishing shifts 31:00 – Staying excited instead of becoming stale 33:00 – Creativity, AI, and finding fresh perspectives 35:00 – What makes something truly "work" 37:00 – Learning from people, travel, and different cultures 39:00 – The secret to long relationships: communication and honesty 42:00 – Feeling like you don't belong and what travel teaches us 46:00 – Knowing when something no longer fits 49:00 – Being brave enough to change your life 52:00 – "What's the point?" Susan's answer on gratitude and purpose

How do you choose a career before you've really lived life? That's the question at the center of this conversation with Alex Dworsky and Gabriel DeSanti, co-founders of Staj. Most of us are asked to decide what we want to do at 18, 20, or 22 — long before we've had enough experience to truly understand what those choices mean. And while some people land in the right place, many others find themselves years into a path that no longer fits. Alex shares her experience inside corporate America, where careers often follow a predictable path shaped by expectations, environment, and stability. But as time goes on, many people begin to question whether what they chose actually aligns with who they are becoming. Gabriel's journey offers a different perspective — pivoting early from a technical trade into content creation, ultimately building a career around exploring what different jobs are really like from the inside. Together, they unpack why so many people stay in roles that don't fulfill them. Fear plays a major role — fear of losing stability, identity, or success. For many, it's not just about changing jobs, but about walking away from something that looks "successful" on paper. That tension — between comfort and fulfillment — is where people often feel stuck. A key theme throughout this episode is the lack of real exposure. Most career decisions are made with limited information, based on what we're told, what we see around us, or what seems safe. Even internships, which are supposed to offer insight, often fall short by showing only a narrow slice of the job rather than the full picture. This conversation challenges the idea that choosing once is enough. Instead, it invites a different approach: staying curious, experimenting, and being willing to reassess what success actually means at different stages of life. Because sometimes the real work isn't choosing the right path — it's recognizing when the one you chose no longer fits. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters — their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: Name:  Gabriel DeSanti Email:  [email protected] Name:  Alex Dworsky Email:  [email protected] SOCIAL MEDIA INFO: IG: https://www.instagram.com/gabriel.desanti LinkedIn: https://www.linkedin.com/in/gabriel-desanti IG: https://www.instagram.com/go_staj   Quick Episode Summary:  00:00 – Why choosing a career early is so difficult 01:30 – The idea behind Staj (try before you commit) 03:00 – Alex's corporate career and COVID shift 06:00 – Gabriel's early pivot and "world's longest resume" 08:30 – Why people outgrow their careers 10:00 – Why most people stay in jobs that don't fit 12:00 – How we actually choose careers at 18–22 14:00 – The problem with internships 16:00 – Fear, identity, and career changes 18:30 – The "golden handcuffs" problem 21:00 – Why people don't explore other paths 24:00 – Who understands Staj immediately (and who doesn't) 27:00 – Why small businesses get it faster 30:00 – Hiring, risk, and finding the right fit 33:00 – Why internships don't fully solve the problem 36:00 – Unexpected jobs and hidden career paths 40:00 – How to explore without quitting everything 45:00 – What to do if your career feels wrong 50:00 – Redefining success over time 53:00 – Final reflections on choice and fulfillment

In this episode of What's the Point?, Bill Ellis sits down with Andi Simon—corporate anthropologist, author, and founder of Simon Associates—to explore a deceptively simple question: Why is it so hard to see what's right in front of us? Andi has spent decades studying how people think, behave, and—most importantly—how they make meaning. From working with banks and healthcare systems to helping leaders navigate transformation, she's seen the same pattern over and over again: People don't resist change because they lack information.They resist change because of the stories they believe. These stories—often invisible to us—shape how we interpret the world, what we notice, and what we ignore. Even when evidence is clear, our brains filter reality through familiar patterns, protecting us from discomfort but also limiting growth. Through real-world examples, Andi explains how habits, myths, and internal narratives keep individuals and organizations stuck—and how change only begins when we learn to see differently, not just think differently . This is a conversation about perception, identity, and the quiet forces shaping every decision we make.  Key Takeaways We Don't See Reality—We See Our Story Humans are meaning-makers, interpreting the world through internal narratives that feel true, even when they're incomplete . Change Doesn't Come From New Information People don't change because they're told something new—they change when they experience something that shifts how they see. Habits Protect Us—But Also Limit Us Our brains prioritize efficiency and familiarity, making it easier to stay the same than to grow. Myths Shape Behavior More Than Facts Many beliefs about identity, capability, and success are repeated assumptions—not proven truths. Change Requires Small Wins and Visibility Momentum builds through shared experience, not instruction. People change when they see others changing too. Curiosity Is the Gateway to Growth The most underused skill in personal growth is curiosity—the willingness to question what feels "obvious." What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters - their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email  [email protected] Website(s) https://www.andisimon.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/andisimon/ Andi's Podcast: https://www.simonassociates.net/category/podcast/ BOOKS: https://www.andisimon.com/the-books Quick Episode Summary:  00:00 – Introduction: Why we miss what's right in front of us 01:00 – Meet Andi Simon: corporate anthropologist and meaning-maker 02:00 – What anthropology really studies 04:00 – Discovering that humans live inside stories 06:00 – Why people don't change—even when told to 07:30 – Habits and invisible patterns in behavior 09:00 – Why disruption often requires a crisis 10:30 – The brain, storytelling, and filtering reality 12:00 – Why people must see change to believe it 13:30 – Resistance inside organizations and individuals 15:00 – Copycat behavior and how change spreads 17:00 – Leadership vs. management mindset 18:30 – Why change feels mentally exhausting 20:00 – Small wins and positive reinforcement 21:30 – Why people need to feel they matter 22:30 – Myths: beliefs that feel true but aren't 24:00 – Breaking myths through real examples 25:30 – Imposter syndrome and identity shifts 27:00 – Creating a new narrative 29:00 – Why we try to fix the future using the past 30:00 – Curiosity vs. fear 31:00 – Resistance and identity transitions 33:00 – Losing structure, purpose, and community 35:00 – Why purpose matters 37:00 – Why we delay change 38:30 – Habits and human efficiency 40:00 – Loyalty vs. familiarity 42:00 – What people misunderstand about change 43:00 – Curiosity as a life skill 44:30 – Endings as transitions 46:00 – Embracing what's next 47:00 – What's the point? Embrace change  

In this episode of What's the Point?, Bill Ellis sits down with David Schnurman to explore a question many of us quietly carry: what do we think will happen when we change our lives? Change often begins with hope. A new job, a new city, a new path — we imagine it will give us clarity, fulfillment, or relief from whatever feels unresolved. But as David reflects throughout this conversation, change doesn't always deliver exactly what we think we're buying. Together, Bill and David explore the deeper motivations behind the choices we make. Family expectations, personal responsibility, ambition, and identity all shape the way we pursue change. Sometimes those choices bring us closer to what matters most. Other times they reveal that the answers we're searching for can't be found simply by changing circumstances. David shares reflections on how family influences the decisions we make, the stories we tell ourselves about success, and the quiet tension between the life we build and the life we imagined. It's an honest conversation about responsibility, perspective, and the complicated nature of personal reinvention. Ultimately, this episode invites listeners to step back and ask a deeper question: when we pursue change, are we chasing something external — or searching for something within ourselves? What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters — their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: LinkedIn: https://www.linkedin.com/in/davidschnurman/ Instagram: https://www.instagram.com/davidschnurman/ CURRENT PROJECTS / OFFERINGS Author of Eleven Suitcases – a memoir about family, identity, and reducing life to what matters most Author of The Fast Forward Mindset – focused on fear, focus, and intentional action CEO of Lawline – leading online CLE and professional development for attorneys Host of the Lawyers Who Learn podcast – interviews with legal and business leaders on lifelong learning and growth Speaker & Keynote Presenter – topics include leadership, navigating change, mindset, and living with intention\ Quick Episode Summary:  00:00 – Introduction to David Schnurman 01:20 – The idea behind life-changing decisions 03:45 – What we imagine change will give us 06:30 – How family shapes the choices we make 09:10 – The tension between ambition and responsibility 12:05 – When expectations don't match reality 15:20 – Identity, growth, and the stories we tell ourselves 18:40 – Why change alone doesn't always bring fulfillment 21:15 – Learning what truly matters 24:10 – How perspective evolves over time 27:30 – Navigating life transitions 30:10 – What keeps people moving forward 33:20 – The deeper meaning behind our choices 36:40 – David reflects on purpose and family 39:30 – David answers: "What's the Point?"

In this episode of What's the Point?, I sit down with Omar Ritter for a conversation about discipline, leadership, and what it really means to live with purpose. Omar's story is rooted in challenge. He reflects on the moments that shaped him — not just professionally, but internally. We talk about early lessons in responsibility, learning how to carry weight, and what it means to choose growth instead of comfort. Throughout our conversation, a theme keeps surfacing: discipline. Not the loud kind. Not the performative kind. But the quiet, daily commitment to becoming someone you can depend on. Omar speaks candidly about leadership — not as a title, but as stewardship. Influence carries responsibility. Authority demands integrity. And the strongest leaders are often the ones willing to do the unseen work. We explore what keeps someone moving forward when results aren't immediate. What drives you when applause fades? Omar's answer isn't flashy. It's anchored in consistency, values, and faith. He challenges the idea that purpose is a single lightning-bolt moment and instead reframes it as a series of intentional choices over time. This is a conversation about grit without ego, strength without arrogance, and ambition that stays grounded. It's a reminder that discovering what matters often requires testing what doesn't — and that real growth shapes not only what we build, but who we become. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: ​​Name: Omar Ritter Website(s) http://omarritter.com SOCIAL MEDIA INFO: LinkedIn:  www.linkedin.com/in/omar-ritter-cpa-sphr Instagram: omar.ritter.9 Youtube:  @‌ORitter1 BOOK: West Point to Wall Street - available for purchase at: https://a.co/d/9LSBgOZ http://omarritter.com   Quick Episode Summary:  00:00 – Welcome + Introducing Omar Ritter 01:20 – Omar's early influences and foundational lessons 03:45 – The turning points that shaped his leadership mindset 06:10 – Discipline: what it actually means 08:30 – Responsibility before recognition 11:00 – Leadership as stewardship, not status 14:20 – Learning through adversity 17:00 – Faith, values, and internal grounding 19:30 – What drives growth beyond external success 22:00 – Influence, integrity, and consistency 24:40 – What keeps you going when motivation fades 27:30 – Redefining strength 30:00 – Daily habits that build long-term character 33:15 – How Omar approaches setbacks 36:40 – What he hopes others take from his journey 39:10 – Omar answers: "What's the point?" 41:00 – Closing reflections

In this episode of What's the Point?, Bill Ellis sits down with Ron Kmetovicz—engineer, entrepreneur, investor, and author of Ghost Money: The Pathway to Financial Independence. This conversation isn't about getting rich quickly. It's about what quietly sustains a life. Ron reflects on growing up in an entrepreneurial farm family in Pennsylvania, working in early Silicon Valley labs during major technological shifts, and building a career grounded in confidence rather than accumulation. He shares the philosophy behind "ghost money"—multiple revenue streams paired with minimal debt—and explains why independence matters more than image. From navigating the dot-com crash to thinking carefully about what he will (and won't) leave behind for future generations, Ron explores how money, discipline, inheritance, and physical vitality all intersect. This episode invites listeners to consider: Are you chasing money—or freedom? And what are you really passing forward? What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email   [email protected] Website(s)  http://www.ghostmoneythebook.com Quick Episode Summary:  00:00 – Introduction: Money as independence, not just income 02:00 – Early realization: personal responsibility in his twenties 03:00 – Growing up on a Pennsylvania farm with entrepreneurial roots 05:00 – From military service (father) to early cable television innovation 08:00 – Aerospace vs. collaborative lab culture 10:00 – Early investing and stock analysis in the 1970s 12:30 – "Enough is enough": redefining financial goals 14:00 – Debt as the true trap 16:00 – Witnessing early internet and GPS development 18:00 – Confidence from competence, not income 20:00 – Why he never subscribed to 16-hour grind culture 21:00 – Skill-building in the age of AI 24:00 – Defining "Ghost Money" 26:00 – A practical example: teaching a 16-year-old to build multiple revenue streams 30:00 – Advertising, comparison, and financial traps 34:00 – Three steps: enjoy your work, invest 20%, leave it alone 36:00 – Emergency resilience and the danger of credit dependence 38:00 – Physical independence and active aging 41:00 – Writing the book as legacy for great-grandchildren 44:00 – Surviving the dot-com crash 45:00 – Why he won't leave lump-sum inheritances 48:00 – Optimism with caution in relationships 49:00 – Final advice: identify skill gaps and correct them 50:00 – What's the point? "Work hard, play hard… and have a little ghost money."

Welcome to What's the Point? — the show where we explore what shapes us, what changes us, and what gives our lives meaning over time. In this episode, I'm joined by Annie Dike — a writer whose life has moved through wildly different worlds: a complex early life in Clovis, New Mexico, a career in law, years living and working at sea, and a steady commitment to writing as a way of making sense of experience. Annie begins in Clovis — a place she once wanted to escape, but later came to appreciate for what it gave her: creativity, closeness with her brother, and a tough kind of resilience built in a childhood without many resources. She also talks about what it was like growing up between two very different environments after her parents divorced — traveling across the country to Alabama and experiencing how different landscapes, people, and family structures can expand your world. From there, Annie takes us into what she calls her "supposed to" track — the version of success built on prestige, degrees, salary, and stability. She pursued law largely because it felt like a parachute: a way to avoid the financial struggle she knew as a kid. And while she became successful on paper, she also became deeply unhappy — especially working defense for corporations and insurance companies. The more she sensed her work didn't align with her core, the harder it became to ignore. Annie also shares the personal side of that same season: marriage, divorce, and the quiet shame she carried as she tried to keep her life looking "fine" from the outside. But that divorce became a turning point — proof she could change something hard. And soon after, she faced the bigger question: if I can change this… can I change everything else that isn't working too? A major part of Annie's next chapter is Philip, her partner — someone who saw strengths in her that she couldn't see in herself. She describes imposter syndrome as a constant companion, yet also shows how trust and relationship can become a bridge to courage. Their sailing life becomes a living metaphor: night watches, shared responsibility, and the kind of communication that has to be honest because the stakes are real. Annie makes a powerful point: trust is built through communication — even the awkward, pride-challenging kind. We also talk about identity — how hard it is to answer "what do you do?" when your life doesn't fit a neat box. Annie's story is a reminder that purpose isn't always discovered in one dramatic moment. Sometimes it's built through reinvention: lawyer, cruiser, writer, speaker, and now novelist again — someone who keeps returning to the work of meaning through words. Toward the end, Annie reflects on what she hopes readers take from Clovis: a willingness to accept change, and deeper empathy for people different from us — including her brother's experience and the layers of struggle that can exist beneath the surface. And when I ask the question I ask every guest — "What's the point?" — Annie answers with a line that lands like a bell: "Remember you're dying." Not as darkness, but as permission: take the risk, be brave, do the thing, and live awake.    Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Contact Info:  Email   [email protected] Website(s)  http://www.anniedikeauthor.com SOCIAL MEDIA INFO: Facebook https://www.facebook.com/anniedike.author Instagram https://www.instagram.com/anniedikeauthor/ YouTube https://www.youtube.com/@AnnieDikeAuthor Author's chapter by chapter reading of Clovis BOOK Clovis https://www.amazon.com/Clovis-Annie-Dike/dp/B0FPMFZD66/ref=tmm_pap_swatch_0 Quick Episode Summary:  00:00 – Welcome + who Annie Dike is (writer, law, life at sea) 01:00 – Clovis, New Mexico: childhood, poverty, creativity, family 03:10 – Parents divorced + traveling between New Mexico and Alabama 05:00 – Annie's dad: bull riding, cowboy life, resilience + humor 08:40 – "Get out of Clovis": school, achievement, pressure, exhaustion 10:00 – Choosing law on the "supposed to" track (money, stability) 12:00 – Practicing defense law + the work not feeling right 13:00 – Marriage, divorce, and keeping it quiet out of fear 14:10 – Realizing divorce was possible… and work might need to change too 17:00 – Leaving the firm: fear, freedom, and starting over 20:20 – Identity shift: "What do you do?" vs "Who are you?" 21:40 – Imposter syndrome + Philip seeing strengths she can't see 23:10 – Agreeing to sail around the world + becoming a strong "cruiser" 25:00 – Cruisers vs sailors (what that really means) 26:40 – Trust on a boat: night shifts, responsibility, judgment calls 27:40 – Communication as the foundation of trust 29:30 – Redefining success + "enough" + becoming a sailing writer 33:00 – New chapter: selling the boat, travel, writing novels 34:00 – Why Annie avoids "Hollywood endings" in her books 36:40 – What she hopes readers take from Clovis: change + empathy 41:20 – Brother's story + learning to empathize beyond labels 45:40 – Advice: "remember you're dying" + take the risk 48:00 – "What's the point?" Annie's answer + closing

In this episode of What's The Point?, I sit down with Loryn Nalic and Edo Nalic, partners in life and work and the force behind Balkan Treat Box, Telva, and the Ridge Room in St. Louis. Their story isn't just about building award-winning restaurants. It's about displacement, resilience, trust, and what happens when two people commit to solving problems together instead of letting adversity define them. Edo shares what it was like growing up in Bosnia during war, fleeing to Germany, living with uncertainty, and eventually coming to the United States alone. Loryn reflects on a very different upbringing—rooted in St. Louis, shaped by family, responsibility, and a lifelong relationship with food that began as a way to bring people together. Their paths couldn't have looked more different, yet they converged through shared struggle and mutual empathy. Their relationship began not with certainty, but with necessity and trust—formed during a period marked by financial stress, immigration challenges, and responsibility to family. Over time, that trust deepened into partnership. Together they navigated economic collapse, job changes, parenting, and the bold decision to build something of their own without guarantees. The idea for Balkan Treat Box came from honoring roots while creating something new—food that reflected the Balkan region's shared history rather than a single identity. What followed was anything but easy: a failed food-truck build, years of delay, advice from nearly everyone to give up, and the decision to keep going anyway. Through persistence, word-of-mouth, and genuine connection with customers, the truck slowly transformed into something people sought out—and talked about. From there came a brick-and-mortar restaurant, the challenge of the pandemic, the humility of learning from peers, and the commitment to quality and community over convenience. Their growth continued through collaboration—within the St. Louis restaurant community, with local partners, and eventually through opportunities like serving at CITYPARK for St. Louis City SC. Throughout the conversation, one theme keeps surfacing: belonging. Whether through food, family, or shared experience, Loryn and Edo have built places where people feel welcome, seen, and connected. Their story is a reminder that meaning often comes from consistency, partnership, and choosing to keep building—even when the outcome isn't guaranteed. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Website: balkantreatbox.com Email: Loryn Nalic - [email protected] Edo Nalic - [email protected] Phone - Balkan Treat Box 314-733-5700 Address - 8103 Big Bend Blvd, Webster Groves, MO 63119 SOCIAL MEDIA: Instagram: @‌balkantreatbox @‌lorynnalic @‌telvastl @‌ridgeroom Facebook: https://www.facebook.com/balkantreatbox ORDER VIA GOLDBELLY: www.goldbelly.com/balkan-treat-box   Quick Episode Summary:  00:00 – Welcome + Introducing Loryn and Edo Nalic 01:00 – Edo's childhood in Bosnia and displacement during war 02:50 – Deportation, uncertainty, and starting again 03:15 – Loryn's upbringing in St. Louis and early connection to food 05:10 – Cooking as care, connection, and identity 05:50 – Being a single parent and working through instability 06:40 – How Loryn and Edo first met 08:30 – Guarded trust and early impressions 10:30 – Empathy, shared struggle, and partnership 12:10 – Deportation notice and life-altering decisions 14:10 – Choosing to trust each other 16:30 – Building a relationship through adversity 18:40 – Economic collapse and job transitions 19:50 – The idea of building something of their own 21:30 – Choosing Balkan food as a shared identity 23:20 – Traveling to Bosnia for inspiration 26:00 – Understanding culture, food, and shared roots 29:00 – The food truck dream and devastating setbacks 30:45 – Almost giving up 33:20 – Community stepping in to help 34:20 – Learning how to sell, explain, and connect 36:30 – Word-of-mouth growth and pride in the work 38:10 – Opening a brick-and-mortar restaurant 42:50 – Navigating the pandemic together 47:30 – Collaboration within the restaurant community 49:20 – CITYPARK and being part of St. Louis history 52:00 – Telva and the evolution of their vision 55:20 – How they balance each other as partners 59:00 – What makes their partnership work 01:03:35 – Loryn answers: "What's the point?" 01:05:00 – Edo answers: "What's the point?" 01:06:40 – Closing reflections

In this episode of What's the Point?, I sit down with Jason Van Ruler for an honest conversation about healing, responsibility, and the quiet work of becoming someone you can respect. Jason shares parts of his story that began in instability—growing up in a chaotic environment, learning early how to survive, and internalizing beliefs about worth that followed him into adulthood. Like many of us, he found himself repeating familiar patterns, even when they no longer served him. We talk about the turning point that came when Jason realized that awareness alone wasn't enough. Wanting change didn't automatically create it. That moment forced a deeper question: What does it actually take to become the person you want to be? Jason reflects on the small but powerful steps that helped him rebuild—from learning to tolerate the person in the mirror, to counting small wins, to seeking the right kind of help. He explains the difference between avoiding pain and doing the work, and why true growth requires honesty, ownership, and support. Our conversation also explores how healing shapes leadership, relationships, and purpose. Jason challenges the idea that success alone defines a meaningful life, arguing instead that who we become—and how we show up for others—matters far more than what we achieve. This episode is a human story of growth. It's about discovering what matters when old narratives fall apart, finding meaning through responsibility, and understanding that purpose isn't something we stumble into—it's something we build, one choice at a time. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: CONTACT INFO: Name    Jason VanRuler Email  [email protected] Website  Jason VanRuler | Therapist, Coach, Speaker, and Author SOCIAL MEDIA INFO: LinkedIn Jason VanRuler, LPC-MH, LMHC, CSAT-S | LinkedIn https://www.instagram.com/jason.vanruler https://www.facebook.com/thejasonvanruler/ Book: Get Past Your Past: How Facing Your Broken Places Leads to True Connection: VanRuler, Jason, Bob Goff: 9780310367413: Amazon.com: Books Upcoming book: Discovering Your Communication Type: The 5 Paths to Deeper Connections and Stronger Relationships - Kindle edition by VanRuler, Jason. Religion & Spirituality Kindle eBooks @ Amazon.com.   Quick Episode Summary:  00:00 – Welcome + Introducing Jason Van Ruler 01:00 – Why Jason hopes people feel hope when they encounter his work 02:15 – Growing up in Sioux Falls and the impact of early instability 03:40 – How childhood chaos shapes identity and self-worth 05:00 – Finding refuge and safety in books 06:20 – Early exposure to personal development tapes and hope 07:40 – Leaving home at 18 and recreating familiar patterns 09:00 – Realizing adulthood requires personal responsibility 10:00 – The mirror moment at rock bottom 11:20 – Learning to like the person staring back 12:45 – Counting small victories and rebuilding confidence 14:00 – Leaving recruiting to pursue therapy 15:20 – Why wanting change isn't enough 17:00 – Doing the work yourself before guiding others 18:30 – Therapy vs. coaching: looking back and moving forward 20:30 – Jason's personal support system: therapist, coach, spiritual guide 22:10 – Taking ownership of your direction 24:00 – Why success doesn't always equal happiness 26:00 – Redefining success and purpose 27:30 – Relationships as our true legacy 29:00 – Moving from self-loathing to self-acceptance 31:00 – Finding the right help and building trust 33:00 – What Jason wishes he'd known earlier in life 35:00 – Get Past Your Past and choosing credible guidance 37:00 – Understanding needs vs. wants in relationships 39:00 – Showing up differently as a husband and father 41:00 – Jason's upcoming book on communication styles 43:00 – Daily habits and practices for stability 45:00 – What people are really searching for 46:30 – Rethinking purpose as broader than one role 47:30 – Jason answers: "What's the point?" 48:45 – Closing reflections and gratitude

In this episode of What's the Point?, host Bill Ellis sits down with Dr. Jaime Goff, founder of The Empathic Leader, LLC and author of The Secure Leader, for a powerful conversation on how our earliest emotional experiences quietly shape the way we lead. Drawing from her background in psychology, higher education leadership, and executive coaching, Dr. Goff explains how attachment patterns formed in childhood influence trust, control, communication, and emotional regulation in adulthood—especially in leadership roles. She shares personal stories from her own journey, including growing up in a restrictive emotional environment, navigating perfectionism and control early in her career, and learning how true leadership requires both empathy and accountability. The conversation explores why secure leaders create psychologically safe environments, how repair—not perfection—is the foundation of strong relationships, and why self-awareness and emotional regulation are essential skills for modern leaders. Dr. Goff also reflects on career transitions, resilience through setbacks, and the courage it takes to build a life aligned with purpose rather than pressure. This episode is an honest, grounded look at leadership from the inside out—and a reminder that lasting impact begins with secure connection. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name   Dr. Jaime Goff Email  https://drjaimegoff.com/contact Website(s) https://drjaimegoff.com SOCIAL MEDIA INFO: LinkedIn https://www.linkedin.com/in/drjaimegoff Instagram https://www.instagram.com/dr_jaimegoff Other https://www.youtube.com/@drjaimegoff CURRENT PROJECTS New book - "The Secure Leader" Quick Episode Summary:  00:00 – Welcome + Introducing Dr. Jaime Goff 01:10 – Jaime's path into psychology and leadership work 03:10 – Why leadership starts long before adulthood 05:20 – Early emotional environments and attachment patterns 07:45 – How childhood patterns show up at work 10:30 – Control, perfectionism, and leadership identity 13:00 – What secure leadership actually looks like 15:40 – Psychological safety and trust in teams 18:10 – Repair vs. perfection in leadership relationships 21:00 – Self-awareness as a leadership skill 23:40 – Emotional regulation under pressure 26:10 – Empathy without losing accountability 29:00 – Career transitions and resilience 31:30 – Authenticity, courage, and purpose at work 34:10 – Lessons from executive coaching 36:40 – What insecure leadership environments create 39:00 – Building security in yourself first 41:30 – How leaders can start changing patterns today 44:00 – Defining success beyond performance 46:10 – Dr. Goff answers: "What's the point?"

In this episode of What's the Point?, I talk with Kacper Staniul, founder and CEO of MyArchitectAI, about how purpose often reveals itself not through a single calling—but through curiosity, experimentation, and the discipline to keep building. Kacper's journey began far from startups and artificial intelligence. As a university student in Poland studying materials science, he admits he had little sense of direction. What changed everything was exposure to the internet and the realization that learning wasn't limited to formal education. That discovery sparked curiosity, and curiosity led to building. Rather than waiting for the "right" moment, Kacper started experimenting. He worked full-time while launching side projects at night, learning firsthand that momentum comes not from perfect preparation, but from publishing, listening, and improving in public. One of the most powerful lessons he shares is that if you're not slightly embarrassed by your first version, you probably waited too long to launch. We talk about failure—not as something dramatic, but as something quiet and common: waiting too long, learning too much without acting, hesitating when action is required. Kacper reflects candidly on how those early missteps became teachers, shaping a more disciplined, feedback-driven approach to building. That mindset eventually led him to MyArchitectAI. Not because he was an architect. Not because he was an AI engineer. But because he recognized an opportunity to empower creatives by removing barriers. By partnering with the right people, listening closely to users, and staying focused on solving one clear problem, he helped turn an early-stage idea into a tool used by designers around the world. Throughout our conversation, Kacper challenges a common myth about entrepreneurship—that it's all about taking massive risks. Instead, he describes himself as risk-averse, methodical, and intentional. Purpose for him isn't about gambling; it's about steady improvement, meaningful feedback, and building something that genuinely helps others. This is a human story of growth—about how people find meaning not by waiting for certainty, but by creating, learning, and refining as they go. Purpose, as Kacper shows, often takes shape through the simple act of building something useful for someone else. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: Name: Kacper Staniul Website(s): https://myarchitectai.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/kacper-staniul/ Twitter: https://twitter.com/kacperstaniul   Quick Episode Summary:  00:00 – Welcome + Introducing Kacper Staniul 01:00 – From science student to builder 03:00 – Discovering curiosity through the internet 05:00 – Why intrinsic motivation matters more than credentials 06:30 – Viewing life and learning like a video game 08:00 – First side projects and early lessons 09:30 – The courage to hit "publish" 11:00 – Launching before you're ready 12:30 – Balancing full-time work with building on the side 14:00 – Avoiding analysis paralysis 15:30 – Why real user feedback matters more than theory 17:00 – Discovering MyArchitectAI 18:30 – Building without being an architect or AI developer 20:30 – Partnering instead of trying to do everything yourself 22:00 – Staying focused amid endless AI possibilities 24:00 – Why small teams work best for him 26:00 – Risk aversion and disciplined decision-making 28:00 – Creating a framework for choosing ideas 31:00 – What keeps Kacper motivated 33:00 – Advice for builders who haven't started yet 35:00 – How he defines purpose 36:30 – Kacper answers: "What's the point?"

In this episode of What's the Point?, I sit down with Gavin Lance Topp, a former professional boxer whose life has been shaped as much by the battles outside the ring as the ones inside it. Gavin's story is a powerful exploration of purpose, identity, and the fight within us all. Growing up in Australia and moving often as a child, Gavin found structure and validation in boxing. What began as an outlet for rage and energy became a disciplined pursuit that carried him from amateur fights to becoming the Australian Junior Middleweight Champion and eventually earning a world ranking. But as Gavin explains, the lessons that mattered most didn't come from winning—they came from getting punched, listening to mentors, and realizing that sometimes others can see what we can't. Outside the ring, Gavin's life unraveled. Alcohol became a substitute for identity, integrity slipped, and promises were broken. At just 22 years old, standing at the graveside of his sister's boyfriend who had taken his own life, Gavin reached a breaking point. That moment—followed by walking into his first recovery meeting—became the beginning of sobriety, self-honesty, and a second chance. From near homelessness and food vouchers, Gavin rebuilt his life. He returned to boxing with clarity and discipline, eventually living out his childhood dream of becoming a national champion. But success brought new questions. What do you do when the dreams you chased finally come true—and still something feels unfinished? That question became the doorway to Gavin's deeper purpose. Through mentors, faith, and years of inner work, Gavin began to understand the idea of rites of passage—the transformation from boyhood into mature, grounded manhood. That understanding led him to found Fight Like a Pro, The Man Alive Experience, and ultimately a global mentorship platform helping thousands of men find purpose, identity, and direction. Today, Gavin speaks openly about courage, humility, adventure, and living a life that inspires others. He challenges men to pursue dreams bigger than comfort, to stop living out of alignment, and to understand that purpose often reveals itself through struggle, honesty, and service. This is a human story of growth—one that reminds us that while every man will die, not every man will truly live. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: https://gavin-topp.mykajabi.com/manchallengetickets https://www.youtube.com/@gavinlancetopp https://www.facebook.com/profile.php?id=100076350442592 https://www.instagram.com/gavinlancetopp?igsh=MW1xanN6OTlsejMxbA==   Quick Episode Summary:  00:00 – Welcome + Introducing Gavin Lance Topp 01:00 – Early life in Australia and entering the boxing gym 03:00 – What boxing gave Gavin as a teenager 04:00 – The lesson: a cornerman sees what you can't 06:00 – Learning to trust more and force less 08:00 – Traveling young and searching for manhood 09:30 – Alcohol, loss of integrity, and reaching a breaking point 12:00 – Standing at a graveside and asking for help 14:30 – Walking into his first recovery meeting 16:00 – Reclaiming integrity and creating personal oaths 18:00 – From food vouchers to national champion 19:30 – When dreams come true… now what? 21:00 – Rites of passage and the gaps men don't see 23:00 – Faith, calling, and being carried through the fight 25:00 – The mission behind Fight Like a Pro 26:30 – Every man longs for a battle, an adventure, and love 29:00 – Purpose vs mission and finding the fire 32:00 – Why men burn out when living someone else's purpose 34:00 – Personal oaths, fatherhood, and leading by example 37:00 – What a good day looks like now 39:00 – Living a life of adventure that inspires others 43:00 – Domestication, comfort, and shrinking our dreams 46:00 – What he hopes listeners take away 48:00 – "Every man will die, not every man will live"

In this episode of What's the Point?, I'm joined by Vanessa Thompson, whose story is a clear reminder that purpose doesn't usually arrive fully formed. More often, it takes shape slowly—through struggle, uncertainty, and hard-earned clarity. Vanessa shares her journey through seasons of instability and questioning, moments where the path forward wasn't obvious, and how those experiences ultimately reshaped how she thinks about work, success, and sustainability. We talk about how easy it is to chase outcomes without pausing to ask whether the life we're building is actually livable—and how purpose often shows up when something simply stops working. What stood out in our conversation is Vanessa's honesty about redefining success. She speaks openly about burnout, recalibration, and the courage it takes to slow down enough to listen. Her story reflects how people find meaning not by avoiding difficulty, but by paying attention to what those moments are asking of us. We explore what it means to create sustainability—not just environmentally or professionally, but emotionally and personally. Vanessa describes learning to align her values with her daily choices, letting go of expectations that no longer fit, and building a life that can be sustained over time, not just admired from the outside. This episode is a human story of growth, resilience, and intentional living. It's about discovering what matters when life strips away certainty—and how purpose often reveals itself not in the breakthrough moment, but in the steady work of rebuilding. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email  [email protected] Website(s) https://www.the-sustainability-experts.com SOCIAL MEDIA INFO: LinkedIn:  https://www.linkedin.com/in/vanessathompson5 https://www.linkedin.com/company/the-sustainability-experts Quick Episode Summary:  00:00 – Welcome + Introducing Vanessa Thompson 01:00 – Vanessa's early struggles and uncertainty 03:00 – When life stops working the way you planned 05:00 – Rethinking success and sustainability 07:00 – Burnout as a wake-up call 09:00 – Learning to pause and reassess 11:00 – Letting go of old definitions of achievement 13:00 – How purpose begins to take shape 15:00 – Building work and life that can last 18:00 – Alignment between values and daily choices 20:00 – Why sustainability isn't just environmental 22:00 – Living with intention instead of urgency 24:00 – What keeps Vanessa going now 26:00 – Advice for those feeling stuck 28:00 – Discovering what truly matters 30:00 – Vanessa answers: "What's the point?"

In this episode of What's the Point, I sit down with artist Cbabi Bayoc, a painter, muralist, illustrator, and author whose work is rooted in one powerful idea: painting the world he wants his children—and all of our children—to thrive in. Cbabi shares how his art has always been about people. Faces. Emotion. Community. From his early days studying at Grambling State University to drawing caricatures at Six Flags, he learned to observe humanity closely, to listen, and to let people teach him through their reactions. What could have been discouraging moments became lessons in humility, learning, and perseverance. A major part of our conversation centers on Cbabi's decision to move his studio to East St. Louis and his work with the Sunshine Cultural Arts Center. He challenges the narratives many of us have been handed about places and people, reminding us how quickly false perceptions can dissolve once we experience community firsthand. His work consistently invites us to look past stereotypes and toward shared humanity. We also talk about fatherhood and how becoming a dad reshaped his purpose. His 365 Days with Dad series—and the children's book When I Became Dad—grew out of a deep desire to reflect love, presence, and care. Hearing Cbabi describe parents crying in galleries as they connected with his work was a powerful reminder of how art can speak where words fall short. Cbabi reflects on the role of music in his creative process, the responsibility of creating public art, and the deeply meaningful experience of designing stained glass for the Episcopal Church of Holy Communion—an opportunity that allowed him to explore faith, justice, representation, and history through art. We also explore how he sees technology and AI intersecting with creativity, and why human experience, emotion, and perspective can never be replaced. For Cbabi, art remains a timeless tool for connection, empathy, and meaning. This episode is a human story of growth, purpose, and responsibility. It's a reminder that living with purpose doesn't require grand gestures—sometimes it starts with simply caring, paying attention, and creating something that helps others feel seen. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: For inquiries about commissions, collaborations, or special projects, please contact his representation as follows: Name - Amber L. Howlett- Bayoc, PH,D strategist & change artist for CBAI Bayoc originals Email  [email protected] Phone 314-384-9642 Website(s) http://cbabibayoc.com , http://cbabiisgodstool.com (store) and http://leadwithdharma.com SOCIAL MEDIA INFO: LinkedIn @‌cbabibayoc Instagram @‌cbabi Quick Episode Summary:  00:00 – Welcome + Introducing Cbabi Bayoc 01:00 – What Cbabi hopes people feel when they see his art 02:00 – The meaning behind the name "Cbabi Bayoc" 03:30 – Grambling State University and breaking false narratives 05:00 – First art jobs and learning through observation 06:30 – Working at Six Flags and learning humility 07:45 – Moving the studio to East St. Louis 09:00 – Reframing perceptions of East St. Louis 10:30 – Music as a foundation of visual art 12:00 – Art, rhythm, and movement 13:15 – Children's books and becoming a father 15:00 – The 365 Days with Dad project 16:45 – How people emotionally respond to his work 18:30 – Community as the common thread 20:00 – Painting the world our children should grow up in

When you sit down with someone who has lived a big life, you can feel it instantly. That's exactly what happened in today's conversation with Tracy Spears—author, speaker, leadership coach, and co-founder of the Exceptional Leaders Lab. Her story is one of grit earned the hard way, grace discovered over time, and the lifelong work of becoming who we actually are. Tracy's journey begins in a trailer park in Tulsa, Oklahoma, where early messages about work ethic, worthiness, and performing for belonging shaped her worldview. She openly shares how one sentence from her father in third grade set the tone for her internal drive—and how that drive later became both a superpower and a liability. What moved me most in this conversation is Tracy's willingness to revisit the moments that hurt the most: being disowned by her parents at age 22, hiding parts of herself to survive in corporate America, and the sting of being fired after 29 years with a company she once considered home. She speaks about all of it with a raw honesty that reminds us how human stories of growth are often rooted in pain we never planned for. But this isn't a story about loss. It's a story about choosing agency. Tracy talks about redefining belonging—shifting from trying to "fit" into prescribed structures toward intentionally choosing the people and environments that allow her to be fully herself. That evolution didn't happen overnight, but it shaped the leader she became: someone who listens deeply, leads with humanity, and asks powerful questions like "What do you want?"—questions that have helped countless people discover what really matters. We also explore the courage it takes to hold both grit and grace at the same time. Tracy discusses overcoming her inner critic, reframing past decisions with compassion, and becoming the kind of leader who creates space for others to shine. She offers insights on purpose, identity, influence, and why she now believes her true work is helping others find meaning in their own story. This episode is full of wisdom—earned, honest, and generously shared. If you're navigating transition, searching for purpose, or learning to trust your own becoming, Tracy's story will speak directly to you. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters—their purpose. Each episode explores what motivates them and how they find meaning in what they do   Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: CONTACT INFO: Email        [email protected] Website(s)     http://TheLeaderLab.com  http://tracyspears.com SOCIAL MEDIA INFO: LinkedIn -  @‌tracylspears Facebook - @‌tracyspearsspeaker Tiktok - @‌tracyspearsspeaker Instagram - @‌tracylspears Twitter - @‌tracylspears YouTube - tracyspears Quick Episode Summary:  00:00 – Welcome + Introducing Tracy Spears 01:00 – From athletics to leadership: who Tracy is today 02:40 – Grit, grace, and learning from what goes wrong 03:45 – Early years: growing up in a Tulsa trailer park 05:10 – The moment that shaped her life at age nine 07:00 – The teachers and community that helped her belong 09:00 – Building confidence, battling the inner critic 11:00 – Becoming a college athlete + lessons from softball 14:00 – Learning adaptability: the "utility player" mindset 15:00 – Major turning points: injury, coming out, being fired 18:00 – Getting fired after 29 years—and what came next 21:30 – What belonging really means (and what it doesn't) 24:00 – Performing for worth vs. living from who you are 29:00 – Reclaiming agency + choosing where we belong 30:30 – Leadership lessons: shifting from self-focus to service 33:00 – What do you really want? The power of the question 36:00 – Reframing "what happened" vs. "what I learned" 40:00 – Producers vs. leaders + the toolbox analogy 45:00 – Developing an inner coach instead of an inner critic 48:00 – True humility + accepting our gifts 49:00 – What brings Tracy joy now 51:00 – Travel, culture, and expanding our worldview 53:00 – Final reflection: becoming, belonging & purpose 54:00 – Tracy answers "What's the Point?"

In this episode of What's the Point, I sit down with Tim Christophersen, one of the world's leading voices in nature restoration and conservation, to explore what really drives us as humans and how we find meaning in our relationship with the natural world. Tim's journey is a powerful human story of growth, purpose, and responsibility — and it's bigger than politics, bigger than hot-button climate debates, and deeper than soundbites. Tim shares how his love of nature began as a young boy walking through forests in Germany with his grandfather, quietly building the foundation for a life dedicated to restoring what we've lost. From living across three continents, to leading global environmental initiatives at the United Nations, to now restoring a former dairy farm in Denmark, Tim's life reflects a deep, lived commitment to purpose not as a concept — but as a way of being. We talk about what keeps him going, including his belief that we're living through a real relationship crisis with Mother Nature. Not as an abstract idea, but as a broken relationship — one where humans take, extract, and deplete instead of giving back. Tim walks us through powerful examples like the lost oyster beds of New York Harbor and the mysterious migration of the European silver eel, revealing how much richness we've lost — and how possible it is to restore it. This conversation also dives into how younger and older generations must work together, how people find meaning through restoration, and why rediscovering our connection with nature restores something inside of us too. Tim explains why this isn't just about saving forests or oceans — it's about rediscovering our life purpose, our role as stewards, and what it really means to be human. We also explore Tim's work with global movements like Generation Restoration and his current role at Salesforce, where he helps companies rethink nature as critical infrastructure instead of decoration. His message is clear: meaning isn't found in perfection — it's found in responsibility, reciprocity, and showing up differently. This episode isn't about fear. It's about hope. It's about what drives us forward. And it's a powerful reminder that restoring nature is inseparable from restoring ourselves. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters - their purpose. Each episode explores what motivates them and how they find meaning in what they do.    Connect with Bill: [email protected]  www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: Email  [email protected] Website(s) timchristophersen.com Trello Board for visual assets: https://trello.com/b/atycizuD/generation-restoration-marketing-design-projects SOCIAL MEDIA INFO: LinkedIn  https://www.linkedin.com/in/tim-christophersen-a4876228/ Instagram tim.christophersen9 Twitter @‌TimChristo CURRENT PROJECTS Generation Restoration is my new book about repairing our broken relationship with nature. Learn how to enter into a new, rewarding and reciprocal relationship with nature that will make you happier, healthier, and wealthier. It's time to restore diversity and abundance to Planet Earth! #GenerationRestoration   Quick Episode Summary:  00:00 – Welcome + Introducing Tim's mission and purpose 01:00 – Living in Denmark and restoring a farm 03:00 – Childhood in Germany and time with his grandfather 05:00 – First experiences sensing nature's interconnectedness 06:50 – Relationship vs. resource: how we misunderstand nature 09:00 – Returning to roots and finding life purpose 11:00 – Generation Restoration and the UN Decade 13:00 – Writing the book and removing polarization 15:00 – Why restoration is more powerful than conservation 17:00 – Nature as infrastructure, not decoration 19:00 – The oyster story and New York Harbor 22:00 – The European silver eel migration 25:00 – Learning from indigenous wisdom 28:00 – Relationship crisis with Mother Nature 31:00 – Biodiversity Jenga explained 33:00 – Biggest Little Farm and nature's intelligence 35:00 – Salesforce, corporations, and restoring systems 38:00 – Why collaboration is necessary for the future 41:00 – What individuals can actually do 44:00 – Listening to nature and rediscovering purpose 46:00 – Jane Goodall's influence and legacy 49:00 – Why ecology and economy are connected 52:00 – Tim answers "What's the point?"  

In this episode of What's the Point, I sit down with Noemi Beres, a woman whose life story is a powerful reflection of resilience, kindness, and purpose. From growing up in Hungary in a modest but deeply loving family, to becoming an entrepreneur, connector, and creative force, Noemi shares what keeps her going and how she discovered what truly matters. Noemi opens up about her childhood, shaped by hardworking parents and the strong values of Eastern Europe. She shares how her family's history — stories of survival, perseverance, and hope — gave her the foundation to keep going, even when life became incredibly difficult. We talk about how moving between countries, cultures, and languages helped her understand how people find meaning and how deeply human connection shapes our sense of belonging. Her entrepreneurial journey wasn't smooth or predictable. Noemi speaks openly about business failures, financial loss, and the shock of losing her travel business during the pandemic. But what stood out most was her unwavering belief in learning, growth, and living with purpose. When everything collapsed, she didn't quit — she adapted, learned, and built Podcast Connections, a business driven by genuine care and service. We also explored the deeply human side of Noemi's story — losing her father, navigating grief, anxiety, and physical burnout, and ultimately discovering healing through art, silence, music, and presence. From her silent thinking sessions to her ASMR-style reading podcast, everything she creates comes from a desire to help people slow down, feel safe, and find meaning in their own lives. This episode is a true human story of growth, compassion, and purpose — a reminder that discovering what matters isn't about perfection, but about kindness, self-awareness, and choosing to keep going even when life feels overwhelming. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters - their purpose. Each episode explores what motivates them and how they find meaning in what they do.  Connect with Bill: [email protected] www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email  [email protected] Website(s) https://www.podcastconnections.co https://noemiberes.com SOCIAL MEDIA INFO: LinkedIn https://www.linkedin.com/in/noemiberes Facebook https://www.facebook.com/noemi.beres Instagram https://www.instagram.com/noemi_beres CURRENT PROJECTS My new ASMR-style reading podcast on YouTube: https://www.youtube.com/@noemiberes/podcasts Quick Episode Summary:  00:00 – Welcome + introducing Noemi's journey of resilience and purpose 01:00 – How it feels to be on the guest side of the microphone 03:00 – Growing up in Hungary and learning resilience early 05:00 – Family history and the power of cultural roots 06:30 – Travel, exchange programs, and discovering belonging 08:00 – Why Noemi never wanted a boss 09:00 – Business failure and losing money early on 11:00 – Starting an online travel business before remote work was normal 13:00 – Losing everything during the pandemic 15:00 – Learning podcasting from scratch 17:00 – Building Podcast Connections from nothing 18:30 – Why connection and communication matter most 20:00 – Silent thinking sessions and the power of quiet 22:00 – ASMR-style reading and helping people heal through sound 24:00 – Living outside the traditional "rules" of life 26:00 – Discovering the Go-Giver philosophy 28:00 – Why listening is more powerful than fixing 30:00 – Losing her father and navigating grief 33:00 – Art as therapy and healing 35:00 – Music, drumming, meditation, and peace 37:00 – Taking care of others without losing yourself 39:00 – Why self-care became non-negotiable 41:00 – Never giving up — "Just keep going" 43:00 – Advice for people who feel stuck 45:00 – Small steps create lasting change 46:00 – What legacy really means 48:00 – Why kindness is a strength 50:00 – The power of giving without expectation 52:00 – What's the point?  

On today's episode of What's the Point, we explore how meaning is created—slowly, intentionally, and lovingly—through the everyday work of craft, family, and purpose. Bill welcomes Shawn and Lawren Askinosie, the father–daughter team behind Askinosie Chocolate, one of America's most respected bean-to-bar chocolate companies. Their story is more than a business profile—it's a human story of growth, legacy, and discovering what truly matters. Shawn left a long and intense career as a criminal defense attorney to pursue chocolate making—a leap that few understood at the time. But that decision became a powerful turning point, both in his own life and for everyone who has touched the Askinosie mission. Today, he and his daughter Lawren co-lead the company with a shared commitment to community, craftsmanship, global relationships, and living with purpose. In this conversation, Shawn and Lawren open up about family, loss, calling, and the values that guide their work. They discuss how compassion, grief, service, and legacy shaped their path; how meaningful work is built on relationships; and why the "sweet work" of craft can become a vehicle for connection across the world—from Springfield, Missouri to Tanzania and the Philippines. You'll also hear the surprising and emotional story behind Chocolate University, a program that has touched more than 20,000 children through education, mentorship, meals, and empowerment opportunities. And you'll learn why the Askinosie approach to values is not something they add to their work—it's the very backbone of how they operate, hire, and serve. This is an episode about discovering what keeps you going, how people find meaning in their work, and how purpose is passed from one generation to the next. It's a conversation about what drives us—and why the most important work we do often has nothing to do with profit, but everything to do with people. What's The Point? is a podcast hosted by Bill Ellis, featuring real conversations with people who've figured out what matters—their purpose. Each episode explores what motivates them and how they find meaning in what they do.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: LinkedIn: linkedin.com/company/askinosie-chocolate Facebook: http://facebook.com/askinosie.chocolate Instagram: http://instagram.com/askinosie Threads: http://threads.com/@askinosie TikTok: http://tiktok.com/@askinosie BOOK: Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul   Quick Episode Summary:  00:00 – Welcome to What's the Point: A conversation about purpose, craft & family 01:00 – Introducing Shawn & Lawren: A father-daughter story years in the making 03:00 – What it feels like to record this episode together 04:00 – Shawn's shift from criminal defense to chocolate: following the path in front of you 07:00 – Lawren's view as a teenager watching her dad reinvent his life 09:00 – The story behind the Askinosie name (and why Shawn advises against it) 11:00 – How father and daughter grew the Askinosie brand together 12:00 – Co-authoring Meaningful Work: what they learned about each other 14:00 – Why writing someone else's voice is an act of trust 15:00 – The Lost & Found Grief Center and Shawn's early calling to service 17:00 – How grief shaped Shawn and how that legacy passed to Lawren 19:00 – Lawren on compassion, community, and becoming a parent 21:00 – The generational impact of grief and healing 23:00 – Legacy, values, and what it means to grow a business from the heart 25:00 – How the Askinosie team keeps values alive during the busiest seasons 28:00 – Father–daughter dynamics: strengths, differences, and real communication 32:00 – Why Shawn would fear Lawren if she were a prosecutor 34:00 – Lawren's passion for empowering female cocoa farmers 37:00 – What she's learned from women around the world 39:00 – What Chocolate University really is—and why it's transformative 42:00 – 11,000+ graduates: the long-term impact on students and communities 44:00 – The ripple effect of service and mentoring young leaders 45:00 – Bill's own experience with Askinosie's tasting kit 46:00 – Why every sale means something deeply personal to the Askinosie team 48:00 – How their chocolate becomes part of families' most meaningful moments 49:00 – Rapid-fire questions: favorite bars, coffee vs. tea, early mornings or late nights 50:00 – What's bringing them joy right now 51:00 – What they would tell their 14-year-old selves 52:00 – What's the point?  

Discovering meaning and purpose by choosing connection over division — how one leader turned a moment of frustration into a nationwide movement for unity. After three decades in high-powered business and private equity, Adam Mizel found himself yelling at the TV in 2020, watching the world unravel. That moment sparked an unexpected transformation—from executive to bridge-builder. Today, he's the co-founder and CEO of US United, a growing movement focused on creating unity through human connection, community action, and service. In this episode of What's The Point, Bill Ellis and Adam talk about what it really means to find purpose after success. Adam shares how his background in business and philanthropy shaped the foundation for US United, an organization inspiring people to reconnect across divides through conversations, service, and kindness. They discuss how National Unity Day (recognized by the National Day Registry) invites us to step outside our personal and social media bubbles and connect with people from different backgrounds—and why unity starts at the grassroots level, not in politics or media. Adam also opens up about the challenges of leading a movement for connection in a divided world, the lessons learned from partnering with Sheriff Chris Swanson, and how seemingly small actions—like a kind word, a coffee shared, or a civil conversation—can restore hope in our culture. Whether you're a business leader, a community builder, or just someone searching for more meaning in your life, Adam's story reminds us that purpose isn't about profits—it's about people. Connect with Bill: [email protected] www.billellis.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis Facebook - @bill.ellis  LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: Email  [email protected] Website(s) us-united.org SOCIAL MEDIA INFO: LinkedIn  - https://www.linkedin.com/in/adammmizel/ Facebook  - https://www.facebook.com/USUnitedOrg Instagram  - https://www.instagram.com/us_united_org/ What's The Point? is a podcast hosted by Bill Ellis, featuring real conversations with people who've figured out what matters—their purpose. Each episode explores what motivates them and how they find meaning in what they do. Quick Episode Summary:  00:00 – Welcome and introduction: from business success to calling for unity 01:00 – The moment that changed everything: yelling at the TV during 2020 03:00 – Why Adam decided to act instead of complain 05:00 – The founding of US United and its mission to build bridges 07:00 – Escaping our bubbles: how connection rebuilds empathy 09:00 – The Sheriffs Unity Network and grassroots leadership 11:00 – Creating National Unity Day and what it represents 13:00 – Why unity must start with everyday people, not politicians 15:00 – The power of one act: the Flint, Michigan story that inspired the movement 18:00 – How Adam met Sheriff Chris Swanson and co-founded US United 20:00 – Simple ways anyone can start building unity 23:00 – Lessons from Princeton: "In the Nation's Service and the Service of Humanity" 25:00 – The Five-Mile Rule: how small, local actions create national change 28:00 – Running a nonprofit with a business mindset 31:00 – The 30 for US Program and how it brings people together 35:00 – What sports, music, and food teach us about unity 37:00 – Shaquille O'Neal's wisdom on respect and connection 41:00 – How to avoid "I'm right, you're wrong" conversations 45:00 – Changing minds through storytelling instead of argument 48:00 – Why US United matters—and how to get involved 54:00 – The personal transformation behind the mission 59:00 – What's the point? Why unity is worth fighting for

In this episode of What's the Point?, Bill Ellis welcomes John Golden—strategist, podcaster, martial arts practitioner, and Chief Strategy & Marketing Officer at Pipeliner CRM. John's story stretches from growing up in Ireland to building a career in the U.S. that blends sales leadership, publishing, and purpose-driven business. Through their conversation, John emphasizes why embracing the journey matters more than obsessing over the destination. He shares how self-awareness, core values, and non-negotiables can guide decisions, why comparison is a trap, and how authenticity is the only way to lead effectively. From his 1,600+ podcast interviews to his decades in sales, John also shares powerful lessons about preparation, humility, and what it means to leave a lasting legacy. This is a rich, thought-provoking dialogue about human nature, leadership, and living with intentionality. 🗝️ Key Takeaways Embrace the Journey: Success isn't about an overnight win—it's about learning from every step, even the missteps. Self-Awareness First: Before chasing goals, know your strengths, triggers, and true fit Non-Negotiables Matter: Having clear values helps avoid distractions and wasted effort Preparation Wins in Sales: Top performers always do their homework—it's the ultimate respect for the client Authentic Leadership: True leaders model values, act with humility, and elevate others without pretending leadership is just "being nice" Legacy Over Noise: The real point is the impact you leave on those closest to you, not chasing global applause . LINKS: Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won CONTACT INFO: Name: John Golden Email: [email protected] Website: https://www.pipelinersales.com/ SOCIAL MEDIA: YouTube: https://www.youtube.com/c/SalesPOP X: https://twitter.com/RealSalesPOP X: @‌JohnGoldenFRR LinkedIn: https://www.linkedin.com/in/johngolden/ Sales POP! Podcast: https://podcasts.apple.com/us/podcast/sales-pop-podcasts/id1455305326 Quick Episode Summary:  00:00 – Meet John Golden: strategist, podcaster, and sales leader 02:00 – From Ireland to San Diego: why embracing the journey matters 06:30 – Self-awareness and core values as the foundation of clarity 10:30 – Building your list of non-negotiables 14:00 – Podcasting lessons: consistency, purpose, and value over vanity 18:30 – Human nature insights: what the Maasai warriors can teach us about silence and observation 24:00 – Martial arts lessons: humility, competing with yourself, and long-term discipline 30:00 – Why comparison is destructive in life and sales 33:00 – The power of preparation: a cautionary sales story 38:00 – Debunking myths: salespeople are made, not born 40:00 – Purpose-driven leadership beyond metrics 46:00 – Flaws, scars, and the beauty of imperfection 48:00 – John's answer to "What's the Point?"

Trust. It's something we all crave, yet so many of us feel it slipping away. In today's conversation, I sit down with Chip Webster, founder of Unity and Service and author of Unity and Service: A Pathway to Responsible Citizenship. Chip has spent decades observing how trust is built—and broken—in boardrooms, neighborhoods, and across our country. His mission is simple: rebuild unity one act of service at a time. We dive deep into the cultural shift that's left many of us disconnected and cynical. Chip challenges us to get off the couch, engage with our neighbors, and remember that the smallest actions—like holding a door, saying hello, or volunteering locally—can begin to restore trust. Chip also shares his bold vision for mandatory national service—not military, but one year of working on community projects, side by side with people different from ourselves. He believes that when we serve, barriers come down and our humanity shines through. We also discuss: Why trust is highest in our local communities and lowest at the national level. How listening—truly listening—creates consensus, even when we disagree. The difference between microaggressions and micro-validations—and why small affirmations can heal more than we think. What it really means to be a responsible citizen in today's America. Chip leaves us with a timeless challenge: If not now, when? If not us, who? This episode is both a wake-up call and an invitation. The point is clear—unity doesn't happen by accident. It happens when each of us decides to serve. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name: Chip Webster Phone: 727-618-9376 Email: [email protected] LinkedIn: https://www.linkedin.com/in/chipwwebster Website http://unityinservice.org Facebook: https://www.facebook.com/chip.webster.2025 Quick Episode Summary:  00:00 – Introduction: Craving trust in a divided world 02:00 – Why trust can't be built online 05:00 – Getting off the couch: first steps toward building trust 07:00 – Small acts that matter (holding doors, saying hello) 10:00 – The loneliness epidemic and knowing our neighbors 12:00 – Culture as "the water we swim in" 15:00 – Why national service could change everything 18:00 – Dehumanization in politics and media 21:00 – Listening, compromise, and consensus building 25:00 – The role of Vistage in teaching trust and transparency 30:00 – Generational shifts: helicopter parents and entitlement 34:00 – Bridging the gap between generations 36:00 – The United States or the Un-United States? 39:00 – The CCC and WPA: lessons from the past 43:00 – Chip's vision for modern mandatory service 45:00 – Who should read Unity and Service? 48:00 – Micro-affirmations vs. microaggressions 52:00 – What's the point? Chip's final message 54:00 – Closing thoughts and how to connect with Chip  

In this episode of What's the Point?, host Bill Ellis sits down with Derrick Girard—entrepreneur, Air Force veteran, and author of Put to the Test. Derrick shares how a series of business challenges—including three major lawsuits—pushed him to reevaluate everything he thought he knew about success, leadership, and resilience. From growing up in a military family to launching a tech company without a tech background, Derrick's story is one of grit, adaptability, and a relentless "figure it out" mindset. He opens up about the emotional and professional toll of building something from scratch, the cost of unchecked ambition, and how failure became the greatest teacher. This episode unpacks what it means to lead with integrity, step away from ego, and stay grounded in purpose—even when the pressure mounts. 🗝️ Key Takeaways Adversity as the ultimate test: Derrick's life shaped by lawsuits and business breakdowns—not personal loss. Mindset over platform: Success isn't about status—it's built through resilience, curiosity, and relentless problem-solving. Drive has a cost: Extraordinary ambition allowed achievement—but at the expense of relationships until awareness rebalanced perspective. Culture starts at the top: Corporate turnaround failed because the leader wouldn't acknowledge systemic issues—culture isn't declared, it's lived. Quitting is okay when you truly tried: Persistence matters—but so does knowing when you've done all you can and it's time to walk away. 💬 Final Thoughts Derrick emphasizes that success is not about avoiding failure, but about responding to it—with honesty, grit, and generosity. His Figure It Out mindset equips listeners to take accountability, embrace setbacks as fuel, and stay true to values amid chaos.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name: Derrick Girard Email: [email protected] Phone: (612) 205-5280 Website(s): www.derrickgirard.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/derrickgirard/ Facebook: https://www.facebook.com/derrickgirardauthor Instagram: https://www.instagram.com/author.derrickgirard/ Twitter: https://x.com/DerrickGirard1 BOOK: https://a.co/d/3Wg6LMN Quick Episode Summary:  0:00 – Welcome and guest introduction: Meet Derrick Girard. 1:42 – The unexpected call that changed everything. 3:11 – Walking through crisis and asking, "What is God doing here?" 5:20 – Letting go of ego and career identity. 8:55 – Rediscovering purpose through faith and family. 12:43 – Why we often confuse busyness with purpose. 15:16 – What it means to obey even when it costs. 18:38 – Derrick's view on legacy, marriage, and spiritual leadership. 22:07 – Final reflections and encouragement to follow God's lead

What if the real problem in corporate culture isn't the strategy—but the absence of shared principles? In this powerful episode of What's the Point?, Bill Ellis welcomes bestselling author, speaker, and former Fortune 10 executive Kyle McDowell. Kyle pulls back the curtain on what's broken in today's organizations—and how The 10 WEs framework can shift the culture from dysfunction to excellence. With nearly 30 years of experience leading massive teams, Kyle's message is as bold as it is simple: begin with WE. Whether you're leading thousands or just trying to be a better teammate, this conversation will challenge how you think about leadership, courage, and culture. Kyle McDowell is a leadership coach, keynote speaker, and the author of the Wall Street Journal and USA Today bestseller Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence. After nearly three decades in corporate leadership roles—including at some of America's biggest firms—Kyle now helps organizations dismantle dysfunction by putting people over ego and mission over metrics. His trademarked philosophy, The 10 WEs, is redefining how leaders create buy-in, accountability, and authenticity across every level of business. Episode Highlights & Key Takeaways: Begin With WE: Kyle introduces his leadership framework and why starting with a unified vision creates cultures of excellence. From Fortune 10 to Full-Time Purpose: Kyle opens up about his decision to leave corporate life and step into his calling as a thought leader. The First WE Principle: "We do the right thing. Always." Kyle shares why this one idea is the cornerstone for trust, safety, and transformation. Courageous Candor: Kyle talks about moving past polite silence in the workplace and building teams that speak truth with respect. The Power of Modeling: Leaders can't just talk the talk—they must model behavior and create an environment of accountability. It's Not Soft, It's Strong: Kyle breaks down why vulnerability and empathy in leadership are not weaknesses but the ultimate strengths. One-on-One Moments Matter: Leadership isn't about stage presence—it's about the impact you have in your next conversation. Kyle McDowell's message is a wake-up call for leaders everywhere: Culture isn't someone else's job—it's yours. His "10 WEs" offer more than a framework; they're a mirror. One that reflects the kind of leader you are—and the one you're capable of becoming. If you're tired of watching dysfunction win, this episode will inspire you to lead with courage, clarity, and a whole lot more WE. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: https://www.instagram.com/kylemcdowellinc https://www.tiktok.com/@kylemcdowellinc https://www.youtube.com/@kylemcdowellinc https://www.facebook.com/KyleMcDowellInc https://twitter.com/KyleMcDowellInc BOOK: Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence Quick Episode Summary:  0:00 – Bill introduces Kyle and his mission to rewire corporate leadership 1:08 – Kyle shares his background, from leading tens of thousands to walking away from it all 3:44 – The origin of Begin With WE and how the "10 WEs" came to life 6:10 – The core dysfunctions Kyle saw over and over—and why no one was solving them 9:29 – "We do the right thing. Always." Why principle-driven leadership builds unstoppable trust 13:00 – How Kyle's team of 15,000 began to adopt a shared belief system 15:50 – What vulnerability in leadership really looks like—and how it unlocks deeper performance 18:45 – Kyle breaks down his journey from fear to courage in leaving a secure corporate life 22:00 – "We own our mistakes." Why authenticity, not perfection, makes great leaders 24:55 – Leaders who hide behind silence—and how to bring truth back into the room 29:10 – Why great leadership is personal, not positional 31:30 – The message behind his book and how The 10 WEs can transform any team 33:45 – Kyle shares the moment he knew he was living out his calling 36:00 – The ripple effect of cultural change—from the break room to the boardroom 39:00 – Why Kyle believes impact, not income, is the true measure of success 41:00 – Final thoughts from Kyle on what it really means to lead with purpose Subscribe & Share:Know someone frustrated with toxic work culture or looking to grow as a leader? Share this episode and help spread Kyle's mission to bring principle-driven leadership to every workplace. Subscribe to What's the Point? for more conversations that cut through the noise and help you live—and lead—with purpose.

What if you didn't need a college degree to create the life of your dreams? In this episode of What's the Point?, Bill Ellis sits down with bestselling author, entrepreneur, and blue collar advocate Ken Rusk to unpack what it really means to take control of your future—without following the traditional path. Ken shares his journey from ditch digging at age 15 to becoming a successful business owner, author, and mentor helping others pursue comfort, peace, and freedom on their terms. From practical tools to mindset shifts, this episode offers a blueprint for building a life by design, not by default. Ken Rusk is the author of the bestselling book Blue Collar Cash and the founder of the Comfort, Peace & Freedom Foundation. A former ditch digger turned successful entrepreneur, Ken is on a mission to help people—especially young adults and veterans—build meaningful, financially free lives through skilled trades, visualization, and practical goal setting. He's been featured on over 300 podcasts and continues to inspire others to reimagine success, one blueprint at a time. Episode Highlights & Key Takeaways: What "Blue Collar" Really Means: Ken redefines the term to include anyone who builds, creates, or makes things happen with their hands—and challenges outdated assumptions about skilled trades. The Myth of College = Success: He debunks misleading stats about higher education and shows how skilled workers often out-earn their white-collar peers—without student debt. Visualization = Power: Ken outlines his process for helping people map out their dream life in vivid detail, turning "someday" into "today." From Someday to Now: A real-world story of a team member who paid off her car loan, bought a house, and built her dream life—all by starting with a $48/week savings goal. Start Where You Are: Whether you're 19 or 59, Ken shares how to pivot into a meaningful, profitable path using side gigs, local insight, and simple planning tools. Giving Back: Proceeds from Blue Collar Cash and Ken's online programs support veterans, first responders, and Gold Star families through his nonprofit foundation. Ken Rusk's story is proof that you don't need permission, prestige, or a PhD to build the life you want. His message? Stop waiting for a lucky break and start building with what you've got. Whether you're at the beginning of your career or hitting reset midlife, this episode is a reminder that comfort, peace, and freedom are within reach—if you're willing to map it out and get your hands a little dirty. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   CONTACT INFO: Name: Ken Rusk Email: [email protected] Website: kenrusk.com & veteransuccess.org SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/ken-rusk-2656a7175 Facebook: https://www.facebook.com/KenRuskOfficial/ Instagram: https://www.instagram.com/kenruskofficial/?hl=en Twitter: http://twitter.com/KenRuskOfficial TikTok: https://www.tiktok.com/@kenrusk.official YouTube: https://www.youtube.com/channel/UCobMStuxuarzLDFSMgX7u0A   Quick Episode Summary:  0:00 – Bill introduces Ken Rusk and sets the stage for a conversation on building purpose through skilled work 1:08 – The real meaning behind "blue collar" and why it's time to reclaim the term 3:44 – Why higher education can mislead people—and how the trades offer an alternative path to wealth 6:10 – Ken explains the power of visualization and why we plan vacations better than our own lives 9:00 – "Comfort, peace, and freedom": Ken's definition of success 11:00 – Real-life examples of people who changed careers, found purpose, and built wealth without degrees 13:00 – The story of Tim, who went from ditch digger to VP—one visual goal at a time 16:00 – Ken shares how growing up in a modest home inspired his entrepreneurial mindset 19:00 – The "someday" story that transformed one employee's life—and how small steps lead to big change 22:00 – How Ken helps people make "unrealistic" dreams possible by turning them into when-goals, not if-goals 26:00 – The puzzle analogy: why your life needs a clear picture before you can put the pieces together 28:00 – The worst advice Ken ever got as a business owner—and what he learned about letting go of control 31:00 – His biggest regret: waiting too long to start a 401k program for his team 33:00 – Advice for older adults seeking purpose or pivoting into trades and entrepreneurship 36:00 – The three-step process Ken recommends before launching your own business 41:00 – Don't chase passion—build infrastructure, then plug in your dream 43:00 – Why Ken gives 100% of his book profits away to help veterans transition to civilian careers 45:00 – The letter to his daughter that became Blue Collar Cash 47:00 – Ken on staying hungry for growth—even after success 48:00 – What's the point? Ken's morning gratitude practice and the legacy he hopes to leave behind Subscribe & Share: Inspired by Ken's story? Share this episode with someone who's ready to break free from the rat race. Subscribe to What's the Point? for more inspiring conversations about purpose, potential, and the power of self-determined living.

In this powerful episode of What's the Point?, Bill Ellis welcomes leadership and change consultant Diana Fritz to share the profound journey she's walked since her rare cancer diagnosis. Diana opens up about the physical, emotional, and spiritual impact of living with—and surviving—a life-altering form of cancer. From losing her eye in a high-risk surgery to gaining a deeper sense of mission, her story is one of grit, grace, and choosing to grow through what she's gone through. Diana's message is clear: adversity doesn't have to define us—it can uniquely qualify us to serve others. Diana Fritz is a wife, mom, leadership coach, and cancer thriver who brings two decades of business experience and a deep personal story of resilience. A DISC-certified consultant and member of the Maxwell Leadership Group, Diana leads with authenticity, using her life experiences to teach others about communication, connection, and courage. Her book, Uniquely Imperfect, Uniquely Qualified, captures the heart of her message: that even our hardest seasons can become our greatest qualifications to help others. Episode Highlights & Key Takeaways: A Rare Diagnosis: Diana shares how a routine biopsy turned into an 11-year battle with sebaceous carcinoma, a rare form of cancer that eventually led to the removal of her eye. From Control to Surrender: As a single mom and executive, Diana reflects on learning to release control and trust the journey—especially when the future was uncertain. Faith and Family First: Grounded by her faith and driven by her love for her two sons, Diana found strength in focusing on what truly matters. Seen, Heard, and Valued: Diana offers insights on how to treat others with dignity, especially those with visible differences, and why a smile or "hello" can change someone's day. Purpose from Pain: Her story reveals how challenges can transform into powerful opportunities to lead, influence, and serve others. Diana Fritz's story is a testimony to the power of faith, perspective, and service. Her willingness to embrace vulnerability and lead with compassion is an invitation for all of us to stop waiting for perfect circumstances—and instead, start living with purpose. Whether you're walking through a storm or simply searching for direction, Diana reminds us that we can find strength not in spite of adversity, but because of it. Subscribe & Share: Inspired by Diana's story? Be sure to subscribe to What's the Point? so you never miss a conversation about finding meaning in every chapter of life. Share this episode with someone who needs encouragement, clarity, or a reminder that they're not alone in their journey. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: CONTACT INFO: Email  [email protected] Website(s) https://grituiuq.com/ SOCIAL MEDIA INFO: LinkedIn www.linkedin.com/in/diana-fritz-b032064 Facebook https://www.facebook.com/diana.kline.395 BOOK: Uniquely Imperfect. Uniquely Qualified: Overcome Adversity, Escape the Imperfection Mentality, and Journey from Self to Serve https://www.amazon.com/dp/1636804306?ref=cm_sw_r_ffobk_cp_ud_dp_1JNFAV8K7142AJXD77CX&ref_=cm_sw_r_ffobk_cp_ud_dp_1JNFAV8K7142AJXD77CX&social_share=cm_sw_r_ffobk_cp_ud_dp_1JNFAV8K7142AJXD77CX&bestFormat=true   Quick Episode Summary:  0:00 – Bill introduces Diana and previews the themes of resilience, surrender, and compassion 1:08 – Diana shares her rare cancer diagnosis and what made her case so unique 3:44 – The decision to remove her eye and undergo a life-altering surgery 6:10 – Parenting through pain: navigating cancer as a single mom with young children 9:29 – The emotional and relational weight of visible differences and public perception 13:00 – Why Diana strives to make others feel seen, heard, and valued 15:10 – How connecting with patients, doctors, and strangers gave her a greater sense of purpose 17:01 – Bringing her story into her leadership coaching and DISC communication work 20:00 – Her career evolution from corporate leadership to coaching and people development 22:45 – Choosing authenticity in leadership: owning your mistakes and leading with humility 24:55 – Her motivation to model resilience for her children and others watching 26:00 – Viktor Frankl, meaning-making, and how her mindset started long before her diagnosis 28:00 – Why she titled her book Uniquely Imperfect, Uniquely Qualified and what it means 30:00 – The power of turning adversity into a unique ability to help others 31:00 – How her commitment to growth and influence shaped her career and personal mission 34:00 – The worst advice she ignored—and the best advice she followed 38:45 – Final reflections on finding your "why" and helping others as the path to healing

In this episode of What's the Point?, Bill sits down with Alaskan financial coach and entrepreneur Chad Hufford. Chad shares how growing up under the mentorship of his father in the finance world laid the groundwork for his passion to help families build wealth with purpose. As the founder of Veritas and a longtime Dave Ramsey SmartVestor Pro, Chad brings deep experience, a coaching mindset, and powerful insights on faith, finances, and family legacy. Chad Hufford is a lifelong Alaskan, financial advisor, and founder of Veritas, a holistic financial services firm based in Anchorage. A Ramsey SmartVestor Pro and former athlete, Chad blends strategy with the heart of a teacher. He and his wife Tiffany homeschool their six children and stay deeply connected to their community. Whether it's moose in the backyard or mission-minded investing, Chad is all about building financial freedom with intentionality and faith. Episode Highlights & Key Takeaways: From Father to Founder: How Chad's upbringing in a financial household shaped his calling to help others manage their money with wisdom. Faith at the Core: Why financial stewardship, generosity, and biblical principles are foundational to the way Chad serves clients. Beyond the Numbers: Chad shares why financial planning is about more than money—it's about life purpose, legacy, and mindset. Coaching for Confidence: Learn how Chad uses a coaching model to empower people with clear direction instead of confusion or fear. Generational Wealth: Hear Chad's thoughts on inheritance vs. impact, and what it means to truly prepare the next generation. Chad Hufford reminds us that financial freedom isn't just about spreadsheets and savings—it's about living a life of generosity, clarity, and conviction. Whether you're starting your financial journey or looking to leave a legacy, Chad's wisdom offers a refreshing, faith-rooted approach to money and purpose. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email: [email protected] Phone: 907-561-2462 Website: www.veritasalaska.com (main website) SOCIAL MEDIA INFO: https://www.linkedin.com/in/chad-hufford-066208100 https://www.instagram.com/veritas.alaska https://www.facebook.com/VeritasWealthManagement https://www.youtube.com/@veritasalaska BOOK: Forging Financial Freedom www.forgingfinancialfreedom.com Quick Episode Summary:  0:00 Bill welcomes Chad Hufford to the show and introduces today's theme. 1:18 Chad shares his upbringing in Anchorage, Alaska, and his early exposure to the world of finance. 5:10 Why faith and family became the driving forces behind Chad's financial practice. 9:32 Chad explains the founding of Veritas and what sets his approach apart from traditional advisors. 14:00 How being a former athlete informs his coaching style and the way he serves clients. 20:48 A deeper look into the dangers of financial comparison, emotional decision-making, and fear-driven planning. 26:17 The difference between financial education and financial transformation—and how Chad helps people shift their mindset. 32:00 Final reflections: Chad shares his "point" on what truly matters when it comes to finances and life purpose. Enjoyed this conversation? Make sure to subscribe to What's the Point? and share this episode with someone who's ready to take control of their financial future. Every share helps us grow this community and continue delivering powerful stories like Chad's.  

Trauma. We all see it and experience it at some point...to some degree. What is it? What can we do about it? How do we move through trauma? How do we find and embrace healing? In this episode of What's the Point?, host Bill Ellis sits down with Gigi Khonyongwa-Fernandez, a Professional Coach and Consultant, Trauma-Informed Certified Coach, and  Founder of GKF Coaching and Consulting/Families Blossoming LLC. Gigi has a deeply personal connection to trauma and shares her compelling personal story of navigating significant life's rollercoasters, and how these lived experiences, coupled with her professional expertise across continents within the health sector, led her to a deeper understanding of and passion for purpose, resilience, healing and finding joy along the way. Gigi offers insight into her own journey, including experiencing loss, medical trauma, and raising a child with special needs. With warmth and wisdom, she walks listeners through the importance of defining your own narrative when faced with trauma and the importance of always making room for healing and hope. Whether you're navigating a traumatic event, know someone who is, or are simply seeking clarity, Gigi's story and practical strategies offer encouragement, empowerment, and inspiration. Episode Highlights & Key Takeaways: Transition as Transformation: Gigi believes transitions aren't just events but opportunities to transform into who you're becoming. Reclaiming Identity: After years of shaping her life around others, Gigi chose to ask: "What do I want?" That question changed everything. Language Matters: Words like "should" and "must" carry heavy energy. Reframing your language can shift your mindset. Redefining Success: It's okay to pause and reassess what success looks like to you—especially if your definition no longer fits. Parenting with Purpose: Raising a neurodivergent child deepened Gigi's empathy, patience, and commitment to coaching with compassion. Permission to Heal: You don't need anyone's approval to start your healing journey. Sometimes, the person you need permission from is yourself.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: LinkedIn – https://www.linkedin.com/in/gigikhonyongwafernandez Facebook -  https://www.facebook.com/gigi.khonyongwafernandez Instagram – https://www.instagram.com/yourjoyfinder/   Quick Episode Summary:  0:00 Welcome and introduction to Gigi Khonyongwa-Fernandez 2:15 Gigi's global background: From the U.S. to London to Zambia and back 5:45 Starting over after a divorce and why it led her to coaching 9:30 Reclaiming identity after years of people-pleasing and shifting roles 14:10 Redefining success: What it means when your old goals no longer fit 17:50 On raising a neurodivergent son and how it reshaped her perspective 23:30 Coaching as a calling: Helping others find clarity during their transitions 27:45 The power of language in shaping mindset and confidence 34:10 Advice for those feeling stuck: Start by asking "What do I want?" 39:00 Final reflections: The point is to live intentionally and authenticall Final Thoughts: Gigi Khonyongwa-Fernandez's story is a powerful reminder that life's most uncertain moments can become the most transformational. Through her lived experience and coaching insights, she invites us to lean into discomfort, reframe our narrative, and confidently embrace our next chapter.

A Radical Rethink on Addiction and Healing In this episode of What's the Point?, Bill Ellis is joined by Harold Long, a theologian, recovery coach, and author of The Big Delusion: Shattering the Delusions of Alcoholism and Addiction. With over 40 years of experience in recovery, Harold brings a deeply compassionate and honest perspective on what really keeps people trapped in addiction—and what it takes to finally break free. Drawing from personal experience, decades of volunteer work in the criminal justice system, and countless conversations with those in treatment and recovery, Harold shares the hard truths about addiction. This conversation isn't just for those struggling with substance abuse—it's for loved ones, professionals, and anyone ready to better understand the spiritual and psychological grip of addiction. Episode Highlights & Key Takeaways: The Big Delusion: Why most people struggling with addiction never find long-term recovery—and what's really blocking them. Delusion of Inequality: Feeling like a square peg in a round hole—and how that fuels addiction. Victimhood and Hopelessness: Why many stuck in addiction believe recovery isn't possible for them. Naming the Problem: "You've got to name it before you can climb it." Harold explains how language and truth are essential to healing. Who the Book is For: A resource not just for addicts, but also for families, counselors, recovery groups, faith communities, and skeptics. From Denial to Delusion: Understanding why addiction goes far deeper than denial—and why it takes a spiritual shift to recover. Taking Ownership: Healing begins when people stop blaming others and start owning their piece of the puzzle. Dumping the Puzzle on the Table: Harold's metaphor for finding freedom—letting go of pride and inviting others to help you rebuild. Harold Long reminds us that addiction recovery is not about willpower—it's about truth, connection, and radical honesty. Whether you're struggling yourself or walking alongside someone who is, this episode is a powerful invitation to step into the light and begin the real work of healing. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email: [email protected] Website: https://thebigdelusion.com/ SOCIAL MEDIA INFO: Facebook: https://www.facebook.com/thebigdelusion/ https://www.facebook.com/haroldelong Instagram:@‌thebigdelusion @‌haroldelong LinkedIn: https://www.linkedin.com/in/haroldelong/ YouTube: https://www.youtube.com/@TheBigDelusionBook Book: Amazon: https://www.amazon.com/Big-Delusion-Shattering-Delusions-Alcoholism/dp/B0DXNBWG8G Website: https://thebigdelusion.com   Quick Episode Summary:  0:00 Welcome and introduction to Harold Long and The Big Delusion 2:00 The 30-year journey that led to writing the book 5:00 The roots of addiction and how most people never reach recovery 8:00 Who the book is for and why it's not just another recovery guide 10:00 The importance of removing ego and certainty to access transformation 14:00 Why spiritual separation and the fractured self are at the heart of addiction 18:00 The delusion of inequality and how it drives poor decisions 22:00 Denial vs. delusion—why addicts often can't see the truth 28:00 Victimhood and the lie that it's "not my fault" 32:00 Hopelessness and why so many give up before even trying recovery 36:00 Finding agency and equality in recovery circles 40:00 The power of community and walking shoulder to shoulder 43:00 Recovery as a spiritual and emotional transformation 46:00 What's the Point? Harold shares the deeper reason behind recovery work Don't miss an episode of What's the Point?. Subscribe on your favorite platform and share this episode with someone who needs to hear that recovery is possible—and worth the fight.  

Redefining Retirement, One Wave at a Time In this episode of What's the Point?, Bill Ellis welcomes Deborah Hammett, retired educator turned solo sailor and author of Young Salt at 60. After a 30+ year career as an elementary school teacher and principal on Martha's Vineyard, Deborah did something few would expect—she learned to sail at age 60 and now lives aboard her boat, Maia, navigating the East Coast and The Bahamas. Deborah's story is about more than sailing—it's about reinvention, lifelong learning, and answering the question: what's next? From her early dreams of changing society through education to navigating the open ocean with no prior experience, Deborah exemplifies the power of purpose-driven pivots later in life. Episode Highlights & Key Takeaways: From Classroom to Cockpit: How Deborah transitioned from public education to full-time sailing. Tears Are Not a Strategy: Lessons in resilience she passed on to students—and learned herself. Raising Kids and Building Community: Why Martha's Vineyard became her home and launching point. Learning to Sail at 60: The hilarious and humbling early days of flipping lasers and falling in the marina. Solo Sailing as a Lifestyle: How she learned to manage a 36-foot keelboat and navigate weather, tides, and repairs. Mechanical Mastery: From bilge pumps to solar panels—how Deborah learned the technical side of boat life. Unlearning Bias: Facing internal biases and gender assumptions as a female captain. What's the Point of Retirement?: Why Deborah believes your post-career years can hold just as much growth—and adventure—as the decades before.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Book: Young Salt at 60 (available wherever books are sold) Quick Episode Summary:  0:00 Welcome and intro to Deborah Hammett's unique journey 1:00 What inspired her to take up sailing at 60 3:00 Reflecting on three decades as a teacher and principal 6:00 Life on Martha's Vineyard and how the ocean called to her 10:00 Family, independence, and growing up with grit 12:00 Teaching kids confidence, curiosity, and how to fail forward 14:00 Challenges with the teacher's union and burnout at the end of her career 18:00 "Believe in Yourself": The message her former students still remember 20:00 Life after retirement—travel, divorce, and the courage to start over 24:00 Discovering sailing and falling (literally) into a new life on the water 29:00 Buying Maia, learning the ropes, and sailing solo 32:00 Navigating weather windows and the unpredictability of boat life 34:00 Writing Young Salt at 60 to inspire others to take bold steps 35:00 Why staying active and learning new things keeps you young 38:00 The steepest learning curve: understanding mechanics and repairs 41:00 Self-discovery through travel—and confronting her own biases 43:00 Her answer to "What's the Point?": Use your post-career years for something big Subscribe & Share: Don't miss an episode of What's the Point?. Subscribe on your favorite platform and share this episode with someone who's wondering what comes next in life. Bold choices can start at any age.  

Reimagining Leadership Through Generosity In this episode of What's the Point?, Bill Ellis is joined by Joe Davis—retired Managing Director and Senior Partner at Boston Consulting Group (BCG), author of The Generous Leader, and lifelong connector. Joe spent 37 years with BCG, co-founding the DC office, launching its North American public sector business, and eventually leading BCG North America. He also founded the Center for Inclusion and Equity, reflecting his core belief: the best leaders are those who help others thrive. Now in his second term as Board Chair at Whitman College, Joe brings wisdom from decades in high-stakes leadership, combined with the personal clarity that comes from being a father, grandfather, and man of purpose. In this conversation, he and Bill unpack what it truly means to lead with generosity. Episode Highlights & Key Takeaways: What is Generous Leadership? Giving of yourself to help others grow—without expecting direct benefit. Performance Through People: Joe explains why the best results come from investing in your team's potential. Leadership ≠ Niceness: Generosity includes difficult conversations and accountability, not just kindness. Letting Go of the Mask: Why vulnerability and honesty are essential in high-performing teams. Seven Ways to Give: An overview of the elements in The Generous Leader, including listening to learn, giving direct feedback with care, and small acts that have lasting impact. Early Lessons: Joe's mentor helped shape his leadership philosophy through a simple but powerful act of loyalty. From Small-Town Kid to BCG Exec: How Joe's drive, shaped in childhood, carried him from Whitman to Harvard Business School to global leadership. Consulting Behind the Curtain: Joe explains what top-tier consulting is really about—and why being an outsider gives you the advantage of objectivity. Joe Davis shows us that leadership isn't about title, ego, or being the smartest person in the room—it's about being real, building others up, and having the courage to lead with both heart and accountability. Whether you're managing a team or mentoring a child, the ripple effect of generous leadership can be life-changing. Subscribe & Share: Don't miss an episode of What's the Point?. Subscribe on your favorite platform and share this episode with someone striving to lead with impact. Real leadership starts with generosity. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name: Joe Davis Email: [email protected] Website(s): https://www.joedavis.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/joedavis1313 Facebook: https://www.facebook.com/joedavistgl Instagram: https://www.instagram.com/joedavistgl Twitter: https://x.com/JoeDavisTGL?s=20 BOOK: https://www.joedavis.com Quick Episode Summary:  0:00 Welcome and intro to Joe Davis and his BCG legacy 2:00 What does it mean to be a generous leader? 5:00 Generosity includes hard truths, team accountability, and letting people go when needed 8:00 Stories of tough conversations delivered with care 12:00 How humility and feedback create stronger teams 15:00 Boss vs. Leader: Why leadership is about service, not control 17:00 Joe's seven principles from The Generous Leader 20:00 Vulnerability and realness in a competitive workplace 24:00 Helping your team shine vs. grabbing the spotlight 27:00 A personal story of loyalty and how a mentor had Joe's back 32:00 How Joe's childhood and family shaped his work ethic and vision 35:00 Joe's journey to Harvard Business School and discovering consulting 38:00 What consulting really is—and why clients value clear communication 42:00 External perspective as a strategic asset 43:00 Joe's answer to "What's the Point?"—Help others be the best they can be

In this enlightening episode of What's the Point?, Bill Ellis welcomes Scott Doyne—a former sports executive, keynote speaker, professional coach, and author of Exploring the Midlife Career Crisis: A Guide to Navigating the Four Stages of Career Transition. After two decades leading strategy and analytics at Turner Sports, Scott made a dramatic shift, stepping away from the world of NBA.com, March Madness, and Bleacher Report to help others redefine success in midlife. Scott unpacks how leaving behind a "dream job" can be the beginning of a more aligned and fulfilling journey. From unpaid internships to executive leadership, and eventually entrepreneurship, his story is a masterclass in reinvention, resilience, and real-world strategy. Episode Highlights & Key Takeaways: The Power of Internships: How Scott broke into the sports industry and built a 20-year career at Turner through early sacrifices and persistence. Leveraging Your MBA: Why graduate school gave Scott the education, network, and confidence to pivot into leadership roles. Networking That Works: The mindset and methods Scott used to authentically build a long-lasting network. Turning Points: How layoffs, life transitions, and journaling led Scott to discover his next purpose. The ICAN Framework: A practical approach to networking—Identify, Connect, Ask, Navigate. What Makes a Career Crisis 'Midlife': Why this time in life is uniquely suited to transformation and legacy-building. The Four Stages of Career Transition: Realize, Explore, Articulate, and Activate—Scott explains how anyone can use this model. From External Success to Inner Alignment: Redefining what a "career win" looks like beyond title and salary. Scott Doyne's story reminds us that our careers are not linear and our identities are not defined by titles. Whether you're navigating a transition or simply wondering if there's more to life than your current role, Scott's perspective offers clarity, confidence, and encouragement to take the next step—thoughtfully and with purpose. Don't miss an episode of What's the Point?. Subscribe on your favorite platform and share this conversation with someone exploring a new chapter in their professional life. Transitions can be powerful—especially when you have the right roadmap. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Quick Episode Summary:  0:00 Welcome and intro to Scott Doyne and his impressive career journey 1:00 How Scott transitioned from Cincinnati to the world of Turner Sports 3:00 The sacrifices and hustle of early unpaid internships 6:00 The value of an MBA in finding purpose and confidence 10:00 Networking lessons, the ICAN framework, and pushing limits professionally 14:00 The importance of not tying identity to job titles alone 18:00 Working alongside major sports figures and what he learned from them 23:00 The reality of layoffs and why preparing early makes a difference 25:00 How journaling and coaching helped him find his new direction 28:00 Explaining the four stages of transition: Realize, Explore, Articulate, Activate 33:00 Pursuing purpose, not just a paycheck, in your next chapter 36:00 Grieving what you lose when leaving a big company—like colleagues and culture 39:00 The Ikigai concept and designing a life that blends passion, mission, and profession 41:00 Eastern philosophy vs. Western productivity: A different view of success 43:00 Scott's answer to "What's the Point?" — Help others help others

An Honest Conversation About Life, Illness, and the Power of Perspective In this powerful episode of What's the Point?, Bill Ellis sits down with Deb Krier—a seasoned marketing and communications expert, longtime business podcaster, and three-time cancer survivor—who has turned unimaginable adversity into a purposeful mission to help others live with clarity and courage. Deb's career began with a simple piece of advice: turn your passion into your profession. That led to a decades-long journey in PR, branding, social media, and communications, eventually founding Wise Women Communications, LLC, an award-winning, full-service firm. She later launched The Business Power Hour podcast, now a part of the C-Suite Network, where she's hosted over 1,000 episodes helping business leaders thrive. But in 2015, her life took a dramatic turn when a routine mammogram resulted in a stage 4 breast cancer diagnosis. Deb faced catastrophic complications during treatment, spending months in the hospital and undergoing nine surgeries. Through it all, she worked, coached, and kept her sense of humor. Today, she channels that experience into her platform, TryingNotToDie.live, and supports others by showing what it means to not just survive—but truly live. Episode Highlights & Key Takeaways: Living with Purpose: Why Deb launched TryingNotToDie.live to encourage others to embrace life despite illness. Turning Passion into a Career: How a love for PR and communications led to the founding of her own agency. Trust and Advocacy in Healthcare: How standing up for herself—and switching doctors—was essential to her survival. The LIVE Acronym: Lead your tribe, Invigorate your soul, Voice your feelings, Elevate your mindset. Misdiagnosis and Resilience: From a stage 0 to stage 4 diagnosis and overcoming life-threatening complications. Support is Everything: The role her husband, friends, and professional network played in helping her recover and thrive. What Not to Say: The worst advice Deb didn't follow—and why that mattered. Professional Identity Through Illness: How she balanced treatment with podcasting, coaching, and leadership. Deb Krier doesn't just talk about surviving—she lives out the message of thriving through adversity, being your own best advocate, and helping others find strength in their stories. Whether you're facing a diagnosis, caring for someone who is, or simply looking for ways to live with more intention, this episode offers perspective and purpose in abundance. Subscribe & Share: Don't miss an episode of What's the Point?. Subscribe wherever you listen to podcasts, leave a review, and share this episode with someone who needs encouragement to lead, live, and leave a lasting impact. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name:  Deb Krier Email:  [email protected] Phone: +1_-_303-594-8930 Website: https://tryingnottodie.live/ SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/deborahkrier/ Facebook: Personal:  https://www.facebook.com/Deb.Krier Page: https://www.facebook.com/groups/tryingnottodielive Quick Episode Summary:  0:00 Welcome and introduction to Deb Krier's inspiring journey 1:00 From communications and cancer PR to becoming a patient herself 3:00 Misdiagnosis, shifting from stage 0 to stage 4, and the importance of informed care 6:00 Finding the right medical team and surviving septic shock 10:00 Deb's perspective on trusting medical providers versus liking them 14:00 The childhood advice she rejected and the wisdom she embraced 17:00 The moment she launched Trying Not To Die LIVE 20:00 A deeper dive into the LIVE acronym and what each part means 27:00 Standing your ground when medical instincts say otherwise 31:00 Why we can't just "try not to die"—we have to choose to live fully 33:00 Legacy, service, and taking others on the journey with you 34:00 Deb's podcasting journey: Over 1,000 episodes and counting 36:00 Communication, nuance, and the lost art of listening 40:00 What's next: Becoming a cancer coach for business leaders 43:00 Deb's answer to "What's the Point?"—Leave a legacy you're proud of  

The Road to Successful Book Publishing In this episode of What's the Point?, Bill Ellis sits down with Rick Lite, the founder of Stress Free Book Marketing, to discuss the ins and outs of self-publishing, book promotion, and long-term success as an independent author. With decades of experience helping authors launch and market their books, Rick shares invaluable insights into what it really takes to get a book into the world—and keep it thriving. Rick's journey into the publishing industry began unexpectedly when he stepped in to help his wife, Lori, launch her children's book series. What started as a short-term project turned into a lifelong passion for book marketing and self-publishing, leading to the creation of Stress Free Book Marketing. Now, Rick works with independent authors to help them navigate the complexities of self-publishing, from cover design to distribution and marketing strategies. Episode Highlights & Key Takeaways: The Birth of Stress Free Book Marketing: How Rick transitioned from the IT recruiting world to book publishing. The Role of an Author Platform: Why building an audience early is key to a successful book launch. The Truth About Book Marketing: Why it's a multi-year journey, not a one-time event. Navigating Self-Publishing vs. Traditional Publishing: Understanding the trade-offs between control, royalties, and exposure. The Power of Beta Readers: How getting feedback before publishing can prevent costly mistakes. Marketing That Works: The importance of consistent engagement, building relationships, and leveraging social media. Lessons from Failure: The biggest mistakes new authors make—and how to avoid them. Persistence is Key: Why book marketing requires continuous effort long after launch day. Rick Lite's insights into self-publishing and book marketing remind us that writing a book is just the beginning. Success in the publishing world requires strategy, persistence, and a willingness to adapt. Whether you're an aspiring author or a seasoned writer looking to expand your reach, this episode offers valuable takeaways on how to market and promote your book effectively.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name:  Rick Lite Emai: [email protected] Phone: 678-642-9555 Website(s) http://www.stressfreebookmarketing.com SOCIAL MEDIA INFO: LinkedIn- https://www.linkedin.com/in/rick-lite/ Facebook- @‌stressfreebookmarketing Twitter- @‌stressfreepub Quick Episode Summary:  0:00 Bill introduces Rick Lite and the world of book marketing. 1:10 How Rick got into publishing by helping his wife with her children's books. 5:00 Why authors struggle with marketing and how Stress Free Book Marketing helps. 10:00 The difference between traditional and self-publishing—and which one is right for you. 15:00 The importance of building an author platform before launching a book. 22:00 How beta readers provide critical feedback to refine a book before publishing. 28:00 Long-term book marketing strategies: What works and what doesn't. 35:00 The truth about bestsellers—why short-term rankings don't equal long-term success. 41:00 Final thoughts: Rick shares his "point" on doing what you love and making it work. Subscribe & Share: Don't miss an episode of What's the Point?! Subscribe on your favorite podcast platform and share this episode with someone looking to publish or market their book. Success in the book world starts with taking the right steps—let Rick Lite show you how!  

In this episode of What's the Point?, Bill Ellis sits down with Dre Baldwin, the CEO and Founder of Work On Your Game Inc. Dre's journey from a late-blooming high school athlete to a professional basketball player spanning nine years and eight countries is nothing short of remarkable. Now, with over 103 million content views, 35 books, and 3,200+ episodes of his Work On Your Game MasterClass, Dre is a master of high performance, consistency, and personal development. If you're looking for strategies to level up your mindset, this episode is packed with actionable insights. Episode Highlights & Key Takeaways: The Power of Persistence: How Dre went from getting cut from his high school team three times to playing professional basketball internationally. Finding Your Competitive Edge: Why mindset matters more than talent when it comes to long-term success. Overcoming Obstacles: How Dre turned rejection into fuel for growth and success. Building Confidence: The role of preparation, repetition, and exposure in becoming a high performer. Transitioning from Basketball to Business: How Dre leveraged his experiences to create Work On Your Game and impact millions. The Four Pillars of Success: Discipline, confidence, mental toughness, and personal initiative—and how to apply them in your life. The Importance of Clarity: Understanding the game you're in and positioning yourself to win. Leveraging Digital Media: How Dre used YouTube and content creation to build a global brand. Why Everyone Needs a Game Plan: The importance of being proactive, not reactive, in both sports and life. Final Thoughts: Dre Baldwin's story is a masterclass in resilience, mindset, and taking ownership of your success. His journey proves that preparation, confidence, and a commitment to self-improvement can take you from the sidelines to center stage—whether in sports, business, or life. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email  [email protected] Phone 305.384.6894 Website(s) http://www.WorkOnYourGameUniversity.com SOCIAL MEDIA INFO: http://Instagram.com/DreBaldwin http://YouTube.com/Dreupt https://www.facebook.com/WorkOnYourGameUniversity http://LinkedIn.com/in/DreAllDay http://X.com/DreAllDay http://TikTok.com/WorkOnYourGame   CURRENT PROJECTS: Free Book (just cover shipping): The Third Day: The Decision That Separates The Pros From The Amateurs http://ThirdDayBook.com Quick Episode Summary:  0:00 Bill introduces Dre Baldwin and sets up the conversation. 1:10 Dre's early years: From playing on the street to getting cut from his high school team. 5:00 How Dre's perseverance led to playing college basketball as a walk-on. 10:00 The turning point: Dre's journey to professional basketball despite no early offers. 15:00 How Dre's exposure camp experience opened the door to a professional career. 22:00 The mindset shift: How Dre transitioned from athlete to entrepreneur. 28:00 The power of digital media: How YouTube helped Dre build his brand. 35:00 The Work On Your Game philosophy: Breaking down the four key pillars. 41:00 Final thoughts: Dre shares his "point" and why clarity is key to success. Don't miss an episode of What's the Point?! Subscribe on your favorite podcast platform and share this conversation with someone who wants to level up their mindset and performance. The game is yours to win—if you're willing to work for it.  

The Power of Public Speaking In this episode of What's the Point?, Bill Ellis sits down with Fred E. Miller, an internationally recognized speaker, best-selling author, and public speaking coach. Fred has spent years helping people overcome their fear of speaking, improve their networking skills, and deliver presentations with confidence. His books, NO SWEAT Public Speaking! and NO SWEAT Elevator Speech!, have guided countless professionals toward becoming stronger communicators. If you've ever struggled with public speaking—or want to take your presentation skills to the next level—this episode is packed with invaluable insights. Episode Highlights & Key Takeaways: Why Public Speaking Matters: How speaking opportunities translate into business, career, and leadership growth. Overcoming the Fear of Public Speaking: Why the fear of failure holds people back and how to push past it. Lessons from Toastmasters: How joining Toastmasters transformed Fred's approach to communication. The Power of Storytelling: Why people remember stories and how they create lasting connections. Career Shifts and Taking Risks: Fred's leap from corporate life at Procter & Gamble to becoming a business owner. The Secret to a Great Elevator Speech: Crafting a concise, clear, and compelling introduction that opens doors. Presentation Best Practices: The importance of using slides correctly, practicing effectively, and engaging your audience. Why Everyone Needs a Coach: How professional coaching accelerates growth and helps identify blind spots. Travel and Communication: How traveling the world reinforces the importance of connection and effective communication. Fred E. Miller reminds us that public speaking is a skill that can open doors to new opportunities. Whether you're in business, leadership, or just looking to communicate more effectively, mastering the art of speaking can make all the difference. His message is clear: never stop learning, because life never stops teaching. Don't miss an episode of What's the Point?! Subscribe on your favorite podcast platform and share this episode with someone who wants to improve their public speaking skills. Confidence starts with taking the first step—so why not start today?   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name: Fred Elliott Miller Email: [email protected] Phone: 314-517-8772 Website(s) https://www.nosweatpublicspeaking.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/fredemiller Facebook: https://www.facebook.com/fredelliottmiller Instagram: https://www.instagram.com/fredelliottmiller Quick Episode Summary:  0:00 Bill introduces Fred E. Miller and his expertise in public speaking. 1:17 Fred shares his journey into public speaking and the impact of Toastmasters. 5:00 The connection between fear, failure, and public speaking. 10:00 How Fred transitioned from corporate life to entrepreneurship. 15:00 The critical role of storytelling in making an impact as a speaker. 22:00 Why professional coaching matters in public speaking and personal growth. 28:00 The essential elements of an effective elevator speech. 35:00 The importance of practice, preparation, and continuous learning. 41:00 Final thoughts: Fred's powerful message on lifelong learning.

In this episode of What's the Point?, Bill Ellis welcomes Jacki McEwen-Powell, a communications veteran turned gut health advocate. After building a successful 25-year career in public relations, Jacki made a bold pivot—retraining as an Integrative Nutrition Health Coach and launching WellNow.co.za. Her journey, marked by resilience and personal discovery, led to two insightful books: WELL NOW: Reclaim Your Life from Ulcerative Colitis and GET WELL NOW: Heal Your Gut to Transform Your Life. Jacki's story is one of listening to intuition, embracing change, and trusting the gut—both figuratively and literally. She shares how a life-altering diagnosis of ulcerative colitis forced her to reevaluate stress, lifestyle, and overall well-being, ultimately leading to a drug-free remission. Now, she's on a mission to help others navigate gut health and reclaim control over their lives. Episode Highlights & Key Takeaways: Career Reinvention: How Jacki transitioned from a high-stress communications career to becoming a certified health coach. Trust Your Gut: The importance of intuition in making life and health decisions. Lessons from Illness: How Jacki's 14-year battle with ulcerative colitis shaped her approach to health and wellness. Taking Control of Your Health: Why listening to your body is the most important step in any healing journey. From PR to Publishing: How Jacki turned her personal experience into two bestselling books. Bio-Individuality Matters: Why no single diet or supplement works for everyone, and how to find what works for you. Navigating Criticism: The value of constructive feedback and trusting yourself when making big decisions Jacki's journey is a testament to the power of intuition, resilience, and self-discovery. Whether you're navigating a health challenge or facing a career shift, her insights remind us that listening to our gut—both physically and metaphorically—can lead to transformational change. Subscribe & Share: Don't miss an episode of What's the Point?! Subscribe on your favorite podcast platform and share this conversation with someone who needs to hear it. Let's keep the conversation going and connect via the links below—because when you trust your gut, you're already on the right path.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email  [email protected] Phone WhatsApp +27 (0)833245552 Website(s) www.wellnow.co.za SOCIAL MEDIA INFO: LinkedIn https://www.linkedin.com/in/jacki-mcewen-powell-154ba617 Facebook https://www.facebook.com/profile.php?id=61563906296060  Instagram: https://www.instagram.com/wellnow.health.coach Amazon: http://www.amazon.com/author/jacki_mcewen-powell Quick Episode Summary:  0:00 Bill introduces Jacki and sets the stage for an insightful conversation. 1:05 Jacki's background: From aspiring journalist to PR agency founder. 3:00 The unexpected path to business ownership and how she built a thriving company. 6:00 Facing stress and illness: How ulcerative colitis changed everything. 10:30 Why she stepped back from communications to prioritize health and self-discovery. 15:45 The moment she decided to go medication-free and focus on natural healing. 22:00 The turning point: Becoming an Integrative Nutrition Health Coach and finding purpose. 28:00 Writing WELL NOW and GET WELL NOW: How her books came to life. 35:00 The power of intuition and listening to your body for long-term health. 41:00 Final thoughts: Jacki shares her "point" and why trusting your gut is the ultimate life philosophy.

Hey Purpose Seekers! Welcome to another inspiring episode of What's the Point?, hosted by Bill Ellis. This week, we're thrilled to welcome back Jeff C. West—an award-winning author, accomplished sales leader, and musician—to discuss the power of storytelling, finding your purpose, and the unexpected twists that shape our lives. If you loved episode 73, you'll want to dive into this one as Jeff shares fresh insights, lessons from his latest books, and his journey from sales to celebrated author. Meet the Guest: Jeff C. West is the author of The Unexpected Tour Guide, Said the Lady with the Blue Hair (co-written with Lisa M. Wilber), and Streetwise to Saleswise (co-written with Bob Burg). These acclaimed parables have won multiple awards, including the Axiom Business Book Awards and the American Indie Excellence Awards. Before becoming an author, Jeff enjoyed a 30-year career in sales and leadership, guiding teams to over $150 million in recurring revenue. When he's not writing, Jeff resides in Texas, where he plays Dixieland music—because, as he says, everyone loves the tuba player. Episode Highlights: Storytelling as a Tool: By weaving lessons into engaging narratives, Jeff's parables provide actionable insights for readers while keeping them entertained. Why Jeff's Books Matter: Jeff's books blend fiction and sales lessons to inspire readers and leaders alike. Purpose Evolves Over Time: Jeff's journey from sales to storytelling demonstrates that your purpose isn't static—it evolves as you embrace new opportunities. Career Pivots: The pivotal moments that shaped Jeff's career, including his transition from sales leadership to writing. Roots of Success: How Jeff's upbringing in Georgia and early work ethic laid the foundation for his achievements. Purpose and Accountability: The importance of finding your purpose and embracing accountability in all aspects of life. Inside the Writing Process: Sneak peeks into Jeff's creative journey and upcoming projects. Lessons in Leadership: Strong leadership skills and integrity are transferable traits that can shape any career. Jeff C. West reminds us that finding purpose is about embracing our strengths, learning from setbacks, and sharing our unique gifts with the world. Whether you're a seasoned professional or just starting out, this episode offers invaluable lessons on leadership, storytelling, and living a purpose-driven life. Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email: [email protected] Website(s) https://jeffcwest.com  www.fusionpoints.com and www.coauthoryourmessage.com Speaking, Workshops and 1:1 Coaching: www.fusionpoints.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/jeffcwest/ Facebook: https://www.facebook.com/jeff.west.330/ Instagram: https://www.instagram.com/jeffcwest/profilecard/?igsh=MTVvd2RqanR5MDA2Zw== Twitter: @‌JeffCWestAuthor Other: http://linktr.ee/jeffcwest CURRENT PROJECTS: Sign up for Jeff's free, twice-weekly, FusionPoints™ Unleashed Newsletter with behind the scenes looks at my journey as an author, sales and leadership coaching, and entrepreneur mentoring, by going to https://jeffcwest.com/#FPUNEWSLETTER   Quick Episode Summary:  0:00 Welcome back! Bill introduces Jeff C. West and sets the stage for the episode. 1:10 Jeff reflects on his childhood in Dalton, Georgia, and how early challenges shaped his work ethic. 5:00 Lessons from Jeff's sales career, including his journey with Aflac before and after the iconic duck campaign. 10:00 Why Jeff transitioned from sales to writing and how The Unexpected Tour Guide became his first award-winning book. 15:00 The role of faith, accountability, and resilience in Jeff's life and career. 22:00 Collaborating with Lisa Wilber and Bob Burg: Insights into Jeff's co-authoring process. 28:00 Jeff's latest parable: A sneak peek into a story about financial management set during a bank robbery. 35:00 Advice for listeners: How to find your purpose and turn challenges into opportunities. 41:00 Final thoughts: Jeff shares his "point"—leaving every room better than you found it. Subscribe & Share:Don't miss an episode of What's the Point?! Subscribe on your favorite podcast platform, leave a like, and share this episode with someone who could use a little inspiration!

Hey Purpose Seekers! Welcome to the exciting relaunch of What's the Point?, hosted by none other than Bill Ellis! After a longer-than-expected hiatus, the podcast is back with fresh energy, upgraded features, and a renewed commitment to delivering value-packed episodes. In this new chapter, Bill promises to dig even deeper into the stories, strategies, and insights of incredible guests who are sure to inspire you to uncover your purpose and elevate your success. What's New? Bill kicks off the relaunch by highlighting some key changes you can expect from the podcast: Deeper Conversations: Get ready for more probing questions that reveal the fascinating journeys and lessons of each guest. Bite-Sized Brilliance: Episodes are now shorter and more focused, making them easier to enjoy in your busy schedule. Enhanced Video Experience: The YouTube channel now features upgraded production quality, adding a visual edge to the inspiring stories shared. While the format and production have leveled up, one thing remains the same: the incredible quality and diversity of guests. Expect powerful moments of reflection, inspiration, and actionable insights to help you achieve your definition of success. Episode Highlights: Why the podcast took a break and how it led to growth and fresh perspectives. Bill's commitment to delivering more value with each episode. A behind-the-scenes look at what it means to create meaningful conversations with purpose-driven guests. Final Thoughts: Bill reminds listeners that this podcast is all about helping you find clarity, purpose, and fearless confidence to achieve your goals. Whether you're tuning in for education, inspiration, or just a good laugh, there's something for everyone in every episode. Make sure to hit subscribe and share the show with someone who could benefit from its messages.   Connect with Bill: EMAIL: [email protected] WEBSITE(S): www.billellils.com www.brandinfforresults.com INSTAGRAM:  https://www.instagram.com/wcellis FACEBOOK: https://www.facebook.com/bill.ellis https://www.facebook.com/BillEllisCoach   Quick Episode Summary:  0:00 Welcome back! Bill introduces the podcast's exciting new chapter. 0:31 Reflecting on the hiatus: Travel, growth, and new opportunities. 0:58 What's changed? Deeper questions, shorter episodes, and better video. 1:18 The constant: High-quality guests and diverse stories. 2:00 How you can help the show grow by engaging and sharing. 2:33 Final thoughts: This podcast is here to support your success journey. Subscribe & Share: Don't miss an episode! Subscribe to What's the Point? on your favorite podcast platform and share the inspiration with your network. Together, we can expand the impact and purpose of this incredible show.  

Mitch Meyers is successful in all aspects of her life, most notably perhaps, is that she's an incredibly accomplished business professional, There's only one career that she's failed at, and that's retirement. Her career began in auditing and accounting before making the move to marketing where, at Anheuser-Busch, she became informally known as the "Mother of Bud Light: and was named Ad Age Woman of the Year. Next, she built a multi-million dollar marketing agency.   Her next move was retirement - her first professional failure. CONTACT INFO: Name: Mitch Meyers Email: [email protected] Phone: 618-709-6529   Links for This Episode: Website: http://swadecannabis.com/  BeLeaf Life's Oils: http://beleaflifesoils.com/  BeLeaf Medical: https://www.beleafmedical.com/    SOCIAL MEDIA INFO: LinkedIn: Beleaf Medical; Swade Cannabis Facebook: BeLeaf Medical; Swade Cannabis Instagram: swade_cannabis Twitter: Beleaf Medical   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco Quick Episode Summary:  Welcome Mitch Meyers, one of the leading faces of the medical cannabis industry Mitch's pedigree including marketing background at Anheuser-Busch Medicinal cannabis vs recreational marijuana use BeLeaf and bringing medicinal cannabis to Missouri  Big Pharma and synthetic CBD This is an industry and you can be employed in it Mitch Meyers answer to - What's the Point?  

Bobby Herrera has been called the "best CEO you've never heard of". He may be the best LEADER you've never heard of... but you should! His leadership philosophy is simple: "We all struggle." "Inside every struggle is a gift "Leaders share their gifts with others." Born in New Mexico, the 11th of 13 children to a loving, hard-working family with a proud Mexican heritage - Bobby is now the co-founder and CEO of The Populus Group, a $500M+ revenue company. Herrera's story is one of inspiration, insights, and learning. He is committed to adding value to the world. Bobby is a passionate supporter of the underdog, especially those who live on the wrong side of the opportunity divide. Listen as Bobby shares his wisdom in a very unassuming, yet powerful way.   LINKS:   Contact Info: Email: [email protected] Website: bobby-herrera.com    Social Media: LinkedIn: https://www.linkedin.com/in/bobby-herrera-5781821/  BUY the Book: https://bobby-herrera.com/books    Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco   Quick Episode Summary:    Get to know Bobby How Bobby's brilliance for storytelling began  A look into the populous group Bobby's lightbulb moment at Bootcamp  The act of kindness that changed Bobby forever Why we should all help each other with our "piles" Bobby's answer to - What's The Point?  

"The world isn't going to hand anything to you; you've got to get it!" Russell Ledet not only says this - he lives it! He also says, "Time is a non-refundable resource."  Driven by an unquenchable thirst for learning, coupled with a deep desire to help others, Ledet has accomplished more in 13 years than most do in a lifetime - MD, PhD, MBA, - and he's only just begun!  What he's most proud of and committed to, however, is being a loving, present father and husband. If you tell yourself, "I just don't have time" or "I can't do that", you really need to listen, learn, and enjoy as "RJ" shares his incredible journey with host Bill Ellis   Connect with Russell:  Email: [email protected]  LinkedIn: https://www.linkedin.com/in/rjledet/  Website: https://www.the15whitecoats.org/    Connect with Bill: [email protected]  www.brandingpillars.com  www.brandingforresults.com  IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Quick Episode Summary:  Get to know Russell Ledet, MD, PhD, MBA The only limits in life are the ones we create  What led Russell to his life today The Facebook post that started it all A look into just how far we have come The power of being surrounded by a community No one accomplishes anything alone Russell's answer to - What's The Point?  

Juggling led Jeff Koziatek to the life of a well-known entertainer. He performed in a variety of venues and formats around the world.  Life as a juggler also led Jeff to the challenge of how to juggle his professional life and his personal life. Solving that puzzle, in turn, led Jeff to a life as a business advisor, author, speaker, and peak performance coach. Listen as Jeff discusses with host Bill Ellis, how to live life to the fullest by effectively juggling (meaning managing) the many facets of your life!   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: CONTACT INFO: Name: Jeff Koziatek Email: [email protected] Phone: 314-852-1134 Website: www.CoreAuthenticity.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/jeffkoziatek Facebook: https://www.facebook.com/coreauthenticity Instagram: @coreauthenticity Twitter: @coreauthentic Book: Blueprint For Value: 52 Habits to Discover and Strengthen Your Personal Worth (Volume 1) https://smile.amazon.com/dp/1732691304?psc=1&ref=ppx_yo2ov_dt_b_product_details   Quick Episode Summary:  How Bill would  describe Jeff Koziatek How Jeff discovered his purpose  How Jeff would define burnout  A look into Jeff's books  The importance of listening to others  The values that guide Jeff's life  How to identify your core values Why Jeff loves audiobooks Jeff's answer to - What's The Point?

While working as a journalist on the West Bank, Steve Sosebee met two Palestinian children who'd suffered traumatic injuries when their home had been bombed. Their innocence and injuries touched Steve's heart. He became determined to find treatment for them and through his efforts, they received free care in Akron, Ohio.  Returning to the Middle East, he was determined to help more of Palestine's children and others throughout the region get the care they so desperately needed. With that, the Palestine Children's Relief Fund was born. Politics was pushed to the side in favor of humanitarianism and love. For the past nearly 30 years, Sosebee has been steadfast in his purpose - bringing aid, compassion, and love to children who are so gravely in need. Listen as Steve Sosebee speaks with host Bill Ellis about the big challenges and even greater rewards of living a purpose based on humanity over politics.        Contact Info:   Email:  [email protected] Phone: +1 330 671-2143 Website: https://www.pcrf.net/     Social Media:   Linkedin: linkedin.com/in/steve-sosebee-b54a0310/ Facebook: https://www.facebook.com/ssosebee Instagram: https://twitter.com/Stevesosebee     Connect with Bill:   [email protected]  www.brandingpillars.com  www.brandingforresults.com  IG - @wcellis  Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won  

Today's guest, Fleet Rand, has a core belief that all of us are seeking secure attachment - a relationship that matters. Such a relationship might be with a family member, a spouse, a higher power - basically any one that can provide unconditional love. Fleet is a Mental Health Professional specializing in individual counseling, family counseling, drug and alcohol recovery counseling, treatment placement and relationship counseling. He has helped thousands of people directly and countless others through the ripple effect of his counseling. What helps set Fleet apart from many others, is that he has navigated his own journey - one which took him from hell on earth to the highly respected, loved, person he is today. Life can be overwhelming for all of us at times. For others, it can seem that life's challenges are endless. One key take away from Fleet in today's episode is to keep in mind that Hope Wins! Listen as Fleet shares his personal journey, his professional insights, and his genuine humanity with host Bill Ellis.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Guest: Norfleet Rand   Email: [email protected] Phone: +1-636-449-6000   Quick Episode Summary:  Get to know Fleet Rand How Fleet generates his client base Fleet's answer to - What's The Point? How Fleet has always been a seeker It's okay to ask others for help  How to love people unconditionally  How Fleet was introduced to spirituality Fleet's idea of how to create hope and opportunities

Every high performing athlete has a coach. No matter how talented we might be, there is always a benefit to receiving impartial, independent, outside, perspective on how to improve our performance. It's been said that if you don't have a coach…get one! That said, it takes a great deal of work and dedication to even begin to hone one's skills, learn their craft, improve their performance. A great deal of that work has to be done by the individual. Antonia Bowring is a very highly credentialed executive coach. She works with founders, C-Suite executives, and leadership teams. During her career, she's come to believe that there is a definite need for guidance for people not quite ready to engage a professional coach, for any number of reasons. Seeing that need, she's authored a book to help fill that need. Coach Yourself!: Increase Awareness, Change Behavior, and Thrive provides keen insight and advice for anyone seeking to improve their performance, whether they currently have a coach or not. Listen as Antonia discusses with host Bill Ellis, the importance of coaching and keys to coaching yourself! Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: CONTACT INFO: Name: Antonia Bowring Email: [email protected]  Phone:  917-690-2907 Website(s): www.ab-strategies.com    SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/antonia-bowring/  Instagram: https://www.instagram.com/antonia_abstrategies/   TikTok: https://www.tiktok.com/@antoniabowring963  Book - https://www.amazon.com/Coach-Yourself-Increase-Awareness-Behavior/dp/1119931452    WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco   Quick Episode Summary:  Introduction to Guest, Antonia Bowring Understanding Executive Coaching Coaching for Different Executive Types The Concept of an 'Outside Mirror' Working with Neurodiverse Leaders Understanding ADHD in Leadership The Role of an Executive Coach in ADHD The Importance of Transparency in Leadership The Role of Communication in Leadership Understanding Personality Tests in Communication The Journey to Becoming a Published Author Antonia's Answer to "What's the Point?"  

Throughout our lives, we are exposed to countless outside influences. Family - in particular our parents. Geography and local culture. Economics and financial status. How we incorporate these experiences into our lives…how we choose to react, behave, engage with others…is up to us. Michael "Tate" Barkley allowed those factors - in particular, his relationship with his father - to lead him down a path of self-destruction, shame, guilt, and regret. But with time, comes experience, perspective, self-reflection, and the opportunity to change and evolve to a greater version of ourselves. Listen as Tate addresses the impact of his life's challenges, his decisions, and their impact, and how he ultimately was able to overcome them and flourish.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode:   CONTACT INFO: Name Michael "Tate" Barkley Email: [email protected]  Phone: 713-702-9198 Website: http://tatebarkley.com/  SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/michael-tate-barkley-3014bb14/ Facebook: https://www.facebook.com/barkley.tate  Instagram: https://www.instagram.com/barkley.tate/  Book: https://www.amazon.com/Sunday-Dinners-Moonshine-Tate-Barkley/dp/1953321224/ref=sr_1_1?crid=3CG12WDWTALYD&keywords=sunday+dinners%2C+moonshine+and+men&qid=1688755096&s=books&sprefix=sunday+dinners%2C+moonshine+and+men%2Cstripbooks%2C108&sr=1-1    WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco   Quick Episode Summary:    00:16 Introduction and Welcome to Special Guest, Tate Barkley 00:37 Understanding the Book's Title 01:26 Exploring Tate's Childhood and All It's Challenges  02:31 Life in Rural North Carolina 03:53 The Influence of Moonshine 06:48 Moving to Booming Houston, Texas 09:23 The Impact of Alcoholism on Tate's Life  16:36 Coming Out and Accepting Identity 29:15 The Downfall and Recovery 42:10 Tate's Answer to What's the Point?  

She's at her best when she feels inside like she's four-years-old. That's when she is most able to channel that uninhibited, 'born-to-be-wild' spirit which ignites her creativity. Caren Libby is a native of St. Louis who lived in Northern California for 8 years. She has a corporate and entrepreneurial background in sales, marketing, and project management. In 2008, she founded Image Media, LLC as a photography and digital marketing company. She currently specializes in on-location portrait and event photography. As an artist, Caren blends digital images with textures to create unique works of art. Her work has been displayed in galleries and businesses throughout St. Louis. She publishes stories on her gallery website that feature her photographs of cities, neighborhoods, and parks. She is currently working on a book called Exploring St. Louis: A Photographer's Journey that will be published next year. Listen as Caren speaks with What's the Point? host Bill Ellis about how her life has evolved and grown, while retaining her childlike magic.   Links for This Episode: CONTACT INFO: Name: Caren Libby Email:  [email protected]  Phone:  314-258-2718 Website: http://carenlibby.com/  SOCIAL MEDIA INFO: LinkedIn https: //www.linkedin.com/in/carenlibby  Facebook: https://www.facebook.com/carenlibby  Instagram: https://www.instagram.com/carenlibby/  Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco   Quick Episode Summary:  00:00 Introduction to today's conversation with Caren Libby, a professional photographer 01:29 Caren talks about starting a business, Image Media LLC, in 2008 03:50 More about Image Media and beyond just the photography  09:52 Caren talks about her first book that is no longer available and if it ever will be  12:32 More about Caren's family life and "grand buddies" 15:35 Caren's passion of wanting to add value to people  18:49 How Caren's gift and passion for photography started and developed over the years  25:33 Caren talks about her new book, expected in 2024 about photography in St. Louis  30:00 How photography has impacted Caren's view of life, the world, and herself  37:00 Caren's in depth look on building legacy  41:46 The importance of having a good filing system to keeping your memories safe  43:35 Caren talks about her idea of offering an extended photography experience  45:39 Caren's answer to the question, "what's the point?"  

After a career in the Singaporean navy, Dr. Karuna Ramanathan took his experience with change leadership and organizational development to the private sector. His extensive studies and broad experience commanding ships of various sizes provided him with key insights about management, leadership, and organizational transformation.   Listen as Dr. Ramanathan shares those insights and his answer to the question "What's the Point?" with host Bill Ellis.   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: Contact Info:  Name: Dr Karuna Ramanathan Email:  [email protected] (Podcast Outreach Manager) Phone: +65 9088 9468  Website(s): https://krk.sg    Social Media Info: LinkedIn: https://www.linkedin.com/in/dr-karuna-ramanathan-885b52a/  Quick Episode Summary:  Introduction to today's show and welcome to special guest, Dr. Karuna Ramanathan  Karuna is an organizational transformation consultant, stationed in Singapore  Karuna talks about the method behind mostly consulting local people rather than global  Karuna shares about his native country, Singapore  Karuna talks about the requirement of serving 2 years in the military and why he chose the Navy A passion for leadership was formed when Karuna was selected into a leadership academy  Karuna talks about the long process of becoming a ship captain after 12 years  Karuna talks about the difference between leading a small ship versus a larger ship  Direct leadership is all about being relational  Karuna focuses on senior leadership, but transformation happens in middle management  Karuna breaks down why organizations fail and the keys to finding leadership success  The importance of change and how to realize that a change is needed in the organization  Karuna talks about how to settle between capacity and capability  Karuna talks about getting people to recognize and accept change  Karuna talks about the importance of working with their clients in person everyday  Valuing empathy and respect in the workplace  Karuna's answer to "what's the point?"  

Do you struggle to live bright, bold, and brave? You're not alone! Mich Hancock is a brilliant example of how to accept life on life's terms while being 100% true to who she is. What best defines Mich, however, is that she craves meaningful connections with amazing people; if that's you, start the conversation with her. Mich (think Michelle without the elle) is the founder and CEO of 100th Monkey, a digital marketing agency that began in 2010. Mich is also the Co-Founder and License Holder of TEDxStLouis, an innovative and thought-provoking organization that brings TED Talk experiences to St. Louis. On her popular MichMash Podcast, she interviews TEDx speakers, movers, and shakers. Listeners tune in to her unique, positive, and intriguing podcasts to learn new ways to positively impact their lives and communities by leveling up their kindness.   CONTACT INFO: Email: [email protected]  Website: http://100thmm.com/  Phone: 314-303-3782   SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/michhancock/  Instagram: https://www.instagram.com/michhancock/  https://www.instagram.com/100th__monkey/  Facebook: https://www.facebook.com/888mich    Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco   Quick Episode Summary:  Introduction to special guest Mich Hancock  Mich talks about her company, 100th Monkey  Why Mich's focus has gone towards digital media and the online world  Why Mich's company is worth the investment for a company  The importance of getting comments on your social media posts  The power of marketing through social media  Managing and keeping up with algorithms  More about who Mich is and her life journey with alopecia  Mich's advice on accepting others even though they are different The premise behind the MichMash Podcast and interviewing TEDX speakers  Mich shares her favorite highlight moments from her guests on the MichMash Podcast  Teaching your children to honor their gut feeling  Mich talks about the difference between TEDX and TED Mich talks about sourcing local speakers and helping prepare their TED talks  Mich gives her answer to the question, "what's the point?"  

As much as we plan, prepare, and work, life will bring unexpected challenges. The question becomes: "What am I willing to do to adjust and adapt?" For Dr. Stephen Stowers, the first insurmountable challenge came when his patient-focused, empathetic approach to his practice was crushed when the "corporate" bottom-line-focus became paramount. Profit became the primary and driving factor with hospitals and big pharma, Dr. Stowers closed his practice and moved to New Zealand, where he learned even more about a patient-first approach to health care. Then, life presented yet another challenge, the good doctor became the patient. Listen as, now retired, Dr. Stowers shares his insights regarding putting patients first, the healthcare industry, and overcoming personal challenges and be sure to grab a copy of his book Box of Birds (link below)   Connect with Bill: [email protected] www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Links for This Episode: CONTACT INFO: Email: [email protected]   SOCIAL MEDIA: Website: https://www.kiwicardiology.com/ Facebook: https://www.facebook.com/stephen.stowers1/   BOOK: Box of Birds - https://amzn.to/3R51zxR   WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco   Quick Episode Summary:  Special guest Dr. Stephen Stowers shares about his experience in life and medicine  At the age of 68, Stephen developed Parkinson's disease  Stephen shares stories of his childhood and his grandfather  Stephen talks about how his grandfather inspired him to get into medicine  Stephen opens up on being doubted and having to work hard to achieve his dreams  Stephen breaks down the years of schooling that it takes to become a cardiologist  How to get placed into a practice after finishing medical school  Stephen talks about the spiritual aspect of medicine and how it gets lost today  Stephen shares about his time living in New Zealand  How the medical field has become a profit driven corporation  New Zealand was focused on preventive health care and not profit driven  Stephen talks about his book, "Box of Birds" and what inspired the title  New Zealand's emphasis on preventive care produces better outcomes  Stephen shares his answer to "what's the point?"