Where The Dogs Of Society Howl

PODCAST · business

Where The Dogs Of Society Howl

We dig into the worlds of CPG, branding, creativity, decency, indecency, and the kind of lived experience you can’t fake. Sometimes it’s raw. Sometimes it’s hilarious. Sometimes it’s uncomfortably true. But it’s always real.Attendees aren’t just flies on the wall—you’re part of the conversation. Ask questions. Share your own stories. Make connections that last longer than a handshake.If you want another sterile webinar, this isn’t it.If you want the most entertaining, thought-provoking 58 minutes of your week, pull up a chair.Join us. Howl with us. Leave sharper than you arrived.

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    Where the Dogs Of Society Howl - More Human, Not Less

    Everybody is asking the wrong question about AI.Not just:- Will it take jobs?- Replace people?- Flatten creativity?But this is really the better question:Why are so many humans already operating at half-strength before AI even enters the room?This week on Where the Dogs of Society Howl, we’re joined by Jeff Chen, founder of Personal Singularity and CEO of Odyssey Films.Through Odyssey Films, Jeff worked with major brands on storytelling and communication. That work exposed a deeper problem: too many organizations know how to sound human, but have no clue how to build places where humans actually thrive.This one should be smart, strange, and very human.

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    Where the Dogs Of Society Howl - Founders, AI & the New Software Frontier

    Most startups do not have a growth problem.They have an overhead problem. A systems problem. A too-many-tools, too-many-costs, too-much-drag problem.This week on Where the Dogs of Society Howl, we’re getting into that with Lorde Astor West, founder and CEO of RadHash.Astor is building a modular operating system designed to help founders build and scale software without the usual tech stack bloat.We’ll get into the founder wiring behind it all because anyone rebuilding a 70s Airstream, living off-grid on a ranch, and surviving a coyote chase on rollerblades probably has a few things to say about pressure, adaptability, and staying upright while chaos takes a swing at your face.If you’re a founder, builder, operator, or anyone trying to grow without getting buried in complexity, pull up a chair.

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    Where the Dogs Of Society Howl - Why CPG-X. Why Now.

    Most brands do not need more noise.They need better access.Better timing.Better rooms.Better alignment between what they are, who they need, and how they show up.This week on Where the Dogs of Society Howl, we’re getting into that with Shannon Peffley, founder of CPG X, and returning guest Mike Levinson, RD, founder of FS Octopus.We’re talking about:Why CPG X was createdWhat’s broken in the current CPG ecosystemHow this platform aims to be differentWho stands to benefit most and what growth actually takes now

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    Where the Dogs Of Society Howl - Don’t Blame The Box (Unless It’s the Box)

    We're talking with Nicole Light, founder of Power in Packaging.Nicole has spent more than 15 years building scalable CPG brands across food and beverage, pharma, OTC, beauty, personal care, and private label, taking products from idea to shelf.This is not a surface-level branding conversation.We’re getting into:Why packaging is not the fix if the brand upstream is muddyWhy clarity has to come before designHow scaling introduces signal driftand what real brand leadership looks like when the stakes get bigger!We’ll also break down a few of Nicole’s projects, because Ithe real decisions that make a brand work, are where the action is.And yes, we may also discuss her lifelong refusal to wear buttons, plus her dream of living in an abandoned office building.So this one should be a lot of fun.

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    Where the Dogs Of Society Howl - Marriage, menopause, comedy, and other survival skills

    We're (Jeff and I) talking with Matt Hyams.A comedian, writer, content creator, and a man brave enough to describe himself as the husband of an entrepreneurial perimenopausal wife… in public.So yes, we’re going there.We’re talking about:• marriage and modern life• comedy as truth serum• domestic absurdity• content creation and attention• the strange little behaviors people think are normal• and why the funniest stuff is usually sitting right next to the stuff that makes us quietly lose our mindsMatt has a sharp way of pulling the truth out of everyday life without dressing it up.The result is funny because it’s real.And real because most of us are living some version of it.If you like smart comedy, uncomfortable honesty, and conversations that feel more like great bar talk than polished nonsense, come hang with us.

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    Where the Dogs Of Society Howl - From Farmers Market to National Shelf

    Most founders think growth starts when the product gets picked up.It doesn’t.That’s when the pressure starts.This week on Where the Dogs of Society Howl, we’re talking about what actually takes a CPG brand from local traction to national shelf.My guest is Phaedra Dyer, a senior CPG sales leader with 15+ years in the trenches, helping brands grow across Whole Foods, Sprouts, Erewhon, Gelson’s, Bristol Farms, and Albertsons/Safeway.We’re getting into:> What retailers actually care about> Why velocity beats vanity> Where founders get scaling wrong> How messaging and story affect sell-through> How Phaedra’s career has shifted, why, and where she’s heading nowher recent move back to Southern California from Montanawhat fractional leadership can fix before the wheels come offThen 30 minutes in, we bring in Robert Cogan, Founder of PFE USA-Canada, to talk about the side of growth nobody loves posting about:food import/exportlogistics & distributionco-packingregulatoryBecause getting on shelf is one battle.Staying there, growing there, and not collapsing under your own ambition is another.

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    Where the Dogs Of Society Howl - Before The Money What CPG Founders Need to Fix First

    Most founders think money is the missing piece.It usually isn’t.This week on Where the Dogs of Society Howl, we’re talking with Tom Malengo, co-founder of Brandjectory, about what actually makes a CPG brand ready for growth, investment, and the next level. We’re getting into:• what “investment-ready” really means• the mistakes founders make before fundraising• the difference between traction and activity• what smart growth looks like in CPG right now• why some brands get backed and others get politely ignoredTom brings serious experience, sharp pattern recognition, and the kind of perspective founders need before they start romanticizing capital.Also, he claims he and Susan eat more broccoli than any two people alive.So naturally, we’re discussing that too.

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    Where the Dogs Of Society Howl - Theatre Of The Mind (Personal Branding)

    Smart leaders don’t lose because they’re not talented.They lose because they’re not findable.This week on Where The Dogs Of Society Howl, we're joined by Melanie BordenTransforming executive expertise into a synchronized, searchable presence | Brand & AI Visibility Strategy Leader | GTM Advisor | Speaker | Author, Theatre of the Mind | Founder @ The Borden GroupWe’re talking:> Visibility without the performance costume> Messaging that cuts through> What modern search rewards now> Flea?> More... Bring your biggest visibility fear. We’ll put it on the table.

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    Where the Dogs Of Society Howl - Process Over Panic

    Most marketing advice is either: Inspirational wallpaper, ora “growth hack” that dies the second you try it in the real world.So this week on Where The Dogs of Society Howl, 😂 Jeff Litcofsky and I are bringing on someone who lives where results actually happen.Toby Eborn: Rock Salt Marketing. Digital marketing vet. Sales + ops background. The guy who builds growth systems that don’t snap in half when the founder changes their mind on Tuesday.We’re getting into:Creative process (how to make it repeatable, not random)Startup growth (what actually moves the needle when budgets are tight)Creative leadership (how to lead teams without turning into a committee robot)As always, steel yourself for a drop-in from Robert Cogan (the guy who makes sh*t happen, especially when CPG brands want to get into Canadian markets.)

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    Where the Dogs Of Society Howl - Choose Wisely : New Primal

    We're sitting down with Jason Burke, Founder/CEO of The New Primal. And we’re not doing the polished “founder fairy tale.” We’re digging into the real arc:> Growing up in Section 8 housing> The ugly early reps> The first jerky attempts, and the moment New Primal went from “a nice idea” to “this thing can actually win.”Founder-led marketing: when it works, when it backfiresBrand story vs brand signal: how people decide fast (and why most brands confuse “content” with “meaning”)Marketing spend: what’s worth paying for, what’s just expensive noiseFirst sale vs second sale: which one is the real fight.If you’re building in CPG, scaling a snack brand, or trying to stop your marketing from turning into a slot machine… show up. As usual 😂 Jeff Litcofsky and Robert Cogan will be there too!

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    Where the Dogs Of Society Howl - Big Brand Money, Small Brand Permission

    Big brands have money.Smaller brands have permission.Money buys attention: end caps, ads, agencies, “research,” and enough impressions to brute-force awareness.But money also drags baggage: committees, legal fear, legacy rules, and decisions engineered to offend nobody… which usually means forgettable.Permission is what small brands get for free:They can be specific. Weird. Loud. Human. Fast.They can take a side, make a sharp promise, and actually sound like a person.That’s an advantage.😂 Jeff Litcofsky and I, along with Robert Cogan are going live with two guys who live in the trenches: Gavin Konkel (VP of Sales at +GNGR Labs)Wade Yenny (VP of Biz Dev + Brand Management at VDriven)They also co-host CPG Vibes, so they hear the unfiltered truth weekly.

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    Where the Dogs Of Society Howl - Media Strategy & Tactics

    You know when you watch an ad campaign and cannot help but wonder, "Who (The F) Approved that? If you're like me and 😂 Jeff Litcofsky, the answer is "all the time." Join us on Thursday as we sit down with Nathan Pichette and Collin Going of Reticle Digital to talk about media strategy and tactics, plus audiences, campaigns, and what works and what does not. Plus more. Robert Cogan dropped by to tell us what the hell is happening up north, and as always, you are welcome to join the fray!

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    Where the Dogs Of Society Howl - Pro Human Creativity

    Our guest is Scott Fisk, Founder/CCO of iAiAM and the artist behind Studio 669.Scott’s building a pro-human creative community in a world that’s trying to automate everything that makes great work… great.We’ll dig into:Why story still beats “content.”How to build a brand people actually joinWhat it means to be PRO-HUMAN in generative AI landArt, apparel, design, and the guts it takes to knock down normalAlso: he’s a rad dad, he’s Artist-4-Artist (we’re making him explain it), and he wants all the coffee.Drop “PRO-HUMAN” in the comments if you’re building something real right now.Join us along with Robert Cogan and Rich Moniz and strap in, cause this episode will be full-throttle.

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    Where the Dogs Of Society Howl - Foodservice

    Brandartica is bringing on Mike Levinson, RD, Founder & Co-Founder, FS Octopus and we’re talking about the thing most “hospitality branding” people avoid:The room is the brand.The rest is decoration.Your logo can be gorgeous.Your website can scream “premium.”But if the space feels like a tired airport lounge and the staff energy is “please don’t make me talk,” you didn’t build a brand.You built a mismatch.We’re getting into:Hospitality in 2026: expectation vs experience. Why it’s not just restaurants: Hotels, hospital cafeterias, campus dining, cruise ships, mini-marts, cafésThe mismatch killers: lighting, sound, pace, staff tone, flowThe “signature moment” that makes people retell the storyFoodservice + alternative channels: how products actually move (no fairy tales)Bring your hottest “this place looked amazing online but…” story.

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    Where the Dogs Of Society Howl - WTF is a Wild Berry and what does it do?

    The “WTF product” problem: how you brand and sell something people can’t categorize yet, without drowning them in explanation.The science of sampling: how the berry works, the best “shock” tests, and why tasting beats talking.Shark Tank to real life: what actually changed after the show, teaming up with Mark Cuban + Lori Greiner, and what scaling really looks like.Turning weird into obvious (then profitable): beachhead audience, one flagship use case, proof that kills doubt, and packaging it into something people can buy.The long game: building a US miracle berry farm system and Hank’s 10-year plan to commoditize miracle berries like coffee/cocoa.And more. Special appearance by Robert Cogan the CPG Border King

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    Where the Dogs Of Society Howl - How IQBar Got Wicked Smaht

    Special guest Will Nitze Founder/CEO of IQBAR! Jeff Litcofsky and I are super excited, plus back by popular demand is Robert Cogan - we're going to get into the thick of it, for those of you who have worked in the service industry (I know I have), we're going to get into "the weeds."

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    Where the Dogs Of Society Howl - CPG Eye Tracking

    Eye tracking isn’t about manipulationIt’s about respectRespect for speedRespect for overloadRespect for how decisions are actually madeIf you don’t guide the eye intentionally, it doesn’t wander thoughtfully.Join us for an in depth discussion with Richard Moniz 👀 - Founder/Cofounder of Rich Insights ResearchIf you are a designer, or a branding manager, marketer or CEO - you will want to attend for sure!

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    Where the Dogs Of Society Howl - The Broker is Not the Problem

    This week’s Dogs of Society Howl goes deep with someone who’s seen both sides of the rep/founder tension—and lived to tell the tale.We’re talking brand readiness, broker reality, and what happens after the exit—plus vintage homes, new albums, and why creativity never retires.Learn more about our guest Brenda Steele at https://dailybreadconsulting.com/

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    Where the Dogs Of Society Howl - Crows Outsmart Most Brands

    This week on Where The Dogs of Society Howl, we’re talking with Scott Raven — the founder-whisperer behind Corvus Solutions. Scott helps founder-dependent businesses break free using systems, pattern recognition, and damn-good operational clarity. We dig into what crows can teach brands about agility, communication, problem-solving, and scaling without chaos. Smart, fast, a little weird — and precisely what founders need right now.Learn more about Scott at https://www.corvussolutions.co/

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    Where the Dogs Of Society Howl - Self Inflicted Pressure

    This week on Where the Dogs of Society Howl, we’ve got a guy who gets it — the pressure, the grind, the heart, the humor — all of it.Jay Williams is the founder of Free Bird Spring Water, a brand built for people who want their water clean, their conscience clear… and their founder stories slightly unhinged (in the best way).

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    Where the Dogs Of Society Howl - Scaling Soul

    This week on Where The Dogs of Society Howl, we’re sitting down with Sabrina Kautz — a brand builder who’s scaled everything from pre-launch startups to billion-dollar businesses — to talk about how to grow without selling out.Every founder hits the moment.That crossroads between growth and identity.The brand that started with fire, conviction, and late nights suddenly starts to feel… polished. Processed.The spark fades under the spreadsheets.The message sounds more like a quarterly update than a movement.That’s not growth.That’s amnesia.

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    Where the Dogs Of Society Howl - Work Life Balance Is A Lie

    It’s 3:40 PM.One kid wants a snack.The other wants a drink.The dog’s plotting an escape.The cat’s throwing up.And you’ve got a client call in seven minutes.Welcome to founder life. If you know, you know.Join 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky for a raw, real conversation about what it actually takes to build something—without losing your mind, your family, or your soul.Plus a post-World Series (lament) with Robert Cogan and all of you, who want to come on and tell us your stories.

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    Where the Dogs Of Society Howl - Brand Obsession

    We are going full-stalker with branding obsession, creative, messaging, process, leadership, and what it means to be a Brand Superfan. 🤘 Peter Jude Ricciardi 🤘,😂 Jeff Litcofsky, Allison Clay (of CPG Fan Girl), and Robert Cogan

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    Where the Dogs Of Society Howl - The Story Behind Startup Growth

    Join Brandartica 🤘 Peter Jude Ricciardi 🤘 and 😂 Jeff Litcofsky, along with Robert Cogan, for: The Story Behind Startup GrowthFeaturing Shawn Berg, Founder & CEO of SMB Sales & MarketingEvery CPG founder loves to talk about their product.But the product isn’t what sells.The story is.And not the “we started in our kitchen” kind of story, the one that actually moves people. The one that connects, convinces, and converts.This week, we’re howling with Shawn Berg, a 23-year CPG veteran, brokerage boss, and unapologetic music-fan-man (90s alt, 80s metal, Stones, Beatles).He’s built brands across the Southeast that don’t just sit on shelves, they sell off them.We’re talking:🔥 Why most startups hit a wall around year 2 or 3🎯 How to fix your messaging before you fix your marketing🎸 The music-meets-mindset of selling with conviction💀 And what it takes to stand for something loud enough to be rememberedBecause great products fill shelves.But great stories?They move them.

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    Where the Dogs Of Society Howl - MUSIC

    Music is something that has influenced every single person. 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky from Brandartica are going on a deep dive musical exploration. From the best to the worst, music we love, music we loathe, memories, mistakes, net worth, epic burnouts, chilling stories, and more. This week, we want to have all of you on as our guests. If you want to join us, be camera-ready, and tease up your hair.

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    Where the Dogs Of Society Howl - The Discipline of No

    No, Yes, and How?This edition of Where the Dogs of Society Howl" digs into it deeply. Our guest is the indubitable Adam Smith of Alias Advising. As always, we will have Robert Cogan in the green room, joining us at the mid-way point, with his unique takes and breaking updates.

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    Where the Dogs Of Society Howl - Satire

    Set aside 57 minutes, "Where The Dogs Of Society Howl" with Brandartica 🤘 Peter Jude Ricciardi 🤘and 😂 Jeff Litcofsky as we explore Satire, Branding, and hashtag#WeirdLinkedIn with our pal, 🍔 Briana BrughPlus, Robert Cogan drops by to tell you how it is... Also, hopefully, what it is.

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    Where the Dogs Of Society Howl - Brand Recipes

    Guest: Gregory Willis, former fine-dining chef, reality TV personality, ultra-endurance athlete, and Founder of Senspire (aka the brains behind Flavor Studio).Topic:Brand Recipes: Where Strategy Meets Soul (with a Pinch of Magic)The best brands don’t come from templates.They don’t taste like beige mush designed to offend no one.They’re crafted. Stirred. Tasted. Tweaked.And just like a perfect dish…There’s always a little magic in the mix.Gregory knows this better than anyone.He’s built businesses in food, beverage, and tech, and he’ll be breaking down why most brands fail before they ever hit the shelf.We’re talking:🔪 Why flavor is a strategy🥩 What bad brands taste like💡 How to scale magic📦 And why you should stop copying someone else’s recipeThis one’s for founders, flavor freaks, and brand builders who still believe in soul.

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    Where the Dogs Of Society Howl - Brand Cues & Guest Experience

    Brandartica's "Where the Dogs of Society Howl" LinkedIn Live with guest Zane Curtis, founder of Monday Morning Bottle Shop, Building San Diego’s NA scene | Founder, Monday Morning Bottle Shop.We're digging into all of it. From Brand impressions, Guest experience, where are brands succeeding or failing? What to look out for, how to fix it when things go wrong.

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    Where the Dogs Of Society Howl - When Finance Gets Feral

    Originally aired on Aug 7, 2025She’s not your CPA’s financial coach.Natalie Cook is the Founder/CEO of Finance Fight Club. Natalie provides guidance, insights & strategies - beyond what a bookkeeper and CPA provide- to help small business owners and entrepreneurs make wise financial choices, gain confidence, and increase profits.

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    Where the Dogs Of Society Howl - 9th Circle Of CPG Hell Margins

    Brandartica's Peter and Jeff discuss Margins Or Death with Author Steven Dontingy.The Marginless Abyss is where good ideas go to die. It’s the place brands end up when they build without truly knowing their costs, when they gamble on distribution without logistics in place, when they scale on hope instead of math.The punishment? Eternal pallets of unsold product, frozen in warehouses, discontinued SKUs gathering dust, forgotten by buyers and consumers alike.

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    Where the Dogs Of Society Howl - The Art Of Noticing

    The Art of Noticing, and Why It’s EverythingThere’s a beautifully gentle children’s book called Noticing by New York Times bestselling author Kobi Yamada, illustrated by Elise Hurst. It tells the story of a painter who doesn’t call herself a painter; she calls herself a noticer. She isn’t just putting color on canvas, she’s slowing down enough to see the details most people miss. To notice is to really see.Join us, and invite your friends. As we discuss "The Art of Noticing and Why it is Important to Brands."

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    Where the Dogs Of Society Howl - Path's To Success

    There is no silver bullet to succeeding on LinkedIn or in life. But other people's tales and experiences may inspire you to move forward on your own quest!

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    Where the Dogs Of Society Howl - Weirdo Branding Wins

    Most brands are out here sanding down their edges.Safe. Polished. Forgettable.Weird? Weird gets remembered.Weird gets shared.Weird sells.That’s precisely what we’re unpacking in our next live event:🤘 Making Weird Work: Why Playing It Safe Is the Riskiest MoveJoin us as we break down:Why “fine” is the death of your brandThe Hall of Fame of brands that built empires by leaning into their quirksHow you can weaponize your weird to stand out in a crowded marketIf you’re a founder, creative, or business leader tired of blending in—this is the conversation you can’t afford to miss.Join Brandartica along with our buddy Chris Overlay, and Robert Cogan for the best 59 minutes of your day! Because in 2025-26, the most dangerous move isn’t being too weird.It’s being forgettable.

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    Where the Dogs Of Society Howl - Culture

    LinkedIn Live: Stars In Your Office SkyCulture. Creativity. Engagement.Let’s talk about what lights people up at work.This one’s not a stiff panel.This is an open forum. A conversation. A little chaos.Bring your hot takes, bold ideas, and fundamental questions about:✨ Building culture that means something✨ Sparking creativity in cubicles, Zooms, or Slack✨ Getting your team to give a damn (and why they don’t right now)Do you want to hop on live with us?DM me or drop a comment. We’ll send the link. No suits required.Just your brain, your heart, and maybe your coffee.Let’s find the stars in your office sky 🌌(And maybe shake up your galaxy a bit.)

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    Where the Dogs Of Society Howl - Branded Merch That Matters

    Join Brandartica as we discuss Branded Merchandise that Matters! With Lindsey Reid from emblm - maybe a visit from Robert Cogan, if we can catch up with him (he is always on the go). Whether you’re a:☑️ Marketer trying to make your booth not suck☑️ Startup founder seeding the right hats to the right humans☑️ HR leader hyping culture through onboarding kits☑️ Retail brand building a fanbase that actually wears your logo☑️ Social media manager craving organic unboxing content☑️ Event planner curating kits people actually want☑️ VC firm helping your portfolio show up strong☑️ Podcaster dropping Patreon exclusives☑️ University making pride gear people rep beyond campus☑️ Or a business trying to be remembered for something other than sad swag…This is your sign to stop slapping your logo on garbage.You’re building a brand.Make sure what you put in people’s hands feels like it.

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    Where the Dogs Of Society Howl - Brand Messaging Myths

    If you have a CPG brand, Food and Bev brand, Product, Service...Anything people spend money on, tune in.We deliver another fire & brimstone episode with an injection of joyousness and advice, insight, and a wealth of awesomeness from our Special Guest Arielle Davis 🪞and our fearless man on the street Robert Cogan.

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    Where the Dogs Of Society Howl - Underdog Advantage

    Everyone loves the underdog story—until you’re the underdog living it.Starting small. Unknown. Not on the radar yet. You don’t have the big budget or legacy name. What you do have is speed, curiosity, and no old rules to follow.Here’s how underdogs, disruptors, and “outsiders” can punch above their weight—and scale smart without selling their soul.Nikeisha Daley joins Brandartica on Where the Dogs of Society Howl - as we discuss copywriting, life in Jamaica, her career arc, and how smaller brands can win the day against bigger brands, and more!

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    Where the Dogs Of Society Howl - You Can't Market A Secret

    What: LinkedIn Live Where the Dogs Of Society HowlWho: Brandartica and Courtney O'BrienWhy: Why the Hell Not? This session is for brand founders, marketers, and CPG teams wondering why a great product isn’t turning into great sales. We’ll unpack why visibility, not quality, is often the missing link and how DIY marketing and content inconsistency silently kill brand momentum.Courtney helped build and scale brands like Coke Zero, Apothic, Dark Horse, and Evian, turning liquids and labels into category leaders—brands people didn’t just buy—they followed. She is also the Founder and Managing Director of The Outlier InitiativeBring your questions.This session is for brand founders, marketers, and CPG teams wondering why a great product isn’t turning into great sales. We’ll unpack why visibility, not quality, is often the missing link and how DIY marketing and content inconsistency silently kill brand momentum.Courtney helped build and scale brands like Coke Zero, Apothic, Dark Horse, and Evian, turning liquids and labels into category leaders—brands people didn’t just buy—they followed. She is also the Founder and Managing Director of The Outlier Initiative

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    Where the Dogs Of Society Howl - Brand Imagery & Photography

    We discuss Brand imagery and photography with Alison Ashton. As the founder of Los Angeles-based Content Kitchen, Alison combines extensive editorial experience and formal culinary training to specialize in food-focused content and strategy, including recipe development and photography, for national media outlets and brands. Plus, she is an incredible human! * Why don't you bring a knife to a gunfight* Refrigerate your mayonnaise or not?* When to hire a wedding photographer (hint - you're getting married)* The Taboo of Stock Imagery* What is Stock Roulette* Why composition matters* Owning an iPhone does not make you a photographer. It makes you one of millions of other people who are also not photographersAnd more!

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    Where the Dogs Of Society Howl - Sell Like Hell

    We are back with Samuel Anderson on Thursday, May 8th, 1:30 EST! We're talking about what gets CPG into stores, on shelves, and selling like hell. Hosted by 🤘 Peter Jude Ricciardi 🤘😂 Jeff Litcofsky of BrandarticaJoin us for a go-for-the-throat, in-for-the-kill discussion that will break down the walls stopping your beverage brand from succeeding right now!

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    Where the Dogs Of Society Howl - CEO s Guide to Rebranding

    LinkedIn Live: Ready to Rebrand? Let’s Make Sure.Thinking about changing your logo, name, website, or brand identity?Pump the brakes.Let’s make sure you’re doing it for the right reasons — and with the right plan.Rebranding isn’t just a glow-up. It’s a business move.And if you get it wrong? You risk confusion, lost trust, and wasted money.Join us with special guests Nicole Light and Lorde Astor West for a no-BS walkthrough of what it takes to rebrand smart — with strategy, not just style.What you’ll learn:How to tell if a rebrand is necessary — or just a distraction- The #1 reason most rebrands fail- The internal alignment you must have before touching your logo- What questions to ask your customers (before the agency invoice)- The difference between a “refresh” and a full rebrand- Who you need on your team — and why

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    Where the Dogs Of Society Howl - Social Media and Your Business

    Brandartica hosts another LinkedIn Live this Thursday at 1:30 PM ESTSpecial guest Jaryn Dominique from Deviant Digital.We're discussing Social Media, Organic, Paid, and how it can support your brand strategy and growth. Who It's For • CPG founders doing their own social • Brands stuck between DIY and growth • Anyone treating organic content like a side hustleWhat You'll Learn • Why organic social = your brand's growth engine • How to use organic + paid the right way • What works on IG, TikTok, Pinterest, LinkedIn & FB • Why founder voice matters (and how to use it) • What a real content mix looks like (and why DIY fails)Why Tune In • Jaryn is bringing breakfast (potentially wet eggs) • It will be the best LinkedIn Live you've attended all week

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    Where the Dogs Of Society Howl - Right Audience Wrong Place

    Trying to put out a forest fire with a Phillips head screwdriver. 🔥🔧 is the same as running ads for Gen Z on your local TV news station.It’s not your product.It’s not your message.It’s your platform choice.Too many founders are wasting money broadcasting where their customers don’t even hang out.🎥 That’s 😂 Jeff Litcofsky and I are hosting a LinkedIn Live: “Right Audience, Wrong Place”We’re going deep on how to stop misfiring your media spend—and start showing up where it actually matters.🧠 We’ll cover:What different generations are really paying attention to (and where)When to use TikTok, YouTube, Meta, Spotify, Streaming TV, and moreHow to test your messaging organically before you light your money on fire with adsWhat fishing where the fish are looks like in 2025 and how to make sure your ad dollars are working for you, not against you.Our guest is Sean Wachsman Founder of Liminal Brands, a Fractional CMO & brand consultancy specializing in brand strategy and go-to-market planning for early-stage and emerging food & beverage CPG brands. Sean focuses on setting a strong foundation so that when they reach the first key revenue milestone – $35M – they can get the second one – $ 100 M.

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    Episode 21: Snakes, Storms, and Sustainability

    Go Wakimoto is the founder Loop Apparel, a circular kids’ clothing brand inspired by his journey into parenthood, a realization that kids outgrow clothes fast, and how the linear economy of fashion isn’t built to keep up sustainably.He is a seasoned marketer and entrepreneur with 20+ years of experience building brand strategies and shaping compelling stories for iconic brands like Nike.Please welcome Go to the show!

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    Episode 20: Eye Tracking, Employee #2, & Black Licorice

    Richard Moniz is the founder and Chief Tracker of Rich Insights, a consumer product packaging research service. After spending over a decade in the research game, Rich decided he craved more than just crunching numbers. He wanted to peek inside the shopper’s brain. Think of him as your friendly neighborhood shopping detective. Rich uses eye trackers, facial coders, and other cool programs to test product packaging and understand shoppers’ preferences.Please welcome Richard to the show!

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    Episode 19: Life Saving Tech, Building Drums, & Melting Pants

    In this episode we talk with John Keane,  Co-Founder & CEO of MindRhythm, a medical device startup that has developed an inexpensive, rapid test to detect the type of stroke someone is having before going to an ER.John also owns the Noble & Cooley drum company, the oldest drum manufacturer in the US. Their premium drums are all custom-built and used by many professional musicians such as Phil Collins, Ringo Star, Kenny Chesney, and Oasis, just to name a few.Drum roll please for John Keane!

  48. 20

    Episode 18: Start Up Life, Making Muffins, and Happiness

    Dan Crothers is an entrepreneur and leadership coach who helps founders navigate the chaos of scaling a business—without losing their marbles.After building Stone & Skillet English Muffins into a successful brand, experiencing burnout, and then exiting, he now works with founders and executives to lead with confidence and actually enjoy their ride.We fry up some hearty conversation on this episode of 1seventh!

  49. 19

    Episode 17: Howzit Brew, KittiePIG, & the Musical Life

    Born in Durban, South Africa, Esjay Jones is a Grammy Featured Producer Songwriter, Collaborator, and Entrepreneur! She's worked alongside artists / producers / songwriters, including Billy Corgan, Chester Bennington, Nile Rodgers, Dave Navarro, Krewella, Sean Kington, and many many more. As if that isn’t enough - Esjay is also the Co-Founder of KittiePIG Non-Alcoholic Brew.Horns up for this episode of 1seventh the podcast!

  50. 18

    Episode 16: No Pants, Canned Water, & Pink Houses

    This episode of 1seventh the podcast features the dynamic Jay Williams!Hailing from Atlanta, GA, Jay is an Entrepreneur, Beverage Founder, Investor, and Operator who has recently launched beverage brands FNSH (finish) Hydration, a fortified alkaline water, and Free Bird Southern Spring Water.Episode 16 dives into humor & authenticity in branding, how to get a high five from a former U.S. president, and Jay's passion for the businesses he creates.

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ABOUT THIS SHOW

We dig into the worlds of CPG, branding, creativity, decency, indecency, and the kind of lived experience you can’t fake. Sometimes it’s raw. Sometimes it’s hilarious. Sometimes it’s uncomfortably true. But it’s always real.Attendees aren’t just flies on the wall—you’re part of the conversation. Ask questions. Share your own stories. Make connections that last longer than a handshake.If you want another sterile webinar, this isn’t it.If you want the most entertaining, thought-provoking 58 minutes of your week, pull up a chair.Join us. Howl with us. Leave sharper than you arrived.

HOSTED BY

Brandartica

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