WMS Pioneers
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WMS Pioneers is a technology podcast hosted by Softeon. It has 68 episodes, with the latest published December 2025.
Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS).
technology ·en ·68 episodes
A Look Back at Their NFL Picks
Navigating Tariffs and Uncertainty
The Power of One WMS
Life After SAP WM: Choosing the Right WMS Path Forward
Muscle, Speed, and Flow: Softeon’s 3PL Advantage
Creating the Industry’s Best UI UX with Lessons from the Floor
Turn Your Uniqueness into a Competitive Weapon
Bonus Live Episode: Patrick Maley on Robotics Selection at IntraLogisteX UK
WMS Pioneers Episode 6: The Power of Micro-tuning
WMS Pioneers Episode 5: Why Softeon
WMS Pioneers Episode 4: The Rise of the 3PL
WMS Pioneers Episode 3: What Makes a WMS Implementation Successful?
WMS Pioneers Episode 2: Coffee Addiction, Robotics and Automation
WMS Pioneers Episode 1: The Early Years of WMS
Improving Your Warehouse Management System Vocabulary
Understanding the Gartner WMS Critical Capabilities Report
Softeon’s Mark Fralick on a New Way to Think about Warehouse Execution Systems and Workload Balancing
Interfacing versus Integration in Materials Handling Systems
Understanding Distributed Order Management Part 2
Understanding Distributed Order Management
A Look at Warehouse Management Systems in the Cloud
Highlights from CSCMP’s State of Logistics Report 2023
An Update on State Laws Regulating use of Labor Standards in Distribution
Trends in Warehouse Management Systems from Gartner
A Look at Trends in Big Box Distribution Centers
Understanding Task Management in WMS
Slowing eCommerce Growth and the Impact on Investment in Technology
Towards a Mobile Robot Operating System
Part 2: A Look at the State of Distribution Technologies Report
A Look at the State of Distribution Technologies Report
Highlight Review from 3PL 2022 Study
Advice On Not Losing Critical Time Early In A WMS Project
Gartner’s Framework for Categorizing Robots in Distribution
Cross-Docking in Distribution
Using a Statistical Approach to Labor Management in Distribution
Getting Warehouse Management System Demos Right
Lessons from Dozens of Implementations of WMS in the Cloud
Categorizing Robots for Distribution
A Preview of a New Report on Distribution Center Technologies
Optimizing Order Picking with Carts - Part 2
Optimizing Order Picking with Carts
7 UNcommon Keys to WMS Project Success - Part II
7 UNcommon Keys to WMS Project Success
Sorting Out WMS, WCS and WES
Gartner’s Dwight Klappich on Important Trends in Warehouse Management Systems
3 Key Trends in Warehouse Management
Tool Maker Hilti Transforms Approach to Distribution Labor Management
Implementing New Tech (such as Voice) at the Start of a WMS Deployment
Understanding Directed Putaway in the Distribution Center
The 10 Drivers for Adopting a NEW WMS - Part2
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