Women Who Brand

In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.

This week on the podcast, Cara Ray, Senior Director of Product Strategy at La Colombe shared a masterclass on why product strategy must be people-centric. We explored the 'slow' trend Gen Z is bringing back: moving from 'fast' digital consumption to 'full' experiences—like listening to a full album or savoring a brand story.My favorite takeaway? 'Don’t be afraid to repeat yourself.' In a world of noise, repetition isn't boring; it’s how you ensure your vision is actually heard. As someone who lives and breathes brand consistency, I can definitely testify to that!

Welcome to Season 2 of WWB!!!!! For our first episode of the season, we sit down with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts, yes, Snoopy himself!Melissa shares how the SAME brand can be completely different for audiences in different parts of the world, even calling it by another name, and why understanding these cultural nuances is key for any marketing leader.She also shares how a brand that everyone loves and that has been there for years keeps being relevant for younger generations and the logic behind that. We talk about why language and accessibility are so deeply rooted in the brand and why they should be in yours too.This is a masterclass on working on a brand you actually love and on how to help your audience love it too, so don’t miss it!! Hope you enjoy this season!

In this episode, I sit down with Daisha Robert, Former Director of Programming at ADWEEK.If you’re passionate about experiential marketing, this one’s for you. Daisha has built her career bringing ideas to life through unforgettable experiences, always pushing creativity forward.She’s an advocate for herself, for women, and for diverse communities, and that’s one of the many reasons I admire her. In our conversation, she shares why trusting our instincts matters, and how speaking up, even when you’re the only one in the room with that vision, can open doors for others.A true fashion visionary and experience-maker, Daisha brings wisdom, honesty, and a spark of inspiration you’ll feel from the very start.

Join us in this episode as we talk with Cat Canada, Founder of Re:Brand, an online community built around connection and networking.This episode is a must-listen for marketers who truly work to serve a community. Throughout her career, Cat has been an advocate for women, tackling real challenges through every brand she’s worked with, and the passion she brings to it is genuinely inspiring.Cat shares that women drive the economy, naturally seek community, and are smart enough to know when a brand is truly authentic and worthy of their trust (and money). Her advice? Be straight.This episode will also resonate if you’re thinking about moving from a corporate role to building something of your own.Beyond that, Cat’s take on the power of words is one you don’t want to miss.

Join us in this episode as we talked with Jie Cheng, Former Global VP, Digital Commerce at Mondelēz and Business School Faculty, Career Coach & Mentor.Jie is the result of curiorosy resilience, and evolution. She shares her beginnings, how she made herself heard when she arrived in the U.S., and her take and key tips for marketers on live shopping. She recommends books that shifted her mindset and talks about the importance of adding value, and seeing your personal and professional brand as the journey of becoming an asset people want to invest in.This is a must-listen for marketers just starting out, at the top of their game, or anyone who needs a reminder of what it takes to entertain and connect with an audience.Listen and enjoy it!

Join us in this inspiring episode of Women Who Brand with Justine Siegal, Co-founder of the Women’s Pro Baseball League, whose mission is to show girls around the world that sports are for them.She shares how being told to stop playing baseball became the reason she never did, turning that “no” into a movement that empowers girls to follow their passion and claim their space in the game.I felt especially connected when she shared her experience playing in Venezuela, my hometown. She shared about a man who said that watching her play inspired him to let his daughter play too, a beautiful reminder of the power of representation and what visibility truly means.Justine’s story is one of those that makes you feel, reflect, and believe in the change we can all create.

Join us in this episode as we talk with Tracy Doyle, Senior Vice President, Brands in Culture at Diageo.This episode is so rich in insight, if you’re trying to understand and genuinely tap into culture, this conversation is a must. Tracy shares frameworks and real ways to get it right when connecting brands and culture, something that only someone with her level of experience and passion for life could explain so clearly.She also shares a simple but powerful leadership practice: the “I Am Awesome Folder.” Something your teams will value if you bring it to life.If you’re a leader, a marketer, or simply passionate about culture and purpose-driven work, this episode is for you.

Join us in this new episode as we talked with Meridith Rojas, Chief Marketing Officer at VidaCorp.Meredith is so smart, and I love the way she phrases the concepts she talks about. There’s a lot of great information in this podcast, around creators, building brand equity with creators, transitioning from being a founder to working in the corporate world, and truly listening to your consumer.She highlights the insights a company gets by being close to the consumer and truly understanding them: hearing what people want and bringing that to life. Meredith also shares her view that luxury is a mindset, not a price tag.In today’s landscape, brands have to be agile. With a fast-moving Gen Z cohort, it’s not about being part of every conversation, but about joining the ones that truly fit your brand.My only advice would be to listen to this episode and get as inspired as I did.

Join us in this episode as we chat with Alyssa Mackowski, Creative Director at OLIPOP, who took an unexpected leap from sports to advertising and is now shaping how a new generation connects with brands.Alyssa shares how OLIPOP remixes the past to create nostalgia with fresh ideas, and how being creative with conviction, even on ideas that feel a little scary, is key to building trust, leading teams, and making bold campaigns come to life.We also talk about authenticity, connecting with Gen Z, and her advice for women in the creative industry: don’t be afraid to push, share your ideas, and trust the collective vision.Whether you’re a creative, a leader, or just someone looking for inspiration to be bold in your work, this episode is for you.🎧 Listen and enjoy!

Join us in this episode as Milagros Cubelli, CEO of the Miami Sharks—responsible for introducing a new sport, rugby, to the U.S. and making it resonate with new audiences—shares her journey from CMO to CEO and why this transition is such a natural next step. She discusses how marketers’ ability to understand people and build communities makes them natural leaders at the top, and she highlights the importance of female audiences in sports.If you’re a CMO, a marketer, or simply want to dive deeper into sports and leadership, this episode is absolutely for you.🎧 Listen and enjoy!

Join us in this episode as we talk with Julie Yufe, an incredible marketer with more than 20 years of experience, who most recently served as Senior Vice President of Marketing for Vodka, Rum, Gin & Liquors at Diageo.This episode is for you to listen to, but beyond that, it’s about learning how to really listen to your audience. For Julie, that’s step number 1, 2, and 3 when it comes to tapping into culture, and I couldn’t agree more.Julie is such an energetic woman, and it was my absolute pleasure to listen to her, and I’m sure it will be the same for you.So watch it, LISTEN to it, and enjoy it!

Join us as we talked with the amazing Jennifer Peters the Director of Direct-to-Consumer, Martech, and Digital Compliance at OLLY.She shared advice for both women who are just starting out and those who are already leaders in the industry: start building your personal/professional brand. Her go-to tip? Surround yourself with women. Make friends in the industry — they’re the ones who’ll help you move forward.Marketing-wise, we talked about live shopping, how the millennial women audience is getting older, and how topics that used to be taboo are now becoming mainstream, thanks to them. She’s also super excited about print!Most importantly, we talked about how amazing it’s been for her to build her present — working on a brand she loves and genuinely uses, and surrounding herself with badass women — proof that it is possible if you set your mind to it!Enjoy it!

Join us in this episode with Kimberly Clotman, Senior Director and Marketing Enablement Lead at Pfizer. We talked about how there are so many opportunities to tell stories in this industry—and how reading the data isn't always about what’s explicitly written, but rather about listening to the testimony people give. That’s where you can find powerful insights that help you get closer to people.She shared advice for women in the industry: don’t wait—build. Literally write the role you're looking for and present it. That might just get you there.Kim is calm, smart, and passionate—a great combination when you're leading teams and want to create marketing that really connects with humans.Listen and enjoy it!

Join us in this new episode as Alex Crawford, Senior Marketing Specialist at 7-Eleven, shares her diverse and unexpected journey — from working at companies to agencies, and now leading 7Collection: an online 7-Eleven line of t-shirts, hoodies, jackets, headwear, accessories, and more, in partnership with different artists. She’s deeply connected to every artist who contributes to each collection, collaborating 1:1 to ensure both the brand and the artist are fully represented — love that!Her work on artist collaborations and 7Collection has been featured in numerous media outlets and has even gone viral. This is a must-listen for marketers who want to explore new ways of creating value for the brands they work with while staying relevant in culture.Alex is inspiring, smart, and such a joy to talk to — so don’t miss this episode, it’s totally worth it

Join us in this episode as Sally Barton, the US Marketing Excellence Lead at Mondelēz International, shares her journey leading marketing with empathy, building creative teams, and embracing cultural insights.Sally is such a warm and inspiring human being, with tons of experience across many beloved brands. She moved from the UK to the US, gaining a fresh perspective on people, cultures, and why understanding them is key in every marketing campaign she leads.She believes work is all about friendship — if you know me at all, you know that part really hit home. For Sally, competition isn’t about others; everyone runs their own race, and we should celebrate each other’s wins. In her role, she supports marketing and creative teams to work happily, better, and more effectively — because after all, we work too many hours not to have fun — and just by listening to this episode, you’ll get a dose of that excellence.So, I suggest you grab a cup of coffee, tea, water — or whatever you like — a Mondelēz cookie, and enjoy this episode.

Join us in this episode as Amy Mansell, the Global Partnerships Director at Elemis, shares everything about their groundbreaking partnership with the F1 Aston Martin Aramco team, their new brand ambassador Jessica Hawkins, and—most importantly—how exciting and meaningful it is to be writing the playbook of women in sports.Elemis is the first beauty brand to partner with F1, and Amy opens up about what it means to step into this space—and how this moment could change the lives of little girls: from feeling invited to celebrate as fans to dreaming of joining the sport as drivers. And everything in between.It was a pleasure to hear firsthand everything Elemis is doing and what’s coming, and how Amy’s leadership and background are shaping what that looks like.If you're trying to get your brand into sports—or simply looking to engage your audience where they are, even if it hasn’t been done before—this episode is for you.Hope you enjoy it!

Join us in this episode as Jessica Padula, Vice President of Marketing & Head of Sustainability at Nespresso in the US, shares insights about her target audiences and how, even after nine years at the brand, she continues to feel inspired by its purpose. She reminded us that the more aware you are of the power a brand has to make the world a better place, the more joy and purpose you’ll find in the work.Jessica also opened up about building a personal brand — and how challenging it can be, especially when it comes with judgment. But also about the reward it brings — starting with the messages from people you’ve inspired, which makes it all worth it.We also talked about reactive marketing — not just reacting on X when something happens, but actually anticipating and being exactly where your audience is going to be. That’s something Nespresso does with precision.This episode is for every woman who cares about the impact behind the brand. Whether you lead one, build one, or work with one — it’s a conversation that will spark new ideas.Hope you enjoy it!

Join us in this episode as Emilie Bridon, the Senior Director of Americas Consumer Channel and Partner Marketing Lead at Microsoft, shares her journey — she started as an intern and has been pivotal in launching major initiatives at Microsoft, working across multiple teams.One of the reasons she has grown within the company and achieved so much is because she’s deeply connected to Microsoft’s mission: empowering every person and organization on the planet to achieve more.She also discusses the importance of consumers returning to stores, the critical role of retailers, and the innovative work Microsoft is doing with influencers and creators to explain the technical details of their products in a relatable and approachable way.Emilie genuinely cares about the audiences she’s trying to reach, and she’s a YES person — she goes, she does, she tries, and she inspires.So, if I were you, I wouldn’t miss this episode — Tune in and enjoy the conversation!

Join us in this special episode of Women Who Brand, recorded live at the Cannes Lions Festival, in partnership with CROING and Brands & Culture.We spoke with Denée Pearson, Global Brand President at NYX Professional Makeup, about why confidence is more important than perfection—and how taking risks helps women grow.She shared how brands can authentically celebrate diverse cultures by truly understanding what communities need and love, partnering with the right people, and doing the behind-the-scenes work that leads to real representation—not performance.Together, we emphasized a powerful truth: Brands must stand by their communities—not only in moments of celebration, but especially in times of injustice.Whether you’re a marketer, brand leader, beauty lover, or culture shaper, this episode is for you.Listen and enjoy it!

Join us in this episode as Charlotte Blank, US Chief Marketing Officer at Jaguar Land Rover North America, shares the power of experimentation—encouraging marketers to think like scientists and test what truly resonates with their audience.We also dive into why Miami is such a key city for the brand, and so much more. Charlotte’s insights were not only strategic, but deeply inspiring.If you’re into rebrand strategies, luxury sedans, sports cars, or SUVs, you’ll enjoy this one!

Join us in this episode as Marissa Solis, the Senior Vice President, Global Brand and Consumer Marketing at the National Football League (the NFL) shares why it’s critical to give more visibility to women in sports and how the league is opening doors for women and girls through NFL FLAG. Marissa also discusses how the league is taking football GLOBAL, along with valuable insights for marketers looking to tap into or strengthen their brand presence in sports — and honestly, for every marketer in the industry.Tune in and enjoy the conversation!

Join us in this episode as Bianca Wilson, the Senior Manager of Strategic Partnerships & Consumer Experiences at Lobos 1707, shares how empowered she feels working alongside other incredible women in leadership positions at the company. We also talk about their newest campaign, 'Undomestikate,' and the importance of being yourself and having fun while doing the job, staying prepared, and following your intuition.Listen and watch the full episode now!

Join us in this episode as Claudia Rodo Edelman, founder of We Are All Human and a passionate advocate for US Latinos, discusses the significance of understanding and listening to the Latino community, as well as the economic impact they have in the US and on brands. She also shares insights on how to build both a personal and community brand.Listen and watch the full episode now! — Espero que lo disfruten.

Join us in this episode as Sami Lambert, Social Media Director at Adweek, talks about the need for immediacy in social media, the pressure it can add to your life, and how to cope with it. We also dive into how important and life-changing industry events are. And, of course, we discuss the power of humanizing brands and being yourself—something Sami does perfectly!Are you ready? Listen and watch the full episode now!

Join us in this episode as Rachel McLaughlin, Chief Brand Officer of Made by Gather, Beautiful by Drew Barrymore, and bella, discusses the importance of authenticity and trusting your intuition. She also dives into her recent campaign featuring Demi Lovato for bella, a campaign that made a powerful impact and even landed in Times Square!   Tune in for valuable insights.