Your Business – Your Next Level

Brian LaFontaine, professional actor turned public speaking coach, joins Eunicia Peret to break down why so many high-performing professionals struggle to communicate effectively, and how to fix it. With over 30 years in film and television, Brian brings a unique perspective on storytelling, presence, and connection, showing how the same skills used on screen can transform how leaders show up in real life. This episode dives into the myth of perfection, the fear of being seen, and why the best communicators focus less on sounding smart and more on making people feel something. Through powerful stories, including a humbling failure on stage, Brian reveals that true impact doesn’t come from polished delivery, but from authenticity, vulnerability, and human connection.Key Takeaways:Perfection is the wrong goal: Trying to be perfect disconnects you from your audience It’s not about you, it’s about them: Great communication focuses on serving the audience, not impressing them Fear of being seen holds people back: Public speaking anxiety is often about visibility, not just words You don’t need to be the smartest person in the room: Information is everywhere, authenticity is what stands out Stories create connection: Personal experiences make ideas relatable and memorable Emotion drives engagement: If your message doesn’t make people feel something, it won’t stick Your uniqueness is your advantage: Your perspective is what differentiates you, not your credentials Failure teaches faster than success: Brian’s stage failure reinforced the importance of audience connection Creativity already exists within you: It comes from your life experiences, not external techniques Everyone has a story worth sharing: The responsibility is to be willing to tell itTimeline Summary:[00:00:00] Introduction to Brian LaFontaine and his acting background [00:02:00] Transitioning from acting to public speaking coaching [00:04:00] The fear of public speaking and being seen [00:05:00] Why perfectionism holds leaders back [00:06:00] Shifting focus from self to audience [00:08:00] Authenticity, vulnerability, and real connection [00:10:00] Using personal stories to engage and teach [00:12:00] Why emotion matters more than information [00:13:00] Example of disengaged speakers and audience disconnect [00:16:00] Bringing creativity into communication [00:18:00] Turning everyday experiences into powerful stories [00:20:00] Leadership lessons through storytelling [00:25:00] Brian’s failure on stage and ego check [00:28:00] Reframing failure and reconnecting with the audience [00:31:00] Why every story has value and an audience [00:33:00] Practical ways to start sharing your story [00:36:00] Final message: don’t keep your story to yourself

Mike Milligan, author, adjunct professor, and financial services veteran, joins Eunicia Peret for a candid and eye-opening conversation about the tax strategies being marketed to high-income earners, and the real risks behind them. Drawing from his personal story of growing up in a financially constrained environment to becoming deeply immersed in tax code and financial strategy, Mike shares his mission to protect individuals from costly mistakes. Together, they break down several widely promoted “too good to be true” strategies, from Roth conversion loopholes to real estate tax plays and software depreciation schemes, and explain why many of them leave clients exposed. This episode is a must-listen for anyone who wants to understand the difference between tax planning and tax selling, and how to protect both your wealth and your future.Key Takeaways:Not all tax strategies are created equal: Just because something is marketed heavily doesn’t mean it’s compliant or sustainable If you can’t explain it, don’t do it: Complexity without clarity is often a red flag Roth conversion “loopholes” can be dangerous: Many strategies lack IRS backing and may be challenged later Sales-driven advice creates exposure: Advisors selling products often highlight benefits while ignoring risks Real estate isn’t always a tax solution: Poorly structured deals can create ongoing losses despite promised tax benefits Cost segregation and depreciation have limits: They don’t apply universally and can be misused Software and AI investment schemes require scrutiny: Real money is at risk, often for minimal real return Tax planning must happen proactively: Waiting until tax season is too late to create meaningful change Your network determines your outcomes: Having the right professionals protects you from costly mistakes Taxes are your biggest expense: Strategic planning can legally reduce and optimize what you payTimeline Summary:[00:00:00] Introduction to Mike Milligan and his background [00:02:00] Early exposure to entrepreneurship and financial literacy [00:05:00] Why Mike focuses on protecting individuals from bad strategies [00:07:00] The problem with “fiduciary” messaging in financial services [00:09:00] Roth conversion strategies and hidden risks [00:12:00] Why lack of IRS backing should raise concerns [00:14:00] “Tax-free” Roth conversion claims explained [00:17:00] The reality behind annuity-based tax strategies [00:19:00] Real estate tax strategies and where they fail [00:22:00] Cost segregation misconceptions and financial losses [00:23:00] Software depreciation and AI investment schemes [00:26:00] The risks of blockchain and node-based investments [00:28:00] What real tax strategies look like when done correctly [00:30:00] The importance of having the right advisory team [00:31:00] Tax planning vs. tax preparation [00:33:00] Final thoughts on protecting wealth and making informed decisions

Ryan Riegler, third-generation leader and Vice President of Riegler Blacktop, joins Eunicia Peret to share what it really takes to scale a family business into a multi-million dollar operation. With over three decades in construction, Ryan breaks down the realities of working within a family-run company, navigating generational transitions, and building systems that allow for long-term growth. From implementing financial discipline and reinvestment strategies to hiring outside talent and structuring leadership roles, Ryan offers a behind-the-scenes look at how their company grew from 30 employees to nearly 200. He also opens up about personal lessons, including failure in his first marriage, the importance of balance, and why relentless consistency is the foundation of success. This episode is a raw and practical guide for anyone building a business that’s meant to last.Key Takeaways:Family businesses require structure: Clear roles, compensation, and communication prevent conflict Reinvestment fuels growth: A disciplined financial model creates long-term stability and expansion Hiring outside expertise is critical: You can’t scale if you only rely on family knowledge Transparency builds trust: Open books and regular communication strengthen partnerships You must let go to grow: Delegation is necessary for scaling beyond a certain point Consistency creates success: Showing up every day and doing the work compounds over time Failure teaches perspective: Personal setbacks often reshape priorities and leadership Planning ahead protects the business: Succession, insurance, and tax strategy are essential Purpose drives performance: Leaders who operate with intention create stronger teams Balance matters: Success in business means nothing if it costs you everything personallyTimeline Summary:[00:00:00] Introduction to Ryan and the Riegler family business [00:02:00] The history of the company and generational transition [00:04:00] Growing from 30 to 200 employees [00:05:00] Managing family dynamics in business [00:07:00] The importance of business planning and tax strategy [00:09:00] Hiring the right accountant, lawyer, and leadership team [00:11:00] Bringing in non-family executives to scale [00:13:00] Structuring compensation and ownership in family businesses [00:14:00] The 40/40/20 financial model for growth [00:16:00] Risk management, insurance, and buy-sell agreements [00:18:00] Expanding services and vertical integration [00:20:00] The role of SWOT analysis in business growth [00:22:00] Work-life balance and making time for what matters [00:23:00] Personal failure and lessons from divorce [00:25:00] Coaching, leadership, and giving back [00:26:00] Final message: relentless consistency

Christina Collins, founder and franchisor of Never Stop Moving 365, joins Eunicia Peret to share how she turned a passion for youth fitness into a rapidly growing, mission-driven business. With a background in education and physical literacy, Christina explains how movement in childhood builds far more than physical health, it develops confidence, resilience, and leadership skills that carry into adulthood. The conversation dives into modern parenting challenges, from overscheduled kids to screen-heavy lifestyles, and introduces a new model that brings movement directly into the home. Christina also shares her journey as a bootstrapped female founder, the grit required to scale without outside capital, and how she continues to innovate by constantly challenging her own business. This episode is a powerful reminder that building strong children and strong businesses both start with intentional action.Key Takeaways:Movement builds future leaders: Physical activity teaches resilience, confidence, and leadership early in life Failure is feedback: Learning to fail safely as a child creates stronger, more adaptable adults Modern childhood is out of balance: Kids are often stuck between overscheduling and excessive screen time Convenience drives adoption: Bringing services into the home removes barriers for busy families You don’t need external funding to scale: Grit, vision, and persistence can build a successful business Limiting beliefs must be managed daily: Entrepreneurs need systems to quiet doubt and stay focused Compete with yourself: Constant self-competition creates innovation and long-term advantage Access matters: Removing financial and logistical barriers expands impact to more communities Role modeling is powerful: Children adopt habits by watching what adults consistently do You are limitless: Growth comes from pushing beyond perceived boundariesTimeline Summary:[00:00:00] Introduction to Christina Collins and Never Stop Moving 365 [00:02:00] How movement shapes leadership and lifelong skills [00:04:00] The problem with overscheduled and screen-heavy childhoods [00:05:00] Building a business around convenience and in-home services [00:07:00] Balancing competition, confidence, and child development [00:08:00] Bootstrapping a business as a female founder [00:10:00] Learning from failure and applying feedback [00:12:00] Entrepreneurial mindset and managing limiting beliefs [00:13:00] Competing with your own business to stay ahead [00:15:00] The “tip jar” concept and lessons for entrepreneurs [00:17:00] Expanding services and responding to client needs [00:19:00] Success stories and real-life impact on families [00:21:00] Learning from others’ failures through podcasts and mentorship [00:23:00] Building access through philanthropy and community programs [00:25:00] Practical tips for parents to encourage movement at home [00:27:00] Final message: You are limitless

Wendy Wright, financial therapist and money mentor, joins Eunicia Peret to explore the powerful intersection between money and emotions, and why most financial decisions have little to do with logic. Drawing from her background as a licensed therapist and business professional, Wendy explains how deeply rooted money stories shape behavior, relationships, and long-term financial outcomes. Together, they unpack why even highly successful individuals struggle with money anxiety, how unconscious beliefs drive decisions, and what it takes to shift from avoidance or fear into clarity and confidence. This episode offers a fresh perspective on financial wellbeing, showing that true success isn’t just about strategy, it’s about healing your relationship with money.Key Takeaways:Money decisions are mostly emotional: Up to 80–90% of financial behavior is driven by feelings, not logic Everyone has a money story: Even if you think you weren’t taught about money, you learned it through experience Awareness is the first step: You can’t change behavior until you understand the emotions behind it Language shapes your financial reality: Words like “expensive” carry emotional weight and influence decisions Unresolved money stories create patterns: These patterns often show up as avoidance, anxiety, or overcontrol Financial success doesn’t eliminate money stress: Even high earners can have unhealthy relationships with money You don’t need perfection, just progress: Moving toward clarity and alignment is more important than getting everything “right” The right support matters: Not all financial professionals understand the emotional side of money Your nervous system is part of your financial life: Calm decisions lead to better long-term outcomes You can have peace with money: Anxiety around money is not something you have to live withTimeline Summary:[00:00:00] Introduction to Wendy Wright and financial therapy [00:02:00] What financial therapy is and why it matters [00:03:00] The emotional drivers behind financial decisions [00:05:00] The risks of working with misaligned financial professionals [00:07:00] How to identify a qualified financial therapist [00:09:00] Language, behavior, and emotional triggers around money [00:11:00] Why people avoid financial conversations [00:13:00] Reframing money language and reducing emotional charge [00:15:00] The role of money stories in decision-making [00:17:00] How subconscious beliefs drive financial behavior [00:20:00] Real-world example: shifting perspective creates opportunity [00:22:00] Awareness, pausing, and observing financial habits [00:24:00] Writing down thoughts and emotions around spending [00:26:00] Invisible money markers and hidden expectations [00:28:00] Breaking free from preconceived financial norms [00:30:00] Recognizing misaligned financial relationships [00:32:00] Role-playing difficult financial conversations [00:34:00] Wendy’s personal lesson from financial loss and debt cycles [00:36:00] Final message: money anxiety is not inevitable

Dr. Alison Curfman, pediatric emergency physician and co-founder of Imagine Pediatrics, joins Eunicia Peret to share how she transformed frontline clinical frustration into a multi nine-figure healthcare company in under two years. After witnessing firsthand the gaps in patient care, including a tragic case that highlighted the lack of access and communication in rural healthcare. Alison set out to build better systems using telehealth and innovative care models. In this episode, she breaks down how physicians can leverage their existing expertise to create impact far beyond the exam room, why traditional career paths aren’t the only option, and how curiosity and strategic networking can open entirely new doors. This conversation is a powerful reminder that you don’t need another degree to create change, you need perspective, courage, and the willingness to step outside the system.Key Takeaways:Your expertise is more valuable than you think: Physicians already have the knowledge needed to influence and build solutionsYou don’t need another degree to pivot: Real-world experience often outweighs formal credentials like an MBACuriosity is the starting point: Exploring new ideas and asking better questions opens new career pathsStrategic networking creates opportunity: Conversations and connections lead to advisory roles and business venturesYou don’t have to take massive risks upfront: Small steps like advising or consulting can lead to bigger transitionsThe system won’t fix itself: Innovation often requires stepping outside traditional structuresYour environment shapes your thinking: Exposure to different industries expands what you believe is possibleBe cautious with financial decisions: Don’t invest heavily without a clear plan or trusted guidanceYour voice is needed in innovation: Healthcare solutions require real clinical insight to succeedImpact scales beyond one-to-one care: Building systems allows you to help thousands instead of individualsTimeline Summary:[00:00:00] Introduction to Dr. Alison Curfman and her background[00:02:00] The patient case that sparked her journey into innovation[00:04:00] Early work in telehealth and virtual care models[00:05:00] Reducing hospitalizations through better support systems[00:06:00] Transitioning from clinical practice to the startup world[00:07:00] Building Imagine Pediatrics and scaling rapidly[00:08:00] Why physicians don’t need an MBA to pivot[00:10:00] Leveraging existing expertise in new ways[00:12:00] The importance of curiosity and continuous learning[00:13:00] Strategic networking: LinkedIn, conferences, and outreach[00:15:00] Breaking out of the “bubble” of traditional systems[00:18:00] Moving the needle instead of solving everything[00:22:00] Taking small, low-risk steps toward new opportunities[00:24:00] Financial awareness and avoiding costly mistakes[00:27:00] Building safely: MVPs and smart capital strategy[00:30:00] The importance of trusted advisors and legal guidance[00:32:00] Final message: You are needed, your expertise matters

Alexander Hollis, founder of NurseHub, joins Eunicia Peret to share how he built a mission-driven edtech company tackling one of the biggest challenges in healthcare, the nursing shortage. With a background in education, not nursing, Alex explains how he identified a critical gap in access to nursing education and built a platform that now supports thousands of aspiring nurses. The conversation dives into building trust in an industry you didn’t come from, hiring the right people to scale, and balancing empathy with leadership. They also explore the realities of bootstrapping, making education accessible, and why solving the nursing shortage requires both innovation and systemic change. This episode is a powerful look at purpose-driven entrepreneurship and building something bigger than yourself.Key Takeaways:You don’t need to be the expert to build in an industry: Start within your strengths and bring in experts where neededHiring the right people changes everything: Great hires elevate culture, performance, and long-term scalabilityYou shouldn’t be the smartest person in the room: Strong teams outperform solo-driven leadershipMission-driven companies attract aligned talent: Purpose naturally draws in empathetic and high-performing individualsAccessibility can be a growth strategy: Providing free value builds trust, reach, and long-term successBootstrapping creates discipline: Operating lean forces smarter decisions and sustainable growthEmpathy improves product development: Understanding your users deeply leads to better solutionsFeedback is leadership, not confrontation: Avoiding hard conversations creates bigger problems over timeFree content can be powerful marketing: Giving value upfront builds credibility and conversionBig problems require systemic solutions: Ending the nursing shortage goes beyond business, it requires national changeTimeline Summary:[00:00:00] Introduction to Alexander Hollis and NurseHub[00:01:00] From teaching physics to solving the nursing shortage[00:03:00] The origin story of NurseHub and early challenges[00:04:00] Building trust without being a nurse[00:06:00] Leveraging expertise and hiring the right people[00:08:00] Lessons learned from scaling a bootstrapped company[00:10:00] Why hiring well improves both culture and results[00:13:00] Making education accessible through pricing and free content[00:15:00] The impact of giving away value for free[00:17:00] Leading with empathy without burning out[00:19:00] Building products by understanding student struggles[00:20:00] Staying agile through strategic hiring and lean operations[00:22:00] Bootstrapping vs. raising capital[00:24:00] The realities behind the nursing shortage[00:26:00] National-level solutions needed for healthcare[00:29:00] Leadership lessons: empathy and difficult conversations[00:31:00] Final thoughts on hiring, culture, and feedback

In this solo episode, Eunicia Peret addresses one of the most common questions she receives: why do successful individuals hesitate to make strategic financial moves, even when they know better options exist? Drawing from real client experiences, Eunicia breaks down the three biggest barriers that prevent people from elevating to the next level: fear of change, scarcity mindset, and external influences. She explains how these patterns quietly cost individuals hundreds of thousands, or even millions, of dollars over time, and why having an unbiased financial quarterback is essential. This episode is a direct, practical, and eye-opening conversation designed to challenge how you think about money, decision-making, and the team you trust.Key Takeaways:Fear of change keeps people stuck: Many individuals stay in suboptimal situations simply because it feels familiarYou don’t need to replace your team immediately: Bringing in an unbiased third party can elevate your current team instead of replacing itScarcity thinking is expensive: Focusing only on cost often leads to significantly higher long-term lossesValue should always be measurable: The right strategy should produce a clear return, not just a feeFree advice is rarely free: What appears low-cost can result in major missed opportunitiesExternal opinions can derail progress: People without full context can unintentionally lead you in the wrong directionYou need a financial quarterback: Someone who sees the full picture and coordinates strategy across your teamCollaboration drives better outcomes: When experts work together, your results improve significantlyOutgrowing your team is normal: Growth requires evolving your support systemBetter questions lead to better results: Shift from “what does this cost?” to “what value does this create?”Timeline Summary:[00:00:00] Introduction and why Eunicia is addressing this topic solo[00:01:00] The real reason people don’t think outside the box financially[00:02:00] The concept of a “financial crater” and ongoing money leaks[00:02:30] Barrier #1: Fear of change and staying comfortable[00:04:00] How to transition without disrupting your entire team[00:06:00] Real example of resistance from existing advisors[00:07:00] Barrier #2: Scarcity mindset and focusing on cost[00:08:00] Why “free” often leads to expensive mistakes[00:09:00] Measuring ROI instead of focusing on fees[00:10:00] Barrier #3: External influences and uninformed opinions[00:11:00] Why partial information leads to poor decisions[00:12:00] Real-world example of flawed tax advice[00:14:00] The importance of unbiased, strategic guidance[00:15:00] Recap of the three barriers and how to overcome them[00:16:00] Final thoughts on building your personal advisory “board”

Lee Partee, CEO of Skyview Partners, joins Eunicia Peret for a powerful conversation on leadership, culture, and the responsibility that comes with building and acquiring businesses. With more than 27 years of experience across construction, real estate, and specialty trades, Lee shares how his faith-driven leadership philosophy and “Buffalo Culture” framework shape the way his teams operate and grow. Together, they unpack the realities behind buying and selling businesses, the dangers of poorly structured deals, and why so many entrepreneurs are misled by flashy acquisition strategies and hustle culture. This episode is a candid look at what it truly means to lead people, steward businesses responsibly, and build legacy—not just wealth.Key Takeaways:Leadership starts with self-leadership: Every team member must see themselves as a leader firstCulture must be lived, not just written: The Buffalo Culture code of conduct creates personal accountability across teamsStorms should be faced head-on: Like buffalo running into storms, leaders must confront challenges directlyBuying businesses requires real preparation: Education, proper advisors, and industry knowledge are essential before acquiring a companyPrivate equity and rushed deals can destroy legacy: Many sellers lose both value and purpose when deals prioritize speed over stewardshipA strong advisory team is critical: The right attorney, CPA, and strategic advisors protect both buyers and sellers in complex transactionsHustle culture can be misleading: Sustainable businesses are built through responsibility, patience, and long-term thinkingLegacy should outweigh wealth: Focusing on people and impact ultimately produces lasting financial successFailure is part of the journey: Success comes from learning through setbacks and continuing forwardHope and gratitude shape leadership: Great leaders create environments where people feel valued, supported, and inspiredTimeline Summary:[00:00:00] Introduction to Lee Partee and Skyview Partners[00:02:00] What it means to think like a leader[00:03:00] The concept and implementation of Buffalo Culture[00:05:00] Moving from coaching basics to developing high-performing teams[00:07:00] Why standardized culture helps scale multiple companies[00:09:00] The reality of buying and selling businesses in the trades industry[00:12:00] Horror stories from private equity acquisitions[00:14:00] Why many sellers walk away with far less than expected[00:16:00] Education and preparation before buying a company[00:18:00] The importance of specialized attorneys and advisors[00:20:00] Hustle culture vs. legacy-driven leadership[00:23:00] Social media myths about entrepreneurship and wealth[00:27:00] Strategic thinking when acquiring businesses[00:30:00] Lee’s life-changing experience and lessons in hope[00:32:00] The role of faith, gratitude, and perspective in leadership[00:34:00] Final reflections on treating people how they need to be treatedLinks & Resources:https://www.linkedin.com/in/leepartee/

John Lee Dumas, founder and host of the wildly successful podcast Entrepreneurs on Fire, joins Eunicia Peret for a high-energy conversation about mindset, growth, and what it really takes to break through entrepreneurial plateaus. After more than 5,000 interviews with successful founders and creators, John shares the patterns he sees again and again, particularly how entrepreneurs unconsciously cap their own success. They explore why mastermind groups are powerful catalysts for growth, the difference between scarcity and abundance thinking, and why the biggest breakthroughs always happen outside the comfort zone. From chasing shiny objects to building a business that goes “one inch wide and one mile deep,” John offers clear, practical wisdom for entrepreneurs ready to elevate to the next level.Key Takeaways:Entrepreneurs often plateau at self-imposed limits: Many hit income goals they once dreamed of and subconsciously stop pushing beyond them Masterminds create accountability and expansion: Surrounding yourself with ambitious peers raises expectations and performance Confidence is a universal trait among successful founders: The belief that you will learn from failure is more important than avoiding it Scarcity thinking limits growth: True scaling happens when entrepreneurs adopt an abundance mindset All the magic happens outside the comfort zone: Growth requires intentionally doing things that feel unfamiliar or uncomfortable Focus beats shiny objects: The most successful founders go one inch wide and one mile deep in their industry Solve real problems: Becoming the number one solution to a real problem creates sustainable success Customer insight drives scaling: Asking the right questions reveals exactly how to improve and expand your business Value precedes success: Building something valuable naturally leads to success and influence Partnerships require caution: Collaboration can be powerful, but ownership clarity matters for long-term successTimeline Summary:[00:00:00] Introduction to John Lee Dumas and Entrepreneurs on Fire [00:01:00] Why entrepreneurs plateau at income ceilings they set for themselves [00:02:00] The power of masterminds and peer accountability [00:03:00] Why confidence is the common trait among successful founders [00:05:00] Scarcity mindset vs. abundance mindset in entrepreneurship [00:07:00] Getting outside the comfort zone to unlock growth [00:09:00] John’s new “50 Days to Something” video experiment [00:10:00] The danger of chasing shiny objects and speculative trends [00:11:00] One inch wide, one mile deep: the focus strategy for success [00:13:00] Finding opportunity within emerging spaces like AI [00:14:00] The four questions every entrepreneur should ask their audience [00:15:00] Lessons learned from partnerships in business [00:16:00] Final message: Become a person of value, not just successLinks & Resources:https://www.linkedin.com/in/eofire/

Marc Daniels returns to Your Business, Your Next Level to continue the conversation on strategy, execution, and why most business owners are tracking the wrong numbers. In this episode, Marc breaks down the critical difference between leading and lagging KPIs, explaining why revenue is just the scoreboard, not the playbook. He shares practical examples across industries, from restaurants to pool companies, to illustrate how tracking the right metrics can double growth without adding chaos. The conversation then shifts into strategic planning for the year ahead, including how to structure quarterly projects around strengths, weaknesses, trends, and obstacles. If you’ve ever thought you “had a plan” but still felt stuck, this episode will challenge how you think about execution and leadership.Key Takeaways:Revenue is a lagging indicator: If you only track revenue, you’re reacting instead of leadingLeading KPIs drive real growth: Calls taken, conversion rates, capacity utilization, and proposal wins matter more than end-of-month totalsIf no one owns a number, the number owns you: Every KPI must have clear accountabilityDashboards should be simple: Tracking 10 meaningful metrics beats tracking 40 irrelevant onesAI is a tool, not a trend: Use it strategically to enhance operations, not as a distractionFour projects per quarter create focus: Leverage a strength, eliminate a weakness, ride a trend, and remove an obstacleA forecast is not a strategy: Adding 20% to last year’s revenue is not a growth planResource balancing is leadership: You can’t demand more without adjusting workload or capacityRecognition drives performance: Acknowledging wins motivates more than bonusesNo plan is a plan to fail: Even an imperfect strategy is better than noneTimeline Summary:[00:00:00] Marc returns and recap of Part 1[00:02:00] What most entrepreneurs misunderstand about KPIs[00:04:00] Leading vs. lagging indicators explained[00:07:00] Real-world examples: shipping damage, call conversions, restaurant table turns[00:11:00] Reverse-engineering revenue from operational metrics[00:14:00] Why most dashboards are cluttered and ineffective[00:17:00] Accountability: assigning ownership to every KPI[00:19:00] Why most “plans” are just wishful spreadsheets[00:21:00] The four-project quarterly framework[00:23:00] AI as a tool, not a business strategy[00:25:00] Handling shiny objects and staying focused[00:27:00] Structuring a tight, effective weekly leadership meeting[00:29:00] Milestones, resource balancing, and managing execution[00:33:00] The power of recognition in leadership[00:34:00] Final message: No plan is a plan to fail

Esther Goldstein, trauma therapist, educator, author, and group practice owner, joins Eunicia Peret for a powerful conversation about the intersection of trauma, money, leadership, and self-worth. Esther shares how unresolved trauma impacts not only emotional health but financial decision-making, trust, and the ability to take strategic risks. Together, they explore the hidden cost of staying stuck, why investing in the right mentors collapses timelines, and how safety and self-trust are foundational to scaling any business. Esther brings a grounded, heart-centered perspective to entrepreneurship, reminding listeners that abundance isn’t just about money, it’s about building a life that feels aligned, peaceful, and intentional.Key Takeaways:Trauma impacts financial decisions: When trust is broken, people freeze, even when opportunity is in front of themSelf-trust must be rebuilt intentionally: Strategic small wins restore autonomy and confidenceThe cost of inaction is real: Staying “safe” often costs more than taking a calculated leapPay to play is a growth strategy: Investing in the right mentors and consultants collapses timelinesStatus quo is expensive: If nothing changes, your future likely won’t eitherDiscernment is leadership: Hiring and investing at your current level is essential for growthStress compounds silently: Financial uncertainty and misalignment impact health, relationships, and leadershipAbundance is a mindset choice: You are worthy of investing in yourself and creating a richer lifeBoundaries create clarity: Generosity without structure leads to burnoutWho you sit in rooms with shapes your trajectory: Proximity influences mental health, wealth, and opportunityTimeline Summary:[00:00:00] Introduction to Esther Goldstein and her mission[00:02:00] Why trauma and money conversations must overlap[00:04:00] Fight, flight, freeze and how survival responses impact finances[00:06:00] Trusting providers vs. trusting yourself[00:09:00] The difference between traditional therapy and breakthrough trauma strategies[00:12:00] Investing in mentors and collapsing timelines[00:15:00] The hidden cost of missed financial opportunity[00:18:00] Stress, nervous system regulation, and long-term health[00:21:00] Behind-the-curtain conversations and access to higher-level strategy[00:24:00] Fear vs. intuition when making big decisions[00:26:00] Hiring mistakes and learning discernment in business[00:29:00] Abundance mindset vs. scarcity thinking[00:31:00] Final message: You are worthy of investing in yourself

Doug Seibold, founder of Agate Publishing, joins host Eunicia Peret for a candid conversation about entrepreneurship, resilience, and the rapidly evolving world of publishing. What began in 2002 in Doug’s basement with a laptop and a vision has grown into a diversified publishing and educational enterprise. In this episode, Doug shares how feeling “ill-suited” for traditional employment pushed him to build something of his own, how the publishing industry has weathered massive disruption, from the internet to eBooks to AI, and what today’s entrepreneurs need to understand about validation, intellectual property, and adaptability. If you’ve ever considered writing a book, launching something new, or pivoting in a changing industry, this conversation offers clarity and perspective.Key Takeaways:Entrepreneurship often starts with discomfort: Feeling out of place in traditional roles can spark innovationPublishing is easier to access, but harder to monetize: The internet removed barriers but created discovery challengesValidation matters in traditional publishing: Gatekeeping isn’t just restriction, it’s investment and endorsementCopyright is typically licensed, not surrendered: Authors usually retain ownership while publishers license rightsAI has created massive legal and ethical uncertainty: Intellectual property battles are reshaping the industryReading builds cognitive capacity: Consistent exposure to books strengthens thinking, communication, and creativityConsistency beats intensity in parenting and leadership: Small, repeated habits shape long-term outcomesResilience requires forward vision: Business owners must always ask, “What’s next?”Failure builds endurance: Early setbacks often create the foundation for long-term successAdaptability is survival: Especially in turbulent industries, reinvention isn’t optionalTimeline Summary:[00:00:00] Introduction to Doug and the origin of Agate Publishing[00:02:00] Feeling misaligned in traditional work environments[00:04:00] The evolution of media and publishing in the 21st century[00:06:00] AI, copyright battles, and legal uncertainty[00:09:00] The risks of relying blindly on AI-generated information[00:10:00] Parenting in a digital world: building reading habits[00:13:00] Modeling behavior and creating family consistency[00:16:00] Why reading strengthens cognitive and professional skills[00:18:00] The realities of self-publishing vs. traditional publishing[00:21:00] Gatekeeping vs. validation: understanding the difference[00:24:00] Licensing, copyright, and what authors should watch for[00:27:00] Early entrepreneurial failures and lessons learned[00:30:00] The importance of constantly thinking about “what’s next”[00:32:00] Final reflections on resilience and adaptability

Janice Carte, founder of Tiny Spoon Cheff, returns to the show for a deeper conversation with host Eunicia Peret on what it really means to invest in your peace of mind. In this episode, they explore how services that might seem “non-essential” at first, like a personal chef or a financial strategist, actually deliver massive returns in the form of time, energy, and mental clarity. Janice shares how her clients are reframing the cost of convenience, and why the habit of overthinking every purchase often delays growth. Together, they unpack the mindset shifts needed to stop justifying support and start embracing the value of simplicity. If you’ve ever caught yourself saying, “I can just do it myself,” this episode might change your mind.Key Takeaways:Value doesn’t always look like a dollar sign: Peace, time, and energy are part of your ROIMost people undervalue simplicity: Complexity feels productive, but often creates burnoutThe question isn’t what it costs: The question is what it’s costing you not to have itYou don’t need to justify ease: Support doesn’t require permission, it requires alignmentDIY isn’t always cheaper: When your time is stretched, outsourcing is an investmentGut decisions are valid: If it feels like a “yes,” trust that, especially in businessThe biggest results are often invisible: Like eating better without effort, or thinking more clearly without clutterYou’re not weak for needing help: You’re smart for knowing when it’s timeTimeline Summary:[00:00:00] Janice shares what’s shifted since her last appearance[00:02:00] Why people hesitate to invest in “soft” services like a personal chef[00:05:00] Reframing cost through the lens of time and bandwidth[00:08:00] Why DIY is sometimes the most expensive option[00:10:00] Real client stories: the emotional and mental return of letting go[00:13:00] Making peace with hiring help. even when others don’t get it[00:16:00] Gut instincts vs. logic: knowing which one to trust[00:19:00] The “freedom ROI” that most people never calculate[00:22:00] How financial and lifestyle support go hand in hand[00:25:00] Final thoughts on alignment, permission, and receiving

Karen Laos joins host Eunicia Peret for a powerful conversation about finding your voice, asking for what you want, and learning to command a room, whether in a board meeting or a high-stakes conversation. Karen shares the personal moment that launched her mission to help millions of women silence self-doubt and speak with clarity and confidence. Together, they explore why even successful professionals get tongue-tied, how assumptions derail relationships, and why knowing your audience might matter more than knowing all the answers. From vocal presence to mindset shifts, this episode is filled with real-life strategies to help you speak up, stand tall, and trust yourself, at work and in life.Key Takeaways:Confidence isn’t just a feeling: It’s built through preparation, body language, and intentional pausesAssumptions can cost us deeply: Never underestimate the power of asking the hard questionWarmth builds trust faster than competence: People want to feel safe before they’ll listenPausing is a power move: It gives your words weight and your audience time to absorb themControl is often an illusion: Letting go of the need to know everything opens the door to real connectionRecording yourself is a growth hack: You can’t fix what you don’t realize you’re doingClarity wins over perfection: Know your bottom line and lead with itSpeak to serve, not to impress: Flip the focus from yourself to your audienceTimeline Summary:[00:00:00] Meet Karen and her mission to impact 10 million women[00:02:00] The moment she froze in a boardroom, and what it taught her[00:05:00] What confidence really looks like (it’s not what you think)[00:07:00] How to build trust quickly using body language and warmth[00:10:00] Why filler words happen, and how to stop them[00:13:00] Getting over the fear of saying “I don’t know”[00:16:00] The three things humans want most: to be right, look good, and feel in control[00:20:00] The trap of trying to be right, and what it really costs you[00:24:00] How to think on your feet under pressure[00:28:00] Speaking from alignment instead of performance[00:30:00] Karen’s biggest regret, and the lesson she teaches because of it[00:33:00] The “BLUF” method for clear communication[00:35:00] Final thoughts on clarity, confidence, and credibility

Stacy Pellettieri, licensed therapist and founder of five mental health businesses, joins host Eunicia Peret to discuss the hidden emotional patterns that silently block business growth. With nearly three decades of experience, Stacy unpacks how unresolved trauma, especially the “little t” kind, can sabotage leadership, strain decision-making, and keep high-achievers stuck. They dive into the psychology of control, the nervous system’s response to pressure, and how kids today are losing their ability to emotionally regulate in a world flooded with screens and overstimulation. Whether you’re leading a team, building a business, or navigating personal growth, this episode offers deep insight into what might be keeping you from the next level, and how to finally move past it.Key Takeaways:Unprocessed trauma doesn’t disappear: It hides in control issues, avoidance, and burnout“Little t” trauma can be just as impactful as “big T” trauma: The body keeps score even when the mind forgetsHigh achievers often resist healing: Many entrepreneurs ignore emotional work until their success feels emptyYour nervous system affects how you lead: If you’re dysregulated, your team and business will reflect thatParents must model emotional regulation: Kids can’t learn it through screens, and many are struggling as a resultTrue growth requires safety: You need to feel grounded before you can lead others wellNo business strategy can outpace emotional blocks: What you avoid internally will surface externallyBeing strong isn’t the same as being healed: Letting go doesn’t make you weak, it makes you freeTimeline Summary:[00:00:00] Meet Stacy and her 28-year journey in mental health and private practice[00:03:00] What unresolved trauma looks like in successful people[00:05:00] How “little t” trauma plays out in day-to-day leadership[00:08:00] Signs your nervous system is dysregulated (and how it affects business)[00:11:00] The danger of pushing through when your body is signaling shutdown[00:14:00] Kids, screens, and the crisis of emotional regulation[00:17:00] The balance between healing, parenting, and entrepreneurship[00:20:00] Why strong people avoid help, and how to know if that’s you[00:23:00] The myth of perfection and the power of emotional honesty[00:25:00] Final thoughts on wholeness, safety, and scaling from a healed place

Dr. Sera Lavelle, licensed clinical psychologist and founder of two thriving therapy practices, joins host Eunicia Peret for a powerful conversation on how psychology, neuroscience, and technology are coming together to transform mental health, especially around emotional eating. With specialties in hypnotherapy, EMDR, and integrative approaches to healing, Dr. Lavelle shares her journey from traditional training to building out-of-the-box solutions that actually help people. They unpack why insurance models fail most patients, how AI is expanding access to care, and the connection between emotional triggers, food habits, and entrepreneurship. If you’ve ever felt like traditional systems aren’t serving you, or your clients, this episode is a must-listen.Key Takeaways:Traditional models are broken: Insurance-based care often denies people help unless they’re “sick enough” to qualifyEmotional eating is the real issue, not just calories: People don’t overeat because they misunderstand nutrition, but because of psychological patternsTherapy should be proactive, not reactive: Most systems treat disordered eating only after it becomes severe, missing early intervention opportunitiesAI can increase access: Well-designed digital tools can provide therapeutic support to the 60%+ of people who struggle with stress eatingEntrepreneurs need support too: Building scalable mental health businesses requires coaching, operations help, and real structureYou can build impact without losing integrity: Sera’s practices integrate traditional therapy with new modalities like psychedelics and digital platformsFinancial systems reflect the same gaps: Just like in healthcare, most people are turned away from strategic wealth solutions because they don’t “qualify”Believing in your mission makes the risk worth it: Building something new is scary, but alignment gives you courageTimeline Summary:[00:00:00] Introduction to Dr. Sera Lavelle and her background in psychology and hypnosis[00:02:00] From waiting tables in NYC to building a therapy empire[00:04:00] How hypnosis opened a door into emotional eating and full-time practice[00:06:00] The failure of the medical model to treat patients before they’re “sick enough”[00:08:00] Building practices outside the insurance system[00:10:00] Doctors turning to AI and integrative labs for better patient care[00:13:00] Legal risk vs. ethical care: the tension for clinicians and therapists[00:15:00] Parallel gaps in medicine, law, and finance, and how they hurt clients[00:18:00] Sera’s take on how artificial criteria exclude people from getting help[00:21:00] The limitations of calorie-tracking apps and the mental toll of food rules[00:23:00] Comparison to budgeting tools: restriction doesn’t equal results[00:25:00] How intuitive awareness is more powerful than external tracking[00:27:00] Biggest business mistake: incentive structures that collapsed with scale[00:29:00] How Sera rebuilt her systems with help from fractional experts[00:30:00] The power of outside guidance and true support[00:31:00] Final reflections: When you believe in what you’re doing, the fear gets quieter

Ryan Bell, performance coach and regional leader with Evexias Health Solutions, joins host Eunicia Peret to explore how physicians and high-achieving professionals can align their health, mindset, and income by shifting to more intentional, wellness-focused models of care. With a background in sports performance and a passion for coaching, Ryan helps physicians create new revenue streams, avoid burnout, and unlock better results for their patients by stepping outside of the traditional healthcare system. Together, they break down the power of hormone optimization, the gaps in current medical training, and why leaders can’t afford to ignore the personal side of peak performance. Whether you’re a provider or a business owner, this episode will challenge you to think differently about how health drives success.Key Takeaways:Hormone optimization is often the missing piece: Many high performers have been told their labs are “normal” when they’re actually suboptimalPhysicians aren’t taught to build businesses: Most are overworked, underpaid, and unaware of better modelsCash-based services create freedom: Integrative care models reduce reliance on insurance and increase impactMen and women need different optimization strategies: The industry is full of copy-paste protocols that ignore bio-individualityMindset and health are inseparable: Poor focus, energy dips, and performance plateaus are often biological, not just behavioralYou can’t pour from an empty cup: Leaders and providers must prioritize their own wellness firstDiscipline creates freedom: Consistency in health mirrors consistency in businessThere’s a better way to practice medicine: Physicians deserve to be fulfilled, financially secure, and excited about their workTimeline Summary:[00:00:00] Introduction to Ryan’s work in physician coaching and health optimization[00:02:00] Why so many high performers feel “off” despite normal lab results[00:04:00] The disconnect between traditional medicine and integrative wellness[00:06:00] Helping physicians break out of burnout and redesign their practice[00:09:00] What hormone optimization really means — and why it matters[00:12:00] Common myths about testosterone and hormone therapy[00:14:00] Why cash-based care models work better for doctors and patients[00:17:00] Business skills most physicians never learn[00:19:00] Discipline and clarity: how to build both in health and business[00:22:00] The power of support systems and coaching[00:24:00] Ryan’s biggest mistake: not taking full advantage of mentorship earlier[00:26:00] Encouragement for anyone feeling stuck in their business or health[00:28:00] Final thoughts on alignment, freedom, and building a better future

In this profound and soul-stirring conversation, host Eunicia Peret welcomes Dr. Steven Young, a spiritual visionary and former integrative medicine doctor who has treated over 9,000 patients and founded five businesses aimed at elevating humanity. Together, they explore how entrepreneurs can go beyond traditional metrics of success to live and lead from a place of deep inner knowing. Dr. Young shares insights on dissolving the ego, tuning into divine instruction, accessing miracles, and evolving capitalism into a model of holistic, soul-aligned service. This episode isn’t just about business growth — it’s a gateway to personal expansion and collective healing.Key Takeaways:Quieting the mind is essential: Entrepreneurs often miss daily miracles due to incessant thinking. Silence creates the space for divine instruction.You are already a miracle: Recognizing that your very existence defies statistical probability invites a deeper state of gratitude and openness to daily wonder.Don’t seek abundance — embody it: Asking for abundance reinforces separation. Living as if you are already whole invites more wholeness.Marketing should heal, not harm: Traditional marketing manipulates through pain. True connection and love-driven business models create sustainable relationships.Shift from extraction to contribution: Conscious capitalism is still transactional. A new paradigm, “Spirit Ping,” calls for everyone to benefit at every step.Your business mirrors you: If something in your business feels misaligned, it’s a cue to explore inner beliefs and identities.The seven Hermetic laws are the source code of reality: Understanding polarity, rhythm, mentalism, vibration, and correspondence can rewire how we lead and live.Transformation starts with self-awareness: If you want a thriving, soul-aligned business, shift the internal narrative first.Timeline Summary:00:00 – Introduction to Dr. Steven Young and his unique life mission02:00 – How personal pain became a path to healing thousands04:00 – What it means to exist as a “field of miracles”06:30 – The illusion of scarcity and the truth of universal abundance09:00 – The evolution from capitalism to conscious capitalism to “Spirit Ping”13:00 – Case study: A solar company transforms its sales strategy through deeper human connection16:30 – The power of love-centered business strategy18:00 – The Seven Hermetic Laws explained24:00 – How beliefs create or limit business success27:00 – Finding the right teachers by avoiding gurus and trusting your inner wisdom31:00 – The divine orchestration behind Steven’s exit from his clinic33:00 – New opportunities born from surrender36:00 – How to quiet the mind and rewrite identity through practices and perspectives38:00 – Final message: Be the future you dream of — now

Janice Carte, founder of Tiny Spoon Chef, joins Eunicia Peret to share how she built a multi-state personal chef business from a single Craigslist ad. With no outside funding and a team-first mindset, Janice scaled her operation by focusing on joy, boundaries, and sustainable systems. In this episode, she opens up about how she designed a business that’s both profitable and people-centered, how the pandemic created an unexpected opportunity for growth, and why she measures success in energy, not just dollars. Her journey is a masterclass in building a company on your own terms, without compromising your values.Key Takeaways:Start small, think big: Janice grew from cooking in one client’s kitchen to leading a multi-state team with no investorsBurnout is not the badge of honor: Boundaries, rest, and clarity have driven her long-term sustainabilitySuccess is energetic: Her benchmark is feeling good in her life—not revenue aloneHiring must align with values: She prioritizes emotional safety, mutual respect, and alignment over credentialsBuild the life, not just the business: Janice reverse-engineered her company to support the lifestyle she wantedSystems support sanity: Her onboarding, checklists, and communication tools allow for consistent, joyful executionPivoting can lead to breakthrough: The pandemic forced a redesign that ultimately expanded her reachServe with soul: Her company’s ethos is built on generosity, fun, and caring for both team and clientsTimeline Summary:[00:00:00] Introduction to Janice and the origin of Tiny Spoon Chef[00:02:00] From Craigslist to a business with clients across the Northeast[00:04:00] Defining success beyond numbers and titles[00:06:00] Building the business to support her desired lifestyle[00:08:00] How systems and structure create emotional safety for the team[00:10:00] Pandemic pivot: shifting into virtual and multi-state growth[00:12:00] Janice’s approach to hiring and protecting team culture[00:14:00] Creating client experiences rooted in joy and generosity[00:16:00] Letting go of hustle culture and choosing ease[00:18:00] The role of mentorship and community in growth[00:20:00] Her biggest mistake: ignoring intuition around alignment[00:22:00] Advice for business owners building something soulful[00:24:00] Final reflections on leadership, systems, and joy

Kathy Dupuy is a powerhouse serial entrepreneur who has built multiple thriving businesses across industries, from household staffing and assisted living to dance studios and real estate. In this episode, Kathy shares her journey from starting a nanny agency as a college graduate to launching 17 performing arts studio locations and a new 430-seat performing arts center. She opens up about building family-run enterprises, hiring with heart, balancing creativity with systems, and scaling through visionary leadership. Listeners will walk away inspired to pursue their passion while staying grounded in strategy, service, and smart growth.Key Takeaways:Hire for character, train for skill: Kathy values teachability and curiosity over perfect resumesService-oriented businesses scale well: Each of her ventures focuses on solving real family needsLet go to grow: Trusting her team freed Kathy to think bigger and build moreFamily in business can work beautifully: Her adult children each play distinct, thriving rolesBusiness coaches unlock blind spots: Outside perspective helped streamline systems and boost performanceDocument to delegate: Systematizing operations was key to scalable growthChoose vision over micromanagement: Kathy and her husband now focus on dreaming and strategic directionFailure is a teacher: A bad construction deal taught her to vet vendors rigorouslyAI and automation can enhance, not replace: Tech tools support, but can’t replicate, human creativityRight people in right seats drive success: Matching team members to roles they love builds loyalty and excellenceTimeline Summary:[00:00:00] Introduction to Kathy’s entrepreneurial journey[00:02:00] Launching a college-town nanny agency that’s now franchised[00:04:00] Transitioning from staffing to dance studios[00:06:00] Creating family-friendly fitness through simultaneous adult and youth classes[00:08:00] Differentiating studio brands and scaling to 17 locations[00:10:00] Hiring for values, not just skill — and crafting roles around people[00:12:00] Designing the new performing arts center with 430-seat theater[00:14:00] Using AI tools in business operations and planning[00:16:00] Why she doesn’t manage her own kids directly at work[00:18:00] Juggling multiple industries through trust and strong leadership[00:20:00] Letting go of control and stepping fully into visionary leadership[00:22:00] Working with a business coach to scale through systems[00:25:00] Why outside experts are critical — even for seasoned leaders[00:30:00] A costly construction mistake and the lessons learned[00:34:00] Advice for entrepreneurs stuck in comfortable, unoptimized relationships[00:36:00] Final reflections on leadership, trust, and creating future leaders

In this episode of Your Business, Your Next Level, host Eunicia Peret sits down with Candice Van Dertholen, founder of the Grounded Spiritually framework and a powerful voice in the integration of energy medicine and strategic leadership. Candice shares how her personal mental health journey led her to energy work, and how she now helps high-performing leaders align with purpose, overcome stagnation, and dismantle deeply rooted mental and emotional blocks. Together, they discuss imposter syndrome, energetic alignment, generational trauma, and how business owners can tune into their bodies and intuition to unlock new levels of clarity, success, and personal peace.Key Takeaways:Execution requires alignment: Leaders must feel safe and grounded in themselves before they can lead others effectivelyImposter syndrome is often misdiagnosed fear: It may actually be a call for skill elevation or external supportTrapped emotions create energetic blocks: When unaddressed, these can show up as burnout, indecision, or financial ceilingsEnergy work clears root causes: Identifying subconscious patterns frees leaders to move forward confidentlyBusiness growth begins with self-awareness: Founders often sabotage success when disconnected from inner alignmentScarcity mindsets are inherited and embodied: Healing generational trauma can shift your financial trajectoryNot all coaches are created equal: Vet your mentors—real results come from those who also do their own inner workClarity precedes everything: Business success is impossible without clear internal and external directionTimeline Summary:[00:00:00] Introduction to Candice’s work with leaders in transition[00:01:00] Her mental health journey and discovery of energy medicine[00:03:00] Understanding energetic peace and emotional healing[00:06:00] Imposter syndrome and subconscious self-sabotage[00:08:00] How to know when it’s time to get support[00:10:00] Finding the right coach and setting standards[00:13:00] Why all practitioners should also have coaches[00:15:00] Outgrowing advisors and tuning into your evolving needs[00:17:00] What energy work really is—and how it shows up in your life[00:20:00] Finance, trauma, and the energetic blocks to abundance[00:23:00] The science of generational trauma and energetic programming[00:28:00] Intuitive listening, language patterns, and root cause healing[00:30:00] How childhood events shape lifelong beliefs and behaviors[00:33:00] Biggest regret: not advocating for herself or finding clarity sooner[00:35:00] The importance of listening to your body and intuition[00:36:00] Final reflection: it’s never too late to begin the inner work

Marc Daniels, founder of MLD Consulting and renowned strategic advisor, joins Eunicia Peret to break down the real reason most business plans fail: they never get executed. In this episode, Marc shares how he helps companies scale from $1M to $10M+ by building plans that don’t live in drawers, but show up every week in leadership conversations. With over 30 years of experience helping teams align, execute, and grow, Marc dives into his proven framework for high-performance planning, the red flags of bad advisory, and why his biggest mistake was firing fast when he should’ve coached. From metrics to mindset, this is a must-listen for business owners who are ready to turn strategy into results.Key Takeaways:Execution beats strategy every time: Even the best plans fail without follow-throughTrack leading indicators, not just lagging ones: What drives your revenue is more important than the revenue itselfThe weekly cadence is sacred: If you’re not meeting weekly to move strategy forward, your plan is deadAdvisors should grow with you: If they can’t see your future, they’re holding you backYour CPA is not your tax strategist: You need proactive planning, not just reactive reportingEvery quarter needs a clear focus: 12-week projects aligned to core goals drive real momentumStay in your zone of genius: Marc’s candy startup failure reminded him that passion isn’t always enoughLeadership requires empathy: His biggest regret was firing a struggling employee instead of helping them growTimeline Summary:[00:00:00] Introduction to Marc and his work with $1M–$10M companies[00:02:00] Why most strategic plans fail to get implemented[00:04:00] The power of 12-week projects and execution rhythms[00:06:00] Tracking leading metrics to predict outcomes[00:08:00] What to look for in a strategic advisor[00:10:00] Misconceptions around CPAs and tax planning[00:12:00] Building a roadmap with SWOT and market trends[00:14:00] Common obstacles for scaling past $5M[00:16:00] Marc’s candy business flop and key leadership lesson[00:18:00] Coaching vs firing: what he’d do differently[00:20:00] Encouragement for business owners feeling stuck[00:22:00] Final takeaways and how to assess if you’re ready for 2026

In this dynamic episode, host Eunicia Peret is joined by Dr. Suzanne Ferree, a pioneer in integrative and preventative medicine. Together, they explore the shortcomings of the traditional healthcare system and how a proactive, concierge-style approach can yield transformative outcomes for patients. Dr. Ferree dives into the science of bioidentical hormones, peptides, regenerative therapies, and personalized care models, all designed to empower individuals to take charge of their health before illness strikes. She also shares how informed, consistent wellness strategies can prevent chronic conditions like diabetes long before they manifest. This episode is a must-listen for anyone interested in staying ahead of the curve in health and wellness.Key Takeaways:Proactive health is essential: Waiting until you’re sick to see a doctor is outdated. Regular monitoring can catch issues early and prevent disease.Metrics matter: Tracking indicators like albumin and blood glucose at optimal, not just normal, levels can drastically improve long-term health.Insurance isn’t your only option: Concierge models and negotiated lab rates offer alternatives to traditional health plans, often at lower cost.Peptides and hormones can be game-changers: Therapies like testosterone, bioidentical hormones, and peptides (e.g., thymosin alpha-1) show promising anti-aging and health-boosting effects.Black market isn’t worth it: Accessing unverified peptides or supplements online is risky, clinical supervision is crucial for safety and effectiveness.Healthcare must be personalized: There’s no one-size-fits-all. The right team tailors your care to your goals, lifestyle, and physiology.Provider passion matters: Your physician should care deeply about your life, not just your labs, find someone who wants to see you thrive.Timeline Summary:00:00 - Introduction to the podcast and Dr. Suzanne Ferree01:00 - What’s broken in the healthcare system and how to fix it03:00 - Importance of proactive labs and metrics like albumin05:00 - Why waiting for symptoms is too late07:00 - Alternatives to traditional insurance models08:00 - How concierge medicine works09:00 - Bioidentical hormone therapy and updated FDA guidance11:00 - Peptides 101: What they are and how they help13:00 - Ozempic myths, dehydration, and the importance of team-based care15:00 - Risks of unregulated supplements and black-market peptides16:00 - Thymosin Alpha-1 and immune regulation18:00 - FDA restrictions and evolution in peptide delivery19:00 - Why DIY health can backfire without expert support20:00 - Suzanne’s superpower: simplifying complex medical science21:00 - Biggest failure turned into a major opportunity23:00 - Final thoughts: Find a provider passionate about your life, not just your labs

In this solo episode, Eunicia Peret shares powerful insights from a recent panel event with seasoned experts across multiple industries—from HR to wealth strategy, investment banking to manufacturing. With decades of experience represented in the room, the recurring themes were clear: solving big problems is the path to bigger impact, building the right team is non-negotiable, and estate planning isn’t just about the future—it’s about being intentional today. Eunicia unpacks what it truly takes to scale a business beyond local borders, how to collaborate effectively with internal and external experts, and why your personal legacy should be part of your strategic planning right now.Key Takeaways:Solving big problems creates big demand: The more complex the issue you address, the more you’re worth to your clientsDepth of expertise matters: Scaling requires true mastery of your core offering—especially across marketsLeverage strategic partnerships: Collaborate across your industry to deliver more value without doing it all yourselfYour internal team determines your ceiling: The people who got you here may not be the ones to take you furtherElevate the experts around you: Your external advisors should be aligned, collaborative, and growth-focusedMinimize tax while protecting access to capital: Great strategy balances risk, returns, and visibility to investorsEstate planning is more than paperwork: It’s about long-term protection, tax efficiency, and generational legacyPersonal and business protection go hand in hand: Risk mitigation must include both sides of your financial lifeLegacy starts now: Whether you sell, pass on, or scale your business—your future impact starts with today’s choicesTimeline Summary:[00:00:00] Introduction and panel insights from seasoned business owners[00:01:00] Why business growth depends on solving high-value problems[00:02:00] The importance of deep expertise and cultural understanding[00:03:00] Strategic partnerships and breaking the scarcity mindset[00:05:00] Building an internal team aligned with your next-level vision[00:06:00] Knowing when your current team needs to evolve[00:07:00] The value of a high-caliber external advisory team[00:09:00] Gaps in communication and collaboration across industries[00:10:00] Estate planning beyond the will: tax, legacy, and protection[00:11:00] Exit strategy planning and how it affects future generations[00:12:00] Liability awareness across personal and business dimensions[00:13:00] Preserving legacy through intentional transitions[00:14:00] Summary: Three big takeaways for business owners[00:15:00] Invitation for listeners to share what they’re focused on

Laura McHolm, co-founder of NorthStar Moving, joins Eunicia Peret to share how she built one of the most respected brands in a traditionally unglamorous industry. With a background in law and tech, Laura took a creative and human-centered approach to the moving business—transforming it into a hospitality-driven experience. In this episode, she reveals the intentional decisions behind her company culture, how community service became part of their brand DNA, and why redefining success was key to her leadership journey. Her story is a masterclass in leading with heart while building a nationally recognized business.Key Takeaways:Disruption can come from empathy: Laura reimagined moving as a service, not just a taskBranding matters in every industry: Even in logistics, your image and customer experience are everythingBorrow ideas from other sectors: Hospitality became the model for how NorthStar treated clientsGive back as you grow: Community partnerships and charitable giving are central to the company’s identityLet your team lead: Empowering others allowed Laura to build a strong, sustainable cultureResilience comes from values: NorthStar survived recessions and setbacks by sticking to its missionLeadership is about vision and vulnerability: Laura leaned into her intuition and made peace with not always having the answersSuccess is shared: The business thrives because its people do—Laura’s focus has always been on lifting others upTimeline Summary:[00:00:00] Introduction to Laura and her unconventional path to moving[00:02:00] From attorney to co-founder of NorthStar Moving[00:04:00] Redefining the industry by centering empathy and service[00:06:00] Using hospitality as the playbook for customer care[00:08:00] Building a recognizable brand in a crowded market[00:10:00] Why charitable partnerships are a business advantage[00:12:00] Navigating economic downturns with team-first leadership[00:14:00] Delegation, trust, and staying out of the day-to-day[00:16:00] How intuition helped guide business decisions[00:18:00] Laura’s definition of success: it’s not what you think[00:20:00] Advice for entrepreneurs afraid to step outside the norm[00:22:00] Final reflections on growth, service, and legacy

Chris Willatt, founder of Alpine Maids, joins Eunicia Peret to share his journey from working as a geologist to building a thriving residential cleaning business in Denver. What began with a Reddit thread and a single mop turned into a culture-driven company with over 45 employees. Chris opens up about the pivotal moment when his entire team walked out, how that forced him to evolve as a leader, and why self-awareness—not just systems—is key to scaling. From redefining leadership to setting energetic boundaries, Chris shares practical and personal lessons that apply to entrepreneurs across every industry.Key Takeaways:Start messy, improve later: Chris began Alpine Maids without a clear plan, learning as he wentPurpose beats profession: Leaving geology was scary, but serving people through cleaning gave him meaningLeadership is personal: After losing his team, Chris realized he had to lead with emotional intelligence, not just metricsCulture is the retention strategy: Care, consistency, and team safety became the pillars of Alpine Maids’ growthDocumenting who you are helps your team: Chris created a “What It’s Like to Work With Me” guide to improve communicationYour energy sets the tone: Chris leads with calm and clarity to build a thriving, respectful workplaceBoundaries fuel sustainability: Family dinners and solo bike rides are non-negotiables that help Chris stay centeredRedefine what’s possible: Chris constantly challenges his own mindset to push beyond past limitationsTimeline Summary:[00:00:00] Intro and how Chris went from geology to residential cleaning[00:02:00] Finding purpose in helping others through a humble business[00:04:00] Reddit, mops, and the early hustle of building Alpine Maids[00:06:00] What happened when almost his entire team quit[00:08:00] Realizing leadership gaps and learning to show up differently[00:10:00] Creating “What It’s Like to Work With Me” to support alignment[00:12:00] How culture—not just pay—keeps people engaged[00:14:00] Shifting from in-the-weeds to strategic leadership[00:16:00] Using therapy, mentors, and books to grow as a person and CEO[00:18:00] Importance of boundaries, routines, and emotional check-ins[00:20:00] Lessons learned from hiring, firing, and rebuilding[00:22:00] Advice for business owners struggling to scale[00:24:00] Chris’s biggest mistake: confusing hustle with leadership[00:26:00] Final thoughts on redefining goals and energy management

Kristen Christian, co-founder of Bee Organized, joins host Eunicia Peret to talk about turning chaos into clarity—starting with your physical space. A self-described “hot mess” turned professional organizer, Kristen shares how building a nationwide organizing franchise didn’t come from perfection but from the power of small, consistent improvements. She unpacks how clutter impacts sleep, stress, decision-making, and even financial waste—and why every business owner should treat their environment like inventory. Kristen also gets candid about the dance of co-leadership, how failing forward shaped her brand, and why getting out of your own way is often the real key to growth.Key Takeaways:Organization is a journey, not a destination: Give yourself grace and start small to build momentumEveryone has a relationship with their stuff: Emotional ties often block progress more than mess itselfYour space is inventory: Treat your home and office like a store—everything needs a clear homeClutter affects every part of life: Studies show disorganized spaces increase calorie intake and lower sleep qualityThe bedroom is underrated: Starting and ending your day in a peaceful space boosts clarity and productivityFranchising allows for fast learning: Wins and failures from one location can benefit the entire systemFailing forward is required: Mistakes are inevitable—what matters is the lesson and the pivotLetting go unlocks growth: Trying to control every aspect of your business slows down expansionTime is your most valuable asset: Organization helps you protect and maximize your hoursKnow your why: Purpose fuels progress—whether in your home or your businessTimeline Summary:[00:00:00] Welcome and Kristen’s hot-mess-to-franchisor story[00:02:00] How Bee Organized began with a move and a mindset shift[00:04:00] The impact of clutter on focus, peace, and productivity[00:06:00] Encouraging people to accept help and let go of judgment[00:07:00] Life transitions as key motivators for organizing[00:09:00] The magic wand test and why bedrooms often matter most[00:10:00] Failing forward in business and franchising[00:12:00] Learning from missteps and empowering others to do the same[00:14:00] Why Kristen loves the entrepreneurial spirit in franchisees[00:16:00] Data-driven proof of the benefits of organization[00:17:00] Understanding that “organized” doesn’t mean “perfect”[00:19:00] Three rules to staying organized: own less, assign a home, maintain it[00:21:00] Treating your home like a store to avoid waste[00:23:00] Tactical guidance for business owners on time and space[00:25:00] Behind the scenes of co-leading Bee Organized[00:27:00] The biggest lesson: letting go to grow[00:29:00] Final thoughts: Get out of your own way and take actionLinks & Resources:https://www.linkedin.com/in/kristenchristian/

Dr. Sarah Matt—surgeon, healthcare strategist, and bestselling author of The Borderless Healthcare Revolution—joins Eunicia Peret for a powerhouse conversation on where healthcare innovation is falling short. Sarah shares why technology alone won’t improve patient outcomes, how broken reimbursement systems are stalling progress, and what investors, founders, and practitioners can do to bridge the gap between innovation and real-world impact. They also unpack how physicians avoid both finances and leadership—and why changing this can unlock better business and clinical outcomes for everyone involved.Key Takeaways:Success in healthcare requires more than tech: Without addressing access, trust, and reimbursement, innovation diesPatient-centered design is often just a buzzword: Startups must understand the real end users—not just what looks good on a pitch deckThere are five pillars of access: Geographic, financial, digital, cultural, and trust/knowledge all impact patient outcomesDoctors often avoid finances altogether: This avoidance leads to missed wealth, both professionally and personallyHealthcare KPIs need a reboot: Traditional metrics don’t account for system-wide ROI or impactGreat care doesn’t always make financial sense: But the hidden financial benefits often come from down-funnel procedures and imagingReimbursement can kill innovation: No matter how good the tech is, if it’s not reimbursed, it won’t scaleBurnout is bleeding the system: Provider quality of life is tied directly to patient outcomes and retentionStakeholder politics matter: Many innovations fail because leaders don’t map influence or navigate internal dynamicsRedefining value is a must: You have to create your own metrics and message them clearly if you want adoptionTimeline Summary:[00:00:00] Sarah’s journey from surgeon to tech executive and author[00:02:00] Why she left surgery to make a bigger impact[00:03:00] The five pillars of access to care explained[00:04:00] The real reasons amazing health tech products fail[00:05:00] Trust, adoption, and the resistance to AI[00:07:00] The physician financial literacy gap[00:08:00] Selling ROI, not innovation, to health systems[00:10:00] Misleading KPIs and how hospitals misunderstand profit centers[00:12:00] How Sarah reframed her relationship with money[00:14:00] Helping patients reduce financial barriers to care[00:16:00] Burnout, retention, and emotional intelligence as new currencies[00:17:00] Global case study: robotic surgery and the reimbursement dilemma[00:20:00] Why reimbursement strategy is non-negotiable[00:22:00] Innovation graveyards and superficial patient-centricity[00:24:00] How founders overlook localization and market realities[00:25:00] Sarah’s biggest failure: ignoring internal politics[00:27:00] Final advice: reimagine your KPIs and own your value messagingLinks & Resources:https://www.linkedin.com/in/sarahmattmd/

Allan Draper, serial entrepreneur, investor, and author of Pack Your Lunch, joins Eunicia Peret for a deep dive into the uncomfortable sacrifices required for sustainable business success. From walking away from a top law firm job to becoming “the bug guy” and launching multiple companies, Allan unpacks the mindset shifts, values, and systems that helped him build generational wealth. He shares the lessons behind his biggest business failures, why wealth is more about belief than tactics, and how to avoid sacrificing what matters most on the path to success.Key Takeaways:Success requires sacrifice: But sacrificing the wrong things—like your family or health—can undermine everything you’re buildingYour business should grow without you: Until your business can scale in your absence, you haven’t built a company, just a jobYou need to believe you’re worthy of wealth: Without this, you’ll sabotage your own financial progressDon’t confuse profit with progress: High income doesn’t equal long-term wealth if you don’t know how to manage itPersonal development drives business growth: Your business will never outgrow your mindset or leadership capacitySet boundaries early: Focused imbalance—not perfect balance—is the key to honoring your values while buildingRead more than you talk: Allan credits thousands of books and mentors he’s never met as the real source of his growthKnow your top values: Allan ranks God, family, and mental health above business—then aligns his life accordinglyBad partnerships cost more than failed deals: Relationships must matter more than winningLong-term clarity beats short-term comfort: Success is built by looking 5, 10, 20 years ahead—not chasing today’s urgencyTimeline Summary:[00:00:00] Welcome and introduction to Allan Draper[00:01:00] Allan’s shift from attorney to pest control founder[00:03:00] Walking away from a great job to pursue something greater[00:05:00] The sacrifices no one talks about when starting out[00:07:00] Building businesses without becoming the technician[00:08:00] The importance of hiring and not doing everything yourself[00:09:00] Overview of Pack Your Lunch and its 13 core sacrifices[00:11:00] Living your values: Why family comes before finances[00:13:00] Allan’s 7 categories of life priorities and how he ranks them[00:15:00] Focused imbalance vs the myth of work-life balance[00:17:00] Letting go of being client-facing in pursuit of scale[00:19:00] Why your business will never grow beyond you[00:20:00] The power of personal development and continual learning[00:22:00] The 10 Laws that Govern Money (and Allan’s next book)[00:24:00] Business owners and the dangers of reinvesting everything[00:25:00] The value of diversification—even for high-net-worth founders[00:26:00] Allan’s biggest failure: broken partnerships and missed priorities[00:28:00] Final advice: Choose long-term alignment over short-term emotionLinks & Resources:http://www.linkedin.com/in/allanrdraper

In this return episode, Randy Lorensen joins Eunicia Peret to go deeper into the systems and mindset that have powered his growth as a multi-business entrepreneur. From building Premier Cabinets into a 35-market national brand to launching a podcast and coaching business, Randy shares the behind-the-scenes strategies that helped him step out of operations and into true leadership. He opens up about the difference between revenue and profit, the hidden costs of poor tax planning, and how AI and automation are helping small businesses scale faster than ever. This episode is a roadmap for entrepreneurs ready to move from technician to visionary.Key Takeaways:Revenue doesn’t equal profit: Many business owners celebrate high sales without realizing their margins are brokenMost entrepreneurs overpay in taxes: If you don’t have a proactive tax team, you’re likely giving away tens or hundreds of thousands each yearLicensing creates freedom: Randy shares why licensing, not franchising, became the key to scaling without losing controlSOPs are your freedom plan: Systems and documentation make it possible to build a business that runs without youAI isn’t just for big tech: Randy is building tools that automate communication, quotes, and back-end workflows for everyday contractorsToo many owners still think small: To grow, you must be willing to replace yourself—and stop hoarding tasks you’re not the best atYour CPA may be costing you millions: Traditional accounting focuses on filing, not strategy—know the differenceMindset shifts are required at every level: From solopreneur to multi-entity owner, growth comes from letting go of old habitsTimeline Summary:[00:00:00] Reintroducing Randy and his evolving business portfolio[00:02:00] How Premier Cabinets grew to 35 markets with a licensing model[00:04:00] Why standard operating procedures create freedom[00:06:00] Turning marketing insights into scalable training[00:08:00] Building a backend CRM and automations to support licensees[00:10:00] How small businesses can use AI to improve speed and service[00:12:00] Financial blind spots: why profit margins matter more than revenue[00:14:00] Understanding contractor business economics and missed wealth[00:16:00] Why tax planning is a leadership responsibility[00:18:00] From technician to CEO: how Randy changed his role[00:20:00] Building a business that supports, not controls, your life[00:22:00] Launching Tales of Abundance and helping others break free[00:24:00] Advice for business owners: get your numbers, then get your time backLinks & Resources:https://www.linkedin.com/in/randy-lorensen-8269902a/

In this return episode, Randy Lorensen joins Eunicia Peret to go deeper into the systems and mindset that have powered his growth as a multi-business entrepreneur. From building Premier Cabinets into a 35-market national brand to launching a podcast and coaching business, Randy shares the behind-the-scenes strategies that helped him step out of operations and into true leadership. He opens up about the difference between revenue and profit, the hidden costs of poor tax planning, and how AI and automation are helping small businesses scale faster than ever. This episode is a roadmap for entrepreneurs ready to move from technician to visionary.Key Takeaways:Revenue doesn’t equal profit: Many business owners celebrate high sales without realizing their margins are brokenMost entrepreneurs overpay in taxes: If you don’t have a proactive tax team, you’re likely giving away tens or hundreds of thousands each yearLicensing creates freedom: Randy shares why licensing, not franchising, became the key to scaling without losing controlSOPs are your freedom plan: Systems and documentation make it possible to build a business that runs without youAI isn’t just for big tech: Randy is building tools that automate communication, quotes, and back-end workflows for everyday contractorsToo many owners still think small: To grow, you must be willing to replace yourself—and stop hoarding tasks you’re not the best atYour CPA may be costing you millions: Traditional accounting focuses on filing, not strategy—know the differenceMindset shifts are required at every level: From solopreneur to multi-entity owner, growth comes from letting go of old habitsTimeline Summary:[00:00:00] Reintroducing Randy and his evolving business portfolio[00:02:00] How Premier Cabinets grew to 35 markets with a licensing model[00:04:00] Why standard operating procedures create freedom[00:06:00] Turning marketing insights into scalable training[00:08:00] Building a backend CRM and automations to support licensees[00:10:00] How small businesses can use AI to improve speed and service[00:12:00] Financial blind spots: why profit margins matter more than revenue[00:14:00] Understanding contractor business economics and missed wealth[00:16:00] Why tax planning is a leadership responsibility[00:18:00] From technician to CEO: how Randy changed his role[00:20:00] Building a business that supports, not controls, your life[00:22:00] Launching Tales of Abundance and helping others break free[00:24:00] Advice for business owners: get your numbers, then get your time backLinks & Resources:https://www.linkedin.com/in/randy-lorensen-8269902a/

In this special 100th episode, host Eunicia Peret steps into the spotlight with a solo message reflecting on the biggest lessons from nearly 100 interviews with high-performing entrepreneurs. She shares the four core patterns that consistently show up in business owners who are scaling to multi-seven and eight figures. Drawing from conversations with over 300 entrepreneurs and her own advisory work at Excelstra, Eunicia unpacks the silent struggles leaders face, the blind spots in team building and finances, and why most growth stalls not from a lack of effort—but from a lack of strategic clarity. This episode is both a celebration and a roadmap for building wealth, purpose, and peace as you grow.Key Takeaways:Everyone struggles—even if they don’t show it: Top entrepreneurs admit they still face emotional and strategic battles daily—but they’ve learned to navigate them with purpose.You need the right team—not just loyal people: Team members should go the extra mile, not just make you feel good. People-pleasers may be draining your momentum.Elevate your tribe constantly: Stagnation often comes from staying too long in comfortable masterminds or networks. The next level requires new circles.Your finances may not be as optimized as you think: Most entrepreneurs haven’t updated their tax, advisory, or investment teams in years—and they’re overpaying and underleveraging.Know your exit plan early: Whether you’re building a legacy or planning to sell, defining your path changes how you grow.KPIs should reflect impact, not just numbers: Every team member must understand how their work moves the mission forward—even if they’re not in sales.Stop asking “how”—start asking “who.”: Growth comes from finding the right people, not doing everything yourself.Being “okay” financially isn’t good enough: If your wealth doesn’t energize you, something’s off. Real financial clarity should bring peace, not doubt.Timeline Summary:[00:00:00] Welcome and reflection on 100 episodes[00:01:00] Why this solo episode matters now[00:02:00] Core observation #1: Everyone struggles, even top entrepreneurs[00:04:00] Reconnecting with your “why” in different seasons of life[00:06:00] Defining mission and vision so your team can align[00:07:00] Core observation #2: Do you have the right team—or just people pleasers?[00:08:00] What top performers look for in team members[00:09:00] KPIs aren’t just about sales—they’re about client impact[00:11:00] Core observation #3: Elevate your tribe to avoid stagnation[00:12:00] How to spot when your mastermind or circle no longer challenges you[00:13:00] Evaluating energy: Who’s lifting you up vs. pulling you down[00:14:00] Core observation #4: Finances matter, and “okay” isn’t enough[00:16:00] The quiet financial misalignment plaguing most entrepreneurs[00:17:00] Why asking better questions reveals where you’ve outgrown your team[00:19:00] Ask “who,” not “how” when optimizing financial and strategic growth[00:20:00] Taxes: how many business owners leave 20–40% on the table[00:22:00] Final thoughts: stop settling, start asking, and build wealth with intention[00:25:00] Invitation to listen to top episodes and suggest future topicsLinks & Resources:https://www.linkedin.com/in/euniciaperet/

Richard Gould shares his journey from high school dropout to founder of a thriving national painting franchise with over 25 locations. In this candid conversation, Richard opens up about his early beginnings, the power of mentorship, and how a simple painting gig turned into a lifelong passion and scalable business. He discusses the critical importance of financial literacy, what it really takes to grow a franchise, and how he helps painters evolve into business owners. Richard also dives into the psychological and practical challenges of coaching, leadership, failure, and personal growth—and why the fantasy of success often overshadows the reality of consistent hard work.Key Takeaways:You don’t need formal education to build an empire: Richard’s story proves success can come from grit, mentorship, and smart decision-making.Simplicity is a superpower. Complexity kills momentum: Richard teaches his clients to keep their business models and decisions as simple as possible.Financial mismanagement is the fastest way to fail: Most business owners struggle because they don’t truly understand cash flow, expenses, and profit margins.Coaching only works when clients want to change: Richard shares that true growth begins with a willingness to fail, learn, and take responsibility.Failure is the best teacher: The most transformational moments for his clients—and himself—have come from setbacks and mistakes.Franchise growth demands mindset evolution: Each new level of business requires letting go of control and stepping into new leadership roles.Bad partnerships cost more than money: Richard learned the hard way why contracts matter and why trusting your gut can save your sanity.Your business is only as strong as your financial team: Having the right advisors who offer unbiased advice can make or break a company’s growth.Timeline Summary:0:00 – Richard’s background and how he got started in painting2:00 – The role mentorship played in his growth5:00 – Why financial literacy is non-negotiable8:00 – Social media illusions and fake success10:00 – Coaching clients who resist change13:00 – Why failure is the biggest catalyst for growth17:00 – Internal transformation and confidence20:00 – Franchise scaling mindset and leadership24:00 – Painting skill vs. business acumen27:00 – Industry comparisons and missed opportunities33:00 – Richard’s biggest business mistake and lessons learned37:00 – Final advice for entrepreneursLinks & Resources:https://www.linkedin.com/in/richard-gould-b838b157/

In this no-nonsense episode, host Eunicia Peret welcomes Dylan Lincoln, a self-made business growth strategist who climbed the healthcare ladder without a traditional four-year degree. Dylan shares his unconventional journey from aspiring firefighter to hospital executive, breaking down how grit, real-world experience, and execution trump credentials. With a focus on the healthcare industry’s financial stress, physician burnout, and the collapse of rural hospital systems, Dylan offers practical insight into why business acumen is now a must-have for physicians and how true growth stems from collaboration and creative strategy. This conversation is packed with valuable takeaways for both healthcare professionals and business leaders navigating disruption and opportunity.Key Takeaways:Degrees don’t define success: Dylan’s story proves that execution, mindset, and initiative often matter more than formal credentials.Rural hospitals are at critical risk: In Kansas alone, 66 hospitals face possible closure within 90 days, highlighting the need for new care and revenue models.Physicians need business partners: Doctors should focus on patient care while partnering with growth-minded professionals to help scale and sustain practices.Burnout is widespread and dangerous: Physician burnout is rising, and without systemic change, the result will be fewer doctors and less accessible care for patients.Know your contribution margins: Hospitals must lean into profitable service lines and strategically cut or partner on others, especially in tight-margin markets.Collaboration beats competition: Rather than trying to offer every service in-house, smaller hospitals should partner with larger systems for shared wins.Be flexible, hire for hunger: Great employees aren’t always found on paper—look for those with drive, adaptability, and a mindset for growth.Success favors the uncomfortable: Growth requires embracing risk, asking hard questions, and stepping outside the box—even in healthcare.Timeline Summary:[00:00:00] Dylan shares his early career path from EMS to dispatch and product development[00:03:00] How startup experience during COVID led to a corporate-level growth role[00:05:00] Overview of the financial crisis in healthcare, RVU models, and physician challenges[00:07:00] The critical role of business partners in helping doctors grow without burning out[00:09:00] Stark contrast between rural and urban healthcare systems and payer mix impact[00:10:00] Kansas hospitals facing closures and the ripple effect nationwide[00:12:00] Warning against extending services beyond capabilities for the sake of revenue[00:13:00] Strategic partnership examples and the “never punished for your zip code” philosophy[00:14:00] How rural hospitals and larger centers are creating virtual hub-and-spoke models[00:16:00] A discussion on career success without college—why results matter more than degrees[00:18:00] Data on critical thinking growth (or lack thereof) in college students[00:20:00] Why job candidates with real-world experience often outperform degree holders[00:22:00] Hiring advice: look beyond the resume and value hunger over credentials[00:25:00] Final thoughts on building trust, collaboration, and executing for collective wins[00:27:00] Why physicians need to be pushed—and how the right partners make that possibleLinks & Resources:www.linkedin.com/in/dylanlincoln

In this value-packed episode, Eunicia Peret speaks with Renee Fry, CEO and co-founder of Gentreo, the award-winning online estate and life planning platform. With a career spanning government, tech startups, and now fintech, Renee shares how personal experience and professional expertise converged to create a mission-driven company solving a huge gap in estate planning. They dive deep into why planning isn't just for the wealthy, how families can avoid massive legal battles, and the real-life inflection points that demand attention—and action. Renee also offers insight into leading with integrity, the risks of unchecked AI content, and the power of simplifying complex systems for everyday people.Key Takeaways:Estate planning is for everyone: It's not just for the wealthy—everyday families need to prepare for health issues, caretaking, and asset protection.Life moments drive action: Major life events—like births, deaths, illness, or moving—are often when people need to update or start estate planning.Affordability is key to access: Gentreo’s pricing model is built to remove barriers and empower families with complete, affordable legal protection.State-specific laws matter: Estate planning must be tailored to your state’s laws, which frequently change and affect healthcare proxies, wills, and POAs.Digital access saves lives: If no one can find your will or healthcare proxy, it’s as if it doesn’t exist. Secure, shareable access is essential.AI must be fact-checked: While AI can enhance productivity, using it without oversight can disrupt workflows or lead to costly misinformation.Leadership sets the tone: Ethical, thoughtful leadership influences not just your team’s productivity, but their behavior, morale, and culture.Small business owners must lead the way: By ensuring their own estate plans are in place, leaders can guide employees and loved ones to do the same.Timeline Summary:[00:00:00] Introduction to Renee Fry and the founding of Gentreo[00:03:00] Personal stories that inspired a mission to make estate planning accessible[00:05:00] The misunderstanding that estate planning is only for the wealthy[00:06:30] Estate planning’s connection to Alzheimer’s, aging, and family inflection points[00:08:00] How legal battles start when families don’t have documents in place[00:09:00] Top life events that trigger the need for planning[00:11:00] Gentreo’s model for ongoing document updates as life changes[00:13:00] The cost breakdown and how Gentreo is more accessible than attorneys[00:15:00] Importance of digital access and storing documents securely[00:17:00] Creating a full “family plan” that includes children, spouses, and aging parents[00:19:00] Estate planning tips: frequency of review, accessibility, and documentation[00:20:30] Emergency access buttons and real-life caregiver stories[00:22:00] Business lessons from working in government and respecting historical context[00:24:00] Gentreo’s female leadership team built from previous government colleagues[00:25:00] Teaching executive productivity with AI at MIT[00:27:00] Using AI to align meetings and tasks with real goals[00:29:00] Pitfalls of unverified AI content and the ripple effects of poor implementation[00:31:00] Leaders must fact-check and take responsibility for the tools they use[00:33:00] Closing thoughts on ethical leadership and modeling excellence for your teamLinks & Resources:https://www.linkedin.com/in/renee-fry-a4ab133/

In this fast-paced and forward-thinking episode of Your Business, Your Next Level, host Eunicia Peret sits down with Eric Berman, co-founder and CEO of Lil Snack—a web-first gaming company that’s redefining consumer engagement through daily, pop-culture-inspired games. Eric shares how he and his team built a product with half a million monthly users and partnerships with major media platforms, all with less than $8K in marketing spend. From harnessing feedback at scale to thinking differently about AI, distribution, and sustainability, Eric reveals the mindset and strategy behind scaling in 2025 and beyond.Key Takeaways:Move fast and stay visible: In today’s tech landscape, your biggest moat is speed and transparency—build in public and learn as you go.Feedback is a gift: Lil Snack operates on one core value—listen, act, and celebrate feedback from users, partners, and the team.Distribution is everything: Rather than build a new app, Lil Snack puts games inside apps where users already are—like Peacock, Reddit, and BuzzFeed.Make money, not just noise: Forget unicorn dreams. Real businesses focus on revenue, sustainability, and customer relationships.Build with ego-free transparency: The best decisions come from putting aside pride, listening deeply, and staying honest about what works.AI is a tool, not a crutch: Use AI to accelerate creativity and execution, not to replace human connection or originality.Work-life balance is real: When you build with intention, your business can enhance—not consume—your home life.Write your own playbook: The best strategies are authentic, unorthodox, and tailored to your mission. There is no one-size-fits-all path.Timeline Summary:[00:00:00] Eric introduces Lil Snack and its rapid growth without traditional marketing[00:01:30] Building in public and going live before incorporating—why speed wins[00:03:00] From one texted game to half a million players per month[00:04:30] Core company value: feedback is a gift[00:06:00] Expanding to major platforms like Reddit and NBCU through partnerships[00:07:30] Lessons from Hulu and the decline of native app dominance[00:08:30] Web-first strategy enables agility, scalability, and speed[00:10:00] The future of AI and how consumer behavior is already shifting[00:12:00] High-fidelity, AI-supported games created in the browser[00:14:00] Fundraising insights: control the business, play the long game[00:15:30] Study small business fundamentals—revenue beats vanity metrics[00:17:30] The value of staying alive and ready as AI and web tech evolve[00:19:00] Why transparency and stewardship matter more than ever[00:20:30] How Lil Snack uses humans + AI to create new opportunities for creatives[00:23:00] Hiring remote talent with intention, contracts, and mutual respect[00:26:00] Letting references interview the company to ensure cultural alignment[00:29:00] Eric’s biggest regret: moments where work overtook family[00:30:00] The sticker ritual with his daughter and the power of shared purpose[00:32:00] When to fire clients and protect your mental health[00:34:00] Why people—not just product—make or break the business[00:35:00] Final advice: trust your gut, ignore the noise, and write your own playbookLinks & Resources:https://www.linkedin.com/in/lileric/

In this powerful episode, Eunicia Peret sits down with Mike Harvey, founder of The Roof Resource, to explore how radical transparency and customer-first thinking can upend an entire industry. Mike shares how his background in corporate America and a pivotal 48-hour window sparked a mission to disrupt traditional roofing models. With a flat-fee structure, virtual service model, and customer-obsessed approach, he’s bringing truth, clarity, and savings to homeowners across the country. From burning the boats to picking up the sword, Mike’s story is a blueprint for courageous leadership and values-driven entrepreneurship.Key Takeaways:Radical transparency wins trust: Mike's flat-fee model demystifies roofing costs and removes unnecessary markups that hurt consumers.Customer obsession fuels innovation: Treating every homeowner like family has driven The Roof Resource’s success and national expansion.Virtual roofing is possible—and scalable: Mike built a system to quote, manage, and deliver roofing jobs entirely online, with no sales visits.Burn the boat to move forward: True entrepreneurial commitment requires cutting off backup plans and going all-in.Pick up the sword: Embracing full ownership of your business journey leads to unmatched empowerment and accountability.Gratitude is a game-changer: Starting the day with gratitude grounds leaders mentally and emotionally to handle daily business pressures.Clarity is inspiring: Whether with clients or franchisees, setting clear expectations prevents misalignment and drives better outcomes.Believe in yourself, fully: Confidence and internal validation are essential to lead with conviction and take bold, industry-shaping actions.Timeline Summary:[00:00:00] Mike’s corporate background and how a chance opportunity in roofing changed everything[00:02:00] Selling roofs without experience—and realizing the ethical dilemma in markup models[00:04:00] The moment that inspired a flat-fee approach rooted in fairness[00:06:00] Building The Roof Resource from a single job to a multi-state brand[00:08:00] How consumers reacted to a radically different experience[00:10:00] Navigating industry skepticism and proving the model works[00:12:00] The concept of burning the boat—leaving behind comfort and safety[00:14:00] Picking up the sword—owning the risk, growth, and responsibility of entrepreneurship[00:17:00] Letting go of partnerships that no longer align with your mission[00:19:00] Internal vs. external validation and the evolution of leadership intuition[00:22:00] Mike’s biggest entrepreneurial superpower: people and culture[00:24:00] Drowning out the naysayers by staying close to real customer impact[00:26:00] A hard-earned lesson in the power of clearly aligned expectations[00:29:00] How unclear expectations lead to poor outcomes for consumers and teams[00:30:00] Mike’s top leadership practice: beginning each day with gratitudeLinks & Resources:https://www.linkedin.com/in/mike-harvey-77193225/

In this high-energy episode of Your Business, Your Next Level, host Eunicia Peret sits down with Michael Johnson—visionary speaker, business mentor, and former professional ballroom dancer—to explore the power of human creativity in an AI-driven world. Michael shares his unique story from dance floors to boardrooms, and how his company, Business Choreography, helps entrepreneurs fuse heart, soul, and strategy to scale with impact. With AI advancing rapidly, Michael offers a powerful reminder that authenticity, insight, and personal development remain our most irreplaceable assets. It’s a must-listen for any leader looking to thrive—not just survive—in the new age of innovation.Key Takeaways:AI can’t replace heart and soul: What sets entrepreneurs apart is their lived experience, insight, and emotional intelligence—things AI can’t replicate.Use AI as a partner, not a crutch: Leverage AI to move faster and more efficiently, but never let it replace your human voice and intuition.Cheap knockoffs don’t win: Regurgitated ideas and AI-generated business models lack originality and will be transparent to consumers.Focus drives feelings: What you focus on shapes your perception and experience of the world—especially in uncertain times.Reinvention is a skill: The art of change lies in seeing uncertainty as opportunity and responding with intentional, heart-driven action.Personal development is no longer optional: To navigate the emotional toll of constant innovation and noise, leaders must train their mindset like a muscle.Social media is a circus: Learn to control your inputs—what you consume, focus on, and react to—because they shape your business outcomes.Fall down seven, get up eight: Whether the fall is external or internal, true success comes from the decision to keep rising.Timeline Summary:[00:00:00] Introduction to Michael Johnson, his background, and early entrepreneurial journey[00:02:00] From childhood dance classes to teaching as a teenager and turning pro[00:04:00] Mental challenges, NLP training, and starting a personal development company[00:06:00] The role of AI and why humanity still holds a unique advantage[00:08:00] How to stay relevant by integrating creativity with technology[00:11:00] Training AI to assist your creative voice, not override it[00:13:00] The danger of building businesses based on generic AI content[00:15:00] Metaphor of dancers copying champions—and why it fails[00:17:00] How imitation shows up in business and why it doesn’t work[00:20:00] The illusion of certainty vs. true resilience through mindset[00:22:00] Henry Ford, horsepower, and today’s AI transition[00:25:00] Personal development as the foundation for long-term leadership[00:28:00] Teaching values, reflection, and internal awareness as daily practices[00:30:00] The Wild West of the internet and guarding your personal fortress[00:32:00] A simple values hierarchy exercise anyone can do today[00:34:00] Reflections on regret, growth, and the power of “right now”[00:37:00] The importance of gratitude, presence, and forward motion[00:39:00] Michael’s podcast “Seven Eight” and the mission to inspire resilience[00:41:00] Closing reflections on owning your worth and embracing progressLinks & Resources:https://www.linkedin.com/in/michael-johnson-3149151ab/

In this deeply moving episode of Your Business, Your Next Level, host Eunicia Peret sits down with Dr. Eric Kozfkay, a board-certified osteopathic physician specializing in holistic pain and stress management. Dr. Kozfkay shares the story behind his revolutionary treatment model—one that combines ketamine infusions, stellate ganglion blocks, and breathwork to help patients experience long-lasting relief from chronic pain, PTSD, anxiety, and depression. He also reveals how Exponential Health, his West Michigan clinic, is breaking from traditional systems to offer truly personalized care. From military veterans and business executives to patients living with trauma for decades, this episode is a powerful testimony to the healing possible when body, mind, and spirit are treated together.Key Takeaways:Treat the person, not the pain: Dr. Kozfkay’s approach focuses on healing the root emotional and neurological causes—not just masking physical symptoms.The “Trinity” works: Ketamine infusions, stellate ganglion blocks, and breathwork create a powerful system reboot, helping patients achieve clarity and calm.Trauma often underlies chronic conditions: Many patients suffering from pain have unresolved trauma that traditional medicine fails to address.Experience unlocks understanding: For skeptical physicians or patients, firsthand experience of these treatments shifts mindsets and outcomes.Conventional medicine is fragmented: Treating symptoms in isolation misses the bigger picture. A holistic, integrated model leads to better results and lower costs.Anonymity matters: High-functioning individuals, including physicians, often seek privacy and out-of-pocket care to avoid stigma while receiving transformative treatment.Gratitude amplifies healing: Simple practices like breathwork, nature walks, and mindfulness play a vital role in regulating the nervous system and restoring balance.Timeline Summary:[00:00:00] Introduction to Dr. Kozfkay and his background in osteopathic and pain medicine.[00:02:00] His journey from traditional chronic pain care to alternative, holistic solutions.[00:04:00] How ketamine, breathwork, and stellate ganglion blocks became core tools in his practice.[00:06:00] The emotional roots of pain and how releasing trauma improves patient outcomes.[00:08:00] Explanation of the “Trinity” and how all three treatments work together.[00:10:00] Inside Exponential Health: a model for integrative care outside the insurance system.[00:12:00] The physiological science behind breathwork and ketamine-induced neuroplasticity.[00:14:00] Offering anonymous care for executives, physicians, and others seeking privacy.[00:16:00] Safety of ketamine infusions and how patients are monitored and supported.[00:18:00] Benefits for patients with PTSD, Lyme disease, and chronic nervous system overload.[00:20:00] Clarifying the mechanism of stellate ganglion blocks and how they reset stress response.[00:22:00] Why America’s nervous system needs a reboot—and how this protocol could scale.[00:24:00] The power of daily gratitude, nature, and awareness in regulating the body.[00:26:00] Simple nasal therapy for improved oxygenation and healing through breath.[00:28:00] Dr. Kozfkay’s reflections on struggle, gratitude, and how pain can lead to purpose.[00:30:00] His final advice: dance, sing, play—and remember that healing starts with presence.Links & Resources:https://www.linkedin.com/company/expohealth

In this groundbreaking episode of Your Business, Your Next Level, host Eunicia Peret is joined by Dr. Michael Foreit, a second-generation osteopathic physician and international advocate for non-surgical spinal decompression. Dr. Foreit shares the powerful story of how a personal injury led him to discover—and champion—a revolutionary device that’s now helping patients across 55+ countries avoid invasive spinal surgeries and opioid dependence. From patient case studies to the failures of current medical protocols, this episode is a masterclass in innovation, disruption, and truly patient-centered care.Key Takeaways:Non-surgical decompression is changing lives: A groundbreaking alternative to spinal surgery, this method boasts success rates over 90% and is reducing pain and restoring function for thousands globally.The U.S. medical system is slow to adapt: Despite decades of success, the treatment remains underutilized due to outdated protocols, insurance constraints, and surgeon resistance.Steroid injections and ablations are stopgaps: Widely used treatments like epidural steroid injections and nerve ablations offer only temporary relief and often worsen long-term outcomes.Real results come from negative pressure: Devices like the DRX9000 create targeted, pain-free decompression that promotes disc healing and long-term recovery.Surgeons aren’t always incentivized to educate: Dr. Foreit challenges the silence within medical schools and clinical institutions that ignore non-invasive treatments due to lack of testing or reimbursement.Patient outcomes are being sacrificed for profits: Many patients are pushed toward surgeries or lifelong prescriptions, even when safer, proven alternatives exist.Decompression works across demographics: From aging patients to injured truck drivers, Dr. Foreit has seen success in people of all ages, conditions, and work backgrounds.Global adoption is underway: With clinics now opening across the Middle East, Europe, and Asia, this treatment is finally gaining the attention it deserves.Timeline Summary:[00:00:00] Introduction and background on Dr. Foreit’s work in osteopathic care and holistic medicine.[00:02:00] Personal story of spinal injury that led to discovering spinal decompression.[00:04:00] Development of the VAX-D device and early research behind decompression therapy.[00:06:00] Clinical studies confirming 300–400 pounds of negative pressure during treatment.[00:08:00] Resistance from insurance companies and surgical industries to adopt new approaches.[00:10:00] Why steroid injections remain common despite limited effectiveness.[00:13:00] The dangers of ablations and pain stimulators as symptom-masking treatments.[00:17:00] Case examples from Foreit’s own practice treating thousands of patients in Gary, Indiana.[00:19:00] Risks of spinal fusions and the widespread problem of adjacent segment syndrome.[00:22:00] Upcoming triple-blind study at University of South Florida and expected disruptive results.[00:25:00] The importance of conservative, hands-on treatment over invasive care.[00:27:00] Failures in medical school curricula and why future doctors aren’t learning decompression.[00:30:00] MRI results and real-world evidence of disc retraction and pain reduction.[00:33:00] Spinal fusion success rates versus decompression efficacy.[00:35:00] Global expansion: from Kuwait to Prague, Vietnam to Jordan.[00:38:00] Call to action for patients, providers, and employers to rethink spinal care strategies.Links & Resources:https://www.linkedin.com/in/michael-foreit-do-304069136/

In this episode of Your Business Your Next Level, I sit down with Kevin Dominik Korte, entrepreneur, investor, and president of Univention North America. From managing teams across continents to navigating open-source software for enterprise IT, Kevin brings a refreshing mix of global perspective and grounded leadership.We discuss what it takes to lead in a high-trust, high-autonomy environment, how distributed teams can actually outperform centralized ones, and why simplicity is a competitive advantage in both tech and management. Kevin also shares his transition from corporate to ownership, how he stays aligned with his team across time zones, and the mindset shifts required when your product is both technical and mission-driven.Key Takeaways:Distributed Teams Can Be More Effective—If You Lead Well: Clear communication, shared goals, and accountability systems make global teams thrive.Ownership Brings Clarity: Kevin’s move into a leadership role brought simplicity and alignment—once he knew what to say no to.Simplicity Wins in Complex Markets: Even in technical industries, Kevin shows that reducing friction and clarifying purpose accelerates results.Global Perspective, Local Action: Managing teams across cultures and time zones gave Kevin new insight into what actually drives performance.Leadership = Clarity + Trust: Kevin believes the best leaders don’t micromanage—they align, empower, and clarify.Timeline Summary:[00:00] - Kevin’s path from global IT to president of Univention North America[03:00] - Building trust and structure in distributed teams[06:00] - Open source in enterprise—balancing complexity and simplicity[08:00] - Why alignment matters more than oversight[10:00] - Leadership lessons from cross-border growth[12:00] - How ownership clarified his role and his goals[14:00] - Final thoughts on growth, trust, and managing with purposeLinks & Resources:https://www.linkedin.com/in/kevindkorte/

In this rich and thoughtful episode of Your Business, Your Next Level, host Eunicia Peret talks with Leon Leinbach, serial entrepreneur and founder of Keystone Construction and Blue Jay Garage Doors. Leon shares how his early experiences on a family farm and in metal repair laid the foundation for a life of entrepreneurship. From launching his first company as a teenager to now leading multiple successful businesses, Leon reveals how purpose-driven culture, hiring strategy, and humility have guided his journey. He also unpacks how he’s raising the next generation of leaders—his six daughters—through intentional exposure to business and leadership, even at an early age.Key Takeaways:Start Early and Stay Curious: Leon’s journey began with raising rabbits and fixing farm equipment, building entrepreneurial muscle long before he launched a formal business.Opportunities Create Companies: Both Keystone Construction and Blue Jay Garage Doors were born out of solving problems Leon encountered firsthand.Culture Is Intentional: Weekly culture meetings and consistent reinforcement of core values help Leon’s teams stay aligned and motivated.Integrate Personal Goals into Company Vision: Leon believes company visions should be big enough to support employees’ individual dreams.Fail Fast, Learn Faster: A major hiring misstep taught Leon the hard truth of hiring for integrity and fit before skill—and the importance of acting quickly when it’s not right.Raise Leaders, Not Dependents: Leon’s kids go through a one-year internship after 8th grade to learn real-world business skills, and they must apply for roles just like anyone else.Adapt or Get Left Behind: Business is constantly changing, and success goes to those willing to evolve every three to five years.Timeline Summary:[00:01:00] Leon’s early background on a farm and discovering entrepreneurship as a teenager.[00:03:00] Starting Keystone Construction after managing operations at just 17 years old.[00:04:00] How necessity led to launching Blue Jay Garage Doors.[00:05:00] Raising rabbits, repairing equipment, and learning to invoice and interact with customers.[00:06:00] Early job leadership roles that built the confidence to launch his own company.[00:08:00] Leon’s father didn’t want him to start a business—but still supported him.[00:09:00] Internships for each of Leon’s daughters after 8th grade, working directly with him.[00:11:00] His daughters’ feedback: exposure to real business tasks was eye-opening.[00:13:00] Culture-building through vision alignment and weekly meetings.[00:15:00] The five core values: God, people, humility, growth mindset, and have fun.[00:17:00] Culture meetings include internal presentations tied to values and company issues.[00:20:00] Each business has its own subculture, even if the core values are the same.[00:21:00] Biggest failure: hiring the wrong person, and learning the cost of not addressing it early.[00:23:00] Lessons on matching skillset to role and hiring for integrity first.[00:25:00] Why he values masterminds and business coaches—but only when the coach has real experience.[00:27:00] Recognizing when to move on from a coach who no longer fits the next growth stage.[00:28:00] Choosing masterminds: look for industry-aligned peers just slightly ahead of you.[00:30:00] Final advice: constant adaptation is essential to long-term business success.Links & Resources:https://www.linkedin.com/in/leonleinbach/

In this dynamic episode of Your Business, Your Next Level, host Eunicia Peret sits down with Doug Winston, president of DNM Electrical Contracting, DNM Utility Construction, and Northeast Utility Equipment Repair. Doug brings decades of experience in the utility and skilled trades sector, and his entrepreneurial journey is anything but linear. From residential wiring to storm restoration and building cell towers, Doug has consistently grown by following opportunity and solving inefficiencies. With powerful lessons on leadership, pricing, cash flow, and niche market strategy, Doug’s story is a blueprint for long-term success in contracting and beyond.Key Takeaways:Follow Opportunity, Don’t Fear Change: Doug grew his business by continuously exploring new markets—from gas stations to cell towers to storm recovery.Hire and Keep Good People: Long-tenured employees are the result of trust, flexibility, and doing the right thing even when it’s not required.Know Your Numbers: Business owners must understand real costs, margins, and cash flow—not just rely on accountants or bookkeepers.The Riches Are in the Niches: Competing on price is a race to the bottom; specialization reduces competition and raises perceived value.Cash Flow and Credit Matter: Poor cash management can sink even successful businesses. Strategic use of credit, vendor terms, and banking relationships is critical to survival and scale.Always Have a Plan B: Whether it’s in business or racing, success demands flexibility, backup plans, and exit strategies.Timeline Summary:[00:01:00] Doug’s career roots in residential electrical work and the path to owning his own business.[00:03:00] Pivoting from residential to commercial, then into cell towers and high-voltage utility work.[00:05:00] Storm restoration work begins with Hurricane Katrina—and leads to a new business in equipment repair.[00:06:00] Creating additional revenue streams by solving internal inefficiencies.[00:07:00] Building team loyalty through flexibility and a values-driven culture.[00:08:00] Why understanding pricing and knowing your real costs can’t be outsourced.[00:11:00] Problems with relying solely on accountants or traditional methods like the cash basis of accounting.[00:12:00] Niche markets help eliminate price-based competition and allow for better profitability.[00:14:00] Cash flow strategies: vendor payment terms, line of credit management, and cost-saving techniques.[00:17:00] Growth traps: how to evaluate whether your business is truly ready to take on new work.[00:19:00] Importance of having contingency plans for business moves—and how racing principles apply.[00:21:00] Doug’s biggest financial scare and how it taught him to protect cash and choose the right bank.[00:27:00] Final thoughts on seeking advice, trade associations, and never being the lone wolf in business.Links & Resources:https://www.linkedin.com/in/doug-winston-8311b339/

In this episode of Your Business, Your Next Level, host Eunicia Peret is joined by Mike Fitzpatrick, founder and CEO of NCX Group, a leading cybersecurity consultancy. With over 25 years in cybersecurity and four decades in IT, Mike shares a no-nonsense breakdown of how businesses—especially small and mid-sized ones—are massively underprepared for cyber threats. He covers the evolution of cybersecurity from its infancy to today's AI-fueled threat landscape, the legislative roots of breach law, and how his early methodology became the standard used across industries. Mike also gives a deeply personal look at the emotional toll of cyberattacks, underscoring why cybersecurity is not just a technical problem—it’s a business survival issue.Key Takeaways:Cyber Risk is the #1 Business Risk: Most business owners are unaware of how vulnerable they are, often finding out only after a breach.Secure Your Crown Jewels First: Mike’s methodology starts by identifying what’s most critical and building security from the inside out.AI Has Changed the Game: Generative AI has dramatically increased the effectiveness of phishing and social engineering attacks.Disconnect Between IT and Leadership is Dangerous: Too many CEOs assume IT has security handled—without ever verifying the risk.Education is the Best Defense: From policies to employee training, proactive awareness is the single most cost-effective way to defend against cyberattacks.Timeline Summary:[00:01:00] Mike shares his 40+ year background in IT and the founding of NCX Group.[00:03:00] His early work on cybersecurity legislation with Senators Feinstein and Bono Mack.[00:06:00] Reflections on meeting Steve Jobs, Wozniak, and Bill Gates—and the impact of early tech culture.[00:08:00] How the "people, process, technology" framework shaped modern cybersecurity risk assessment.[00:10:00] The evolution of his Secure24 methodology into what is now the NIST standard.[00:14:00] A real-world case: ransomware shutting down a company for over 30 days, costing millions.[00:17:00] The launch of his CSO advisor program to educate professionals serving CEOs.[00:20:00] Why small businesses are primary targets, not exceptions, in cybersecurity attacks.[00:22:00] How AI-driven phishing campaigns have pushed successful breach rates up to 50%.[00:26:00] The emotional and relational impact of a cyberattack—on families, teams, and business survival.[00:29:00] What business owners must do: policy, training, assessments, and better IT communication.[00:33:00] Mike’s biggest business lesson: misplaced trust and the need to pause before making key decisions.Links & Resources:https://www.linkedin.com/in/ncxgroup/

In this insightful episode of Your Business, Your Next Level, host Eunicia Peret sits down with Kim Ellis, a seasoned entrepreneur with over 30 years of experience in the healthcare industry. Kim shares how she launched her first home care business after a dramatic split with a former employer and built it into a thriving enterprise with over 700 employees. With deep expertise in Medicaid-based care, employee culture, and system innovation, Kim discusses how she’s helped transform the home healthcare landscape—while staying grounded in what matters most: people, service, and adaptability. This episode is packed with tactical insight for business owners in healthcare and beyond.Key Takeaways:Start with What You Know: Kim’s first business move was simply connecting with the clients and employees she already knew, then building from there.Focus on Culture: Creating a supportive environment for employees—through competitive pay, flexible scheduling, and creative incentives—has been essential to long-term success.Be Operationally Proactive: Building a custom software system to streamline compliance and reporting helped Kim’s companies stay ahead of regulatory changes and audits.Prepare Clients and Families: Many people don’t realize in-home care is an option. Agencies must educate the public while ensuring staff are thoroughly vetted and trained.Let Go of Control: One of Kim’s biggest lessons is realizing you can’t change others—only how you show up, respond, and lead.Timeline Summary:[00:01:00] Kim’s background and how she launched her first company out of frustration and necessity.[00:04:00] The early home care market and how Medicaid became a sustainable path.[00:06:00] Misconceptions about in-home care and why many families don’t know it’s an option.[00:08:00] How to evaluate home care agencies—and the difference between licensed and unlicensed providers.[00:10:00] Types of care available in the home, from basic assistance to skilled nursing.[00:11:00] How Kim built a culture that supports single moms, encourages loyalty, and promotes long-term retention.[00:13:00] Navigating low reimbursements and staffing shortages by embracing systems and scale.[00:14:00] Future trends: AI, telehealth, and innovation in patient care delivery.[00:16:00] Staying ahead of regulations by monitoring changes and improving quality proactively.[00:17:00] Kim’s personal and professional lessons on letting go, taking ownership, and growing from failure.[00:19:00] Final advice: Pause, breathe, and deal with problems calmly to gain clarity and avoid costly reactions.Links & Resources:https://www.linkedin.com/in/kim-ellis-ans/

In this powerful episode of Your Business, Your Next Level, host Eunicia Peret welcomes Lyuda Ksenych, founder and CEO of H2H Movers and Movers Accelerated Growth and Innovation Consulting. Lyuda shares her remarkable journey from arriving in the U.S. with only $400 to building a multi eight-figure business in one of the most notoriously challenging industries—moving and relocation. She dives into the foundational mindset shifts that fueled her success, the gritty realities of operating in a male-dominated field, and how she’s helping elevate the entire moving industry by professionalizing operations and reshaping its reputation.Key Takeaways:Mindset by Me, Not to Me: Shifting from a victim mentality to a leadership mindset was the foundation of Lyuda’s business growth.Know Your Numbers: Underpricing services nearly cost her business its sustainability—clarity on financial goals changed everything.Add Value, Then Raise Prices: Higher pricing demands stronger value delivery—and consumers respect what they invest in.Protect Your Business: Clear client communication, legal safeguards, and proactive customer service systems are essential for avoiding disputes.Know Your Why: True success comes when your business goals align with personal fulfillment—and that starts with understanding your deepest motivators.Timeline Summary:[00:01:00] Lyuda shares her immigration story and how she got started in the moving industry with only $400.[00:03:00] The origin of H2H Movers and the unexpected path to business ownership.[00:06:00] Problems within the moving industry and her mission to raise professional standards.[00:10:00] Advice for consumers on choosing legitimate, trustworthy moving companies.[00:14:00] State-by-state regulation differences and why Illinois is especially strict.[00:15:00] The "to me" vs. "by me" mindset and how it changed her business trajectory.[00:17:00] What it’s like to be a female CEO in a male-dominated field—and how she earned respect.[00:22:00] Systems and communication that protect moving companies from financial abuse.[00:26:00] How real-time check-ins with customers prevent poor outcomes before they escalate.[00:27:00] The cost of undercharging—and how clarity on your financial destination shapes pricing.[00:32:00] Lyuda’s final message on knowing your “why” and how it drives both fulfillment and success.Links & Resources:https://www.linkedin.com/company/h2h-movers-inc/

In this heartfelt and insightful conversation, host Eunicia Peret sits down with Cristina Crays, co-operator of Chick-fil-A Avalon in Alpharetta, Georgia. Cristina shares her journey from supporting her husband’s leap from IT into fast food entrepreneurship, to becoming a full-time partner in a high-performing Chick-fil-A location. The episode explores the power of intentional relocation, community engagement, and the often-unspoken realities of launching and scaling a franchise business—especially when expectations and initial outcomes don’t align.Key Takeaways:Chick-fil-A’s Franchise Model: Cristina offers a rare behind-the-scenes look at the competitive selection process and what makes Chick-fil-A’s model unique.Strategic Relocation: Relocating the franchise to align with family and lifestyle goals proved to be pivotal in building a thriving community-centric business.Marketing That Works: Relationship-based marketing—especially through schools and churches—was key to turning around a slow start.Invest in People First: Prioritizing team culture and employee relationships ultimately improves customer experience.Gratitude Through the Grind: Maintaining faith and focus during challenging phases, such as the Avalon store’s slow start, leads to long-term success.Timeline Summary:[00:01:00] Cristina’s backstory and how she and her husband John got started with Chick-fil-A.[00:04:00] Transitioning through three different franchise locations over two decades.[00:06:00] Why relocating to Alpharetta (Avalon) became a personal and strategic decision.[00:10:00] Building community connections through church and school partnerships.[00:13:00] The rough start at Avalon and how saying “yes” to every opportunity changed everything.[00:15:00] Big wins: Three “Symbol of Success” awards and turning things around with strategic marketing.[00:18:00] The underrated power of responsiveness and follow-through in business networking.[00:21:00] What makes Chick-fil-A’s franchise model uniquely supportive for families.[00:24:00] Lessons from tough seasons and staying committed to core values.[00:27:00] Cristina’s message for fellow entrepreneurs: stay the course—it’s a long game.Links & Resources:https://www.linkedin.com/in/cristina-crays-95452811/

In this episode of Your Business Your Next Level, I sit down with Eric Hassett, fourth-generation owner of Hassett Ace Hardware in Palo Alto, California. While many see hardware stores as old-school retail, Eric has transformed his family business into a thriving, forward-thinking company—balancing tradition with innovation.Eric shares how his background in tech and analytics helped him streamline operations, improve customer experience, and make smarter decisions using data. We also explore what it’s like running a multi-location retail operation, the pressures of staying independent in a consolidated industry, and how culture and team development are key drivers of long-term success. Whether you're in retail or just looking to improve how you lead people and processes, this episode offers powerful, practical insights.Key Takeaways:Data-Driven Doesn’t Mean Cold: Eric proves you can lead with heart while still using analytics to improve efficiency and outcomes.Independent Retail Still Has an Edge: Personalized service, community roots, and team culture make a local business thrive—even in a big-box world.Team is Everything: Investing in people development, communication, and culture creates a place where employees want to stay and grow.Don't Just Rely on Instinct: Eric emphasizes using metrics and measurement to back up decisions—even in legacy businesses.Modern Tools in Traditional Spaces Work: From CRM to inventory systems, applying tech thoughtfully gives local businesses a competitive edge.Timeline Summary:[00:00] - Eric’s background in tech before joining the family hardware business[02:00] - Balancing tradition with modernization in a 4th generation company[04:00] - Using data and analytics to improve operations and decision-making[06:00] - Investing in employee development and communication[08:00] - How Hassett Ace Hardware competes with big-box retailers[10:00] - Building a culture where people feel seen, heard, and empowered[12:00] - Why tech tools like CRM aren’t just for SaaS companies[14:00] - The biggest challenges of running a retail business today[16:00] - Advice for leaders who want to blend empathy with systems[18:00] - Final thoughts on legacy, leadership, and driving your next levelLinks & Resources:https://www.linkedin.com/in/eric-hassett/

Jerry Hraban, founder of Premier Insurance Partners and national leader in insurance wholesaling, joins Eunicia Peret to break down what it really takes to build long-term wealth and scale a sustainable business. With over 20 years in the industry, Jerry shares why he intentionally chose a residual-income model early in his career and how persistence—not talent—ultimately drove his success. The conversation dives into the realities of the insurance industry, the importance of ethical selling, and how to build trust in a commission-driven world. Jerry also unpacks powerful lessons around team building, letting go of control, and why most business owners stay stuck. From writing a book to position yourself as an expert to mastering patience in decision-making, this episode is packed with practical strategies for building a business that lasts.Key Takeaways:Residual income builds real wealth: Subscription-based models create long-term financial stabilityPersistence beats talent: Consistency over time will outperform short bursts of effortEvery industry has bad actors: The key is education, transparency, and offering clients real optionsDon’t react too quickly: Thoughtful decisions often come from slowing down, not speeding upYou don’t need to be the smartest: Following proven systems and staying consistent leads to successTeam building requires letting go: Growth happens when you stop trying to control everythingMistakes accelerate growth: Learning quickly is more important than avoiding failureMost business owners stay small by choice: Fear of losing control limits scalabilityPerception matters: Positioning yourself as an expert can transform your business opportunitiesDifferentiation is everything: You must stand out beyond price, service, and generic claimsTimeline Summary:[00:00:00] Introduction to Jerry Hraban and his background[00:02:00] Why he chose insurance and the power of residual income[00:04:00] Early struggles and building long-term success[00:05:00] The reality of commissions and trust in financial services[00:06:00] Mis-selling across industries and ethical responsibility[00:07:00] Training agents and providing better client options[00:08:00] Educating CPAs and bridging knowledge gaps[00:10:00] Specialization vs. being a “jack of all trades”[00:11:00] Persistence vs. intelligence in business success[00:12:00] Staying the course during difficult periods[00:14:00] Avoiding comparison and focusing on your own pace[00:15:00] Building a company vs. being self-employed[00:16:00] Letting go of control and empowering your team[00:17:00] Why mistakes are necessary for growth[00:18:00] Leadership lessons and managing employees effectively[00:19:00] Early mistakes: reacting too quickly in business[00:21:00] The power of patience and thoughtful responses[00:23:00] Giving yourself and others grace in communication[00:24:00] Positioning yourself as an expert (books, speaking, content)[00:26:00] Differentiating yourself in a crowded market[00:28:00] Final thoughts on growth, branding, and long-term successLinks & Resources:https://www.linkedin.com/in/jerryhraban/