Zero Days Since...Podcast

Ten episodes, nearly eleven hours of stories, and one unforgettable first season later, Zero Days Since is officially bingeable. In the season one finale, Jason Robinson and Chelsea Adler settle in wearing pajamas, pour a celebratory glass of Whiskey Del Bac, and look back at the moments that defined their first year documenting the creation of their wooden purse brand, Timber Tote. From Chelsea’s childhood Kate Spade purse—and the cereal-box purses it inspired—to preparing for New York Fashion Week, this episode traces just how far the business has come. Jason and Chelsea revisit surprise guests, product sightings “in the wild,” favorite local drink sponsors, chaotic podcast games, parenting moments, business setbacks, and the vulnerable conversations that reminded them why they started sharing this journey in the first place. They also close out the season with a round of “Most Likely To,” a little season-one trivia, and plenty of the laughter, arguments, and genuine friendship that have made the show what it is. Season two is coming, and New York Fashion Week is on the horizon. Follow Zero Days Since on Instagram and subscribe on YouTube to keep up with Timber Tote, behind-the-scenes updates, and the next chapter of the story.

What starts as a fun creative experiment can turn into something much bigger — sometimes before you even realize you’re building a real business. In this episode of Zero Days Since, Jason Robinson and Chelsea Adler reflect on the unexpected evolution of Timber Tote: from a playful idea born during a slow season to a growing brand with real customers, artist collaborations, legal questions, licensing decisions, and a business model that keeps expanding. The conversation begins with one of the biggest questions creative founders face: should you patent your idea, protect your process as a trade secret, or focus your energy on building the brand faster than anyone else can copy it? Jason and Chelsea talk through the practical realities of patent protection, why some ideas are harder to protect than people assume, and how they weighed the cost of legal protection against the need to invest in growth. They also dig into the business side of partnership: setting up accounts, separating money, formalizing responsibilities, and thinking through what happens when a fun project becomes something that needs structure. As Timber Tote grows, so does the need for clearer systems. One of the biggest turning points comes through their artist collaborations. By working with Tucson creatives through licensing, wholesale, and commission-based models, Jason and Chelsea begin to see Timber Tote not just as a product, but as a platform — one that can connect artists, makers, boutiques, customers, and local commerce in a more meaningful way. Along the way, they discuss intellectual property, creative ethics, AI, copyright, Disney, public domain, Shark Tank dreams, Fashion Week goals, and the reality of building something original in a world where imitation is always possible. This episode is about the beautiful, chaotic, eye-opening process of turning a “what if?” into a working business. Topics include: Turning a creative experiment into a business Building the Timber Tote brand Patents, trade secrets, and intellectual property Business partnerships and founder decisions Artist collaborations and licensing models Tucson creatives and local commerce AI, creative ownership, and ethical questions Fashion Week, Shark Tank, and bigger brand dreams Zero Days Since follows two founders as they build a wooden handbag brand from the inside out — with honesty, humor, tequila, and plenty of lessons learned along the way.

Everyone Wants a Piece: The Power of Creative Collaboration Welcome back to another episode of Zero Days Since, the podcast where founders Chelsea and Jason journal the highs, lows, and “whiskey-fueled” breakthroughs of building a wooden purse brand. In this installment, titled “Everyone Wants a Piece,” our favorite designer-woodworker duo dives deep into the magnetic pull of creative collaboration. From local murals scaled down to the palm of your hand to the looming bright lights of New York Fashion Week, this episode is an masterclass in how to build a brand that people—and fellow artists—can’t wait to be part of. If you’ve ever wondered how two founders stay grounded while their “Timber Totes” start showing up in airport galleries and high-end pro shops, this is the story for you. Chelsea and Jason open up about the “ego-check” moments of success, the grit required to move from a living room operation to mass production, and why they’re finally ready to “cash the check” on the glowing terms people use to describe their work. Turning Fine Art into Designer Handbags: A New Medium At the heart of Timber Tote’s success is a radical approach to artisan craftsmanship. Instead of just making a product, Chelsea and Jason have turned their wooden purses into a new canvas for the local art community. They discuss the evolution of their most iconic partnerships—like their first collaboration with tattoo artist Jenny (Lonely Angel), whose fine-line work was laser-engraved into the wood to create a “tattooed” aesthetic that blew consumers away. But it didn’t stop there. The episode explores the technical and emotional journey of working with local legends like Ignacio, whose 60-foot murals were reimagined as wearable art, and Andrea, whose mural of the University of Arizona’s “Old Main” gave the brand a foothold in licensed collegiate merchandise. By offering artists a completely new medium, Timber Tote has created a “mutually beneficial” ecosystem where the art isn’t just on a wall—it’s part of a woman’s daily ensemble and personality. The Business of Networking: Mastering Mutual Benefit One of the most insightful segments of the episode revolves around a piece of advice Chelsea found on TikTok: “Stop entering rooms you have nothing to say in.” It’s a harsh but necessary look at small business networking. Chelsea and Jason talk candidly about the importance of laying a solid foundation before seeking out major collaborations. They argue that successful networking isn’t just about being “eager”—it’s about having something of value to offer in return. Whether it’s navigating wholesale orders in the middle of the night or learning how to print on fabric to meet an artist’s vision, the duo emphasizes that you have to “shut up and learn” before you can lead. This philosophy is exactly why creative collaboration has become the engine of their growth; they didn’t just ask for a piece of the pie, they brought their own ingredients to the table. Scaling the Mountaintop: The Road to New York Fashion Week As the episode nears its conclusion, the conversation shifts to the ultimate “mountaintop moment”: New York Fashion Week. For Chelsea, this is the culmination of nearly 20 years of design study. She describes the intense, “cohesive” process of designing the purses and the dresses simultaneously, ensuring every look that hits the runway tells a singular story. But a global stage comes with local hustle. Jason and Chelsea discuss the “crowdsourcing” efforts behind the scenes—from limited-edition NYFW shirts to the upcoming local runway show at Whiskey Del Bac. It’s a vulnerable look at the pressure of the spotlight, the fear of being “lost” in a project, and the sheer determination to stay present and enjoy the experience of a lifetime. Join the Timber Tote Journey We are heading to the Big Apple, but we aren’t going alone! We want our community to come along for every stitch, every “whiskey tour,” and every runway mile. Here is how you can support the brand and get a piece of the action: Grab the “Meet Me in New York” Limited Edition Shirt: Help fund our NYFW journey and wear a piece of the story. Available now on our website! Attend the Local Sneak Preview: We’re hosting a local runway show at Whiskey Del Bac before we head to New York. Check TimberTote.com for the upcoming date and ticket announcements. Subscribe and Review: If you love hearing two founders “pretending to be professionals,” hit that subscribe button on your favorite podcast platform and leave us a comment! Unedited Transcript Jason Robinson What’s up everyone? We’re back. Welcome to Zero Day, since it’s the podcast where two founders journal their story of building a wooden purse brand. And we have fun doing it. My name is Jason, and I’m a woodworker. Chelsea Adler And I am Chelsea. I am a designer. Jason Robinson How are you doing? Chelsea Adler I’m so tired. I’m super Chelsea Adler low energy, but I’m doing my best. Jason Robinson Oh, we’re going to get fired up though. Yeah. Chelsea Adler This is a really fun topic today. Jason Robinson These are always, I think, an opportunity for us Jason Robinson to like kind of detach a little bit because we’re forced to for whatever time, you know, the next hour. I’ve just been able to have fun. Chelsea Adler Yeah. Just kind of. We Chelsea Adler can drink and chitchat and relax and not have to think about all the things we have to do. Jason Robinson We have a little bit of an agenda, but then we get to play a game or. Chelsea Adler It’ll be fine. Jason Robinson It’ll be fun. So and then we get to like, announce some, some cool stuff. That’s what do you call it, like maturing with the New York Fashion Week stuff and. Chelsea Adler Yeah. Jason Robinson Go from there. Chelsea Adler We did talk about New York Fashion Week. We did okay. Jason Robinson We did talk. Chelsea Adler About it. That’s not a surprise. Jason Robinson Yep. So now it’s evolving. Yeah, Chelsea Adler Yeah, it’s gonna be fun. Chelsea Adler Nice color story back there. I don’t know if you could see it on the camera or not, but those color stories back there. Jason Robinson Yeah. So you’re working through where are you at with that, I guess. Do we want to get into. Jason Robinson That’s exciting. Chelsea Adler So Chelsea Adler going into it, I was like, I’m going to design the purses and then I’m going to design the dresses. Jason Robinson Okay. Chelsea Adler That’s not how it’s coming out. No, because I was like a I was having a hard time designing all of the purses. And then because it was all coming to me at one time. So I would design the purse. And then because I think I have for that, I’m feeling really comfortable with. Okay, almost completely designed the interiors. Chelsea Adler Yeah. And then I was like, okay, but this is the dress. So then I was just naturally kind of creating the whole look mentally. Sure. So it was all kind of just happening at one time. And I think that that’s working better for me personally as a process just to make it all cohesive. Very cool. So we’ll see how that goes when it comes to technically designing it all. Chelsea Adler Yeah. Jason Robinson And these are cool. Yeah. Because because we are doing these kind of like shirts here. Jason Robinson Yes. As kind of a way of raising some funds. So you’ve been working on some of this stuff like the timber totes, limited edition Jason Robinson the shirts and now you’re getting into the actual that’s going to be on. Chelsea Adler Yeah. Because this, this situation has nothing to Chelsea Adler do with the actual. Jason Robinson What kind of talk through I think a little bit of this, but I think maybe we get into our drinks first and then we can dive Jason Robinson into that. But yeah, it’s certainly evolving and I’m going to be coming along for the ride with you as well, because I’ve never done this before, so I’m curious to see how. Chelsea Adler It goes. Yeah. You’re going to. Chelsea Adler Who’s the I’m going to make you watch The Devil Wears Prada okay. Jason Robinson Meryl Streep. Jason Robinson Yeah, right. Chelsea Adler Yeah. And we’re going to watch seasons one through three of Project Runway. Jason Robinson Okay, Jason Robinson okay. I’d get into that because I’m like, living that. Chelsea Adler Yeah yeah yeah Chelsea Adler yeah. I think after season three it got a little weird, but seasons one through three and then. Gotta love them. Jason Robinson Very cool. Jason Robinson So can we switch gears and go to the drink here? So yeah. So I don’t know if you want to just kind of pull this thing up, but. Jason Robinson Yeah. Do you want to explain it a little bit. Chelsea Adler Well it was your present. Jason Robinson You explained. Okay. So for Christmas, Mariel got me this. And so she thought, you know, it was really kind of cool. So if you look at this thing and I thought this would fit with you really well because it looks like just a bunch of books. So why don’t you pull out the first one there? So this was a set that we got I guess Mariel got it from Costco of all places. Chelsea Adler Yeah. Jason Robinson That’s what you said. So which is really kind of interesting, but it looks like books. So you pull out the first book here. Yeah. And it’s a whiskey tour of the world. So when you open it up. Chelsea Adler And there’s Chelsea Adler whiskey inside. Jason Robinson Isn’t that really Jason Robinson kind of cool? Yeah. So let’s see. Oh, Jesus. I was gonna grab the book. Yeah, yeah, yeah. So they’ve got a couple different ones. Chelsea Adler Here I want. Jason Robinson To do. Oh. Do you. Yeah. Well get it. So they’ve. Chelsea Adler Got. Jason Robinson They’ve got Jason Robinson one book that actually talks about all of the different ones that they’ve collected over Jason Robinson all the way across the world. They’ve got some Ireland here, US, Scotland, France, you know what I mean. So they’ve got and then they talk a little bit about. Chelsea Adler I’m going to break these. Jason Robinson That’d be perfect actually and give us Jason Robinson great content. Oh that’s great. Not not Jason Robinson for you. Chelsea Adler Yeah yeah yeah yeah. Jason Robinson But yeah. So but it teaches you a little bit of this and then you get a little taste and then another one of the like books quote unquote books actually had these. Glen Karen’s. Chelsea Adler Yeah is so, so cute and like clever and. Jason Robinson Isn’t. Chelsea Adler It fun right up my alley. I mean, I love anything bookish. Literally. If I could make anything relate back to books, I will. Yeah, pretty sure the one I want is in here. Jason Robinson Okay. Chelsea Adler Second edition. Yeah. Jason Robinson Oh. Chelsea Adler So I want the Chelsea Adler Black. It’s a rye whiskey. I mean, aged in American oak barrels. It’s number 11 in volume two. Jason Robinson Okay. Jason Robinson Well, you can even say a little bit about it. Chelsea Adler That’s all I have. Jason Robinson Once you get it out. No, no, no, I was going to give you the book. Oh, okay. Well, I’m getting my now. Chelsea Adler Okay. Jason Robinson Keep going. Okay. The logistics was kind of a nightmare, I think. Yeah. Give you that? Chelsea Adler We did not practice. Jason Robinson We did not practice. Chelsea Adler Okay. Chelsea Adler So Chelsea Adler I picked Chelsea Adler a whiskey from Peru, which is really fun. Jason Robinson That is fun. Okay. Chelsea Adler There it is. Chelsea Adler Okay. Jason Robinson There you go. Chelsea Adler So this Chelsea Adler is from Don Michael Distillery. It’s. Chelsea Adler The black whiskey rye. It was founded by husband and wife team Michael. Chelsea Adler Riley. And I’m going to butcher these names. I’m so sorry, Chelsea Adler Diana. It should be Diana. I feel like that’s how it’s. It’s pronounced. It’s got a lot of A’s in it, but I think it’s Diana millan Mayer. And it produces the most awarded whiskey in South America, made from Andean black corn. So it’s located just outside of Lima, Peru, and is the forefront of Peruvian whiskey innovated innovation. Chelsea Adler And it’s award winning black whiskey. Very cool. And so following the success of John Michael Black Whiskey comes Black Whiskey Rye, which makes its debut in this little tour of the world whiskey. And it’s the first Andean rye whiskey in the world, which is fun. The mash bill is 51% rye and is Chelsea Adler imported from the highlands of Colorado. Jason Robinson How Jason Robinson you gonna read the whole thing? Chelsea Adler Well, just one more thing. The barrels are heavily toasted for the distillery by Kelvin Cooperage in Kentucky and then shipped to Peru. So we’ve got a little, a little touch of kind of everywhere in this whiskey that’s. Jason Robinson Kind of all of that. That’s fun. Right. Chelsea Adler So that’s the one I’m drinking. Jason Robinson All right. Let’s say I gotta find mine. Okay. Here we Jason Robinson go. So I’m doing one from so fast I know. Right, I got lucky. Mine’s from Japan. Oh, you. Chelsea Adler Do like that Japanese whiskey. You keep you keep, like, leaning towards it. Jason Robinson I’ve gotten it before, you know, just because I have been there, too. So I was like, oh, I thought. I thought it might be cool to bring this thing back, so. Jason Robinson you know, this is just a stone’s throw away from the Osaka Bay in the fishing village of Asachi. Yeah, a Akashi. Well, I went there. Jason Robinson I didn’t learn how to speak it too much, let’s say. But it’s got a sherry cask finish. It’s got some rich vanilla and apricot on the nose, sweet and mellow spices. Then it finishes with some orange zest. Chelsea Adler That sounds so good. Wait. Can I Chelsea Adler see mine again? I want to see what my notes are going to be. Jason Robinson You’re like, can we share a thing? Nope. Chelsea Adler Toasted corn, hints of vanilla and a smoky, slightly spiced undertone. Chelsea Adler Toasted nuts and spices combined with caramel, honey and a touch of butter. Perfect. Jason Robinson That’s all good. Yeah. Let’s do this. Okay. Fun, right? Chelsea Adler Yeah. Are you just Chelsea Adler pouring the whole thing? Jason Robinson I was going to. Okay. Unless you want to go have these and then share them that way. Yeah, let’s do that. We’ll see what happens. Hey, cheers for the tour around the world. Chelsea Adler Tour around the world. Jason Robinson Right, James? Chelsea Adler Okay, let me read my quote really quick because we are talking about Chelsea Adler zero days since everyone wants a piece. Yeah. So basically what this episode is going to be about is some of the collaborations we’ve done, just what those relationships and conversations look like, some of the really awesome networking opportunities we’ve Chelsea Adler embarked upon. And, that and then how those relationships have opened Chelsea Adler us up to new opportunities that we may or may not have expected. Jason Robinson Yeah, totally. Or even just I want to throw out like a little y. Jason Robinson Yeah yeah yeah. So yeah, yeah. Let’s hear it. Chelsea Adler The quote is kind of funny. From Chelsea Adler John Jonathan Edward Durham. You ever hear somebody describe you in a really glowing terms and think, oh my God, what kind of manic episode was I having when I met this person? Like, please take it down a notch. I cannot cash that check. Jason Robinson I cannot. Chelsea Adler I cannot. Jason Robinson Catch that. Yeah, yeah, yeah, that is funny. Chelsea Adler So I thought that was kind of funny and a little. Chelsea Adler Like self-deprecating. Jason Robinson Oh, yeah. Chelsea Adler So. Jason Robinson Like, it can be funny sometimes, but. Yeah, that’s that’s a good one. Chelsea Adler So anyway, yeah. So we’ve had, you know, we’ve been doing this for Chelsea Adler two years. Jason Robinson Yeah. Chelsea Adler Yeah. Chelsea Adler We’re in our third year. Jason Robinson Just started. Chelsea Adler Which is crazy. How fast, how fast it’s all gone by. But the amount of people that we have worked with and is like, Chelsea Adler so much fun. Jason Robinson Yeah. Chelsea Adler And just the people we’ve met through working with those people or, I think my favorite thing is when, you know, the, the common consumers reaction to us working with certain people and what we can do with other people’s work and how we incorporate it into the purses and stuff like that, I think is a really fun reaction to be a part of. Jason Robinson Yeah. I remember when we were Jason Robinson first starting, I guess our first real collaboration was with Jenny, you know, with lonely Angel. And so at that point, we hadn’t started doing our own liners, but what we could do with the with the laser was we were able to tone it down and do the engraving. So I was like, hey, Jenny, you know, take some of your art. Jason Robinson And so we gave her kind of the template and she was able to mock up, you know, one of her pieces of art. And so we were like, we’ll stay consistent because we were into the fabrics, but we weren’t printing our own at this point. So you were like, okay, we can take these color stains, will do these kind of liners. Jason Robinson And then she came up with a basically a Jason Robinson design that we engraved on it. And so that Jason Robinson one was really our first collaboration. And those things really blow people away when they saw those. Chelsea Adler Yeah. Jason Robinson It was like tattoo and would. Chelsea Adler Almost it was. Chelsea Adler Yeah. And I mean, her art style is so cool. Anyway, I’m obsessed with it. Yeah. And I think it was really fitting with just the overall esthetic of Timber Tote to begin with. You know, that fine line kind of art style? Jason Robinson Sure. Chelsea Adler I think it fits really well with the overall look, because it is a smaller purse and we have all these little teeny tiny lines. I don’t know, it just there’s a lot of different elements that I think fit in with hers really, really well. Jason Robinson Yeah. And it was almost like this was like an moment, I think, for the company, because all of a sudden it gave Jenny another thing, another canvas to put her art on. And it also gave her this opportunity to expand her merchandise, her selling capabilities that some people maybe don’t want to get tattooed, but they love her art. Jason Robinson This was another opportunity for her to share. Chelsea Adler That’s something that I talk with artists Chelsea Adler about all the time because since since that, we’ve we work directly with, I think at this point five. Yeah. Five artists. Chelsea Adler Yeah. And Chelsea Adler something I say to every single one of them is like, this is a opportunity for you to have a whole new medium in which people can enjoy your art, because yes, they can buy your painting, they can buy a print, they can, you know, put it on their wall and they only see it when they’re home or, you know, when they’re happening to walk by the space that they’re looking at it. Chelsea Adler And they only get to enjoy it in a very specific environment. But Chelsea Adler this way that your Chelsea Adler art into something that they can take with them everywhere that they go, yes, they take something that they resonate with that you have created, and they get to add that to their ensemble and let that be a part of their personality for that day. Chelsea Adler Yeah. Which is a huge like, compliment to the artist. Jason Robinson Yeah. Chelsea Adler Number one. And number two, it is it is such a big, like emotional response for a person to want to wear it. Yeah, because I say it all the time. Clothing is emotional. Oh, yeah. Whether you believe me or not. Well, you know, you in general. No no, no. Jason Robinson Well. Chelsea Adler And I’m. Jason Robinson And I’m starting to Jason Robinson be more understanding of that being around you girls so much more. And what you do all the time. Yeah. Chelsea Adler Every time Chelsea Adler you hear a woman say, I have nothing to wear. It’s not that she doesn’t have the clothing. It means she has nothing that matches her personality that day. Jason Robinson That is Jason Robinson a strong piece of advice I could have used when I was a teenager. Like 20 years ago. Oh, yeah. Oh, man, that would have been so helpful. Yeah, especially grown up, you know, nothing but brothers. Boy cousins. I have nothing but sons. I’m like, I have no idea. I’m like, you have plenty of jeans. No, you don’t get it. Jason Robinson I don’t know, I do. Chelsea Adler Yeah. On those days, I just, I just go to the go see outfit and then I’m good to go usually. So. Jason Robinson Nailed it. Yeah. Now. So so Jason Robinson then our Jason Robinson really our second I think collaboration that Jason Robinson I remember that was Ignacio. Yeah. And Ignacio. Chelsea Adler Is was so sweet. Jason Robinson About it. Chelsea Adler He’s been Chelsea Adler eager. Jason Robinson I mean it’s been so fun getting to know him and having him really kind of work with us. But he gave us, you know, permission to use his. And he was such an encourager. He was when he was doing it, because this was really our first try at printing on the fabric. So Jason Robinson So we were just like, oh what Jason Robinson did we use? And he was like, users. Chelsea Adler I Chelsea Adler think. I think that conversation initially with him too, felt like a bit of an moment, because I feel like we’ve had a few of those throughout the progress of this of like, this is actually something people like this is working. This could be something big. Yeah. Like we are on to something. And it’s when someone like Ignacio, who is, you know, locally famous. Chelsea Adler Yeah. Chelsea Adler I mean, like, people know who he is, really. People Chelsea Adler really admire his work. And when somebody like that is like, like, take it, include me, like, let me just be a part of it in some way. Like that felt like a really special gesture. Yeah. That he had the faith in us to be able to communicate his artwork in a, in a impactful way and then also trust us with the product itself, you know, that it was in good hands. Jason Robinson I don’t know if Jason Robinson I told you this, but one day and proper we were building some and I was like, listening, yo, you know, we’re selling some of these. I was like, you know, can we compensate you for letting us use this stuff? And he goes, I don’t want to. He’s like, no, you ain’t going to give me anything. Jason Robinson He’s like, you can buy me a drink every once in a while, but that’s about the best you’re going to do. He was like, what I really want you guys to do is run with it. Yeah, it was like, it wouldn’t. It would make nothing. Would make me more proud of letting you guys do this than to see you guys flourish and take off. Jason Robinson And so as this thing has continued to grow, I’ve just been able to see him always have like a smile whenever we’re around. Not just because his stuff, but he’s like, you guys Jason Robinson took my generosity, I guess. And he was like, you just use that as a platform to take off. And he’s like, I’d love to hear what you guys are doing and to know I was a part of helping. Jason Robinson He was like, that’s it. That’s that means so much to me. Jason Robinson Yeah. Chelsea Adler It’s been and he’s always been like, so happy to like sign one and post picture. He’s just very encouraging. Jason Robinson Well Jason Robinson in with him now here’s a unique artist. You know I mean we could we could talk for hours with each one of them in particular. But his mural is 60ft tall. Chelsea Adler Yes. Everybody Chelsea Adler knows it. Jason Robinson Yeah. So the reality of being able to have an original is so difficult. When he talks about the mural side, he does other stuff, but here we can take a real mural and we’re able to put it down into, you know, a clutch style purse and let people take it. You know, we those things always sell as soon as we make them because people love it. Chelsea Adler Yeah, yeah. They’re fun. So then who is next was. Jason Robinson Gosh, I mean, Kathleen Arthur, you know, is someone who I think comes in Ralph is there as well. Chelsea Adler Andrea. Jason Robinson Andrea, Andrea was yeah. She really, I think was the next one that saw what we were doing. And she really was like, I want Jason Robinson to be a part of this. Jason Robinson Yeah. But she was like, but she really wanted it from a business perspective. So that was the one that really, you know, we really took it off to being like how instead of just being like a can we do it or all this is helpful. Jason Robinson This was like, can we actually participate in helping in artist? Chelsea Adler That and Chelsea Adler Andrea really pushed our boundaries as far as like what we were capable of in that moment. Chelsea Adler Yeah, because we Chelsea Adler were we were just barely getting to know the fabric printer. So we were learning with her collection on how to genuinely print, you know, in a, in a effective way and then. Jason Robinson And mass. Chelsea Adler Produce and. Chelsea Adler Yeah. And between the two of us sitting in your living room with the Christmas tree in the background, 40 purses around us, and at the time we were like, we just made 40 purses in a month. And we were like, this is insane. Now we’re up to like 30 a week. Jason Robinson Yeah. Chelsea Adler So it’s like fun to like, look back on like these challenges that. Jason Robinson In the moment. Chelsea Adler Yeah. That we met and then surpassed and then that also kind of really pushed us into wholesale. Yeah. That was when we were first dabbling in it. And her orders really pushed us into that realm. And we were like, this is totally sure. Jason Robinson And it was interesting too, because Jason Robinson the the collaboration wasn’t even just about like, what can we do for her? But then the other aspect of it was the old main marcato licensing that we had. She did her own like mural of Old Main, and so she was like, hey, can, can you get me in on that? And so we actually came up with an idea, we went to the licensing department and we were like, hey, what if we made this one? Jason Robinson And now we had the rendering, so we actually rendered one, send it over the licensing, and we’re like, we’re using a local artist mural of it, but we put it into this with the U of A and they approved that. So now Andrea is able to showcase her piece through the you of a license without having to get her own license. Jason Robinson So it was kind of this work around that we were able to provide for her. Yeah. This opportunity. Chelsea Adler But that’s kind of what it comes down to is, is like the artist is giving us an opportunity to reach a new demographic. You know, by the time they come to us, they have a following, they have a client base, and we are giving them a new medium in which to showcase that artwork. They’re giving us an opportunity to reach a democratic we may not have met before, but then, you know, we also have things to offer them. Chelsea Adler Yeah, we have our own demographic. We have our own sort of other relationships that can connect with each other. So I think I just saw it. I was on TikTok. This girl was talking about, stop entering rooms. You have nothing to say in. So like, you know, networking. Yeah. You know, you you are eager and you’re you’re excited about what you’re trying to do, but you may not necessarily quite have the foundation in which to to like, jump off the deep end and like try to meet people to get help from. Chelsea Adler So you walk into a room and then you kind of don’t really have anything to offer. But like the successful people aren’t talking to people less successful than them. And the way she said it was really harsh, but I kind of liked it because it was like it was like, make sure that you are in a place where you have something that can be mutually beneficial, even if you are not as successful as the people you’re in a room with, you might still have something to offer them. Chelsea Adler So like lay Chelsea Adler your foundation down and get it ready to go, and then enter those rooms. And and if you’re not ready and you find yourself in a room, shut the hell up and listen and learn. So then the next time you’re standing in that room, you have something to say. Love it and you have something to offer. Chelsea Adler So, I think that because by the time we started working on these collaborations, Chelsea Adler we were about a year in, I think, close to. Yeah. And so we had a solid foundation of what we were doing. Sure. And then at that point we were like, how do we build on top of it? Sure. How do we expand this? Chelsea Adler Because we’re not changing the size. We’re not changing the general design of it. Jason Robinson Yeah, because we’ve been approached about that. Chelsea Adler Right. So how do we offer a different product without changing the product? Jason Robinson Sure. Chelsea Adler Yeah. And that’s where the. Jason Robinson Yeah. And so now, I mean, I mean, we could take the list. You know what Kathleen Arthurs, you know, that’s great. You’ve kind of fangirl though. Chelsea Adler I still fan girl over her. You know I love her. Jason Robinson Yeah, yeah. Great stuff. It fits the purse Jason Robinson really well. You know, just the way that the Jason Robinson designs are, Jason Robinson Ralph. In the way he integrates color with the desert, you know, and his stuff is being showcased at the airport as well. So it’s just like these iconic people to, you know. Jason Robinson And so Jason Robinson these are some from a from an artist standpoint. Jason Robinson But then we started to say, what if we did collaborations with companies, you know. And so now we’ve done wineries where they do their own labels, you know, in botanical Gardens said we want our, you know, and so and now we can cater to that stuff. Chelsea Adler So and we have the capability and we’ve and because of these opportunities that we have kind of taken and run with, we’ve Chelsea Adler put ourselves in a Chelsea Adler position where we are forced to elevate what how we do it and what we offer people. So we don’t have to have a 3D model situation, you know what I mean? Yeah. But the fact that we have the capability of it just elevates that experience. Chelsea Adler Oh yeah. So we can. Jason Robinson I mean, we Jason Robinson literally built like a whole showroom around Jason Robinson that. Chelsea Adler Yeah. Jason Robinson Exactly. Capability. Chelsea Adler So Chelsea Adler like being able to so we were like this is working. This is great. This is a really great avenue in which to, you know, center this product around and to have the capability to customize for just one person or for an entire company. Yeah. Like a huge. Yeah, offering. Yeah, yeah. To be able to say that we have Jason Robinson Ward. Now we’ve got something to give to them because, like, our newest one, like with Snuggle Bug, like Jason Robinson that wasn’t even on Jason Robinson their radar, really. They come in there and within like 30 minutes, we had one up on and she was like, dude, that’s exactly Jason Robinson what I need. And Jason Robinson now she’s even talking about other pro shops that are like, yeah, we’ll have that stuff in there. Jason Robinson And it’s like done. Chelsea Adler Yeah. Chelsea Adler So it’s fun. Jason Robinson Yeah. Now everybody wants a. Chelsea Adler Piece, everybody wants a piece. And listen, we’ve got a piece for him. Yay! Jason Robinson Love that. I was gonna switch gears a little bit. I was going to tell you this funny story just in regards to kids, so. Jason Robinson You’ve got your almost six year old. Jeez. Chelsea Adler One month. First off, three weeks. Jason Robinson How crazy is this? That when we started the podcast, like we’re talking about I turn five and now we’re like no other. Almost six, you know? Yeah, yeah. Like he’s going to grow up with this podcast talking about him. Right. And so my boys are almost 20 and 17 now. So my 20 year old he’s like, hey, he’s like mom, dad, I got a deal for you. Jason Robinson So he’s got the old lady. Okay. You know, it’s it’s it’s a car, by the way. But it’s like a Jason Robinson project car. It’s a whole thing, but it’s out in our front yard we’re trying to get. But it’s great because it’s. It’s getting him off screens, and he’s he’s working on these things and he’s got it working, but he’s like, hey, I got it. Jason Robinson He’s like, hey, I got a buddy who he’s looking for a reliable car because this isn’t. And I can get the old lady ready to go. Maybe we do a switch, but then all this stuff. Right? So regardless of what the deal is that he’s trying to make, here’s what you have to look forward to. Is Jamison Jason Robinson coming to you? Jason Robinson One day, Jason Robinson 12 years from now, and he’s going to start being like, hey, I got a deal for you, mom. Chelsea Adler He’s doing that now. Jason Robinson Then you. Then you’re in bad shape. Chelsea Adler Like, I will make Chelsea Adler you a deal. Jason Robinson Yeah. Chelsea Adler I stay up for five more minutes and then you get to the. Good night. Jason Robinson Here’s my. My deals are like, hey, Jason Robinson I’ll. I’ll move some of this stuff out of the garage so I can get a project car in there to make a big mess. Chelsea Adler Yeah, the deals just Chelsea Adler get bigger. Jason Robinson Oh, my God, there’s getting Jason Robinson expensive. Yeah, and spread out so. Chelsea Adler Well, you got to like, that’s one of the things where you kind of got to find the balance where like, okay, he’s not on the screen anymore. Jason Robinson 100. Chelsea Adler Percent staying up till two in the morning like playing video games. Jason Robinson Right, right. And he’s kind of bankrolling because he’s working hard. You know, Jason Robinson he’s saving Jason Robinson his money because he’s getting ready to do that aviation program. But he was like he said, this company, he was like, you know, and I was thinking through this stuff. And he was like, you know, money’s not really an issue, you know, for me. Jason Robinson And I was like, really? So is he was pitching this idea. I go and I look and I find a car lift where you get a car lift and it lifts. It’ll lift the Jason Robinson Mustang up. Chelsea Adler It’s not a forklift, but Chelsea Adler it is. I know, lift of some kind. Yeah. Jason Robinson We’re getting there, we’re getting there. Jason Robinson of. So it was Jason Robinson like three grand. Four grand, something like that. And I was like, all right, well put your money where your mouth is. What do you think of this? And he was like, he was like, that would be cool. And then Mariel was like, actually, that would be pretty cool. So I was like, oh, shoot. Chelsea Adler Like like this kind of backfiring. Chelsea Adler But I guess we’re getting. Jason Robinson I don’t know, this might actually work out. All right. So anyway. Chelsea Adler Okay. Jason Robinson Yeah. Chelsea Adler Well, on the other hand, mine is in the phase of asking a thousand questions, and I have some of them written down because they are so funny, just the way they’re like phrased some of his questions. Our Chelsea Adler nails. Part of our bones. Jason Robinson Fair enough. Do you know the answer to these questions, by the way, is we’re starting to go through. Chelsea Adler I do. Nails are not part of your bones. They’re a protein that grows out of your skin to protect your nails from when we had to, like, climb rocks. Jason Robinson And Jason Robinson time out for a second before you get into more of it. What if you don’t know the answer? Do you say, I don’t know, I say. Chelsea Adler It out. Yeah, I say I don’t know. Let’s go get it. Learn together. Okay. And then we learn. All right. Jason Robinson So you have to let us know which one of these ones you didn’t know. Chelsea Adler I will, pertaining Chelsea Adler to Sonic the Hedgehog. That’s his current obsession. Oh, yeah. Why is Eggman the bad guy? Chelsea Adler Well, because he Chelsea Adler keeps trying to take over the world and hurts on it because he wants to steal his quills. I think I understand. Jason Robinson Okay. Chelsea Adler This is when we did have to Google, and I thought it was a really interesting answer. Why are teddy bears named teddy bears? Okay? Chelsea Adler And it’s Chelsea Adler because of Teddy Roosevelt. Really? Yeah. You know, now that I’m thinking about, I can’t remember the exact situation, but there was something about Teddy Roosevelt getting a stuffed bear. Jason Robinson Okay. Chelsea Adler And it became such a, like, an iconic moment for him, like in his presidency, that they literally named the stuffed bear teddy bear. It was not it was not called a teddy bear until Teddy Roosevelt. Jason Robinson Okay, Jason Robinson that’s funny because real quick, it’s Theodore Roosevelt. Yeah. And my middle name is Theodore and so’s Avery’s. And like, we’re five generations of Theodore’s, and my dad is correct, but they call him Ted. Chelsea Adler So. Chelsea Adler So is it the Theodore Bear? Jason Robinson It could be. I guess it doesn’t just roll off the tongue. Is is good. Chelsea Adler This one caught me by surprise because I was not expecting a legitimate punchline. But he got me, and it made me laugh. Chelsea Adler What did the wall say to the other wall? Jason Robinson He said, this one with me. Chelsea Adler I’ll meet you at the corner. Chelsea Adler I was like, not Chelsea Adler prepared for him to tell me Chelsea Adler a real joke. I Chelsea Adler was like on my ass laughing. That was so funny. And it’s so funny coming from a five year old who’s like, joke is like, knock knock, who’s there at the wall? You know what I mean? Jason Robinson You like no idea where this is going to go because like, my boys, like, we’re growing. Like Jason Robinson we’re raising a house. It’s like a fart. Funny house. And so these boys, like, come to the table with, like, perfectly timed jokes, and he’s like, I’m just like. Chelsea Adler And then. Jason Robinson He has Mary Ells cracking up because the boys will drop something on me, like your mom or something like that. Chelsea Adler Yeah. It’s so funny. He’s like, he’s got he’s getting a comedic timing down. It’s Chelsea Adler pretty good. And it’s like things that I can’t really remember off the top of my head, but like, it’s so funny that moment. But one last question and it’s just showing, Chelsea Adler like his situational curiosity. Sure. Chelsea Adler We were like laying down in his head was like on my tummy. Chelsea Adler And he’s like, why does your heart move around? And I was like, it doesn’t. It stays in the same place. What do you mean? And he was like, I can hear it down here. And I was like, well, that’s just because you’re like, it’s a cavity. So you can hear the heart no matter where you listen. Jason Robinson It goes. Chelsea Adler Although it’s but it stays in the same place. It doesn’t move. He goes, okay, but if I live, if I permit, you’re here, I can hear it here. And he’s like, literally moving around to my torso, pointing out all the places he can hear my heart. And I was like, okay, but you can feel Chelsea Adler it here. And I showed him like on himself, like where he can feel his heart. Chelsea Adler And so that was a really fun little conversation. Jason Robinson Oh that’s funny. Yeah. And he’s able to, you Jason Robinson know, communicate, you know, in his curiosity. That’s fun. Chelsea Adler So and then Chelsea Adler some. Now he’s like, because there have been a lot of questions where I’ve been like, I don’t know, let’s Google it. So he’s he’s now starting to graduate from asking me the question to be like, can we can we get this? And then we do. And it’s fun. It’s cute. Jason Robinson He’s learning how to be resourceful. Chelsea Adler I know I love. Jason Robinson It, Jason Robinson I should get him introduced to ChatGPT. Chelsea Adler No. Jason Robinson Be like, hey, Jameson, please. This one will really get your mom. Chelsea Adler Out of here. Jason Robinson That’s awesome. Yeah. So that’s fun. Chelsea Adler Well. Good times. Jason Robinson Yeah. What else you got going on, though? Chelsea Adler Everything. Yeah. Jason Robinson Well, I know we’re recording, even though this will come up later, but is coming up here pretty quick. Chelsea Adler Is Chelsea Adler coming up. So we have Chelsea Adler have literally seven days until we have to be setting up for rodeo. Okay. Setting up. We have two days of set. Jason Robinson Up now for people who aren’t like from Tucson that are listening, maybe across the pond, gab he’s going to be he’s going to be like, what the hell, you guys celebrate rodeo? Jason Robinson I’m like, we do, but nobody Jason Robinson else does. Chelsea Adler He’s been Scarlett long enough to know it. Rodeo is. It’s like, okay, Chelsea Adler my family in California. So every single year my mom would take my sister and I over Rodeo break. We’d go to California and we’d visit my family in California, Disneyland. Jason Robinson And that’s when you go. Chelsea Adler Yeah, yeah, I’d be with my cousins and I’d be like, oh, it’s ready already. They’re like, you don’t have school? And it’s no, no, it’s ready. You break. Jason Robinson Yeah. What Jason Robinson the. Yeah. It’s like it’s like a and I was like Tucson holiday. Chelsea Adler You don’t shut your entire city down for the Cowboys. Jason Robinson No, no, not for the football team. Cowboys like the real Cowboys like. Chelsea Adler The literal. Jason Robinson Cowboys like rodeo. Like barrel racing. And they have a it is actually the longest running non-motorized parade, correct? Chelsea Adler Yes. And they shut it down like we. Jason Robinson Yeah, I did it in high school. Chelsea Adler If we don’t get to the the property early enough, we will not get into. Jason Robinson Our food until the parade is done. Yeah, I remember doing it. I was in marching men and I and so we would Jason Robinson march through the parade. Chelsea Adler Yeah. And I have to Chelsea Adler say, if you have not experienced it, you have to like it is such a cool week. It’s such a fun, energetic environment. It’s really, really, really cool. And I had admittedly, I had never been to the rodeo until I started doing this event with Scarlett when we merged our stores together. And, you know, I inherently got brought Chelsea Adler into it. Chelsea Adler Yeah, I’d never been because we’d always got it down. Jason Robinson But yeah. Chelsea Adler It was. I was like, I have been missing out my entire life. Like, this is so much fun. It is really fun. And then to like, go be you don’t really get to watch it if you’re working it because you’re working. But sure, there’ll be moments where I’ll steal away and I’ll go out and like, yeah, Chelsea Adler guys are insane. Jason Robinson Yeah, yeah, yeah, no, this is like the pro Jason Robinson circuit. Yeah. Like bull riders, ropers, stuff. Chelsea Adler Like that. Chelsea Adler So and it’s a really fun, high energy week. It’s exhausting. Our feet are blistered and our muscles feel like they’re going to just disintegrate by the end of it. But it’s worth every second because it’s just so fun. So we have that coming up. Chelsea Adler Yeah, yeah. And then but I’m speaking of collaborations. I’m really excited because we have some friends from Sierra Chelsea Adler Vista that we are kind of giving them an opportunity to showcase their product. Chelsea Adler Very cool. In our booth, we get to carry some stuff that we’ve never carried before by carrying their stuff. So I’m really excited about that. Jason Robinson Tim Burton’s will Jason Robinson be their rodeo team. Chelsea Adler Will be there, and then adult artisans going to be there for the first time. And so I just got to hang out with her for a little bit last night and kind of talk about it. Jason Robinson Oh very cool. Chelsea Adler This is her first year participating and I’m really excited for her. Just as a Chelsea Adler fellow. Jason Robinson She’ll Jason Robinson have her own booth. Jason Robinson Yeah, Jason Robinson that’s a big deal. Like like there’s a difference between kind of like you guys kind of carrying some of their stuff and having your own spot. Chelsea Adler So she’s Chelsea Adler going to have her own booth, and it’s her first time showing. So it’s fun to, like, kind of be somebody that can like, you know, support her through that. Jason Robinson Mentor a Jason Robinson little. Yeah. Give her some advice. Chelsea Adler I just absolutely adore Alexa so much so just as a person. So, I just kind of having just another person that another like, business owner that I genuinely adore and respect kind of be in the same environment because, you know, Tipsy Picasso will be there and forever vibe. So Forever Tipsy will be there. They’re usually like right across from us. Chelsea Adler And, Cortez, like, I don’t know, it’s just people that, like, we really like and respect. Jason Robinson And is it the same? Yeah. So. So is it the same, like vendors, I guess Chelsea Adler Yeah. You get you Chelsea Adler get grandfathered in and but there’s always new people too. So there’s always something you’ve never seen before. Sure. Chelsea Adler Because people, you Chelsea Adler know get in eventually. Yeah. So that’ll be fun then. I did get accepted into I remember a couple of episodes ago, I talked about applying for like a whole bunch of author events. Jason Robinson Yeah. Chelsea Adler I did get accepted into one. Yep. So June Chelsea Adler 20th, I have an event in Ventura, California. So this is going to be my first out of state author signing event, which is like kind of a big deal for sure. Jason Robinson Do you have enough books? Chelsea Adler I Chelsea Adler will okay. Jason Robinson Because every time you go to one of these things, you sell out. No, you know, which tells me either you’re charging too little or you don’t have enough. Chelsea Adler Festival of books was an interesting Chelsea Adler experience. Told Chelsea Adler me a Chelsea Adler week before the. Jason Robinson Event that I. Well, first Jason Robinson off, you applied and they were like, no, they put you on the waiting list. Yeah, yeah. And this. Chelsea Adler Really nine days before the event, they’re like, hey, by the way, you’re in. And I was like, I have nine days. What do you mean? Jason Robinson I was not expecting that. Chelsea Adler But. So having enough books and enough product because Jenny’s going to meet me and she’s going to. Jason Robinson Go up there. Chelsea Adler Perfect. Outfit my booth out with some of her artwork. Perfect. So for anyone that doesn’t know Jenny Burkhart, the artist we were talking about our Chelsea Adler first. Jason Robinson Collaboration, the Loneliness Jason Robinson tattoo loneliness. Chelsea Adler She’s my tattoo artist and she is also my cover artist from it. So, she’s going to come. The pressure comes from trying to get book two Chelsea Adler ready. Jason Robinson That is such a long process. Chelsea Adler It’s such a and it’s the writing is long. It’s out. But then like the actual post stuff. Jason Robinson Is. Chelsea Adler So tedious. Chelsea Adler Sure. So trying to get that Chelsea Adler ready if not ready in print and ready to debut by June 20th, then at least ready for preorder. Okay, to the point where I’m comfortable accepting. Jason Robinson Preorders and this is a sequel Jason Robinson to the first one. Yes. Chelsea Adler It’s been two years coming, man. Like a lot has happened. Literally. Yeah, it’s smart, but there’s just been a lot happening, both in my personal life where I had to kind of I had to pause, take a break. Stop. Jason Robinson Yeah. You were ruined. Chelsea Adler Just got really heavy. Jason Robinson The characters. Chelsea Adler Right? I was hurting the characters. Jason Robinson Yeah. Hurting them? Yeah, I was hurting them. Chelsea Adler And I Chelsea Adler would read back and I’m like, you know, that’s not totally necessary. I felt better emotionally. Yeah, yeah, that I got that out of my system. Rewrite that. Jason Robinson That’s Jason Robinson interesting. Therapy. It is. Chelsea Adler It did. Jason Robinson Help, Jason Robinson though. Chelsea Adler It kept me sane. Jason Robinson Yeah. Chelsea Adler Yeah. So but book. Jason Robinson But now you feel Jason Robinson good. I am. Chelsea Adler Really yeah. I am really. Excited about it. So I’m super excited about it. I’m super excited about the angle that I took, the characters I introduced, the research that I put into it. So I’m really excited to get that done and ready to debut. So that’s happening. And then we’re getting ready for New York Fashion Week, which is Chelsea Adler like. Jason Robinson Well, and Jason Robinson we talked yesterday or was it today you were talking about these? I was going to ask you because I’d like to. Yeah, but I think I stole more of mine than. Chelsea Adler That’s heavy. Chelsea Adler So it’s Chelsea Adler fine. I’m good with just perfect. The I’m like sweating over here. It’s like sweating. Jason Robinson Heavy spicy. The dark rye. I hadn’t heard that one. Yeah. The I know I don’t know what I was talking about. I’m sorry. Oh the time frames. Jason Robinson You said like, there’s, like in order to meet because we’re really, we’re doing like, we’re raising money. Right. And so part of it is the shirts, you can get these shirts, the limited edition ones that’s going to help go directly towards helping, getting us to work. Chelsea Adler Fashion Chelsea Adler expensive. We have to travel. Jason Robinson Yeah there’s expenses right. Jason Robinson And we’re taking the whole team. Great opportunity. But it comes with some costs. So so we’re really kind of doing some crowdsourcing. Right. But one of the things is having that event Jason Robinson at Del Bosque, Jason Robinson which is mind blowing. I think how much fun we’re going to have at that and what a great opportunity. But my point is that’s going to happen Jason Robinson like it has. Jason Robinson We’re doing it as a sneak preview. So these things need to be done a month before. So your time frame is now well not only doubled. Chelsea Adler Up done a month before, but like I would like to have them done a significant amount of time Chelsea Adler sooner than that. Mainly because producing a fashion show isn’t just, you know, calling a bunch of girls and having them walk down a runway. There’s a lot that happens Chelsea Adler behind the scenes of producing a fashion show, and I want Chelsea Adler to be able to focus on that and create an event that people will genuinely feel excited to be at and have a lot of fun at. Jason Robinson Sure. Chelsea Adler And I’m not going to be able to focus on that the way that I want to and produce it the Chelsea Adler way that I envision it. And I know that I’m not doing it on my own. I know that I have Chelsea Adler help in that area between Ariel at Del, back between you, between Scarlett, like and I know that between all of us, we will throw a really amazing Chelsea Adler event. Chelsea Adler But I Chelsea Adler want to be able to focus on that and enjoy that part of it too, Chelsea Adler without being distracted by stitching things right before they walk down. Yeah, I mean. Jason Robinson Yeah, that’s a. Chelsea Adler Going to feel prepared and done and confident in what we’re sending down just because. Jason Robinson Well, real quick, you you’ve used the word enjoy like you want to enjoy the moment because this is such a big deal for you. So I think that is Jason Robinson an Jason Robinson interesting word choice, you know. And that’s something that we need to make sure that you don’t. Yeah. Not enjoy it because of pressure or something. Chelsea Adler I mean Chelsea Adler this comes this comes back down to just really, truly knowing and being okay with who you are as a person when you’re embarking on these really big projects like this, no matter what your industry, when you’re taking on a really big project, truly understanding yourself and the way you work and the way you internalize things is really important. Chelsea Adler And I know for a fact I can get incredibly lost and and stressed out and stuck in a project and, and then forget that, that there’s experience to come out of Chelsea Adler it and then I and then it’s, it’s Chelsea Adler over and it’s gone. And then I don’t ever get that back. And so and I’ve done that Chelsea Adler so many times. Chelsea Adler Where and this is such a huge amount and like selfishly, for me personally, as a, as a designer, as somebody who has studied this for almost 20 years, like this is such a huge mountaintop moment for me. And I just want to make sure that Chelsea Adler I am present and consciously experiencing every single moment that, like, I want to cry out, like I just I want to make sure that this is something that I will, like, look back on and like, literally never Chelsea Adler forget. Jason Robinson Yeah, you’ve got enough support around you. Chelsea Adler Even in the Chelsea Adler moments that I want to pull my hair out and I want to cry and I want to scream and I because there’s going to be those, especially if I’m behind a sewing machine. Jason Robinson Oh, no. Chelsea Adler We’re going to hear me because like Chelsea Adler crazy, if I had the sewing machine. Jason Robinson But I got to do like a wooden corset or something like that. Chelsea Adler I’m like, yeah, we’re making. Jason Robinson Like, I don’t know exactly what that even means, much less help you build it. Chelsea Adler I don’t know, I just I want to make sure. So I’m putting a lot of pressure on myself, but, so I don’t know. Jason Robinson More to come. Chelsea Adler Yeah. There’s a lot going on. There’s a lot going on. And rodeo book fashion week. My child is turning six. I have to plan a birthday party. Chelsea Adler Like. Jason Robinson Yeah, you’re helping Jason Robinson me build stuff. So. Chelsea Adler Yeah. So there’s a lot going on. Jason Robinson Well, do you want to play our game? Chelsea Adler Yeah, let’s play our game. Jason Robinson Let’s do that. Chelsea Adler I got about the game. Jason Robinson Yeah, I know we got we got fired up about fashion week, so. Well, hopefully to James we’ll have him put up like a little thing that talks about the event as well. We’ll throw that up on there as well. So if you want to know more about it. We’d love to see you guys there. Jason Robinson Yeah. Chelsea Adler There’s Chelsea Adler there’s more info on our website. Timber com. Yeah. Check that out. Jason Robinson All right. Perfect. So the game I Jason Robinson thought we would do is called. What’d you say? Chelsea Adler What’d you Chelsea Adler say? Jason Robinson So we’ve got these sound deadening headphones. So we’re going to put those things on. And then you and I have both come up with phrases that we’re going to try and get the other person to say when they have noise canceling headphones on and listening to some blaring music or something like that. And we’re going to try and figure out, well, you. Chelsea Adler Know, we’ve had a glass and a Chelsea Adler whiskey, so. Jason Robinson I know. Chelsea Adler Right? Jason Robinson So Jason Robinson that’s how the game is played. And I’m going to have you go ahead and go first. Chelsea Adler So talking or listening. Jason Robinson Okay I don’t know which one. What do you want to. Chelsea Adler Do first. Jason Robinson What what’d you say. There you go. Chelsea Adler Okay. Jason Robinson All right. So let’s see. Chelsea Adler What are you going to play? Jason Robinson What do you want to hear? I was Jason Robinson just going to put on whatever kind of jam in music. Chelsea Adler Okay. Jason Robinson There. How Jason Robinson about that? Jason Robinson Is that good? Can you hear me? Chelsea? Hey! Jason Robinson Can you hear me? Chelsea Adler Is beating Italy? Jason Robinson She’s into hockey right now, so that’s the. Chelsea Adler Okay. All right, I’m ready. Am I yelling? Yeah. Jason Robinson Yeah. You’re yelling. Chelsea Adler I’m sorry. Jason Robinson All Jason Robinson right. Chelsea Adler Sorry. Jason Robinson All right. Oh, wait. I gotta get my thing. So Jason Robinson this is going to Jason Robinson be funny because she can’t hear Jason Robinson what we’re talking about right now. All right, you ready? All right, tap that with a fuzzy hammer. Chelsea Adler Stop that. What the fuck did you just say? Jason Robinson No, not even Jason Robinson close. No. Are you ready? Tap that. Jason Robinson Tap that. Jason Robinson Yeah. Tap that with a. Jason Robinson With a Jason Robinson fuzzy hammer. Chelsea Adler A fucking hammer. Jason Robinson Almost Jason Robinson with Jason Robinson a fuzzy Jason Robinson hammer. Chelsea Adler A fugly hammer. Jason Robinson Fuzzy. Chelsea Adler A fuzzy tap. That with a fuzzy hammer? Jason Robinson Yeah, Jason Robinson that’s pretty good. There you go. All right. Chelsea Adler It’s so quiet in here. Jason Robinson You’re like yelling. Chelsea Adler It’s so quiet. Oh, it’s really loud in your head. Jason Robinson All right. Chelsea Adler Okay. You ready? Jason Robinson Okay. Jason Robinson It’s funny because Jason Robinson you can’t hear, like, how loud you’re being. Chelsea Adler Yeah. Chelsea Adler No you can’t. You’re really loud. You’re yelling. Jason Robinson What? Chelsea Adler Okay. Ready? Ready? Jason Robinson Oh, okay. Chelsea Adler A cup of coffee in the big time. Jason Robinson I’m coming off of the phone call. Jason Robinson No. Chelsea Adler A cup of coffee. Jason Robinson I’m coming off Jason Robinson the. Chelsea Adler Wiggling your head to it. Chelsea Adler Okay. Okay. A cup? Chelsea Adler I’m a Chelsea Adler cup. Jason Robinson A cup. Chelsea Adler Of coffee. Jason Robinson At the office. Chelsea Adler A cup Chelsea Adler of Chelsea Adler coffee. Jason Robinson I’m a cop. Jason Robinson A a Jason Robinson cup. Jason Robinson Couple. Chelsea Adler Cup Chelsea Adler of. Chelsea Adler Of Chelsea Adler coffee. Chelsea Adler Coffee Chelsea Adler in the big time. Jason Robinson Oh, the coffee in the big time. Chelsea Adler That’s perfect. Chelsea Adler All right. All right. Jason Robinson We’ll do a couple more. These are. Chelsea Adler Working good. Okay. Jason Robinson I don’t know. Jason Robinson I don’t think you’re gonna get this. All right. Ready? I had to hobble to the shop to buy a novel. Chelsea Adler What? Jason Robinson I Jason Robinson had to hobble to the shop to buy a novel. Chelsea Adler A couple? Jason Robinson No, I had. Jason Robinson I had. Chelsea Adler I had. Jason Robinson To hobble. Chelsea Adler To hobble. Jason Robinson To the shop. Chelsea Adler I had to hobble to the Chelsea Adler shop. Jason Robinson Yeah. Jason Robinson To buy a novel. Chelsea Adler To buy. To buy? Chelsea Adler Yeah. Okay. I had to hobble to the shop to buy. Jason Robinson A novel. Jason Robinson A a Jason Robinson novel. Jason Robinson Novel. Chelsea Adler A novel. Yeah. I Chelsea Adler had to Chelsea Adler hobble to the shop to buy a Chelsea Adler novel. Yeah. Okay. Okay. Okay, okay. Jason Robinson That’s really good. Right? Chelsea Adler All right. Chelsea Adler Should I do I should I do one that I looked. Jason Robinson Up fall out boy in the ear. Chelsea Adler Yeah. He’s got Fall Out boy in the ear. Chelsea Adler The way you yelled it. Okay. Jason Robinson Your lips don’t Jason Robinson move a lot Jason Robinson when you’re talking. I’ve noticed now. I never noticed before. Chelsea Adler I’m a mumbling. Jason Robinson You’re just like Jason Robinson this. Chelsea Adler Okay. When Chelsea Adler all else. Jason Robinson What do you call a vacuum? Chelsea Adler When? Jason Robinson When Jason Robinson when. Chelsea Adler Are you? Haven’t even let me finish the phrase before. You’re already yelling at me, Chelsea Adler When? All. Jason Robinson What do you call. Chelsea Adler When? Jason Robinson What Jason Robinson do you call a waiter? Jason Robinson No. Chelsea Adler It’s Chelsea Adler the yelling that’s. Jason Robinson Killing me. Listen. Chelsea Adler When. Chelsea Adler Wait when Chelsea Adler when Chelsea Adler when. Chelsea Adler When Chelsea Adler when all. Chelsea Adler Call Chelsea Adler else. Jason Robinson S Jason Robinson no. Chelsea Adler When all. Jason Robinson Else when Jason Robinson calling. Jason Robinson When Jason Robinson did this music Jason Robinson has thrown me off? Chelsea Adler When put on, like movements. Jason Robinson And when a couple Jason Robinson of. Chelsea Adler When Chelsea Adler all else fails, add lipstick. Jason Robinson What? Chelsea Adler When all else. Chelsea Adler When Chelsea Adler all. Jason Robinson I hall. Jason Robinson When all when I hall. Chelsea Adler When Chelsea Adler all. Jason Robinson When the Jason Robinson whole. Chelsea Adler When all Chelsea Adler whole all hall. Jason Robinson All Jason Robinson holler. Chelsea Adler Oh my Chelsea Adler God. Jason Robinson Oh Jason Robinson my God I got that. Chelsea Adler When all. Jason Robinson When are. Jason Robinson Else Jason Robinson Jesse. Chelsea Adler Else. Chelsea Adler Else. Jason Robinson Alex. Chelsea Adler Else Chelsea Adler fails. Chelsea Adler Alex. Else fails. Jason Robinson What? Jason Robinson What’s over there? Chelsea Adler I can’t do this stuff. I. Jason Robinson This is hard. I Jason Robinson don’t know. Oh. Chelsea Adler Should I change the phrase? Jason Robinson Did I change my face? Chelsea Adler Yes. Jason Robinson Okay. Chelsea Adler Should I Chelsea Adler change the phrase? Should I change the phrase? Jason Robinson I am so Jason Robinson lost right now. Jason Robinson When? Chelsea Adler When Chelsea Adler all. Jason Robinson When are all. Jason Robinson All of. Jason Robinson When are Jason Robinson all of the. Chelsea Adler When all. Jason Robinson When Jason Robinson are Jason Robinson all. Jason Robinson All of. Chelsea Adler When all else fails. Jason Robinson When all the. Jason Robinson Am I Jason Robinson even close? No. Jason Robinson When Jason Robinson is Jason Robinson it? Even when? Yes. Jason Robinson Okay. When? Jason Robinson Go. Word by word. All. Chelsea Adler Yes. Else. Jason Robinson Oh, well, now the music’s else. Jason Robinson When all Jason Robinson else Jason Robinson fails. Yeah. Okay. When all else fails. Jason Robinson Chelsea Adler Add lipstick. Jason Robinson Grab the headpiece. Chelsea Adler Add. Jason Robinson Ask. Chelsea Adler Add. Jason Robinson Add Jason Robinson cross Jason Robinson x Jason Robinson Jason Robinson x. Jason Robinson Jason Robinson When all else Jason Robinson fails. Chelsea Adler When all Chelsea Adler else fails, add. Jason Robinson Ask Jason Robinson lipstick. When all Jason Robinson else fails, ask Chelsea Adler Lipstick. Jason Robinson Siri just picked up Jason Robinson on the phone. Chelsea Adler When all. Jason Robinson When all else fails. Chelsea Adler Add Chelsea Adler okay. There’s minus equals. Jason Robinson Add add. Chelsea Adler Add Chelsea Adler lipstick. Jason Robinson Lipstick. Yeah. Jason Robinson When Jason Robinson all else fails, add lipstick. Chelsea Adler Oh my god I’m like so wedding right now. That was insane. Can we. I feel like I want that part, like chopped up. Like like really obnoxious. Chelsea Adler Are we doing one more. Jason Robinson Can we do one more? I got one more that I want to do. Chelsea Adler Okay. Jason Robinson It Jason Robinson better not be that horror from Skate Country. Chelsea Adler I got the second half. I got the second half. Chelsea Adler Do the Chelsea Adler first half again. Jason Robinson You know it already. Chelsea Adler Do the first Chelsea Adler half again. Jason Robinson It better not be that horror. Chelsea Adler It better not be that guy Jake. Chelsea Adler Hi, Morgan. Jason Robinson That’s. There you go. I’ll turn this. Chelsea Adler Thing off. That’s so funny. All right. Wait. I got that so fast. Jason Robinson I knew. Chelsea Adler You would. Jason Robinson You just had to get one. Chelsea Adler Of them. Oh, it’s like one of my favorite. Jason Robinson I know it’s like the. Chelsea Adler New one. Yeah, that was, like, such a fun moment. That one. And. Chelsea Adler Oh, that for Alvin? Jason Robinson Yeah. Jason Robinson Oh, that’s a good one. I shouldn’t use that one. Chelsea Adler So, yeah. All that for Albert. So Chelsea Adler if anything ever takes you a very long time to do, and there’s very little output from all the effort you’ve put in. Oh, yeah. That’s when you say all Chelsea Adler that for non. Jason Robinson Yeah. And if you’re from Tucson, Jason Robinson you know. Chelsea Adler Yeah. Yeah. Chelsea Adler If you’re coming east from west. Jason Robinson Oh just everywhere. The place is just a wreck. Yeah. I had, I saw a guy once. Jason Robinson He had a shirt and said all it said was granted Albert on. Chelsea Adler When my grandma. Okay. So my aunt moved here a few years ago from Ohio. And my grandma comes out every winter to spend time with us, you know, and get away from the snow and stuff. And the first year that my aunt had moved out here, she and my grandma had to go to Walmart, and they were telling me that they went to the Walmart on Grant and Alvin. Chelsea Adler And I said, you went where? Jason Robinson No. Chelsea Adler They were like, it’s not that bad. Chelsea Adler It’s like. Jason Robinson When did you go? It doesn’t matter. Oh my goodness gracious. Chelsea Adler Yeah. Great. And then. Jason Robinson Marielle used to work at a beaver health place right around there. So hence a lot Jason Robinson of times. Yeah. And it’s like an emergency kind of place. So people would come in their emergency, but they don’t like them. They don’t do like outpatient, you know, like, you know, a lot of stuff. So they kind of like get them stable and then they kind of let them loose, you know? Chelsea Adler So well, it’s even Chelsea Adler crazier right now because they’re doing all that construction. Jason Robinson Oh, no. It’s Jason Robinson terrible. Yeah. It’s rough. Chelsea Adler Good times. Yeah. And then when I was working at Victoria’s Secret, there was a guy on the stock team who at the time was. He was like trying to get into the police academy. And he’d done a couple ride alongs, and we learned that the, the, the police call like the, like the Dodge and like Alvin area, they call it like the black hole or something. Chelsea Adler Because once you go in for a call, you’re not coming out. Yeah. Jason Robinson Yeah. Chelsea Adler So good times. But yeah. It’s fine. Needless. Listen, it’s Tucson. We love every Chelsea Adler piece of it. Jason Robinson Hey, man. Jason Robinson Right. Love it. Chelsea Adler Every piece has Chelsea Adler some kind of character that. Jason Robinson Yeah. Chelsea Adler Distinguishes it. Jason Robinson What do you think of your of the dark Rye from. It was spicy. It is spicy. Chelsea Adler Spicy? Yeah. I wasn’t expecting it to be quite that spicy. But I did like it, I think. I think that’s one that I would prefer an ice cube in there sometimes when I don’t necessarily want the ice cube, but Chelsea Adler I think that was one that I would, I would appreciate. Jason Robinson Black whiskey Jason Robinson is what it’s called. Chelsea Adler That one was good though. The Japanese one was yummy. Jason Robinson Whiskey is just spicy in general. It can be. But then I think some of the stuff that comes from India to, I think spicy because you talked about some of that stuff ported in. Chelsea Adler Like not all of it though. Like I don’t Chelsea Adler think gel back is super spicy. Like I find double to be a little more on like the dry side Chelsea Adler almost. Jason Robinson Yeah. But rice just in general. Yeah. Anyway. Chelsea Adler Yeah. Jason Robinson Anything else? Wrapping the sucker up. Chelsea Adler Help us get to Fashion Week and buy a shirt or a ticket to our fashion show at Whiskey Chelsea Adler Back. Jason Robinson Yeah, totally. Yeah, I think I think Jason Robinson they’re super cool. You got two different ones. So there’s kind of the skyline version. Yeah, that. Chelsea Adler I’ve got more. That’s a little more neutral. Jason Robinson Yeah. Chelsea Adler This one’s a little more Chelsea Adler feminine. With the fashion sketches on there, it says meet Me in New York. Yeah. Which is a play on, Mimi and Montauk. Jason Robinson I think it’s. I think it’s great. I think it’s just a great start Jason Robinson to the fashion week journey that I’m that, you know, I think it’s something that maybe this is going to be your baby, but I. I’m trying to have the community that surrounds us experience it as well. So the fact that they get these limited Jason Robinson shirts or the timber toads, the event at Del Box, Jason Robinson everyone’s going to Jason Robinson get a chance to like come along for the ride. Chelsea Adler Yeah. And Chelsea Adler throughout the process, like I am like, if you follow our socials or even my personal socials, like I’ll do it on TikTok and I’ll probably do it on the timber toe Instagram. But, like when I’m sewing and when I’m actually draping the clothing and all that kind of stuff, like, I want to do that live. Jason Robinson Yeah. Chelsea Adler I can do all of it live because I get a little crazy. But Chelsea Adler from it I would really like to do live and kind of let people see what that looks like behind the scenes with us. So it’s gonna be fun. Jason Robinson Yeah, looking forward to it. Chelsea Adler And I have an excuse to go to LA again. So anyway, it’s the Olympics. This Chelsea Adler will be the Olympics. Will be over by the time this is so it’s the Olympics. So mentally started today and go USA. I’m a little torn because a lot of my favorite players are playing for Canada right now. Jason Robinson Oh yeah. Yeah. That’s the Jason Robinson hard part about hockey is that there’s a lot of like you know, Canadians, a lot of other countries that play in the United States hockey. Chelsea Adler Same thing with the. Jason Robinson Same thing with like the NBA two. Now they’re getting a lot of like people from other countries now. So it’s starting to make it. So you of it or a USA is not so dominant. Yeah. Yeah. Chelsea Adler Like my my team’s goalie is playing for Canada. But like my favorite goalie in the league is playing for USA. Oh very good. So you know I just hope both teams have fun. Yeah. Jason Robinson No they’re looking to go in whoop ass on the gold. Chelsea Adler The USA Women’s League is killing it. So, Chelsea Adler we’re on a good run for that. So, anyway. Jason Robinson New Jason Robinson of a, it’ll be the end of March, so we’ll see. Jason Robinson Solid year. So Final Four is the. Oh, that’s the Epsilon. Chelsea Adler Go sports. Jason Robinson Bar sports. Chelsea Adler All right okay cool. Jason Robinson Well Jason Robinson that does it for this episode. You know obviously if you guys subscribe that always helps the channel grow. If you can hit that like button that does tell us a little bit that you actually like the content that we’re also that we’re making here. And then if you could make some comments to maybe something else that you want to hear, you can go to zero or to the Timber Tote Purse website. Jason Robinson If you go on the zero day since little tab and scroll to the bottom, you can actually write something about your own self. So we’d love to hear about your own zero day sense story. Yeah, but stay tuned into our next podcast where we do Zero Day since we had to talk to an attorney. Jason Robinson So we’re going to have some fun with that one as well. Jason Robinson Or not. Yeah, but you can also follow us on the Instagram as well. And I guess that’s it. So we’re signing off. But this is zero days since pretending to be professionals. And we’ll see you on the next one. Chelsea Adler Bye.  

Some episodes are fun updates. Some are therapy sessions disguised as business talk. And then there are the episodes that feel like a turning point—the kind where you can hear the story pivot in real time. Episode 8 of the Zero Days Since podcast starts with a title that sounds like chaos—“Zero Days Since… We Were Robbed”—but what you actually get is a grounded, honest conversation about what happens when you do everything “right,” still don’t win, and have to decide what kind of entrepreneur you’re going to be next. This episode has the relatable gut-punch of a pitch competition loss… and the payoff of a massive new chapter: a downtown Tucson showroom and acceptance into New York Fashion Week. That contrast—setback vs. breakthrough—is exactly what makes this one hit. When “Winning” Becomes a Trap: Pitch Competitions, Subjective Judging, and Founder Psychology Jason and Chelsea get into something every entrepreneur learns eventually: judged events can be brutally subjective. The pitch might be strong. The business might be real. The room might even love you. But on judged days, a handful of opinions can decide the outcome—and that can mess with your head if you’re measuring your worth by the scoreboard. And that’s where Jason’s growth arc becomes the heartbeat of the episode. He admits it plainly: he’s wired to “win,” and that drive has powered a lot of progress—but it can also become a source of frustration when the rules of the game aren’t clear. The best part is that they don’t talk about it like motivational poster advice. It’s conversational and real: what it feels like when you’re chasing validation, when a “no” stings, and how you start learning to find joy in the process instead of only in the outcome. That’s the kind of founder mindset shift that resonates with creators, small business owners, and anyone building something in public. From “We Were Robbed” to “We’re Winning the War”: Reframing Loss into Momentum The episode title comes from a familiar moment in the startup world: you show up, you compete, and you walk away thinking… how did we not win that? But instead of staying stuck in the frustration, Jason and Chelsea use that moment as a hinge—an opportunity to zoom out and take inventory of what’s actually happening in the business. At one point, Chelsea drops a line that basically becomes the thesis of the whole episode: maybe you lost that pitch competition—but you’re “winning every thing else.” And then they hit the perfect example of Jason’s internal shift: he jokes about trying to “win” Fashion Week, and Chelsea snaps it into perspective—you don’t “win” Fashion Week… getting in is the win. That’s the transformation, right there. Not “I’ll never care about winning again,” but: I’m learning which wins actually matter. The episode becomes a practical pep talk for entrepreneurs who’ve been knocked sideways by one event, one judgment, one rejection—especially founders balancing ambition with sanity. Downtown Tucson Showroom + New York Fashion Week: The Chapter Change You Can Feel Now the big news—because Episode 8 isn’t just mindset talk. It’s also a major business milestone episode. First: they officially have a showroom in downtown Tucson, and you can hear how meaningful that is—like returning to where it all started. They share the location clearly: the bottom floor of Redondo Tower at Granada and Broadway. They talk about moving in, setting up the space, and building it into a cohesive showroom experience for TimberTote, including an area for custom design and even a setup for 3D rendering. And then comes the “wait—what?” moment: they got the email saying they’ve been accepted into New York Fashion Week as an emerging brand, for September 2026—giving them about nine months to prepare. They also keep it real about what that means: it’s exciting, but it’s also expensive, and it kicks off a whole new set of strategic questions—fundraising, planning, logistics, and what it takes to show up at that level. One of the coolest “next chapter” teases: Chelsea hints that she may start sharing parts of her design process live, and they even float the idea of using Patreon for behind-the-scenes access. This is why Episode 8 works so well as a marketing moment. It’s not just “big announcements.” It’s the full arc: the emotional stumble, the mindset shift, and then the doors opening. The Takeaway: The Real Win Isn’t the Trophy—It’s the Trajectory If you’ve ever felt like you got robbed—by a pitch competition, a judge, an algorithm, a gatekeeper, or just bad timing—this episode gives you something better than a rant. It gives you a reframe: judged events are part of the game, but they’re not the whole game… and they’re definitely not the final verdict on your business. Episode 8 of the Zero Days Since podcast is ultimately about the kind of growth that doesn’t show up on an award certificate: learning how to keep your joy intact, how to measure progress correctly, and how to recognize when you’ve already crossed into a new chapter—even if one room didn’t clap loud enough. And if you’re local? The showroom is a real-world milestone you can support—Redondo Tower at Granada and Broadway in downtown Tucson.If you’re a founder anywhere? The mindset shift is the part you’ll feel in your chest. Now it’s your turn:Have you ever had a “we were robbed” moment—and what did you do with it afterward?

Episode 7 is a special one because it’s the first time the crew is on-mic as a three-person team—with Scarlett Tompkins officially joining the conversation. The vibe is intentionally candid and a little “loosey goosey” (in the best way): tired founders, big changes, real laughter, and a very real look at what happens when a growing business hits the point where you can’t keep doing it all yourself. Meet Scarlett: the newest “human” on the team Early on, you get context for who Scarlett is in this world and why this move makes sense. It’s not a random hire—it’s something the team has talked about for a while, and Scarlett describes it as feeling “inevitable,” because she’d already been in the orbit of the work for months and genuinely wanted to be part of it. You also hear the trust dynamic: the team went to Scarlett first because the fit was already there, and everyone’s energy aligns—big goals, forward motion, and a shared “let’s figure it out” attitude. The real topic: hiring help is a founder leap of faith The heart of the episode is the “founder moment” behind the title: that point where you admit, “We need help,” and then you do the scary part—investing in a person and trusting it will pay off. Jason frames it as a classic solopreneur-to-team transition: hiring isn’t just an expense, it’s a commitment to growth… and to doing this thing like a real company. Chelsea adds the emotional side of it too: bringing someone on is exciting because it’s a milestone—proof the business is creating real opportunities and jobs. Scaling pains: production capacity, inventory, and “we need back stock” A big thread running underneath the jokes is: the business is busy. They’re hitting the ceiling on how fast they can produce, and Scarlett (in a very Scarlett way) calls out the practical need—more back stock, more consistency, more ability to keep up with demand. If you’re into small business growth, this section is super relatable: the team is basically describing the moment when “scrappy” stops working and you have to build processes, capacity, and inventory like you mean it. Wholesale growth and putting the right person in the right role They also get specific about why Scarlett is such a strategic addition—because the business is leaning more into wholesale, and that requires a certain kind of energy: outreach, relationships, and a whole lot of talking to people. Chelsea is very honest that she knows what to do, but she doesn’t want to do it—and because she hates it, she’ll be bad at it. That’s why she’s been saying from the beginning that Scarlett would crush this part. This becomes a bigger lesson for entrepreneurs: growth gets smoother when you stop forcing yourself into roles you hate and start building the team around real strengths. “Seat on the bus”: the episode’s best business takeaway Chelsea drops one of the cleanest frameworks in the episode: everybody has a “seat on the bus.” If the right people are in the right seats, the whole business runs better. If you’re in the wrong seat—even if you’re capable—you won’t do a good job (and you’ll be miserable). Jason expands on it: sometimes someone is the right person on the right bus… they’re just sitting in the wrong seat. And the fix isn’t drama—it’s realignment. If you’re building a team, hiring your first employee, or trying to scale without burning out, this “seat on the bus” section is basically the episode in one idea. Partnership energy: supportive, not competitive Another standout moment is the friendship + partnership dynamic, especially between Scarlett and Chelsea Adler. Chelsea reads a quote about powerful women not being threatened by each other—and then connects it directly to their relationship: they hype each other up, and they’re grateful to have a partnership that stays healthy (especially after seeing other business partnerships go sideways). It’s a subtle theme, but it matters: this episode is as much about team building as it is about business growth. From home-based chaos to “we’re about to get a location” Mid-episode, the crew talks about another huge milestone: they’re close to getting into a dedicated location. At the time of recording, the business has basically taken over rooms, and they’re doing the logistical shuffle across multiple spaces. They even tease that the home-based business vs. centralized location shift deserves its own future episode. For listeners who are in that in-between stage—running a real business out of a home setup—this part hits hard because it’s exactly what it feels like right before you outgrow the “make it work” era. Real life on the mic: tired brains, phone calls, and chaotic timing Part of what makes this episode fun is that it doesn’t pretend entrepreneurship is neat. You get the “we’re exhausted but we’re here” energy, the side banter, and even the sense that life is happening in real time—like phones blowing up and the crew joking about answering family calls on the podcast someday. Tucson shoutout + drink sponsor moment They kick off with their sponsor segment featuring Crooked Tooth Brewery—a family-owned brewery in downtown Tucson—and get into the drink they’re trying (including a quick aside about gluten-reduced beer and “inclusive brands”). It’s a small section, but it sets the tone: local, friendly, and not taking themselves too seriously. Why this episode matters (even if you’re not “ready to hire”) If you’re a founder, maker, creator, or small business owner, Episode 7 is basically a case study in the transition from solo grind to team-based growth: hiring your first help, preparing for wholesale expansion, improving inventory and production capacity, and building a team where everyone’s in the right seat on the bus. By the end, you don’t just know who Scarlett is—you understand why adding a human is a major business milestone and how the team is thinking about scaling in a way that doesn’t wreck their sanity.

In this Christmas special of Zero Days Since…, Jason and Chelsea take a moment to slow down and reflect on what it really means to dream big. This episode is a candid, end-of-year conversation about ambition, momentum, and the human side of building something from the ground up. They talk openly about setting goals that feel uncomfortable, pushing through doubt, celebrating hard-earned wins, and holding both joy and grief at the same time—especially during the holidays. It’s a reminder that dreaming big isn’t just about numbers or milestones. It’s about intention, resilience, and staying true to who you are as things begin to grow. Whether you’re an entrepreneur, a creative, or simply someone thinking about what’s next, this episode is an honest and grounding way to close out the year.

In this episode, Jason Robinson and Chelsea Adler crack open a topic every small business dreams about but almost no one really plans for: what happens when other people start telling your story. Between a New York–level deli sandwich, a dangerously good Ray Ray’s Sonoran Spirit Tea, and a whole lot of laughter, they rewind through the surreal moments when TimberTote jumped from the workshop into the spotlight—local news segments, front-page headlines, podcasts, and pitch competitions. What starts as, “Remember that time we were on TV and basically blacked out?” turns into a surprisingly honest look at visibility, vulnerability, and what it feels like when your idea suddenly becomes news. Along the way, they share the wins, the weirdness, and the very human chaos that happens behind the scenes when you’re still just two friends trying to build something cool together. Earned Media: When Your Story Becomes the Story Jason and Chelsea spend a big chunk of this episode unpacking the wild ride of earned media—those magical moments when you don’t pay for exposure, but still end up on screens, feeds, and front pages. From local TV news in Phoenix to landing on the front page of the Arizona Daily Star, they relive the shock of seeing Timber Tote become the “main character” in stories other people were telling. It’s part humble brag, part therapy session about how surreal it is to go from making products in a shop to explaining them into a camera. They talk through how these opportunities actually happen in real life: a random message on LinkedIn, a quick coffee with someone at Local First, a connection through Startup Tucson, or an interviewer who was “just doing a story about small businesses” and decided Timber Tote needed to be in it. None of it was part of some polished PR strategy; it was showing up, being themselves, and saying yes when someone asked, “Can we feature you?” You’ll hear how things like Idea Funding, Moonshot pitch events, and the Echoes of Innovation podcast didn’t just give them a stage—they gave Timber Tote credibility. When a newspaper puts you on the front page or a community platform decides your story is worth sharing, it hits differently than a paid ad. Jason and Chelsea lean into that difference: earned media as social proof, as community validation, and as one of the most powerful (and underestimated) tools in a scrappy entrepreneur’s marketing toolbox. Saying Yes When Your Stomach Says “Are You Serious?” If there’s a through-line to every wild story in this episode, it’s this: they said yes before they felt ready. Jason talks about getting that call from the Arizona Daily Star, casual at first—“Hey, can we do an interview?”—only to discover there would also be a photographer, a full write-up, and, eventually, top-of-the-fold placement. That’s not a small “yes.” That’s a “guess we’re going to Circle K in pajamas to buy every copy of the paper” yes. Chelsea and Jason walk through TV segments where they barely remember what they said, pitch competitions where they stood under harsh lights hoping their brains didn’t short-circuit, and events where they had to explain Timber Tote to strangers over and over until the story felt tattooed on their tongues. None of it sounds glamorous in the moment—it sounds sweaty, nerve-wracking, and deeply human. But each yes led to another opportunity, another connection, another layer of momentum. They don’t sugarcoat the anxiety, either. Saying yes means accepting you might stumble over your words, get misquoted, or see your own face at an angle you’d rather never see again. But it also means being open to experiences you can’t script: the surprise honor, the unexpected shout-out, the customer who walks into the shop saying, “Hey, I saw you on the news.” This episode becomes a love letter to imperfect action—choosing visibility over comfort, again and again, and trusting that the messy version of you is still good enough to tell the story. Work–Life Integration: When Your Business Is Also Your Life Instead of pretending they’ve achieved some pristine “work–life balance,” Jason and Chelsea are honest: what they actually live is work–life integration. They talk about “work family” and how many hours are spent side-by-side—building Timber Tote, recording the podcast, showing up at events, and still somehow having energy left to tease each other on mic. Their sponsor, Ray Ray’s Sonoran Spirit Tea, fits right into that ecosystem: a fellow local, family-rooted brand built from a signature drink and a whole lot of hustle. Chelsea shares memories of growing up in a family business, where the line between “at work” and “at home” was blurry in the best and weirdest ways. Jason talks about parenting—raising kids who are starting to date, trying to be a thoughtful, present dad while also building something that might one day inspire them. These aren’t side notes; they’re core to the story. The press, the products, the events—none of it exists in a vacuum. It’s woven around bedtimes, birthdays, and conversations about how they want their kids to see the world. Throughout the episode, you can feel how much joy they get from building Timber Tote together. Late-night writing sessions, hours in the workshop, recording “Zero Days Since” itself—these are technically work tasks, but they’re also how they recharge, connect, and make sense of everything that’s happening. Instead of chasing a mythical balance, they’re trying to build a life where the things that pay the bills are also the things that light them up. That’s messy. It’s demanding. But when you hear them laughing their way through stories of press, parenting, and product launches, it’s clear it’s also deeply rewarding. Why This Story Matters (and Why We Want Yours) By the end of “Zero Days Since… We Were in the Press,” you’re not just hearing about media hits and milestone moments—you’re listening to two real people processing what it means to be seen. It’s the rush of recognition, the fear of messing up on camera, the pride of showing your kids a front-page article with your business on it, and the grounding reminder that tomorrow you still have orders to fill and life to live. Jason and Chelsea aren’t sharing these stories to flex; they’re sharing them to pull back the curtain. Earned media, saying yes before you’re ready, and blending work with real life aren’t theory for them—they’re the lived reality of building Timber Tote in public. If you’re a maker, a founder, a creative, or just someone trying to do something a little bit brave, this episode is for you. If this resonates with you, we’d love to hear your moment. What’s your “Zero Days Since…” story? Maybe it’s the day you finally launched, the time you got unexpected recognition, or the moment everything went hilariously off the rails. Head over to ZeroDaysSince.com to learn more about the show, catch this episode, and submit your own “Zero Days Since…” story. You never know—your next brave, messy, wonderful moment might be the one we talk about next.

When your brain is fried, borrow a brain you already trust. In this Halloween drop, Chelsea and Jason get real about decision fatigue—the kind that haunts founders at 11:58pm—and how a simple “decision chaperone” turns scary choices into ship-able moves. No shame, just progress (with a little seasonal smoke). What this episode is aboutDecision fatigue hits hardest when the stakes feel personal. Chelsea opens up about needing a “chaperone” to talk through high-friction choices; Jason shows how having a trusted circle speeds things up without sacrificing judgment. Along the way: a sourcing trip reality check (LA Fashion District), a timely cocktail-smoker cameo, and a teaser for wearable-art inspiration pulled from microscope-level color palettes. The big takeaway is simple and usable today: give a trusted person two options and commit in 60 seconds. Highlights Why asking for help isn’t weakness—it’s workflow The “two-options + timer + chaperone” micro-framework Sourcing trip lessons: when “do nothing” is the smartest move Seasonal fun: smoky sips, witchy cups, and founder humor that keeps it light From microscopes to moodboards: how science imagery can spark design Chapters00:00 – Cold open & Halloween setup02:30 – Episode title + Sport Class Customs intro03:19 – Cocktail smoker demo05:55 – “Happy Halloween” cheers + the cauldron mishap09:50 – “Chelsea needed a chaperone”18:30 – LA Fashion District reality check34:20 – Wearable art: histology inspo52:20 – Trust your circle58:47 – Halloween sendoff59:12 – Outro & next-episode tease Try it now (listener prompt)Drop one decision you’ve been ghosting and list Option A / Option B—then ask a trusted friend to pick inside 60 seconds. Tell us how it went! CreditsHosts: Chelsea & JasonShow: Zero Days SinceProduction: Show Source StudiosMusic/SFX: Licensed Calls to actionIf this episode helped, follow the show, rate it in your podcast app, and share it with a friend who’s haunted by too many tabs. New episodes weekly. Content noteLight adult humor; no explicit language.

In this laugh-out-loud episode of Zero Days Since, Jason and Chelsea pull back the curtain on the chaos, creativity, and comedy of building their wooden purse brand. Startup Fails Turned LessonsFrom accidentally smoking out the service guy with toxic vinyl fumes to panic fabric runs across Tucson, they prove that even the worst mistakes can spark innovation. Parenting & Real-Life ChaosJason celebrates the end of his school drop-off duties while Chelsea faces her first week in the kindergarten pickup line — complete with meltdowns and hilarious rants about traffic etiquette. Product Development AdventuresFrom purses to wallets to belt buckles, the team shares how new designs, unexpected tools, and serendipitous finds keep pushing their brand forward. Why Listen?Zero Days Since is part comedy, part entrepreneurial therapy. If you’ve ever tried to start something new, juggled family life with big ideas, or just love a good story about turning disaster into momentum, this one’s for you. Hit play below to listen to Episode 3, and don’t forget to subscribe on Spotify so you never miss a laugh or lesson!

What do you get when two wildly different creative entrepreneurs build a business together and keep getting mistaken for a married couple? A whole lot of laughs, a little bit of therapy, and maybe a legally binding life insurance agreement. In this episode, Chelsea and Jason dive into one of the most frequently asked questions they get, “Are you two married?” Spoiler alert: they’re not. But as they explain, business partnerships can be just as intimate, complicated, and rewarding as any romantic relationship. Together, they open up (often hilariously) about what it’s really like co-founding a brand with someone you barely knew beforehand. They share stories of learning each other’s quirks, communicating across neurodivergent styles, navigating joint finances, and signing those “just in case” legal docs that make you question your own mortality. This episode is filled with chemistry, chaos, and hard-earned insight into partnership dynamics. Featured Moments: The truth behind the episode’s title: why they keep getting asked if they’re married—and how they answer How business partnerships mirror romantic ones (minus the kissing… hopefully) Therapist energy, ADHD energy, and learning to communicate better on the fly Creating buy/sell agreements and navigating life insurance as co-founders (without scaring your partner off) A toast to their first official sponsor, Crooked Tooth Brewing And just when you think you’ve learned everything there is to know about creative business partnerships… Jason pulls a surprise game out of left field.Just wait until you get to the segment they now refer to as “the Lipless Incident.” We’ll just say this: it involves cheek spreaders, guess-the-phrase cards, and a new low for podcast dignity. You’re welcome. Whether you’re building something with a partner, working on your own dynamic duo, or just here for the chaos, this episode delivers laughs, lessons, and a whole lot of real.