All Episodes
Applied Fitness Mentoring — 267 episodes
Ep. 264 - So proud of this. The biggest competitive advantage
Ep. 261 - Resilience and bouncing back from setbacks & High standards and dreaming big
Ep. 260 - Program launches, Authentic marketing, Client conversion and relationship building
Ep. 259 - The Wealth Room
Ep. 258 - Turning missed opportunities into positives
Ep. 257 - 21 days to grow your business - let's go!
Ep. 256 - Understanding the magic of investing (compound interest)
Ep. 255 - Full commitment vs. half-effort in business
Ep. 254 - 5 things you need to know BEFORE you invest (coffee match)
Ep. 253 - Lessons from building 4x million + businesses
Ep. 252 - Charge enough to get your client's results
Ep. 251 - Gamifying Business Success & Utilizing Your Unique Advantages
Ep. 250 - The nuances of price increases
Ep. 249 - Building your business for impact
Ep. 248 - Ambition & the right rooms
Ep. 247 - Here's a win, win for you - Substack
Ep. 246 - 4 actionable tips to increase business success
Ep. 245 - Substack Insights, Pricing Strategies and Value Perception & Surrounding Yourself with Success
Ep. 244 - It's never been easier to invest.
Ep. 243- Content strategy from 500 to 5,000+ and PAYING Clients!
Ep. 242 - Lessons from 25 Years in Business with Jules
Ep. 241 -Pep talk/ Call out,/ Reality check with Jules
Ep. 240 - Building wealth & financial freedom
Ep. 239 - Insanely valuable chat with Chrissie
Ep. 238 - I have one MASSIVE goal
Ep. 237 - The cost of success
Ep. 236 - Starting the year inspired, KPIs & Cape Town
Ep. 235 - 5 lessons from 2025
Ep. 233 - The mindset holding you back from big goals
Ep. 232 - Goal setting workshop take homes
Ep. 231 - the reality of business in Dec.
EP. 230 - Coaching Attachment Styles & Perceptions of 'Work'
Ep. 229 - Self belief , glass ceilings and the Rodger Bannister Effect
Ep. 228 - The biggest business mistakes people consistently make
Ep. 227 - The Reality of Hard Work and Sacrifice & Creating a Positive Sales Experience
Ep. 226 - Cognitive Biases and Business Resilience & Understanding Money and Wealth Building
Ep. 225 - Money chats with Sara
Ep. 225 - External validation, Ego & decision making & women being transparent about money
Ep.224 - The Accelerator
Ep. 223 - is running a business for you?
Ep. 222 - What a learnt from an afternoon with Dan Priestly
Ep. 221 - Launch lessons with Chrissie
Ep. 220 - What I learnt from 2 days with the top content creators in the UK
Ep. 219 - Taking your business seriously
Ep. 218 - Instagram vs. Reality: The Truth About Business Ownership
Ep. 217 - Managing Client Drop-offs, Business Growth & avoiding negative spirals
Ep. 216 - I become a millionaire before 30 - here is how..
Ep. 215 - Building a business around human connection and NOT increasing your prices
Ep. 214 - Client feedback, coaching experience, live content & Perspective baths,
Ep. 213 - Starting your coaching business
Ep. 212 - Fixing your money mindset ( Wanting to make money doesn’t make you a bad coach.)
Ep. 211 - Caring about money doesn't make you a worse coach.
Ep. 210 - Change how you think about sales & marketing
Ep. 209 - Building Wealth
Ep. 208 - BRANDING branding, B R A N D I N G
Ep. 207 - advice we would give to build your business if we weren't afraid of hurting your feelings...
Ep. 206 - An interview with Emma about investing and financial freedom
Ep. 205 - Mother & business owner: Hayley thriving in both!
Ep. 204 - The ups & downs of business
Ep. 203 - Business lessons with KATE- Nursing to coaching, building a business with chronic illness & more
Ep. 202 - More leads & higher retention - the AFM BOOTCAMP
Ep. 201 - You need more urgency
Ep. 200 - Building a community
Ep. 199 - Finding Your Niche & doing what you love - Leanne!
Ep. 198 - Building an authentic business. How to deal with refunds, pauses & cancelations
Ep. -197 Business lessons with Orla
Ep. 196 - What kind of coach are you? plus weird business mentoring pyramid schemes
Ep. 195 - Come downs, the sticky middle & starting NOW
Ep. 194 - Marketing Ethics and Client Relationships
Ep. 193 - Stop hedging your life.
Ep. 192 - In-Person vs. Online Coaching, Transparent pricing & Tax havens
Ep. 191 - is online coaching dead?
Ep. 190 - 0 to 10 clients & taking your business seriously BEFORE it's successful
Ep. 190 - The psychology of investing
Ep. 189 - Financial freedom as a female business owner
Ep. 188 - Don't dull yourself to fit in with 'the algorithm'
Ep. 187 - I don't give a shit about kickbacks & 3 essentials to selling
Ep. 186 - AI won't replace your business - Jodie Cook
Ep. 185 - investing & buying the dip
Ep. 184 - How to get people to value you as a coach.
Ep. 183 - Easy life or more resilience?
Ep. 182 - are you working hard enough?
Ep. 181 - Becoming an expert, Elbows & cold plunges
Ep. 180 - the 4 things you need to get people to buy from you
Ep. 179 - Living your brand, Lessons from Sahil Bloom and Q&A
Ep. 178 - Are you capable of building a business?
Ep. 177 - A life update, cost barriers & the unrated benefits of mentoring
Ep. 176 - Being a FEMALE business owner
Ep. 175 - Affordable mentoring 🤝
Ep. 174 - Building your coaching business in 2025
Ep. 173 - Try AFM before you commit
Ep. 172 - Winning mindsets to take into 2025
Ep. 171 - 11 essential sales principles.
Ep. 170 - The importance of understanding money
Ep. 169 - Business lessons from 2024
Ep. 168 - Navigating the Ups and Downs of Business Ownership
Ep. 167 - Q&A - Black friday, showing up when you feel shit, how to launch successfully & more!
Ep. 166 - Q&A - email lists, Should you have a sign up target? how to niche when you work with a broad demographic & more
Ep. 165 - Work- life synergy, The ultimate heart break formula & Martha Stewart
Ep. 164 - Using your negatives as positives & the power of being specific
Ep. 163 - Productivity hacks you haven't heard before *JOMA*
Ep. 162 - The story you tell yourself & dealing with unsupportive friends and family
Ep. 161 - Making your money work for you
Ep. 160 - Gold standard outputs, focus & upping the content game
Ep. 159 - Business lessons from IFS with Lucy
Ep. 158 - the ACCELERATOR - end of year business sprint
Ep. 157 - Content that converts, life update & a quote
Ep. 156 - Objection handling (without the pushy sales)
Ep. 155 - No one tells you how hard business is
Ep. 154 - 10 questions about your business (to call you out!)
Ep. 153 - Perfect days & application calls over sales calls
Ep. 152 - How to show up when you feel like shit
Ep. 151 - Thinking of doing a free challenge?
Ep. 150 - Summer drop offs
Ep. 149 - How to avoid unsuccessful business launches
Ep. 148. - How not to take social media personally
Ep. 147 - Q&A with Jules ( How can I turn my passion into something that people want to buy, especially in a market with many established coaches? )
Ep. 146 - Transform Your Business in 42 Days 🎯
Ep. 148 - Social media, your self worth & business growth
Ep. 145 - What to do when you feel like giving up & being a local fitness hoe ;)
Ep. 144 - Hormozi take homes with Hayley
Ep. 143 - Learn how to run a successful launch
Ep. 142 - Building your business in an authentic way (you don't need to sell out)
Ep. 141 - Your biggest asset, how to avoid scams & launches
Ep. 140 - Essential mindset as a business owner (the gap & the gain)
Ep. 139 - Skepticism, reality & being different
Ep. 138 - Biggest take homes from the AFM event
Ep. 137 - 30for30 Q&A
Ep. 137 - I bet you're not doing this - SOCIAL PROOF
Ep. 136 - ADHD - pros, cons & practical tools *you don't need to have ADHD to benefit from this*
Ep. 135 - Lessons from a successful launch
Ep. 134 - Do you know who you are talking to??? - Talking to your ideal client
Ep. 133 - How to know what's working (marketing)
Ep. 132 - Why your lead gen isn't working
Ep. 131 - Getting you more clients (30 for 30)
Ep. 130 - Group coaching misconceptions & what we do to show up at our best
Ep. 129 - Business with friends & giving yourself some credit!
Ep. 128 - Getting leads to come to you, ego & followers, asking good questions
Ep. 127 - Lack of creativity & Sustainable business growth that you enjoy!
Ep. 126 - BS business growth claims & why boredom is a superpower
Ep. 125 - Q&A - 'NO ONE CARES MOIRA'
Ep. 124 - This is how you grow.
Ep. 123 - Q&A- taking on coaches, entrepreneurial mindsets & selling online coaching
Ep. 122 - Support as a competitive advantage
Ep. 121 - charging more may make you less money
Ep. 120 - You don't need more leads - you need to nurture them better
Ep. 119 - Q&A near death experience & how to fill your cup!
Ep. 118 - Q&A - advice to your 18 year old self, the psychology of your potential clients
Ep. 117 - One of my biggest lessons - The cost of not knowing more.
Ep. 116 - Q&A - Launches, Onboarding, Emails & more
Ep. 115 - Client drop offs in Dec.
Ep. 114 - Branding, scarcity & shiny object syndrome
Ep. 113 - Action as a competitive advantage
Ep. 112 - realigning with your business values, the opportunity cost of time & how to sell effectively
Ep. 111- Sharing lessons & staying relevant
Ep. 110 - Underrated consideration for niche (YOU)
Ep. 110 - Building your capacity, the reason behind the accelerator & the power of community for growth
Ep. 109 - The AFM Accelerator
Ep. 108 - 4 business lessons from this quarter
Ep. 107 - Perspective, imposter syndrome & chat up lines
Ep. 106 - Giving up good for great, Niche, Passion & more with Jules!
Ep. 105 - Dealing with rejection & unhappy clients
Ep. 104 - Mentors roundtable - Being spammy, PMS & business, Staying local to build your business
103 - 3 tips to build your business
Ep. 102 - how to stand out
Ep. 101 - How to sell without selling out pt2
Ep. 100 - how to sell without selling out (part 1)
Ep. 99 - Price increases
Ep. 98 - overtraining and over working
Ep. 97 - Q&A with Jules
Ep. 96 - Impact over income & sales calls
Ep. 95 - Growing your business with Lucy (teamLIFT)
Ep. 94 - How to grow during summer & in a cost of living crisis
Ep. 93 - How to make better business decisions.
Ep. 92 - Common barriers to business
Ep. 91 - How to avoid getting conned by mentorships
Ep. 90 - A rising tide floats all ships
Ep. 89 - Radiographer to over 100 online clients & THRIVING with Tara
Ep. 88 - A pep talk for when clients leave
Ep. 87 - How to write website copy
Ep. 86 - the power of focus & the reframe of constraints
Ep. 85 - Taking more risks with Hazel
Ep. 84 - Why your coaching isn't selling
Ep. 83 - 7 big questions, opportunity cost & whats rich to you *with Stu*
Ep. 82 - Effective call to actions.
Ep. 81 - How to close a sales call (without feeling salesy)
Ep. 80 - Selling tips from Invisalign
Ep. 79 - 3 coaching struggles from this week
Ep. 78 - How to sell without selling out
Ep 77 - *book club* - This is Marketing by Seth Godin
Ep. 76 - taking action, knowing your funnel & increasing prices
Ep. 75 - AFM vibes
Ep. 74 - You don't need sales calls
Ep. 73 - If you want more.. GIVE more (& why podcasts work)
Ep. 72 - Creating what people want, building a brand and being yourself
Ep.71 - Social Media with Simon Mitchel
Ep. 70 - Time/Self management
Ep. 69 - Online Vs in person, Neggy clients & quality Vs Quantity
Ep. 68 - You don't need a big following
Ep. 67 - Price increases & taking time off
Ep. 65 - Focus is a super power
Ep. 64 - How to stop procrastinating over the most important things & an investment Vs a cost
Ep. 63 - How to deal with clients leaving & applying dating principles to getting clients
Ep. 62 - The cost of integrity with Char & Danni
Ep. 61 - Using human psychology with Tom Wright
Ep. 62 - Finance Friday: Why you should want to pay more
Ep. 60 - What I do to set myself up for success.
Ep. 59 - Finance Friday: Ask an accountant anything...
Ep. 58 - How to makes sales 50x easier
Ep. 57 - A pep talk to take action!
Ep. 56 - Staring PT later in life, how to create communities & investing in your business
Ep. 55 - Finance Friday Club!
Ep. 54 - Are you holding yourself back?
Ep. 53 - how to maximise your return on investment & picking in person clients
Ep. 52 - Owning your own gym!
Ep. 51 - Life chats with Sophia
Ep. 50 - 10 take homes from Grace Beverly
Ep. 49 - Char on having enough & not selling out
Ep. 48 - ' You don't need more time, you need more focus'
Ep. 47 - Confidence in yourself & in your pricing
Ep. 46 - Q&A - sales calls, teaching others, building your podcast & group coaching
Ep. 45 - Coaching Fundamentals with Andy
Ep. 44 - Finances for personal trainers
Ep. 43 - Why people are not buying from you (part 1)
Ep. 42 - What I would do differently
Ep. 43 - Dan Osman - Tips for coaching
Ep. 41 - In person PT tips
Ep. 40 - critical thinking & increasing prices
Ep. 39 - When clients leave & the worst boss
Ep 38 - Procrastination & lead gen
Ep. 37 - Remember you love what you do
Ep. 36 - Tips to avoid undercharging & see your worth
Ep. 35 - Q&A - Tax, free trials & business rollercoasters
Ep. 34 - Contracts, history-illusion, lead gen & free content
Ep. 33 - How to get people to check in & resilience
Ep. 32 - Q&A - Business building, lead gens & minimum commitments
Ep. 31 - the biggest problem in the fitness industry
Ep. 30 - Q&A - sales calls, procrastination & pricing
Ep. 29 - How to market - Launches & intakes
Ep. 28 Q&A plus proof that HOW you show up matters
Ep. 27 - the cost of living CRISIS
Ep. 26 - Q&A - the most common struggles covered
Ep. 25 - How you show up
Ep. 24 - Low engagement & low confidence
Ep. 23 - BE DIFFERENT
Ep. 22 - AFM- who we work with and what you get
Ep. 21 - stop wasting money
Ep. 20- the BENEFITS of a small following
Ep. 19 - Learn from my 3 biggest mistakes in business
Ep. 18 - promoting weight loss & transformation photos
Ep. 17 - Retention & giving too much for free
Ep. 16 - Things to consider about referrals
Ep. 15 - Pricing is about more than business
Ep. 14 - 'Worse is better' AKA Imperfect action
Ep. 13 - Working ON vs IN your business & the perfect week
Ep. 12 - Attributes of Great Coaches
Ep. 11 - Why AFM?
Ep. 10 - Common struggles & solutions
Ep. 9 - How to market effectively
Ep. 8 - Productivity tips & how to approach self employed work
Ep. 7 undervaluing the simple & your keys to success
Ep. 6 - what is wealth & how to learn from debates
Ep. 5 - Burn out
Ep. 4 - Do you need to 'earn your stripes'?
Ep. 3 - should I increase my prices?
Ep 2 - When to quit your job
Ep. 1 - Mentoring, Outsourcing & Naming your program