All Episodes
Ashwin Papers — 52 episodes
THE NORMALIZATION OF CORRUPTION IN ORGANIZATIONS
Conceptual Research: Multidisciplinary Insights for Marketing
Recommendations for Creating Better Concept Definitions in the Organizational, Behavioral, and Social Sciences
Brands and Branding: Research Findings and Future Priorities
Evolving to a New Dominant Logic for Marketing
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Brand Love
Theory Building: A Review and Integration
The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
The Platformization of Brands
The consumer psychology of brands
Brands and Their Meaning Makers
Customer Satisfaction and Stock Returns Risk
Evolving to a New Dominant Logic for Marketing
Dynamic capabilities and strategic management
Consumer Trust, Value, and Loyalty in Relational Exchanges
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
The Commitment-Trust Theory of Relationship Marketing
A Meaning-Based Model of Advertising Experiences
The penalty for privacy violations
The Dangers of Poor Construct Conceptualization
Customer-Based Brand Equity
Why Do Brands Cause Trouble
Consumers and Their Brands
Personalized Online Advertising Effectiveness
Putting one-to-one marketing to work
Unraveling the Personalization Paradox
Strategic Brand Concept-Image Management
Speaking of Fashion Consumers' Uses of Fashion Discourses
The Ties That Bind
Brand Community
How Stock Market Listing Changes Firm Innovation Behavior
Innovation's Effect on Firm Value and Risk - Insights from Consumer Packaged Goods
New Product Design - Concept, Measurement, and Consequences
The Impact of Mergers and Acquisitions on the Sales Force
The Threat from Within
Design and Governance of Multichannel Sales Systems
Corporate Social Responsibility and Shareholder Wealth
Red, Blue, and Purple Firms
The New Regulator in Town
Does Corporate Social Responsibility Lead to Superior Financial Performance
The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality
Transaction cost theory: past, present and future
Transaction Cost Analysis: Past, Present, and Future Applications
Advertising Disclosure, Investor Risk, and Analyst Uncertainty
Agency Theory: An Assessment and Review
Agency Relationships in Marketing: A Review and Future
Theory Building: Review and Integration
Signaling Theory: State, Future, and Management Applications
The Platformization of Brands
A Theories-in-Use Approach to Building Marketing Theory