All Episodes - Authentic Brand Mastery Podcast
The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies.
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Stephen Houragahn: Driving The Bottom Line Results With The Power of Branding That Works
How do you show up in the world with your business and what does it have to do with making money? In this episode we talk with Stephen Houragahn, freelance designer turned brand strategist and the CEO and Founder of Brand Master Academy. More about Stephen:He shares proprietary systems, knowledge, and experience in business, branding and marketing to tens of thousands of students and followers through The Brand Master Academy Programs, The Brand Master Podcast, The Academy Youtube channel and the Brand Strategy Community.Want to scale your brand? Connect with us at https://changecreator.com
Seth Erickson: Getting More Results With The Power of Storytelling For Your Business
Storytelling is the heart of marketing, but what do you need to know to make it work for your business?We connected with Seth Erickson who shares the answer to that question and much more. Seth Erickson is the Chief Mischief Maker for Storify Agency, where he works with startups and other businesses to build unique brands. And also an award-winning author of the book "How to Hack Humans: Storytelling for Startups."More About Seth:Perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically Startups. Statistics say 90% of start-ups fail. Seth’s vision is to reduce that disheartening number by at least 10%. Here cognizesmanyStartup’sexcel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as...well...humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.Visit us at https://changecreator.com to get more strategies on storytelling and sales.
Chandler Bolt: Practical Strategies For Publishing Your Own Book (Free Book Offer Inside)
How can we get more quality attention in the marketplace and bring attention to our ecommerce business or services business? Want more PR or to do a podcast roadshow? Consider writing your own book. In this discussion with expert Chandler Bolt, he shares powerful strategies you can start acting on today!!More about Chandler:Chandler Bolt is an investor, the CEO of Self-Publishing School & SelfPublishing.com, Forbes 30 Under 30, and the author of 7 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.
Scott Turman: Building Your Personal Brand By Publishing a Book
There are many great ways to build up your personal brand and credibility. But when is the right time to consider something like a book? A powerful solution that goes a long way. Scott Turman is founder and CEO of Brightray Publishing, and we spoke to him about all the nitty gritty details of what it takes to create your book and what you need to consider. More About Scott:Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA. Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Derek Stroh: Winning Business With Ads That Actually Grow Your Ecomm Business
There comes a time in your business that you realize you need to run ads successfully to scale bigger. Derek Stroh is the founder of Horizons Digital Marketing, an e-commerce growth agency. We dive into the ins and outs of running ads on various platforms and share key insights that will help you succeed. Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
April Dunford: How to Position Your Products and Brand for More Sales
Is positioning for your product or for the brand? Well, it's both! And the better your positioning, the better you sell. But how do we go about this? We spoke to the the leading expert in the space, April Dunford to unpack her secrets to success for you.More About April (from April)I spent the first 25 years of my career as a startup executive, running marketing, product, and sales teams. I led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, I positioned, re-positioned, and launched 16 products. I have a deep curiosity about what makes the difference between a winning product and a loser. Developing a systematic way of positioning technology products and companies has become my life's work. As a consultant, I have had the privilege of working with more than 100 companies, allowing me to go even deeper and broaden my positioning expertise. The bulk of my work is with early and growth-stage startups. Companies where the stakes are high - and weak positioning can mean the difference between success or failure. I also work with large global companies, helping them develop deeper positioning expertise in their product and marketing teams. My book, Obviously Awesome, captures my ideas about positioning and a methodology for doing it that any startup can follow. It's become a best-seller and popular among entrepreneurs, product, and marketing folk. I studied Engineering in University, and if you had told me then that someday I would be an author, I would have said you were nuts. It turns out my grade 6 English teacher was wrong about the importance of grammar. I'm at the stage of my career where I'm trying to give back as much as I can. I am a mentor and advisor to dozens of startups and folks that work in them. I am an enthusiastic board member at a handful of startups. I live in Toronto, Canada. I have kids, a small dog, and a cabin in the woods.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Aaron Parkinson: Lessons From a Billion Dollars in Sales Running Ads
What really makes your online ads work for your business? Adam talks with a legend in the ad space who is also his own mentor in the ads space. His name is Aaron Parkinson and he is one of the pioneers of digital marketing. Since 2004, he has generated over $1b in sales for his own businesses and his clients. He is currently the CEO of 7 Mile Media and lives in the Cayman Islands with his wife and three kids.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Adam Force: How to Get Leads That Matter to Your Bottom Line
[EPISODE UPDATED] People talk about so many gimmicks to get leads and most times they bring leads that don't do anything for their bottom line. Our founder, Adam Force, has been down this road over the past 20 years and gives you the straight talk on what really matters in this episode. This goes for e-commerce or consultants...etc.
Deborah Coviello: Leadership Skills to Navigate Challenges With Confidence
As founders and CEOs we face new challenges every day. But how do great leaders think and act to navigate those challenges successfully? We spoke with Deb Coviello who is the founder of Illuminations Partners, and who has over 25 years experience supporting CEOs, entrepreneurs and executives identify core problems and master their leadership skills to not only improve their business but to enrich their lives. More About Deb:Deb Coviello is an advisor, author, podcast host, and Founder of Illumination Partners, a consulting firm for CEO’s navigating change. A trusted partner to C-Suite Leaders, Deb brings 25+ years of experience and strategy in Quality and Operational Excellence roles combined with her 20 years in the Flavors and Fragrance industry to support her clients as they work together to identify, assess, and solve the issues that are preventing their business growth. Certified as Lean and Six Sigma Blackbelt in Process Improvement, she has developed powerful programs devoted to helping CEO’s identify emerging leaders, understanding “People’’ are your greatest tool in your toolbox. Deb is a board member of Women in Flavor & Fragrance Commerce, (WFFC), an avid Curler with the Cincinnati Curling Club, a mother of three and resides in Cincinnati Ohio with her Husband Dan of 32 years.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Rachel Faller: Navigating A Change World With a Waste-FREE Fashion Ecomm Biz
With a wildly changing world tossing curveballs at you it can be hard to stick to your values and stay true to your business mission. We brought back the founder of the waste-free fashion brand, Tonle. Her name is Rachel Faller and she has been running Tonle for over 15 years facing many ups and downs. We get into a powerful discussion about the world, the markets and navigate them with the business. More about Rachel:Rachel Faller is an entrepreneur by trade and a creative at heart. She dedicates most of her time to rectifying harm within the garment industry using a systemic approach- encouraging people to think about the root of systemic injustice and tackling these issues at their core rather than simply treating the symptoms. Rachel is a co-creator of tonle – a zero-waste, an ethical, and sustainable fashion line that is both a brand and a manufacturer. Alongside a small but mighty 60-person team, tonlé is setting a new standard for the fashion industry: That is, to create a business where everyone benefits and thrives. Tonlé believes in horizontal leadership structures and designing from materials that others consider waste, as well as addressing the root causes of the industry’s problems: namely, capitalism, colonialism, misogyny and white supremacy. Rachel is also a co-founder at Reclaim Collaborative, and writes at Just Fashion, a medium publication that explores the intersection of justice and fashion. Rachel’s personal and community care practices include crafting, painting, mending, gardening, and foraging. She says: “The process of making something or growing something, while in some ways feels like an act of self-preservation or self-reliance — often reminds me of how many people I depend on for my daily existence. I’m reminded of the labor, and hopefully, love, that went into my food and clothing. These practices ground me in reciprocity and the knowledge that, individually — we can’t do much. But collectively, we are powerful.”Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
David McKnight: Building Your Personal Brand and Image with Intention
How are you showing up in the world? What messages and signals are you firing off? Are they good or bad? These are all questions that our expert guest David McKnight can answer. For 20 years now he has helped high-performing entrepreneurs and executives develop their personal brands and image. More about David:David is the founder of McKnight Image Lab, where they help high-achievers leverage their professional image and personal brand in order to get higher salaries and better opportunities.David has over two decades of experience as an image consultant, and his clients include the executives from American Express, Goldman Sachs, and PwC.He is also the author of The Zen of Executive Presence and has been featured in multiple media outlets such as The New York Times, CEO Today, The New York Post, Huffington Post, and WSJ Market Watch.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Adam G. Force: One Thing Every Entrepreneur Needs to Breakthrough - Discipline
Is success luck or is it an equation? Why are some entrepreneurs successful and others are not? In this episode, Change Creator Founder, Adam G. Force, talks about his experience with discipline and how it held him back for years, and what it took to breakthrough. Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.comDownload the FREE REPORT "3 Bulletproof Strategies to Double Your Ecommerce Biz Revenue" > https://changecreator.com/3-bulletproof-strategies/
Wesley Mathews: Marketing Insights For Your Brand From a $20m/year Agency Owner
What makes websites actually get results today so they aren't just digital paperweights. Marketing has tried and true core principles and trending strategies that change over time. We connected with the marketing agency owner, Wesley Mathews, to get some insights about what he sees working today and what's not. More about Wesley:Wesley is the founder and CEO of High-Level Marketing, a marketing agency focused on optimizing websites for B2C companies.Numbers-wise, they have been featured on the Inc. 5000 list 3 different times (2016, 2018, and 2019) and in 2021, are planning to reach $21M in revenue. They currently have 100+ employees as well.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Adam Force: Boost Your Brand's Revenue With The Enhance Then Advance Strategy
There are hard ways to make money with your business and there are smart ways. Most companies struggle, not because they can't get any new customers, but because they don't focus enough on the customers they already have. In this episode, Change Creator founder, Adam Force, will discuss the Enhance Then Advance strategy that will help your brand boost revenue NOW and in the long term.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.comDownload the FREE REPORT "3 Bulletproof Strategies to Double Your Ecommerce Biz Revenue" > https://changecreator.com/3-bulletproof-strategies/
Rick Wilson: Upgrading Your Brand's Marketing Strategy For Long Term Wins
How can you 2x, 3x, or even 5x your marketing success? How can you run ads in e-commerce and not lose your shirt? We spoke with the author and 20-year business veteran who is the CEO of Miva, Rick Wilson, to get insights on some core ideas that will upgrade your brand's marketing strategy for long-term success. More about Rick Wilson:Rick Wilson, CEO of Miva (an ecommerce software and solution for enterprise merchants) has seen first-hand the evolution of the economy, starting in the late ‘90s when businesses went digital, the “mobile revolution” when Amazon became a dragon, and now today’s influencer-driven economy. He is invested in the future of ecommerce and tackles industry topics and trends in his podcast and book to adapt to changing demands.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Robyn Johnson: How to Get Your Brand's Product on Page 1 of Amazon
Amazon is an entire ecommerce ecosystem of its own. The question is, should you be considering it for your e-commerce business? If so, when is the right time and how does it work? Robyn Johnson is the co-founder of Marketplace Blueprint and she has over 10 years of experience marketing products on Amazon. We caught up with Robyn to get answers to our burning questions for ecomm on Amazon. More About Robyn:Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and School for Start Ups Radio.Robyn, the co-founder of Marketplace Blueprint, a digital agency that specializes in marketing products on Amazon. Robyn has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Starting with only $100 taken from their emergency fund, she built a seven-figure business selling on Amazon and eBay in just a few short years.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Josh Fonger: Create More Freedom and Revenue With Business Systems For Your Brand
It's easy to get lost in the shuffling and before you know it you are just working FOR your business instead of having your business work for YOU! We caught up with an expert, Josh Fonger, who is a business-performance architect and cofounder of Work The System. We discuss how to start thinking about building your brand from a systems standpoint to detach, run more efficiently and grow over the long term. More About Josh:Josh is a Business Performance Architect and the co-founder of Work the System. He is an international business consultant, coach, and speaker. He has the unique experience of personally helping hundreds of businesses grow simply, using the WTS Method. His specialty is taking stressed-out entrepreneurs from working “in” their business to working “on” their business using systems so that profit and freedom can become a consistent mechanical reality.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Adam G. Force: One Philosophy That Will Change Your Life in 2022
Being a smart person and knowing a lot doesn't mean much if you're not acting on the information you know. Being attached to who you are now and saying, "that's how I've always been" is a path to nowhere. In this episode, Adam talks about one core philosophy that has changed his life as an entrepreneur and shares a story about Bill Gates and Warren Buffet that will open your eyes to the power of this idea. Embrace this for a successful 2022.More About Adam:As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Shawn Wenner: Why His Brand Pastry Arts Took Off and Key Secrets That Will Help Your Brand
As entrepreneurs, we have a lot of crossroads to face and decisions to make. What are some of the critical path items that can really make things click for your success? Shawn Wenner is a media company founder and has built 2 brands. The second one, Pastry Arts, took off and in this discussion he explains the reasons why and shares some of his secrets to help you on your journey building a great brand.More About Shawn:After a decade in culinary education, it became apparent more resources were needed for foodservice professionals, so alongside some incredible people, I’ve decided to build them. Entrepreneurial Chef Magazine serves food entrepreneurs with business and brand-building advice.Pastry Arts Magazine inspires, educates, and connects pastry and baking professionals as an informational conduit for the trade.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Adam Force: 88% of People Said They Need This To Make Any Purchase
The world is continuing to change quickly and that includes how people feel about businesses the experience they have with them. So what does that mean to your marketing and revenues? In this discussion, Adam talks about Attention vs. Trust and what you need to consider to adapt your marketing to customer needs today. More About AdamAs a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Augie Johnston: How to Make Video an Easy and Effective Tool to Grow Your Brand
Video can be so daunting for most people today because of the editing and uploading and setup processes. It's tiring. However, video is a very good tool for building your brand and connecting with people. So, in this discussion, Adam talks with Augie Johnston who not only shares powerful tips for making videos and having them edited for Youtube or other channels so easily that anyone can do it BUT also how you can leverage a channel like youtube to build your email list.More About Augie JohnstonAugie Johnston is a 33-year-old native to the central coast of California and a former professional Basketball player. He is currently making waves in the Video Editing Industry as a result of his promising start-up called Vidchops. Vidchops, the brainchild of Augie, aims to assist video creators and digital marketers by carrying out the grunt work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore create more engaging videos that their fans will love. Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Adam G. Force: 1 Powerful Reason Entrepreneurs Get Stuck
No matter what stage of business someone is in they get stuck. And there are 3 core reasons that people get stuck. In this episode, Adam shares those 3 reasons and dives deep into the 1 most powerful reason to help you on your journey forward. More About AdamAs a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Adam G. Force: How Branding Generates Massive Revenue For Your Business
Are you leaving a ton of money on the table? If you misunderstand branding and don't have a real brand strategy, then you probably are. In this episode Change Creator founder, Adam G. Force, explains what branding really is and how it actually generates revenue for your business.More About AdamAs a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Chris Kneeland: Ramping Up Your Brand's Audience Engagement Game
What does it take to create authentic engagement with your audience that drives true brand affinity? We connected with brand expert Chris Kneeland who is the founder of the agency, Cult, where they focus on creating organic brand engagement that turns everyday customers into brand advocates. More About ChrisChris Kneeland is the CEO of Cult Collective, one of North America’s premier engagement marketing firms. His overriding professional passion is helping brands accelerate growth by reimagining how they engage consumers and employees. He’s committed to helping courageous brand leaders embrace proven marketing principles he’s discovered while working with the most iconic, “cult-like” brands on the planet.Chris held marketing roles at the world headquarters of John Deere and The Home Depot. He was also formerly the Head of Retail Marketing at RAPP, Omnicom’s preeminent relationship marketing agency. He co-founded Cult in 2010 and has consulted with Harley Davidson, Canadian Tire, Mark’s, Zappos, Best Buy, HEB Grocery Stores, Carter’s, Keurig, United Way and dozens of other brands. Throughout his career, he has lobbied for customer advocacy over acquisition, and brand engagement over entertainment. He helps clients by getting customers to buy more by buying in.Want More?Visit us at https://changecreator.comReady to Grow Your Brand Authority and Revenues?Book a call to chat with Adam at https://studio.changecreator.com
Sam Adams: What it Takes to Build a Media Brand Today (and how they raised $4m)
Building a media brand today is not an easy task. This is very different than other business models and requires a big money many times. Sam Adams and his cofounder Spencer Rascoff (cofounder of Zillow), teamed up to create dot.LA, which is a media company focused on shining a light on innovative projects within national and L.A. specific tech and start-up space. We talk to Sam about their journey so far and learn how they are growing the brand but also what they did to raise $4m of funding.More About Sam AdamsSam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor’s degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.// What's Next? //Support the show with a review on iTunesTurn your website into a conversion machine Share this show with a friend
Jake Orak: Taking Your E-commerce Brand From Zero to 7 Figures
He was on the first cover of Change Creator Magazine and we are bringing him back to talk on this show to catch up on where things are now. His name is Jake Orak and he's the founder of an incredible 7 figure e-commerce brand called Ethnotek Bags where each product sold helps preserve cultures around the world. One minute Jake was rubbing shoulders with chemists, thermodynamic experts, and mechanical engineers in the bustling metropolis of Minnesota (USA), and the next he was discussing business terms with the Hmong people up in the northern highlands of Vietnam. It’s not quite a tale of rags to riches, but Jake is on a mission to make the world a better place, one hand-made textile at a time.For more check out jakes first interview and cover story here
Tom Schwab: The Ins and Outs of Guest-Podcasting For Your Business
Should you spend time trying to make guest appearances on other people's podcasts? Personally, we love this marketing channel. So, we hooked up with the founder of Interview Valet, Tom Schwab. He shares a ton of valuable insights to help you on your marketing journey. More About Tom:Tom Schwab believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator Tom thinks differently “Tough Minded, Skeptical, Sometimes Even Cantankerous, but always technically competent, always thinking -”What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for ecommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business.Visit us for more at https://changecreator.com
Joe Sanok: Work Less, Earn More, and Spend Time Doing What You Want
Building a brand that flourishes is not easy. But it doesn't mean you have to work yourself to the point of poor health. Actually, what if the four-day workweek boosts creativity and productivity? Author and entrepreneur, Joe Sanok, talks with me about his studies around the benefits of the four-day work week and why it's something you should consider for better results. More About Joe:(From Joe) In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k!In 2019, I sold my private practice. I’m a keynote and TEDx speaker, business consultant, and podcaster. I have the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes.I am also a writer for PsychCentral, and have been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. I am the author of five books and have been named a top Therapist Resource for my podcast, blogging, and consultant services.My approach incorporates story, humor, research, and practical application.Visit us for more strategies and advice at https://changecreator.com
Brandon Manusov: Finding Clarity and Returns Through Rebranding
We're doing something different for this episode. Brandon is a Change Creator Brand Studio client. We worked on his brand strategy, rebranded his site and he's now in our Brand Accelerator. Now, you get to hear firsthand about the challenges he was facing, why he took these steps with us and his first $30,000 month.Brandon comes from a family of rocket scientists and has a service business that creates incredible market-ready prototypes. It was a really interesting journey working through the brand strategy, identity, and site development. Find more strategies and advice at https://changecreator.com
Kunal Chopra: Take Your E-commerce Store's Sales to New Heights
We all want more sales but sometimes is really tough in the e-commerce world when you don't have relationships with big distributors. But what if someone else already does and can help you scale through new platforms like Amazon, Walmart and more?I spoke with the CEO of Kaspien, Kunal Chopra, who has extensive leadership, retail and tech expertise acquired from years at tech giants Microsoft and Amazon - and now as CEO, he continues his passion for helping brands drive online growth.More About KunalxPublic Company CEO, Growth Diver and Strategist with sustained record of success maximizing topline and operating results (Revenues and EBITDA) and skyrocketing portfolio value.Kunal grew up in Mumbai, India and after finishing his Bachelors in Computer Engineering from The University of Mumbai, came to the United States to do his Masters in Computer Science from Clemson University.Kunal was recruited from there to Microsoft as an individual contributor and from there he grew his career to becoming the Chief Operating Officer (COO) of a private software company (Unikrn) within the span of 9 years. Currently, he serves as the Chief Executive Office (CEO) of Kaspien (NASDAQ:KSPN). During this time Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, and as Director of Product at the world’s fastest-growing startup - Groupon. He has consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, one of the world’s best educational-focused performance marketing company - All Star. He also holds an MBA from a Top 5 Global Business School - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University. He is also a mentor and an advisor to early-stage technology startups through his association with Techstars - the world’s # 1 accelerator.Kunal has also founded/invested in several startups - three of his recent ones include 1. Coursetake - a company that provides curated interview preparation material that is company and position specific 2. Finagic (Stealth) - Uses AI and Prescriptive Analytics to better manage your investment portfolio and 3. Alignya (Stealth) - a platform empowering managers to crush their business goals. Kunal is also the author of several books empowering his readers to build successful businesses and careers. Get more strategies and advice at https://changecreator.comEnjoying the show? Leave us a review on iTunes! It goes a long way.
Chad Sakonchick: Take The Right Legal Steps With Your Biz The Painless Way
What steps do we need to take with our startups? What if we don't? Does it have to be so painful and expensive? We spoke with the founder of Better Legal, Chad Sakonchick, who loves automation and is making the legal part of your business MUCH EASIER. Having started many businesses of his own, the one thing that always bothered him was how overly complex and expensive the process was. His passion is helping people create and one of the inspirations for his latest venture, BetterLegal.More About Chad:Chad Sakonchick is the founder and creator of BetterLegal, a company that provides a one-stop-shop for business and entity formation in all 50 states. If there is one thing Chad knows, it is how to start a business. He was bitten by the entrepreneurial bug early on in his life and has been the brains behind successful and not so successful start-ups within the tech space. The thread that has been present in all of his business ventures is automation. Chad is on an automation mission, and his latest venture, BetterLegal, automates the business formation process so that what typically takes weeks to do, can be done in a few hours, maybe even less. The ability to form a business in a day is a game changer within the entrepreneurial space, so not only does he offer the business formation services individually, he has created a system to allow entrepreneurs to use his product to create a revenue stream for themselves. Chad is a wealth of knowledge when it comes to starting entrepreneurial ventures and is passionate about sharing what he knows with others looking to start their own business.Ready to take your brand and website to the next stage? Visit us at https://changecreator.com
Claire Bahn: Magnetizing Opportunities and Boosting Visibility For Your Brand
You might wonder how you can land some bigger opportunities or boost the visibility of your brand to gain more traction. This is an important question and to dig into that conversation we connected with brand strategist Claire Bahn who is the founder of Clarie Bahn Group.More About Claire:Claire Bahn is a serial entrepreneur and currently the CEO and Founder of Claire Bahn Group.For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve. As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility.Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.Visit us at https://changecreator.com
Jessica Fialkovich: When to Start Thinking of Your Biz Exit Plan and Why
When is the best time to start thinking about your exit plan as a business owner? What if you just started the business? The answer might surprise you. We connected with expert, Jessica Fialkovich to discuss business exits and dig into what you need to know for your business. This will change how you operate right now!More about Jessica:Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. In the last eight years, Jessica has been able to build her business brokerage firm from a two-person team to one of the top firms in the country. Under her leadership, the office has been the number one Transworld Business Advisors franchise location in the world for the last five years, has made the Inc 5000 list for the last three, and been recognized by the Financial Times, the Denver Business Journal and others. Jessica is also the Founder of Exit Factor, which teaches business owners how to buy and sell businesses for the most profit in the least amount of time. As an entrepreneur, Jessica is passionate about small businesses driving our economy. Because of this, she has committed to educating and supporting entrepreneurs and the small business community. She is active in Entrepreneurs’ Organization, currently serving as the President of the Colorado, and the founder of the Small Business Coalition, a non-profit giving small businesses support and a voice.
Kevin Maney: Carving Out Your Place in The Market
What is category design? In the branding world at Change Creator Brand Studio we talk about category ladders and to learn more about category design, we connected with expert, Kevin Maney. His master journalist who now runs a company helping CEOs create their stories and carve out their category. An essential part of business success.More About Kevin:Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, award-winning columnist and TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs. Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets. Kevin has been writing about technology for 30 years, and has interviewed most of the tech pioneers you can name. He wrote a column for Newsweek, and has been a contributor to Fortune, The Atlantic, WIred and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today. His book The Maverick and His Machine is considered the de facto history of IBM. He’s appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.
Uyi Abraham: What it Takes to from $100 In Your Pocket to an 8 Figure Company
Why do some people make it and some people don't? Not only did Uyi Abraham go from having $100 in his pocket to building an 8 figure company, but he built a company that helps other entrepreneurs create their dreams. In this interview, he shares what made it possible for him and offers critical strategies that you can adopt today. More about Uyi:Uyi Abraham is an award-winning business coach, serial entrepreneur, investor, strategist and best-selling author.He is an African immigrant who relocated to America with only $100 in his pocket and a suitcase of clothes.He has been educating people on business and success principles for over 20 years. Despite his humble beginnings, he has attained entrepreneurial success and is devoted to helping others become successful entrepreneurs.He is the founder of Vonza.com – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business, Higher Place Christian University, and Uplevel Enterprises – a marketing and consulting service firm.His passion is to help people break the limits and fulfill their life and business dreams.
Mickie Kennedy: Get More Visibility and Traffic Using Affordable Press Releases The Right Way
As entrepreneurs, our businesses must be visible to the right audiences to actually make sales. While there are infinite ways to accomplish that, timing is always key. So when is the right time to run a press release and how should it work? Mickie Kennedy has been doing it for over 20 years and shares a ton of valuable insights to help you on your decision-making journey in this episode. More About Mickie KennedyMickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.
Rita Sever: Creating a Winning Culture In Today's Virtual World
It's incredible how big of a role culture can play in the success of a business. But, how do we shape culture today when we just have virtual teams and virtual assistants? We spoke with an expert on the topic of Human Resources and Culture, Rita Sever, who is also the author of Leading for Justice (release date August 3, 2021). More About Rita:Growing up the youngest of six kids in a low-income family, Rita Sever often had the experience of feeling unseen and unheard. She became very focused on hearing and seeing others—as individuals and within the groups that we live and work in. This led her to recognize the uneven playing field that the world calls “equal.” This awareness has been part of her unified approach to human resources and organizational development for over twenty years. She worked as a staff member for nine years at an AIDS organization and another nine years at a community action agency. In her consulting practice, she works with social justice organizations throughout the United States.Rita has an MA in Organizational Psychology and is a certified professional coach. Rita approaches supervision as a primary leadership function. In addition, she sees the function of human resources and the culture of an organization as essential components of organizational effectiveness. She works with individuals, teams, and entire organizations to help the organization to be in alignment internally as they work to achieve justice externally. Rita works as an affiliate consultant with RoadMap Consulting, a national group of consultants committed to strengthening organizations and advancing social justice. Rita lives in Sonoma County, California, with her husband, Mark, and their dog, Lacy.
Michael Unbroken: Starting and Growing a Coaching Business That Saves Lives
How do you know if you have a valid business or that you even could be a coach that actually helps people? We spoke to an expert, Michael Unbroken, who had no intention of being a coach but saw a ton of signs that led him in that direction. Today, he helps people who have dealt with childhood trauma live better lives and now runs a small successful team that is continuing to grow more and more. So much so, that he even got investment from Grant Cardone. Listen in for a ton of great tips and advice that will change the game for you and your journey whether your a coach or not. About Michael and Unbroken - in his own words:"I didn’t sign up to be the spokesman for survivors of child abuse. In fact, this job sucks. I mean that. The truth is that the universe chose me for this role. I have been gifted the ability to navigate the most harsh and vicious child abuse to come out on the other side seemingly whole. I say seemingly because there will always be a part of me that was stolen. I cannot get that back. None of the rage, drugs, sex, rock n’ roll, or anger will give me that thing that was stolen.The world is both beautiful and brutal and I have seen the best and the worst of it. I know that the abuse I suffered has given me an undeniable strength that I was only able to tap into after falling face first into complete darkness. There is truth in understanding that Mindset is Everything. There are no shortcuts, trust me I’ve tried them all. There is hard work and on the backside of that is getting your life back.Think Unbroken is about sharing the tools and skills I have created and leveraged over a lifetime to help other people break free of The Vortex and become the person that they know they are capable of being. If I can do it then anyone can."
Jay Shetty (TB): The Art of Storytelling For Digital Marketing Today
What makes a compelling story and how can I use it in my marketing today? In this interview, we talk with a master storyteller who has over 1 billion views on youtube and millions of followers. He was on the Ellen Show, was the host of HuffPost Daily, and on the Forbes 30 under 30 list. His name is Jay Shetty and he is going to share his strategies for impactful storytelling.
Joanne Sonenshine: Grow & Scale Through Funding & Facilitated Collaboration
As a social entrepreneur, you might need connections in foreign governments, help with navigating policy, or funding to grow your impact. But how can you make that stuff happen without having a powerhouse roladex? You find someone that already has the connections. And that is what Joanne Sonenshine, Founder & CEO, of Connective Impact does for you. We talk to Joanne about how she helps connect business to the right people and what that means to your success. Don't miss this high-impact interview packed with solid advice. About Connective Impact:Since 2014, Connective Impact has been the go-to connection builder for international nonprofits, social businesses, and funders seeking inroads to new and diverse partners and collaborators. Building a comprehensive membership network, we use the power of matchmaking to connect “doers” with the resources they need to make change happen.Joanne advises mission-driven companies and purpose-oriented organizations in creating more effective partnerships and collaborations to address social, environmental, and economic development challenges. As a development economist with the ability to synthesize nonprofit-speak and technical information into actionable recommendations for the industry. She has extensive experience building strong, lasting partnerships with business leaders in sustainability. She is also the author of "Purposeful Profits: Inside Successful Businesses Making a Positive Global Impact" and "ChangeSeekers: Finding Your Path to Impact"More from Change Creator @ https://changecreator.com
Michelle McGlade: Mastering the Inside Out Game and Leadership of Self
Why do so many social entrepreneurs get stuck in their business? Is it business strategy or mastery of self? We got in touch with expert, Michelle McGlade to find out.As 2019 Woman to Watch, award-winning CEO, best-selling author, speaker, digital marketing expert, and business owner, Michelle has leveraged 20+ years’ experience to build three successful enterprises and coached hundreds of leaders in the building, scaling, or exiting their businesses. Michelle believes success is an inside-out game and leadership of self is the key to building teams and unlocking your next level of growth in business and life. Learn more at https://changecreator.com
Christina Jandali: Growing Your Facebook Group and Selling
Facebook groups are becoming more and more popular. But how do we build the right audience and start selling to them? We connected with expert, Christina Jandali, to find out. She has worked her way up to becoming a multi-seven figure entrepreneur and Facebook Groups are her superpower. More About Christina:Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group. She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since worked with thousands of entrepreneurs across the globe to create their own predictable cash flow machines. Christina was featured in Forbes, The Huffington Post, and Evercoach.Get Christina's Facebook Group Growth Bundle FREE >> https://deliveryourgenius.com/adamVisit us for more at https://changecreator.com
Bernhard Schroeder: The Truth Behind Great Branding & Storytelling for Business
Branding and storytelling are deeply misunderstood today by most entrepreneurs. So, what does it mean to your business and should it be a priority? We had the honor to talk to a branding legend, a guy that helped create Amazon, Yahoo! and created an agency valued at $1 billion - Bernhard Schroeder. More About Bernie (from him)Yesteryear, I was born in Austria. Today, I am the director at the Lavin Entrepreneurship Center and teach entrepreneurship courses at San Diego State University. In February, 2015, my book, Fail Fast or Win Big!, was published for anyone that aspires to be an entrepreneur but needs a road map. And, every now and then, I remake, launch or revitalize a brand. I was not born to do any of this.I have no destination. Just a crazy journey that as far as I can see, still has miles to go. I worked hard early in my career and became a pretty good marketer. That ultimately led me to my future partners and we built CKS|Partners into the world's first and best integrated marketing agency powerhouse with more than 25 offices and 2,500 employees. I became a brand expert in that endeavor launching amazing brands offline and online like Yahoo! and Amazon.After that, I landed in the San Diego community and turned around four companies in eight years as a Chief Marketing or Operating Officer. That was fun, challenging and ultimately tiring. That's when I came to San Diego State University. By far, the most fun I have ever had is to be on a college campus. The energy, the ideas, the spirit of the students and staff is infectious. In February of 2015, I launched my first book, Fail Fast or Win Big. My second book, Simply Brilliant came out in September of 2016. It's about creativity and innovation and how everyone can be more creative. My third book is, Brands and Bulls**t, Excel at the Former, Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. The book was released by Tired Coast Publishing in October 2017.Want more? Visit https://changecreator.com
Trey Lewellen: How to Increase Monthly Sales With Your Ecommerce Business
What can you do to sell more with your ecommerce business? We decided to talk to one of Clickfunnels top earners, the ecommerce funnel guru, Trey Lewellen. Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. With well over $50m in sales now he has mastered product selection and sales funnels in the ecommerce world. More about Trey:Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to becoming an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, The Trey Lewellen Mastermind, was born. He began to share with others the lessons, tips, and tricks he learned from his own experience and research to help them build their own long-term, sustainable online businesses!Visit https://changecreator.com for more.
Peter Docker: Becoming a Great Leader For Your Business
How do you harnesses the collective wisdom of teams to generate extraordinary outcomes? We spoke to leadership expert, Peter Docker, to get some insights. More About Peter: Peter worked with Simon Sinek for over 7 years and was one of the founding ‘Igniters’ on Simon’s team. He took his years of practical experience to co-author Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon and David Mead. Published in September 2017, it has been translated into more than 25 languages and has sold over 380,000 copies. In December 2019, Peter stepped away from Simon’s team to focus on sharing his wider insights into how organisations thrive. He is now working on his new book entitled Leading From The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control. A trained leadership consultant and executive coach, Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, print, hospitality, manufacturing and services – across 92 countries. His clients include Google, GE, Four Seasons Hotels, Accenture, American Express, ASOS, EY, NBC Universal and over 100 more. Peter served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and has seen service across the globe. His career has spanned from professional pilot, to leading an aviation training and standards organisation, teaching postgraduates at the UK’s Defence College, to flying the British prime minister around the world. Peter has also led multibillion-dollar international procurement projects and served as a crisis manager and former international negotiator for the UK government. He has been married to his wife Claire for 33 years and has two grown-up children from whom he learns a great deal! For more visit https://changecreator.com
Jeremy Pollack: Creating a Positive Work Environment To Maximize Success
What kind of conflicts can occur when building a team that hurt the business? Should I have a flat organization or hierarchy? We spoke with conflict resolution expert, author, mediator and speaker, Jeremey Pollack to get some answers. More about Jeremey: Jeremy Pollack is a leader in the field of workplace conflict resolution and peace building. He is a master coach, master trainer, mediator, and author. Jeremy coaches and trains executives and employees at a variety of levels and industries, from Fortune 500 companies to major non-profits. Jeremy has mediated conflicts between business partners, co-executives, and coworkers at all levels of organizations, aiming as often as possible to transform relationships and create Win-Win resolutions for all parties involved. Get more at https://changecreator.com
Felicia Searcy: How to Start Living Your Dream Life
Why do so many people go through life and never live the the life they dream of? How can someone change that? In this talk with award-winning transformation coach, Felicia Searcy, we tackle those tough questions and dig into key insights that will help you understand how to become the next version of yourself towards the life you truly want.
Rob And Kennedy: Sell More With Email Marketing That Works
Is your email marketing actually working for you? What's missing, what can you do better to help earn more sales? We got in touch with 2 high energy email marketing experts who share tons of gold nuggets that will change the game for you. Their names are Rob and Kennedy and they are known as the Email Marketing Heros. More About Rob and Kennedy: You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognised as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.
David Mead: Leadership That Wins in Today's Market
What is giving business leaders the edge today? What has held some back while others rise to the top? We spoke with Simon Sinek's co-author, David Mead to learn more about what they are seeing on the front lines with companies and dig into exactly what you need to know to win today.
David Wood: Mastering Your Mind & Business For Real Progress
What if you feel like you're lost in the startup wild? It's hard to make real progress when that's the case. This is why we spoke with David Wood, a coach who has helped endless entrepreneurs make real progress by helping them stay laser focused on the critical path. In this interview David shares his 9 steps for mastery. More about David: He has built the world’s largest coaching business with 150,000 followers. Was ranked #1 on google for “life coaching” out of 23 million result. He is the author of “Get Paid for Who You Are”, with foreword by Jack Canfield of Chicken Soup fame He haas taught laser focus to leaders at Facebook, Square, Warner Bros, Salesforce, as well as Colorado prison inmates David appeared on CNN Headline News, Forbes and has done over 120+ podcast interviews! Get more at https://changecreator.com/podcast
Jennifer Spivak: Creating Facebook Ads That Actually Resonate
When should I try Facebook ads? What makes them resonate with the right people so they work? Like most entrepreneurs, you might want to jump into Facebook ads but feel a little lost. We reached out to expert, Jennifer Spivak to get some answers that will help you on your journey. Jennifer and her team have managed over $3m in ad spend and generated over $10m in return now.
Jennifer Kaylo Ruscin: What You Need to Win in the Retail Space
What does it take to get your product in a store like Walmart? We spoke to expert, Jennifer Kaylo Ruscin to find out the secrets to winning in retail today. More About Jennifer: She has dedicated the last 17 years to serving shoppers in the retail space, both brick and mortar and online, bringing to market innovative products and brands. In serving her clients, she has sat at the table with hundred-million dollar CEO’s, helping them to create multi-million dollar brands in retailers. And in creating her own million dollar company she has learned how to attract a perfectly aligned client, and create both the business and personal life you dream about.
Parker Stevenson: Understanding Your Financials to Get the Most From Your Biz
When should you get serious about know your financials and what do you need to know? Are you leaving money on the table? Parker Stevenson is co-owner of Evolved Finance and is a financial strategist who works with online business. We talk to Parker to dig into everything you need to know.
Adam & Amy: Why So Many Entrepreneurs Start on a High and Later Crash
Why do so many entrepreneurs start off on a high and later crash and burn? Are you losing yourself in your business? It’s not as obvious as you think… let us explain. This was originally a Facebook Live by Change Creator cofounders, Adam and Amy! For more be sure to follow us on Facebook. Want to learn how to differentiate and create a meaningful brand that converts sales? Join this free masterclass at https://changecreator.com/gobig
Adam And Danielle: 3 BIG Things That Exponentially Drive Sales Online Today
Everyone wants quick wins and big success. But what steps can we take to exponentially drive more sales? Adam and Danielle, co-creators of Captivate, discuss 3 critical steps you can take that all work together to compound your results and create happier customers. About Adam and Danielle: Adam Force is a burnout survivor and an activist at heart. After working at WebMD for 10 years as the Director of Strategic Marketing, he started a second business – Change Creator. Change Creator is an educational media platform for social entrepreneurs that helps change the status quo through its courses and services. They offer courses like – Captivate, a podcast with over 200 expert interviews, and a premier digital magazine (with 30 editions reaching 135 countries). Danielle Sutton is the Founder of The Sedge. She's passionate about supporting those who are enterprising to make the world a better place. With an undergrad in business, specialization in social entrepreneurship, participation in a world-class accelerator, and consulting with Acumen, she's excited to work with you and share her expertise to help you reach your impactful destination — all without missing the opportunity to revel in the journey along the way. Join our new masterclass to learn how to create your most authentic brand story and powerful online presence - https://changecreator.com/gobig
Renee Garcia: Becoming the Best Version of Yourself as an Entrepreneur
What does it really take to create the reality you want for yourself? Each stage of entrepreneurial growth requires us to become another version of ourselves. So, we spoke with expert, Renee Garcia, who is a certified reality transurfing instructor to go deep into self-development. More about Renee: Renée is a lifelong entrepreneur, a Certified Reality Transurfing instructor, and an Alternatives Space adventurer - endorsed by Vadim Zeland the author and creator of Reality Transurfing. Having ventured deeply into the metaphysical world of Reality Creation she has transformed personal failure into success, poverty into abundance, sickness into healing, and a bleak worldview into one brimming with joy and magic. Renée has employed Reality Transurfing to discover fulfillment, true purpose in life and connect with the highest version of herself. With a self built practical methodology and magical wand in hand, she is now empowering others around the world to do so the same. Her motto is “knowledge without application is merely entertainment”. With a rapidly growing following of supporting “Transurfers” at her side, Renée brings to light the works of Vadim Zeland at home andworldwide. She has developed the only English language Reality Transurfing instructional program which serves as the backbone for The International Transurfing Institute, which she founded in 2015. Get more insights and free downloads at https://changecreator.com/gobig
Lauri-Ann Ainsworth: Key Areas Social Entrepreneurs Focus on For Faster Growth
What are social entrepreneurs doing today to accelerate their success? We spoke with Lauri-Ann Ainsworth, CEO of the Brand Center for Entrepreneurship in the Caribbean. She mentors many startups and entrepreneurs and is on the front lines addressing the biggest challenges and seeing what is driving their progress forward. More About Lauri: Lauri-Ann carries with her years of experience in developing the Caribbean’s entrepreneurial landscape. Having coached and mentored startups, she’s developed a strong passion for supporting the entrepreneurial ecosystem supported by her visionary thinking and leadership capabilities around development, partnerships, fundraising and communications. She is a certified project manager and a graduate of the University of Toronto. Get more advice and strategies at https://changecreator.com/gobig
Trevor Anderson: What it Takes to Build a Winning Agency
What does it take to start an award-winning agency and what are the latest trends for 2021? He's built two successful agencies and has now been recognized as one of the best in Miami. His name is Trevor Anderson and in this conversation, we discuss how he did it and some powerful marketing trends for 2021. More About Trevor: Experienced beyond his years, Trevor is known for his broad set of skills that he has acquired from his accomplishments in marketing, real estate, tech, and management roles. A natural problem solver, his unique approach to setbacks allows him to quickly overcome obstacles in his way. Dedicated, relentless, and a forward-thinker, Trevor's determination to deliver above and beyond results sets him apart from the competition. Trevor graduated from the University of Mississippi with a BA in Marketing, as well as minors in both Spanish and International Studies, his academic career speaks for itself. After his education at Highland Park High School, Trevor entered college as a Provost Scholar with multiple accolades and scholarships for academic excellence, athletic achievement, and philanthropic endeavors. Trevor acquired significant leadership experience within his board of director roles with multiple on-campus student marketing organizations and as a Facility Manager of the Campus Recreation Department receiving awards from his supervisors for his quick positive impact on the team. From a young age Trevor worked closely with his family on a diverse assortment of successful entrepreneurial pursuits in Photography, Film, and Web Development. Trevor developed powerful communication skills in both English and Spanish and an astute understanding for business through his work with D Magazine and various projects in Residential Real Estate. His success in digital marketing, implementing innovative strategies with brands both large and small, has allowed him to acquire unrivaled expertise and proficiency in technology. More training and advice at https://changecreator.com/gobig
Richard Lau: Choosing the Right Logo For Your Business
Does a logo really matter to the success of your business? We spoke with the founder of logo.com who is also a serial entrepreneur that has built and sold several companies to discuss. His name is Richard Lau. About Richard: Richard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. Resume.com is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to Indeed.com. His current project is Logo.com - an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. More strategies and training at https://changecreator.com/gobig
Kat Luckock: How to Empower Your Social Enterprise & Make Money
What should you consider about money when running a social enterprise if you want to be successful over the long term? We decided to talk to an entrepreneur show runs 3 social enterprises and is an expert in increasing trading income for companies, Kat Luckock. She has a wealth of experience and advice to share that will help you on your journey.
Eric Partaker: Practical Steps to Transform Your Health and Wealth
Have you ever felt like you can't get out of your own way? How can we overcome old habits and step into a new version of ourselves for more success? This is exactly what entrepreneur and author of 3 Alarms, Eric Partaker helps CEOs and entrepreneurs do.Eric Partaker is a CEO of the Year, Top 30 Entrepreneurs in the UK, Formerly Skype, McKinsey, Serial Entrepreneur, Peak Performance Coach for CEOs and Entrepreneurs. To learn more about him, visit www.ericpartaker.com.Get more training and strategies at https://changecreator.com/gobig
Adam, Amy, & Danielle: Seriously, What's My Niche?
You might be surprised to find out that most entrepreneurs struggle with truly understanding their niche. Join the Captivate coaches, Danielle, Amy, and Adam for this roundtable discussion about a topic they get asked about over and over and over -- do I really need to niche down? What is my niche? Here's what they will discuss... -- Why do you need clarity of self first? -- What is a niche and why do we need it? -- What does this mean to your sales? PLUS so much more. If you've been struggling to sell, to really find that core audience, you'll want to pay attention to this discussion today. Get more training at https://changecreator.com/gobig
Trudi Lebron: Creating an Anti-Racist Business
What if we aren't aware of how our business may play a role in different forms of racism? How can we improve to live up to our value of equality? We spoke with expert Trudi Leron, Ph.D., who is a diversity, equity, and inclusion coach who teaches individuals and institutions how to build successful, anti-racist businesses. About Trudi: In the past seven years, she has grown her company, Scriptflip, into a multi-six figure machine for helping others maximize their social impact. Trudi is the host of the Business Remixed Podcast, has been featured in Forbes and was recognized as one of the Hartford Business Journal 40 Under 40 Leaders in 2016. She lives in Hartford with her two children. More training and strategies at https://changecreator.com/gobig
Barbara Stanny: What You Must Do to Create Financial Wealth
Why are some people so good at making money while others are not? What does it take to change that? In this interview, we talk with Barbara Stanny who is an expert in the field of financial wealth creation. She's an author and expert who has dedicated her life to helping people like you win financially.
Brendan Kane: Getting Your Customers Attention in 3 Seconds or Less
What do you do if you only have 3 seconds to get someone's attention today for your business? This is exactly what expert, Brendon Kane, has become an expert doing. So much so, he's helped Taylor Swift, MTV, NHL, and so many other big players. More about Brendon: Brendan Kane is an outside of the box thinker, speaker, and author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. Get more insights and training at https://changecreator.com/gobig
Taryn Larock: How She Went from Model to Creating a Sustainable Fashion Business
The fashion industry has a lot of bad practices that need to course correct, but where you do even start? Taryn Larock went from a model to a sustainable fashion business owner. In this discussion, she explains why she made the change and the steps she had to take to make the business happen. About Taryn: Taryn Larock is the founder of the sustainable brand Sage Larock, who previously worked as a model until launching the brand in 2015. Taryn Launched the brand specifically to offer women a sustainable & ethical alternative to traditionally made apparel. Taryn previously apprenticed under eco-fashion pioneer Linda Loudermilk in Los Angeles. SAGE LAROCK was recently awarded 'Best Made in California Brand' by the Los Angeles Business Journal (PETA Nominated), and has been featured in the Zoe Report, Modern Luxury Magazine & Angeleno Magazine. Get more strategies and tips at https://changecreator.com/gobig
Wei Houng: Creating The Right Money Mindset
What if your money mindset is limiting your financial results as an entrepreneur? What can you do to change that? We connect with an expert on that topic, Wei Houng, who is the founder of the 6 Figure Academy and host of the podcast, Money Lab. About Wei: Founding Member and 6 Figure Breakthrough Coach, Wei Houng, has made it his passion, purpose, and goal to help people eliminate anxiety around money to achieve financial success and live a 6 Figure Lifestyle. And it wasn’t because he was always a 6 Figure success. Despite having his first 6 Figure business at the age of 22, he struggled for years to consistently make 6 Figures AND keep it. When he finally figured it out (along with going broke several times), he vowed to make it his mission to help others avoid as many of the pitfalls as possible to 6 Figure success. And over the last decade and a half, his desire to help others achieve financial enlightenment has evolved into a symbiotic adventure for both him and his clients. He has worked with celebrities, industry thought leaders, and countless entrepreneurs to re-define the role that money plays in their lives. The results have been life changing. Success Starts From Within, is his personal mantra. It came as an “ah-ha” moment while working with one of his own mentors. The “ah-ha” was that most of his failures were due to him looking outwards for success instead of within. Soon after, he discovered that to help his clients achieve the results THEY were looking for in money, it was more than just about helping them solely in the area of financial success. “It is about creating success in ALL areas of life to reach your financial goals. Every one of these areas have an impact on each other: finance, health & fitness, mental & emotional, and spiritual.” The 6 Figure Academy is literally a physical manifestation of Wei’s life experiences. Its philosophies guide all the life coaches and business coaches in the company. By coaching and guiding individuals to reach a high level of clarity in their lives, all the coaches at the The 6 Figure Academy live by the mantra to educate, empower, and inspire others to what their next steps should be, and how to make it happen. With a background in Computer Science & Engineering and a cohesive minor in Business Management from UCLA, Wei has infused the rapid problem-solving engineering approach in a holistic way to the strategies at The 6 Figure Academy. The holistic side comes from him being a Certified Life Coach, Master Practitioner and Trainer of Neuro-Linguistic Programming (NLP), Master Practitioner of Hypnotherapy, and Master Practitioner of Mental and Emotional Release® Techniques. He is also an ordained minister in spirituality. Get more strategies and free downloads at https://changecreator.com/gobig
Adam & Amy: How to Take a Stand with Your Brand and Not Lose Sales
Personal beliefs vs business beliefs? Where do we draw a line between the two? Will we lose sales if they get to close? In this episode, Change Creator cofounders Adam and Amy discuss how to put your values into your business & in your marketing without losing the right people who will buy from you! They talk about misconceptions about selling, why people really buy, and if heart-led business = heart-led sales actually works. Take a stand with your brand and be a Change Creator > https://changecreator.com/gobig
Lisa McLeod: How to Start Selling with Noble Purpose to Drive More Revenue
Why are so many big companies now jumping on the "good business" bandwagon? Because that's what the market wants! But how do you do it? We spoke with an expert, Lisa McLeod about her work helping big companies make the transition and why it's so important to their sustainable success. -- Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR. -- Get free resources and training at https://changecreator.com/gobig
Adam And Amy: Marketing is Not Just About Numbers and Big Audiences
Many of us believe that if we have a website, numerous social media accounts, and learn a few marketing 'tactics' our business will suddenly take off. We spend so much time on tactics and distribution (should I start a podcast? what about Pinterest? What about Instagram?) that we MISS OUT on the #1 ingredient in your marketing... Today, Adam and Amy will talk about what the # 1 missing ingredient is in your marketing. We'll cover: -- The counterintuitive way you need to look at your marketing strategy -- How do you know you are 'missing' the number 1 ingredient -- Why we tend to focus on the wrong things, at the wrong time in our business Need a little help to get started, download our Storytelling Roadmap (FREE) today: http://changecreator.com/storytellingroadmap/
Cory Ames: Carving Out Your Own Path and Getting Traction with Smart Marketing
What does it take to start making a real difference in the world? Do you have the confidence and belief in yourself to pursue your dream? We decided to speak with the co-founder of Grow Ensemble, Cory Ames, about his transition from CEO of a marketing agency to pursuing his own business driven by smart marketing. -- Having figured out early on that a traditional path didn’t appeal to me, I left college early and joined a mutli-million dollar marketing agency where I ultimately became CEO. I enjoyed the work and learned a lot, but there was something I wasn’t getting from that work: fulfillment of what I saw as my social responsibility as a business person. I decided to combine what I’m good at (marketing, with an expertise in SEO) with what I’m most passionate about––improving the world through social impact. I started Grow Ensemble in 2018, a digital marketing, training & consulting company that helps nonprofits, social enterprises & social entrepreneurs market their mission online. Get more at https://changecreator.com/gobig
Adam & Danielle: What is the backbone of a great marketing strategy?
What is the backbone of a great marketing strategy? Adam and Danielle discuss what every business MUST have to position their business right, create smart content, build relationships and ultimately win the hearts and wallets of the people they serve! Learn more at https://changecreator.com/gobig
Greg Shepard: Should You Be Thinking About Your Exit From the Start?
Should you be thinking about your companies exit from the start? What does that do for your business? We spoke with the founder of Boss Capital and serious entrepreneur (14 companies sold!) to find out the strategies you need to know! GREG SHEPARD is the CEO and founder of BOSS Capital Partners. He is a Serial Entrepreneur, Author, Speaker and Angel Venture Capital Investor with a legacy of building and running sustainable growth businesses. Driven by a transformational leadership style, Greg has spearheaded multiple company exits in the BioTech, TransitTech, AdTech and MarTech space. Two of his former companies were acquired by eBay Enterprise Marketing Solutions in January 2016 as a part of a cross-brand deal totaling largely over $900M. The transaction comprised the purchase and sale of numerous companies, two of which were Greg’s. He has won: Tech Deal of the Year Over $250 million, Private Equity Deal of the Year Over $500 million to $1 billion and Cross Border Deal of the Year Over $500 million to $1 billion to name a few. Most recently, he has been authoring a book titled: ‘Meet the BOSS - The Agile Playbook for Startups’ slated to publish soon. Alongside the book will be a TEDx talk. Get more at https://changecreator.com/gobig
Adam And Danielle: When is sharing your story too much (and what's the real benefit?)
Do we really need to tell personal stories in our business? Should we? And when is it too much? This is a question that comes up a lot with students in Captivate. So, Danielle and Adam tackle it head on to share some important considerations. Visit us for more at https://changecreator.com/gobig
Blair Sheppard: Four Urgent Global Crises and Their Strategic Solutions
What are the world's biggest priorities today and how can you help? We hooked up with the head of Global Strategy and Leadership at PricewaterHousecoopers who's leading the charge on this very topic to find out. Blair Sheppard is the global leader for strategy and leadership at PwC, a network of professional services firms committed to building trust in society and solving important problems. He is also the Dean Emeritus and Professor Emeritus of Duke University’s Fuqua School of Business, where he taught for thirty-three years. He was the principal force behind opening Duke's campus in China, and the founder and CEO of Duke Corporate Education. Blair is a regular speaker at high-caliber international forums including the Global Solutions Summit, the St. Petersburg International Economic Forum, and Slush. He was born in Hamilton, Ontario (Canada) and lives in Durham, North Carolina (US). More at https://changecreator.com/gobig
Cory Lee: Going From Idea to Selling Several Companies!
What if you have an idea to do something HUGE, like start your own gym but don't know how to make sure it works? Well, Cory Lee and his wife built 4 gyms and 2 health clinics in 5 years and sold them, so we decided to talk to them about how it all worked. Cory Lee is an entrepreneur, business builder, and leader developer. He was trained and mentored by the world-renowned leadership expert John Maxwell and is now an executive director with The John Maxwell Team. In 2012 Cory and his wife opened their first business, a physical therapy clinic located in a town of only 1,100 people, Within 5 years they were billing over $2 million per year from that one location and had opened and successfully sold 2 physical therapy clinics and 4 gyms. Cory is an accomplished speaker and is often invited to speak and train employees at companies looking to develop a culture of leadership. He also provides individual leaders with opportunities to maximize their own growth through one-on-one coaching and mastermind groups. Cory is most passionate about helping entrepreneurs navigate business growth but not at the expense of their faith, family, and fitness. When he isn’t helping companies and individuals grow, Cory can be found spending time with his family. Cory and his wife of 14 years Kimberly reside in Mississippi and have 3 children: Colton (9), Kendall (6), and Brady (4).
Adam & Danielle: How Digital Conversations Drive Your Business
What are digital conversations and why is it so important for you to become an expert in them? Co-creators of The Captivate Method share everything you need to know. This talk will cover... -- Digital marketing and vacuum sales -- The role stories play in our online business -- How we navigate the Story Map Visit https://changecreator.com/gobig for more goodies
Jon Tobin: Legal Stuff Entrepreneurs Need to Know to Run Their Business Effeciently
The legal stuff tends to be the last thing we want to tackle as entrepreneurs, but what exactly do we need to know? We spoke with Jon Tobin who is an attorney and the founder of Counsel For Creators to find out the details. Jon Tobin is an attorney who helps creative businesses on any legal matters involving intellectual property, technology or the arts. As a former software developer and designer, Mr Tobin can give insightful legal advice not easily found elsewhere.
Adam & Amy: Why You Should Stop Thinking Like a Marketer
Have you ever felt like taking a shower after seeing so many spammy ads? It makes you not like the idea of marketing sometimes or gives the wrong impression. What if you stopped thinking like a marketer for your business? Change Creator Co-founders, Adam and Amy, discuss why you SHOULD stop thinking like a marketer and share some fresh counterintuitive perspective that will help you sell more and feel good!
Jon Macdonald: Get More Sales Through Smart Optimization of Your Existing Website Traffic
What if you could increase you monthly revenues without spending more on ads? What if you could just optimize what you already have and jump your sales up monthly? We decided to talk with Jon MacDonald, who is the founder of The Good, which specifically helps brands optimize their conversion rates to get more sales from existing website traffic. Jon MacDonald is founder and President of The Good a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, brands that have worked with The Good have seen an average revenue increase in revenue of over 100%. Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO). Get free downloads and other goodies at https://changecreator.com/gobig
Gino Wickman: Do You Really Have What it Takes to be an Entrepreneur
How do we know if we really have what it takes to succeed as an entrepreneur? Can anyone do it? In this interview, we talk with entrepreneur and author of the legendary book Traction, Gino Wickman, to find out who should take the leap! An entrepreneur since the age of 21, Gino has had an obsession for learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. He has personally delivered more than 1,900 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, as well as Get a Grip, Rocket Fuel, How to Be a Great Boss and What the Heck is EOS?. Gino is the founder of EOS Worldwide, an organization that helps thousands of businesses implement EOS with the aid of an international team of over 350 professional and certified EOS Implementers and online support. There are almost 100,000 companies using the EOS tools Worldwide. Gino is now devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. Get free downloads and other resources at https://changecreator.com/gobig
Bob Berry: Mastering User Experience to Grow Your Biz
Are you providing your clients with the best user experience so you can grow your business effectively? Bob Berry is a user experience expert with INCREDIBLE experience who shares key tips you need to know! Bob Berry is a principal at AnswerLab, where he’s guiding Google, Apple, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He’s also the founder of The Human-Computer MasterMind Academy. Download the Impact Business Blueprint to get clarity on your path forward > changecreator.com/download-3-proven-skills/
Adam & Amy: Breaking Down Marketing Misconceptions (And what you need to know)
Many of us believe that if we have a website, numerous social media accounts, and learn a few marketing 'tactics' our business will suddenly take off. We spend so much time on tactics and distribution (should I start a podcast? what about Pinterest? What about Instagram?) that we MISS OUT on the #1 ingredient in your marketing... Today, Adam and Amy will talk about what the # 1 missing ingredient is in your marketing. We'll cover: -- The counterintuitive way you need to look at your marketing strategy -- How do you know you are 'missing' the number 1 ingredient -- Why we tend to focus on the wrong things, at the wrong time in our business Need a little help to get started, download our Storytelling Roadmap (FREE) today: http://changecreator.com/storytellingroadmap/
Jacob Morgan: The Future Leader & The Skills & Mindset They Need Today
What does the future of work looks like and what are the critical skills and mindset leaders need to succeed today? We spoke to entrepreneur and 4-time best selling author, Jacob Morgan to find out. Jacob Morgan is a four time best-selling author, keynote speaker and futurist who explores leadership, employee experience, and the future of work. He is the founder of FutureofWorkUniversity.com, an online education and training platform that helps future proof individuals and organizations by teaching them the skills they need to succeed in the future of work. He’s also the founder of “The Future If,” a global community of business leaders, authors, and futurists who explore what our future can look like IF certain technologies, ideas, approaches and trends actually happen. In addition, Jacob hosts The Future of Work Podcast a weekly show where he speaks with senior executives, authors, and business leaders about how the world of work is changing. His YouTube channel explores the latest concepts and ideas around the future of work with inspiring and educational 2-3 minute videos. Download the Impact Business Blueprint to get clarity on your path forward > https://changecreator.com/download-3-proven-skills/
Jim Lawless: Overcoming Fear and Operating With Risk
What if you could starting doing things that you never thought you could do? How would your life and business change? In this episode, we speak with a top-ranking expert about overcoming fear and operating with risk so you can break new boundaries. Jim Lawless is the elite team coach of choice for many senior leadership teams around the world. He has been the architect of high performance and change in global organisations, governments and Olympic teams for two decades. Ranked #6 globally, #1 outside of the USA, by Global Gurus in their 2020 ranking of motivational speakers, Jim has inspired and educated over half a million people on five continents through his mindset-shifting keynotes and workshops and many more through his bestselling book, ‘Taming Tigers’ (Penguin Random House). He delivers in business but also tests his frameworks personally and in extreme settings, giving him unparalleled credibility with his audience. Jim used ‘Taming Tigers’ to become a televised jockey within a year of starting to ride and to become Britain’s deepest Freediver in just 8 months of training. Both whilst delivering his day job (a key element of change). Jim was elected a fellow of the UK’s Royal Society for the Arts in recognition of his writing on culture and change. Take the right steps to build a successful business and download your copy of the Impact Business Blueprint! https://changecreator.com/download-3-proven-skills/
Dan Hill: How to Read Facial Expressions for Business Success
What if you could get more information beyond what a potential customer was saying to you, to better understand how to navigate the conversation for a sale? Well, expert Dan Hill, talks to us today about reading facial expressions to do just that!! Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture, and has spoken to audiences in over 25 countries. To capture and quantify emotions, Dan pioneered the use of facial coding (the analysis of facial expressions) in market research starting in 1998 and his company, Sensory Logic, Inc., has done work for over half of the world's top 100 consumer-oriented, B2C companies. Dan has received seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner. Dan's latest books consist of Famous Faces Decoded: A Guidebook for Reading Others; Two Cheers for Democracy: How Emotions Drive Leadership Style; and First Blush: People's Intuitive Reactions to Famous Art. His earlier, business books include: About Face: The Secrets of Emotionally Effective Advertising; and Emotionomics: Leveraging Emotions for Business Success, which was chosen by Advertising Age as one of the top ten must-read books of 2009 and features a foreword by Sam Simon, co-creator of The Simpsons. In 2014, Dan received front-page coverage in The New York Times for his work with professional and NCAA Division 1 sports teams. Other media coverage has ranged from TV appearances on ABC’s “Good Morning America,” Bloomberg TV, CNBC, CNN, C-Span, ESPN, Fox, MSNBC, NBC’s “The Today Show,” PBS, and The Tennis Channel, to print and digital coverage in Allure, China Forbes, Cosmopolitan, Fast Company, The Financial Times, The Los Angeles Times, Politico, Time, USA Today, and The Wall Street Journal. Dan was educated at St. Olaf College, Oxford University, Brown University, and Rutgers University. Along with his wife, Karen Bernthal, he nowadays splits his time between St. Paul, Minnesota and Palm Desert, California. Ready to supercharge your marketing? Jump on our waitlist for The Captivate Method! https://changecreator.com/captivate-waitlist/
Steve Cockram: Become a Leader People Want to Follow
We all have an inner leader waiting to take on the world, but how do we make that come to life? We spoke with expert and author, Steve Cockram to find out. Steve Cockram (UK) and his business partner Jeremie Kubicek (USA), have recently released their 3rd book on leadership - The 100X Leader: How to Become Someone Worth Following. This has been coupled with the release of our new digital GiANT platform, which scales healthy leadership development throughout organisations. Think Netflix meets Peloton with a leadership twist! The platform is disrupting the digital space and our organisation GiANT is currently the fastest growing tech business in the USA. Get more at https://changecreator.com/podcast
Russell Brunson: How to Get Tons of Traffic to Your Funnel
Online traffic is a must today if you want to scale your impact! So, what does it take to get A LOT of traffic to any website or funnel? To answer that question, Clickfunnels founder, Russell Brunson released the book Traffic Secrets: The Underground Playbook. And it's GREAT! Of course, Change Creator cofounder, Adam Force, had to talk to him about it and ask some burning questions! You don't want to miss this interview. "It's always an honor to talk with Russell, he's a rockstar and just a genuinely good guy. His new book, Traffic Secrets, is some of the best marketing insights you can find. It's the real deal." ~Adam Force Oh and guess what? Right now, you can grab a FREE copy of his book so you can start getting the traffic you need to grow your biz to the next level. Click here to learn more and get your copy >> https://bit.ly/3aEMvhp
Charlie Hartwell: What Investors in the Social Impact Space Look For in a Startup
If you're looking for investment, what do you need to know today? We asked the managing partner of Bridge Builders Collaborative to find out from his perspective as an investor. About Charlie: Charlie Hartwell is the Managing Partner of Bridge Builders Collaborative, a group of highly successful investors who have been investing in start-up companies in the space of mental wellness, consciousness, and spirituality. A Harvard Business School graduate, Charlie has served and led organizations in 14 different industries, including starting a non- profit in the slums of Kenya in 1986 that has now served health care to several million patients. He also founded the first for-profit expedition company in US History to promote the Bancroft Arnesen Expedition - an historical 1,7000 mile crossing of Antarctica by two women who became the first to cross the continent on foot. Now Charlie and his company are passionate about supporting the growth of a new movement around mental fitness, heart centered connection, consciousness evolution, and improved health care. Bridge Builders has invested in such companies as Pear Therapeutics, Insight Timer, Headspace, Happify and others. Get more from Change Creator at https://changecreator.com
Mandy Barbee: Overcoming Stressors to Thrive in Business and Life
As entrepreneurs, we all face challenges with anxiety, stress and mental blocks that hold us back! But what if we can overcome them? We spoke with expert, Mandy Barbee, who has over 15 years of leadership experience and is certified in clinical hypnotherapy, neurolinguistics, and the mind-body connection. Mandy Barbee, MA Economics & CCHT, founder of Palladium Mind, is a transformation and healing expert who has helped hundreds of clients across the globe to overcome anxiousness and thrive in business, health, and life. By combining the power of imagery with their innate capabilities, she empowers men and women to regain a positive sense of control, transcend struggle, and enjoy everything more. Learn more at https://changecreator.com/podcast
Kenn Costales: Growing Leads and Revenue Faster for E-commerce
How is the market-place shifting today due to the pandemic and what can you do to continue growing leads and revenue for your e-comm biz? The founder of Monolith Growth, Kenn Costales, who was on the Forbes 30 under 30 list, has his eye on the market and shares a ton of key insights to help you navigate these uncharted waters. -- Kenn Costales is the Founder and Lead Consultant of Monolith Growth Consulting, a paid search and social marketing agency that helps Shopify stores & Lead Generation businesses around the world grow their revenue & ROI. Kenn is a 2019 honoree listed in Forbes 30 under 30 Asia, for Marketing & Advertising. What sets Kenn’s agency apart is that they build fully paid ad funnels for their clients. They specialize in customizing the landing pages and emails to maximize conversions. They build custom dashboards, where clients get to see all sorts of data like customer lifetime value, frequency of purchase, and basket analysis, to maximize retention. Before starting his own marketing agency, Kenn worked as a Brand Operations Manager for Procter & Gamble, and has managed multi-million dollar businesses in Asia like Olay and Head & Shoulders. Learn more at https://changecreator.com/podcast
Adam & Amy: How to Effectively Set Up Systems for Your Business Remotely
Join Adam and Amy today in Part 1 of 5 Days of Support for Your Digital Business. We've been in the digital space for over a decade & have lots to share for you! What we’ll cover: -- Going digital? Should you hire someone to help you (ie VA, developers, marketing agencies) -- Where should you spend your time to get the most results? -- Is this the time to build a digital team (questions to ask yourself)? -- What are some of the digital tools we use? Don't forget our FREE Impact Business Blueprint! Download here: https://bit.ly/3bGHQfN
Adam Force & Amy Aitman: How We're Navigating Covid-19 as Digital Impact Entrepreneurs
It's not business as usual right now but this is a good thing for us as leaders and entrepreneurs. Change Creator cofounders, Adam and Amy, talk about how we're navigating these changing times and how you can really lean into your business right now as well. This is the time when our actions are going to change the trajectory of our businesses and our clients for the next six months.
Alli Ball: Turning Your Knowledge into a Thriving Digital Business
What if you have a skill and expertise that could help a lot of people? How do you scale that into a thriving business today? We spoke to the founder of Retail Ready, Alli Ball, to find out. Alli is a former wholesale buyer turned consultant who helps CPG brands understand how to get on the retail shelf and have high sales once they're there. She works with clients through her online course, Retail Ready®, and connects with emerging brands through her podcast, Food Biz Wiz™. More at https://changecreator.com
Jv Crum III: Scaling a 7-Figure Meaningful Podcast
If you want to make a difference in the world with a podcast, how do you make it profitable? We asked serial entrepreneur and podcasting expert, JV Crum, who reaches over 12 million people per month! Named by Inc Magazine as one of the Top 13 Business Shows, JV Crum III hosts the Conscious Millionaire Podcast and Radio Network with over 12 Million Listeners and over 2,000 episodes heard in 190 countries. JV is a #1 best-selling author, speaker, mindset and strategy coach, and serial-entrepreneur who made his First Million at age 25. Conscious Millionaire Website: http://ConsciousMillionaire.com/ Learn more at https://changecreator.com
Jennifer Priest: Grow Your Startup With Organic Traffic on Pinterest
Need more traffic? Maybe Pinterest is a place for you to start exploring? We speak to the founder of Smart Creative Social, Jennifer Priest to learn more about organic traffic on Pinterest. As a digital entrepreneur for over 17 years, Jennifer intimately understands what it means to run a successful online business and manage your online marketing needs in-house ... or yourself. With over a decade of digital marketing experience for large corporations to handmade artists (and everyone in between), she knows what it takes to make content that gets traffic, to navigate the algorithms of popular platforms, and to interpret data in meaningful ways business owners can understand and use to make successful decisions. -- Visit us at https://changecreator.com
Emily Hirsh: Secrets to Scaling with Facebook Marketing
What does it take to start scaling revenues using Facebook Ads? Where do you start when you have a small budget? We spoke with the founder of Hirsh Marketing, Emily Hirsh, to find out. Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, which she scaled to 7 figures in just 2 years. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative. Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They’ve managed over $23 million in ad spend and generated over $90 million in revenue for their clients. visit us at https://changecreator.com and start building your legacy
Maddy Martin: Increase Sales and Impact With Messenger AI Strategies
Are you leaning into modern marketing solutions that will allow you to help more people and scale impact? We spoke to the head of growth and education at Smith.ai. Maddy Martin is the head of growth and education at Smith.ai, which provides integrated phone and web chat services for solo and small businesses, including their virtual receptionist & intake service, live website chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO, and event marketing.
Travis Chambers: Scaling Your Marketing With Smart Video Strategy
What does it take to really scale your videos? We spoke to the founder of Chamber Media, Travis Chambers, who's an expert in the media space! -- Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a 30 person growth and video agency that has tripled the revenue of 4 multi-million dollar DTC companies, driven $300M in tracked revenue, and garnered 400M views across Facebook and Google channels. Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others. Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and travelling to epic places all over the world on a sustainable budget! Get more goodies at https://changecreator.com
Susan Meier: Electrifying Your Brand Strategy to Amplify Your Impact
What are some of the core steps you need to take for your brand strategy? Expert, Susan Meier shares her secrets about great brand strategy. -- Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. She is on a mission to dispel the myth that creativity and strategy are at odds to help business leaders electrify their work and amplify their impact. Susan has developed a unique point of view that is driven by the merger of analytical and creative thinking. She’s designed a set of processes and tools that get teams to problem-solve more creatively, helping them define their mission, vision, and differentiators with clarity and bring their brands to life in the world. She has gravitated toward healthcare, which offers up the exciting challenge of finding creative solutions for some of the most complex problems out there today. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewellery and children. Get more at https://changecreator.com/podcast
Peter Montoya: Becoming a Transformational Leader For a Better Future
What is transformational leadership and why does it matter to your business today? Find out with expert Peter Montoya who has been an entrepreneur for over 30 years, a best-selling author and keynote speaker. Most Speakers who teach have not done it for themselves...and most Entrepreneurs don’t know how to speak... Peter is the rare exception. He’s a thought-leader who has also accomplished big things. Peter bootstrapped his successful software company from an idea in 2008 to a multi-million dollar exit in 2018... without capital, investors or partners. Peter knows how to inspire people by tapping into their unique purposes. Peter is a truly fascinating and multi-faceted guy, with decades of experience in speaking to audiences about his business knowledge, inspirational journey, and human behavioral insight. Though Peter struggled through school with undiagnosed ADHD, he was admitted to and graduated from the University of California Irvine in Political Science. Post-college he became a traveling speaker and salesman, chalking up over 3000 presentations and living in over 22 major cities. Peter went on to found a successful advertising agency and software platform, dedicated to financial service professionals. He quickly became the industry guru, writing numerous books, including one of his best selling works “The Brand Called You”, “The Personal Branding Phenomenon” and his newest book “Leadership Power”. He now pursues his passion for humanity and the planet - he sincerely believes that all people and organizations have a special role in perpetuating the survival of our species, our civilization and our planet. He speaks thoughtfully and passionately about the need for Transformational Leadership in today’s world. Visit https://changecreator.com for more!
Rod Yap: Next Level Business with High-Performance Leadership
What makes a great leader in today's world? Has leadership changed over time? Rod Yap is a high-performance leadership expert who answers those questions for us in this discussion. -- Rod Yapp is a former Royal Marine Officer and the founder of Leadership Forces, a program that takes the high-performance principles of the Royal Marines and applies it to leadership development. Rod has exemplified leadership on the front lines (literally) in Afghanistan and Libya and now uses that experience in order to develop leaders within organizations such as Land Rover, HSBC, and NATO. Visit us at https://changecreator.com
Adam & Amy: The Hard Truth About Delegating For Your Startup
Delegating work is important for any business but what if you delegate the wrong things at the wrong time? Change Creator co-founders, Adam and Amy, have been there and learned hard lessons that they share in this talk about delegation. Learn more about Adam and Amy https://changecreator.com/about
Gessie Schechinger: Earn More Revenue with Smart Selling and Tech
What are some strategies you can consider and test to sell better as an entrepreneur? We find out from Gessie Schechinger who is the VP of Sales at OnCourse. -- Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world. Gessie won annual sales awards at 2 different Fortune 500 companies. His 20+ years of sales experience began in an outbound call center where he averaged 450 calls per week and blew out his quota by 297%. Unsurprisingly, he moved to field sales where he traveled 300 days a year convincing the biggest companies in the United States to open their wallet. He now spends his time educating sales leaders to utilize the most effective sales tool in the world and co-hosts the mediocre podcast, TechTales. Get more like this at https://changecreator.com/podcast
Shane Foss: Disrupting the Healthcare Industry To Help Underserved People
The healthcare industry has not changed much over the decades and is ready for disruption! But how? We talk to Shane foss who is taking it head-on. He shares his strategy but also other areas in healthcare that could be lucrative for entrepreneurs. About Shane With over 20 years of tenure as an executive in the medical industry, Shane Foss became frustrated with how under-served Americans were with the current healthcare options. He set out to make a change and in 2018 achieved this goal through launching Hooray Health, an unconventional health insurance company dedicated to providing affordable basic and urgent health care alternatives to high-deductible health plans. Through Hooray Health, Foss and his team focus on offering peace of mind to lower-income individuals and families who face medical challenges, while also providing business owners with an affordable way to reward and retain employees. Partnering with companies like Sedera, Ameritas, and Aflac, they have be able to add critical services and supplemental plans giving immense value to employers and individuals. Throughout his professional experience, Foss has negotiated complex, multi-million-dollar contracts, worked in device sales management, created business strategies, and optimized P&L. He holds an MBA from Rice University’s, Jone’s School of Business, a BS from the University of the Incarnate Word, and a Surgical Technologist Certificate from the United States Air Force. Get more at https://changecreator.com/podcast
Andrew Savage: Transforming Urban Transportation to Improve Lives and Combat The Climate Crisis
How can we transform the transportation industry to be more sustainable and what does it take to take on such a big task? This is what LIME is doing today and we spoke to the Vice President of Sustainability & Founding Team, Andrew Savage about it. Andrew is an experienced senior leader at the intersection of business, government, and sustainability. Successful in catalyzing the growth behind multiple start-ups, he has also overseen communications and policy in the U.S. Congress and on winning presidential, congressional, statewide, and local political campaigns. As a founding member of Lime while leading market development, government relations and policy strategy, Andrew helped the company expand globally to its first 100+ markets while raising $382 million and growing to over 500 employees. Before joining Lime, Andrew served on the executive team of an Inc. 500 solar company and served as an elected member to the U.S. solar industry’s national trade association board of directors. Prior to Lime, Andrew worked in the U.S. Congress, on President Obama's presidential campaign, and has advised a past Governor, State House Speaker, and city Mayor. Get more at https://changecreator.com/podcast
Adam & Amy: Why Your Online Sales Might be Less Than Stellar
Have your sales been less than stellar lately? In this discussion, Change Creator co-founders, Adam and Amy talk about... ++ The ONE metric you should ignore (and what you should really be tracking instead) ++ WHY sales might be dropping (even if you have a great product) ++ The 3 types of digital conversations you’ll want to have with your audience ++ WHAT you can do to today to build a loyal audience of people who will actually buy your product Join us for a FOLLOW UP conversation inside our free Facebook Group: https://www.facebook.com/groups/changecreator/
Kim Le: How Prime Roots Raised $4m for Inspiring Superfoods That Combat the Climate Crisis
What if you could raise millions just from your proof of concept? That's what Kim Le did with Prime Roots as she helps create a better future for animals and people. Prime Roots (formerly Terramino Foods) is revolutionizing protein. They are using their fungi superprotein as the base of our delicious high protein products that are good for you and our shared planet. Their roots start at UC Berkeley in the Alternative Meat Lab program as well as IndieBio.
Martin Ochwat: Scaling E-commerce For Long Term Success and Social Impact
What does it take to scale your ecommerce business so that you can have long term success? We talk to expert Martin Ochwat to find out. Martin Ochwat is a Growth Marketer and Serial Entrepreneur. He has built several 7-figure eCommerce businesses from the ground up and is working on a zero plastic waste company Moop (www.getmoop.com). Martin previously worked in Silicon Valley for a leading gaming company. There, he helped manage an aggressive >$100 Million annual Facebook ad budget. Martin also holds a patent in predictive modeling related to ad buying. After leaving the corporate world, Martin traveled to 30 countries in over 2 years. He advises business leaders and enjoys helping people in all aspects of digital marketing & eCommerce.
Stephen Carl: Supersize Your Digital E-commerce Conversions & Impact
How can cause marketing build following, increase conversion rates, and increase customer loyalty? Stepen Carl is the founder of Needle Movement which is focused on conscious e-commerce, and translating digital trends in to real growth. -- Before Needle Movement, Stephen began his digital career at an Amazon-funded startup in 1998, so he’s got five years on people who call themselves the “original gangsters.” At Needle Movement, Stephen advises retail brands on how to achieve sustainable digital growth and profitability. He’s a pro at translating digital trends into online revenue generation and the proof is in the Needle Movement success stories.
Mark Agnew: Challenging the Buy-One-Give-one Social Business Model
What if you could get creative and challenge the well-known buy-one-give-on business model? Mark Agnew is doing just that and shares his ideas in this interview! Agnew knows firsthand what it’s like to live with severe vision loss. At 28 years old, he was mugged and suffered injuries leading to complete vision loss in his right eye. After working nearly two decades in the financial industry, he longed for a more meaningful life. In 2000, Agnew founded Eyeglasses.com, an online one-stop shop for eyeglasses, prescription lenses, and sunglasses, to make purchasing eyeglasses an easier and less costly process. Eyeglasses.com offers more than 300 premium brands at greatly reduced prices. Through the launch of Pi Wear, the now 58-year-old husband and father is on a mission to help others who cannot see their own futures. ”Corporate social responsibility has come a long way,” says Agnew. “While it was once applauded when companies gave anything back at all, with more companies becoming conscious, we are seeing this movement toward corporate giving that has meaningful, systemic impact. This is progress and should be celebrated. Frankly, the shift comes not a moment too soon, as social issues including health, are not being funded by government as much as they need to be. Business needs to help.”
Tom Kulzer: Email Marketing Trends and Strategies Learned From 20 Years of Experience
What can you do to increase trust and engagement with your email strategies? Tom Kulzer is the founder of Aweber which started 20 years ago and he has some key insights for entrepreneurs.
Angela Henderson: Building an E-commerce Business and Identifying New Opportunities
What are some steps someone can take to start building up their e-commerce business and expand revenues with new opportunities? Find out with expert Angelea Henderson. - Founder of the highly successful online store Finlee and Me, Angela taps into the decade's worth of knowledge of how to grow a thriving enterprise and pours it into her business consulting clients. As a business consultant, she partners with start up and small businesses to grow their brands through hands on support, ensuring foundations are laid in order to leverage growth. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistence sales, steady growth and over all dedication. Angela has been featured in the media including Talking Lifestyle with Ed Phillips and David Koch, Inside Small Business and on numerous Australia and International podcasts.
Michael O'brien: How to Have Your Last Bad Day
What if you could have your last bad day? What does that mean and how can it be possible? Michael O'brien is on a mission to help 1 million do exactly that! - Michael OBrien’s unique mixture of “in the trenches” executive leadership expertise and inspirational Last Bad Day story has shifted his perspective on what is possible at work and in life. Even though 87% of the people he’s worked with have received an increase in either compensation, scope and title, what really lights him up is when his clients’ partners thank him for the transformations that have occurred at home. Today he elevates successful corporate leaders and their teams by preventing bad moments from turning into bad days. Michael has worked with multiple Fortune 500 companies and multiple media outlets. He’s also shared his story and transformation from human DOer to human BEing on the TEDx stage. Michael is a strong male ally for women’s leadership and empowerment causes. He’s the first male President of a Healthcare Businesswomen’s Association chapter and gives all the proceeds of his award-winning, bestselling memoir, Shift: Creating Better Tomorrows, to World Bicycle Relief. They help girls conquer the challenge of distance by providing mobility and access to education, healthcare and the market.
Ethan Beute: How to Start Re-Humanizing Your Online Business Today
Building relationships is an important part of the business so how do humanize your online business? Find out with expert Ethan Beute. - Steve Pacinelli and Ethan Beute together have been practicing, learning, and teaching the process of increasing sales and improving customer experience with simple, personal videos for more than a decade and have sent more than 12,000 videos themselves. Their book, Rehumanize Your Business (Wiley, 2019), was an Amazon #1 bestseller in Business Sales, Business Communication, and Customer Relations, the 800-CEO-READ #1 bestseller in its month of release, and a Barnes & Noble bestseller in its week of release. Steve serves as CMO and Ethan as Chief Evangelist at BombBomb, a software company that helps working professionals get face to face through video for clearer communication, human connection, and higher conversion. A Penn State grad, Steve’s background is in software sales and public speaking with Realtor.com and Move, Inc. A University of Michigan grad and UCCS MBA, Ethan’s background is in local television marketing and promotion.
Perry Marshall: Getting to the Rock Bottom of Real Problems to Reduce Competition
What if you could differentiate your impact business by getting to the deepest root cause of problems? Find out with expert Perry Marshal. Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has guided numerous clients from startup to tens and hundreds of millions of dollars. -- He founded the the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The world’s largest science prize, announced at the Royal Society in Great Britain, aims to solve the biggest mystery in biology. His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies. Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.” His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world’s best selling book on internet advertising. PERRY MARSHALL’S WORK IS REFERENCED IN DOZENS OF INFLUENTIAL MARKETING BOOKS LIKE THESE (CLICK THE IMAGE FOR MORE) He’s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation. Perry has a degree in Electrical Engineering and lives in Chicago.
Drew Dudley: How to Become a Better Leader That Makes a Difference
What does it take to become a great leader so you can live your best life? Find out with expert Drew Dudley. Drew Dudley is the Founder & Chief Catalyst of Day One Leadership, Inc., which helps organizations around the world increase their leadership capacity. His clients have included some of the world’s most dynamic companies and organizations, including McDonald’s, JP Morgan Chase, and over 100 colleges and universities. Prior to founding Day One, he spent 8 years as the Director of one of Canada’s largest leadership development programs at the University of Toronto, and served as National Chair of one of Canada’s largest youth charities, which mobilized 35,000 volunteers to raise a million dollars annually to support the work of Cystic Fibrosis Canada. Drew has spoken to over 250,000 people on 5 continents, been featured on The Huffington Post, Radio America, Forbes.com, and TED.com, where his “TED talk” has been voted “one of the 15 most inspirational TED talks of all time”. TIME, Business Insider and Inc. magazines have all named his talk as one of their “10 speeches that will make you a better leader”. Drew's first book This is Day One: A Practical Guide to Leadership That Matters debuted at #6 on The Wall Street Journal Bestseller List, and has gone on to become an international bestseller.
Paxton Gray: Take Your Content Strategy and SEO to the Next Level
What if you had an expert in SEO and content strategy share some great insights to help you step your game and know where to spend your time? Now you do and this is GREAT conversation. Paxton Gray is a marketing specialist with more than 11 years of combined digital marketing, content marketing and strategic media planning experience. He's worked with startups, multi-million dollar B2B organizations, and everything in between. He specializes in helping businesses identify and exploit opportunities for growth. Specialties: Digital Marketing, Content Marketing, Social Media Management, SEO, Consulting
Heather Dominick: Scaling Your Business as a Highly-Sensitive Entrepreneur
Are you a highly sensitive entrepreneur? What does that mean and how does it impact your impact business? Can you be highly successful in business and highly spiritual at the same time? Let’s take this question a step further. Is there a direct relationship between your spirituality and great success? Heather Dominick is a woman who is impressively successful, and highly spiritual. A former high school drama teacher who collaborated with none other than Bette Midler. A graduate of NYU where she received her first coach training. Heather is the winner of the 2015 Best of Manhattan Coaching Award and creator of the 2014 Stevie Award-winning virtual event A Course In Business Miracles ® : 21-Day Discovery Series that attracted close to 6,000 official registrants from all around the world including: Iceland, Nigeria, Russia, Asia, South America, Australia, Europe and the U.S. She has appeared on Lifetime Television and has been published in numerous books including Stepping Stones to Success alongside Deepak Chopra. Heather is also the founder and leader of the Highly Sensitive Entrepreneur® movement.
Dan Doyle: Raise More Money More Efficiently For Your Nonprofit
Are you tracking the right metrics to effectively raise more money for your non-profit? Dan Doyle is the Chief Evangelist for Fundraising Report Card, analytics and reporting tool for non-profits. They created the company with on goal in mind - to help non-profits raise more money more efficiently. It's the most powerful cloud-based tool helping non-profits using performance dashboards, key performance indicators, and sector benchmarking.
Cassie Parks: Start Manifesting More Money For Your Impact Business
What if you could manifest another $10k in your life over the next 90 days? Sounds compelling right? That's exactly what Cassie Parks helps people do and today she says, $10k is a low bar, people blow that away in 90 days.
Oscar Trimboli: Mastering Deep Listening for Impact Business Growth
Have you mastered the art of listening? Oscar is on a mission to create 100 million deep listeners in the world! In the last 7 years, he has coached, mentored and advised people in a wide range of roles from founders, CEO, CFO, COO, CMO, CTO and a variety of other leadership roles in financial services, technology, professional services, education and not for profits. He has been asked to speak to leadership teams and their organisations about the importance of clarity to create change, how to embrace the digital economy and the role values play in the achievement of your purpose.
Blake Mycoskie: Key Lessons From TOMS and The Future of Impact Business
Blake Mycoskie is a leader in the social entrepreneurship movement who founded the one-for-one business model. Inside he shares his key lessons, strategies and insights about the next generation of social impact businesses.
Geoff Cook: What it Takes to Win in the App Space
He sold his first business at age 24 for millions and then sold his second business for $100m! Today, he's a serial entrepreneur making waves in the app world. We talk about what it takes to succeed in the app world.
Rachel Miller: Secrets to Growing an Engaged Audience on Facebook
Ready to blow up your business by growing an engaged audience on Facebook? Rachel Miller is the guru with the answers to your burning questions.
Sydney Sherman: How to Build an Online Marketplace That Combats Poverty Through The Things We Buy
What are the ups and downs of building an online marketplace and how can that possibly combat poverty? Sydney Sherman is the founder of Fair.Shop and is doing just that. She two years into it and shares with us what has worked and what has not.
Moe Carrick: How to Start Building a Company Culture Where People Thrive
What if you could grow your business faster by being a great leader? Well, when you create a workspace and company culture people love things tend to take off over time. Moe Carrick is a speaker, entrepreneur and author of Bravespace Workplace. She offer practical strategies and insights to help you get the most out of your team.
Jessi And Marie: How Entrepreneurs Can Find Their Innovative Angle to Scale Impact
In this interview, we talk with the founders of Northstar Messaging, Jessi Honard and Marie Parks, about content strategy, storytelling and making your impact brand stand out.
Tim Sykes: Penny Stock Multi-Millionaire Funding Social Change
In this interview, we talk with penny stock sensation and founder of social enterprise Karmagawa, Timothy Sykes. He's now built over 40 schools for children and is fighting for the rights of animals while making millions as a penny stock jedi master.
Justin Goodhew: Tips to Starting a Social Enterprise and Growing it
In this interview, we talk with the founder of Trellis, Justin Goodhew, about starting a social enterprise and raising funding. Find out why he got fired from a volunteer job, his experience with Startup Weekend, and how he raised his first $500k
Michelle Ward: What it Takes to Build an Authentic and Lucrative Business
In this interview, we talk with life and business coach, Michelle Ward, about what it takes to make big changes to build your own life, make real money and overcome your fears. Michelle has coached thousands of hours and help hundreds of amazing upcoming entrepreneurs. She's also a two-time breast cancer survivor who never stops!
Maureen Dunn Fetscher: Combating Poverty with Ethical Fair Trade Fashion
In this interview, we talk with the founder of Mata Traders, Maureen Dunn Fetscher about ethical fair trade fashion, e-commerce and startup lessons. The Mata Traders mission is to ‘fashion a better world’ by creating designs that celebrate a woman’s originality and empower her to use her dollar for a change. We merge uncommonly vibrant style with fair trade practices to make an impact on global poverty – bringing fair wages to artisans in India and Nepal.
Laura Gassner Otting: How to Get Unstuck and Transform Your Life for True Success
In this interview, we talk with author and professional speaker, Laura Gassner Otting, about getting unstuck in your life and breaking down barriers to your next level of success. Over the course of her 20-year career studying, recruiting, and stewarding leaders through a massive career change, Laura has witnessed that true success comes from finding your consonance.
Laurinda Lee: How Kind Karma Launched Their Ethical Fashion Social Enterprise
In this interview we talk with the founder of Kind Karma, Laurinda Lee, about how she launched Kind Karma, lessons learned, and processes that helped her grow the business.
Gerard Adams: How He Went from $50M Exit to Millennial Mentor
In this interview, we talk with Gerard Adams who sold the media company, Elite Daily, for $50M and is now known as the Millennial Mentor helping others build their dreams. We discuss how he lost everything, got it all back, and what it took to build Elite Daily. Plus so much more!
Karen & Elizabeth: How Zoetica is Helping the World Go Waste-Free
In this interview with Zoetica founders, Karen and Elizabeth, we discuss their mission to free society from convenience trash and plastic. Learn how they came up with their innovative solution and run operations from the ground up. In this discussion, you'll hear helpful insights about starting a social good business and how to manage e-commerce, especially during the early years.
Brian Hill: How to Disrupt Old Systems in a Big Way
In this interview, we talk with the founder of Edovo, Brian Hill. They are on a mission to disrupt the prison industry and have already raised over $17M to make it happen. Old systems like the prison system have deep roots and Brian's journey is nothing short of amazing with many valuable lessons for impact entrepreneurs.
Joel Solomon: Impact Investing and the Clean Money Revolution
In this interview, we talk with author, impact investor and entrepreneur, Joel Solomon about the way money is changing the world and what impact investors look for from entrepreneurs.
Dom Cappuccilli: What You Need to Know To Step Up Your Sales Game
In this interview, we talk to the founder of The Clean Sell, Dom Cappuccilli about what it takes to become a sales expert. Dom has extensive experience as an author, reporter, sales expert and entrepreneur. This is an essential part of any business and a lacking area that cause so many startups to die early. Listen in to this episode to get some solid sales strategies.
Chrissie Lam: How Love is Project Generated $1.2M Spreading Love With Bracelets
In this interview, we talk with the founder of Love is Project, Chrissie Lam. Since launching as a stand-alone brand two years ago, Love is Project generated over $1.2 million in revenue, and have been featured on the cover of Glamour (on Anne Hathaway’s wrist), in Oprah Magazine, in Refinery29 and Elle, and on an episode of “Good Morning America” in November 2018. Find out what's working for them and how they are scaling their brand.
Michelle Evans: From Corporate to Entrepreneur Building Funnel Systems That Work For You
In this interview with talk with funnel marketing expert Michelle Evans to learn how she went from a cosy job at Microsoft to making her own schedule as an entrepreneur building funnel systems. Get her best advice and start building smart systems that work for you.
Somya Munjal: Creating Social Change Through Socioeconomic Empowerment of Youth
In this interview we talk with serial entrepreneur and CPA for the people, Somya Munjal. She is on the front lines helping create socioeconomic change that empowers our youth. We explore her solutions and lessons learned from her experience.
Eric Ries & Ann Mei Chang: Creating Lean Radical Change
In this interview we talk with two legends, Eric Ries (author of Lean Startup) and Ann Mei Chang (author of Lean Impact) about the evolution of business and how to apply lean principles to the social impact space.
Rafik Riad: Connecting Social Enterprises with Buyers and Consumers
In this interview talk with Rafik Riad who is the founder of the Buy Good Feel Good Expo who talks about his solution for helping social enterprises scale up through his expo which is North America’s largest marketplace dedicated to connecting social enterprises with buyers and consumers.
Alain Sylvain: Creating Product Innovation For the Greater Good
In this interview we talk with the founder and CEO of Sylvain Labs, Alain Sylvain. The Bcorp Sylvain Labs is an innovation and brand design consultancy that solves complex business problems for some of the biggest brands in the business (Airbnb, Spotify, Google, BlackRock, Patagonia, Pepsico, Calvin Klein, GM and BuzzFeed, to name a few). Their tools are 'science and whimsy'. Their driving mission is to leverage the might of corporations for the greater good.
Joel Brown & Emile Steenveld: Mastering Your Mind and Living Your True Purpose
In this interview, we talk with two adventurers who are changing people's lives in Bali with incredible experiential programs, Joel Brown & Emile Steenveld. This interview is a lot of fun and packe with important insights and strategies for living your true purupose but also taking your live to that next level.
David Schneider: Building a SaaS and Selling it When The Time is Right
In this interview, we talk with the founder of Ninja Outreach, Dave Scheider about his experience building a SaaS and why he sold it when he sold it. Many entrepreneurs don't consider their exit strategy and we want to get you thinking about this because you should always have a plan.
What Is Blockchain: An Introduction
Issue 15 of Change Creator Magazine, article 2, What is Blockchain: An Introduction. Uncover the fundamentals of blockchain and start learning the future of technologyh and social change.
Paul Gowin: What Steps Can You Take to Start Realizing Your Dreams?
In this interview we talk with high performance coach and ex-marine, Paul Gowin, to better understand what it takes to break through barriers in your life and live your dreams.
Akhil Sivanandan: How Green Story Built Smart Tech to Help People Buy Sustainable Products
In this interview we talk with Akhil Sivanandan about the Green Story platform they built to tip the scale from an unsustainable economy to a green economy. Using incredible technology and smart business development, they are increasing transparency and driving smarter purchases.
Leah Garces: Exploring New Emerging Market Trends & Opportunities For Change
In this interview, we speak to the first female President of Mercy for Animals, Leah Garces, about huge trends emerging today that will lead us into the future. Uncover great insights around the food industry and inspiring innovations that will spark creativity in your mind as we approach 2019.
Adam Capes: A Model That Raises Big Money and Meaningful Memories
In this interview we talk with Adam Capes, the founder of Getaway 2 Give, about his unique model for raising big money for nonprofits, charity and schools while creating real meaningful memories for people. This is a unique conversation for Change Creator and offers a fresh perspective that should spark some creative thinking for entrepreneurs.
Emilio & Samantha: Turning a Passion for Minimalism into an Impact Business
In this interview we talk with Emilio & Samantha about their journey building a business around helping people live better lives through the practice of minimalism. They share tips ranging from building and selling courses to taking steps to live happy.
Christal Earle: How This Creative Brave Sole is Changing Lives One Tire at a Time
In this interview we talk with the founder of Brave Soles, Christal Earle to learn how her powerful story is building customers and her creative business is saving lives.
Rick Miller: Unlock Your Personal and Professional Growth
In this interview, we talk to Rick Miller, an author and speaker with over 30 years of experience running startups, Fortune 10 and 30 companies, who can help you unlock your potential and the power of everyone in your organization. He has a track record of working with Chiefs of all levels doing just that.
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Jay Shetty: Creating Content That Drives True Impact [FULL INTERVIEW]
[FULL INTERVIEW] In this interview we talk with master storyteller who has over 1 billion views on youtube and 3 million followers. He was the host of Huffpost Daily and on the Forbes 30 under 30 list. His name is Jay Shetty and he is going to share his strategies for impactful story telling.
Sarah & Kevin: A Creative Marketing Strategy That Helped Raise $2.6M in Funding
In this interview, we speak with Sarah and Kevin about their success building the number campground review platform and app, but also how they leveraged a creative marketing solution to help raise $2.5M in funding.
Jackie Herskovitz Russell: What are The Keys to Great PR for Your Impact Company?
In this interview, we talk with PR expert Jackie Herskovitz Russell to understand what makes great PR for your impact company. This is a vibrant and powerful conversation that provides a lot of important insights to light.
Karson & Amanda: Breaking into the Emerging Cannabis Market
In this interview with Vangst founder, Karson Humiston and business development lead, Amanda Guerrero, we uncover how Vangst broke into the emerging cannabis market and are skyrocketing growth.
Seth Godin: What it Takes to be a Leader of Tomorrow
In this interview, we talk to the one and only best-selling author, entrepreneur, and marketing expert Seth Godin. To get different results that create a better world we must lead differently. Godin shares his expertise and insights about Leadership of Tomorrow. Listen to this exclusive Change Creator interview and lean into the future.
Isaac Tolphin: Driving More Engagement With Smarter Execution
In this interview with we talk to a tech and human behavior expert who is a successful entrepreneur and founder of ConveYour.com, the #1 Micro-Learning platform for influencers and companies.
Victoria Fine: Content Strategy For the Social Impact Space
In this interview, we talk with the founder of Finally, Victoria Fine about content strategy for the social impact space. Victoria has a tremendous amount of experience in the field as the person who started the Huffpost Impact and Education departments, was director of strategy at Slate, and the first managing editor at Upworthy.
Mona Amodeo: How to Build a Brand That Matters Today
In this interview talk with Mona Amodeo, Ph.D., an award-winning Organization Development and Change expert, about the evolution of branding and how to win today based on consumer demands and market needs. In her book Beyond Sizzle: The Next Evolution of Branding, Mona provides readers with a workable framework they can use to transform their organizations into brands that matter – organizations that are redefining workplaces, re-imagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities – in turn, creating a better world for us all. The book also offers insights and case studies from leaders of thriving values-based businesses who share their secrets to success and how they keep up their momentum.
Jay Shetty: What is Storytelling and What Makes a Good Story?
Get the FULL 50-minute interview with Jay Shetty in issue 18 of the Change Creator App. In this segment, Shetty shares what he believes storytelling is and what makes a good story. Jay Shetty is a master storyteller who has over 1 billion views on youtube and 3 million followers. He was the host of Huffpost Daily and on the Forbes 30 under 30 list. Get the full interview in the Change Creator App.
Jake Orak: How do you lean into your social mission to differentiate your business?
Get the FULL interview in issue 17 in the Change Creator App. We brought back Jake Orak who is the founder of Ethnotek and was on the first cover of Change Creator Magazine. In this segment, we try something new a simple Q&A. Here we ask Jake how he uses his social mission to differentiate his company.
Nathan Hirsch: Starting a Business Without Any Outside Investment
In this interview we talk to Nathan Hirsch about starting a business without any outside investment. His first business was from his college dorm and he was able to scale it over $25M in revenue! He's now the founder of FreeeUp which is a market place that connects business owners to the top 1% freelancers.
Seth Godin: What it Takes to Be a Great Leader That Impacts the World
In this interview, we speak with entrepreneur, author, and marketing guru Seth Godin about the leadership of tomorrow. What does it take to win big and change the world with business? This is a small taste of the full interview found in Change Creator Magazine App on iTunes and Google Play. Start a free trial for unlimited access and get the full interview in issue 16.
Art Barter: Transformational Leadership That Gets Big Results
How does someone turn a $10M business into a $200M business in just 6 years? In this interview, we talk with Art Barter who did exactly that through his powerful leadership methods. We explore the challenges and successes Art faced in changing corporate culture and implenting people first servant ledership practices.
The Role of Blockchain in Poverty, Corruption, & Financial Inclusion
Issue 15 Change Creator Magazine, article 4, The Role of Blockchain in Poverty, Corruption, & Financial Inclusion. Explore how blockchain could help tackle big social challenges.
Dov Baron: How Do You Find Purpose and Build Your Personal Brand?
In this interview, we speak with Dov Baron who is a best-selling author, headline speaker for global conferences on leadership, influence, business and embracing purpose-driven authentic leadership. He has been speaking internationally for over 30 years. Learn what finding purpose is, how to discover yours and build a personal brand.
Sonya Renee Taylor: How She's Building a Movement of Radical Self Love For Social Change
In this interview, we talk to Sonya Renee Taylor who is leading the "radical self-love" movement for social change and discover how she turned her activism into a business. Taylor is the Founder and Radical Executive Officer of The Body is Not An Apology, a digital media, and education company promoting radical self-love and body empowerment as the foundational tool for social justice and global transformation. Sonya’s work as a highly sought-after award-winning Performance Poet, activist, and transformational leader continues to have global reach. Sonya is a former National and International poetry slam champion, author of two books, including The Body is Not an Apology: The Power of Radical Self-Love (Berrett-Koehler Feb 2018), educator and thought leader who has enlightened and inspired organizations, audiences and individuals from board rooms to prisons, universities to homeless shelters, elementary schools to some of the biggest stages in the world.
Kate Hayes: Why You Should Consider Being on a Nonprofit Board
In this interview we talk with Kate Hayes, Director at Echoing Green, about nonprofit boards and why you should consider joining one if you want to drive true social change.
Article: Aligning Entrepreneur and Investor Incentives
Magazine audio narration: Change Creator Magazine Issue 13 feature story, "Aligning Entrepreneur and Investor Incentives - What happens if start-up growth plateaus"
Article: Embracing Change Through Technology: 21st Century Trends
Change Creator Magazine issue 14 article narration - listen to articles on the go! Explore the tech trends of the 21st-century and stay ahead of the curve with yoru business as we embrace incredible change.
Shel Horowitz: Leaning Into Nature and Tech to Solve Social Problems
In this interview, we speak with Shell Horowitz, founder of Going Beyond Sustainability. With decades of experience in both the business and environmental spaces—helping companies braid them together profitably for more than 15 years The best-selling and multiple-award-winning author of 10 books including Guerrilla Marketing Goes Green (34 months on Amazon.com’s category bestseller lists) and Guerrilla Marketing to Heal the World (on two bestseller lists on its release in April, 2016). Shel is a TEDx Talker and International Platform Association Certified Speaker, Shel has given talks like “Impossible is a Dare” and “Making Green Sexy” as far east as Istanbul and as far west as Honolulu He's both a marketer and an activist since he was in high school, Shel’s consulting offers a unique perspective on how to successfully combine business success with social betterment—not through guilt and shame but using enlightened self-interest Frequently interviewed in major media, Shel has been profiled and quoted in Forbes, Wall Street Journal, New York Times, Entrepreneur, ABC News, BBC News, Voice of America, NPR’s Marketplace, Boston Globe, and dozens of others
Gabriella Geffen: The University of The Future as a Sustainable Education Model
In this interview we talk with Gabriella Geffen who is a business development expert at the Maharishi Institute and is also a member of the National Task Team responsible for developing Entrepreneurship and Social Entrepreneurship in South Africa. They have had great success in their new model which creates access to education to those who didn't have it before. This leads to jobs and economic contribution. Learn what they are doing and how they put it all together.
Muhammad Yunus (Nobel Peace Prize Winner): Solving Big Global Problems with Small Steps
In this interview we talk with Nobel Peace Prize winner, Dr. Muhammad Yunus who is the Godfather of Social Business tacking poverty head on. Discover his secrets to success, advice to new Change Creators, and what the future holds.
Anne Miltenburg: How Her New Branding Book Can Change The Game For Your Impact Business
In this interiew we talk with Anne Miltenburg who is a branding for social change expert. We have interviewed her a couple times now because we love her work and she has a lot to offer you in the area of branding. This interview is based on the third edition of her book – Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers.
Jarie Bolander: What Does it Take to Build a More Ethical & Inclusive Entrepreneur Community
In this interview we talk with Jarie Bolander who is an entrepreneur with over 20 years of experience to explore his new book called: The Entrepreneur Ethos: How to Build a More Ethical, Inclusive, and Resilient Entrepreneur Community. These are essential building blocks of the future for any entrepreneur to better understand and succeed in creating a more just world.
Alexandra Pittman: What You Need to Know About Data For Bigger Social Impact
What if you had all your favorite data and tools in one place to help maximize your impact? In this interview we talk to the founder of Impact Mapper, Alexandra Pittman, who has built a tool that does exactly that. The better your data the bigger your impact. Now you can visualize your change, track data trends and share the stories that matter most.
Daniel Levine: Exploring Future Trends That Every Entrepreneur Should Know
In this interview we talk to trends expert Daniel Levine. Levine is the ultimate guru of cool.... He has a remarkable ability to distill trends to their essence and articulate them in a way we can all benefit from. ► Founding Director of the Avant-Guide Institute trends consultancy ► Bestselling Author of 11 books on trends, business, travel and marketing ► Keynote Speaker with over 266 presentations in 37+ Industries ► Corporate Consultant for American Express, Intel, HBO, NBC, BMW & many more ► Global Editor of WikiTrends for business professionals and entrepreneurs
Article: Building a Social Enterprise as a Side Project
Magazine audio narration: Change Creator Magazine Issue 13 feature Story with Grandpals, "Building a Social Enterprise as a Side Project - How an initiative called Grandpals took off and became self-sustaining"
Rick Alexander: Everything You Need to Know About Becoming a Benefit Corporation
Rick Alexander is the head Legal Advisor for B-Lab. In this interview we discuss everything you need to know about becoming a certified Benefit Corporation or B-corp. How should you set yourself up as you raise capital or plan your exit? What should your corporate structure be? Rick is also the author of the book, Benefit Corporation Law and Governance - Pursuing Profit With Purpose.
Michael Berean: Getting Started and Breaking Through Market Saturation
In this interview we talk with the CEO of Grace Innvoation, Michael Berean, to learn how he started his business and what it takes today to get noticed in a saturated market. Michael believes everyone has a well of infinite creativity inside them. With over 15 plus years in the field of digital marketing, branding, and design, he learned that developing solid relationships, creating unique experiences, and giving people more than they expect can make all the difference. He founded Grace Innovation in 2013, a company that focuses on creative, content, design, and social media. He also founded Puzel in 2016, a SaaS company that focuses on audience gamification.
Article: Three Tips to Make Your Impact Data Matter
Magazine audio narration: Change Creator Magazine Issue 13 feature story, "Three Tips to Make Your Impact Data Matter". Get the app and download issue 13 to listen to all the feature articles, interviews and read much more!
Rachel Renock: How Wethos Raised $1M to Fund a Nonprofit Revolution
In this interview we speak with the founder of Wethos, Rachel Renock, to uncover her motivation for starting the freelancer platform, how it all began, and steps she took with her team to raise their first million in funding. Let the nonprofit revolution begin! Wethos nonprofits range from small budget grassroots community causes to some of the largest and well-known organizations in the country. We turn applicants around in 24-48 hours with the promise that each freelancer is hand-picked based on talent and reliability for your cause.
Interview with Bryan Goldberg & Kate Ward: What it Takes to Build a Media Empire
In this interview we speak with the founder of Bustle, Bryan Goldberg, and his Editor-in-Chief, Kate Ward to learn how they built such a fast growing media empire.
Kelly Campbell: How She Sold Her Second Company and Created a New Meaningful Business She Loves
In this interview we talk with the founder of Digital Web Consulting about her experience building an agency and how she transformed her life path. Before establishing Digital Web Consulting, Campbell founded a web development and digital marketing agency in 2003 (sold in 2016)—which was the recipient of several national and international awards for creative excellence and web technology innovation. She also founded a holistic health and wellness company in 2007 (sold in 2011), to educate consumers and help practitioners gain online visibility, as well as to increase enrollment at related educational programs across the United States.
Kenny Ewan: How Wefarm built and funded the world’s largest farmer-to-farmer digital network
In this interview we talk with the CEO and founder of Wefarm who is putting power into the hands of our farmers, online or off, wherever we farm. Find out how they developed this tech driven business and raised significant funding to build the vision.
Interview with Kathleen Kelly Janus: Secrets to Scaling Your Social Venture to over $2 million
In this interview we talk about scaling your social venture with Kathleen Kelly Janus who is an award-winning social entrepreneur, lawyer, and lecturer at Stanford University, where she teaches social entrepreneurship. She is also a cofounder of Spark, and is Chair of the Board of Directors of Accountability Counsel, a startup human rights organization. Janus informally advises a variety of other nonprofits and social entrepreneurs both locally and globally.
Tony Hardy: Understanding Brand Identity and Design For More Success
In this interview we talk with the CEO and founder of Canny Creative about their approach to design and branding. What do you need to understand about creating a brand identity that speaks to your audience? Should you purus
Heather Watkins: How a Trip to Tanzania Transformed Her Career Path
In this interview we speak with Heather Watkins about her life transformation. She went from working for big companies to exploring meaningful work by volunteering in Tanzania. This led her to become an entrepreneur working with a mission. In this interview she talks about her journey and how she made it all happen.
Ryan Foland: How Mastering Communication Can Change Your Life
Ryan Foland is a master of communication who's creating change one word at a time. In this interview we discuss the power of good communication and some tips that will help you get to the next level. Ryan Foland is a problem solver. He likes solving the following problems: A fear of public speaking, resulting in missed opportunities. The inability to explain your business or idea in a concise and powerful manner. The overwhelming complexities of building your personal brand online. If you have one of these problems and want help fixing it, Ryan can help. Ryan can be seen on stage as Master of Ceremonies at some of the largest startup events in Los Angeles including TechDay, Expert Dojo Investor Festival, IDEAS LA, Green Festival LA, Digital Hollywood, and more. He is a sought-after TEDx host, and has worked with TEDxUCIrvine, TEDxSantaMonica, and most recently TEDxLA. Well-versed in the Irvine and OC community – he is a radio show host for Get Notified on KUCI and in early 2015, helped organize and launched the Irvine chapter of 1 Million Cups, a weekly startup pitch event that has featured over 200 entrepreneurs to date. When not onstage, Ryan coaches leaders worldwide on the art of simplifying spoken and written messaging for greater impact. Ryan has been recognized by Inc. Magazine as a Top Youth Marketer in 2016 and named by Entrepreneur Magazine as a Top Personal Branding Expert in 2017. Ryan’s company InfluenceTree, specializes in helping individuals discover, build and grow their personal brands.Ryan is a communication strategist who loves helping people convey their businesses and personal brands more efficiently. Ryan is also the Communications Manager for the Office of the Vice Provost for Teaching and Learning at the University of California, Irvine. Ryan writes for Fortune, Influencive, TechDayNews, and Richtopia richtopia.com. He is the host of the World of Speakers podcast and of the Get Notified radio on KUCI. Ryan also enjoys helping startups learn to craft their value proposition more effectively using his unique 3-1-3 coaching system.
How Dr. Elizabeth Hausler is Building Homes for The World!
In this interview we talk with 2017 Skoll Social Entrepreneur Award Winner, to uncover how she is changing the home development game for developing countries that suffer from typhoons and earthquakes.
Taddy Blecher: Reinventing education in South Africa and Beyond
Taddy Blecher is an award winning social entrepreneur for his work reinventing education in South Africa and the founder of, Community & Individual Development Association. In this interview we discuss the challenges and how he is bringing his big vision to life. Their impact so far is nothing short of amazing. He's has a lot of incredible experience to share and learn from.
Russell Brunson: How to build a loyal audience and self fund your startup
In this interview we talk with marketing superstar and founder of Click Funnels, Russell Brunson. He explains how he builds businesses that are funded by his audience and why he hates outside funding. Our last question brings up his travel to Kenya where he shares the incredible work they are doing to support kids in that community and how it's impacted his perspective. Brunson is also the author of Expert Secrets and Dot Com Secrets. Both book are making waves in the marketing world and are must reads.
Leigh Martinuzzi talks about redesigning your life to find more happiness
In this interview with Leigh Martinuzzi we dive into the idea of creating or designing the life you truly desire. What does it take to be happy, reach your goals and be the person you want to be? What can you do different to live with more passion? We talk about all in this podcast. More at www.changecreator.com
Kathy Wong: How This Impact Model Helps Children Get School Shoes
In this interview we speak with founder of Moeloco, Kathy Wong, about here retail business and it's mission to support children with school shoes. We break down what gave her the idea, how she created the impact model and where she's going with the business. https://changecreator.com
How the KIND Foundation is empowering change by spreading kindness
Dana Rosenberg, Director of The KIND Foundation; speaks with Change Creator about the importance of teaching young people kindness and how their driving impact.
Kayte Torreao da Costa: How this cruelty-free perfume company helps women rebuild their lives
In this interview we talk with Kayte Torreao da Costa about her journey becoming a cofounder of DIVONA and their unique business model that helps women rebuild their lives. DIVONA is more than a perfume company. They care deeply about giving back to the world around us and uplifting young women facing difficult times. This is important to the founders, because they are survivors of domestic abuse/assault and wanted to create unique scents that did more than just make you smell amazing.
Dale Partridge: How to Turn Your Passion Into Profit
In this interview with best selling author and entrepreneur rockstar, Dale Partridge, we explore his insights and strategies for starting a successful business. Dale has launched over a half dozen multi-million dollar companies. From a rock-climbing gym and a conference company to a branding agency and a multi-million dollar e-commerce business. Now he has shifted his mission from starting companies to teaching others how to start theirs. To help people create the business and family they love. To chase their dreams and fulfill their purpose.
Guy Kawasaki: Pulling back the curtain on startup success
In this interview we talk with the one and only Guy Kawasaki about what it takes to succeed with your startup. He's full of insights and personality. Don't miss our full cover story with Guy in issue 11 of Change Creator Magazine - www.changecreatormag.com
Human Behavior and Systems Thinking
In this episode I share stories that demonstrate how human behavior works and why it's so important to social entrepreneurship. What are you thoughts? Don't be shy to comment.
What it takes to create a book and succeed in crowdfunding
In this interview we have Tony Loyd back for round two to discuss how he succeeded in crowdfunding a new radio show and developed a book all at the same time.
Maggie Doyne: How Travel and Compassion Turned Into an Amazing Social Enterprise
In this interview we speak with the founder of BlinkNow, an incredible foundation helping children, to uncover how Maggie Doyne turned her compassion into a thriving social enterprise that is impacting the lives of many.
The Secrets Behind the Survive and Thrive Purpose Driven Conference
In this interview we talk with the 3 founders of Survive and Thrive to uncover why they decided to create this purpose driven conference and how they're doing it. With support from the likes of Kevin Harrington, the original Shark and Daymond John, this unique conference is worth checking out.
HubSpot Marketing Expert Shares His Best Lessons For Growth
Interview with HubSpot Marketing Fellow Sam Mallikarjunan is an entrepreneur and teaches Advanced Digital Marketing at the Harvard Division of Continuing Education.
Empowering Health Entrepreneurs to Deliver Life-Saving Products
In this interview talk with Skoll Social Entrepreneur Award Winner, Chuck Slaughter, to uncover how he built his company Living Goods and is scaling incredible impact in developing countries.
Belief is Irresistible
In this new segment of the Change Creator Podcast, our founder, Adam G. Force, is taking a shot at a fresh idea in response to questions from the audience by sharing his experiences with Change Creator unedited. Hear the good to learn from successes and the bad to avoid the same mistakes. You got something to share? Stop by our website and send us note, let's have that conversation. Let's us know your thoughts in the comments.
If you like flip flops than here's how you can change a life
In this interview we talk with Shark Tank stars, Lee and Griff, the founders of Combat Flip Flops, to learn how they started their business and their model for helping Afghan children get education. Also, what it took to get on Shark Tank and the impact that had.
Aaron Agius: Marketing Secrets for Scaling Your Online Business
In this interview we talk to Aaron Agius about scaling your online business. Aaron is one of the world’s leading digital marketers according to Forbes. He is CEO of Louder Online, one of the world’s leading digital agencies with a global reach. Louder Online is an inbound marketing agency, working globally with clients such as Salesforce, IBM, Coca-Cola, Intel and scores of leading brands, showing them how to technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that drives significant lead generation and ROI.
Authenticity
In this new segment of the Change Creator Podcast, our founder, Adam G. Force, is taking a shot at a fresh idea in response to questions from the audience by sharing his experiences with Change Creator unedited. Hear the good to learn from successes and the bad to avoid the same mistakes. You got something to share? Stop by our website and send us note, let's have that conversation. Let's us know your thoughts in the comments.
Helping Communities Design and Launch Social Impact Projects
In this episode we speak with the co-founder of Spark Microgrants, Sasha Fisher, about their successful approach to helping communities design and launch their own social impact projects.
How Envirofit provides cookstoves for people around the world
In this edition we talk with award winning social entrepreneur, Ron Bills, whose company, Envirofit Internationa,l develops technology that will reduce pollution and enhance energy efficiency in developing countries.
How to Overcome Life Challenges and Pursue Your Mission
In this special interview we talk to Iffit Qureshi who was deeply impacted by the terrorist attacks that took place in Oslo, Norway, in addition to life events that would have caused most people to quit. Learn how she overcame her challenges and is now pursuing her mission in life.
How d.light became a global leader in solar power for off-grid families
This interview is part of issue #9 of Change Creator Magazine. Get the full story plus much more by downloading the magazine on iTunes or Google Play. With a market potential in the billions, Ned Tozun and Sam Goldman knew that they could make a safer, more affordable lighting solution for the billions of people without electricity. We talked to Tozun about the beginnings of d.light, how he got his idea to market, and the importance of building a trustworthy brand. In this interview with Tozun, we explore how they started and what makes them tick.
Enass Abo-Hamed - How H2GO is Reducing The Cost of Renewable Energy for Millions of People
Enass Abo-Hamed is a PhD in chemistry who was working on a project storing hydrogen gas, developed an invention, and was unsure what she should do with it. Now her company H2GO is out to impact millions of lives with affordable renewable energy using this new amazing technology.
What it Takes to Build a Globally Recognized Media Platform - Brian D. Evans
Inc 500 Entrepreneur and founder of Influencive.com, Brian D. Evans, shares his powerful strategies for building a personal brand and scaling up your blog or media platform.
Secrets to Building an Audience For Your Social Enterprise
Yanik Silver is on a mission we love and redefines how business is played in the 21st century at the intersection of more profits, more fun, and more impact. He is the founder of Maverick1000, a private, invitation-only global network of top entrepreneurs and industry leaders. This group periodically assembles for breakthrough retreats, rejuvenating experiences, and impact opportunities (to-date raising over $3M+) with participating icons such as Sir Richard Branson, Tony Hawk, Chris Blackwell, John Paul DeJoria, Tony Hsieh, Russell Simmons, Tim Ferriss, and many others. Yanik serves on the Constellation board for Virgin Unite, the entrepreneurial foundation of the Virgin Group and Branson family. And his lifetime goal is to connect visionary leaders and game changers to catalyze business models and new ideas for solving 100 of the world’s most impactful issues by the year 2100.
Why You Aren't Growing Your Business and How to Fix it
Mike Paton is the author of the book, Get a Grip, where he talk about how leaders learned to develop and commit to a clear vision, establish focus, build discipline, and create a healthier and more cohesive team. Mike is a visionary for EOS (entrepreneur operating system)Worldwide. The EOS Model™ provides a visual illustration of the Six Key Components™ of any business that must be managed and strengthened to be a great business. This model applies to big and small businesses alike, in any industry. Dive into this interview to find out what it takes to ramp up your business the right way.
Using Innovative Gaming to Protect Wildlife
This is follow up interview with 2 of our previous guests - Social entrepreneur, Gautam Shah and impact branding expert Anne Miltenburg. They are working on incredible gaming technology to connect people to animals and drive conservation efforts. Think of it as an interactive Truman show but for wildlife. In this discussion we talk about prototyping, funding and how this concept is coming to life.
How to approach growth hacking - what you need to know!
In episode 38, we chat with Daphne Tideman, who is a growth hacker from the the Netherlands. She works with Rockboost, founded by Chris Out. We discuss the various situations, from startup to established business, and examples for how to approach and track growth. There are a number of priceless insights here for any business to learn from.
Social Entrepreneur Alex Budak Shares Crowd Funding Strategies
In this episode Alex Budak, co-founder of Start Some Good - the leading social impact crowdfunding platform - shares strategies for running a successful social impact crowdfunding campaign, what investors look for and priceless lessons from his experience. Alex is driven by the belief that anyone and everyone can be a Change Creator — they just need the tools and inspiration to make it happen. They have helped over 600 Change Creators in 50+ countries to raise over $5 Million to start and scale social good projects. He speak globally on the topic of social entrepreneurship, including an engagement at the Whitehouse. He's also an advisor for Change.org. Lastly, Alex created and hosted Ashoka’s first ever podcast featuring the stories and insights of world-leading and world-changing social entrepreneurs.
How to Build Credibility and Get Media Attention with James Swanwick
As an entrepreneur you are going to need to build up your credibility and get the attention of media to create awareness. James Swanwick can help. James Swanwick is an Australian-American motivational coach and speaker, investor, former ESPN anchor on SportsCenter, author of Insider Journalism Secrets, which teaches people how to interview and make money writing. James is founder of The 30-Day No Alcohol Challenge which helps people to take 30-Days off of drinking alcohol to find their peak performance and evaluate their relationship with drinking alcohol along with its effects on the human body. James is co-founder of Swannies blue-blocking glasses which helps people get better sleep by preventing damaging blue-rays from disrupting your nightly rest....and look good while doing it! Swanwick has interviewed world leaders and celebrities including Al Gore, Brad Pitt, Angelina Jolie and Hugh Hefner and New York Times best-selling authors including John Gray and Keith Ferrazzi. James is host of The James Swanwick Show Podcast where he interviews peak-performers of all walks- pro-athletes, business owners, fitness professional, nutrition specialists and more- on how to live a peak-state life and get the best results possible.
EP36: How to build a sustainable chemical-free food system with Tinia Pina
Re-Nuble is the brainchild of CEO and founder Tinia Pina. Tired of not seeing more local produce options available in her volunteer Prep SAT classes in Harlem, New York City, where nutrition heavily influences the productivity and furthermore success of a kid's future, Tinia Pina took matters into her own hands. She felt that by solving two large systemic issues in the United States, the large volumes of food waste generated and the affordability of organically grown produce, she could provide one solution that would address both, creating an organic-based liquid hydroponic nutrient from organic-certified produce waste. By offering a natural alternative to synthetics for hydroponic and soil growers that have been searching for ways to cultivating food and plants without using chemicals, she became committed to using food waste as a technology to indirectly increase the domestic organic produce supply in the United States. In 2015, Re-Nuble launched online, quickly becoming a brand that stands for traceability, equity, and sustainability in our food systems.
EP35: This Social Enterprise is Lifting Communities From Poverty to Prosperity
The Adventure Project is a social enterprise designed to give people jobs, not handouts. Becky Straw’s journey started at Columbia Graduate school where they taught social enterprise administration and nonprofit management. She worked at Unicef which led her to a connection with Scott Harrison who is currently the founder of charity: water. At the time Scott was just getting started and Becky persistently pushed to get on board and help Scott out. This led to a stay on his couch in Soho, NYC, and tremendous experience in learning how to scale impact. Find out how they are scaling their nonprofit and impacting the lives of people around the world.
EP34: Go From Side-Hustle to Full Time Entrepreneurs with Nick Loper
Nick Loper is an entrepreneur involved in a variety of projects and is founder of Side Hustle Nation. Like any business, it has its ups and downs, which can be stressful, but he learned something new every day. Nick has done the side hustle and made the transition to a full time entrepreneur. In this talk he shares his experience, strategies and tips. He started Side Hustle Nation because he believes in the hustle. After all, what’s riskier: starting a business, or relying on your job as your only source of income? Nick used to work full-time for a giant corporation, but he built his business during nights and weekends. You can do it too.
EP33: How TechSoup enables the social sector through technology with Daniel Ben-Horin
Daniel Ben-Horin was elected as a Senior Fellow for his work as a leading social entrepreneur by Ashoka, the Nonprofit Technology Enterprise Network awarded him its Lifetime Achievement Award, and the Nonprofit Times included him on its annual list of “50 Most Influential People in the Nonprofit Sector Whether you have resources to give or solutions you need to get, TechSoup facilitates the exchange. A trusted partner for nearly three decades, TechSoup provides both the digital platforms and in-person experiences that enable people to work together toward a more equitable world.
EP32: Startup Growth Tips From Growth Hacking Expert Vincent Dignan
He's an entrepreneur, he's a speaker, he's a growth hacker, he's Vincent Dignan. Whether it's digital marketing or his unique stylish wardrop, he knows how to make a splash. As mentioned on his website, Vincent helps early-stage companies through a combination of rapid social media growth, guerrilla community management tactics, and growth hacks which have seen companies go from zero to thousands of signups/followers/users virtually overnight- so “hacking” is his speciality. Early in his career he launched 2 digital magazines that got over 1,000,000 visitors per month and from that point on people wanted to know his secret sauce. Vincent went from digital magazine to growth-hacker at that point. He founded Planet Ivy and Screen Robot. They received nearly 20 million page views without any paid marketing spend. His first book was released with a bang on Indiegogo and has raised over $100,000. It offers some incredible insights for growth. In the book Vincent shares a story he created for a marketing play on Indiegogo that allowed him to narrow down who he is talking to and where to find that audience type. It's powerful stuff. On a personal note, I came across Vincent and his work during Neil Patel's Virtual Summit which led me to reach out and connect for this interview.
EP31: What Does it Take to be a Social Entrepreneur with Ilaina Rabbat
In this interview we talk with the co-founder of the Amani Institute, a school for social entrepreneurship. What is a social entrepreneur, why is it important and what does the future hold? For as long as she can remember, Ilaina has been working actively towards social change. Born in Venezuela to Argentinian parents who were exiled due to the dictatorship, Ila learned from a young age the power of education to promote justice. As such, her career has focused on supporting people in making a difference in the world. Ila worked at the United Nations Argentine Youth Organization (OAJNU), serving on the Cordoba Region’s Executive Committee as well as on the National Board. She moved to Spain to work in the International Cooperation Department of the Youth Council of Galicia-Spain, supporting relations with the European Union. Given her experience, Ila was recruited by Ashoka’s Southern Cone office as Director of the Youth Venture Program. After working at Ashoka’s headquarters in Washington DC as Latin America and Global Campaigns Manger she launched Ashoka’s El Salvador office, where she built and managed a youth violence prevention program, which taught social entrepreneurship while promoting community cohesiveness. Ilaina serves at the Advisory Board of Open Society Foundation’s Youth Initiative. Ilaina has a Master’s degree in International Studies and in Peace and Conflict Resolution from Torcuato Di Tella University (Buenos Aires, Argentina) and George Washington University (Washington, DC). She earned two Bachelor’s degrees: in International Affairs, from Siglo 21 University, Córdoba, Argentina, and in Mediation from the University of Buenos Aires. She has represented Argentina at the World Youth Congress in England, the International Forum for Peace in Egypt, and the International Youth Meeting in Mexico. Consistent with her passion for education and learning from other cultures, she has worked on community-based projects in Uruguay, Ecuador, Bolivia and Haiti.