All Episodes
Beer Branding Trends — 112 episodes
111 - Welcome to Function 2.0
110 - The rise — and risk — of light flagship extensions
109 - The hidden risk of launching an NA brand
108 - The evolving role of beer style names in brand positioning
107 - Small Beer, big opportunity?
106 - CODO's 2026 Beer Branding Trends Overview
105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer)
104 - What to do when your brewery's brand name doesn't travel
103 - Rebranding one of Ontario’s largest breweries (feat. Natasha and Hannah of Cowbell Brewing)
102 - Sub Brand Use Cases for your Brewery
101 - Q&A: Rebrand for new markets? Templates vs. custom art? Keep (or fire) your OG designer? Plus, tangents!
100 - Repositioning Your Parent Brand (for better or worse)
099 - Bump Williams Consulting on beer pricing tiers, ABV math and how to navigate the new Bev Alc landscape
098 - How we Refreshed MAP Brewing's Brand (feat. Loy & PK from MAP)
097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A
096 - Acquired: So You Bought a Brewery. Now What?
095 - Introducing - Acquired: Your branding playbook for craft beer M&A
094 - How to de-risk your brewery's rebrand
093 - Are fancifully named beers Sub Brands?
092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire)
091 - Brand Architecture for Newer & Smaller Breweries
090 - Can you Line Extend to a different style?
089 - Q&A - 2025 Beer Branding Trends Edition
088 - How Legacy Breweries can sell more beer
087 - Should your brewery launch a cannabis beverage?
086 - How soon should your brewery jump on a trend?
085 - How to future proof your flagships
084 - CODO's 2025 Beer Branding Trends Report Overview
083 - Rebranding Wachusett Brewing (Feat. Rob Day)
082 - How to Dial In Your Packaging Hierarchy
081 - How CODO refreshed Malibu Brewing's packaging (feat. Ryan and Jill Ahrens)
080 - How we refreshed the Alewerks Brewing brand (feat. Michael Claar)
079 - Endorsed Brand vs. a New Standalone Brand
078 - Why brand your taproom brewery?
077 - How to Tame Rotation Nation
076 - A Designer and a Lawyer Walk into a Brewery (Intellectual Property feat. Matthew McLaughlin)
075 - How CODO helped AleSmith Brewing launch a Hard Cider brand (feat. AleSmith)
074 - How to Successfully Refresh Your Brewery's Packaging
073 - Package Refreshes vs. Brand Refreshes (vs. Rebrands)
072 - Introducing: The Package Refresh Series
071 - How to Make your Brand Strategy Actionable
070 - What we got wrong in the Beyond Beer Handbook
069 - When to Jettison Your Brand Equity
068 - CODO's *Official* 2024 CBC Recap
067 - 2024 Branding Trends Report Q&A
066 - The Year of Craft Lager? (The Year of Craft Lager!)
065 - A Quick & Dirty Guide to Co-branding
064 - Rebranding NoDa Brewing (feat. Jacob Virgil)
063 - The Regional Brewery Playbook
062 - Defining Your Brand Equity: Fast & Slow
061 - 2024 Beer Branding Trends Report Overview
060 - Let's talk Hard Cider
059 - How We Built The 'Cold Drinking Beer' Brand (feat. Virginia Beer Co.)
058 - Q&A: Can you rebrand in-house? Plus, what do we think about the BA’s independent seal
057 - All Rebrands Should Lead to Growth
056 - In Defense of the Branded House
055 - Rebrand vs. Brand Refresh, Revisited
054 - Year End Action Items
053 - What is a Legacy Brewery?
052 - Embracing the Staggered Rebrand Launch
051 - How to Design Better Merch
050 - Designer Q&A!
049 - How to Future Proof Your Brand
048 - Managing the In-House / External Agency Dynamic
047 - Best Practices for Remote Work with a Branding Firm
046 - How to Scale the Sub Brand Ladder (Sub Brand Summer Ep. 03)
045 - Sub Brands vs. Endorsed Brands (Sub Brand Summer Ep. 02)
044 - Why Are Sub Brands So Hot Right Now? (Sub Brand Summer Ep. 01)
043 - When to Refresh Your Packaging (Pro Tips)
042 - Refreshing Fernson's Packaging (feat. Fernson Brewing)
041 - What are Modular Identity Systems?
040 - 2023 Beer Branding Trends Q&A
039 - Alcohol & Minors: What is our Responsibility as Designers?
038 - Paths to Market for Startup Breweries in 2023
037 - 2023 Beer Branding Trends Report Overview
036 - How do you differentiate a "boring" brewery?
035 - What are Brand Guidelines? (And why doesn't anyone read them?)
034 - Q&A: Are Brand Archetypes Complete Bullshit? And How is Craft Beer Adapting to a More Diverse Audience?
033 - Rebranding one of New Zealand's Largest Breweries (feat. Damon from Good George Brewing)
032 - Let’s Talk About Project Timelines
031 - Naming & Branding a Startup Brewery (Feat. Andy & Rocco from Birdsmouth Beer)
030 - Hop Water: The Next Big Beyond Beer Trend?
029 - Ontario Craft Brewers Conference AAR
028 - Were We Wrong About Brand Launches?
027 - Q&A: Branding a Boot Strapped Brewery, Book Recommendations & How to Tell a Client Their Idea is Bad
026 - So You Bought a Brewery. To Rebrand or Not To Rebrand?
025 - Q&A: Beyond Beer Handbook Edition
024 - 14 Questions to Ask As You Launch A New Beyond Beer Brand (the B.E.A.T.)
023 - 4 Essential Strategies for Branding Your Next Beyond Beer Beverage
022 - The Role of the Parent Brand in Brand Architecture
021 - Introducing The Beyond Beer Handbook!
020 - Rebranding an Iconic San Diego Brewery (feat. Dan from Mission Brewing)
019 - Reflecting on 13 Years of Craft Beer Branding
018 - How to Name a Craft Brewery
017 - Defining your Brewery’s Mission & Vision
016 - Defining Your Brewery’s Audience
015 - 2022 Beer Branding Trends AMA
014 - 2022 Beer Branding Trends Overview
013 - Goal Setting During a Brewery Rebrand
012 - How to be a Great Client (and Give Great Feedback)
011 - What Does a Branding Project Kickoff Look Like?
010 - How to Hire a Design Firm for your Branding Project
009 - How to Find the Perfect Branding Firm for your Brewery’s Rebrand
008 - How to Launch Your Brewery’s Rebrand
007 - A Formal Introduction to CODO Design
006 - Defining your Brewery’s Brand Personality, Voice and Essence
005 - Organizing Your Internal Team Ahead of a Rebrand
004 - How to Position Your Brewery
003 - Defining Your Core Brand Values
002 - Brewery Rebrand vs. Refresh (Evolution vs. Revolution)
001 - When (and When Not) to Rebrand Your Brewery
000 - 2021 Craft Beer Branding Trends AMA