Business of Aesthetics Podcast Show cover art

All Episodes

Business of Aesthetics Podcast Show — 283 episodes

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Title
1

The A to Z of Starting an Aesthetic Practice Effectively

2

Adding Another Injector Won't Fix Your Margins — The CFO Framework That Determines If You Should Scale at All

3

Building a Preventative Empire: Scaling HRT, Weight Loss, and Vein Health

4

The 10-Employee Bottleneck: Operational Scoreboards and Replicating Clinical Excellence

5

The 'Ghost' Director Trap, Outcompeting Medspa Franchises, and The Business of Safety

6

Scaling Without Compromise: Closing the Associate Competency Gap, Ensuring Multi-Site Consistency, and Integrating AI Automation

7

The 'Salary vs. Commission' Debate, The Talent Quality Gap, and The ROI of Clinical Education

8

The Hidden Cost of High Turnover, The ROI of Staff Empowerment, and the Psychology of Retention

9

The 'New' Obagi Strategy and the Economics of Clinical Wellness

10

Burnout vs. Misalignment, The Hormonal Cost of Scaling, and Executing a Strategic Downsize

11

Why Providers Hate Selling, Fixing the 'Retail Gap,' and Operationalizing High-Margin Revenue

12

Building a 'Practice Within a Practice,' Leveraging Academic Authority, and The Economics of Retention

13

The Business of Neuro-Aesthetics: Systematizing Gut Health Protocols, Integrating 'Internal' Diagnostics, and Structuring Clinical Performance Guarantees

14

The Business of Health Optimization: Scaling with White-Label IP, Packaging 'Outcome-Based' Longevity, and Building an Aspirational Brand

15

The Second Largest Expense: How to Turn Your Lease into a Profit Center and Avoid the 'Renewal Blind Spot' That Devalues Your Practice

16

Why Most Annual Goals Drift by March and How to Build an Execution Roadmap That Sticks

17

The Safety Culture: Moving Beyond "Buttonology" to Prevent Complications and Protect Profitability

18

Optimizing Entity Structure, Compensation, and Year-End Tax Strategy for 2026

19

Why Hypergrowth is Outpacing Regulation and How to Scale Infrastructure Without Risking Your License

20

The Laser Ceiling: Why 'Permanent Reduction' is No Longer Enough and How to Capture the Untreatable Market

21

Surviving Market Saturation: Strategic Pivots, CapEx Defense, and Smart Scaling in a High-Density Market

22

Maximizing Practice Growth with Next-Gen Injectables, Devices & Team Training

23

Compliance Outlook: RF Microneedling, Compounded Drugs, and the FDA's New Enforcement Priorities

24

From Artisan to Architect: Building a Purpose-Driven Aesthetic Brand That's Built to Last

25

When Social Media Shuts You Down: How Plastic Surgeons Can Thrive Despite Stricter Ad & Content Rules

26

Building Enterprise Value in the New Age of Consolidation and the Millennial Consumer

27

Unlocking Success with an Entrepreneurial Mindset with Dr. Gregory Buford

28

Beyond Blind Injections: How Dr. Delobaux's SMART BBL is Redefining Safety and Liability

29

Breaking the Regenerative Plateau: How Clinics Can Differentiate, Diversify, and Scale Beyond Bio-Stimulators in 2026

30

Optimizing Outcomes and Maximizing Revenue with Next-Gen Long-Lasting Injectables

31

Why Can't Gen Z and Millennials Find the Dermatologist They Need?

32

Scaling Smart from one Location to a Thriving Membership Model

33

Growing and Scaling Without Overwhelming

34

Scaling the Modern Plastic Surgery Practice: Business, Branding, and Beyond

35

Multi-Generational Skincare: Boost Your Practice with Age-Diverse Treatment Offerings

36

Inside the Aesthetics Talent Market: Recruitment Realities and Future Trends

37

Clinical Precision and Practice Growth Inside a Multi-Location Strategy

38

Aesthetic Solopreneurship: Rethinking the Business Model of Medical Aesthetics

39

Breaking Free from Toxic Workplaces and Outdated Career Myths

40

Operational Excellence in Aesthetics

41

Bridging the Business Gap in Aesthetics: Why It Matters More Than Ever

42

From Clients to Champions: Boosting Retention and Revenue in Aesthetic Practices

43

From Hire to Inspire: Nurturing Team Growth and Culture

44

Breaking Into the World of Aesthetics

45

Speed to Lead: How Podium is Revolutionizing Aesthetic Conversions with AI and Tech

46

Revolutionizing Aesthetic Practice Management: The Faces Consent App

47

Legal Must Knows for Aesthetic Practices

48

The Power of Stacked Treatments, Maximizing Results and Revenues

49

Shaping the Future of Aesthetic Nursing: Training, Safety & Industry Standards.

50

Set Yourself Up for Long-Term Success: Advice for New Doctors Starting Out in Aesthetics

51

Why the Most Successful Aesthetic Practices Have a 6-Month Marketing Plan (And Why Others Fail Without One)

52

Innovating Aesthetic Medicine: How DoctorWell is Changing the Game with Automation

53

How to Add GLP-1 Services to Your Practice the Right Way

54

Why Attention to Detail Defines Success in Aesthetic Surgery & Practice Growth

55

My goal is to have a beautiful life: Kelly Greytok and Dr. Lauren Umstattd

56

The Art of Aesthetics: Success in Surgery & Business with Dr. Lauren Umstattd

57

The Intersection of Wellness and Leadership

58

The One Thing You Need for WILD MEDSPA Success

59

Permanent hair removal

60

Holistic Elevation of your Practice Wellness and Longevity Intersection with Aesthetics

61

Starting a New Clinic? Here's how to market it successfully

62

Online Strategies to Attract More Patients in 2025

63

Business Innovation & Change

64

Thoughtful Aging vs Anti-aging

65

Tired of Missed Opportunities? How Chatbots Can Save You're practice

66

How to Incorporate Membership Plans to Grow Your Practice

67

The Art and Science of Rhinoplasty

68

Getting found online: Local SEO 101 for Medspas

69

One Woman, One Room, One Million

70

Innovations in cosmetic medicine

71

Zero to 3 Million Annually as a Facial Plastic Surgeon in 2+ Years

72

Building a Dream Practice: Dr. Claire Melancon on Surgery, Motherhood, and Business Success

73

Navigating the Tech Landscape: A Practitioner's Guide

74

Acceptance of aging: Dr. Kay helps make the journey smoother

75

Optimizing Google Ads and Social Media Ads

76

Zero to 3 Million + By Year 2

77

Lessons Learned over 20 Years as Owner of A Cosmetic Dermatology Practice

78

Med Spa Dream Team: How to Build Yours

79

The Making of a plastic surgeon

80

Digital Marketing Strategies for Growing Aesthetic Practices

81

Dissecting real-world wins and woes in aesthetic practice ownership: Lessons learned

82

Whatever you want, you can be - with Dr. Grace Lee Peng

83

The Power of KPIs: Driving Success in Medical Aesthetic Practices

84

Growing your Aesthetic Practice with Male Patients

85

Dr. Deniz Sarhaddi & Dr. Lauren Umstattd: First 5 Years in Private Practice

86

Shaping the Future: Dr. Bruce Katz on Cutting Edge Body Contouring

87

From Academia to Mommy Makeover Specialist: Dr. Abby Culver's Journey

88

Achieving Work-Life Balance: Strategies for Success

89

Unlocking Growth: The Power of the CMS System in Aesthetics

90

Transforming Patient Lives: The Importance of Personalized Hair Loss Treatment Plans

91

No Upsell, All Inclusive Empowerment: Brit Costa's Philosophy on Aesthetics Businesses

92

From Concept to Clientele: The Journey of Establishing Aesthetics Membership Plans

93

Beyond The Trend of Semaglutide: The 411 of GLPs

94

Best Ways to Leverage NAP in 2024

95

Elevating Patient Experience: Strategies for Growth and Patient Satisfaction

96

Expertise Matters: Navigating the Rise of Unqualified Practitioners

97

The Art of The Exit: Navigating the Med Spa Sale

98

A Solopreneurs' Journey in Functional Medicine & Aesthetics

99

30+ Years as a Facial Plastic Surgeon and Entrepreneur

100

Crafting Medspa Growth: Relocation, Buildouts, and Budgeting Success

101

Don't Be Limited by Other People's Beliefs by Dr. Rachel Walker

102

How to Use Moxie Mindset to thrive in a competitive market

103

What I Wish I Knew As A Dermatologist

104

Phone Call Mistakes that are Costing You Patients

105

Aesthetic Insights and Ethical Nuances in Dermatology with Dr. Dustin Portela

106

Building Your Aesthetic Practice on Advanced Injectable Techniques

107

Balancing It All: Navigating Parenthood & Professional Success as a Plastic Surgeon with Dr. Lindsey Pennington

108

Legal Changes You Need to Know in 2024

109

From Fellowship to Rodeo Drive: Dr. Carl Truesdale of Beverly Hills

110

AI in Your Aesthetic Practice: The Future is Now

111

Striving For Perfection: Toronto Facial Plastic Surgeon's Journey

112

Busted: How to Avoid Medspa Legal Pitfalls - Part 2

113

Crafting Your Medspa's Clear Message and Brand with Stephen Boice

114

PRP's Role in Sexual Wellness and Cosmetic Success

115

What Are Your Practice BHAGS For 2024?

116

TikTok's Role in Propelling an Aesthetic Practice

117

TikTok's Role in Propelling an Aesthetic Practice

118

Medspa Marketing

119

Key Mindsets Essential For your Success in 2024 and Beyond

120

Medspa Marketing

121

MASTERMIND: The Art of Influential Practice Leadership

122

Why Do Some Medspa Practices Fail during the First 3 Years and Others Prosper?

123

Marketing that is right for me: Google Ads, SEO, Social Media Ads, or Organic Social Media

124

Weight Management Medications in an Aesthetic Practice

125

Unlocking Aesthetic Success Through Community Engagement

126

Growing An Ultrasound Training Center

127

From Incorporating Eyelid Blepharoplasty to The Star of The TEDx Stage

128

The Inspiring Odyssey of a Thriving Plastic Surgeon

129

Busted: How to avoid med spa legal pitfalls

130

Prosperity: Balancing Growth and Quality in Aesthetics

131

Building a Results-Driven Dermatology and Aesthetic Practice: Insights from Dr. Sergio Gaitan

132

Accessing Radiant Skin: The Mind-Body Connection in Aesthetics with Dr. Keira Barr

133

Five Marketing Steps to Grow Profits in Your Aesthetic Practice

134

A Journey from Internal Medicine to Aesthetics

135

The Art of Effective Decision Making

136

Do's and Don'ts of Aesthetic Business Ownerships

137

Converting Consultation Techniques

138

The Critical First Five Years of A New Dermatology Practice

139

Google SEO vs Social Media

140

Key lessons creating amazing patient experience by Skya Jones

141

Lessons from a Startup with Jenn Izzraeli

142

Aesthetics Business Strategies: Low-Risk, High-Reward Model for Physicians

143

Transforming Medical Practice into Tech Innovation and Entrepreneurship

144

Mastering Medical Practice: Insights from a Family Medicine Physician

145

Critical Mistakes Practice Owners Must Avoid in 2023

146

Unlocking Aesthetic Success through Community Engagement

147

7 Steps to running a successful event

148

Mastering Aesthetic Medicine: Unveiling the Power of Education, Volume, and Social Media

149

What to Pay Attention to With Your Aesthetic Website - 9 tips plus a bonus tip!

150

10 Biggest Legal Mistakes Aesthetic Practice Owners Make

151

Revolutionizing Plastic Surgery: Dr. Derek Steinbacher's Secrets to Online Success

152

Unlock the Cash in Your Unused Technology: Exploring the Lucrative Used Market Trend

153

Mentorship and Community: Essential Factors for Success in Aesthetic Surgery

154

The Insider's Guide to Winning SEO in the Aesthetic Industry

155

Connecting with and Converting the Millennial Patient

156

Treating Dermatologic and Cosmetic Patients of Color- One African American Dermatologist's Journey to Give Better Access

157

How One Celebrity Physician Developed His Brand

158

8 Types of Patients

159

How to Best Navigate the Advantages and Disadvantages of Practicing in a Group

160

What Madonna Looked Like at the Grammys: Lessons from Dr. Jeanine Downie on How to Create Natural-Looking Results

161

The Sweet Spot Between a Medical and an Aesthetics Practice

162

Trends and Technology with Dr. Bruce Katz

163

Patient Communication: How to Build Trust and Connection Featuring Dr. Dusan Sajic

164

4 Biggest Marketing Mistakes Practices Made in 2022 and How to Learn from them

165

Using Social Media to Differentiate

166

Being Hyper-Focused On What You Are Great At

167

Grow Your Cosmetic Practice with Male Patients

168

Creating a Patient Centric Boutique Practice - Using High Touch and Building Strong Relationships

169

Building a Multi-Disciplinary Practice in NYC

170

Reflect, Renew and Reset your Marketing Strategy: Your 2023 Guide

171

Hiring RN Injectors and Getting Started in Aesthetics

172

Empowering Staff to be Their Best

173

The Best of BOA: Clinical Tips from the top 10 Doctors

174

How to make 2023 Your Best Year Yet with Powerful Marketing

175

Reviews, Referrals & Reputation Management

176

Starting, Growing and Selling A Medspa

177

Common Legal Questions for Medspa Owners, Answered!

178

Buying Technology and Building a Patient Base

179

Common Website Mistakes and the Aesthetic Practice Owner's Solutions

180

Call Reviews and Call Conversions

181

Today's Aesthetics Market: What's Hot and How to Buy

182

The Business of Aesthetics with Leslie Carter MD, MPH, FAAD

183

How Patients Buy Aesthetic Services in 2022 & Beyond

184

Celebrating a Milestone

185

Buy, Sell or Trade-In Pre-Owned Equipment like a Pro

186

Advice from a Veteran, Do What You Love!

187

Common MD Financial Mistakes and How to Fix Them

188

Leaving the nest; the start of a full-service dermatology practice in Amazon-land!

189

Management Principles that Work

190

Startup to Amazing Success with Plastic Surgeon Keith Neaman, MD

191

Marketing Lessons from the Trenches - Jeff Richmond Shares His 15 Years of Experience with Aesthetics Marketing

192

Educate Yourself Regarding New Procedures with Dr. Gideon Kwok

193

Insights on Patient Retention, Breast Surgery Advances & Devices and Technology

194

Breast Shaping and Facial Rejuvenation: Insights from Dr. Movassaghi

195

Adding Integrative Medicine Into Your Practice

196

A Reconstructive Oculoplastic's Evolution to Cosmetic Medicine

197

A Naturopath's Perspective on Aesthetic Medicine

198

Close More Deals with a Proven Finance Partner

199

Core Values for a Successful Practice

200

7 Ways to Leverage Google Reviews

201

One Physician's Journey with Media

202

An insightful conversation with the founder of the Central Dermatology Center

203

Lessons from a Lifelong Teacher

204

Substantially Grow Your Aesthetic Practice Using KPIs

205

Jeff interviews Dr. Anne Trussell on Hormone Replacement Therapy

206

Winning Strategies for Consults, Team Building, and Device Selection

207

A non-surgical option for significant results around the eyes

208

7 strategies to maximize revenues from existing patients

209

Wisdom from the Original Dermatology Innovator, Dr. Mary Lupo

210

Myths and Facts About Regenerative Medicine

211

Dr. Philip Werschler and Pamela Werschler's experience with LASEROPTEK'S PicoLO! Genuine Picosecond Laser Technology

212

Dr. Craig Crippen's tips for Marketing, Technology, and Photography

213

The Art of Managing Patients and Their Expectations

214

A Lawyer's Journey To Become A Dermatologist & Start A Boutique Practice

215

Good Medicine is Good Business

216

"MUST HAVES" for your website in 2022

217

My Story with Agnes RF & Scarlet SRF

218

How Marisa Faircloth expanded her practice to two locations in just six years!

219

Legal advice for Medspa owners

220

All about Real Estate with Colin Carr, Healthcare Real Estate Expert

221

How to Make 2022 Your Best Year Yet with Digital Marketing

222

Creating an outstanding patient experience with practice efficiencies and operating norms

223

How Elizabeth McRae, MD FACP, reinvigorated her practice during Covid bringing two new technologies to her patients!

224

Innovation and Clinical Trials with world renown Dr. Brian Kinney

225

The power of reviews in getting new patients

226

Creating a Practice to Match Your Vision

227

How a cross-country move resulted in a thriving plastic and dermatology center for one plastic surgeon!

228

Building a medspa brand with a dozen locations - one physician's success story!

229

8 things you can do online to get more patients to choose your practice.

230

Nonsurgical Rhinoplasty and more with innovator Dr. Alexander Rivkin

231

Finding Business Success by Creating Personal Balance

232

Innovation and creating the perfect patient experience

233

Combining RF Technology to Maximize Practice Success

234

Medical economics and practice building strategies

235

Owning a practice versus working for a group practice

236

Building Success During a Global Pandemic

237

Practice Transitions: The Right approach!

238

How Paul and Kevin put Thermi on the map of global aesthetics!

239

Tax changes, government programs, and financial tips for aesthetic owner

240

How to Thrive within a Group Practice

241

5 Things You Need to Know About SEO to Dominate Your Market

242

How Dr. Dan Hatef Created A Thriving Plastic Surgery Practice

243

Growing Your Practice with Botox Parties

244

Pathway To Excellence: Lessons From An Award-winning Facial Plastic And Reconstructive Surgeon; Dr. Jason D. Bloom

245

Treating every patient without having to turn them away

246

Soft Management or Hard Management: Which one are you?

247

Dr. Steven Cohen's Journey as a Plastic Surgeon

248

Identifying the Trends and Pain Points of Patients

249

Maintaining a Happy, Healthy and Successful Practice.

250

Treating Around the Eyes 101: Lessons from an Oculoplastic Surgeon

251

Integrative Wellness for the Aesthetic Provider

252

Tips to start and grow your Plastic Surgery Practice

253

PDO Threads: The Procedure that's Trending in the Aesthetic World

254

Eliminating waste in your practice

255

An anecdote of a dermatologic surgeon's journey to success

256

Reassuring comfort to your patients through effective pain management

257

Equipment Finance 101

258

What non-financially trained people should know about running a medspa

259

How to manage your office and patient load around COVID-19

260

Differentiating your practice through the methods of pain management

261

Costly Mistakes When Financing Equipment

262

Technologies that would take your practice to the next level through the lenses of an industry veteran.

263

How to make the year 2021 your best year yet

264

Bringing Success to Your Business Through Courageous Decisions

265

Lessons from an Aesthetic Industry Veteran

266

Moving past the pandemic: How we handled our first COVID 19 case

267

TOGETHER we can transform the Business of Aesthetics: An inspiring conversation with Dr. Phil Werschler

268

Who Can You Trust? Putting The Ethics Back In Aesthetics

269

Why Mindsets Matter: Leveraging The Right Mindset To Get A "YES"

270

I Think A Change of Perspective Would Do You Good! Aesthetics from A New Angle

271

10 Steps to a Positive New Patient Experience

272

How to Keep Your Practice Thriving During COVID-19

273

The Morning Crunch

274

Pricing Strategies

275

6 Principles of Influence

276

Re-engaging your existing patients amid COVID

277

Top Cosmetic Surgeon Shares Tips to Grow your Practice Post COVID

278

SEO vs Adwords

279

Not Selling Educating

280

Implementation of New Technology

281

Buying Smart – Buying Safe

282

Patient Scheduling and Minimizing No Shows – Phone Consultation Part 2

283

The Phone Consultation