All Episodes
Clubs Made Meaningful — 114 episodes
Ep 112: What Value Really Means to Members with Aaron Dawson, CCM of Viewpoint EQ
Ep 111: New GM: The Importance of the First 90 Days with Luke Burbach of The Club at Golden Valley
Ep 110: Club Differentiation in a Local Market
Ep 109: How Membership Directors Create Belonging with Melissa Hansen of The Club at Olde Cypress
Ep 108: The Importance of a GM's First 90 Days
Ep 107: Building Culture Through Better Training with James Cronk of Guru Collective
Ep 106: The Importance of Tradition
Ep 105: Digital Belonging with Sean Bleyl of MembersFirst
Ep 104: The Courage to Lead Beyond Member Approval
Ep 103: Designing for Belonging with Kevin Carroll of Peacock + Lewis
Ep 102: When Does Onboarding Actually Create Belonging?
Ep 101: Where Brand Meets Belonging with Jake Vogt, PGA of The Club at Golden Valley
Ep 100: Takeaways From 5 Years of Private Club Branding
Preview: About Clubs Made Meaningful
Ep 99: Why Private Clubs Undertake Branding Work
Ep 98: From Brand Strategy to Reality with Alyssa Riegel of Frenchman's Creek Beach & Country Club
Ep 97: How To Educate Your Club on Brand Thinking
Ep 96: From Managing Clubs to Shaping Clubhouses with Skip Avery of Stone Group Architects
Ep 95: Club Culture Drives Member Experience
Ep 94: Brand Through the Eyes of a Marketer and Member with Amy Dailey
Ep 93: Why Great Clubs Still Struggle With Perception
Ep 92: How Course Architecture Shapes Club Identity with Drew Rogers, Golf Course Architect
Ep 91: Brand's Role in Club Marketing
Ep 90: Taking Care of the People Who Take Care of People with Craig Pratt of Holes Fore Hope
Ep 89: Reviving New Member Interest
Ep 88: Brand Through the Eyes of a Club Manager & Consultant with Chris Coulter of McMahon Group
Ep 87: Evolving Member Expectations
Ep 86: Winning The Talent Game with Tom Wallace of KK&W
Ep 85: Reclaiming Reputation Through Brand Revitalization
Ep 84: Branding the Club with Don Kovacovich, General Manager of The Club at Golden Valley
Ep 83: Changing a Club's Membership Model
Ep 82: Connecting a Club with its Story with Jackie Carpenter of Notable
Ep 81: Branding a Club Anniversary
Ep 80: Private Club Storytelling with Ricky L. Potts Jr., AGM of The Springs
Episode 79: Opportunity in Club Facility Renovations
Episode 78: The Evolution of Club Members with Jon Last of Sports & Leisure Research Group
Episode 77: Member Branding vs. Product Branding
Episode 76 - The Role of a Club's Logo
Episode 75: Club Brand Governance
Episode 74: Seasonal Member Merchandise
Episode 73: Who is Sussner?
Episode 72: Club Identities Beyond Amenities
Episode 71: Little Things Mean Everything
Episode 70: Build Flexible Brand Systems
Episode 69: The Club At Golden Valley
Episode 68: When to Launch a Club Rebrand
Episode 67: Steps to Launching a Club Rebrand
Episode 66: Brand Marketing vs Brand Design
Episode 65: Building Brand Guidelines
Episode 64: Club Identity Systems
Episode 63: Navigating Branding With a Board
Episode 62: Putting a Committee Together
Episode 61: The Guiding Principles of Private Clubs
Episode 60: How Color Affects Perception
Episode 59: Brand Ecosystems
Episode 58: 6 Types of Brand Transformation
Episode 57: Tournament Branding for Clubs
Episode 56: Brand Promoters & Detractors
Episode 55: The Loudest Voices in the Room
Episode 54: Determining a Primary Audience
Episode 53: Assessing a Brand's Name
Episode 52: Measuring Brand Success
Episode 51: Branding for Exclusivity
Episode 50 - What Makes A Brand Surprising
Episode 49 - Breathe Life into Tradition
Episode 48 - The Key of Visual Differentation
Episode 47 - Branding For Private Golf
Episode 46: Dealing with an Identity Crisis
Episode 45: Branding Vs. Marketing
Episode 44: Build Your Brand’s Foundation
Episode 43: Building a Constructive Branding Process
Episode 42: What Makes a Brand Relevant
Episode 41: Your Right To Win
Episode 40: An Intro to Sub Branding
Episode 39: Conquer Branding Fears
Episode 38: Balancing Strategy & Design
Episode 37: Branding Priorities
Episode 36: Invest in Your Brand
Episode 35: Why is Positioning Scary?
Episode 34: What Are Brand Consultants?
Episode 33: Hire for Brand Fit
Episode 32: Your Brand’s Stance Matters
Episode 31: Levels of Executing a Brand Refresh
Episode 30: The Role of Features and Benefits
Episode 29: Should You Listen to or Lead Your Customers?
Episode 28: Managing a Brand Transformation
Episode 27: Living Your Brand
Episode 26: What Makes a Brand Authentic
Episode 25: Reviewing your Competition’s Creative
Episode 24: Interviewing your Audience for Insights
Episode 23: Assumption Reversal
Episode 22: Developing vs Amplifying a Brand
Episode 21: Refreshing a Sporting Goods Brand
Episode 20: Defining Perception
Episode 19: What is a Brand?
Episode 18: Branding Golf Courses vs Golf Clubs
Episode 17: Refreshing a Golf Course
Episode 16:Let’s Talk Taglines
Episode 15: Refreshing an Athletic Department
Episode 14: Branding a Club
Episode 13: An Intro to Internal Branding
Episode 12: The Value of Stereotyping
Episode 11: We’re on a Mission
Episode 10: Aren’t Brands Just Logos?
Episode 9: The Business You Are Really In
Episode 8: Clarity of Vision
Episode 7: Branding B-2-B Environments
Episode 6: It’s All in the Name
Episode 5: Delving Into Branding Data
Episode 4: Content Made Meaningful
Episode 3: Brand Story vs Brand Messaging
Episode 2: Visuals That Take The Cake
Episode 1: Are You Different or Distinct?
Intro: Brands Made Meaningful