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All Episodes

Cocktails, Tangents and Answers — 135 episodes

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Title
1

The Marketing Advice We Avoid

2

SEO Isn't as Hard as You Think It Is

3

Why We Don't Chase Marketing Trends

4

How We Decide if a Marketing Tool is Worth Using

5

What we Fix First When a Client is Overwhelmed

6

Our Thoughts on the State of AI in Digital Marketing

7

Ranking The Best And Worst Ads from the Big Game in 2026

8

Team Spotlight Jesse

9

Testing the Same Insight in Three Different Formats

10

The HubSpot Features Clients Ask Us About The Most

11

Why Your Reporting Creates Stress Instead of Clarity

12

A Toast to 2025

13

A Marketing Experiment We’re Trying in 2026

14

B2B Marketing Lessons From Unlikely Industries

15

Personalization at Scale

16

Invisible Differentiators in B2B Marketing

17

AI Powered Pitch Challenge

18

Is The Marketing Funnel Dead?

19

The Role of Culture in B2B Branding

20

Pricing as a Marketing Strategy

21

B2B Trends That are Making Waves

22

Our Biggest Thoughts Heading into Q4

23

Burnout in Marketing: How to Stay Creative When You're Tapped Out

24

Team Spotlight: Riley Collins

25

Integrated Marketing Campaigns

26

Steal These Three Campaign Ideas

27

Is Direct Mail Still Worth It in 2025? Here’s What the Data Says

28

Team Spotlight: Catelin Drey

29

Is Podcast Advertising Worth It?

30

Meet Our Summer Intern Megan Callahan

31

Riley Collins - The Basics of LinkedIn Advertising

32

Team Spotlight: Sharla Morlan

33

Frozen Limoncello Drop - 2025's Attention Economy: How to Stay Seen

34

Rob Roy - Should Your Brand Be on TikTok?

35

Manhattan - Alex Waters: Serving Where it Matters Most

36

Tom Collins - How Fast Can We Set Up a HubSpot CRM?

37

Team Spotlight: Zac Hazen

38

Lychee Spritz - Navigating the Grey Areas of Marketing Ethics

39

How to Build a Brand Beyond the Taproom

40

Tatemada - The Worst Web Design Trends that Need to Die

41

Lemon Drop - What's the Worst Marketing Advice We've Ever Heard?

42

Team Spotlight: Rich Mackey

43

Pho-King Champ - Do You Need a $10k Budget to Run CTV Ads?

44

Gin Sonic - The Worst Ads We've Ever Seen

45

Hemingway Daiquiri - The Most Overhyped Marketing Trends

46

Free vs Paid: When HubSpot's Basic Tools Aren't Enough

47

Pinky Gonzales - Email Marketing in the AI Era

48

Digging Into Excavation Marketing with Luke Eggebraaten

49

Japanese Slipper - What's it Take to be an Influencer in 2025?

50

Mango Margarita - How Branding Shapes Workspaces: Insights from CMBA

51

Rich's Choice - Marketing Campaigns That Changed Everything

52

Jasper - HubSpot's Best Kept Secrets

53

Brazilian Lemonade - (Intern)view Spring 2025

54

Super Sunday Punch - Our Favorite Ads from the Big Game

55

Bourbon Strawberry Iced Tea - The Banning of TikTok

56

Zombie - The Consequences of a Weak Brand

57

Blue Hawaii - HubSpot Product Updates We're Excited About in Q1

58

Pink Lady - Leveraging AI for Content Optimization and Creativity

59

Brown Sugar Cranberry Bourbon - Turning Negative Reviews into Opportunities

60

Nightcap - Our 2025 Marketing Resolutions

61

Chai Spice Mule - What’s in a Jingle? The Power of Audio Branding

62

Italian Espresso Martini - B2B and B2C Marketing

63

Hot Buttered Rum - Tips For Perfecting AI Prompting

64

Hot Toddy - Predicting Digital Marketing Trends for 2025

65

Thanksgiving Margarita - Tips for Working with an Agency

66

Breakfast Martini - Social Media Fails and Lessons Learned

67

Peanut Butter Cup - The Psychology of Marketing

68

Aperol Spritz - Common Digital Marketing Pitfalls to Avoid

69

Great Pumpkin - Revisiting Agency Red Flags

70

White Negroni Pina Colada - Our Favorite HubSpot Integrations

71

Chauncey - How to Utilize AI for Your Marketing Strategy

72

Tea Ceremony - WordPress vs. HubSpot CMS

73

Apples & Pears - Inbound Marketing Basics

74

Ward Eight Part 2 - Almost Live at Inbound 2024

75

Emerson - Debunking Website Myths

76

Ward Eight - Things We're Looking Forward to at Inbound 2024

77

Arnold Palmer - Intern(view) Pt. 2

78

Lychee Rosé - Understanding HubSpot’s Shopify Integration

79

Coconut Guava Margarita - Debunking Marketing Myths

80

First Word - HubSpot Onboarding FAQ

81

Tiki Torch - The Importance of SEO Audits

82

Spanish Gin & Tonic - Website Pain Points and How to Overcome Them

83

Mint Basil Limeade - Intern(view) with Casey Kruger

84

Clarified Milk Punch - Reacting to Our Best Moments

85

Coronarita - The Importance of a Productive and Comfortable Workspace

86

Grasshopper - Mastering Consistency: Brand vs. Social Media Identity

87

Rum Runner - Key Metrics for Evaluating Email Marketing Performance

88

Gimlet - Reaching your Ideal Audience with Paid Social

89

Pollinated Bee's Knees - Understanding CTV Advertising

90

Milano Torino - Tracking HubSpot Product Updates

91

Death Flip - SEO Best Practices for Website Redesigns

92

Rusty Nail - The Power of a Theme-Driven Content Strategy

93

Hot Pants - Key HubSpot Features You’re Missing Out On

94

Bicicleta - Key Components of a Stellar Website

95

Matcha Highball - Holiday Break

96

Honeycrisp Bourbon Delight - Marketing Trivia Happy Hour

97

Hurricane - Newcomers' Perspective to Inbound 2023

98

Hubspot Highball - Reflections on Inbound 2023

99

Fog Cutter - Mastering Short Form Videos and Social Media Content

100

Grapefruit Soda With Gin - Things Jesse Loves

101

Blood Orange Martini - Things Jessica Hates

102

Enchanted Elixir – Discussing HubSpot’s AI tools

103

Bloody Mary - Marketing Horror Stories

104

Gin & Tonic - Things Jessica Loves

105

Pimms Cup - Things We Look for When Hiring

106

Paloma - What's a Flexible Work Policy Really Like?

107

Apple Pie Moonshine Cocktail - Twitter Revisited

108

Long Island Iced Tea - Agency Red Flags

109

Ruby Hearts -Things Riley Hates

110

Blueberry Cran Smash - Insights Gained Abroad

111

Rosé - Start Up Marketing Tactics

112

Cuba LIbre - Catelin's Time in Honduras

113

Negroni - Five Signs it's Time for a Website Redesign

114

Dirty Martini - Things Zac Dislikes

115

Dewgarita - Marketing on a Budget

116

Safety Net - Things Rich Hates

117

New Year Sour - Marketing Trends of 2023

118

Giostra D’Alcol – The Rise of AI in Marketing (ChatGPT)

119

Shot of Whiskey - The State of Twitter

120

Whiskey Pickleback - Stock vs. Original Photography

121

Amaretto Sour - The Dark Side of SEO

122

Mojito - Failure to Launch

123

Midori Sour - What's it Like Being a Local Influencer Pt. 2

124

Midori Sour - What's it Like Being a Local Influencer Pt. 1

125

The Last Word - Things Our Chief Creative Officer Jesse Hates

126

Three Dots and a Dash - The Role of a Utility Player

127

Greyhound - Intern(view)

128

Aviation - How Do You Create Effective Content Regularly?

129

Jalepeno Margarita - PPC vs. SEO, What’s the Difference?

130

Bougie Shirley Temple - Inter(n)view

131

Jungle Bird Pt. 2 - What Makes a Good Work Culture?

132

Jungle Bird - What Are Some Work Culture Red Flags?

133

Pacifico Beer - What is Backlink Building?

134

Mai Tai - What is Cocktails, Tangents, and Answers?

135

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