All Episodes

Ep 177. The New Attention Economy: How 2026 Algorithms Decide What Gets Seen

Ep 176. Book Review: Made to Stick - Why Some Ideas Survive and Others Die

Ep 175. Better Together: Why Collaboration Is a Growth Strategy

Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?

Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways

Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal

Ep 171. How to Create a Mindful Workspace for Peak Productivity

Ep 170. February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance

Ep 169. Book Review: How to Stop Overthinking by Chase Hill

Ep 168. Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape

Ep 167. Five Top Tips to Thrive in 2025 - Without Losing Your Mind!

Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"

Ep 165. Placemaking Communications: Turning Developments into Thriving Communities

Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger's 'Contagious'

Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments

Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth

Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations

Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda

Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises

EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field

Ep ​​157. 5 Ways Data Can Revolutionise Your Communication Strategy

Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses

Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters

Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching

Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help

Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business

Ep 151. Rerun: People do business with people, not brands

Ep 150. Deep Dive on Building Relationships That Matter

Ep 149. Unlocking Success: Skilling Up in and refreshing your skills

Ep 148. 4 Ways to Implement AI into your Workflow

Ep 147. Deep Dive with Ben Lee: Embedding AI into your team

Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts

Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement

Ep 144. Deep Dive with Adam Driver - Demystifying SEO

Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality

Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy

Ep 141. How to 'unboring' your comms 'Deep Dive' with Helen Reynolds

Ep 140. The Importance of Customer Feedback in Brand Reputation Management

Ep139. Brand reputation, Gen Z, and honesty in communication

Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation

Ep 137. How AI is Changing the Game in PR and Comms

Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change

Ep 135. Autumn comms hacks; how to make the most of your time

Ep 134. The Power of Public Relations: 5 Tips to Impact 'Know, Like, Trust' with customers

Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide

Ep132. Turning Customer Problems Into Campaign Ideas

Ep 131. Empathy and Integrity: Keys to Successful Communication

Ep 130. Why now is the time to use audio content as part of your strategy

Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends

Ep 128. RERUN! How not to fail at comms: A simple measurement framework

Ep 127. 'Deep Dive' - How Campaigns Can Improve Your Strategy

Ep 126. How to start a podcast - a 10 point checklist

Ep 125. RERUN! Why we need to set strategic goals

Ep 124. Getting into your (work) flow with your comms planning

Ep 123. Making it count; are you getting value from your event strategy?

Ep 122. RERUN! Ten Tips to nail you first or next speaking opportunity

Ep 121. Prove it! 4 Ways to use Demographic Data in your PR Campaign

Ep 120. My ten steps to a short but effective crisis plan

Ep 119. Are your case studies talked about? How to create the right ones that fly

Ep 118. Are you doing your homework? 5 ways to improve your PR strategy using competitor analysis

Ep 117. Insight: 3 things stopping you from starting a podcast

Ep 116. Spring Clean Your Comms: A holistic look at your next comms plan

Ep 115. 'Deep Dive' with Andy Barr: All things Digital PR

Ep 114. Should you Outsource or Upskill your Comms?

Ep 113. Public Relations & Automation; Opportunities and Challenges ahead

Ep 112. Talking to stakeholders about sustainability

Ep 111. Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation & Conspiracy Theory

Ep 110. Deep Dive with Shayoni Lynn, Part One: Behavioural Science and PR

Ep 109. RERUN! Time to set Strategic Goals?

Ep 108. 12 Tips of Christmas: Part Two

Ep 107. 12 Tips of Christmas: Part One

Ep 106 - End of year review: What's worked and what's not?

Ep 105. Top Ten Tools for efficiency and time saving

Ep 104. Skills & Themes for your 2023 Comms Strategy

Ep 103. How resilient is your comms plan? Business continuity, issues and reputation

Ep 102. Are you being efficient with what you have?

Ep.101. Comms That Works 101 - Two years of the podcast

Ep 100. Odd couples: PR and Culture

Ep 99. Does an economic downturn mean scale back or build up to you?

Ep 98. RERUN. Hey marketers! 5 tips on using PR to build trust in your B2B product or service

Ep 97. New CEO? What's your plan for the first 100 days?

Ep 96. Why flexible working and productivity are essential for comms jobs

Ep 95. PR and the quest for truth and transparency

Ep 94. How brand advocacy could help manage reputation impact in your business

EP 93. Why we need reflection time in order to be productive

Ep 92. Storytime - why storytelling is relevant and how to use it

Ep 91. How to get your comms mojo back post-summer

Ep 90. Hive mind the comms (skills) gap in your strategy with a skills audit

Ep 89. Summer Hacks Series (part two) Act with purpose - how to reflect on your comms success

Ep 88. Summer Hacks Series (part two) How do you know if the comms is working?

Ep 87. Summer Hacks Series (part two) Getting your message out there.

Summer Hacks Series (part one) Cutting through the noise with messages that resonate.

Summer Hacks Series (part one) How well do you really know your customers?

Summer Hacks Series (part one) Why you need a purpose and goals

Ep 83. Is social media a waste of time for B2B?

Ep 82. Why we need networks and connections as part of our comms

Ep 81. How not to fail at comms: A simple measurement framework

80 - Case study: Using a white paper to build brand credibility in a new market

Ep 79. Taking a slice of 'owned' content from the PESO pie

Ep 78. The big myth about PR and comms pros

Ep 77. Why personality and tone is important for your content

Ep 76. Using demographic data and insights for your PR campaigns

Ep 75. RERUN! How do you talk about going green?

Ep 74. Why now is the right time to use audio in your communication mix

Ep 73. Message mixups: do you know who's buying or benefitting?

Ep 72. Why you need stakeholders and advocacy to be an integral part of your PR strategy

EP 71. Seven ways to use the media in your B2B PR strategy

EP 70. RE RUN! How PR can help your business

Ep 69. Using live events and webinars as your content strategy

Ep 68. ESG reporting and managing reputation issues

Ep 67. How to squeeze the most value from trade shows

Ep 66. Using Newsjacking successfully

Ep 65. IWD Special: Changing behaviour and influencing choice

Ep. 64 Three ways to use business books in your strategy

Ep 63. People-led PR; Building personal credibility and brand ambassadors

Ep 62. RE-RUN! Why investing in long-form content is a good strategy

Ep 61 - Hey marketers! 5 tips on using PR to build trust in your B2B product or service

Ep 60. Storytelling in B2B - How boring is your 'About' page?

Ep 59. Why do we need to set strategic goals?

Ep. 58 What are the essential comms skills needed in 2022 and beyond?

Ep 57. 'Deep Dive' on all things social media with Helen Reynolds

Ep. 56 ReRun! New Year: time to do a communication audit?

Ep. 55 'Festive Hacks' series - 3 content types to try in 2022

Ep. 54 'Festive Hacks Series' 3 things you should know about your social media

Ep. 53 'Festive hacks' series: review, reflect and reform your comms for 2022

Ep 52. What's your focus for B2B content in 2022?

Ep 51. Strategic Internal Communications: How to go from chaos to calm

Ep 50. 5 (not 50) Tips to improve your B2B comms impact

Ep. 49 Size isn't everything: how to get big results from your PR plan

Ep. 48 How do you communicate environmental claims?

Ep 47. how to talk to investors

Ep 46. 5 tips on working with B2B 'influencers'

Ep 45. What's changed for your comms strategy post-pandemic?

Ep 44. Work Life balance and productivity hacks

Ep 43. Six steps to help manage potential reputation issues

Ep 42. Content no longer king? Less is now more.

Ep 41. Why customer service is your biggest PR tool

Ep 40. How adaptable is your plan?

Ep 39. RE-RUN! 10 tips on how to make the most of speaking oportunities

Ep 38. Summer 'hacks' series: Using audio and voice effectively

Ep 37. Summer 'hacks' series: saving time with social media

Ep 36. 'summer hacks' series: Building B2B relationships

Ep. 35 Summer Hacks Series! Repurposing your content

Ep 34. How to create the right PR plan for you

Ep 33. How AI and automation can help you with productivity

Ep 32. Why effective communication isn't a happy accident

Ep 31. Four reasons to do a communication audit

Ep 30. How accessible is our comms?

Ep 029. Making the most of in-person events as part of your strategy

Ep 28. How to connect your brand and sales message

Ep 27. Telling your story, when you work in a technical industry

EP 26. Busting the myths of PR and 'spin'

Ep 025. Using a podcast as part of your communication strategy

Ep 24. Do you have a purpose? What it is and why you need one for your business

Ep 23. Why investing in the right content once is a good strategy

Ep 22. People do business with people, not brands

Ep 21. Four tips on briefing your PR consultant to get the best results

Ep 20. Why you should be doing competitor research right now

Ep 19. Every picture tells a story: using images effectively in your media strategy

Ep 18. 'Deep Dive': How to take your event online, reach your audience and create an impact

Ep 17. Building trust and credibility in your brand using topic experts

Ep 16. Common communication strategy mistakes and how to avoid them

Ep 15. Using PR as a cog in your sales wheel to help customers know, like and trust you

Ep 14. 3 tips on how to have impact with your comms right now, and save you time

Ep 013. How to create a crisis plan and why you need one for your startup or growing business.

Ep 12. BONUS 'Deep Dive' So you're thinking of starting a podcast? How to start the right podcast with Lynsay Gould

Ep. 11 It's not all about winning: how to use awards to grow your business profile

Ep. 10 Ten tips on how to make the most of speaking opportunities

Ep 09. BONUS lockdown special: What do tomatoes and productivity have in common?

Ep. 08 Is there anybody out there? How to find your audience reach them

Ep. 07 How to avoid crisis and protect your growing business from reputation impact

Ep. 06 What's your story? How to create messages with impact

EP.05 How and when to use Public Relations in your business

Ep. 04 How do you know if the comms is working? how to track your activity and measure success

Ep 02. Are you a goal digger? Why you need to set communication goals

Ep 03. How to build your very own brand fans

Ep 01. My seven simple steps to creating communication activities with impact

Official Trailer: Communication Strategy That Works with Emma Drake