All Episodes

Legacy SEO Practices Are Killing Your AI Visibility - Season 6, Ep 19

Confessions S6, ep 18 Why We Need to Write for Machines First (So People CAN Find Us) - Season 6, Episode 18

Helpful Content is a Math Problem, Not a Moral One - Season 6, Ep 17

The 1% Club - Achieving Gemini Induction in the Age of Compute Tax

The Energy Economics of AI Answers - Season 6, Episode 15

Parsing The Parsing of HTML - Response to SOTR (#105) - Season 6, Ep, 14

The Next Evolution of Indexing - Season 6, Episode 13

How To Make Your Content A Magnet for AI Citation - Season 6, Ep 12

IP Laundering How Google Built an Answer Monopoly by Seizing YOUR Content

You Had the Authority All Along: Backlink Truths - Season 6, Ep. 10

Is Google Cracking Down on AI Content- Season 6, Ep 9

The Code is more like Guidelines Than Actual Rules - Confessions S6, Episode 8

Bot Crawl Space and Time - Season 6, Episode 7

The Mystical Listicle Is It Really Endangered in Google? - Season 6, Episode 6

Crawled Not Indexed Solved - Season 6, Episode 5

LLMs Don't Rank Sites - They Synthesize Trust - Season 6, Episode 4

Too Many Tags On The Dance Floor - Season 6, Episode 3

Blow Chunks in SEO - Season 6, Episode 2

Horizontal Content Analysis Brings LLM Insight - Season 6, Episode 1

Helpful Content Analysis Tool - Vizzex - Season 5, Episode 51

A few of my favorite things in 2025 - Season 5, Ep 50

A Good Kind of Sticker Shock - Season 5, Ep 49

Written in the Logs: GoogleOther's Gemini Alignment - Season 5, Ep 48

Vector Embedding for $2025 Alec! - Season 5, Episode 47

Breathing Through the Noise - Season 5, Episode 46

SEO vs GEO vs AIO equals IR Information Retrieval - Season 5, Ep 45

The Halloween Google Update That Never Was - Season 5, Episode 44

Topical Cohesion Is Designed — Topical Authority is different - Season 5, Ep 43

Let the Games Begin - Season 5, Ep 42

How Much Did That Content Really Cost? - Season 5, episode 41

Duplicate Content Works Until It Doesn't - Season 5, Episode 40

Monopoly Bingo - Season 5, Episode 39

I'll Do It My Way - Season 5, Episode 38

Happy 4th Birthday Crawl or No Crawl - Season 5, Episode 37

Google Retains Custody of Chrome - Season 5, ep 36

The Google Crawler Crisis of August 2025 - Season 5, Ep 35

Is Mo Content Mo Better? Season 5, Episode 34

AI SEO Confession - Season 5, Ep. 33

Born In An Oven Does Not A Muffin Make - Season 5, Episode 32

Pivoting Is Awareness Season 5, Episode 31

NAVER what it seems - Google's Latest Crawler

Hreflang - International Tag of Mystery - Season 5, Episode 29

How Google "Fixed" Their Biggest Asset (And Made You Do All The Work)

Google Core Update June 2025: Don't Be Afraid, Publish Now - Season 5, Ep. 27

Every Tool Is A Weapon IF You Hold It Properly - Season 5, Episode 26

The Fatal Flaw in Your Correlational Ranking Data - Season 5, Ep 25

The Power Paradox - The AI Energy Crossroads

I'm Kind of A Big Deal - Season 5, Episode 23

What's Mine is Mine - Season 5 Episode 22

The DEMISE of DMARGE - Season 5, Epi. 21

Google Agrees With Me About TOC Links - Season 5, Ep 20

Ain't Hard To Follow 1000 Cows - Season 5, Episode 19

First to Crawl, Chance to Index - Meet GoogleOther

Accidental Indexing Momentum: From 1 page indexed to 57 in 3 days

SERP Inversion - Season 5 Episode 16

Indexers Gotta Index, right?

Is this the Golden Age or Gilded Age of AI

Just EEAT it!

The March Core Update of 2025 is Over!

March 2025 Core Update and Indexing API

What 16 Million Pages Can Say Part 2

What 16 Million Pages Can Say Part 1

Trad Keyword Research Failing Us

Anchor Links OK But Not All Are - Season 5, Episode 7

Content Over the Threshold - Season 5, Episode 6

Healthy Relationship Between Site and Search - Season 5, Episode 5

Scale Ruins Some Things - Season 5, Episode 4

Helpful Content - Patent or SERPS? Season 5, Episode 3

Schema Screaming - Season 5, Episode 2

SEO Expertise and Lack of Awareness - Season 5, Episode 1

Final Episode - Happy New Year's Eve - Season 4, Episode 50

An SEO Christmas Eve - Season 4, Episode 49

SEO Testing - A Reality Check - S4, Episode 48

The Journey is as important as the SEO destination - Episode 47, Season 4

Helpful Content in all the wrong places - Season 4, Episode 46

Results on Helpful Content Classifier Testing Does HC read? - Season 4, Episode 45

Over the Shoulder Launch into An Update - Season 4, Episode 44

November Core Update, Really Google? Season 4, Episode 43

Helpful Content System Does Not Read Content - Season 4, Episode 42

I'm Your Huckleberry - Test to know if Helpful Content System Actually Reads - Season 4, Episode 41

Does Helpful Content System READ content? - S4, Episode 40

Hitting Google Like a Hurricane, Season 4, Episode 39

No Such Thing As Helpful Content - S4, Episode 38

Forbes is the new Reddit - Season 4, Episode 37

Site Reputation Abuse Enforced Manually - Why?

Walking on Sunshine - Season 4, Episode 35

Getting Stung By Your SEO Company - Season 4, Episode 34

One Rule To Wring Them All - Season 4, Episode 33

ReBroadcast - WOW! All the Blue Socks - Google Parameter Tool Gone

Spontaneous Something - August Core Update - Confessions Season 4, Episode 32

Googlebot Worthy - Season 4, Episode 31

The Mystery of the Negative SEO Canonical

The SEO Struggle Bus - Season 4, Episode 29

Get Curious - Season 4, Episode 28

Schadenfreude SEO - Season 4, Episode 27

Buying IS Hard, Season 4, Episode 26

Eye For An Eye SEO - Season 4, Episode 25

Fast Food SEO Season 4, Episode 24

What Happened in Kelowna Definitely Won't Stay in Kelowna - Season 4, Episode 23

What's Canonical Got To Do With It? Season 4, Episode 22

Short But Sweet - Season 4, Episode 21

No Click Customers May Be The Future - Season 4, Episode 20

Site Reputation Abuse Update - Who's Zooming Who? - Season 4, Episode 19

Line Between Curiosity and Doubt - Season 4, Episode 18

3 Stages of Truth - Season 4, Episode 17

Google Word Soup - Season 4, Episode 16

The Best Laid Plans of Mice and Man Often Go Awry Season 4, Episode 15

Fetch Worthy Content - Season 4, Episode 14

Helpful Content - Invisible Ships - Season 4, Episode 13

Helpful Content Palaver - Season 4, Episode 12

Seemly Random - Helpful Content System - Season 4, Episode 11

Go Fish Yourself - Season 4, Episode 10

House Fresh Response: We're on a Mission from Gad - Season 4, Episode 9

Is Google Killing Independent Sites - Season 4, Episode 8

Forced Indexing, Season 4, Episode 7

Tools of The Trade - Season 4, Episode 6

The Emperor Has No Measurements - Season 4, Ep 5

Can They Really Do That? - Season 4, Episode 4

The AI Conversation We Have to Have - Season 4, Episode 3

Top SEO Podcast on Semrush's Must Listen List - Season 4, Episode 2

Deadly Passion, Terrible Joy Season 4 Episode 1

No One Is An Island Unto Themselves - Season 3 Episode 31

Paying It Forward in SEO - Season 3, Episode 30

Bright Shiny New SEO People

Confessions - Different Day, Same Bot Time, Same Bot Channel

Notes From Nineveh

You Can't Handle The Truth S3 Episode 26

Google and The Update - Season 3, Episode 25

WWJD Confessions of an SEO - Season 3 Episode 24

Just Say Scariest Environment - Season 3, Episode 23

Happy Birthday & Happy Update

Code of Ethics in SEO - Season 3, Episode 21

Helpful Content Update and Visitor Expectations - S3 Episode 20

Summer Time - Season 3, Episode 19

Penny Wise Pound Foolish

Greater Expectations (My Own) - Season 3, Episode 17

Great Expectations - Season 3, episode 16

The Being and the Doing of SEO - Season 3, Episode 15

Are We There Yet? The End of an Update - Season 3, Episode 14

After The Update, Season 3, Episode 13

Google March Core Update is Over & little MC4 - Season 3, Episode 12

Google March Core Update and Me - Season 3, Episode 11

Keeping Up With Myself - Season 3, Episode 10

I'm Claiming My Time Back - Season 3, Episode 9

Strategy Optional? Season 3 - Episode 8

No Serve For You! - Season 3, Episode 7

Episode 5 and 6 - SEO Survivor - Season 3

Nerd Logs - Season 3, Episode 4

Indexation. Indignation. Season 3, Episode 3

FOMO Free Zone - Season 3, Episode 2

Are You With Me - Season 3, Ep 1

New Year's Edition 2022 - Season 2, Episode 52

Rethinking SEO - Season 2, Episode 51

Google Search Status Dashboard - Season 2, Episode 50

By The Numbers, Season 2, Episode 48

The Dark Arts of SEO, Season 2, Episode 47

SEO testing is my Parrot - Season 2, Episode 46

Where Have You Been? Season 2, Episode 45

The Thorny Path - Season 2 Episode 44

What Fresh SEO Hell Is THIS? Season 2, Episode 43

My Advice To "Early SEO" Carolyn - Season 2 Episode 42

Is The Grass Greener? Confessions of an SEO - Season 2, Episode 41

Evolution of SEO Testers

Season 2, Ep 39 - What a Sham(e)

S2, Episode 38 - Q4: Buckle Up Buttercup

S2, Ep 37 - The Telling of The Bees

Season 2, Ep 36 Success Disguised As Failure

S2, Ep 35 - The Update on the Update

S2, Ep34 Indexation Research - The Gift That Keeps On Giving

Season 2 - Ep. 33 - TL:DR - Too Long Didn't Read

Season 2, Ep 32 - Talking Up A Storm

Season 2, Episode 31 Flirting With Madness

Season 2, Ep 30 SEO Success Status Code

Season 2, EP 29 - My SEO Client Win

S2, Ep 28 - A Little Venting and a Mobile Challenge

S2 - Ep 27 - How Do You Know Your SEO is Working?

Season 2 - Episode 26 - Mind Your OWN Business

Summer of Mobile OnPage & Upcoming Topics

Season 2 - Episode 24 Something Mobile This Way Comes

Season 2, Ep 23 - Everyone! Back into the Pool!

Season 2 - Episode 22 - One Week Into Google May Core Update

Season 2, Ep 21 - Google May Update, or bot...

Season 2, Episode 20 - Part Kentucky Windage

Season 2 - Episode 19 - The 2% Solution

Season 2, Episode 18 - Serp-Certified

Season 2, Episode 17 Testing, Testing, 1..2..3...

Season 2, Ep 16 - Expectations Managed

Season 2, Episode 15 - WOW! Its All The Blue Socks - Google URL Parameter Tool

Season 2, Episode 14 - Turtles All The Way Down

Season 2 - Episode 13 - SEO Mythology Talk

Season 2 - Episode 12 - Call Me Ishmael

Season 2, Episode 11 - Did You Get Indexed

Season 2, Episode 10 - SEO on the Brain

Season 2, Episode 9 - When Helping Hurts

Season 2, Episode 8 - What I did Last Summer

Season 2 - Episode 7- SEO Testing is Dead, Long Live SEO Testing

Season 2 - Episode 6 - Lost In Search

Season 2 - Episode 5 - When Nothing Means Something

Season 2 Episode 4 - SEOs Use Their Words When They Fight

Season 2, Episode 3 Getting Emotionally Attached To Your Keyword?

Season 2 - Episode 2 - There's No Hyphen in Micromanager

Episode 54 Season 2 - Ep 1 - Indexation Liberation

Episode 53 - Countdown to 2022

Episode 52 2021 Holiday Edition

Episode 51 Dear Google, This is a Mess

Episode 50 - Keep Calm and WTH is Happening With Indexation?

Episode 49 - Survey Says

Episode 48 - Shop 'Til You Drop AKA Google's November Update

Episode 47 - The Rebound SEO Agency

Episode 46 I Love Stupid SEO Ideas

Episode 45 - When to Say No to SEO

Episode 44 - Halloween Google 2021 Indexation Style

Episode 43 Fantasy SEO

Episode 42 Where Do You Go When You Have SEO Questions

Episode 41 - Show and Tell

Episode 40 Core Web Vitals...Field Evidence

Episode 39 Testing vs Testing

Episode 38 Newly Discovered SEO KPIs

Episode 37 Who Do You Believe, Google or Your Lying Eyes

Episode 36 What to Do Before Hiring an SEO Company

Episode 35 - Organic Raspberry Confidence

Episode 34 Indexed Not Found

Episode 33 - The Case of The Curious SEO Proposal

Episode 32 - SEO Projects Updates and Testing

Episode 31 - SEO Bits and Bobs

Episode 30 - State of Voice Search July Update

Episode 29 - Will Artificial Intelligence Kill SEO?

Episode 28 The Summer of Updates

Episode 27 - This Isn't Your Dad's SEO Anymore

Episode 26 - My SEO Pet Peeves

Episode 25 - Voice SEO

Episode 24 - CSI SEO

Episode 23 - Super Chill Core SEO

Episode 22 - What a RELIEF!!!

Episode 21 - Summer SEO Topics

Episode 20 - V is for Volatile - Part 2

Episode 19 - V is for Volatile - Part 1

Episode 18 - Play Hard Ball SEO Side

Episode 17 - Playing Hard Ball - Client Side

Episode 16 - What if I knew then what I do now

Episode 15 - Hiring an SEO Company

Episode 14 - What's Your Superpower?

Episode 13 - Google Updates - Personal and Public

Episode 12 - Part 2 of SEO Packages????

Episode 11 Part 1 - Packages? We Don't Need No Packages!

Episode 10 Where do keywords come from?

Episode 9 - SEO Fairy Tales and Other Stories

Episode 8 - What is SEO Testing?

Episode 7 - When A Person Only Has a Hammer

Episode 6 Freshman Orientation - What The Hell Is Going On?

Episode 5 - My First SEO Client

Episode 4 - It's OK to Reinvent Yourself

Episode 3 - The Conundrum

Episode 2 - Why I Dislike Working with SEO Clients

Episode 1 - Why Do I Love being an SEO?