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The New Senior Living Tech Stack: Retention, Integration, and Human Touch with Jess Kohn, HCM Consultant (Senior Living & Healthcare) with Paycor

2

From Leads to Leases: Fixing the Senior Living Sales Funnel with Jerry Vinci, Founder of CCR Growth

3

The Question of When: How Families Can Plan for Assisted Living Before a Crisis with Cory Fosco - Author, Speaker, & 30+ Year Industry Vet

4

Beyond Mystery Shopping: How AI Is Transforming Senior Living Sales with Sebastian Jimenez - Founder & CEO of Rilla

5

Why Senior Living Sales Teams Keep Solving the Wrong Problems with Marissa Gardner, Founder & CEO of Bloomsy

6

From Burnout to Healing: Building a Trauma-Aware Senior Living Workforce with Jean Hartnett - Founder & CEO at Radical Sabbatical

7

CMP Funds 101: How Nursing Communities Can Access Dollars for Staff Training and Better Care with Julie Boggess - Vice President, Workforce Development Initiatives of AGE-u-cate Training Institute

8

Philanthropy, Sales, and Marketing in Senior Living: A Fresh Take with Rania Kfuri - Vice President Philanthropy, Sales, & Marketing at Glenmeadow

9

How to Sell into Senior Living Without Losing the Human Touch with Katherine Pack - Senior Living Tech Sales Leader

10

A Rabbi Turned Home Care Owner on Dignity, Dementia, and Person-Centered Care with Matt Field, Owner of Right at Home of North Suburban Chicago, Hinsdale, & Orland Park

11

Beyond Compliance: The Real ROI of Dementia Education in Senior Living with Rebecca Barker - Vice President at National Council of Certified Dementia Practitioners (NCCDP)

12

From Operator to Vendor and Back Again: What Senior Living Companies Get Wrong About Each Other with Gregory Mehfoud - Head of Procurement Twenty/20 Management

13

From Quick Quits to Confident Leaders: Building Teams That Stay in Senior Living with Stacy Lademar - Leadership Development Consultant

14

Simplifying Engagement: Why Less Theory and More Action Works with Dr. Sara Kyle - Founder & Principle of LE3 Solutions

15

Helping Families Get It Right: Insider Advice from a Senior Living Vet with David Hopkins, Industry Influencer, Author, & Assisted Living Locator Owner

16

Boomers Are Here: Rethinking Aging, Equity, and the Future of Senior Living with Bruce Lederman - President & CEO at Charles E. Smith Life Communities

17

Beyond Amenities: Telling the Real Story of Senior Living with Julie Bernhard - Corporate Director of Marketing at The Tradition

18

No More F-Bombs: Why Language Matters in How We Talk About Aging with Lola Rain, Founder of The AGE-GENCY & Crusader of WatchWhatYouSay.org

19

What's the Yap? What 37.5M AI Chats Reveal About Human Needs with Rachel Keller - VP of Sales and Marketing for Powervox

20

Why Resident Tech Support Is No Longer a Luxury—It’s a Core Service with Abbie Richie, Tech Guru at The Smarter Service

21

The Power of Peer Support: Redefining Loneliness in Senior Living with Dr. Kristine Theurer - Founder & President of Java Group Programs

22

Making Move-Ins Seamless: Madeline Forman’s Playbook for Team-Based Transitions with Madeline Forman - Director of Sales at Peregrine Senior Living at Gilderland

23

The Insurance Episode You’ll Actually Enjoy: Protecting Senior Living Communities in 2025 & Beyond with Jason Moody, Vice President at Centurion Insurance

24

Designing Belonging: How Events, Empathy, and Experience Drive Senior Living Success with Haylee Ergenekan, Director of Sales & Marketing at MorningStar

25

Living With Purpose: Redefining Resident Engagement Through Music and Connection with Jesse Pitts, Founder of Aravine Consulting and Regional Director at Angels Senior Living

26

Purpose-Driven Tech: How Be My Eyes Is Powering Accessibility with AI and Empathy with Andy Bailey, Chief Marketing Officer at Be My Eyes

27

Designing with Purpose: Avoiding Common Furniture Pitfalls in Senior Living with Brandi Beckley - Director at Living Revolution

28

Utopia Experiences and the Power of Play: Bringing Joy Back to Senior Living with Sasha Dawn, Founder & CEO of Utopia Experiences

29

From Litigation to Legacy: Redefining Risk in Senior Living with Rebecca Adelman, Esq. - Entrepreneur and Founder of Adelman Firm, PLLC & Guide Path, LLC, -

30

Trust, Tech, and Transparency: Redefining Senior Living Tours with Phil Gorski - Founder & President of Senior Living 360 Tours

31

Leading with Curiosity: Reimagining Senior Living Leadership with Dr. Malinda Shultice, Founder & CEO - M.S. Healthcare Consulting

32

The Cool Mom & Leader: Lori Alford’s Blueprint for Wellness at Work and Home with Lori Alford, Founder & CEO of Avanti Senior Living

33

Creating Stickiness: How Courageous, Authentic Leadership Transforms Senior Living with Kate Bertram - Senior Living C-Suite | Author | Consultant

34

Right Time, Right Place, Right Energy: Empowering Staff Through Predictive Analytics with Dan Wolen - Director of Business Development at Teton

35

Unreasonable Hospitality: How Surprise and Delight Elevate Senior Living with Scot Masters - Founder, Principal Consultant at Masters Consulting Solu

36

Bingocize Magic: How Bingo + Exercise is Transforming Senior Health with Dr. Crandall , President of Exercize Innovations & Megan Stadnisky, Evidence Based Programs Supervisor at ATL Regional Comm.

37

'What's the Yap? With Rachel Keller' - From Wardrobe to Workflow: How AI Agents Are Changing Daily Life

38

Redefining Boomer Living: Wellness-Driven Senior Communities with Laurie Schultz - Principal and Co-Founder at Avenue, Viva Bene

39

Beyond Leads: Senior Living Marketing That Actually Fills Rooms with Natasha Drake, Founder & CEO of Drake Strategic

40

Confessions from the Conference Floor: Secrets Senior Living CEOs Won’t Tell You with Mandy Hampton - CEO of The Ridge Senior Living

41

Empathy, Pianos, and Leadership: The Unlikely Trio Behind One Operator’s Success with Blair Quasnitschka, LNHA, FACHCA - Vice President of Operations, Maxwell Group

42

Hustle with Heart: Lessons from a Senior Care Entrepreneur with Julie Whitbeck-Lewinski, OTD, OTR/L, CCM, CSA - Aging Enthusiast | Entrepreneur | Proud Mom

43

From Overwhelmed to Empowered: Using AI to Crush It as an Executive Director with Erin Thompson - Founder of Aspire for More with Erin & Co-Founder of The Mentoring Company

44

From Institutions to Empowerment: The Future of Aging with Michelle Daniel - President & CEO of The Eden Alternative

45

Behind the Scenes of McKnight’s Excellence in Technology Awards with Lois Bowers, Editor at McKnight's Senior Living

46

'What's the Yap? With Rachel Keller' - Argentum, AI, Women in Leadership, & New Board Members

47

Tech Meets Taste: The Unlikely Journey of a Chef Changing Senior Dining Forever with Matthew Thompson MBA, PCIII, CEC, CCA, GRAE, Chief Culinary Officer at Restaura

48

From 54% to 100%: Lessons from a Community Sales & Marketing Rockstar with Kim Kimberly Vassenelli Director of Sales & Marketing - Park Rose Estates, Grace Management

49

The ROI of Kindness: How Compassion Transforms Company Culture

50

CliftonStrengths in Senior Living: Building Culture, Trust, and Transformation with Dr. Kathy Martin, CEO of Glenmeadow

51

The Data-Driven Secrets to Senior Living Sales You Need to Know with Maggie Seybold, VP of Customer Insights at WelcomeHome CRM

52

Lights, Camera, Connection: The Future of Senior Living Sales with Christie Freeze, Senior Living Industry Principal at HeartLegacy

53

How Content Strategy Is Shaping the Future of Senior Living Marketing with Bryan Reynolds, Senior Living Marketing Expert

54

Behind the Pink Hair: The Inspiring Rise of 'Dementia Darling' with Carrie Aalberts AKA The Dementia Darling

55

Cracking the Senior Living Code: Marketing, AI & The Power of Storytelling with Larry Williams, Director of Growth Solutions - Unlock Health

56

Chief Growth Officer Secrets: Cristy Ballard on Sales, Purpose & Personal Power - Cristy Ballard, Chief Growth Officer at Solstice Senior Living

57

From Good to Great: Growing the Executive Director for Maximum Impact with Dan Wolen - Senior Living Operator Executive

58

The Future of Home Care & Rehab: A Deep Dive with Caroline Hourihan - Executive Director of Rehabilitation and Home Care Services at Schofield Care, apart of Lineage Care Group

59

From Intern to Industry Leader: Megan Ulrich’s Journey & Bold Vision for Senior Living - Megan Ulrich, VP of Marketing & Public Relations at BHI Senior Living

60

From Memory Care to Mary & Bright: A Bold New Vision for Dementia Support - Mary Gauldin - Founder of Merry & Bright

61

The Power of Personal Branding: How Rachel Keller is Changing Senior Living - Rachel Keller, VP of Sales at Serviam Care Network & VP of Sales & Marketing at Catalyst Senior Living Solutions

62

Sales with a Soul: How Empathy & Curiosity Drive Senior Living Sales Success - Kelly Singleton Myers, Founder/Chief Vision Officer at KJB Sales Consulting

63

Luxury Mansions for Seniors? How One Entrepreneur Is Redefining Senior Living - Lorne Schechter, Owner/Operator

64

Balancing Chaos: Leading with Heart and Hustle in Senior Living with Amy Silva-Magalhaes - Chief Operating Officer at Bristal Assisted Living

65

Boomers Booming: Secrets to Thriving After 65 with Frances Reaves, Esq.

66

Unlocking Personality Power: DISC Insights for Leadership and Collaboration with Nicole Belanger

67

Living the Resident Life: Lessons from Living 4 Months in Senior Living with Dr. Lisa Ippolito

68

Empowering Abundant Living: Montessori for Aging & Dementia - Amy Laughlin, Director of Residential Life at Presbyterian Communities of South Carolina

69

Redefining Senior Living: Culinary, EVS, and Community Innovations - Benjamin Butler, Vice President, Key Account Development ARAMARK SeniorLIFE+

70

The Working Genius Framework: Transforming Senior Living Leadership - Lacy Jungman - VP Growth & Development of Heritage Communities

71

Celebrating Women: McKnights Women of Distinction Awards - Take Two with Lois Bowers, Editor at McKnights Senior Living

72

AGE-u-cate Webinar ICYMI: Innovation in Dementia Care: A Collaborative Conversation

73

From Sales to Soulful Solutions: Kara Marinko’s Journey in Senior Care - Kara Marinko, Senior Living Enthusiast

74

Celebrating Excellence: The Vision Behind McKnight’s Pinnacle Awards - Lois Bowers, Editor at McKnights Senior Living

75

Introducing The Prism Awards: DEIB, Sustainability, and Industry Leadership - Tim Mullaney VP & Editorial Director of WTWH Media Company

76

Procurement with Purpose: Leading with Strategy and Innovation - Jaime Steensen, National Director of Procurement and Purchasing at Sinceri Senior Living

77

Announcement: Joining Parasol Alliance as their Chief Growth Officer - Amber Bardon, CEO of Parasol Alliance

78

Building Community Through Wellness: The Impact of Tour de Zest - Lauren Blacker, Corporate Director of Wellness and Life Enrichment at Senior Resource Group

79

Revelations in Senior Housing: The Power of Experiential Branding - Danette Opaczewski, COO of Revel Communities

80

Transforming Dementia Care: Rachael Wonderlin's Journey - Rachael Wonderlin, Owner at Dementia by Day

81

The Queen of Culture’s Guide to Organizational Transformation - Denise Boudreau, President at Drive Culture Outcomes

82

Helping the Next Generation Find a Career in Senior Living - Lydia Terjeson, Memory Care Administrator at Touchmark

83

Senior Living Leadership: Cultivating Mental Wellness - Lindsay Charlefour, Director of Life Enrichment at Waltonwood Senior Living

84

Evaluating Tech in Senior Living: Insights from Parasol Alliance - Amber Bardon, CEO & Founder of Parasol Alliance

85

Policy Makers: The Argentum Agenda for Senior Living - Maggie Elehwany, J.D., SVP of Public Policy at Argentum

86

Capturing Staff & Resident Stories and Sharing, The Right Way - Nathan Jones, CEO & Founder of Dash Media

87

Overcoming Obstacles: Tackling Senior Living Recruitment Challenges - Katie Churchill - Managing Partner of Full Spectrum Search Group

88

Unveiling the Trilogy Travel Club: A Mission for Joy - Clare Travis, Trilogy Travel Support at Trilogy Health Services

89

Guiding Veterans to Financial Relief: Strategies from Patriot Angels - Suzette Graham, CEO & Founder of Patriot Angels

90

The Future of Care: Navigating Value-Based Models in Senior Living - Murry Mercier, Senior Living Market Director at PointClickCare

91

Training for Change: The Role of DEI in Senior Living - Diamond Boone, Corporate Director of Therapeutic Recreation, Athena Health Care Systems

92

The State of Senior Living Recruitment in 2024 - Chris Heinz, President at Westport One

93

Bridging Perspectives: The Shift from Provider to Vendor in Senior Living Sales

94

Making Relationships a Priority in the Senior Living Sales Process – Jessi Weldon, Sales & Marketing EVP at Primrose Retirement

95

Voices of Senior Living: Stories of Culture & Transformation - Lindsey Daugherty, Head of Community at Sage

96

What it takes to average 95% occupancy - Heather Freemont, Maplewood Senior Living

97

Elevating Senior Living - Heather Easterling, Sunrise Senior Living

98

15+ Years of Wisdom - Kelly Stranburg, Excellence in Wellness

99

Engaged Audiences: Engagement Technology Trends in Senior Living - Matt Goche, Uniguest

100

Creating Urgency in the Senior Living Sales Process - Jacob Raptosh, Holiday Retirement

101

Breaking Barriers: Addressing Challenges in Affordable Assisted Living - Sharon Ricardi, Northbridge Advisory Services

102

Finding Balance: Physical & Spiritual Well-Being in Senior Living - Rebecca Sturtz, Bridge Senior Living

103

Cultivating a Caring Culture - Steve Flynt, COO, Solstice Senior Living

104

A Conversation With a Caregiver & Adult Child - Jennifer Fink, Fading Memories Podcast

105

Lighting a Fire Under the Seat of Memory Care Training Status Quo with Shari Flight & Katie Fournier of Ember Holistic Care

106

Navigating the Technology Landscape in Senior Living with John McDonough, Asbury Communities

107

Senior Living Marketing Unleashed: Expert Perspectives & Strategies with Marlo Fogelman & Jenna Anderson, Marlo Marketing

108

Developing Active Adult with Purpose with Laurie Schultz, Avenue & Viva Bene

109

Why Pharmacogenomics Will Revolutionize Senior Living Care with Dr Tariq Adwan of GeneIQ

110

Simple Sign-Ins & Boosting Resident Visitation with Charles Mann, Accushield

111

Shining Light on the Leads That Drive Move-Ins with Jodi Guffee, COO & Owner of Radiant Senior Living

112

Thriving While Living with Dementia with Michael Belleville

113

Improving Resident Quality of Life Through Teamwork, Rachelle Blough, Rachelle Blough LTD Consulting

114

Bowties, Creating Purpose, & Joy Filled Spaces with David Haack, Tailored Advisory Services

115

The 4 C’s of Senior Living & One of Them Is Not COVID with Agustin "Agie" Olmedo, Executive Director in Scottsdale

116

Enhancing the Human Spirit through Collaboration at Charter S.L. with Amber & Brad at Charter Senior Living

117

Providing Pharmacogenomics to Senior Living with Frank Howard, CEO of GeneIQ

118

Recruitment, Retention, and Building a Culture - Terry Rogers, CEO with Westminster Communities of Florida

119

HealthTAC 2023 - Senior Living Sales in the Modern Age: Strategies for Marketing Success

120

Repairing the broken long term care system with Dr. Buffy Lloyd-Krejci, CEO of IPCWell

121

How To Treat Social Isolation & Loneliness As Distinct Issues - Dr. Ashlea Smalley, Grace Management, Inc.

122

Wellness, Retention & Recruitment with Liam Goddard, Life Plan Community

123

Kick-@ss Mom & Founder, Creating a Kick-@ss Culture - Melissa Banko, Banko Design

124

Introducing the Granger Cobb Institute for Senior Living with Dr Nancy Swanger, Granger Cobb Institute

125

The Silent Epidemic: How Hearing Loss is Impacting Us All - Dr Diana Sowers, Audiologist

126

Interviewing the Black Sheep of Senior Living - Evans Adrian, Endeavor Senior Living

127

Driving Accountability Amongst Your Team to Adopt Technology - Emily Alexander, WelcomeHome Software

128

The Evolution of Senior Living Sales & Marketing with Eric Varin, The Aspenwood Company

129

Adding to the Stickiness of Active Adult & Multi-Family - Jeff Arnold, United Group of Companies

130

United Church Homes Introduces the Joyologist, Amy Kotterman, United Church Homes

131

Listen Again - Humanizing the Finance Team & Effective Communication–Iyvonne Byers, CFO, Priority Life Care, LLC

132

Listen Again - Building the Right Sales Team & What Motivates It with Julie Podewitz, CSO at Vitality Living

133

Listen Again - Preparing for the Holidays in Memory Care—Angela Frantz, Memory Care Product Manager, Prestige Care

134

Strategies to Thrive Despite Today’s Challenges in Assisted Living with Angie Hildebrant, Our House Senior Living

135

The Life & Leadership of the Regional with Kevin Goedeke, Erickson Living

136

Hands4Life Creating Intergenerational Connection in Developing Countries, Stacy Shewey, CEO of Hands4Life

137

Helping Residents Make Their Dreams Come True with Anna Ladig, Live A Dream Support

138

How to Speak to the Soul of the Resident with Curtis Avison, Home Office Director of Life Enrichment at StoryPoint Group

139

Eversound in Sales: Driven by Stories, Backed by Data with Julie Podewitz, CEO of Grow Your Occupancy

140

Being Personable Through Sales Video with Walt Armentrout, CEO of HeartLegacy

141

The State of Falls in Senior Living with George Netscher, CEO of Safely You

142

Running 24 Hours Straight for Charity with Chris Heinz, Managing Partner with Westport One

143

What Inspires College Students to Start a Career in Senior Living with Paige Morin, Marketing Intern with Merrill Gardens

144

Gifting Knowledge to Families in Need with Jacob Blevins, Allied Senior Living Resources Florida

145

Panel highlight: Wellness & Engagement - Key Drivers for Senior Living Consumers Today and Tomorrow

146

Your Chat Feature is your Director of First Impressions with Robert Bills, Senior Sales Executive with SiteStaff Chat

147

Why Every College Student Should Be a CNA in the Summer with Maya Moskal, University of Kentucky

148

Four Corners: Technology, Innovation, Programming, & Your Residents’ Experience - HealthTAC West 2022 Panel

149

4,600 Wishes Granted & Counting with Peter Stinson & Randie Duretz at The Twilight Wish Foundation

150

Tailoring Tech Needs for Different Levels of Care & Boomers with Margaret DeVinney, Director of Sales, Senior Living at Enseo

151

Programming Bringing Diversity Initiatives Into Senior Living - Jessica Daily, Senior Lifestyle Corporation

152

The Impact of Rebelling Against the Typical Aging Philosophy with Molly Davis Nedley, Spectrum Retirement Communities, LLC.

153

Achieving Business Outcomes With Resident & Staff Happiness, Justin Godderis, CRO for InTouchLink

154

What Capital Partners & Operators Can Learn From Each Other with Jon Glass, Investment VP for PGIM Real Estate

155

Making Sure That Your Digital Marketing Efforts Work for You - Mary Cate Spires, Marketing Consultant

156

International Insights into the U.S. Senior Living Market with Phil Moorcraft, VP of Sales for CLB

157

Demand for Tech & Automation from Seniors at the Dinner Table with Sean Rowe, CEO of MealSuite

158

Vendorship vs. Partnership & How It Affects Relations - Nick Nemer, VP of Sales with LifeLoop

159

Leading with Kindness & Caring for Caregivers with Cole Smith, Corporate Director of Dementia Care Services for Brightview Senior Living

160

Preventative Measures for Cybersecurity with Mark McIntyre, Chief Experience Officer, Fully Managed

161

Standardizing Purpose-Driven Care & Engaging Therapy with Avi Friedman, COO of Link Home Therapy

162

The Person-Centered Care Revolution is Decades Old - Alisa Tagg, Association Director of National Association of Activity Professionals

163

Leveraging Social Media for Successful Storytelling - Nathan Jones, Founder of Dash Media

164

Enabling Growth, Learning & Evolution for Those with Dementia - Melanie Perry, National Director of Memory Support for Elegance Living

165

Kickin It with the Kickin Podcast with Cameo Rogers & Miekka Zanders, Hosts of the Kickin Podcast

166

Listen Again - Leads, Move-ins, Incentives, & Being Realistic - Greg Anderson, Senior Vice President for Northbridge Advisory Services

167

Must Have’s & Must Go’s for Marketing to Seniors with Evan Friedkin, Head of Business Development for Roobrik

168

Listen Again - Question Your Thought Process as a Leader - James Lee, CEO at Bella Groves

169

Feeling Alive & Empowered Through the Power of Yes - Sarah Pedretti, Life Enrichment Coordinator from Bluffview Memory Care

170

Listen Again - Celebrating the New Generation of Leadership with Dean Palombaro, Divisional ED North, Ohio Living

171

Challenging Tech Norms in Senior Living for Seniors & Communities with Stefano Selorio, CEO of Carevocacy

172

Listen Again - Situational Leadership with Heather Tussing, COO & VP of Sales at Morning Point Senior Living

173

Listen Again - New Expectations when Recruiting Staff – Whitney Lane, SVP of Operations at Watercrest Senior Living

174

Listen Again - Recruiting, Burnout & Teamwork with Anthony Hormsbee, VP of People Operations with Civitas

175

Focusing on the Relationship and "Exploiting" Your Kids with Jack York, Co-Founder of iN2L

176

How Senior Living Training Has Evolved and Will Continue to Evolve with Laura Ellen Christian, VP of Client Engagement at AGE-u-cate

177

How Retirement Unlimited is Walking the Walk in Lifelong Learning with Mary Kate Hansford, Academic Administrator, at Retirement Unlimited

178

What Goes into Reaching 100% Occupancy - Christy Van Der Westhuizen, VP of Sales & Marketing, MBK Senior Living

179

Eagerness & Shortcomings with Technology in Senior Living with Gary Jones, General Manager of Customer Experience at VCPI

180

Keeping Family First: Life, Business & Building Culture - Sevy Petras, CEO of Priority Life Care

181

Infusing a Pro Athlete’s Philosophy into Senior Living with Jolene Moore, AVP of Resident Engagement at Discovery Senior Living

182

What a Former Tech Vendor, Now Provider, Knows About Senior Living Tech - Scott Smith, Five Star Senior Living

183

Amazon Helping Senior Living - Ginna Baik, Innovation & Business Development Leader for Senior Care at Amazon

184

The Dos & Don'ts of Creating Your Personal Brand with Micah Hunt, Director of Sales & Marketing at English Meadows

185

Engage Residents in Your Employee Retention Programs – Jayne Keller, COO, Christian Living Communities

186

Using Innovation to Drive Culture with Greg Mehfoud, Director of Culture at English Meadows

187

Introducing "All Ears - Senior Living Success"