Counsel Cast cover art

All Episodes

Counsel Cast — 212 episodes

#
Title
1

How AI Search Rewards Real Human Expertise | Joe Toscano

2

[Counsel Cast Chambers] The Cure for Social Media Overwhelm

3

Why LinkedIn Content Fails (and How to Fix It) | Bill Shander

4

[Counsel Cast Chambers] Growth Lessons from a $150M Playbook

5

Is AI Replacing Google for Legal Search?

6

[Counsel Cast Chambers] How AI is Changing Search

7

Counsel Cast Compendium, Q1 2026

8

[Counsel Cast Chambers] When Brand and SEO Align

9

Culture Is a Strategic System for Law Firm Growth with Colleen Joyce

10

[Counsel Cast Chambers] Big Growth for Small Firms

11

Blind Spots in Human Influence with Sean Callagy

12

[Counsel Cast Chambers] Visual Clarity, Better Clients

13

Is AI Killing Your Email Strategy?

14

[Counsel Cast Chambers] Growth Starts With Positioning

15

Law Firm Lead Gen Playbook with Davina Frederick

16

[Counsel Cast Chambers] The Lead Generation Gap

17

Google Is Your First Impression, Not Your Website

18

[Counsel Cast Chambers] The Strategy Mistake Most Law Firms Make

19

How to Build a Human-First AI Marketing System That Doesn’t Kill Trust with Mike Montague

20

[Counsel Cast Chambers] Is your brand premium or commodity? with Johanna White

21

Fix Your Law Firm’s Ads with a Fortune 500 Playbook with Ryan Burch

22

[Counsel Cast Chambers] Fast Sites, Faster Results: Why Speed Matters

23

The Cyber Threats Lurking in Your Law Firm’s AI Stack with Tom Kirkham

24

[Counsel Cast Chambers] Email Strategy That Actually Works for Lawyers

25

Legal Tech 2026: What Firms Need to Know

26

[Counsel Cast Chambers] Free Traffic Strategies for Law Firms

27

What If Law Firms Marketed Like They Were Raising $10M? with Jason Fishman

28

[Counsel Cast Chambers] Why Great Branding Moves Clients

29

The Law Firm Marketing Framework That Actually Works with Lynn Colepaugh

30

[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social Strategy

31

Is the Fix to Your Marketing Just... Sounding Like a Human Again?

32

[Counsel Cast Chambers] The Science of Connection Through Branding

33

Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes

34

[Counsel Cast Chambers] The long game: Strategic Approaches to Sustaining Client Relationships

35

How Lawyers Can Build Trust Through Omnipresence with Jake Isham

36

[Counsel Cast Chambers] How do you dominate local search?

37

How Can Your Law Firm Rank #1 in AI Search with TJ Robertson

38

[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your Brand

39

You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey

40

[Counsel Cast Chambers] Monetization Strategies for Legal Podcasters

41

Why Budget Branding Is Killing Your Law Firm’s Growth with Jed Morley

42

[Counsel Cast Chambers] Is a DIY Website Right for your Law Firm?

43

The Secret to Getting Consistent Legal Leads Through Branding with Jorge Olson

44

[Counsel Cast Chambers] Where do you start with SEO?

45

How AI Search Is Reshaping Law Firm SEO — and What To Do About It with Michael Buckbee

46

[Counsel Cast Chambers] What's Wrong with Your Emails?

47

What’s the One Social Media Move That Could Transform Your Law Firm? with Caroline Langdon

48

[Counsel Cast Chambers] Local SEO That Works

49

Creative Strategy Meets Law Firm Growth: Lessons in Scaling to $100M from a Fractional CMO with Joaby Parker

50

[Counsel Cast Chambers] Law Firm Website Fixes That Drive Results

51

Why Isn’t Your Podcast Growing? — and How to Fix It with Ads with Megan Shields

52

[Counsel Cast Chambers] What Law Firms Get Wrong About Cybersecurity

53

Can You Really Get Media Coverage Without a PR Firm? with Shanté Micah & Josh Moody

54

[Counsel Cast Chambers] AI Content for Law Firms: What Works (and What Doesn’t)

55

Why Some Lawyers Dominate Podcasting While Others Struggle with Dennis Meador

56

[Counsel Cast Chambers] Why Your Meta Ads Aren’t Working

57

How Law Firms Can Dominate Digital Marketing with Video with Anthony Prichard & Paritosh Pareek

58

Marketing Therapy For Law Firms: How To Brand, Build & Boost Business With Less Stress With Lorrie Thomas Ross

59

How Can Law Firms Achieve Maximum Growth With Minimal Resources? With Sarah Noel Block

60

What’s The Future Of Email Marketing For Law Firms? With MV Braverman

61

Why Law Firms Fail On Social Media And How To Get Heard With David Griffiths

62

How Can Women Lawyers Redefine Law Firm Marketing Strategy? With Davina Frederick

63

What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin

64

What’s The Missing Piece In Your Law Firm’s Growth Plan? With Jessica Lackey

65

What Are The High-Impact Marketing Hacks Every Lawyer Needs To Know Right Now? With Eric Eden

66

What Photo Strategies Will Elevate Your Law Firm’s Brand? With John DeMato

67

The Key To Lawyer Influence: A Guide To Essential Presentation Skills With Juanita Wheeler

68

How Can a Fractional CMO Transform Your Law Firm’s Marketing? with Angelo Ponzi

69

GA4 Uncovered: The Ultimate Guide for Lawyers to Master SEO and AI Search with Pete Everitt

70

How Can Your Law Firm Stay Ahead of Digital Hackers? with Jonathan Steele

71

Is Your Law Firm Prepared for a PR Crisis? with John P. David

72

How Can Client Engagement Strategies Drive Revenue Growth for Your Law Firm with Mark Stern

73

How Can Social SEO Generate Free Traffic and Improve Your Law Firm's Conversions? with Paul Counts and Shreya Banerjee

74

The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang

75

Best Practices for Law Firm Exits with Kevin McGoff

76

How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter

77

Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras

78

How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts

79

What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak

80

What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody

81

Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo

82

How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske

83

Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn

84

What Lawyers Need to Know About Website Technology with Dave Sobel

85

How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison

86

Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider

87

Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang

88

How Can Your Law Firm's Content Beat AI? with Gert Mellak

89

How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard

90

How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright

91

LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik

92

Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse

93

To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill

94

Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten

95

Content by AI: Are We There Yet? with Max Gutsche

96

Is Your Brand Strategy Aligned with SEO? with Alison K

97

Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund

98

How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho

99

Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop

100

How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart

101

Is your marketing a bridge to creating strong connections? with Jennifer Forester

102

The Need for Speed: Website Performance and Rapid Growth with Jon Weberg

103

Beyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy Hoskinson

104

Optimizing Landing Pages for SEO Success with Jesse Ringer

105

Data-Driven Growth: Local SEO that Works with Ross McDaniel

106

Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian

107

Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford

108

Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries

109

Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller

110

What's the next big thing in AI Marketing? with Frank Mendoza

111

ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan

112

Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel

113

How can I uplevel my website? with Tyler Pigott

114

The Follow Up Formula: Turning Leads into Cases with Ely Delaney

115

Podcasting and the Law: Avoiding Legal Pitfalls with Gordon Firemark

116

What are the latest content marketing hacks? with Jesse Stein

117

How to grow with client retention with Hemant Varshney

118

How to leverage the science of branding with Stephanie Riel

119

How to get more leads from your website with Adam Sinkus

120

Is your brand premium or commodity? with Johanna White

121

Quick marketing ideas for immediate results with Ben Holland

122

A case study in marketing mastery with Daniel Callahan

123

How can law firms increase their marketing ROI? with Chris Nelson

124

Why your firm might need a podcast with Robert Ingalls

125

How does positioning bring better leads? with Daniel Steinberg

126

Overlooked cybersecurity risks with Tom Kirkham

127

How to drive website growth with Aaron Carpenter

128

What everyone gets wrong about personal branding with Chris Gensheer

129

How to grow your email list with Kendra Corman

130

Why you need to be secure with technology with Keith Conrad

131

Why your website needs maintenance with David Forman

132

How to add AI to your marketing strategy with Simon Kingsnorth

133

Why does email marketing work for law firms? with Jeff Felten

134

How can a law firm grow with systems? with Mitch Beinhaker

135

What is a holistic SEO strategy? with Gert Mellak

136

How to manage your brand on Google with Jason Barnard

137

How do you reach an expanded audience? with Becky Robinson

138

How do you create a 1-page marketing plan? with Allan Dib

139

How do you make PPC work for your firm? with Ameet Khabra

140

How do you evolve your firm with design? with Gail Doby

141

What is the anatomy of a marketing strategy? with Caleb Roche

142

What are the myths of being published? with Cindy Constable

143

How to do profit-driven marketing with Hannah Smolinski

144

Is a DIY website right for your firm? with Jack Newton

145

What makes for the most successful website copy? with Erin Ollila

146

Why is marketing strategy so important? with Sara Nay

147

How is speaking a marketing strategy? with Grant Baldwin

148

How do you dominate local search? with Stormy Knight

149

What are privacy policy best practices? with Donata Stroink-Skillrud

150

What story should you tell? with Karen Eber

151

What does ecommerce look like for lawyers? with Kathryn Smith

152

Is balance realistic for lawyers? with Steve Fretzin

153

What measures of success matter most? with Mark Graban

154

Why are smart lawyers so bad at conversation? with Celeste Headlee

155

How can law firms rethink lead gen? with Tom Shapiro

156

What's next in digital marketing? with Jessica Aries

157

Why is it so hard to be a happy lawyer? with Dannie De Novo

158

How can lawyers build communities with live streaming? with Stephanie Liu

159

Where does most SEO go wrong? with Eli Schwartz

160

How can lawyers get interviewed in the media? with Robyn Stevens

161

What are the best marketing methods for introverted lawyers? with Tara Reid

162

How can women lawyers be financially empowered? with Sibongile Ngako

163

How can lawyers use the power of story? with Bridget Cook-Burch

164

Why do lawyers need a happiness formula? with Mike Duffy

165

What sources of failure should lawyers plan for? with Drs. Kim & Todd Saxton

166

How are lead gen and personal branding the same? with Mary Henderson

167

Why do you need to read more? with Dr. Danny Brassell

168

How do the mentally strong manage their money? with Winnie Sun

169

How can lawyers be healthier? with Julian Hayes II

170

How do you build a dream marketing team? with Veronica Romney

171

Why your law firm can't ignore website accessibility with Amber Hinds

172

What are the social media trends for 2022? with Katie Brinkley

173

Where do most initial consultation calls go wrong? with Liz Wendling

174

Why should law firms build empires not kingdoms? with Travis Fox

175

How can lawyers leverage the power of LinkedIn? with Allison Nunes

176

What's a law firm worth? with Bharat Kanodia

177

How can you avoid social media overwhelm? with Andréa Jones

178

Why does mentorship matter for lawyers? with Illana Raia

179

How do you start a new firm and deal with uncertainty? with Jeremy Widder

180

What is an intrapreneur? with Art Bell

181

How do you attract an ideal client with your brand personality? with Kaye Putnam

182

What are the four words that can transform your sales? with Merit Kahn

183

How do you monetize podcasts? with Simona Costantini

184

How can lawyers give better presentations? with Tyler Foley

185

How does your style attract your ideal client? with Melanie Lippman

186

How can you get free traffic from Google? with Paul Counts and Shreya Banerjee

187

What is the difference between benchmarks and baselines? with Jeff Smith

188

How can you double your revenue with the Rule of 26? with Michael (Buzz) Buzinksi

189

Why is focusing on keywords the wrong approach to SEO? with Lorraine Ball

190

What is a buyer persona and how is it important to your law firm? with Stormie Andrews

191

How do you plan a year of marketing? with Michelle Hunter

192

What's different about law school now? with Samantha and Haylie from Ladies Who Law School

193

Why do budgets suck? with Brooke Lively

194

How can lawyers use service design to be client centric? with Sérgio Taveres

195

How can law firms scale with subscription services? with Kimberly Bennett

196

What mistakes do lawyers make with content? with Davina Frederick

197

Why do women lawyers need to take up space? with Nequosha Anderson

198

What is legal design thinking? with Laura Harnett

199

How do you measure PR? with Michelle Calcote King

200

How can your network help you launch your law practice? with Kristen Gyolai

201

How do you build rapport on social media as a lawyer? with Mitch Jackson

202

Why shouldn't lawyers DIY their IT? with Scott Pruim

203

Why do I need to be on camera? with Wendee Lee Curtis

204

Where do you start with SEO? with Pete Everitt

205

How do I set up my legal practice on Google local search? with Jake Minick

206

What do pricing models have to do with marketing strategy? with Sarah Moon

207

Why is business development more important than ever before? with Steve Fretzin

208

Why is the traditional law practice model broken, and what can we do about it? with Ali Katz

209

How do lawyers get engagement on social media? with Shermin Lakha

210

How do imagery and video affect your website stats? with Rob Eyler

211

What does everyone get wrong about strategy? with Michelle Hunter

212

Trailer | Welcome to the Counsel Cast Podcast