All Episodes - Get Real Online With Fin Wycherley
Create your selling machine, find your true voice and grow your online business or charity with impact. Social Media Training, Fascinating Small Business Interviews and Marketing Makeovers for the Post Corona Era.
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What happens to the luxury market in a cost of living crisis? Exclusive interview with Susan Hewlett, Brand Director of St James Quarter
What happens to the luxury market in a cost of living crisis? Exclusive interview with Susan Hewlett, Brand Director of St James Quarter. An exclusive interview with St James Quarter's Brand and Marketing Director, Susan Hewlett on the future of luxury and the development of the St James Quarter in Edinburgh. Susan is a marketing strategist with extensive, international brand management and digitisation experience gained whilst working with some of the world’s most renowned names in the luxury, fashion, beauty, retail and e-commerce sectors. FREEBIE: Happy with your marketing? Getting great results from your social media? If not, here's the ultimate guide for you. The Quick Content Planning Kit https://mailchi.mp/supersizemedia/the-proven-content-planning-pack ABOUT: Fin Wycherley is the Queen of Social Media, an award-winning internationally acclaimed social media strategist. Top 100 Female Entrepreneur and Workshop Trainer for Meta and Google, Fin delivers the latest strategies and tactics to get instant business results. Fin is a regular expert speaker on BBC with Barack Obama and the Bank of England following her. Fin delivers elite training for top marketing teams, she is an inspirational VIP speaker at conferences and events as well as a Social Media Ads and Content Management specialist with a solid 12.8% ROAS on average. https://www.linkedin.com/in/finwycherley Would you rather 100,000 followers and 0 sales or 1000 fans with 1% sales? That's what we deliver. Performance marketing at it's best using the best of the web for your business or charity.
Lawrence Cowan (Exclusive) "The Future of Charity Fundraising post Covid and mid Cost of Living Crisis"
An in-depth interview with Spina Bifida Hydrocephalus Scotland CEO, Lawrence Cowan on politics, charities, Scotland and tragedy. Lawrence is a purpose-driven leader. His work has won a number of awards and was nominated as a Charity Champion at the Scottish Charity Award 2020 after a long career at the cutting edge of politics, PR and lobbying. Lawrence Cowan, The Comms, PR and Fundraising Mover and Shaker of Scotland's Charity Sector FREEBIE: Happy with your marketing? Getting great results from your social media? If not, here's the ultimate guide for you. The Quick Content Planning Kit https://mailchi.mp/supersizemedia/the-proven-content-planning-pack ABOUT: Fin Wycherley is the Queen of Social Media, an award-winning internationally acclaimed social media strategist. Top 100 Female Entrepreneur and Workshop Trainer for Meta and Google, Fin delivers the latest strategies and tactics to get instant business results. Fin is a regular expert speaker on BBC with Barack Obama and the Bank of England following her. Fin delivers elite training for top marketing teams, she is an inspirational VIP speaker at conferences and events as well as a Social Media Ads and Content Management specialist with a solid 12.8% ROAS on average. https://www.linkedin.com/in/finwycherley Would you rather 100,000 followers and 0 sales or 1000 fans with 1% sales? That's what we deliver. Performance marketing at it's best using the best of the web for your business or charity.
How to make the 11 types of Facebook / Instagram ads work for your business!
Looking for some help with advertising on Facebook and Instagram? We are kickstarting the New Year by taking a deep dive into how to make the 11 types of Facebook and Instagram Ads work for your business! It is not enough to simply put the content into the newsfeed and call it 'marketing'; this may have worked in 2015, but it does not cut it in 2022! In this podcast, Fin will help you to 👉 Reach appropriate audiences with your advertisements 👉 Implement online marketing tools and techniques 👉 Consider where you want your ads to be shown Fin offers free 30-minute discovery calls for a deep dive into your business marketing and challenges. Book your Discovery Call now!
How to Become an Online Legend (for Coaches and Consultants)
I'm here to help you build an online infrastructure that delivers 10-20 high value, newly signed up clients each month. Today I break down the secret ingredients that will propel you to a world class audience with a world class strategy. Learn how most businesses and consultancies launch with only a basic marketing strategy that is guaranteed to have them fail within 12-24 months. Discover what it takes to launch an outstanding consultancy / service based business that has LEGEND in the DNA from get-go.
TikTok for Business
In today's episode, we discover how to use TikTok for small business. This interview took place on BBC Radio Scotland's Drivetime show with the adorable John Beattie. We cover the phenomenal results some local small businesses are getting from being early adopters on social media platforms, as well as working with influencers and achieving cult status.
How Black People Can Get Ahead in the Magazine Industry in 2021
In today's episode of Get Real Online with Fin Wycherley, we contemplate how come there are more flamingos on the front covers of mainstream women's magazines than black women with the inspirational Nikki Simpson, head of the International Magazine Centre. In particular, we discuss how black people (and other minorities) can get ahead in the magazine industry in 2020. Throughout this fascinating interview, we discuss: why the International Magazine Centre was set up What has happened to the magazine industry over lockdown? Who are the best performing Scottish publications Who are the exciting emerging publications cropping up across the globe The demise of some of the biggest publishers How some publications have thrived during the Corona crisis. The issue of online presence for magazines and in particular how their online presence has fared over the crisis. Recommendations on what people can do to change the representation of minorities in magazines, whether on the front cover, between the covers or behind the scenes in the boardroom, management, on the team or part of the freelancer network. Research by Ivana Bell from Derby University The new training course with low barriers to access for Black and Asian Minority Ethnic people or people with care responsibilities or without access to funds to get into the magazine industry. How to recruit for black or female talent proactively in order to get a positive effect on your bottom line Whitewashing, backlashes as well as structural and systemic racism White supremacy and superiority diminishes other cultural representations without being overtly racist. The impact of the new head of Vogue, Edward Enninful. To find out more about the training course, go to https://internationalmagazinecentre.com/training/ or email Nikki@internationalmagazinecentre.com Sign up for more incredible Get Real Online with Fin Wycherley episodes, online business news and social media training http://bit.ly/ 2YHmjOV
Do Black Lives Matter in Scotland?
Are people overtly racist, subtly racist or not racist at all in Scotland? What kind of racism happens in schools, employment, and the streets? Learn how many Scottish white people are adamant they are NOT racist because they 'don't see colour' yet end up gaslighting many black and minority ethnic people's day-to-day experience in oh so many micro racial aggressions.
Should Influencers Be Forced to Tag Digitally Enhanced Body Images?
What kind of a society do we live in that makes women feel physically inadequate? This issue was discussed on BBC Radio Northern Ireland asking experts in their field to wade in. We heard from Fin Wycherley, Professor Siobhan O'Neill, Dan Sodergren and Dr Luke Evans on the TalkBack Show with William Crawley, Tuesday 1st September 2020. MP Dr Luke Evans proposes new legislation, in line with France and Israel, that declares: "Any models appearing in commercial photography whose bodies have been made thinner or thicker by image processing software must be accompanied by the notice of "photographie retouchée," or retouched photograph.Failure to comply is punishable by a fine of more than $44,000, or 30 percent of the money spent on advertising." "Seventy percent of girls ages 10 to 18 report that they define perfect body image based on what they see in magazines," Katherine Record, deputy director with the Massachusetts Health Policy Commission, told NPR in 2015. Find out why everyone thought the legislation was unworkable or ineffective to solve the problem.
Would you buy a luxury mobile phone case during a recession?
What does your mobile phone case say about you? Would you buy a £300 or a £905 Louis Vuitton luxury phone case? Who is still buying them during the recession and why. And what kind of marketing strategies are luxury brands using during a recession? Listen up to Fin Wycherley, digital marketing strategist on the BBC Radio Scotland Kaye Adams show with Cara Connell, Fashion Branding Lecturer at Glasgow Caledonian University
When to Give Up the Day Job
Setting up without a cashflow support system in place can be devastating for your business. Far better to give up the day job or the benefits system ONCE you are making a sustainable and regular income with loads of growth potential for more. Casting off from your financial support systems too soon, could mean too much financial pressure on your fragile young business to meet all your bills and overheads and it kills what could have been an incredibly successful business. Learn the 13 tips you need to get in place before launching your business with impact.
Understanding Facebook Page Insights to Grow Your Facebook Page
Today, we're getting a bit more techy. It's a good idea to open your Facebook Page and follow along with the instructions so that you get the best out of this podcast. Learn how to: Understand what content resonates with your audience - and do more of it! Understand what content gets ignored by your audience - and do less of it! Schedule your next post to publish WHEN your audience is most likely to be ready to engage Discover which content is working best for your competitors Understand your audience better Any problems? Apply to join us in the Get Real Online Facebook Page https://www.facebook.com/groups/GetRealOnline/ It's free to join but we have to make sure we don't get randoms in there so you'll have to submit your email address to gain access to everyone and the worksheets
Get Your PR Ready for Christmas ... in JULY!
In today's episode, we'll take a look at some PR coups that can be easily replicated for small businesses with zero budget, as well as ways to brainstorm to increase the creativity in your business. Not to mention some forecasts on online shopping for 2020. This episode is essential listening if you want to be sure your small business a great Christmas this year.
15 Reasons To Start A Business
If you need a sign to start your dream business this is it! In this episode, Fin explains all the reasons as to why you should give up your hated 9 - 5 job and pursue your dream career.
Let's Get Started!
If you’re an ambitious entrepreneur or one in the making who’s looking to build your online sales machine, find your true voice and build a business with impact that you love, you’re in the right place. Let’s get started! Meanwhile before the next episode come and join us at the Get Real Online with Fin Wycherley private Facebook group where you will get the worksheets and guides that go with each episode and I will drop in there from time to time to do an extra live or some Q&A’s just for the group so you can get your burning questions answered there.