All Episodes - Get Real Online with Fin Wycherley
Get ready to build your online sales machine, find your true voice and grow a business with impact post Corona
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TikTok for Small Business
In today's episode, we discover how to use TikTok for small business. With more than 1bn downloads, it's a platform that's difficult to ignore. This interview took place on BBC Radio Scotland's Drivetime show with the adorable John Beattie on Monday 21st September 2020. We cover the phenomenal results some local small businesses are getting from being an early adopter on social media platforms, as well as working with influencers and achieving cult status.
How Black People Can Get Ahead in the Magazine Industry in 2021
Interview with Nikki Simpson, Head of the International Magazine Centre In today's episode of Get Real Online with Fin Wycherley, we contemplate how come there are more flamingos on the front covers of mainstream women's magazines than black women with the inspirational Nikki Simpson, head of the International Magazine Centre. In particular, we discuss how black people (and other minorities) can get ahead in the magazine industry in 2020. Throughout this fascinating interview, we discuss: why the International Magazine Centre was set up What has happened to the magazine industry over lockdown? Who are the best performing Scottish publications Who are the exciting emerging publications cropping up across the globe The demise of some of the biggest publishers How some publications have thrived during the Corona crisis. The issue of online presence for magazines and in particular how their online presence has fared over the crisis. Recommendations on what people can do to change the representation of minorities in magazines, whether on the front cover, between the covers or behind the scenes in the boardroom, management, on the team or part of the freelancer network. Research by Ivana Bell from Derby University The new training course with low barriers to access for Black and Asian Minority Ethnic people or people with care responsibilities or without access to funds to get into the magazine industry. How to recruit for black or female talent proactively in order to get a positive effect on your bottom line Whitewashing, backlashes as well as structural and systemic racism White supremacy and superiority diminishes other cultural representations without being overtly racist. The impact of the new head of Vogue, Edward Enninful. To find out more about the training course, go to https://internationalmagazinecentre.com/training/ or email Nikki@internationalmagazinecentre.com Sign up for more incredible Get Real Online with Fin Wycherley episodes, online business news and social media training http://bit.ly/ 2YHmjOV
Do Black Lives Matter in Scotland? Interview with Black Lives Matter Edinburgh Cynthia Gentle and Lizzay Riungu
Are people overtly racist, subtly racist or not racist at all in Scotland? What kind of racism happens in schools, employment, and the streets? Learn how many Scottish white people are adamant they are NOT racist because they 'don't see colour' yet end up gaslighting many black and minority ethnic people's day-to-day experience in oh so many micro racial aggressions. Listen to Cynthia Gentle and Lizzay Riungu, founders of Black Lives Matter Edinburgh and members of the new Association of Afro Caribbean Society of Scotland
Should Influencers Be Forced to Tag Digitally Enhanced Body Images?
Discussion on BBC Radio Northern Ireland with Fin Wycherley, Professor Siobhan O'Neill, Dan Sodergren and Dr Luke Evans. What kind of a society do we live in that makes women feel physically inadequate? This issue was discussed on BBC Radio Northern Ireland asking experts in their field to wade in. We heard from Fin Wycherley, Professor Siobhan O'Neill, Dan Sodergren and Dr Luke Evans on the TalkBack Show with William Crawley, Tuesday 1st September 2020. MP Dr Luke Evans proposes new legislation, in line with France and Israel, that declares: "Any models appearing in commercial photography whose bodies have been made thinner or thicker by image processing software must be accompanied by the notice of "photographie retouchée," or retouched photograph.Failure to comply is punishable by a fine of more than $44,000, or 30 percent of the money spent on advertising." "Seventy percent of girls ages 10 to 18 report that they define perfect body image based on what they see in magazines," Katherine Record, deputy director with the Massachusetts Health Policy Commission." Find out why everyone thought the legislation was unworkable or ineffective to solve the problem.
Would you buy a luxury mobile phone case during a recession?
BBC Radio Scotland interview, 25th August 2020 What does your mobile phone case say about you? Would you buy a £300 or a £905 Louis Vuitton luxury phone case? Who is still buying them during the recession and why. And what kind of marketing strategies are luxury brands using during a recession? Listen up to Fin Wycherley, digital marketing strategist on the BBC Radio Scotland Kaye Adams show with Cara Connell, Fashion Branding Lecturer at Glasgow Caledonian University
When to Give Up the Day Job
Setting up without a cashflow support system in place can be devastating for your business. Far better to give up the day job or the benefits system ONCE you are making a sustainable and regular income with loads of growth potential for more. Casting off from your financial support systems too soon, could mean too much financial pressure on your fragile young business to meet all your bills and overheads and it kills what could have been an incredibly successful business. Learn the 13 tips you need to get in place before launching your business with impact. Any questions? Apply to join us in the Get Real Online Facebook Page https://www.facebook.com/groups/GetRealOnline/ It's free to join but we have to make sure we don't get randoms in there so you'll have to submit your email address to gain access to everyone and the worksheets
Understanding Facebook Page Insights to Grow Your Facebook Page
Discover All the Analytics, Stats and Reports of What's Going On With Your Facebook Business Page Today, we're getting a bit more techy. It's a good idea to open your Facebook Page and follow along with the instructions so that you get the best out of this podcast. Learn how to: Understand what content resonates with your audience - and do more of it! Understand what content gets ignored by your audience - and do less of it! Schedule your next post to publish WHEN your audience is most likely to be ready to engage Discover which content is working best for your competitors Understand your audience better Any problems? Apply to join us in the Get Real Online Facebook Page https://www.facebook.com/groups/GetRealOnline/ It's free to join but we have to make sure we don't get randoms in there so you'll have to submit your email address to gain access to everyone and the worksheets
Get Your PR Ready for Christmas ... in JULY!
Why you should think about your Christmas marketing campaign NOW! Yes, NOW! ... In July / August! 🎈Learn about the best way to pitch journalists 🎈How Iceland Foods, @KwikFit, easyJet and Greggs pulled off simple but brilliant PR coups you can be inspired by for your own business 🎈12 Ideas for Xmas Social Media posts 🎈How to schedule your Xmas posts out now, even on Instagram, for free! 🎈How to get more reach, visibility and impact on social media 🎈Ideas and inspiration for your 2020 Christmas campaign 🎈Best length for videos on Facebook 🎈Why journalists won't even read your pitch 🎈Forecasts and stats for online shopping 2020 🎈How to get a brainstorm group together and get the best ideas for your business I'd love to hear your thoughts. Any ideas you are going to implement? Got some other inspirational stunts you want to share?