All Episodes - Good, Better, Best

Tony's Ownership History

An overview of host Tony Jaime's "Sweat Equity Journey."  

The Harder I Work the Luckier I Get

Thomas Jefferson said, "I believe in good luck, and the harder I work the more I believe in myself, the luckier I get.  Learn how to get lucky through hard work, determination, and tenacity.

Tony's First Million

What does it mean to be a millionaire?  Learn life lessons from host Tony Jaime

Tony's Failure History

Learn lessons from host Tony Jaime's failures in business.

Women in Business

Learn great lessons from self-made Women in Business like Oprah Winfrey, Martha Stewart, CJ Walker, Mary Kay, Taylor Swift and more.  

Food That Built America

It takes ingenuity, grit, resolve, perseverance, tenacity, determination, diligence, dedication, and strength to start, maintain, and grow a business.  Learn from some of the pioneers of the American Food Industry.  Men like Hersey, Kellogg, Colonel Sanders, and Heinz.

Flex Goals

Goals give us a sense of direction and purpose.  They help us focus and prioritize our efforts and provide a way to measure progress and achieve success.  But things change and goals need to be adjusted!

Live Like You Were Dying

Live your life to the fullest, seize every moment and prioritize what truly matters.

Nike Manifesto

Phil Knight, co-founder of NIke wrote the Nike Manifesto for his company that offers an outline of his leadership philosophy.  Learn from his core principles and develop your own Life Manifesto. 

Take The Shot

“You Miss 100% of the shots that you don’t take.”  You must perform under pressure without feeling pressure by practicing your shot and then be willing to risk failure by going for it.  You can’t score if you don’t try!

Never Let A Crisis Go to Waste

Crisis creates many opportunities.  Crisis are hard, scary and filled with uncertainty and sadly a lot of businesses wont’ survive difficulties.  Smart businesses and people are ready for crisis or prepare to adapt during crisis.

Rake or Die

What is success in your field?  Everything has a measure of success, sales, ownership, management, investment, parenting, construction, plumbing, pizza shop, education, and sports.  Are you comfortable with "Good" or do you want to be "Great?"  Rake is the pursuit of Greatness.

Ikigai

A Japanese concept that means your ‘reason for being.’ “Iki” means life and “Gai” describes value or worth.  Your ikigai is your life purpose or your bliss.  It’s what brings you joy and inspires you to get out of bed every day.

The Lion & The Gazelle

Life is a jungle, when you wake up you better be running.

How to Win Friends And Influence People

Learn essential communication techniques from the master, Dale Carnegie.

Chadwick's Fog

Just because you can't see the finish line that doesn't mean that you can't reach it.  Keep swimming!

Every Second Counts

There is no time to waste.  Time really does matter so learn how to schedule & manage your time so that you can be more productive and effective.

Alexander The Great

Are you in a rut or are you afraid of something that is keeping you from succeeding?   Maybe you need to change your ways?

Separation Is In The Preparation

Success is not a matter of luck, it's a product of preparation.  Learn the secret to the success of NFL quarterback Russell Wilson.

I'm In

Are you in or out?  It's time to determine if you are buying in to the company culture or not.

The Chinese Bamboo Tree

Learn how to create a dynamic collaborative method for meetings and discussions using The Harkness Table.

So What

What do you do when the going gets tough?  How to you respond to trials and setbacks?  How about saying to yourself, "So What", "Big Deal", or "Whatever"?  Don't let comments or circumstances affect your attitude.

The Harkness Method

Learn how to create a dynamic collaborative method for meetings and discussions using the Harkness Table.

The Mexican Fisherman

Bigger is not always better and more is not more.  The Mexican Fisherman is a story about work life balance and the value learning what the price of your happiness truly is.

NFL Tactics

Are you a conservative Defensive minded person or an innovative Offensive type of person?  Learn from some NFL coaches how to understand your personality type.

The Hard Calendar

Stay on task by creating and following a hard calendar.

Do Your Job

Learn how to perform at your highest level by following the most successful NFL coach of the 6 time world champion New England Patriots.

Cobra Kai

Strike First, Strike Hard, No Mercy!  Learn how to combine cautious and aggressive styles into one combined philosophy.

Google 20% Rule

Follow your curiosity and things that interest you by investing 20% of your time on new projects by following the Google 20% Rule.

Embrace the Suck

Learn the art of determination and resilience by following former Navy Seal Brent Gleeson.

Creativity Inc.

Learn how to develop your own braintrust of innovation and collaboration by learning from the mistakes of Disney and the success of John Lasseter's collaborative team at Pixar Animation from the book Creativity Inc.

3 Sides of A Coin

Are there two sides to every story?  Actually there are at least 3.  Learn how to develop an outside the box innovative perspective.

Cycle of Problem Solving

Problem solving requires specific identifiable explanations to fix, adjust, and unfold complicated obstacles in order to provide clarification for results.  In this episode learn how to identify, analyze, apply, and evaluate problems.

Drop Stories

If a picture is worth a thousand words then paint a picture of what we do through story telling.  Facts tell and stories sell.

5 Elements of a Presentation

There are 5 steps to the Decision Maker Process.  Every process in the sales presentation needs to include at least these 5 steps.  The method and words might change but these steps are essential.

The Buddy System

Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up. But pity anyone who falls and has no one to help them up.                                                                                                                    -Ecclesiastes 4Immobilize your fears, strategize & collaborate with others, two heads are better than one.

Benefits of The Way

Learn how to know your Way so that your customers know who you are.  Define what matters to you.  State your mission, vision, and purpose so that you know your path or your way.  What are your core values, and clarify strategic priorities.  Know your why.

The Triangle of Triumph

GETTING DECISION MAKER (DM’S) APPOINTMENTS USUALLY TAKES 9-TOUCHES OR STEPS.  YOU CAN START THE CYCLE AT ANY POINT BUT ROTATING BETWEEN THESE 3 STEPS IS THE TYPICAL PATTERN.RINSE AND REPEAT!  THE KEY TO CLOSING IS REPETITION AND REPETITION IS THE KEY TO CLOSING.

7 Steps to Yes

There will always be opportunities to say No but learn how to give reasons why you should say ye. 

Don't Be a Chicken, Marinate

Marination is the process of soaking foods in a seasoned liquid or rub before cooking.  Marinades embrace the flavors of the brine.  How are you being marinated?

Energy Bus

You're the driver of the bus, it's all about personal responsibility.  Desire, vision, and focus to move your bus in the right direction.  Fuel your ride with positive energy.

Press Onward

Forgetting what lies behind and reaching forward to what lies ahead, we press on towards the goal to win the prize.  

Do Something

What do you do when the going gets tough?  How do you respond to trials and setbacks?  When it looks bad, impossible, and there is no hope the first thing you need to so is, "Do Something!"

One More

Learn how to go above and beyond others by doing just One More.   Add one more call, one more Email, one more flyer, one minute, hour or day.

Be Like Brad

If you want to be successful, find somebody to follow.  Find a worthy example of someone who has a process.  Or you can follow Brad.

SMART Goals

If you fail to plan then you are planning to fail.  SMART Goals is an acronym for Specific, Measurable, Attainable, Relevant, and Timely.

Activity Beats Talent

You can make more free throws than Lebron James is you take more shots!  Learn how to out hustle your competition by making more calls, giving more presentations, sending out more e-mails and more.

What's My Story: CJ's Bakery

Gain business insights from a 52-year second-generation baker.

What's My Story: Ravensdale Bible Academy

This episode of What's My Story reveals Good, Better, Best host Tony Jaime's transition during the Covid Crisis from building his Insurance Agency to starting an online Christian Courses website.

Introduction to What's My Story Episodes

Good, Better, Best introduces our longer episodes interviewing local business owners who share their story about how they built their business using Good, Better, Best techniques and more.

Get Back on that Horse

When you get bucked off a horse, Get back on that horse!  Everybody fails but the problem is we get hurt, we get scared and we lose faith.  Learn how to get back on that horse.

Don't Be a Chicken, Marinate

Don't be afraid to take the time to allow other ideas to seep into you.  Take a mini-retreat and soak up some other ideas.

The 10% Target

The secret on getting anything that you want in life is getting comfortable with failing 90% of time.

SWOT Analysis

Learn how to improve yourself and your business by identifying your Strengths, Weaknesses, Opportunities, and greatest Threats.

BHAG Goals

BHAG Goals or Stretch Goals are Big, Hairy, Audacious, Goals.  Think and dream big.

Adapt or Die

Failure to adjust is death to a business just ask Blockbuster, Tower Records and Toy R Us to name a few.  It's crazy to think that 88% of the Fortune 500 firms that existed in 1955 have either merged or don'ts exist.  Learn how to adapt or die.

Pruning & Grafting

The process of pruning and grafting is the process of improvement through addition and subtraction.

Frankie Fear

Outwork your fears.  If you are struggling, anxious or afraid then you need to learn how to embrace your best friend named Frankie Fear.

Never Let A Good Crisis Go To Waste

Winston Churchill coined the phrase that when there is a hard, scary crisis filled with uncertainty don't be afraid to turn a bad trial into a good result.

Benefits of the Way

What defines your culture?  Define what matters to you.  State your mission, vision, and purpose so that you know your path or your way.  What are your core values, and clarify strategic priorities?  Know your why.

Row the Boat

Have a "Never Give Up Activity".  Rowing is backwards so you can't see where you are going.  You can't see the future storms so just keep rowing in the present since it's the only thing that you can control.  Everyone must be in the same line, going in the same direction, at the same speed.

The Profit 3 P's

Marcus Lemonis in the television show called The Profit places emphasis on People, Process and Products.

Sharpen Your Axe

A small investment of time can have big rewards.  Time spent to equip yourself can make a big difference in your sales, sports, relationships, education, and spiritual life.  Work smarter, not harder.

Before I Die

What is your Big Dream that you want to accomplish before you die?  Everybody dies, but not everybody lives.  How will you accomplish your dream Before You Die?

Play Ball

What is your strategy?  Everybody loves the home run.  It makes a huge splash and the payoff is financially rewarding.  The problem is that it takes a long time and it’s way more difficult than other types of hits.  The truth is that a bunt is a hit too and it’s easier and faster to build your average by getting singles and bunts.  Small businesses are great for practicing your pitch, building confidence and having more fun.

Ali vs. Frazier Handling Questions

Handling questions vs handling objections.  There are no objections, only questions of inquiry?  It is our job to pique the interest of the PA.  If they ask questions or have objections those are interest questions.   How do we answer questions?  Are we in a fight or a relationship?

Be A Farmer

We are farmers.  The process of patience.  The is a cycle to close and it usually takes several touches.  Prospecting includes making contact, qualifying the prospect, nurturing the prospect, present the offer, overcome objections, close the sale, referrals.

OKG's (Our Kinda Guys)

Intention is to hire only those who demonstrate the qualities necessary for working in a professional environment, and the willingness to move forward.  We will be hiring “OKG’s” which means Our Kinda Guys/Gals.  We will hire the OKG’s but I will also be willing to train them through regular Tony Talks.  Tony Talks are informative meetings designed to motivate, train and keep everybody accountable.

Feel, Felt, Found Closing

Learn an easy 3 step process to help you get the appointment, answer objections and close the deal.

Only We

What are your key distinctives that reflect only you?  Distinctives are distinguishing, characteristic, typical, individual, particular, peculiar, idiosyncratic, differentiating, unique, exclusive, special, especial. remarkable, unusual, singular, noteworthy, different, uncommon, extraordinary, original. ANTONYMS. common.

Survivor

Outwit, Outlast, Outplay.  Persistence is the key.  Learn about endurance, grit, stamina, and tenacity.

Columbo Closing

The Columbo Close is used when the client expressed disinterest in purchasing the product.  You don’t want to be a typical pushing salesperson and you sense  your decision maker is a bit skiddish so you may want to put them at ease.  Say goodbye so that the client thinks the sales call is over, then they drop their guard and the sales call is saved.  How did Peter Faulk do this?

PhD (Poor, Hungry, Driven)

Stay Aggressive.  Don’t ever relax, get after it!  The way you think or feel about something is essential in reaching your success.  Many people think that poor is a way of being but it’s just part of the journey.  If you are poor but hungry and driven to be successful, then you have a proper state of mind. 

Good!

Oh, the mission got canceled? Good… We can focus on another one. Didn’t get the new high-speed gear we wanted? Good… We can keep it simple. Didn’t get promoted? Good… More time to get better. Didn’t get funded? Good… We own more of the company. Didn’t get the job you wanted? Good… Go out, gain more experience, and build a better resume. Got injured? Good… Needed a break from training. Got tapped out? Good… It’s better to tap out in training than tap out on the street. Got beat? Good… We learned. Unexpected problems? Good… We have to figure out a solutions

The Big Enchilada

You miss 100% of the Shots you don't take.  Many salespeople who intentionally avoid going for large sales because they’re afraid of blowing the big one. 

The Energy Bus

You’re the driver of the bus, it’s all about personal responsibility.  Desire, vision and focus to move your bus in the right direction.  Fuel your ride with positive energy.  Invite people on your bus and share your vision for the road ahead.  Enthusiasm attracts more passengers and energizes them during the ride.  Love your passengers.  Have fun and enjoy the ride

The CAP Equation

Learn how to say the right things, the right way, and then you need to say it to enough people.

Charlie Hustle

Pete Rose was a Hall of Fame baseball player known for his extraordinary passion and effort. The small percentage of entrepreneurs that wouldn’t even consider quitting are the true hustlers. They aren’t afraid to take a risk, no matter how high the odds are stacked against them.  Don’t worry about what others think of them, “Try Hards” love what they do.

Rome Was Not Built in a Day

Rome wasn't built in a day. Important work takes time. This expression functions as an injunction or plea for someone to be patient. For example, You can't expect her to finish this project in the time allotted; Rome wasn't built in a day.

Scuttle The Ships

In 1519, Captain Hernan Cortes landed in Veracruz to begin his great conquest.  Upon arriving, he gave the order to his men to burn the ships.  There is no turning back!  There is no plan “B”.  You must win or die trying.  If you want to take the island you must burn the ships.

Tony's Why

What is your personal vision and purpose?  How do you hope to accomplish your vision?  What can you do that will support your vision and purpose?What do you do when sales dry up and you are ready to quit?  What do you do when you get scared and lose confidence?  You must understand your Why!

Go For No

Eat The Frog

This expression comes from Mark Twain and the saying goes, “if you have to eat a frog, eat it first thing in the morning and if you have to eat two then eat the biggest one first.”  So do the hardest most difficult things first thing.   Stop Procrastinating!

Grit

Psychologists are finding that the one characteristic that is emerging as a significant predictor of success is not social intelligence, or IQ. It’s Grit. It’s been said that grit is living life like it’s a marathon, not a sprint. But what is Grit, how can it be nurtured?  “Grit is having stamina, Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality.”  

Nobody Cares, Work Harder

Every time you want to put something off, don’t. Instead, start working on it. Every time you work, start with the tasks that will contribute most to your success. Every time you want to stop working and there is still 15% to go, don’t. Just deliver. Every time you go to say no, I can’t, or the problem is, don’t. Be positive instead. 

Find Your Yellow Tux

In his book Find Your Yellow Tux, Jesse Cole, is the modern day. PT Barnum, Walt Disney, and MLB owner Bill Veeck. Jesse Cole is the owner of minor league baseball team the Savannah Bananas and he applies the lessons he learned from great showmen and businessmen to create a dynamic experience at his minor league baseball games.

Do Better

Striving for continuous personal improvement.

Why Good Better Best Podcast

Learn how to do it better than anyone has ever done it before.  

Sisyphus

Greek Mythology, Sisyphus was the king of Ephyra, also known as Corinth.  He was punished, by Zeus, for his self-aggrandizing craftiness and deceitfulness by being forced to roll an immense boulder up a hill, only to watch it come back to hit him, repeating this action for eternity. Tasks that are both laborious and futile are therefore described as Sisyphean.  We tend to complain during trials, make excuses and feel personally punished  We tend to shy away from the grind and struggle of life thinking that it’s a curse and not a blessing.  Don’t be frustrated by the relentless struggle instead be driven and inspired by it.  

Extreme Ownership

If you can say Good then you are still alive, so get up, dust off, reload, recalibrate, re-engage and go out on the attack.  Get after it! Go on the Warpath And Get Some.  ·A leader is only as good as the team behind them.   A leader is entirely responsible for their team's actions so that when facing failure, a leader must take  extreme responsibility.

Sleep is for Broke People

You can't sleep.  Broke people sleep.   You got to be willing to sacrifice sleep, if you sleep you may miss the opportunity to be successful.

Raving Fans

Develop a system that satisfies and excites those around you so that they naturally and consistently  promote your business for you through word of mouth.

Tony Jaime Baseball Cards

My dad taught me about business and sales when I was 16 working at baseball card conventions and our sports card memorabilia shop.  This episode is a summary of lessons from each chapter of Good, Better, Best that I learned at Tony Jaime Baseball Cards.

C.O.A.C.H.

Coaches are mentors that work hard at exposing critical errors that affect performance by properly identifying and correcting bad habits.  This process requires constant attention and a willingness to learn.  Musicians, athletes, pastors, and businessmen are constantly receiving coaching but what about teachers?  Everybody needs coaching!

It's Your Ship

It's Your Ship summarizes an extraordinary model of efficiency, teamwork, and multifaceted leadership.

Failure is An Option

Failure is part of life but it doesn't have to define you if you learn and grow from your trials.

Press Onward

How to move forward through difficult situations for victory.

Win Forever

There is no finish line.  Learn how to create a lifelong legacy of reaching and maintaining a high level of success.

Always Compete

Never give up because life is a competition!  Learn how to compete in the game of lie so that you can contend against trials and obstacles.

Kaizen

Improving through small marginal gains.

Good To Great

Learn how to get the right people, in the right seat,  on the right bus in order to focus on improvement.

FISH Philosophy

How to create a great experience in fun and unique ways to create a dynamic culture.

Goal Setting

How to plan for success by setting achievable benchmarks.

Practice Perfect

Train in a way to get the right results by training correctly.