All Episodes

Is AI making brands more human?

The magic of cringe

Milan Design Week unpacked

Bama Rush, NIL, and student influencers

Brand naming Rule #1: Get uncomfortable

Brand generosity is working. Better than ever.

Pets are in their biohacker era

The problem isn’t AI. It’s mattering.

All things Expo West!

Biohacking is getting boo-ed

Hotels, airport destinations and bathroom doors

It's 2026. You're now a 'personal brand'. Now what?

Benito Bowl had so many brand lessons

Brands are refusing to scale and it's working

Mucinex is in the mascot game. Meet Mr Mucus

Where to eat, drink, shop, spa this Winter Olympics

The future of wellness

Do moms make the best CMOs?

Part 2: 2026 Predictions 🔮 across every category

2026 Predictions 🔮 across every category

Laid off? Stuck? Scared?

GOOD THINKING Gift Guide 2025

The 20 best brand campaigns of 2025

What can 18 athleisure brands teach you?

Is it time to retire the collab?

Altar’d State is the case study no one’s talking about.

Telfar and Clare V get it. Casper and many don’t.

Welcome to the trust economy

AI hates contradictions. Your brand should love them.

Savannah Bananas and Men’s Wearhouse don’t mix. Except they do.

Nike is a parable. Eugene Healey drops gems. Brands are now entertainers.

Ralph is thrifting, Margiela is selling art.

Diesel = the OnlyFans of Denim

Should your brand make a show?

Midlife is a massive market

Substack is the new LinkedIn. But better.

'Holistic' is rebranding. So is crisis management.

GOOD THINKING: China Edition

Brand bravery is a muscle

Marketing is dead. Make yourself useful.

Candid, hot takes on Cannes

Healthcare brands are quitting 'medical' branding

Tech bros are crying in saunas—it's needed.

The stunts don't stop

The final frontier for brands? Shame.

Luxury brands will soon be friction fiends

Branded Substacks? Only if done right.

How to build a brand for Alphas

Othership is mastering intentional branding

Instagram's Close Friends is the new loyalty program

Google nail it. Marimekko crushed. Loro Piana lost me.

The Ordinary dropped viral eggs. And brand brilliance.

Set Active mess up is brand gold, and Frida frees the (cracked) nipple.

Dude Wipes show us big butts attract crowds at Expo West

Lululemon has energy again—high energy.

Nike needed Skims. The reverse isn't true.

Need a lesson in worldbuilding? Watch Severance

Open AI's Super Bowl ad failed at humanity

Brands are fighting...with ads

Frida Baby's campaign hits (right on the nose)

Wellness brands will love 'Longevity Dads'

2025 prediction? Brands misbehaving

2025 Predictions 🔮 across every category

Liquid Death's latest collab is brilliant

JD Sports gave us modern parents for Christmas

GAP's marketing is great. They still need help.

Slack hired humans—and they made brand magic

Rhode knows how to hack your feed

The best marketing of 2024 just happened

Starbucks & AG-1 are brands with benefits

Did Burger King bite off more than it can chew?

Lore, fun and preciousness: What Nutter Butter is teaching us

The people want accessible extravagance

LA28 Olympics is a big opportunity for brands

Is RushTok bigger than back-to-school?

A very demure, very mindful follow-up podcast

Intergenerational marketing is the future

The power of brand

Pro tip: Don't mention your brand

Tears for Vera Bradley

Kids Lines & A Boomer Weightlifting Boom

Are we in an 'unbranding' era?

Deeper Dive: Milano Retail '24

GOOD THINKING WEEKLY - Episode 22

GOOD THINKING WEEKLY - Episode 21