All Episodes
Greenbook Podcast — 170 episodes
171 - Samuel Cohen & Fairgen on AI Digital Twins in Research
170 - Haley Kiernan of Mars Petcare on AI & Data Trust
169 - The Data Behind Diehard Fans: Mets Insights Unpacked
168 - Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
167 - CMB’s Morgan Williams on Qual Research, Ops, and AI
166 - Nikki Quast of Microsoft on AI’s Future in Market Research
165 - Feranmi Muraina on AI in Consumer Insights & Foresight
164 - Bridget Dalton of Truth Consulting on Reading the Future Through Culture
163 - How to Serve on a Board with Karen McFarlane (Kaye Media)
162 - Emma LaPorte on the Future of Insights at Crown Resorts
161 - How AI Is Changing Hiring in Insights & ResTech
160 - Bolt Insight’s Human-in-the-Loop AI Research
159 - Rebuilding the Burger: How Panera Bread Elevates Menu Insights
158 - Hot Fraud Summer: What 4 Billion Surveys Reveal About Data Risk
157 - Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
156 - Future of Insights in Latin America with Visa’s Paula Guarín
155 - Matt O’Mara, Cranbrook: AI, Jobs & the Insights Market
154 - Building Insights & Trust at SimpliSafe with Bethan Blakeley
153 - How a DIY Spirit Took Michelle Finzel from Small Business to DAP Global
152 - From Community to Clarity: ConvoTrack’s Approach to Insights
151 - B2B Research Reinvented: Matt Powell Talks Trust and Tech
150 - What Makes IKEA’s Insights Team a Strategic Powerhouse?
149 - Megan Ruxton on Mixed Methods in Market Research
148 - Cultural Relevance in Branding with Kira Greenberg
147 - How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden
146 - Inside Fandom, Innovation & Global Research with Sofia Gomez-Garcia of Warner Bros. Discovery
145 - Beauty Intelligence: Kalindi Mehta of Estée Lauder on AI & Trends
144 - Inside Qualtrics Edge: Ali Henriques on AI, Insights & Innovation
143 - Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission
142 - Navigating AI, Data Science, and the Future of Insights with Deb from Sigmoid Analytics
141 - Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
140 - Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
139 - Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research
138 - Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
137 - Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
136 - Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
135 - Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI
134 - Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
133 - Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short
132 - Empowering Women in Research with Michelle Andre & Jessica Sage from WIRe
131 - How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry
130 — Wealth & Purpose: The Transformation of the American Dream with Robert Moran
129 — IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights
128 — Packing Smarter: AI, Research, and the Evolution of Away’s Soft Side Luggage
127 — On the Radar: Future-Proofing Travel with Lufthansa’s Strategic Intelligence
126 — Listen Labs’ Path to Winning the Greenbook Insight Innovation Competition
125 — Innovation in Every Step with Nestlé’s Ritanbara Mundrey
124 — Building Global Standards in Qualitative Research: Martha Llobet on AQR’s Vision
123 — The Politics of Polling: A Deep Dive with Clifford Young
122 — AI and the Art of Asking Better Questions: A Conversation with Seth Minsk
121 — Data at Scale: How Walmart Luminate Powers Retail Innovation with Mark Hardy
120 — Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid
119 — Dare to Be Different: A Conversation with Pravin Shekar
118 — Sparking Your Career with Doug Keith and the ICN
117 — Cutting Through the Noise: Ensuring Data Quality in AI-Driven Research with Dynata
116 — Redefining Teamwork in Analytics with Nick Graham of Mondelez
115 — So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights
114 — Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research
113 — Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller
112 — Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo
111 — Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership
110 — Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur
109 — Unlocking Market Potential through White Space with Tulika Chikersal
108 — MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy
107 — Packaging, Innovation, & Launching Insights at Olly with Liz Raukohl
106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research
105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX
104 — Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care
103 — The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber
102 — Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman
101 — Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell
100 — The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly
99 — Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel
98 — Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt
97 — The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin
96 — Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
95 — Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss
94 — Endurance and Insight: Research Resilience with Ray Poynter
93 — Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton
92 — Beyond the Surface: Navigating the Depths of User Research with Steve Portigal
91 — Best Of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers
90 — A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi
89 — The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte
88 — QRCA's Leap into AI-Driven Research with Lauren Isaacson
87 — GRIT Report in Focus: Forsta's Take on a Tech-Driven Future
86 — Thinking in Paradoxes: Disruptive Insights with Chris Kocek
85 — Incentives That Work: Behavioral Lessons from Uri Gneezy's 'Mixed Signals'
84 — Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton
83 — Crafting Connection in a Quantitative Age: A Dive Into Innovative Qual with Robyn Rouse
82 — Leading with Curiosity: Rick Kendall's Blueprint for Modern Management
81 — Prescribing Change: Diversity's Impact on Healthcare & Research with Dan Fitzgerald
80 — Navigating the New World of Research: A Conversation with Publix Super Markets' Lorin Drake
79 — The Human Touch in AI-Driven CX: Strategies for Success with Jeannie Walters
78 — Rethinking Entrepreneurship for Mental Well-Being with Neil Seeman
77 — Marketing Ecosystems: Uncovering Natural Parallels with Erin Sowell
76 — Breaking Ground: Using Insights to Uphold Brand Values with REI's Jennifer Lu
75 — AI Roundtable: Facing the Next Frontier of Research with Julian Dailly, Lenny Murphy, and Gregg Archibald
74 — Beyond Buzzwords: Bridging the Gap with SurveyMonkey's 'Ask, Listen, Act' Protocol
73 - The Essence of You: Crafting a Personal Brand with Sequoyah Glenn
72 — Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie
71 — Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright
70 — Electrifying Insights: Exploring Automotive Electrification with Ben Lundin
69 — Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers
68 — Seamless Experiences, Lasting Impressions: Dish Network's CX Approach with Dave Duganne
67 — MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
66 — The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman
65 — Daredevils to Data: Exploring Consumer Behavior with Red Bull's Sarah Shain
64 — Mapping the Future: Geospatial Perspectives with Clara Mundia
63 — Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin
62 — Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler
61 — Empowering Transformation: Paramount's LGBTQ+ in America with David Pangilinan and Angel Bellon
60 — Best Of: Zappi - Net Zero and Hybrid Leadership in 2022
59 — Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis
58 — MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
57 — From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy
56 — Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller
55 — Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
54 — The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
53 — Breaking Out of the Box: Leveraging New Technology with Randall Beard
52 — Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor
51 — Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
50 — Agility in Action: Navigating the New Normal with Julian Dailly
49 — Emmanuel Probst: Crafting Brand Image Like a Fine Cognac
47 — Watchers on the Wall: Grant McCracken & Dave McCaughan
46 — DIY & Service: Adapting to Dynamism in Research
45 — Insights Alchemy: Refining the Craft of Research
44 – Digging Deeper: Behavioral Science & the Future of MRX
43 — Leaning Into Discomfort, Empathy, & Comprehensive Insights
42 — Optimizing Research Strategies with Behavioral Science
41 — Improving Data Integrity in a Gig Economy
40 — A Year In Review
39 — Best Of: How Walmart is Commercializing the Power of Data Science
38 — Uncovering Human Truths in Healthcare Research
37 — Painting a Picture of Identity with Narrative Psychology
36 — Decisions Over Decimals, Learning Intuition
35 — What to Make Of the Investment Activity in MRX?
34 — Deconstructing Fandom: How to Broaden Your Playing Field
33 — Order in Chaos, Foresight in Design
32 — A Female Founder at the Forefront of Inclusion
31 — Pioneering Applications for Neuroscience
30 - Are NFTs the Future of Brand Marketing?
29 - Get Ready for the Year of Joy
28 - Consumers Take the Wheel! Creating Value through Incentives
27 -Advancing Insights with Behavioral Biometrics
26 -Turn Disruption into Dynamism with Kantar's Walker Smith
25 - Hack Your Brain With Behavioral Science
24 - GRIT Sneak Peek: 2022 Business & Innovation Trends
23 - Rethinking the Aging Population with Dave McCaughan
22 - What Our Shifting Culture Means For Researchers, with Grant McCracken
21 - The Research Fraud Squad: On the Trail of Data Quality
20 - Is Your Sample Representative? Exploring Inclusivity
19 - Telling Better Stories with Data
18 - Reducing Friction to Drive Product Development
17 - Sage Start-Up Advice from GreenBook Pitch Winners
16 - Designing A Human-Centric Future with Stravito
15 - How Walmart is Commercializing the Power of Data Science
14 - From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
13 - What Brands Can Learn from the Launch of Pinterest Predicts
12 - Insight Communities: Flourishing In a Time of Change
11 - The Future of Consumer Feedback is Fun and Fiercely First-Party
10 - How to Deliver Quality Insights in a DIY World
09 - Democratizing Research with Dovetail, the Next ResTech Unicorn
08 - Designing a Research Team with Range
07 - Unpacking the ResTech M&A Landscape
06 - Are We Approaching A Sample Supply Crisis?
05 - GRIT Report Sneak Peek: The State of Insights In 2022
04 - Zappi: Net Zero and Hybrid Leadership in 2022
03 - The Wild, Wild, West of ResearchOps
02 - How DAOs Will (Re)Shape Research Organizations
01 - The World's First D2C Product Testing Platform with Dana Kim