All Episodes
Heads In Beds Show — 189 episodes
Run Your Vacation Rental Business Like A Poker Player
Should Your Direct Bookings Actually Be More Expensive Than The OTA Price?
Using AI Search To Plan Travel Won't Hurt Direct Bookings
Winning With Google Ads In 2026 For Your Vacation Rental Business
The 60-Day Booking Window Is Dead - Here's What To Do About It
Events Are Huge Vacation Rental Marketing Opportunities - Do You Take Advantage?
Are You Making Real or Fake Progress With AI?
What Is The Future Of Direct Bookings (With Arthur Colker)
Here's The Problems With Vacation Rental Marketing Attribution
How To Run A GEO/LLM Search Audit On Your Vacation Rental Website
Every Section You Need On Your Landing Page To Get More Homeowner Leads
Here's Why Hotels Can Be Better Than Vacation Rentals
Your Vacation Rental Website Traffic Is Up, But Your Bookings Are Down - Why?
AI Update: Q1 of 2026: OpenClaw, "Prompt Tracking" Useless?, Current AI Tools We're Using
Looking Back On Marketing Changes From 2020 to 2025...
Direct Bookings Aren't Free... Here's How To Understand Your Marketing Costs
Expanding Into NEW Vacation Rental Marketing Channels In 2026? Here's How To Make It Work...
How To Spend: $3k, $5k or $10k In Marketing Budget For Your Vacation Rental Company (Part 2)
How To Spend: $3k, $5k or $10k In Marketing Budget For Your Vacation Rental Company (Part 1)
ALL The Ways You Can Run Promotions For Your Vacation Rental Business
Multiple Vacation Rental Markets? It's Super Hard: And Here's Why....
Mobile vs Desktop Traffic Trends For 2026: Here's What To Work On
Here's How To Level Up Your Marketing With JUST 4 Hours Per Week
Compelling Vacation Rental Marketing Messages Have Common Traits
What To Consider When Building A New Vacation Rental Website
The Four Part Process To Build A Guest Marketing Plan
Is This The KEY To Getting More Bookings?
VRMA 2025 Recap: The Hot Seat Session, Industry Trends & More!
The Four Part Process To Build A Homeowner Marketing Plan
The "Do's" and "Don'ts" Of Using AI With Your Vacation Rental Marketing
Replay: The Vacation Rental Marketing Fundamentals You Need To Have In Place
10 Things You Can Do To Sign More Vacation Rental Properties This Fall
Revisiting Meta Ads vs Google Ads
Can You Really Compete With Airbnb? Nope...
How Are Direct Bookings Trending According To Industry Research Experts?
Here's What Trust Building Is Needed In The Vacation Rental Industry
Here's What To Look For When Selling Your Vacation Rental Business
The MOST Important Question To Ask Before Investing In Growth (Part II)
The MOST Important Question To Ask Before Investing In Growth (Part I)
Is Creating Content Even Worth It Anymore? A Debate
Breaking Down The Reasons WHY Guest Choose Vacation Rentals vs Hotels
How To Launch New Vacation Rental Listings And Get Them BOOKED
Build The Demand Formula For Your Vacation Rental Marketing
SEO, AEO, GEO, Oh My! What's The New Search Trend In Vacation Rental Marketing?
Here's ALL You Need To Know About Hiring A Marketing Team For Your Vacation Rental Business
The Success Framework: How To KNOW A Vacation Rental Will Work Well
Recapping Google Marketing Live 2025 For Vacation Rental Managers
Last Minute Marketing Tips To Boost Summer Occupancy
Photo & Video Assets: What Do You Need To Succeed?
Foundational Planning For Vacation Rental Business Success
Grab Bag Show: Vacasa, Growth, Inventory Churn, Data, May Thoughts & More...
Designing for Conversion: Best Practices For Vacation Rental Websites
Breaking Down The Ideal Marketing Audit For Vacation Rental Businesses
Breaking Down The Way The "Guest Booking Journey" Actually Works In 2025... (Part 2)
When To Use A Content Creator vs An Influencer To Grow Your Social Media Reach
Building Prompts For Better Responses From AI Tools
Breaking Down The Way The "Guest Booking Journey" Actually Works In 2025... (Part 1)
Building The Reputation Of Your Vacation Rental Business With The Right Reviews
If We Did It, Here's How: Our Thoughts On The Casago & Vacasa Merger
How To Build Trust For Guests To Want To Book On Your Vacation Rental Website
LLM & AI Tools Are Driving HOW MUCH Traffic To Vacation Rental Websites?
Showcasing Vacation Rental Properties To Get MORE Bookings
What Is Google Thinking About YOUR Content In 2025?
Understanding The Lingo: Performance Numbers For Your Vacation Rental Business
What Porter's 5 Forces Can Teach Us About The Vacation Rental Industry's Change Happening In 2025
Understanding The Lingo: Social Media Marketing For Vacation Rentals
Can We Build A Marketing Strategy With Just AI?
Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings
Revisiting Google Vacation Rentals For 2025 - How Is This Going For Google?
Merry Christmas!
Branded Stays & Lessons and Strategies from Hotels to Vacation Rentals
Building A Marketing Calendar For Your Vacation Rental Business (Updated for 2025)
BONUS: Recapping The DARM 2024 Conference From Our Perspective
Direct Response vs Brand-Only Marketing: What's The BEST For Building Your Vacation Rental Company?
Building Your Vacation Rental Marketing Fundamentals
Here's All Of The Google Products & Services You Use In Your Vacation Rental Business...
Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings
Understanding The Lingo For Your Vacation Rental Marketing: Email Marketing
Marketing Properties Based On Location vs Marketing As 'Collections' For Your Vacation Rental Website
Here's What To Look For In Your Monthly Vacation Rental Marketing Review
Understanding The Lingo For Your Vacation Rental Marketing: Organic Search
What 'Marketing Gaps' Still Exist In The Vacation Rental Industry?
Predictions For Where The Book Direct Movement Is Going (With Mark Simpson)
Data Driven vs Gut Feel Marketing: What Actually Works Better?
Foundational Marketing vs Ongoing Marketing Costs For Your Vacation Rentals Business
We Predict: What's Going To Happen With Google Search In The Next Year?
How To Adapt When New Homeowner Marketing Channels Open: The Secret Triangle (Part 2)
How To Adapt When New Guest Marketing Channels Open: The Secret Triangle (Part 1)
Celebrating The 100th Episode Of The Heads In Beds Show [LIVE RECORDING]
Design And Branding Tips To Get More Bookings & Attract More Homeowners
Building A Homeowner Communication Strategy To Retain And Attract More Inventory
Marketing Ideas You Can Do NOW To Get More Direct Bookings & Get More Homeowners
One Year Later: What's Up With Google Analytics 4 For Your Vacation Rental Business?
How To Build The Right Strategic Approach To Your Vacation Rental Marketing
How We're Using AI Today (Mid 2024 Update)
How To Build Your Budget For Vacation Rental Owner And Guest Marketing
What AI Summaries Are Doing To Travel Planning on Google
Conversion Killers That Are Hurting Your Direct Booking Progress
Things We Love From The Biggest Brands In Vacation Rentals
Is "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz?
Keyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental Website
The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company
How Much Should You Pay Attention To Your Vacation Rental Competition?
Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing
Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?
Ch-Ch-Changes: Do They Kill Your Direct Booking Biz?
Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing
The Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental Brands
Coming Up With A Brand Name That Sticks For Your Vacation Rental Company
Ways You Have NOT YET Used Social Media To Grow Your Vacation Rental Business
How To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental Biz
What Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business?
Explaining The BuildUp Bookings Vacation Rental SEO Framework: TLCK
Google Rebrands Bard To Gemini: Here Is What Google Is Planning
Why Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On...
What Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand?
When Social Media Is NOT The Right Marketing Channel For Your VR Business
How To Be A GREAT Client For Your Marketing Agency
The Reasons To LOVE Email Marketing To Get More Direct Bookings!
Google Is Leaning Into Vacation Rentals Even MORE With Structured Data?!
The Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part II
The Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part I
What You'll Need To Build An Annual Marketing Calendar
Building Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right Results
Tools & Lead Magnets You Can Use To Drive More Homeowner Leads
A Guidebook Is MARKETING For Your Vacation Rentals: Here's Why
When You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROI
Barry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?
How & Why To Build Guest & Owner Personas For Your Vacation Rental Marketing
Why Branded Google Ads Is The Right Move 99.9% Of The Time
Special Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie Gangas
Navigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental Website
Navigating the Aftermath of a Google Update [Part One] For Your Vacation Rental Website
Announcing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes]
5 Things You Should Be Doing With Video To Grow Your Hospitality Business in 2024
Running A Marketing Audit To Build YOUR 2024 Marketing Plan
Ways To Get More Shoulder Season Bookings With Your Marketing NOW
[Part 2] The Right Way To Build "SEO Content" For Your Vacation Rental Business
[Part 1] The Right Way To Build "SEO Content" For Your Vacation Rental Business
Is Your Paid Search Strategy A DUD Or A STUD?
What's It Like For One Of US To Book A Vacation Rental?
Is Your Vacation Rental Website A DUD Or A STUD? Here's What To Consider!
Why Is No Vacation Rental Manager Leveraging These Specific Marketing Tactics?
How YOU Can Target Guests On Facebook, Instagram & Google With Ads
What Would We Do: Marketing Edition
EVERYTHING You Need To Know About Keyword Research
The "Math" Behind Common SEO Metrics, Numbers And Data
Generative Search Experience in Google: What Does It Mean for Vacation Rentals/Hospitality?
Part III: Settings That'll Make Or BREAK Your Google Analytics 4 Reports
Leveraging Cognitive Biases To Get More Bookings For Your Vacation Rentals
Part II: Google Analytics 4 Is USELESS Without These Settings + Events...
The Vacation Rental Spring Slowdown Is Here - What Can You Do To Drive Demand?
Part I: The Basic Settings You NEED For The Upcoming Google Analytics 4 Move
[Live Show] RR Summit: People, Places, Planet: Marketing Sustainability With Your VRM Business
Is Listing On Airbnb The Same As "Marketing" For Your Vacation Rental Business?
Do Automated SEO "Audits" Provide ANY Value?
EVERYTHING You Need To Know About Google Search Console
Low Budget Ways To Get More Direct Bookings
Standing Out From The Vacation Rental Crowd In Your Market: How To Attract Owners & Guests
The Tools We Use To Increase Productivity And Get More Done In Less Time
Everything Google My Business For Your Vacation Rental Business
Crafting The Perfect Property Description To Maximize Your Bookings
Email Marketing 101 For Your Vacation Rental Business: Get More Bookings With Better Emails
The TRUTH Behind Link Building To Maximize Your Vacation Rental SEO Performance
Choosing Between Agency, Freelancer & In-House Marketing Teams For Your Vacation Rental Business
How to Leverage ChatGPT Into Your Vacation Rental Business
The Top Things That Happened in 2022 With A Look Ahead To 2023
Brand Building 101: How To Make Your Vacation Rental Brand Noteworthy
The 2023 Homeowner Marketing Master Class To Get More Properties
The 2023 Guest Marketing Master Class To Get More Bookings
How Rates & Pricing Impact The Success Of Your Marketing Efforts
The TRUTH About How To Leverage Influencers In Your Vacation Rental Marketing
The Most Effective Vacation Rental Advertising Channel: Google Ads!
The TRUTH About Running Facebook Ads For Your Vacation Rental Company
The Essential Building Blocks Of Building A Vacation Rental Company
VRMA Recap: Las Vegas 2022
Mistakes To Avoid When Re-Designing Your Vacation Rental Website
Choosing Content Topics To Build Your Vacation Rental SEO Strategy
The Future Of The Heads In Beds Show: Introducing Cohost Paul Manzey
Running Paid Search Ads For Your Vacation Rental Business
How Long Does It Take To See SEO Results With A Brand-New Vacation Rental Brand?
The #1 Metric That Measures The Power Of Any Vacation Rental Brand
The Top Marketing Tools We Use To Build Direct Booking Traffic
Google Ads vs Facebook Ads For Your Vacation Rentals: What's Better?
Generating Content Ideas To Build Direct Traffic For Your Vacation Rental Website
How To Get Last-Minute Bookings For Your Vacation Rentals
Building Assets For Your Vacation Rental Marketing
Finding High Value Direct Booking Sources
Pilot- Heads In Beds Show