All Episodes

98: The Four Realms of Leadership, and Tinker 2026

97: Types of Coaching Calls

96: Converting and Retaining Clients

95: Annual Plans: Should You Do Them for Growth Clients?

94: Toolkit Tour: Improving LEG

93: Toolkit Tour - Improving EHR

92: Toolkit Tour: Improving ROI

91: Toolkit Tour - Increasing NOB

90: Improving Client Conversions

89: The Six-Week Growth Challenge

88: The Two-Brain Exclusive Partners

87: The BRAIN model

The TBB Mission, Vision and Values

86: Our job isn’t to invent new systems. It’s to implement Two-Brain.

85: Why We Stopped Giving Clients Books as Gifts

84: AI, Bots, and Two-Brain Genies

83: What's Happening with Stage 1 and 2?

82: Golden Hour Coaching Calls

81: Frequency Vs Depth in Coaching

80: How to Help First - And Grow the Tribe

79: 🚨 New Referral Program: Get Paid to Bring the Right People In 🚨

78: When (And When NOT) To Do a Rate Increase

77: Clarity Creates Confidence

76: The Mentor Toolkit and Mentorbot (NEW!)

75: How Long Should A Client Stay in Two-Brain?

74: Behavioral Coaching

73: The Coach-In-Residence Program

72: Protecting Your Time and Professional Boundaries

71: The Group Coaching Trial

70: The Power of Proven Tools

69: Coaching vs Mentorship

68: Learned Helplessness

67: Being the Mirror

66: The Client's Avatar, Goals and Progress

65: Our Mentor Operating System

64: Lessons from Strategic Coach

63: The Strength Coach Collective

62: Using Negative Motivation To Create Action

61: Rewiring Your Mentees, with Brian Foley

60: Mentorship is Not Therapy

59: Our Role as Mentors, by Aleksandrina Angelova-Brandt

58: Using the Eisenhower Matrix with Golden Hour

57: The MentorBot

56: What Makes A Good NOB Goal?

55: The 2025 project Plan

54: Using the Golden Hour Challenge with Clients

53: Keeping Clients Aligned To Their NOB Goal, with Storm Strout

52: The 2025 Preview

51: The Annual Planning Process, 2024-2025

50: Why We Teach Gyms to Read a P&L

49: The Golden Hour Challenge

48: Challenges and Advantages in 2025

47: Why Clients Should Take More Money From Their Businesses

46: Awesome Habits for Entrepreneurs

45: Avoiding Boredom

44 - Doing it For Them

43 - Don't Experiment With Your Clients

42 - Inputs and Outcomes, with Colm O'Reilly

41 - Communicating between calls, with Brian Strump

38 - Changing Long-Held Beliefs, with Taryn

37 - Using the Annual Plan on Monthly Calls, with Gary

40 - Using the Connect-4 Exercise, with Gary Walsh

36: Changing a Client's State, with Aleks

35: How to Receive a Client Best

34 - Why We're Doubling Down on The Mentor Team

33 - Help First? Help Most? Help Best - What's the Difference?

32: Sell Week

31: What The Top-Achieving Client Have In Common

30: Working Outside Our Niche

29: What I Learned From 84 Award Nominees

28: The 3 Phases of Skill Acquisition

27: What "8-Year-Old-Easy" REALLY Means

26: Changing the Conversation

25: Accuracy Vs. Precision

24: Programming for Business

23: Sticking To The Plan

22: The Curse of Optionality

21: Task Switching

20: The Cynical Avatar

19: The Skeptical Avatar

18: The Swerving Avatar

17: The Lost Avatar

16: The Stalled Avatar

15: The Flat Avatar

14: The Buddy Avatar

13: The Classic Avatar

12: The "Exceptional" Avatar

11: Playing Offense

10: Second-Order Thinking

09: Coaches and Mentors

08: Contribution Margin and the 4/9 model

07: Why I Didn't Sell My Gym

06: Should an advanced client do the Stage 1 / Stage 2 material?

05: Why We're a 1:1 Practice

04: Clarity

03: Evidence-Based Decision Making

02: Keep it Simple

01: Focus