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All Episodes - How I Became...

Discover the remarkable stories behind successful startups on 'How I Became...'.Join me, Kelly Yefet, as we dive into the journeys of extraordinary founders, marketers, investors, and industry experts. Uncover the breakthrough moments, challenges, and strategies that propelled their ventures to greatness. Each episode delivers inspiring narratives and practical insights for entrepreneurs of all stages. Get ready to be captivated by the untold tales of innovation, resilience, and triumph in the world of startups. Tune in now to fuel your own entrepreneurial journey.Interested in marketing and growth support for your business? https://www.kellyyefetconsulting.com/

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31 Episodes

#32 - Tom Leung, MSc PhD [Undesigned Path], Founder, BenchSci thumbnail

#32 - Tom Leung, MSc PhD [Undesigned Path], Founder, BenchSci

09/26/2024 127680 min 0 sec

In this episode of the How I Became podcast, host Kelly Yefet interviews Tom, the founder of BenchSci, who shares his journey from aspiring doctor to entrepreneur. Tom discusses the challenges he faced in academia, the importance of antibodies in research, and how he identified a business opportunity to help scientists find better antibodies. He reflects on the significance of building a strong team, the difficulties of pitching to investors, and the evolution of BenchSci's business model. Tom also dispels common myths for future founders and emphasizes the importance of perseverance and adaptability in entrepreneurship.Please like, comment, and give us a 5 star rating to keep the momentum going! Need help from a fractional Marketing team? Reach out to kelly at kellyyyefet@gmail.com

#31 - Vivian Liu [Risk Taker], Founder, Mae (Making Auto Easy) thumbnail

#31 - Vivian Liu [Risk Taker], Founder, Mae (Making Auto Easy)

09/19/2024 150060 min 0 sec

We know Bumble, Tinder, and all the other dating apps... but what about a dating app for cars? OK, it's not exactly like that, but Vivian Liu, founder of Mae - Making Auto Easy is developing a match-maker tool for consumers to find the perfect car for them. An immigrant family, moving to Canada from China, watching her dad struggle as an entrepreneur, but ferociously still trying to succeed inspired her spirit to never give up. In this episode of the How I Became podcast, Kelly Yefet interviews Vivian Liu, founder of MAE, a tech startup in the automotive industry. Vivian shares her journey of becoming a risk-taker, the challenges of being a woman in a male-dominated field, and the importance of mentorship and networking. She discusses the impact of her family's entrepreneurial background on her own journey, the struggle for work-life balance, and the significance of choosing love over career aspirations. Vivian also reflects on the early days of building her startup, the necessity of pivots, and the myths surrounding entrepreneurship.Please like, comment, and give us a 5 star rating to keep the momentum going! Need help from a fractional Marketing team? Reach out to kelly at kellyyyefet@gmail.com

#30 - Suzanne Mason [Confident], Co-Founder & COO, Sprout Family thumbnail

#30 - Suzanne Mason [Confident], Co-Founder & COO, Sprout Family

09/11/2024 153780 min 0 sec

Ready for a deep dive into the world of entrepreneurship, fertility, and breaking barriers? On this episode, we’re joined by Suze Mason, co-founder and COO of Sprout Family, as she takes us through her inspiring journey of launching a company with a mission to make fertility, surrogacy, and adoption care accessible to all Canadians through employer benefits.Suze saw a glaring gap in fertility care coverage in Canada and set out to tackle the financial barriers that hold so many people back from starting or growing their families. She shares the pivotal lessons she’s learned about building meaningful relationships, the power of open communication, and why it’s time to bring reproductive health into the spotlight.But we’re not sugar-coating it. This episode touches on some vulnerable and real stories about fertility struggles, so please be mindful of the trigger warnings.Key Takeaways:Sprout's Mission: Making fertility, surrogacy, and adoption care accessible across Canada through innovative employer benefits packages.Canada vs. The World: Fertility coverage in Canada lags behind, with only 2% of employers offering it—compared to 50% in the US.Entrepreneurship Lessons: Building relationships and effective communication are key to validating demand and aligning stakeholders in any business.Breaking the Silence: Open conversations about reproductive health are essential to break stigma and support those on their fertility journeys.Men in Fertility: Men play an active role, and male factor infertility needs more attention in the conversation.Changing the Landscape: More companies are waking up to the importance of fertility coverage, recognizing that reproductive health is critical for employee wellbeing.Founder's Mindset: Being a founder doesn’t mean being a rebel—it’s about leveraging skills from your past roles to create meaningful change.This conversation will leave you empowered, informed, and ready to reframe how we think about reproductive health and entrepreneurship. Tune in!

#29 - Phillip Haid [A Better Leader], Founder & CEO, Public Inc. thumbnail

#29 - Phillip Haid [A Better Leader], Founder & CEO, Public Inc.

09/05/2024 156420 min 0 sec

Phillip Haid, founder and CEO of Public Inc, discusses the concept of profit with purpose and how to embed social and environmental impact into business strategies. He shares his journey of convincing companies to embrace this idea, even in the face of skepticism and risk aversion. Haid emphasizes the need to transform capitalism to address societal and environmental challenges, and highlights the importance of curiosity and understanding different perspectives in driving social change. His upbringing in a liberal Jewish household and Catholic school influenced his values of social justice and curiosity. The conversation explores the evolution of marketing and the response to purpose-driven marketing. It also delves into the challenges and myths of entrepreneurship, emphasizing the importance of resilience and determination. He shares a successful campaign example that merged business interests and societal impact, highlighting the need for authenticity and transparency. The conversation concludes with a discussion on the personal growth and leadership development experienced throughout the entrepreneurial journey.Like, comment and share! -----Interested in brand or growth marketing support, reach out to kelly at https://kellyyefetconsulting.com/

#28 - Jaimie Harris [20 year, over night success], Founder and CEO of This Is J thumbnail

#28 - Jaimie Harris [20 year, over night success], Founder and CEO of This Is J

08/29/2024 151260 min 0 sec

Jaimie Harris, the brilliant mind behind This Is J, a female-founded, made-in-Canada pajama and loungewear brand. If you’re not familiar, This Is J specializes in crafting ultra-soft bamboo pajamas, robes, loungewear, and cozy accessories that redefine comfort and style. The brand recently celebrated its 20th anniversary, and was proudly recognized as one of Canada's Fastest Growing brands in 2022. This Is J is a favourite of everyone from Emily Blunt to our very own Meredith Shaw – the latter of whom declared just last month on Breakfast Television that This Is J is her “absolute favourite pajama brand.” Given the remarkable journey and impact of This Is J, I believe it's high time to shine the spotlight on the visionary behind the brand. Jaimie Harris's story is one of passion, perseverance, and innovation, and I'm eager to share her story with you! TakeawaysFamily support and influence can play a significant role in an entrepreneur's journey.Learning from both wins and losses is crucial for personal and business growth.Networking and mentorship are valuable resources for entrepreneurs.Celebrity endorsements and securing deals with renowned stores can be exciting milestones in a business.Pivoting and adapting during challenging times, like the COVID-19 pandemic, can lead to growth and success. Pivoting a business to e-commerce during the COVID-19 pandemic requires being already set up for online initiatives and having a strong team in place.Balancing work and family life as a CEO and mother requires support at home and at work.Launching a business doesn't require everything to be perfectly planned; learning and growth come from interacting with customers and adapting to their needs.Success is often the result of years of hard work and continuous growth.

#27 - Tim Johnson [Failing Ahead], Head of Brand Partnerships at Blossom | Founder of Couply

08/22/2024 178620 min 0 sec

Tim Johnson, Head of Brand Partnerships at Blossom Social, shares his journey from being a startup founder to his current role. He discusses his experience at Wattpad, the app for readers and writers, and the rapid growth and acquisition of the company. Tim also talks about his failed startup, Couply, and how it has transitioned into a successful side hustle. We dig into the importance of setting up a structure that allows a business to run without needing constant attention. Tim is now focused on building brand partnerships at Blossom Social, an app for retail investors. We also dive into his journey as a founder and the different types of founders: product-focused founder and end-state focused founders. Tim highlights the unique position of Blossom in the wealth management industry and the opportunity to make a significant impact.From start to finish, we explore so many topics, ideas, and theories. Like, Comment, Share and give us 5 STARS if you love it!

#26 - Laura Gabor [Canada vs USA Investing], Co-founder & COO, Ecologicca; Founder, What in the Tech thumbnail

#26 - Laura Gabor [Canada vs USA Investing], Co-founder & COO, Ecologicca; Founder, What in the Tech

08/08/2024 131340 min 0 sec

In this episode of How I Became, I spoke to Laura Gabor. She is the co-founder & COO at ecologicca, the founder of What in the Tech, and avid investor and loves community building. We discuss her fundraising experiences in the US and how it compares in Canada, noting differences in risk tolerance and capital availability. She shares her journey with ecologicca, a company focused on improving indoor air quality and predictive health modeling, inspired by her co-founder's struggles with poor air quality. We also explore her side project, What in the Tech, which provides resources and support for tech founders. Being a founder is not easy, nevermind spending time trying to understand resources, tools, and the lingo. This is what she's working to unlock.Take AwaysFundraising in the US is often easier and faster compared to Canada, where investors are more risk-averse and have less capital available.The Canadian tech ecosystem tends to focus on B2B SaaS companies, while the US is more open to different industries and hardware startups.Ecologicca is a company that focuses on indoor air quality and uses IoT technology to monitor and improve air quality in buildings.The company's products produce hydroxyls, which are responsible for fresh air outdoors, and have been used by NASA.Ecologicca aims to provide clean air for everyone, regardless of their location or financial means. Ecologicca creates hydroxyls to improve indoor air quality and reduce the spread of diseases like COVID-19.What in the Tech is a side project that provides resources and support for founders in the tech industry.Data and technology play a crucial role in both Ecologica and What in the Tech.Laura is passionate about advocating for underrepresented founders and creating a more inclusive and diverse innovation ecosystem.

#25 - Anjali Dhaliwal [Shroomz & Business Planning], Co-founder & CEO @ Avo. thumbnail

#25 - Anjali Dhaliwal [Shroomz & Business Planning], Co-founder & CEO @ Avo.

07/25/2024 129420 min 0 sec

"You determine what your life is. Everyone is going to be dealt bad cards. It's your choice on how you handle those."Anjali, co-founder of AVO, shares her journey in entrepreneurship and the founding of AVO, a copy trading platform for cryptocurrencies. She discusses the importance of financial literacy and how her upbringing and parents' emphasis on financial education influenced her. Anjali also talks about the challenges of coming from a tough high school and how she overcame them to succeed. She emphasizes the importance of networking and cold outreach in getting opportunities and shares tips for founders in navigating the VC space. Anjali also discusses the importance of falling in love with the problem, not the solution, and the role of customer discovery in shaping the direction of the company. She dispels the myth that founders make money quickly and highlights the need for passion and commitment to the problem. Finally, she shares her perspective on being a delusional CEO and the importance of conviction in building something impactfulTakeawaysFinancial literacy is crucial for personal and professional success.Networking and cold outreach can open doors and create opportunities.Customer discovery is essential for understanding the needs and pain points of your target audience.Fall in love with the problem, not the solution, and be open to pivoting.Building a successful company requires passion, commitment, and conviction.

#24 - Kaaveh Shoamanesh [Democratizing Privilege for the 99%], Founder & CEO @ Plaiced. thumbnail

#24 - Kaaveh Shoamanesh [Democratizing Privilege for the 99%], Founder & CEO @ Plaiced.

07/04/2024 44 min 19 sec

Being the dumbest person in the room can drive success; Feeling Dumb and facing failures; How growing up with a mom with schizophrenia shapes your world; Taking Action and Tying Value to Purpose; Bootstrapping vs VC and staying true to your north star; These are just a few themes of this episode. Kaaveh shares his journey from Canada to LA and his transition from aspiring actor to producer. He discusses the challenges he faced, including rejection and procrastination, and how he found his passion for product placement. Kaaveh also talks about his experiences in the entertainment industry, including his work on the TV show Love It or List It. He then delves into his role as a tech founder and the lessons he has learned in building a business. Additionally, Kaaveh opens up about the personal experiences and values that have influenced his success, including his mother's struggle with schizophrenia and his passion for helping immigrants integrate into their new countries. Kaaveh discusses the challenges and benefits of bootstrapping his business instead of seeking venture capital funding. He emphasizes the value he places on purpose, time, and freedom, and how these factors have influenced the growth and trajectory of his company. Kaaveh also shares his experience pitching at Startup Montreal and how it led to a pivotal decision to pivot the business. He highlights the importance of aligning with one's ethos and making a real difference, rather than solely focusing on financial success. Kaaveh dispels the myths that every company needs to be a billion-dollar valuation and that chasing success is necessary, instead advocating for attracting success through gratitude, positivity, and taking consistent action.TakeawaysTransitioning from one career path to another can lead to new opportunities and personal growth.Rejection and failure can be valuable learning experiences that shape your journey.Being naive and willing to ask questions can lead to success as a founder.Personal experiences and values can drive your passion and purpose in business.Helping immigrants integrate into their new countries can have a profound impact on their success and well-being. Bootstrapping a business allows for more control and freedom, but may result in slower growth compared to venture capital funding.Aligning with one's purpose and values is more important than chasing financial success.Pivoting the business based on feedback and aligning with one's ethos can lead to more meaningful and impactful work.Not every company needs to be a billion-dollar valuation to be successful.Attracting success through gratitude, positivity, and consistent action can lead to positive outcomes.

#23 - Drew Train [Make Good Money], CEO & Co-founder @ Oberland. thumbnail

#23 - Drew Train [Make Good Money], CEO & Co-founder @ Oberland.

06/27/2024 41 min 19 sec

Drew Train set up shop as Co-Founder and President of OBERLAND, the agency for purpose-driven brands, with Bill Oberlander in May of 2014. Previously, Drew started the social-good practice at J. Walter Thompson New York, called JWT Ethos. He now frames the go-to-market approach for OBERLAND and runs the business with purpose-driven marketing at the core. He has also served on the Board of Directors at Summer Infant and lead accounts for HSBC, UPS, Puma, Verizon and Lufthansa.Key Take AwaysPurpose is becoming increasingly important in branding and marketing, and it is following a similar growth trajectory as digital did.Building a purpose-driven agency requires patience, authenticity, and a long-term view of brand equity.While there may be challenges and doubters, founders should remember that no one has all the answers and everyone is figuring it out as they go.Consumers can be forgiving, but brands need to be authentic and consistent in their purpose-driven efforts to build lasting brand love.Purpose is not just about marketing and communications; it should be implemented within organizations through policies, benefits, and actions.The myth that all founders have it all figured out is not true; everyone is trying to navigate the challenges and uncertainties of entrepreneurship.

#22 - Brett Willms [Is Pivot a Bad Word?], Serial Inventor, Founder @ Laetro. thumbnail

#22 - Brett Willms [Is Pivot a Bad Word?], Serial Inventor, Founder @ Laetro.

06/20/2024 41 min 47 sec

Brett Willms shares his journey as an entrepreneur, starting from a young age when he played a game with his mom to imagine things that should be there in the environment. His foray into problem identification. He developed a practice of coming up with ideas to make the world better, which became a formative practice. At Google, he learned about strategic decision-making and leadership. He emphasizes the importance of resilience, adaptability, and daily rhythm in entrepreneurship. Brett Willms discusses the origins and evolution of Laetro, a platform that connects world-class illustrators and animators with businesses. Laetro has developed an AI platform called the Content Generation Suite for Professionals, which allows creatives to generate on-brand photography, illustration, and copy with a mission for #ResponsibleAI. The platform ensures that creatives are compensated and credited for their work, and it also facilitates collaboration to improve the quality of AI-generated content.

#21 - Emilie Schario, Founder & CEO @ Turbine. [The Risk Averse Founder] thumbnail

#21 - Emilie Schario, Founder & CEO @ Turbine. [The Risk Averse Founder]

05/21/2024 37 min 51 sec

From Risk-Averse to Founder: Emilie's Career Journey The Importance of Customer DiscoveryMeet Emilie, CEO & Founder of Turbine. In this episode Emilie discusses her career journey and how she became a founder despite being risk-averse. She talks about her experience with Venture for America and how it helped her get into startups. She also shares her experiences working at Smile Direct Club, GitLab, and Netlify. We dive into the importance of having a supportive village and not trying to do everything alone, especially as a working mom. She also discusses the mindset shift she had when starting her own company, Turbine. Emilie shares her experience as a founder and the lessons she learned along the way. She emphasizes the importance of finding a work-life balance that works for you and not feeling guilty about it. Her upbringing in an immigrant family influenced her as a founder and leader, and we dig into this. She also highlights the dedication and diligence of her customers and the value they bring to the company. Finally, Emilie dispels the myth that successful founders fit a specific stereotype and encourages aspiring entrepreneurs to believe in themselves.PS Yes - Crossfit was mentioned. Love this episode, and can't wait to hear your thoughts!

#20 - Naman Budhdeo, 4x Founder, General Partner @ Antler. [Fully Bootstrapped Turned VC] thumbnail

#20 - Naman Budhdeo, 4x Founder, General Partner @ Antler. [Fully Bootstrapped Turned VC]

05/06/2024 41 min 47 sec

Naman Budhdeo, General Partner at Antler, shares his entrepreneurial journey and startup success. Growing up around two entrepreneurs, Naman was inspired to become an entrepreneur himself. His first four businesses were in the travel space, where he identified gaps in the market and built innovative solutions. He has had a fascinating journey, from founding and exiting 3 travel technology businesses, including Flight Network and TripStack. FlightNetwork.com is one of Canada's largest online travel agencies with teams of over 600 people in 7 offices using technology and a superior online user experience to generate over $1B in sales a year to millions of customers. His business was named one of Canada's Fastest Growing Companies by PROFIT Magazine 6 consecutive years from 2009 to 2015.TripStack, just as impressive, a growing B2B Travel Technology company whose vision is to change the way millions of people travel. In 2019, TripStack and FlightNetwork were acquired by Swedish based Etraveli (owned by CVC Capital Equity Partners). And Naman then took a leap to Antler. Naman has been a member of YPO for 9 years, a finalist for EYs Entrepreneur of the year in 2009 and 2010, one of Canada's top leaders in the Top 40 under 40, and the impressive accolades go on. But, instead, I want to jump into our conversation Naman, let’s start at the beginning. What made you interested in entrepreneurship. In this episode, Naman reflects on the challenges and proud moments of building and growing his businesses, emphasizing the importance of building a strong team and surrounding himself with people who knew more than he did. He also discusses the decision to bootstrap his companies and the considerations for founders when deciding whether to seek venture capital funding. We discusses the challenges of scaling a business, making difficult decisions, and the importance of education. Naman also talks about his involvement in a family foundation and the impact of AI on the startup ecosystem. He emphasizes the importance of people-first investing and dispels the myths of founder market fit and the need for a technical founder.Please subscribe, like, comment and share!

#19 - Megan Rafuse, Co-Founder Shift Collab. [Therapist turned CEO] thumbnail

#19 - Megan Rafuse, Co-Founder Shift Collab. [Therapist turned CEO]

04/10/2024 51 min 19 sec

Megan Rafuse, the CEO and Co-Founder of Shift Collab, is growing Canada’s largest online mental health practice that prides itself on being female and clinician-owned. Megan is an innovator in the mental health space and a winner of the 2023 Top 100 Most powerful women in the women’s executive network. With over 13 years of experience as a registered social worker and psychotherapist, Megan has leveraged her expertise to address a critical gap in the mental health sector, creating a platform that is clinician-first and committed to providing accessible, relatable, and ethical mental health care.Megan is not just a business leader; she is a vocal advocate who has co-created several high-profile mental health education programs, reaching over half a million people worldwide. Her work as a speaker and advisor has made significant impacts in the Canadian mental health and startup communities.In this episode, she discusses her personal experience with grief and loss, which led her to create a platform that provides accessible and relatable mental health care. Megan emphasizes the importance of addressing mental wellness and mental illness on a continuum, and highlights the need for strong therapeutic rapport between therapists and clients. ShiftCollab handpicks therapists and focuses on their development to ensure quality care for clients. The platform also offers a fit guarantee, allowing clients to find the best therapist for their needs. Megan Rafuse discusses the importance of ethical duties in therapy and the responsibility to refer clients to the best fit therapist. She shares her transition from therapist to CEO and the challenges and learning curves that come with it. Megan also talks about her co-founder and husband, and how they navigate their roles in the business and their personal relationship. She debunks myths about being a founder and emphasizes the importance of community and asking for help. Megan's journey is titled 'How I Became a Therapist Turned CEO.'TakeawaysMental health and mental illness should be viewed on a continuum, with a focus on mental wellness and self-care.Therapy is like dating, and finding the right therapist is crucial for a strong therapeutic rapport.ShiftCollab handpicks therapists and invests in their development to ensure quality care for clients.The platform offers a fit guarantee, allowing clients to find the best therapist for their needs. Therapists have ethical duties to refer clients to the best fit therapist if they don't have the appropriate training or modality.Transitioning from therapist to CEO requires learning and adapting to new roles and responsibilities.Having a co-founder and partner in business can bring unique challenges and opportunities for growth.Debunking myths about being a founder, such as the idea of being self-made, and emphasizing the importance of community and asking for help.The journey of becoming a therapist turned CEO is a continuous learning process and requires embracing new roles and responsibilities.

#17 - Kristen Gale, Founder and CEO of The Ten Spot. [Life at a 10] thumbnail

#17 - Kristen Gale, Founder and CEO of The Ten Spot. [Life at a 10]

03/27/2024 56 min 43 sec

Kristen Gale shares her journey of starting and growing The Ten Spot, a trailblazing beauty bar chain. She talks about her inspiration for the business and how she combined elements of nail bars and high-end spas to create a unique experience. We discuss the challenges Kristen faced and the lessons learned along the way. Why she decided to transition to franchising and the benefits it brought to her business in this tell-all. Kristen Gale, founder of The Ten Spot Beauty Bar, discusses building a business with franchise partners and the benefits of the beauty bar industry for work-life balance. She emphasizes the importance of creating a positive company culture and aligning values with franchise partners. Kristen also shares her journey of becoming strategic in business and the significance of purpose, core values, and vision. She highlights the goal of making people feel like a 10 and the process of assessing franchise partners. Kristen discusses the expansion into the US market and debunks myths about having it all. She concludes by sharing her philosophy of living life at a 10.Enjoy and don't forget to subscribe and toss a 5 star rating so we can continue to grow and attract 10/10 talent like Kristen!

#16 - Fatima Zaidi, Founder & CEO | Co-Chair #tech4sickkids. Well Rounded thumbnail

#16 - Fatima Zaidi, Founder & CEO | Co-Chair #tech4sickkids. Well Rounded

03/13/2024 50 min 52 sec

Meet the powerhouse, Fatima Zaidi, the founder and CEO of Quill Inc a full-service podcasting hosting platform and production agency that helps brands launch and amplify their voices through the power of podcasting. Fatima's vision and leadership have not only propelled her company to the forefront of the industry but have also earned her a spot in the limelight as a respected speaker and media commentator.With accolades such as being named in the Top 30 Under 30, receiving the Veuve Bold Future Award, and being recognized as Young Professional of the Year, Fatima's trailblazing journey is nothing short of inspiring. Her insights on media trends and the importance of fostering a diverse and inclusive culture have led her to keynote on world stages alongside legends like Gary Vaynerchuk and Richard Branson.A dedicated philanthropist, serving as the Co-Chair of the #Tech4SickKids council for SickKids Hospital, and an academic, imparting her knowledge as a professor at the University of Toronto. Her multifaceted career even includes a highlight of sharing a panel with Beyonce’s father!In this episode we discuss the importance of video distribution for podcasts and the challenges of reaching a wider audience. She shares her journey of becoming a podcasting expert and the gap she identified in the market that led her to start Quill. Fatima emphasizes the need for data-driven approaches to podcasting and how it can provide measurable ROI for brands. She also highlights the balance between creativity and business management as a CEO. Additionally, Fatima discusses the significance of philanthropy in her company's culture and the impact it has on employee retention. Lastly, she reflects on her experiences sharing the stage with industry icons like Gary Vee and Richard Branson and the lessons she has learned from the five regrets of the dying. In this conversation, Fatima Zaidi shares her insights and experiences as the CEO of Quill, a podcast production company. She emphasizes the importance of prioritizing joy and work-life balance, and how it has contributed to her success. Fatima also discusses the challenges of starting a business in a challenging space and how she overcame them through bootstrapping and strategic decision-making. She highlights the value of investing in team development and creating a culture of growth. Additionally, Fatima dispels the myth that online tactics can replace offline connections, emphasizing the power of building genuine relationships. Overall, her journey showcases the importance of being a well-rounded CEO.

#15 - Chris Carder, ThinData | Schulich Startups. Master Networker thumbnail

#15 - Chris Carder, ThinData | Schulich Startups. Master Networker

02/21/2024 53 min 7 sec

"I am your creator" Chris Carter, the executive director of the Office of Innovation and Entrepreneurship at Schulich School of Business, shares his journey and the growth of Schulich Startup. He emphasizes the importance of embracing challenges and the myth that entrepreneurs need to dispel. Chris also discusses the impact of selling a business and the need for founders to reflect on their identity and purpose. He highlights the significance of listening and the role it plays in the success of entrepreneurs. Overall, Chris's story showcases the power of building a supportive community and the value of continuous learning and growth. In this conversation, the guest emphasizes the importance of sales skills for founders and how it can make or break a business. They discuss the misconception of hiding in the background and delegating sales responsibilities, highlighting the need for founders to become the greatest salesperson in the company. The conversation also touches on the role of founders as the face of the company and the need for effective communication and storytelling. Lastly, the guest shares their journey of evolution and becoming a master networker and community builder.TakeawaysEmbrace challenges and view them as opportunities for growth and learning.Reflect on your identity and purpose as a founder, especially after selling a business.Develop strong listening skills and actively seek different perspectives.Build a supportive community and prioritize the well-being of your team.Continuously learn and adapt to new situations and environments. Founders need to develop strong sales skills to ensure the success of their business.Even if founders have co-founders or team members with sales expertise, they still need to be actively involved in selling and communicating the company's vision.Founders play a crucial role as the face of the company, interacting with stakeholders and effectively telling the company's story.Continuous personal growth and development, including becoming a master networker, are essential for founders.

#14 - Allen Lau, Wattpad | Two Small Fish Ventures. Learning Machine thumbnail

#14 - Allen Lau, Wattpad | Two Small Fish Ventures. Learning Machine

02/16/2024 56 min 35 sec

Alan Lau, the co-founder of Wattpad, lead one of Canada's largest tech exits to Naver at $660M. She shares his journey as a recovering CEO and his transition to post-CEO life. He discusses the challenges and stress of being a CEO and the need for recovery. Alan also reflects on his decision to start his new venture, Too Small Fish Ventures, and the focus on investing in the next frontier of computing and its applications. He dispels the myth of glamour in entrepreneurship and emphasizes the struggles and perseverance required for success. In this conversation, Allen Lau discusses the challenges of scaling a startup and the importance of learning and growth in entrepreneurship.TakeawaysBeing a CEO is a stressful job that requires recovery.Transitioning to post-CEO life can provide new challenges and opportunities for growth.The decision to become an entrepreneur is influenced by personal experiences and family expectations.Scaling a company requires different skills and the ability to adapt as a leader.Building a successful business involves perseverance and the ability to navigate challenges.Monetization models can evolve over time and require balancing user experience with revenue generation.Integrating AI into a business can provide valuable insights and drive growth.Investing in the next frontier of computing and its applications can lead to innovative opportunities.Entrepreneurship is not glamorous and requires hard work and resilience.Dispelling myths for entrepreneurs can help set realistic expectations and provide guidance for success. Scaling a startup requires juggling multiple responsibilities and challenges.Entrepreneurship is not as glamorous as it may seem, and it involves hard work and difficult days.Continuous learning and growth are essential for success in entrepreneurship.

#13 - Erica Pearson, Vacation Fund. Founder thumbnail

#13 - Erica Pearson, Vacation Fund. Founder

02/10/2024 49 min 52 sec

🎙️ Empowering Entrepreneurs: Erica Pearson, Founder of Vacation Fund 🌍✈️Erica Pearson, the visionary behind Vacation Fund, shared her journey - her entrepreneurial spirit, resilience, and the pursuit of a balanced life.Originally from the world of Capital Markets, Erica transitioned into the competitive arena of entrepreneurship, founding Vacation Fund—a fintech startup aimed at revolutionizing employee benefits through employer-matched vacation savings. Despite facing challenges along the way, including navigating the complexities of raising $500K in investment and balancing the demands of motherhood, Erica remained steadfast in her mission to empower individuals to prioritize travel and holistic well-being. When she decided to sunset the business in a post covid world, she found new meaning in work-life balance and passion in her work.Tune in as Erica shares her insights on the importance of focus, the pitfalls of splitting attention, and the honest assessment of pain tolerance in entrepreneurship. From her experience as a startup founder to her current role as a Growth Account Executive at Sprout Social, Erica's journey offers valuable lessons for aspiring entrepreneurs and working parents alike.✨🌟 Don't miss this inspiring conversation with Erica Pearson—click the link below to listen now! 🌟🎧After listening, be sure to leave a ⭐️5-star rating and a glowing review on your preferred listening platform. Your support helps us attract incredible guests like Vitalii, ensuring each episode is packed with valuable insights and inspiration. Don't forget to like, comment, and share—your engagement fuels our growth and enables us to continue bringing you top-notch content!Stay tuned for more stories of innovation, resilience, and the pursuit of passion!

#12 - Vitalii Dodonov, Stan. Founder thumbnail

#12 - Vitalii Dodonov, Stan. Founder

02/09/2024 41 min 33 sec

🎙️ Empowering Creators: Vitalii Dodonov, Co-Founder of Stan 🚀Today, we're thrilled to welcome Vitalii Dodonov, the Co-Founder and Head of Engineering at Stan, to our podcast. Originally hailing from Russia, Vitalii's journey led him to Canada in 2014, where he brought his wealth of expertise from renowned companies like Deloitte and eBay into the realm of entrepreneurship.At Stan, Vitalii and his team are reshaping the landscape of creator monetization, boasting more than 20,000 global customers who collectively earn over $50 million annually. As a first-generation immigrant, Vitalii is deeply passionate about empowering individuals to take control of their careers and work for themselves.Join us as we delve into the fascinating success story behind Stan and explore Vitalii's journey as a co-founder. From his early days to the present, Vitalii shares insights into the challenges and triumphs of building a platform that empowers creators worldwide.🚀✨ Don't miss this enlightening conversation with Vitalii Dodonov—click the link below to listen now! ✨🎧Stay tuned for more inspiring tales of entrepreneurship, innovation, and empowerment!

#11 - Erin Bury, Cofounder, Willful. Accidental Entrepreneur thumbnail

#11 - Erin Bury, Cofounder, Willful. Accidental Entrepreneur

01/30/2024 48 min 26 sec

🎙️"Entrepreneurship is contagious" - Erin Bury, Founder of WillfulErin Bury, the accomplished female founder and co-founder of Willful, an innovative online platform revolutionizing estate planning in Canada. Erin, a mom of two, shares her inspiring transition from a career person with 15 years of experience in startups and small businesses to a dynamic entrepreneur reshaping the legal landscape.Erin shares her unique mindset shift from the corporate world to entrepreneurship, highlighting the challenges and triumphs of navigating this transformative journey. As a leader, she discusses the qualities and mindsets crucial to her success, especially as a woman in a leadership role. Maternity leave and family focus become integral topics as Erin reflects on their impact on both her personal life and the growth of Willful.Erin shares the genesis of Willful and her experience on Dragons Den 🐉. She unravels the early days of the company, from raising $100,000 from friends and family to navigating a $750,000 convertible debt round. Erin discusses the evolving goals of the business, metrics that have shaped its growth, and unexpected challenges encountered along the way. The role of community and user feedback in development takes center stage as Erin provides insights into the company's trajectory.🚀✨ Don't miss this enlightening conversation with Erin Bury—click the link below to listen now and please don't forget to subscribe and give us a rating!! ✨🎧Stay tuned for more captivating stories of entrepreneurship, growth, and innovation!

#10 - Jaclyn Chen, Cofounder, Benepass. Confident Chameleon thumbnail

#10 - Jaclyn Chen, Cofounder, Benepass. Confident Chameleon

01/15/2024 46 min 29 sec

Embark on a captivating journey with Jaclyn Chen, the visionary co-founder and CEO behind Benepass, as she shares her story on the latest episode of the 'How I Became' podcast! Meet the trailblazer leading a revolution in flexible benefits, where Benepass ingeniously applies the pre-tax facet of health savings accounts (HSA) to lifestyle perks—all seamlessly consolidated on a single platform.Since its inception in 2019, Benepass has secured an impressive $14.7 million in funding from a diverse range of investors, including Alumni Ventures and Operator Partners. This episode delves deep into the entrepreneurial rollercoaster—navigating industry challenges, fostering equal co-founder dynamics, and making strategic investor choices. Get ready for an authentic dialogue that explores the highs, lows, and invaluable lessons learned along the way. #StartupJourney #Entrepreneurship #Benepass #HRTech

#9 - Marley Alles, Founder, rax. Founder thumbnail

#9 - Marley Alles, Founder, rax. Founder

12/18/2023 39 min 10 sec

🎙️ Empowering Wardrobes: The Journey of Marley Alles, Solo Founder of Rax 👗This on hits close to home. I had the privilege of mentoring Marley during her early days, guiding her through the ideation phase of Rax via an incubator rax was part of. Witness the evolution of an idea into a thriving business and gain insights into the journey of an entrepreneur who is reshaping the fashion landscape.Marley Alles is the remarkable founder behind Rax, a groundbreaking peer-to-peer clothing rental app. Marley's story is a testament to the power of determination, smart growth, and a relentless focus on customer feedback.As a female founder, Marley recently welcomed her first CTO, marking a significant milestone in Rax's journey. Tune in to discover how she navigated the challenges of solo entrepreneurship and strategically built her team to scale her innovative platform.What sets Marley apart is her commitment to smart growth, starting with a robust MVP (Minimum Viable Product). She shares insights into the importance of listening to customer feedback, a practice she uses to continuously enhance the Rax experience.Having traversed through various incubators, Marley's dedication and hard work have earned her accolades, including winning a $40,000 prize for the Molson Coors Legacy Left Award. Her recognition as part of Corporate Knights' 30 Under 30 further highlights the impact she's making in the business world.🚀✨ Don't miss this inspiring conversation—click the link below to listen now! ✨🎧Stay tuned for more compelling stories of entrepreneurship, growth, and innovation!

#8 - Giancarlo Sessa, Co-Founder & CRO, Blade Air. Everchanging thumbnail

#8 - Giancarlo Sessa, Co-Founder & CRO, Blade Air. Everchanging

12/05/2023 49 min 21 sec

🎙️ Turning Passion into Canada's Leading IAT Business: The Giancarlo Story 🌿In our latest episode, I had the pleasure of hosting Giancarlo, who used his friends love for tropical plants as an opportunity for an incredible business. This is not just a story of plants; it's a tale of questioning convention, disrupting a static industry, and defying expectations.Join us as Giancarlo shares how he and his fellow undergrad students defied the norm, challenging the status quo of an industry known for its rigidity. In less than six years, their company has skyrocketed, surpassing $30 million in revenue and boasting an incredible 11,000% growth rate.This episode is a captivating exploration of how passion, innovation, and a commitment to question the expected can lead to unprecedented success. Giancarlo's journey is a testament to the power of disrupting conventional thinking and carving a unique path in business.Whether you're an entrepreneur, a plant enthusiast, or someone seeking inspiration, Giancarlo's story is worth a listen. Tune in to discover how a simple passion for tropical plants turned into a thriving business that is reshaping an entire industry.🌱✨ Don't miss this fascinating journey—click the link below to listen now! ✨🎧

#7 - Bryan Gold, Cofounder & CEO, #Paid. The Creator Marketing Founder thumbnail

#7 - Bryan Gold, Cofounder & CEO, #Paid. The Creator Marketing Founder

11/20/2023 45 min 39 sec

🎙️ From Solving a Problem to Revolutionizing Creator Marketing: A Conversation with Bryan Gold 🚀In our latest episode of "How I Became," I had the privilege of sitting down with Bryan Gold, the Co-Founder and CEO of #Paid. #Paid is a game-changing creator marketplace where brands and creators seamlessly connect, collaborate, and measure their creator marketing campaigns.Bryan's journey is a testament to the power of identifying a problem and relentlessly pursuing a solution. He didn't start out considering himself a founder, but his path led him to stumble upon the creation of one of the most influential creator platforms today.It all began with a friend, Ronnie, who was a creator facing a specific problem. Bryan saw an opportunity and felt compelled to solve it. Fast forward to today, #Paid boasts an impressive community of 85,000 creators, empowering brands (from small solopreneur brands to Fortune 100s like General Mills) to reach their target audiences effectively.During our conversation, we delved into Bryan's early days of problem/solution iteration, where he started with a sample size of one and built from there. We explored the challenges and rewards of creating a product in an entirely new industry, where first principles thinking was the driving force.We also discussed the critical decision-making moments of when to pivot and when to recognize that the problem you're solving simply isn't there. Bryan shared his insights on #Paid's initial concept of connecting brands and creators and how it evolved through consistent iteration, culminating in the successful "in-feed moments" from version 1 to version 6. The key, as Bryan emphasized, is to validate your idea as quickly as possible.Drawing from the pages of "The Lean Startup," we delved into the fundamentals of building a startup. Bryan's unwavering passion shines through as he shares the ups and downs of entrepreneurship, emphasizing the importance of self-governance and self-management to gain trust from your team, clients, and investors.For personal growth and self-management, Bryan opened up about his practices, including ice baths, meditation, and yoga, which help him navigate the rollercoaster of entrepreneurship.One of the most powerful takeaways from this episode is Bryan's philosophy on personal growth. He believes that if you recognize yourself from six months ago, you're not progressing as you should be. According to Bryan, success comes from continually "firing" and "hiring" a better version of yourself, always striving for improvement.As #Paid scales and transitions from Series B to Series C, Bryan discusses how founder problems evolve, and the importance of embracing change and fresh perspectives.Our conversation also touched on the value of mentors and the significance of having a support system on your entrepreneurial journey.This episode is packed with incredible quotes, profound thoughts, and inspiring discussions. If you're an entrepreneur or aspiring to be one, this is a must-listen.Tune in to our latest episode of "How I Became" and embark on a journey through the inspiring story of Bryan Gold and #Paid. 🚀[Link to Podcast Episode]Stay tuned for more fascinating insights and success stories!

#6 - Mitch Solway, Fractional CMO. A Stronger Leader thumbnail

#6 - Mitch Solway, Fractional CMO. A Stronger Leader

11/13/2023 48 min 34 sec

I had the pleasure of sitting down with Mitch Solway, explore his experience helping startups as a Fractional CMOs. Grappling with significant marketing challenges? Not ready to commit to a full-time VP of Marketing? This conversation is a goldmine of insights ⚱️Mitch delves into the pivotal moments when marketing evolves into a top priority for a company. He highlights the junctures where engaging a Fractional CMO becomes the perfect fit, emphasizing their unique ability to tackle critical marketing issues while maintaining a flexible approach. As Mitch succinctly puts it, "part of my job is to put myself out of a job," underlining the strategic nature of these marketing experts.We also dissect the crucial topic of your first marketing hire and the ideal profile for this role. Mitch shares invaluable advice on building your marketing team effectively.Key discussion points include:Recognizing the trigger points when marketing ascends to a top priority.Understanding the distinctive role of a Fractional CMO.Building your initial marketing team and selecting the right first hire.The effectiveness of "Is this you?" marketing.Dispelling myths in marketingBecoming a better leader vs becoming a better marketer . If you're navigating the complex landscape of marketing strategy and team-building, this episode is a treasure trove of practical advice and fresh perspectives. Join us as we dive deep into the world of Fractional CMOs and the strategies that can transform your marketing efforts.

#5 - Max Donsky, VC Analyst. Who I'm Becoming thumbnail

#5 - Max Donsky, VC Analyst. Who I'm Becoming

11/07/2023 41 min 51 sec

Is your business VC-able? Meet Max Donsky, VC Analyst at IMPRESSIONS Venture. Today, let's talk all things VC (Venture Capital). Max, armed with an MBA from the tech epicenter of the world, Israel, now plays a pivotal role at IMPRESSIONS Ventures, on the hunt for exceptional fintech startups. What struck me most was Max's analogy of a VC partnership being akin to a long-lasting marriage. Success in this partnership requires dedicated effort and collaboration from both parties.In this episode, we explore a range of topics, from Max's framework for evaluating businesses to the intricacies of how a fund raises its capital. We also delve into the influence of SVB (Silicon Valley Bank) on the market and uncover valuable insights for founders to chart a successful path forward.I personally gained a wealth of knowledge from this conversation, thanks to Max's expertise and wisdom. I'm confident it will be equally valuable for all you #founders out there.Tune in for this enlightening discussion, and let's embark on this journey together to demystify the world of venture capital!

#4 - Erica Rankin, Founder BroDough. The Real Erica thumbnail

#4 - Erica Rankin, Founder BroDough. The Real Erica

10/23/2023 41 min 50 sec

I'm thrilled to introduce our guest, Erica, a true force to be reckoned with in the world of social media and the CPG (Consumer Packaged Goods) industry. With a staggering 4 million likes on TikTok and a devoted following of 60,000 on LinkedIn, she's a true powerhouse, not only in building her personal brand but also in creating a delicious and healthier protein bar.In this episode, you'll here about the strategies and insights behind Erica's incredible journey. We discuss what she aptly calls 'the parking lot framework,' shedding light on how to overcome distribution challenges, the art of saying no at the right moment, and the delicate balance of growing your business in sync with your personal brand.Erica pulls no punches in this conversation, sharing her authentic experience, including the highs and lows of growing a brand with just $10,000 in hand. We explore the concept of growing pains and the invaluable lessons they bring.Key highlights of this episode include:Erica's unique journey in creating a healthier protein bar.Her remarkable social media presence, including her TikTok and LinkedIn success.The unvarnished truths of growing a business alongside your personal brand.Don't miss out on this candid and insightful discussion with Erica as she lays bare her entrepreneurial journey, sharing her real experiences and invaluable wisdom.OUTLINE:Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.(00:00) - Introduction(5:05) - Female Founder (9:02) - Customer Feedback(12:00) - Bootstrapping with 10K(17:59) - Personal Branding for your Business (25:50) - Expansion & Distribution(28:11) - Shiny Object Distraction(35:22) - Myths Founders are Told(40:16) - Naming the Podcast

#3 - Dan Eberhard, CEO & Founder, KOHO. Well Rounded thumbnail

#3 - Dan Eberhard, CEO & Founder, KOHO. Well Rounded

10/10/2023 47 min 32 sec

I'm absolutely thrilled to welcome Dan, the founder and CEO of KOHO, as our special guest on the 'How I Became' podcast. With a remarkable milestone of over 1 million customers and a passionate mission to revolutionize financial outcomes for Canadians 🇨🇦, Dan's personal journey is genuinely inspiring.In this episode, we dive deep into the incredible story of KOHO, the challenger #neobank that's fearlessly taking on the financial industry's giants. Dan candidly shares the pivotal experiences from his childhood that fueled his determination to create KOHO—an institution that prioritizes its users' long-term interests over quick gains.We get into the nitty-gritty details of KOHO's cutting-edge product offerings, its phenomenal growth trajectory, and the strategic maneuvers employed to fortify the business against formidable competitors. Dan offers invaluable insights into the pivotal role of building the right team, a cornerstone of KOHO's phenomenal success.With a dedicated team of over 300 employees, KOHO has not only built a thriving business but also initiated a movement that empowers Canadians by democratizing access to top-tier financial products.I'm incredibly proud of this episode, and I invite you to tune in. As always, there's a lot more exciting content on the horizon, so stay tuned!

#2 - Jared Kligerman, CPG Entrepreneur. A Jack of All Trade thumbnail

#2 - Jared Kligerman, CPG Entrepreneur. A Jack of All Trade

09/27/2023 44 min 33 sec

I had the pleasure of sitting down with Jared, a true entrepreneur at heart and a leading figure in the CPG (Consumer Packaged Goods) industry. He generously shared his remarkable journey, from spearheading an agency in the CPG space to taking the plunge into starting his own venture. Our conversation was a deep dive into the world of entrepreneurship, touching on various facets of building a brand.We explored the profound influence of a family with a strong entrepreneurial spirit, the intricacies of omni-channel marketing, and the challenges and rewards of navigating new product spaces. Jared's insights on growing an emerging brand were particularly enlightening, shedding light on when to persevere and when to consider other options, along with the unvarnished truths of launching a brand from scratch.Some of the favourite points include:The inception of Wander Nut Butters, a standout CPG brand.A fascinating look at Nano Investing (with FrontFundr).The pivotal role of passion in driving success.I'm eager to hear your thoughts on this episode. Join the conversation and let me know what resonated with you in the comments below! 👇

#1 - Samia Syed, Shopify & Founder. ReInspired thumbnail

#1 - Samia Syed, Shopify & Founder. ReInspired

09/14/2023 32 min 22 sec

I spoke with Samia Syed about starting her first business, changing co-founders mid venture, and deciding to move on, feeling disconnected and using it as motivation to learn a new skill, growth mindset. We talked about working in the corporate world, and being a content creator and the frameworks to help her navigate this journey. OUTLINE:Here's the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.(00:00) - Introduction(1:01) - Getting Into Entrepreneurship (Cofounding & Choosing an Idea)(1:04) - Motivation(1:08) - Shopify & Customer Obsession(1:12) - Entrepreneurship is Lonely(1:19) - Content Creation as a Business(1:27) - Final 3 Questions(1:31) - Naming the Episode: How I Became Re Inspired