How I Do Content cover art

All Episodes

How I Do Content — 249 episodes

#
Title
1

249. Confessions of a Messaging + Marketing Wizard: I hate creating content for Instagram right now.

2

248. Visibility for Introverts: How to Grow a Business (Without Burning Out or Becoming an Extrovert) with Katherine Mackenzie-Smith

3

247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton

4

246. 3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition

5

245. 3 Things I’d Recommend If I Were Your Marketing Consultant: Growing Your Audience Edition

6

244. 3 Things I’d Recommend If I Were Your Marketing Consultant: Launching a New Offer Edition

7

243. Confessions of a Messaging Wizard: I Committed the Cardinal Sin of Messaging

8

242. Girl, we need to have an honest conversation about your marketing

9

241. Messaging Not Working Like It Did Last Year? Here’s What To Change.

10

240. How to Talk About Your Offer So the Best-Fit Clients Say Yes with Miish Grixti

11

239. Why Your Ideal Client Doesn't Feel Like Your Offer Is For Them (And How To Fix It)

12

238. Why Your Website Traffic Isn't Converting Into Paying Clients (and how to fix it)

13

237. The Questions My Multi-Six and Seven-Figure Clients Are Asking Me in 2026

14

236. The 3 Shifts That Made My Offer the Obvious Choice (And Tripled My Conversion Rate)

15

235. The Truth About What Really Sells (It's Not What You Think)

16

234. My Messaging Audit Process: How I Analyse What's Working (and what’s not)

17

233. Marketing Strategies Aren't Dead: What Jenna Kutcher & Amy Porterfield's Exits Actually Mean for YOUR Business

18

232. Consumer Behaviour Trends: How Your Ideal Clients are Making Purchase Decisions in 2026

19

231. Your 2026 Business Game Plan: 4 Changes to Make If You Want Different Results

20

230. 2025 in Review: The Business Lessons I’m Taking Into 2026

21

229. How to Get Confident on Camera (Even If You’re an Introvert) with Chantelle Kerwin

22

228. Plan Your Entire 2026 in One Hour: My Simple Yearly Business Planning Process

23

227. The Messaging Mistakes That Keep You in Reactive Marketing Mode

24

226. AI for Women in Business: How to Use It as a Creative Collaborator to Save Time (Without Diluting Your Voice) with Brooke Wright

25

225. Your 2026 Marketing Plan Starts NOW: How to Fill Your Sales Pipeline Before the End of the Year

26

224. How I Filled My Sales Pipeline with High Intent, Ready-to-Buy Dream Clients

27

223. The Secret to Smarter Marketing: How to Use Data to Make Better Decisions with Brooke Huckerby

28

222. How to Use Astrology & Human Design to Find Your Unique Path in Life + Business with Emily McQueen

29

221. The Tech Behind a Seamless Business: How Systems Sell for You with Sophie Carr

30

220. What 20+ Content Audits Revealed: The Biggest Mistakes Costing Sales (Part 2)

31

219. What 20+ Content Audits Revealed: The Biggest Mistakes Costing Sales (Part 1)

32

218. The 3 Types of Content That Don't Work Anymore

33

217. Burnt Out? Before You Change Your Business Model, DO THIS

34

216. I’m Bored of My Content: Why I’m Breaking My Own Marketing Rules This Month

35

215. Sustainable Business Growth Secrets: Messaging, Community & AI with Jessie King

36

214. Practical Ways I Put My Messaging Into Action Every Day

37

213. Launching Next Month? Here's What You Need to Focus on NOW for a Sold-Out Launch

38

212. The Messaging Strategy Behind My Multi 5-Figure Launch

39

211. Your Client Journey Could Be Costing You Clients. Here's How to Fix It with Mariana Gaona Lopez

40

210. Clear Over Clever: Copywriting Tips to Build Authority and Sell Your Services with Sarah Marriott

41

209. How to Fix Your Instagram Profile: The Edits You Need to Start Getting More Sales with Kara Luimes

42

208. The Real Reason You’re Stuck in Business: Why the Answer Might Be in Your Akashic Records with Belinda Simons

43

207. The Truth About Content Planning and Building Community in the Age of AI with Carly Smith

44

206. Messaging on the Mic 2025 - Volume 4 - Moving Past Referrals to Sell Your New Offer Online as an Admin and Strategy Support Specialist

45

205. Messaging on the Mic 2025 – Volume 3: What Makes a Transformational Offer Sell as a Motherhood Mentor

46

204. Messaging on the Mic 2025 – Volume 2: The #1 Messaging Shift Every Career Coach Needs to Make to Sell More

47

203. Messaging on the Mic 2025 - Volume 1 - Struggling to Convert? What Your Messaging Might Be Missing as a Funnel + Automation Strategist

48

202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It

49

201. The Messy Middle: When It’s Time to Rethink Your Business (But You Don’t Know What’s Next) with Jen Heuett

50

200. The Best of the How I Do Content Podcast. Messaging + Marketing Magic from 200 Episodes

51

199. AI-Generated Content Won’t Sell If You Don’t Understand Your Audience

52

198. The Search for Resilience: Behind the Business, the Babies + the Book with Sonja Pototzki-Raymond

53

197. Messaging, Audience or Timing: The Real Reason Your Content Isn't Converting into Clients

54

196. Podcasting in 2025. What's working and how to use your podcast to grow your business with Laura McRae

55

195. Offer not selling? Don’t do this.

56

194. Behind My Best Launch Content: Strategy, Psychology + Messaging That Sells

57

193. How I run my business when I'm travelling

58

192. Where I'm investing, what I'm doubling down on and how I'm showing up to be fully booked in 2025

59

191. The exact content working best for me right now and why

60

190. The #1 Way To Use AI To Make Your Messaging & Brand Stand Out

61

189. 40 business + life lessons for 40 years

62

188. How I’m Streamlining My Content Process in 2025

63

187. Micro messaging, thought leadership and AI. How to make your marketing simple in 2025

64

186. 6 Figure Business Owner? Here’s why your marketing isn’t working.

65

185. Are online courses dead? The truth about evergreen course sales in 2025 with Jessica Tutton

66

184. Get them Hooked on You. How to grab the attention of your dream clients at the top of funnel

67

183. How Samantha Wills used the magic of creativity to guide her entrepreneurial journey

68

182. New Year New Client: Signs it's time to refine your client attraction strategy

69

2024: The Worst Year of My Life (& How My Business Got Me Through)

70

Brand Messaging Shifts for Conjuring Sales on Repeat

71

3 Brands Who Nail Their Messaging (and How to Nail Yours Too)

72

Not making money in your business right now? THIS is why

73

The Secret to Standing Out in a Competitive Market with Lucy-Anne Lewis

74

Sell Online? Here's the Number 1 Trend you DO need to follow

75

Spells for an Easeful Business and Sales on Repeat with Bec Cuzzillo

76

Content Creation Made Easy AF

77

High Ticket vs Low Ticket: The Truth About What Really Sells

78

Want more sales? Do this

79

The Truth About ‘Consistent’ Content

80

Smart Business Support Decisions and Choosing the Right Team

81

How I use Instagram (without losing my mind)

82

3 Social Media Content Types That Are Converting Right Now

83

Behind the Scenes: A Week in the Life of a Biz Wizard

84

Lead Magic: How to Boost Sign-Ups for Your Freebies

85

Why You Need to Stop Expecting Marketing Miracles

86

Messaging feeling repetitive? Listen to this.

87

Want more leads? Do this

88

Reminders for a Magical Launch Marketing Strategy in 2024

89

Marketing Hot Take: Income Claim Messaging

90

The Faceless Marketing Trend: Why Visible is Always Best

91

Master Your Mindset to Master Your Business with Kirryn Lee

92

5 Ways Mastering Your Micro Messaging Makes Business Easier

93

How to Revive Your Messaging & Content Creation After a Hiatus

94

How I Created an Irresistible 6-Figure Offer with Micro Messaging

95

3 Ways Your Marketing Messaging is Sabotaging Sales in 2024

96

Messaging on the Mic: My Most Magical Messaging & Marketing Tips for Business Wizards

97

Messaging on the Mic: Micro Shifts for Max Impact - My Marketing Advice for Social Media Managers

98

Messaging on the Mic: Mastering Magnetic Messaging as a Fertility Awareness Teacher

99

Messaging on the Mic: How to Craft Irresistible Messaging as a Sleep Consultant

100

Celebrating 150 Episodes: 5 Business Wins & What They’ve Taught Me

101

3 Signs Your Messaging Needs a Makeover & What to Do About It

102

Why Authenticity is ALWAYS Trending with Tracey Spencer

103

Beyond $10K Months: Redefining Small Business Success with Lauren Hogan

104

How to Reignite Your Creative Spark to Make Marketing Magic

105

Consistency: My Secret Spell for Keeping My Marketing Magical

106

Why Your Content Isn't Converting Clients and How to Fix It

107

Master the Dark Arts of Repurposing Content for Marketing Success

108

The Power of Desire: Messaging and Marketing that Sells

109

3 Content Creation Hacks to Supercharge Your Small Business

110

Birthday Reflections: Life and Business Intentions for the Year Ahead

111

What the Super Bowl Can Teach You About Marketing Your Small Business

112

My Unique Coaching, Copywriting & Content Creation Solution to Boost Your Small Business

113

Insta-Wizardry: How I Became Fully Booked From One Social Media Post

114

My Foolproof Guide to Money-Making Marketing in 4 Steps

115

The Introverted Entrepreneur's Guide to Podcasting with Siska Wijaya

116

How To Build Confidence and Elevate Your Brand Through Public Speaking with Jacqui Maloney

117

Your Ultimate Guide to Planning a Thriving 2024 in Business

118

2023 In Review: Business and Life Lessons from the Past Year

119

My 5-Step Guide to Planning an Epic 2024 in Business

120

Marketing Magic: The Messaging Tweak That Transformed My Business

121

Small Business Insurance Simplified with Casey Fenton

122

The Future of Marketing: My Predictions for 2024

123

Roadmap to 5-Figures: My Stress-Free Launch Strategy

124

Mastering Your Entrepreneurial Mindset with Anna Hastie

125

The Ultimate Guide to Ending 2023 on a High: My Q4 Strategy

126

My 4-Step Marketing Strategy to Nail Your Black Friday Launch

127

How To Find Balance Building a Multi-6-Figure Business with Tori Kopke

128

5 Time-Saving Content Marketing Hacks

129

The Role of Mindfulness and Wellbeing in Success with Danielle McTaggart

130

How To Reduce Stress and Avoid Burnout as a Business Owner with Amanda Louisa

131

6 Proven Marketing Strategies Every Business Owner Needs To Know

132

4 Key Strategies For Winning & Keeping Your Dream Clients

133

How Brooke Vulinovich Built a Million-Dollar Online Membership

134

The Essential Guide to Systems and Tech Tools for Small Businesses with Nivek Harrison

135

4 Steps to Building an In-Demand Business that Always Sells Out

136

How to Showcase Your Unique Magic so Your Business Stands Out

137

Redefining Success: Why You Don't Need a Rags to Riches Story

138

How My Toughest Year In Business Became My Most Profitable To Date

139

The Biggest Sales Page Mistake That's Killing Your Conversions

140

The Unplugged Woman: How to Take an Intentional Year Off Instagram with Misty Johnson

141

The Psychology Behind Magical Copy with Copywriting Wizard Anita Siek

142

Messaging on the Mic - Volume 4: 3 Ways To Boost Your Jewellery Brand & Stand Out Online

143

Messaging on the Mic - Volume 3: Brand Messaging and Marketing Tips for a Reiki Master & Naturopath

144

How to Nail Your Social Media Strategy in 2023 with Maddison Danforth

145

Messaging on the Mic - Volume 2: 3 Ways To Stand Out As A Wedding Photographer

146

Messaging on the Mic - Volume 1: How To Level-Up Your Brand Messaging As A Virtual Assistant

147

An Honest Conversation About Business & The Impact of Social Media with Jessie Parker

148

3 Aussie Brands Who Absolutely Nail Their Marketing + What You Can Learn from Them

149

3 Essential Components to Master to Hit $10k Months

150

My Biggest Lessons In Business From Startup to Success - 100th Episode Special

151

When a Launch Doesn't Go to Plan: What to Do Next (with examples)

152

21 Must-Have Tools to Grow Your Small Business to Six Figures (and Beyond!)

153

The Secret To Scroll-Stopping Brand Messaging That Makes Sales On Repeat

154

4 Things To Focus On When Business is Slow

155

How to Create an In-Demand Offer in 3 Simple Steps

156

How to Create a Client-Attracting Lead Magnet with Kate Emiley

157

Six Tips For Building A Standout Brand In 2023 with Suz Chadwick

158

Strategies for Boosting Business Profit: 4 Expert Tips from Money Mentor Clare Wood

159

How My Baseline is $10k+ Months + How You Can Create It Too

160

Why You As An Introvert Need A Mastermind More Than 1:1 Coaching

161

How to embrace your unique blend of magic & reach your first 10k month with Chayla Taylor

162

The exact mindset you need to make social media your bitch as an introvert

163

How to take your online business from $100K to $1 million as an introvert with Steph Taylor

164

Understanding your human design to amplify your strengths as an introvert with Cat Skreiner

165

A new way of doing business. How to prepare yourself and your business to bloom with Jess Miller

166

Introvert Looking to Grow Your Business This Year? Here’s What You Need to Know

167

Online Business Predictions for 2023

168

2022: The Year of Expansion - End of Year Review

169

5 Things I Wouldn't Do as a Business Owner

170

5 ways to make 2023 easier (and generate more cash)

171

Your Offer Doesn’t Suck, Your Messaging Does

172

3 Smart Launch Strategies Working Right Now

173

Self Care & Selling Candles: How to Build a Successful Product-Based Business with Cat Westell

174

What Taylor Swift can teach you about launching. 5 tips for a magical launch experience

175

Your roadmap to generate 5 and 6 figure launches in 2023

176

Behind the Scenes of my $50k sales month

177

How to protect your assets & simplify your business legals with Nina Milosevic

178

Why You Need to Sell To Stand Out (Even as an Introvert)

179

5 Characteristics of Clients Who Get Results

180

How to navigate stress in your life + business and still thrive with Karen Aird

181

4 Introvert-friendly business strategies to create a sustainable & profitable business without draining your social battery

182

5 reasons why being an Introvert in business is a good thing

183

Tips to nail your course launch copy with Nami Clarke

184

Building a 6-figure business as an introvert

185

How to cultivate confidence & create epic results in your business with Evelyn Kelly

186

Is the Instagram Era over?

187

How getting to know your audience can help you kick BIG goals in your business with Nadine Nethery

188

An Introvert's Guide to Networking

189

The Business of Design: How to create a magical home office space with Caylah Williams

190

How to create a community of raving fans & paying clients with Fionnuala Doherty

191

3 Lessons From 3 Years in Business - Part 3 - Focus on building rock-solid business foundations over endlessly chasing fads

192

3 Lessons From 3 Years in Business - Part 2 - You’ll be faced with new devils at every new level of business

193

3 Lessons From 3 Years in Business - Part 1 - There’s no one right way to do business

194

How to Stand Out Online in a Saturated Market with Claire Smith

195

How to turn your launch around when you're not getting results

196

How to use Facebook Ads to Fuel Your Sales Funnel with Kate Burgess

197

How to generate consistent monthly revenue through launching

198

How to Prioritise Yourself as a Busy Mum & Biz Owner with Sharon Marriott

199

How to Launch a Chart-Topping Podcast - 1 year of the How I Do Content Podcast

200

50th Episode Special - Ask Me Anything - Hosted by Ellie Swift

201

How to make consistent cash in your first 1 - 3 years in business

202

How to embody your highest self and thrive in business with Kylie Holmes

203

The Secret to Making Sales on Repeat in Your Business

204

Let's talk Anxiety + Business with Lou Fitzpatrick

205

Strategies to Build a Successful Business You LOVE and that Makes You $$ with Jess Williamson

206

The real MVP of your content creation - Email Marketing with Yael Keon

207

Content + Facebook Ads - Why your content matters with Nat Alaimo

208

5 Ways My Clients Win Clients Online

209

Nobody's Perfect - How Perfectionism Could Be Holding You Back with Beck Harris

210

An Ode to My Dog Ned

211

From Free Content to Paying Clients - The Client Converting Challenge

212

The mindset you need to build a 6-figure business with Sofia Bernardi

213

How to Magnetise and Generate Money & Magic with Stepha Doyle

214

Online Content Predictions for 2022

215

2021 in Review

216

How to get magical brand photos for your business with Laura Summla

217

Wizard Spotlight: How to create and live a life that you LOVE with Candice Harvey

218

Launch Trend Predictions for 2022

219

Why Representation Matters with Annie Gichuru

220

The Biggest Launch Lessons from 2021

221

How to build an aligned and profitable business with Rachel Kurzyp

222

The 3 things to focus on for the rest of 2021

223

How to turn your Instagram Followers into Dollars with the Queen of Reels Monique Lombardo

224

The business truth bombs you need to hear with Tracey Spencer

225

The #1 reason you're not making money in your biz

226

How to create a rock-solid social media strategy for your ecommerce business with Chelsea Berman

227

Why you need to take a break (Yes, You!)

228

How to squash the fear and show up confidently on video with Katie Hokin

229

3 Things No One Tells You About Launching

230

How Energy Practices led to a 5-figure Launch with Maree Eddings

231

How I Launched My First Online Course

232

How to Magnetise Your Soulmate Clients with Bec Cuzzillo

233

Overcoming Self Doubt. How to Build an Unshakeable Mindset with Jaci Rogash

234

How to Create a Standout Brand with Jacqui Naunton

235

Reflections from 2 years in business

236

Wizard Spotlight: The Road to Body Acceptance with Lucy-Anne Lewis

237

The No.1 Content Hack to Save You Time

238

Sales Ain't Sleazy with Harriet Mellor

239

The Power of Your Subconscious Mind with Mel Hogan

240

Behind the Scenes of the School of Content Wizardry

241

Now Enrolling! The School of Content Wizardry

242

The Importance of Connecting to Your Why with Amee Triscari

243

Why You're Missing The Point When It Comes to Social Media

244

The Secret to Sales Page Brilliance with Miish Grixti

245

How to Actually Make Sales Through Instagram with Brooke Vulinovich

246

Visibility In Your Business As An Introvert

247

Strategy Isn't a Dirty Word with Ellie Swift

248

How I Was Fully Booked Within 4 Months in Business

249

Welcome to How I Do Content