IMCA peer2peer cover art

All Episodes

IMCA peer2peer — 68 episodes

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Title
1

Attracting the Next Generation w/ Greg Phitidis

2

Employee Culture w/ Noelle Codispoti

3

Agency Partnerships in a Changing Landscape w/ Richard Look

4

Redefining Marketing w/ Kathryn Smith

5

Introduction to Insurance for Marketers w/ Jay Williams & Kristin Chylak

6

Building an Intentional Marketing Career w/ Lisa Kuzmar

7

Using AI for Smarter Brand and Competitive Insights w/ Andy Crestodina

8

Understanding Customer Decisions w/ Andrea Belk Olson

9

Building Trust Through Vulnerability in Leadership w/ Cassie Geske

10

Why Core Values Matter More Than Ever w/ Peter van Aartrijk

11

How to Rebrand Without Losing Your Identity w/ Jessica Marshall

12

Preparing for the Unexpected: Crisis Communications w/ Rod Hughes

13

Unlocking AI’s Potential in Marketing w/ Ilya Filipov

14

What Insurance Marketers Are Thinking in 2025 w/ Mackenzie Wilson

15

Bridging the Generational Gap in the Workplace w/ Warren Wright

16

Human-Centered Marketing in B2B Insurance w/ Greg Phitidis

17

Harnessing AI for Marketing Success w/ Dale Steinke

18

Marketing to Emerging Audiences w/ Miguel Taveras

19

How AI is Reshaping Marketing Communications w/ Sharon Toerek

20

How To Build Your Personal Brand w/ Kelly Nash

21

Navigating Research in Insurance w/ Debbie Maas & Amy Rey

22

Build Real Human Connection with Events w/ Danielle Bishop

23

Reaching Internal Clients w/ Holly St. John

24

The Evolution of Insurance Trade Media w/ Julie Tinney

25

Doing More With Less in Insurance Marketing w/ Mindi Zissman

26

How to Create High-Performing B2B Email Campaigns w/ Jay Schwedelson

27

Building a Resonant Customer Experience w/ Leslie Castillo

28

How to Crack The AI Code in Marketing w/ Satvinder Kaur

29

Transforming the Insurance Customer Journey w/ Raphael Zindi

30

Mastering Brand Distinction and Brand Culture w/ Chris DeLauder and Brianne Seiler

31

AI & Content Marketing Strategy w/ Jeff Buck

32

Filling The Insurance Industry Talent Gap w/ Dr. Gregory Brown and Dr. Michael Burkhardt

33

How Storytelling Makes an Impact In and Out of Your Organization w/ Gian Power

34

Data-Driven Marketing Strategies That Speak to CEOs w/ Lacretia Marsh

35

Insurance PR: Pitching Stories w/ Patti Harman

36

Podcasting for Internal Comms w/ Gina Butchin and Kristin Beers

37

Demystifying Communications w/ Kristy Sands

38

Connecting With Your Target Audience w/ Amber Anthony

39

Getting The Most Out Of Good Employees w/ Ty Petway and Amber Anthony

40

The Importance of Website ADA Compliance w/ Stephanie Mazza and Kyle Brice

41

Leveraging AI and Measuring Its Impact w/ Beth Z

42

Holding Companies Accountable to Their Values w/ Omari Aarons-Martin

43

Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas

44

Putting the Customer at the Center of Your Differentiation Strategy w/ Alistair Simmonds and Martin White

45

Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh

46

Empowering and Recognizing Women in Insurance w/ Megan Bell

47

Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart

48

Elevating Your Content Strategy w/ Jeff Fenigstein

49

Strategic Growth Through Insurance Marketing w/ Jeff Kroeger

50

The Keys to Building a Great Brand w/ Free Partners

51

Becoming a Trusted Advisor w/ Felicia Stanczak

52

Elevating Your Brand and Culture w/ Caryn Best

53

Storytelling Deep Dive w/ Peter Woolfolk

54

Unlocking Employalty w/ Joe Mull

55

Building Business with the Growing Class w/ Greg Johnson and Bob Stillman

56

Fearlessly Pursuing Social Impact w/ Sean Greenwood

57

Navigating the Insurance Trade Media w/ Peter van Aartrijk

58

Building A Successful Marcom Team w/ Dave Gordon

59

Tips for managing work-life balance w/ Anna Hargis

60

Content Creation For Risk, Insurance & Compliance w/ Mindi Zissman

61

Insurance Industry Authenticity w/ Dustyne Bryant

62

Crisis Communications w/ Andy Likes

63

Social Media w/ Adam Constantine

64

Authenticity in Leadership w/ Cathy Dunford

65

AI & ChatGPT w/ Beth Z

66

Omni-Channel Marketing For Insurance w/ Marisa Petriano

67

Diversity, Equity & Inclusion w/ Kim Clark

68

Promo - Diversity, Equity & Inclusion with Kim Clark