All Episodes
Inside the Creator Economy — 178 episodes
PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI
Elisabeth Asserson Ingebrigtsen on Being a Creator Today
From Broadcast to Participation: The TikTok Shift
5 Things We Can’t Stop Talking About Right Now
Building a Beauty Brand Through Culture with Roger Dupé
Inside the Male Beauty Shift with Jonna Oteiza
The Åhléns Turnaround: Reinventing a 126-Year-Old Brand
From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh
Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug
Snapchat’s Comeback & The New Rules of Real Connection
Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets
Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere
Creator POV: How to Build a Brand that Lasts with Louise Lundberg
More Than a Trend: How Sport and Wellness Became Culture
From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh
Why Some Retailers Win (and Others Don’t)
The Power of Passion Communities: Inside the Male Creator Movement
From Buzzword to Business Value: The Real Story of UGC
Beyond Likes: How Microsoft Scaled Influencer Marketing 12x
5 Trends Defining the Creator Economy in 2026
ThisThat on Influencer Marketing’s Full-Funnel Power
Intersport On Merging Tradition and Transformation
Inside ASKET’s Mission to Redefine Fashion and Consumer Behavior
Why De-influencing Isn't Killing Influencer Marketing
How Music Powers Authentic Creator Collaborations with Epidemic Sound
How to Build a Winning Influencer Strategy for 2026
The Truth About Influencer Marketing in 2025: 5 Myths Busted
Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
Trending Now: What's New on Instagram, TikTok, and Snapchat?
How Snapchat Is Redefining the Creator Economy
What’s Next for Retail? Alex Baker on the Trends Shaping 2025
Owning the Marketing Moment with a Cultural Calendar
The Biggest Content Trends Shaping Social Media in 2025
Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom
What TikTok’s US Ban Means for Brands and Marketers
UGC Done Right: How Wolt is Scaling Across Markets
10 Years of Cure Media: Lessons and the Future of Influencer Marketing
The Beauty Playbook: Influencer Strategies for 2025
Turning Marketing Insights into Action with Mikael Lenneryd, CMO at Apoteket
360° Influencer Marketing with Head of Operations, Emma Lundsten
Profitable E-Commerce: How AI is Shaping Success
Communication that Matters: The keys to making an impact
Unleashing Creativity in Influencer Marketing
Top 5 Trends Driving Influencer Marketing in 2025
Trends Transforming Social Media and Influencer Marketing in 2024
Rethinking Retail: The New Dynamics of Consumer Behaviour
Decoding Marketing Success: The Anatomy of Effectiveness
Why Arla is Scaling Up Influencer Marketing
How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
Active Attention: The Key to Effective Marketing
Next-Gen FMCG: A Guide to Engaging Communication
Beyond the Basics: Finetuning Your Influencer Marketing Strategy
Utilizing AI: Trends, Tools, and Tomorrow with Sara Öhman
Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
TikTok Triumph: How Normal Wins Gen Z Hearts
Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
Behind L'Oréal's Success: Rebecca Eliasson on Creators, Data, and Gen Z
Social Media Trends 2024
Key Factors for Expanding Successfully into New Markets with Makeup Mekka
Maximise Your Success During Black Week and the Holidays Season
Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
How to Measure Brand Effects in Influencer Marketing with Nepa
Unlocking Gen Z: Strategies Behind Common Clouds' Rise
5 Big Influencer Marketing Trends Shaping 2024
Kappahl's Journey to Sustainable Fashion: Tips and Tricks from the Frontline
From Products to Impact: How Brands Can Transform and Influence
We’re Nominated for the People’s Choice Podcast Awards!
Youty on Navigating the Evolution of Beauty Marketing
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
Influencer Marketing for Different Beauty Segments
How to Get Creative With Influencer Marketing - the Cure Media Process
How AI and ChatGPT are Transforming Consumer Behaviour
Report: Exploring the Impact of Preference for Fashion Brands
What’s Hot and What’s Not from a Gen Z
The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products
Kjersti Hobøl: The Superwoman of Norwegian Business on How to Turn Crisis Into Success
Byron Sharp on How Brands Grow: Unlocking Today's Marketing Strategies
Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
Beyond the Brief: The Power of High-Quality Content in Influencer Collaborations w/ Maya Parnevik
Convincing the Board: Why Influencer Marketing is Crucial
What Brands Need to Know About Millennials
Succeeding with Influencer Marketing for a Service w/ DHL Express
Marketing to Gen Z: A 2023 Guide
Making a Mark in a Challenging Economy: Learnings from a NGO
Harness the Power of 360° Influencer Marketing
Unlocking the Keys to Success in the Beauty Industry with Boots
Preference Marketing: the Missing Piece of the Puzzle
Maximising Performance Marketing ROI With Influencer Content
Preference: The Secret to a Profitable Marketing Mix 2023
The Link Between Diversity, Inclusion and Profitability
The New Year Special ft. Maja Lindelöf, Sanne Josefson & Emil Holmqvist
Building Brand Love with NYX Professional Makeup
What Research Says about Consumer Behaviour 2023 ft. GWI
Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
5 Ways to Grow Engagement on TikTok
5 Influencer Marketing Trends for 2023
Coca-Cola on Brand Building Through Influencer Marketing
Media 2023: Consumption trends you need to know
Recession-proof your marketing strategies - what brands need to know
4 Ways Fashion Marketing Has Changed
Succeeding on TikTok in 2023: Tips & Tricks From the Inside
4 Social Media Trends We’ll See in 2023
The Influencer Marketing Tech Features You Need in 2023 ft. Babak Faramarzian
TikTok vs Instagram: What’s the Difference?
3 Reasons To Be Cautious With Discount Codes
What Even is Data-Driven Influencer Marketing?
A Brief History of Micro-Influencers
5 Gen Z Myths Busted ft. Imagen Insights
Summer Special with Vogue Business; 2022 Must-know Fashion Industry Trends
The Djerf Avenue Story: From Creator to Co-Founder
The State of Influencer Marketing 2022: The Consumer Edition
The Content Trends & Tactics We’ve Seen on Social Media in 2022
Influencer Marketing and AI; The Perfect Match?
L'Oreal GM on How Beauty Can Build Inclusivity
The State of Influencer Marketing 2022: The Marketer’s Edition
3 Regional Experts on Localising Your Influencer Marketing
Keeping up with 1,008 Shoppers on Social Media - Here’s What We Found
Winning Over Gen Z: Taco Bell’s Secret Sauce
Influencer Marketing: A Branding or Performance Channel?
What an Influencer Looks Like in 2022: The Zalando Perspective
Age Inclusion: Is Fashion Missing a Valuable Market?
The Past, Present and Future of Influencer Marketing
Sustainable Fashion: The 2022 Playbook
Brand Building with Influencer Marketing: The MADE.com Approach
Are You Using the Wrong Tactics for Your Influencer Marketing Goals?
Reaching Gen Z: 4 Top Tips for Beauty Brands by MakeupMekka
Amplify Your Influencer Marketing with Paid Social
Find Your Best Fit Influencer Marketing Partner
How Missguided Uses Influencer Marketing to Build a Fashion Empire
How to Win Customer Trust with Peer-to-peer Marketing
What Brands Need in an Influencer Marketing Platform
Millennials are Parents Now! Here's How You Reach Them
Predicting the Future of Influencer Marketing; Did We Get It Right?
New Year’s Edition featuring Lyko, Simply Be, Babybjörn and C’est Normal
The 3 Biggest Media Consumption Trends 2022
Last-Click Attribution is a Lie - Here's Why
Revealing the Work Behind an Influencer Post
Why Many Brands Get Black Friday Wrong (and How to Do It Right!)
A Top Influencer’s Guide to Collaborations w/ Liv Watkins @livvrh
How to Expand into New Markets with Influencer Marketing
Influencer Marketing for Fashion Brands w/ Phoebe Locke @FARFETCH
Risking More by Doing Less: Why You Need to Scale Your Influencer Marketing
Cause-led Influencer Marketing w/ Neve Fear-Smith @ Talking Influence
Influencer Marketing Trends for 2022
What Brands Need to Know About TikTok w/ Emma Ryan, Founder & CEO @ ELRY
6 Key Things Traditional Retailers Should Learn from Digital Native Brands
Consumer Behaviours are Shifting: How Can Retail Keep Up? w/ Elisabeth Peregi, CEO @Kappahl
3 Simple Mistakes That Will Break Your Influencer Marketing
From Catalogue to eComm: Mapping Retail's Digital Transformation Journey w/ Kristina Hermansson, CCO @Cellbes
In-house vs Influencer Marketing Agency?
Summer Special featuring Adidas, CAIA, Skincity & CHIMI
How to Create a Successful Live Stream on Social Media
Measuring Influencer Marketing Beyond the Direct Results w/ Sebastian Jansson @LensWay
Social Media Marketing Tactics w/ Emily Sun
Keys to Success on New Geographical Markets w/ Oscar von Konow @NA-KD
How to Find the Right Influencers
The Essence of Building a Strong Brand Community w/ Sophie Coleman @437
7 Long-lived Myths about Influencer Marketing
Making Influencer Marketing a Successful ROI Channel w/ Delli Holmblad @Ellos
The Value of a Data-driven Influencer Marketing Strategy w/ Kristian Melå
The Science of Influence w/ Jonas Colliander (PART 2)
The Science of Influence w/ Jonas Colliander (PART 1)
How Social Commerce is Changing Shopping Habits
Mastering the Art of Marketing to Gen Z w/ Janice Cheng @Blume
How Influencer Marketing Can Improve Customer Relations w/ Julia Arheden
Keys to Successful Influencer Marketing for Stronger
Why Always-on Influencer Marketing is Always Better
How brands stand out and win in the digital world w/ Erik Modig
The State of Influencer Marketing 2021
Measuring ROI in the Marketing Mix with Christopher Engman
The Power of Micro Influencers
The Role of Social Media 2021 with Hanaw Rashid
Millennials - What Brands Need to Know
What Role does Influencer Marketing Play in the Media Mix?
Influencer Marketing Trends 2021
5 keys to Successful Influencer Marketing
Trailer
The Evolution of Influencer Marketing