Koyoti Small Business Podcast cover art

All Episodes

Koyoti Small Business Podcast — 135 episodes

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Title
1

Yips, Pips, and Yaps - We're Back May 11th!

2

Small Business Spotlight - Next Level University

3

Conquering Band Beasts - Remembering Blockbuster

4

Resource Library - The Evolution of Podcasting

5

Resource Library - Unlocking the Secrets of Public Relations

6

Small Business Spotlight - DARE Media Group

7

Resource Library - Why Your Website Is More Than A Marketing Tool

8

Conquering Brand Beasts - A Snail's Vantage Point is Important Too

9

Resource Library - Unlocking the Power of Content Marketing

10

Yips, Pips, and Yaps - The Power and Peril of Free

11

Conquering Brand Beasts - EDC Make For Great Small Businesses

12

Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass

13

Yips, Pips, and Yaps - The Impact of Biased Surveys on Public Opinion

14

Conquering Brand Beasts - Authenticity in Business: Lessons From Patagonia and MEC

15

Yips, Pips, and Yaps - Masterclass in Branding from a Quirky Car Brand

16

Yips, Pips, and Yaps - A Random Moment Becomes Marketing Gold

17

Yips, Pips, and Yaps - A $25 Lesson inEmpathy

18

Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident

19

Conquering Brand Beasts - Big Companies Make Mistakes Just Like Us Small Business Owners

20

Resource Library - Thinking About Franchising Your Business? Here's What You Need To Know

21

Yips, Pips, and Yaps, - AI Is So Impressive. And Yet....So Very Dumb.

22

Resource Library - Resetting Your Mindset for Business Success

23

Conquering Brand Beasts - The Sweet Taste of Core Values

24

Yips, Pips, and Yaps - Social Media Is Scattering

25

Resource Library - Embracing Authenticity in Video

26

Conquering Brand Beasts - Marketing Strategies in Fast Food

27

Resource Library - Brainspotting As A Form Of Healing

28

Conquering Brand Beasts - Brand Identity Within Coffee Culture For Small Business

29

Yips, Pips, and Yaps - Crisis-Proof Your Brand: The Tylenol Playbook for Small Business

30

Resource Library - Building Authentic Connections in Digital Marketing

31

Conquering Brand Beasts - A Dissection of Jaguar's Rebrand

32

Resource Library - The Evolving World of Capital and Investment

33

Conquering Brand Beasts - CBB Season 4 Intro

34

Yips, Pips, and Yaps - Website Announcement

35

Yips, Pips, and Yaps - We're Back May 5th!

36

Yips Pips and Yaps - Season 3 Final Thoughts

37

Conquering Brand Beasts - Things We Missed

38

Yips, Pips, and Yaps - 5 Pillars Of Competition For Product Based Companies

39

Conquering Brand Beasts - Brand Considerations For A Brick And Mortar Location

40

Small Business Spotlight - Thornhill Doulas

41

Conquering Brand Beasts - Engaging the Community with Paraphernalia Functional Paraphernalia: Examples and Impact

42

Yips, Pips, and Yaps - Embracing Core Values: Fujifilm's Branding Lesson

43

Conquering Brand Beasts - Creating Engaging and Relatable Social Media Content

44

Yips, Pips, and Yaps - Shiny Object Syndrome

45

Conquering Brand Beasts - Service Design: Designing the Customer Journey

46

Yips, Pips, and Yaps - Embracing a Unique Brand Position

47

Conquering Brand Beasts - Optimising Your Copywriting. Write For People, With SEO In Mind.

48

Yips, Pips, and Yaps - The Koyoti Logo: From Concept to Creation

49

Conquering Brand Beasts - Non-Comprehensive Guide To Developing A Logo

50

Yips, Pips, and Yaps - Deciding On Koyoti As A Name

51

Conquering Brand Beasts - Choosing A Name

52

Yips, Pips, and Yaps, - We're Back From Our Hiatus!

53

Conquering Brand Beasts - Putting Your Research To Use

54

Small Business Spotlight - Fyro

55

Yips, Pips, and Yaps - Koyoti's Brand Research

56

Conquering Brand Beasts - The Power Of Brand Research

57

Yips, Pips, and Yaps - Koyoti's Brand Thesis

58

Conquering Brand Beasts - Your Brand Thesis

59

Yips, Pips, and Yaps - What's Your Why?

60

Conquering Brand Beasts - Small Businesses Conquering Brand Marketing

61

Yips, Pips, and Yaps - We're Back May 1st!

62

Yips, Pips, and Yaps - Season 2 Final Thoughts....

63

Yips, Pips, and Yaps - Stop Marketing. Start Branding

64

Content Is King - The Case Of The Kick Ass Copywriter

65

Small Business Spotlight - Colbyvision - ALL CAPS

66

Are You Thinking About Writing A Book?

67

Crafting Stories For Small Business vs Big Business

68

Obi-Wan or Skywalker?

69

The Role Of The Website In The Social Media Age

70

Are You Thinking About Including Podcasting As Part Of Your Brand Marketing?

71

When Should A Small Business Bring On A Human Resources Expert?

72

How Much Of Your Sales Processes Have You Automated?

73

Operational Bottlenecks

74

Conquering Brand Beasts - Season 2 Wrap Up

75

Communication and Conflict in the Work Place

76

Yips, Pips, and Yaps - Choosing a TLD for your company

77

Small Business Spotlight - DTM Woodworking

78

Conquering Brand Beasts - Once Upon A Time in Marketing

79

Showcasing Your Expertise Through Webinars

80

Conquering Brand Beasts - Big Company Marketing Lessons for Small Business

81

Small Business Spotlight - Amramp

82

Conquering Brand Beasts - Elements of Great Marketing

83

Is Franchising For you?

84

Conquering Brand Beasts - Pod-Curious? What's better for you? Hosting or Guesting?

85

When Should You Consider An Exit Strategy?

86

Conquering Brand Beasts - Rebrand vs. Refresh

87

Small Business Spotlight - Jelly Social

88

Conquering Brand Beasts - Get Your Swag On

89

Protecting Yourself As An Entrepreneur

90

Conquering Brand Beasts - Harnessing Cause Related Marketing

91

Accounting Magic. Balanceus Totalis!

92

Conquering Brand Beasts - Harnessing Current Events

93

Save Yourself From The Stresses Of Managing An Event

94

Conquering Brand Beasts - Small Business Lessons From The Superbowl

95

Small Business Spotlight - Time For My Story

96

Conquering Brand Beasts - It's All About Building Communities

97

Quick PSA - Humanitarian Aid Efforts for Victims of Ukraine Conflict

98

Yips, Pips, and Yaps - We're Back March 7th

99

Yips, Pips, and Yaps - Season 1 Final Thoughts....

100

Commercial Real Estate

101

Communication is Key

102

The Why And The How To Better Productivity

103

Co-Working Spaces Are Gaining In Popularity

104

Automating Your Business Practices Saves You Time

105

XYZ Roundtable - Series Wrap-Up

106

Strategies...Seeing Beyond the Tyranny of the Urgent

107

XYZ Roundtable - Branding

108

SEO Terminology

109

XYZ Roundtable - Turning Points

110

Do You Have A Financial Plan?

111

XYZ Roundtable - Collaborations Can Be Awesome!!!

112

Personal Branding Photography Is More Than Just A Headshot

113

XYZ Roundtable - A Few Tools To Maintain Productivity

114

Looking To Up Your Video? Think About Getting A Video Producer

115

XYZ Roundtable - The Importance Of Sleep

116

Let Your Vision Guide Your Leadership

117

XYZ Roundtable - Entrepreneurial Habits

118

Need A Mortgage As A Small Business Operator?

119

XYZ Roundtable - An Entrepreneur's Lifestyle

120

Yips, Pips, and Yaps - Sales Funnels Don't (Always) Work...

121

Yips, Pips, and Yaps - Content Marketing

122

Are You Afraid Of The Big Bad Cold Call?

123

E-Commerce Accounting. A Whole Other Animal

124

Small Business Spotlight - Cozy Oven

125

Market Your Business By Telling A Story

126

More Than Just A Few SEO Tips

127

How A Graphic Designer Can Help Your Small Business

128

Small Business Spotlight - Dreamscapers

129

What Promotional Items Should You Add To Your Marketing Mix?

130

Business Development Tips To Help Your Small Business

131

Do You Accept Credit Cards?

132

Small Business Spotlight - EC Sales Inc.

133

What you need to know about Social Media Marketing

134

When Do You Need A Copywriter?

135

Introductory Episode