All Episodes
Leading Local Insights — 108 episodes
How AI Ads in ChatGPT Are Reshaping Advertising
The Hidden Risk: When Traffic Breaks and What That Means for Revenue
From Forecast to Revenue: Turning Market Data into Sales Advantage
From Inventory to Impact: The Shift to Outcome-Driven Media Sales
Rethinking Local OOH: Not Just Seen — Acted On
Automotive Advertising in 2026: The Evolving Role of Broadcast and CTV
The Hiring Reset: Where the Real Media & Ad Tech Jobs Are in 2026
Inside the $182B Local Ad Market: Key Trends for 2026
The Future of Local Advertising: Building a Single Source of Truth
Engaging Consumers: Valpak CSO Jay Loeffler on Data-Driven Local Advertising Strategies During Economic Challenges
Enhancing Public Safety: The Evolution and Impact of Datacasting
2024 Election Insights: Lessons for the Next Cycle
Direct Mail's Digital Revolution: A Conversation with Valpak CRO Jay Loeffler
Local Radio in Focus: Geofencing, Politics, and Revenue Growth
Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending
The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show
Decoding the $172 Billion Puzzle of Local Ad Spending in 2024
Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade
Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler
The 2024 Local Advertising Marketplace: Trends to Watch
Emergence of Retail Media Networks: A Local Perspective
Exploring the Impact of Streaming on Local News and Sports Broadcasting
Grant Funding and Nationwide Alerting for Public TV Stations
Unraveling the Future of Local Media Revenue with Todd Handy, CRO SEBPO
Takeaways from BIA’s Updated U.S. Ad Forecast for 2023
Verticals in the Spotlight: Mattress & Sleep Centers/Furniture Stores
ATSC 3.0, Hybrid Radio, AI: Takeaways from the 2023 NAB Show
From Share of Wallet to Unified Ad Platforms and NextGen TV: Rob Weisbord, Sinclair Broadcast Group
Connected Car Insights with Roger Lanctot
Data Privacy and Compliance in Local Advertising
Tracking the Billions of Local Ad Dollars Spent by Home Improvement
ATSC 3.0’s Road from Lighthouse to Cutover: Discussion with NAB’s Lynn Claudy
In-Dash Visual Radio Ads: Conversation with Quu's Steve Newberry
NextGen TV Datacasting: Evolving Use Cases and Revenue
Assessing OTT by Answering FAQs
“Never Ride a Rollercoaster Upside Down”: Reflections on Being an Entrepreneur with Jeff Smulyan
New Year New Insights: Finance/Insurance & Education
New Year New Insights: Restaurants & Legal
New Year New Insights: Auto & Retail
Successful Selling in Uncertain Times
Local TV Buying and Automation: Ad Agency Perspective
Economic Influencers on the 2023 U.S. Local Advertising Marketplace
OTT & CTV: Executive Insights
Assessing the Growth and Opportunity of Over-the-Top (OTT)
Retail Advertising Spend for the 2022 Holiday: BIA’s Forecast
Opportunities and Growth in Out-of-Home Advertising: Discussion with Jim Wilson from Talon America
Targeting and Customization Solutions with CTV
Simplifying Programmatic Advertising with Joe Marino, Madhive
NextGen TV Datacasting: What’s Ahead for Local Television
Addressable TV in the Media Ecosystem
Research Perspective on the 2022-2023 Upfront
Insider’s Look at Vevo’s OTT/CTV Strategies and Distribution
Planning & Executing CTV Campaigns with Brian Hunt, Sinclair Broadcasting
CTV Analytics and Insights with Justin Evans, Samsung Ads
An Insider’s Look at Political Advertising with BIA’s New Partner AdImpact
Insights from BIA’s Updated Outlook for 2022 Local Advertising
NAB Leadership Foundation – Creating the Next Generation of Broadcast Leaders
The Importance of Measuring Attribution for CTV and Linear TV
Ad Dollars and Black Owned Radio Stations: Details from Historic Report from NABOB and BIA
The Future of Local Radio with Mike Hulvey, Neuhoff Communications
Bringing Addressable Advertising to Linear, VOD and Streaming TV, with Guest Chris Pizzurro, Canoe Ventures
Measurement vs. Currency with Lisa Ciancarelli
ATSC 3.0 and Watermarking Tech with Richard Glosser
CTV Attribution and the Importance of Proof of Performance with Jessica Daigle
The Rise of the Cable Advertising Market with Ken Little
The Evolution of Advanced TV: from Addressability to Cross-Platform Measurement with Prasad Joglekar
Inside the vMVPD Juggernaut: Skinny Bundles as a New Ad Platform
Before and After COVID - A Look at Legal Services Local Ad Spending
Coming Soon to a Screen Near You - $700M in Local Advertising
Measuring the Super Bowl
Outlook for Online Gambling Ad Revenue in 2022
Local Video Advertising Outlook for 2022
Local Media Ad Revenue Eyes the Finance, Retail and Automotive Verticals
Expectations for Automotive in 2022
Outlook for Local Television in 2022
Audio is the New Radio: Insights from Pierre Bouvard on this Key Industry Transition
BIA’s Expectations for Local Advertising 2022: December Update
Revenue, Management, Selling: Results from SalesFuel’s 2021 State of Media Sales Survey
Paradigm Shifts in Local Video Audience Measurement
The Rise of Audio in the Local Ad Market
Automotive Disruptions and Expectations: Supply Chains, Tesla, In-Car Advertising
Initiatives for Racial Justice in Media: A Discussion with Bob Branson, President and CEO, Multicultural Media, Telecom and Internet Council
Five Keys to Success in 2022: Follow the Money
Targeting Local Viewers in OTT
BIA’s Increased Ad Estimate for 2022 Indicates Strong Year Ahead
Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021
Auto Part I: Latest Ad Revenue Estimates for Automotive Industry
Ad Spend Estimates and Trends for the Healthcare Vertical
Local Selling Insights from a Fashion Buying Expert
Vertical Ad Spend: Digital Event Series Takeaways
OTT Forecast – Midyear Update
Consumer Media Consumption’s Effect on Advertising Expectations
Real Estate Vertical Ad Spend Trends
Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News
Cookies, Privacy, and the Future of Data
Radio Moves on from Pandemic with a Focus on Digital
Getting the Most Out of Social Media for News Audience Development and Revenue Growth
Building Rate Cards for the Pandemic
News SEO: Getting Your Digital News to Rank Higher in Search
Online Gambling Presents a New Billion in Local Revenue Opportunity
Ad Spend within the Super Vertical Road Trips
Financial Services Businesses and Local Media
Legal Services’ Ad Spend Activity
Getting Your Share of the Ad Wallet
Home Services
OTT in the Local Media Ecosystem