All Episodes
Market Proof Marketing: Home Builder Marketing Insights — 424 episodes
Ep 427: Brush Your Teeth
Ep 426: Disappointment is Optional
Ep 422: It's Not Hard, It's Work
Ep 420: The Stop Doing List
Ep 418: When Housing Data is Already Late
Ep 417: The Most Terrible Time of the Year?
Ep 416: Strong Signals for 2026
Ep 414: Robots Gone Rogue
Ep 412: You Don't Have to Internalize the Valley
Ep 411: Realtor Gone Rogue
Ep 410: Marketing Merit Badges
Big Shifts with Zillow - Bonus Episode
Ep 409: Oversimulated?
Ep 408: Don't Make Your Marketing the Toaster
Ep 407: New Tricks, Old Limits
Ep 406: Margins, Myths and Market Moves
Ep 405: Certainty Can Dilute Value
Ep 404: Don't Become the Box
Ep 403: Too Young for Bing?
Ep 402: A Modern Mirage
Ep 401: Zoom Out and Take a Hike
Ep 400: Songwriters, Work with Your Singers
Ep 399: Office Hours - Attribution You Can Believe In
Ep 398: You Can't Optimize Despair
Ep 397: Nervous Zebras, Quiet Revolutions with Brian Boero
Ep 396: Leads Don't Pay the Bills
Ep 395: Office Hours with Kevin - Debut Episode
EP 394: Ride the Wave or Be Dragged
Ep 393: Rule Bending, Rule Breaking
Ep 392: The Eye of the Fire
Ep 391: Homes.com Sets Its Sights on Builders
Ep 390: Punch Above Your Weight with Steve Shoemaker
Ep 389: Fix the Pics Before the Price
Ep 388: Can't Stop, Won't Stop Connecting Ideas
Ep 387: Books, Buzzwords & Benchmarks
Ep 386: The SEO Lie You Didn't Know You Bought
Ep 385: Content Is Still King - But Now With Receipts
Ep 384: DYC Education Deep Dive – Special Takeover Edition
Ep 383: You’re Not as Ready as You Think
Ep 382 - Your First 3 Ideas Always Suck
Ep 381 - The Scooby-Doo Method
Ep 380 - Buyers Are Liars To Themselves
Ep 379 - RocketFin or Red Rocket?
Ep 378 - 3 Keys To The Spring Market
Ep 377 - 2025 Builders Show Wrap Up!
Ep 376 - The Best Project Management Tool? The One You’ll Use!
Ep 375: Builders' Show Pro Tips
Ep 374: Messaging, Metrics & Moments
Ep 373 - When to Speak and When to Listen
Ep 372 - See You At The 2025 International Builders' Show!
Ep 371 - Relevance Realization
Ep 370 - It's Never About The Money with Michelle Simms-Reiter
Ep 369 - The Venus Metric Trap
Ep 368 - Leaning Into "New"
Ep 367: Don't Fail Your Realtor Partners In 2025
Ep 366: That's a Wrap, 2024!
Ep 365 - Leaning Into Local
Ep 364 - The Season of Expectations
Guest Ep: The Voice of the Customer With Allison Babin
Ep 363: Happy Thanksgiving!
Ep 362: Operating Within Realities
Ep 361: Thinking in Categories
Ep 360: Perfect Practice Makes Perfect
Ep 359: It Doesn't Happen Overnight
Ep 358: The Wake Behind The Boat
Ep 357: 2024 Summit Recap!
Ep 356: Buy Once, Cry Once
Ep 355: The Trend Is Now Our Friend
Ep 354: Get Curious
Ep 353: The Truth Is Old
Ep 352: Create Once, Publish Everywhere
Ep 351: Consumers Gonna Consume
Ep 350: Putting A Pin In Efficiency
Ep 349: Strategic Spaghetti
Ep 348: Positively Impacting The Numbers
Ep 347: Do The Right Thing
Ep 346: Kick Them Off The Fence
Ep 345: Thinking Through Events
Ep 344: The Downfalls of Automation
Ep 343: Bringing Variety To Remarketing
Ep 342: Feeding Into Feedback
Ep 341: Read the Room
Ep 340: Don't Get Comfortable
Guest Ep: Understanding Googles Core Vitals with Dennis O'Neil
Ep 339: Seeds and Branches
Ep 338: Back to the Basics
Ep 337: The Art Of Discoverability
Ep 336: The Importance of Perception
Guest Episode: Creating Solutions For Builders and Buyers with Kody Smith
Ep 335: It’s Not Slow, You’re Slow
Guest Episode: The Psychology of Customer Happiness with Paul Cardis
Guest Episode: Success With Realtors In A Post-Settlement World with Brian Boero and Bryan Sheppard
Guest Episode: Improving The Customer Experience with Jason Hardy
Ep 334: Lead Attribution is Broken
Ep 333: Perspectives on Personas
Ep 332: Give Them Something to Talk About
Guest Episode: A Deeper Look Into The NAR Settlement with Rob Hahn
Ep 331: Bad Customer Experience
Ep 330: Too Many Stats, Not Enough Questions
Ep 329: Public Wall of Shame
Ep 328: IBS 2024 Recap
Ep 327: Connecting The Silos
Ep 326: The Housing Bubble
Ep 325: Loss of Perspective
Ep 324: Inspiration in Unusual Places
Ep 323: Fitting The Mold
Ep 322: The Complexity of Simplicity
Ep 321: The Human Element
Ep 320: Reframing "Success"
Ep 319: Happy New Year!
Ep 318: Real Will Always Win
Ep 317: The Vibe Session
Ep 316: Re-Prioritizing The Consumer
Ep 315: Strategize vs Analyze
Guest Episode: Getting to Know Forward Commitments with Brock Worthen
Ep 314: Roadblocks
Ep 313: Chatbot Controversy
Ep 312: Helping Builders Make Happier Buyers with Derek Schairer and Luke Groesbeck
Ep 311: The Root of the Issue
Ep 310: Investing In Integrity
Ep 309: Killer Caffeine
Ep 308: The Lag Effect
Ep 307: The Warehouse Of Empty Promises
Ep 306: The Girls Club
Ep 305: Creating Your Backup Plan with Tara Barlia
Ep 304: Collaborate and Communicate
Ep 303: Things We Never Need To Say In The Industry Ever Again
Ep 302: The Measure of Success
Ep 301: There's No Toenails In Our Carpet!
Ep 300: Good Content Looks Effortless
Guest Episode: Sorting Through the Perceptions & Realities of Today’s Mismatched Market with Nick Boniakowski
Ep 299: One Stop Shop
Ep 298: Building Certainty for the Uncertain Builder With Julie Jarnagin
Ep 297: Less Is More
Ep 296: Be Curious, Be Attentive
Ep 295: Utilizing Meaningful Information to Create Impactful Content with Barbara Wray
Ep 294: Marketing Is Like An Onion
Ep 293: Rates High, Inventory Low, Good Luck!
Ep 292: Pulling On Threads
Ep 290: The Details Matter
Ep 289: Special OPT Episode "Effective Realtor Outreach for Online Sales Specialists"
Ep 288: Don't Have a Bias
Ep 287: The Power of the Handwritten Note
Ep 285: The "Programmatic" Problem
Ep 284: What's Your Tendency?
Ep 283: Letting Go and Shifting Mindsets with Nicole Maggio-Deaton
Ep 282: Mentors and Mortgages
Ep 281: The Trolls Have More Tools
Ep 280: Choosing to Prioritize Your Goals with Michelle Simms-Reiter
Ep 279: Breaking Out Of Limitations
Ep 278: ChatGPT’d
Ep 277: Should Targeted Ads Target You?
Ep 276: Lawsuits and Listings with Rob Hahn
Ep 275: Ai Drops New Music, But Should It?
Ep 274: Make the Circle Bigger
Ep 273: Finding Unicorns
Ep 272: The Meh-taverse
Ep 271: The Art of Curating a Successful Conference with Greg Fuson
Ep 270: Imposter Syndrome
Ep 269: Marketing Coach Power Hour
Ep 268: Diving Into Home Builder Data with Rick Holmes and Alan Ratner
Ep 267: How To Calm Down A Nervous Team
Ep 266: Online Sales Takeover with Mike Lyon and Jen Barkan
Ep 265: Why Marketers Shouldn't Target Themselves
Ep 264: Is The Spring Selling Season Here?
Ep 263: Stop Pining For The Past
Ep 262: The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz
Ep 261: Calculating Your Cost-Per-Lead
Ep 260: Goal Setting: Name It and Claim It
Ep 259: CMO Powers, Activate!
Ep 258: Do You Convert Announces New Creative Director Karla Tuten
Ep 257: A.I. and Its Role in 2023 for Home Builders
Ep 256: Activate Your Skills for 2023
Ep 255: Revenue Supporting Marketing Reports
Ep 254: Beware Attribution
Ep 253: Top Behaviors For Consistent Marketing Results
Ep 252: Online Sales Follow Up With Rachel Starratt
Ep 251: This Is The Worst Time To Be Boring
Ep 250: Focus On What Is Never Going To Change
Ep 248: Stop The Internal Insanity
Ep 247: Putting Trust In Your Team
Ep 246: Have Your Tactics Changed Fast Enough with Jeff Shore
Ep 245: Is It Possible To Measure All Marketing Channels?
2022 Follow-Up Survey Bonus Episode
Ep 244: The Transparency Of Home Listings
Ep 243: Communicating The Vision Of A Home with Steve Ormonde
Ep 242: Favorite Builder Podcasts
Ep 241: 2022 Online Sales & Marketing Summit Highlights
Ep 240: Stopping the Lag in Home Builder Data with Mike Simonsen
Ep 239: Flow State vs. Clutch State
Ep 238: A Clean Job Site Matters
Ep 237: Mastering Master Plan Communities with Cassie Cataline
Ep 236: Why We Are All In Sales
Ep 235: Ads That Facebook Hates
Ep 234: Opendoor and Zillow Partnership Thoughts
Ep 233: Where To Start With SEO
Ep 232: Information Filter Failure
Ep 231: The Future of Designing Homes Is Here with Marc Minor
Ep 230: Standing Inventory? Update Your Website.
Ep 229: So You Need Foot Traffic
Ep 228: History Doesn't Repeat, It Rhymes with Myers Barnes
Ep 227: Cyclicality Is Back
Ep 226: The $$$ Value of Making Outbound Calls
Ep 225: Making A Difference Through Marketing with Carol Morgan
Ep 224: Create Content People Want To Steal
Ep 223: Volatility is Certain
Ep 222: How Do You Promote Rate Locks & Other FAQs
Ep 221: Reverting Back To The Mean
Ep 220: The Paradox of Home Selection Choices with Joel Fleischman
Ep 219: Don't Dismiss Data Because You Don't Like It
Ep 218: The End Is Near for Google Analytics 3! Prep GA4 now
Ep 217: How Important Is Attribution Really?
Ep 216: It’s Time To Show The Work
Ep 215: Lean Into The Market Shift
Ep 214: Death to Bad Home Photography with Chad Davies
Ep 213: Builder 100 Recap + What Is An Appointment?
Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn
Ep 211: Strategies For Handling Uncertainty
Ep 210: Selling Homes Predictably with Kimberly Mackey
Ep 209: Builders Gonna Build
Ep 208: Is There An Industry-Wide Cost-Per-Lead Benchmark?
Ep 207: Beyond the WOW of Augmented Reality
Ep 206: Creative Solutions
Ep 205: Encouraging and Handling Reviews
Ep 204: Atypical Home Selling Season Data with Qadra Evans
Ep 203: Make Yourself Irreplaceable
Ep 202: Why Builders Online Shopping Carts Are Different
Ep 200: The 200th Episode Milestone!
Ep 201: Creating Consumable Content with Megan West
Ep 199: Stop Living Paycheck to Paycheck with Leads
Ep 198: Create Once, Publish Everywhere (COPE) with Savannah Paver
Ep 197: Should You Keep Home Base Pricing On Your Website?
Ep 196: Getting More Out Of Google AdWords
Ep 195: Technology & Real Estate With Spencer Rascoff
Ep 194: The NAHB International Builders' Show 2022 Recap
Ep 193: Trading Up
Ep 192: Empowering Everyone With The Freedom To Move with Alex Toth and Derek Schairer from Opendoor
Ep 191: Sleep, Creep, Then Leap
Ep 189: The Value Of Video Marketing Content with Dawn Dantzler
Ep 188: Phishing Scams To Be Aware Of
Ep 187: Coming Soon Community Playbook for OSCs with Jen Barkan
Ep 186: Evolving Together with Devon Bloxom
Ep 185: What You Need To Track On Your Website
Ep 184: Managing The Digital Experience with Ananth Rao
Ep 183: The Accuracy of Content Hubs
Ep 182: Why Passion and Persistence Always Prevails
Ep 181: Looking Into 2022 and Beyond With Ivy Zelman
Ep 180: Best Professional Development Series
Ep 179: The Benefits of Self Evaluation
Ep 178: The Challenges Builders Face with Greg Bray
Ep 177: Are All Marketers Liars?
Ep 176: Winter Cleaning For Marketing
Ep 175: Increasing Buyer Engagement With Photos with Gordon Henderson
Ep 173: Curiosity Over Perfection with Jessi Kelly
Ep 172: Promoting Active Adult Communities
Ep 171: The $3.18 Tomato
Ep 170: Perpetual Learning For Professional Development
Ep 169: Should You Be A Pioneer Or A Fast Follower?
Ep 168: The Future Of Attribution
Ep 167: The Nationals with Lisa Parrish
Ep 166: Is The Home Priced Too High Or Do You Need Better Marketing?
Ep 165: How To Do The Most With What We Have
Ep 164: Online Sales Professionals vs. Amateurs
Ep 159: Rethinking Short-Form Videos
Ep 158: Influencer Marketing Conversations with Anya Chrisanthon
Ep 157: Time To Hit The Advertising Reset Button
Ep 156: Running So Hot with Jen Barkan
Ep 155: Is Frictionless Virtual Homebuying Attainable?
Ep 154: Stretching Your Creative Content Muscles
Ep 153: Rebranding a Home Builder with Roka Music
Ep 152: Milestone Driven Community Launches
Ep 151.5: The New 2021 Online Sales Benchmarks for Q1
Ep 151: Content Calendar Conversations
Ep 150: The Dangers of Shadow Interest Lists
Ep 149: Build-to-Rent Q&A with Noel Christopher
Ep 148: Buyer Experience Tools with Kody Smith
Ep 147: The Market Proof Awards & CallRail Updates with Madelyn Wing
Ep 146: Reducing Chaos For “Buy Online”
Ep 145: Priority Lists for Online Sales
Ep 144: 2022 Market Predictions and Beyond
Ep 143: Zillow’s New Construction Consumer Housing Trends Report with Brett Steele
Ep 142: Builders Choosing Intentionally NOT To Sell Homes
Ep 141: Digital Priorities for Marketers
Ep 140: Margin Management with Amy O’Connor
Ep 139: Priority Lists & Their Pitfalls
Ep 138: The Future Of Real Estate Payments
Ep 137: Nurturing Active Leads with Jessie Suggs
Ep 135: The Makings of a Content Masterpiece with Sarah Titus
Ep 134: To Gate or Not to Gate?
Ep 133: Digital Marketing Moves with Carly Sickles
Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan
Ep 130: Understanding the MLS with Sam Debord
Ep 129: End of Year News Blitz
Ep 128: Lessons in Leadership with Eric Alarid
Ep 127: Design Gallery Inspiration with Ben Rutt
Ep 126: Privacy, Data & Facebook Ads – Big Changes Coming Soon
Ep 125: The Future of Home Building (Starts Now) with Megan English
Ep 124: Google Ad Changes, House Updates, and Kevin the Plumber
Ep 123: Building Trust with Dave Miles
Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights
Ep 121: Deep Design with Karla Tuten
Ep 120: Hands in the Cookie Jar – Zillow’s Big Announcement
Ep 119: Marketing with a Capital M with Steve Whaley
Ep 118: Facebook News Frenzy
Ep 117: Did You Fix Your Website Yet? with Scott Stratten
Ep 116: Outside the Comfort Zone
Ep 115: Understanding Computer Vision with Ben Alton
Ep 114: Introducing the 2020 PULSE
Ep 112: Build-On-Your-Lot Marketing with Dawn Dantzler
Ep 111: No Free Swimming Pools
Ep 110: UTour – A New Way to View Homes with Tom Nelson
Ep 109: Solving the Challenge of Too Many Leads
Ep 108: Good vs. Bad Leads, Facebook Boycott & 2020 Predictions
Ep 107: 2020 Housing Giants with Rich Binsacca
Ep 106: News Mashup and a New Face
Ep 105: Online Lead Follow-Up in 2020 – How Are Builders Doing?
Ep 104: Leading with Curiosity with Linnea Chapman
Ep 103: Tools of the Trade
Ep 102: Creative Home Design with Seth Hart
Ep 101: The Pain of Change
Ep 100: Branding and Beliefs with Brian Boero
Ep 99: Brad Inman Stops By
Ep 98.5: General Brokerage Check-In with Bill Lublin
Ep 98: Why Online Marketing and Sales Need Each Other Now
Ep 97.5: Breakdown of a Virtual Community Launch with De Young Properties
Ep 97: Seize the Day with Tim Costello
Ep 96.5: Grab the Good Rate with Anthony Grasst
Ep 96: Building a Recession-Proof Business with Shawn Van Dyke
Ep 95.5: Virtual Tours, Martech and Social Ad Spend
Ep 95: Tour Now and Buy Online with Holly Haener
Ep 94.5: Communication (Done Carefully) is Key
Ep 94: A Bird’s-Eye View with Rich Binsacca
Ep 93.5: Should You Podcast? with Spencer Powell
Ep 93: Builder Survey, iBuyers and Social Ads
Ep 92.5: Skate To Where The Puck Is Going
Ep 92: Fed Rate Cut and FB Live Audio
Ep 91: Registering Walk-In Traffic in the Year 2020 with Kody Smith
Ep 90: Preparing for Coronavirus
Ep 88: So You Want to Use Live Chat? Consider This First
Ep 87: Bring Your Brand Story to Life with Melanie Deziel
Ep 85: Creating a Customer Service Culture with John DiJulius
Ep 84: Live from IBS 2020
Ep 83: Attribution Analysis with Kirk Williams
Ep 82: CRM Success with Abbie Mirata
Ep 81: Looking Forward to 2020
Ep 80: The Top Episodes of 2019
Ep 79: The Death of Facebook Organic Reach for Brands
Ep 78: Understanding Lifestyle Buyer Behavior with Ben Keal
Ep 77: Advertising, Attribution and Branding – Trust Us, It’s Complicated
Ep 76: Creating Desirable Customer Experiences with Lynne Davis
Ep 75: Extended Story Time with Kevin
Ep 74: Getting Creative with Ryan Snarr
Ep 73: Warranty Woes, Political Ads, Big Data – Oh My!
Ep 72: Rethinking Customer Values with David Allison
Ep 71: Behind the Scenes with Quint Lears
Ep 70: ROI Strategy, Budget Planning, and the Sales Tech Debate
Ep 69: Parade of Homes – Is it Worth It? with Steve Shoemaker
Ep 68: Live from the 2019 Online Summit
Ep 67: Marketing Canadian-Style with Justin Nolette
Ep 66: Unattended Access – The Good, The Bad, The Future?
Ep 65: Camping with Carrie Rogiers
Ep 64: News Blitz – iBuyers, Organic Search, Web Privacy and Deepfakes
Ep 63: Taking the Mystery out of Mystery Shopping with Leslie Jeter
Ep 62: Hot Topics and What’s Next in Online Marketing
Ep 61: Online Content Challenges, Solutions & Advice with Kevin Weitzel
Ep 60: Content Marketing with Thais Cuffy
Ep 59: Swimming in the Deep End with Chad Sanschagrin
Ep 57: Measuring Walk-In Traffic with Michael Guimarin
Ep 56: The Facebook Fear Factor with Dennis O’Neil
Ep 55: Social, Confidence and Content – 3 Mini Topics
Ep 54: Real Estate Chaos – Close To Home With Mike Lyon
Ep 53: Selling Houses On The Side
Ep 52: Design Studios with Jane Meagher
Ep 51: Existing Home Industry In Chaos
Ep 50: Celebrating 50 Episodes with Jeff Shore!
Ep 49: Convert To Conversion Campaigns For More Conversions
Ep 48: Are You Listening To Your Customers? with Paul Cardis
Ep 47: Real Questions from IBS2019
Ep 46: Team DYC Hijack (IBS Review Special)
Ep 45: The Ad Doctor’s 60 Hours As A Builder
Ep 44: The Secrets of Amazon with Andrew Morgans
Ep 43: Evolution Of The New Home Marketplace with Matthew Slutsky
Ep 42: A Fireside Chat With Tim Rethlake
Ep 41: OSC Straight Talk With Andy Gottesman
Ep 40: A Tale Of Two (Pre-Start) Homes
Ep 39: Realtors & Reputation with Sean Carpenter
Ep 38: Zillow Dishes On The Data with Kristin Duffy
Ep 37: Headlines Can Be Deceiving
Ep 36: What A Difference 3 Years Makes
Ep 35: Help! I’m Not Interesting! With Shawn Van Dyke
Ep 34: The New Presale Without Fail
Ep 33: Trash Your Marketing Calendar
Ep 32: Helping Sales & Marketing Get Along with Chris Hartley
Ep 31: Live from the 80’s! (at the Online Summit)
Ep 30: Your Official 2018 Summit Prep Show
Ep 29: The Digital Interpreter – Meredith Oliver
Ep 28: Branding Tug Of War (with Jenny NeSmith)
Ep 27: Market Proof Your Marketing
Ep 26: Tell A Good Story – Or Die (with Jeff Turner)
Ep 25: Advertising Can’t Fix Stupid (5 Ps of Marketing)
Ep 24: Let Them Build It & They Will Come
Ep 23: Stop Screwing It Up!
Ep 22: Breaking In To Breaking Out
Ep 21: Stealing From Your Competition
Ep 20: PCBC 2018 Spectacular
Ep 19: Marketing Like A Girl
Ep 18: Broker & Agent Insights
Ep 17: Conversation on Visualization
Ep 16: Website Stalker Options
Ep 15: Analytics Like McDonalds
Ep 14: Where Home Shoppers Go Online
Ep 13: Jedi Mind Trick Zombies
Ep 12: What Exactly Is SEO Anyway?
Ep 11: Facebook Finally Gives Clarity
Ep 10: Tracking Ad Effectiveness
Ep 9: An Owner’s Perspective
Ep 8: Is Facebook Dying? (and Ninja Tips)
Ep 7: Content That Sells
Ep 6: Efficient and Effective
Ep 5: Old Habits Die Hard
Ep 4: Fixing That Broken Community
Ep 3: Defining The Definitions
Ep2: Social Media Insourcing
Ep1: Landing Pages Forever (Sometimes)