All Episodes
Merchants of Dirt — 53 episodes
Race invention is the mother of necessity
Does a virtual race in the woods make a sound?
Keep racing with asynchronous virtual events
50 Lessons learned from being a race director
Racing support services you can outsource
Are you a women-friendly race director?
Bad crews have worse leaders
Spectator-friendly racing formats
Head counts matter
Yesterday is too late for insurance
Tales from the collegiate sports laboratory
Outreach and the Art of Recreational Engineering
Make event management jelly with Jennifer Crawford
Oh, no! Where's Kyle? He has all the gear!
5 things that make a multi-day slog fest special
Holiday trail time tips
Take your race promotion on the road
Everything’s Bigger in Montana
Four Horsemen of Race Planning Apocalypse
Save Your race with measures and metrics
What you can learn from race hater Mr. Murphy
Inside the Race Director's Studio (Part 2)
Inside the Race Director's Studio (Part 1)
Turn a No into a Yes with relationship building
Your growth model needs to go to the gym
Mr. Murphy loves your cut-and-paste waiver
You can't fix a race you never start
Get busy crunching the numbers with Cy Sack
How not to suffer registration woes
Get soggy setting courses with Mark Montague
Win more customers with strategic messaging
Get addicted to adventure with Michelle Faucher
Manage the unknown of race day volunteers
It is time that your timing was timely
Fix a bad race course with a good design strategy
Venue is all about location, location, location
Build better permits with a proposal process
Mr. Murphy just wrecked your race day
Mr. Murphy finds your risk planning hilarious
Mr. Murphy just took out a racer
Mr. Murphy just canceled your race
Earning race customers for life
Strategies for picking your race dates
Using market forces to spot off-road racing fads
Putting the fun back in racing fundamentals
Principles of a profitable race
Race profits are evil and other money myths
All race business systems start with a roadmap
Handle the politics that mess with your races
Be a Race Promoter not a Race Director
Your first strategic vision quest
What I wish I knew before my first race
Want to hold an off-road race?