Merchants of Dirt cover art

All Episodes

Merchants of Dirt — 53 episodes

#
Title
1

Race invention is the mother of necessity

2

Does a virtual race in the woods make a sound?

3

Keep racing with asynchronous virtual events

4

50 Lessons learned from being a race director

5

Racing support services you can outsource

6

Are you a women-friendly race director?

7

Bad crews have worse leaders

8

Spectator-friendly racing formats

9

Head counts matter

10

Yesterday is too late for insurance

11

Tales from the collegiate sports laboratory

12

Outreach and the Art of Recreational Engineering

13

Make event management jelly with Jennifer Crawford

14

Oh, no! Where's Kyle? He has all the gear!

15

5 things that make a multi-day slog fest special

16

Holiday trail time tips

17

Take your race promotion on the road

18

Everything’s Bigger in Montana

19

Four Horsemen of Race Planning Apocalypse

20

Save Your race with measures and metrics

21

What you can learn from race hater Mr. Murphy

22

Inside the Race Director's Studio (Part 2)

23

Inside the Race Director's Studio (Part 1)

24

Turn a No into a Yes with relationship building

25

Your growth model needs to go to the gym

26

Mr. Murphy loves your cut-and-paste waiver

27

You can't fix a race you never start

28

Get busy crunching the numbers with Cy Sack

29

How not to suffer registration woes

30

Get soggy setting courses with Mark Montague

31

Win more customers with strategic messaging

32

Get addicted to adventure with Michelle Faucher

33

Manage the unknown of race day volunteers

34

It is time that your timing was timely

35

Fix a bad race course with a good design strategy

36

Venue is all about location, location, location

37

Build better permits with a proposal process

38

Mr. Murphy just wrecked your race day

39

Mr. Murphy finds your risk planning hilarious

40

Mr. Murphy just took out a racer

41

Mr. Murphy just canceled your race

42

Earning race customers for life

43

Strategies for picking your race dates

44

Using market forces to spot off-road racing fads

45

Putting the fun back in racing fundamentals

46

Principles of a profitable race

47

Race profits are evil and other money myths

48

All race business systems start with a roadmap

49

Handle the politics that mess with your races

50

Be a Race Promoter not a Race Director

51

Your first strategic vision quest

52

What I wish I knew before my first race

53

Want to hold an off-road race?