All Episodes

#76 - A Seat at the Table: How Engaging Insights Lead to Customer Centricity

#74 - Customer Centricity Starts at Your Own Two Feet

#73 - Speed Dating Without the Romance: A Path to Customer Centricity

#72 - The Future of Customer Salience

#71 - From Numbers to Narratives: What it Means to Make Data Land

#70 - How to Build an Audience Centric Brand

#69 - Addressing the Bad Habits of Market Research

#68 - Embedding Customer Voices in Strategic Decisions

#67 - Applying Behavioural Science to Market Research

#66 - The Value of Market Research Intelligence and Data Quality

#65 - Customer Closeness, Research Delivery & Insight Leadership

#64 - Applying Human Truths to Insight and Marketing

#63 - How to Socialise Customer Insight and Engage Stakeholders

#62 - Insight, Consumer Duty and Raising Voluntary Standards

#61 - Empowering Women Leaders in Market Research

#60 - Neurodivergence, ADHD and a Career in Market Research

#59 - The Next Chapter of the MRX Lab

#58 - The Nexus of Research, Marketing and Entrepreneurship

#57 - Interoperability, FHIR and the Standardisation of Data

#56 - Building a Culture of Customer Curiosity

#55 - A Clientside Evaluation of AI in Market Research

#54 - Marketing Communications for Research and Insight

#53 - Managing Stakeholder Expectations & Valuing Insight

#52 - Overcoming the Commercial Challenges of Research

#51 - What It Takes to Become a Future Insights Leader

#50 – A Filmmaker's Guide to Telling Impactful Stories

#49 – Improving Survey Quality and the Participant Experience

#48 - Building Insight Teams for Transformative Change

#47 - Generative AI and the Future of ResTech

#46 - How Researchers Become Decision Consultants

#45 - Customer Salience: How Insight Achieves a Seat at Many Tables

#44 - Simplicity, Staying Power and Informed Decisions

#43 - Understanding Joy and The Human Experience

#42 - The Climate Conversation: How Research and Insight Impacts Sustainability

#41 - Strategic Sensemaking: The Role of Insight in Corporate Decision-Making

#40 - Interviewing an AI About the Future of Marketing Research (with ChatGPT)

#39 – The Role of Empathy in Market Research (with Rob Volpe of Ignite 360)

#38 - The Art and Science of Joy (with Andrew Cannon)

#37 - Getting to Know ESOMAR Council Candidate Paul Hudson

#36 - The Role of Insight and Marketing in Times of Crisis

#35 - What is Data Engineering?

#34 - How to Build & Maintain Trust in Research (with Andy Smith of NFU Mutual)

#33 - Understanding Vaccine Hesitancy Through Motivational Interviews (with Dr. Jack Gorman of Critica)

#32 - Creating Content for the Research and Insights Industry (with Mike Stevens of Insight Platforms)

#31 - Thoughtful Data and the Challenge of Scaling Qual Research

#30 - How Insight is Informing the Future of Podcasts (with Tommy Walters of Acast)

#29 - The Age of Customer Empowerment

#28 - Developing Insight Frameworks That Work

#27 - Democratising Data and The Factors of Success

#26 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1)

#25 - Creative and Emerging Reporting Techniques (with Maria Twigge of FlexMR)

#24 - Striking the Right Balance of Data Collection Methods

#23 - Humanising Data With a Name and a Face

#22 - Asking the Right Questions (with Dan Siddle of Molson Coors)

#21 - Customer, User and Human Experience Research

#20 - Proven Strategies for Connecting with Research Participants

#19 - Effective Approaches to Research Design

#18 - Cutting the Red Tape: How to Make Research Happen

#17 - Insights Empowerment: Improving Efficiency, Reach and Influence

#16 - Glocalization: Should It Impact Research Strategy?

#15 - Rationalism, Empiricism and Other Important -Isms

#14 - Thinking Outside Agile: The Case for Waterfall, Six Sigma & Lean Projects

#13 - The Rabbit Hole of Critical Thinking

#12 – Ceteris Paribus (and Other Economic Principles for Insights)

#11 – How the Slow Movement Challenges Agile Market Research

#10 - The Effect of the Sacred and Profane on Consumer Behaviour

#9 – Has the Gig Economy Already Affected Insights Professionals?

#8 - Storytelling Lessons Researchers Can Take from Table Top RPGs

#7 - Evaluating Art & Advertising as Reporting Techniques

#6 - The Parallels Between Principles of Research and Journalism

#5 - Applying the Principles of Design Thinking to Market Research

#4 - Memes As A Language For Visual Communication

#3 - Do Software Developers or Insight Pros Shape Modern Research Experiences?

#2 - The Joy Of Innovation And Importance Of Embracing Novelty

#1 - Print; Hello World