All Episodes
Naming in an AI Age — 92 episodes
How to Avoid “Name Slop”: Why AI-Generated Names Fail & What to Do About It
Why Getting a Trademark Registration Is So Much Harder
DuPont & Polaroid Factors: Infringement and Likelihood of Confusion
How to Avoid Getting Sued
How to Read a USPTO Trademark Regestration
How To Use Your Trademark Correctly
Trademark Law and Naming Strategy: Why Distinctive Names Matter
Trademark: What’s the difference between a Knockout Search and a Clearance Search?
Trademark and Copyright Symbols When to use TM, Ⓡ , and ©
Understanding Trademark Classes
Is a USPTO Search Good Enough?
USPTO Trademark Search Pros, Cons, and Watch-outs
Non-Alcoholic Beverage Names That Actually Work!
Naming: When You Need a Detailed Creative Brief
Creative Briefs & Their Role in Name Development
AI Naming: The Right Way to Use AI for Brand and Product Names
The Naming Experts: Over 30 Years of Brand-Building Success
Branding & Naming Guidelines: 10 Common Mistakes & How to Fix Them
40 Years of Naming: What I Learned Building a Creative Naming Agency
Naming Hacks for Success in the AI Age
What's Your Brand Name Worth?
AI Naming Strategies: Prompt Like a Pro for Better Brands
Your Slogan is your Fountain of Youth
The One Thing You Need for is a Truly Great Name
AI is your Coach, not your Substitute
AI and the Future of Naming: How Personalization and Expertise Drive Success
AI and Naming in 2025: Bleeding Creativity with Human Intuition
Sweet or Spooky? The Best and Worst Halloween Candy Names
Sierra Mist-Information: Trademarks, Copyrights, and Fact Checking
From Brainstorm to Brand: A Client’s Journey
Trademark Awareness: Very Demure, Very Mindful
Naming Systems Strategy and Hierarchy
Effective Naming and Branding Strategies
The Art of Naming: Elevating your Brand
Taglines and AI: Navigating Branding in a Digital Age
Navigating the Edge: Balancing Edgy Names and Brand Strategy
5 Common Naming Mistakes
The Art of Naming: Insights from NameStormers
Mastering the Art of Naming: Insights from Laura Schroeder
Navigating Name Conflicts: Can Your Brand Share a Name with Another Company?
No Name Negativity
Managing Opinions of Names
NameStormers’ Superpowers & What to Look for in an Agency
AI’s Leveling the Business Playing Field
Social Media Handles - From a Naming Perspective
Finding a Domain Name
Naming is Changing
Should you change your company name?
Naming in China
Naming System: Branded House vs. House of Brands
Naughty Naming - Words not allowed in your business name
Who is your Personal Brand Name for?
Names that Cut Through the Clutter
AI vs Creatives
Is AI More like Oxygen or Fire?
Protecting Your Name from Theft
5 Personal Brand Name Styles
How to Validate Your Name
The Most Important Thing in Naming
Does your Brand Name Really Matter?
Trademark Infringement: So you wanna get sued?!
AI Name Generators Drive Me Crazy!
Stanley: Old Name, New Following
NameCraft: Unveiling Name Styles
Timing Trademark Screening: When to Screen Your Name
Using Your Name as Your Brand: The Pros & Cons
Name That Holiday Product: NameStormers Edition
Millennial Minds: Naming Navigation
Decoding Naming Complexities
Taming Naming Pains
Navigating Trademark Hurdles
Mastering the Naming Maze
Name Failing is Awesome
Uncomplicating the Naming Process
Name Crafting & Considerations
The Impact of AI on Naming
The Impact of AI on Market Research with Jian Huang
Name Testing & Research with Mapprio's Founder Jian Huang
AI's Impact on Productivity
Millennial vs. Gen Z - Naming Edition
Name Testing in an AI Age
System 1 / System 2 Research
Existing Name vs. New Name
Global Naming Tradeoffs
Name Testing Gold Standard
Twitter to X - a Naming/Branding Perspective
Relationship Building Isn't a Tactic
"I'll Know It When I See It"
How to Pitch a Name
Whack-a-Mole Decision-Making
Why "Naming in an AI Age"?
Welcome to Naming in an AI Age!