56 Episodes
Episode 54 -- Peak Performance With the Remedy and Surpass
"Nokian Tyres invented. Everyone else followed." That's what Tire Factory Sales Manager Pat Howley thinks about the performance journey Nokian Tyres has led for decades. On this episode, Pat analyzes the success of the all-weather Nokian Tyres Remedy WRG5 one year after its launch. And Brock Keen takes us on a journey across the American West to assess the performance of the new Nokian Tyres Surpass AS01. Follow Nokian Tyres on social media -- @NokianTyresNA on Facebook, Instagram, Threads and TikTok
Episode 53 -- Navigating North America's Worst (and Most Beautiful) Roads
Who has the worst roads in North America? Nokian Tyres is asking drivers to vote. And Jordan Schiefer joins the show to discuss his experiences so far on the Nokian Tyres Surpass AS01, after driving a Tesla and Miata across the Rockies and West Coast.
Episode 52 -- Surpass AS01 at Las Vegas Motor Speedway
Nokian Tyres launched the new Surpass AS01 at an event last week at Las Vegas Motor Speedway. On this episode of the Journey Podcast, we caught up with dealers and journalists to learn how the tire expanded their expectations of what an ultra-high-performance all-season product can deliver. You'll hear from dealers from Quebec to Arizona, Oregon to Florida and beyond. Learn more about the Nokian Tyres Surpass AS01 at NokianTyres.com/Surpass.
Episode 51 -- It's Time to Expand Your Expectations
Nokian Tyres is pleased to introduce the Nokian Tyres Surpass AS01™, an ultra-high-performance all-season tire designed to Expand Your Expectations™ of what a tire can deliver. Nokian Tyres Development Manager Leo Hillman joins the show to explain how the Surpass AS01 delivers a complete driving experience. Then Alray Tire Owner Judd Huffman explores how his shop has served as part of the "heartbeat" of Boone, North Carolina after a hurricane devastated the community. Learn more about our new tire at NokianTyres.com/Surpass.
Episode 50 -- 2024 Highlights from Key Stakeholders
On the 50th episode of the Nokian Tyres Journey Podcast, we dive into what made 2024 successful for Nokian Tyres and our partners. We chat with Vice Presidents Lauri Halme and Tommi Heinonen about our growth and customer relationships. We chat with tire shop owner John Linder about the rollout of the "home run" Nokian Tyres Remedy WRG5 all-weather tire. And we travel to Dayton for a visit with Warehouse Lead Jonathan Hall about the growing culture at our North American factory.
Episode 49 -- How One New Nokian Tyres Dealer is Thriving
Niagara Battery & Tire started selling Nokian Tyres products just over two years ago. On this episode of the Journey Podcast, we check in with them to see how the relationship is going, why they signed on in the first place, and why they would recommend Nokian Tyres to customers and fellow dealers. Plus, we dive into the unique weather in the Niagara region, and how it plays into their product recommendations to consumers.
Episode 48 -- Celebrating the 90th Anniversary of the Winter Tire
Nokian Tyres is celebrating 90 years since we invented the winter tire. In honor of the milestone, we're taking listeners behind the scenes to experience a treacherous winter tire film shoot. How did our flagship Nokian Tyres Hakkapeliitta winter tires help avoid disaster? Plus, Hakka Ambassadors weigh in on why they love Nokian Tyres winter tires. Celebrate with us at NokianTyres.com/Winter90.
Episode 47 -- 25 Years Of All-Weather Tires
The all-weather tire celebrates its 25th anniversary this week! In honor of All-Weather Week, Nokian Tyres sits down with two experts in the only true year-round driving solution. Nick Fox of Gills Point S has sold all-weather tires for years as a dealer in Montana, Idaho and Utah. What is the key to educating drivers? And Nokian Tyres Development Manager Leo Hillman discusses how the inventor of the all-weather tire continues to serve as a leader, with six generations of all-weather products.
Episode 46 -- Live From Our Grand Opening In Romania
On September 19, Nokian Tyres celebrated the grand opening of its new tire factory in Oradea, Romania. We attended the event and spoke with Senior Vice President of Operation Excellence Adrian Kaczmarczyk about how the factory represents our larger global business strategy. Plus, we are excited to invite dealers to get involved in two campaigns that celebrate major milestones for Nokian Tyres and our industry.
Episode 45 -- Pushing the Limits in Spain And Alaska
How is tire testing in Spain helping Nokian Tyres develop tires for North American roads? And how is a tire shop in Alaska preparing for an electric future? Nokian Tyres sits down with a tire test leader at Hakka Ring in the deserts of Spain to discuss tire testing at the state-of-the-art facility, then journeys to the Land of the Midnight Sun to explore how Alyeska Tire is embracing EV drivers.
Episode 44 -- Why EV Drivers Love Nokian Tyres
It's an electric journey in the automotive space these days. As more drivers opt for electric vehicles, how is Nokian Tyres meeting their needs? A popular EV expert dives into why he, and a growing number of his fans, are Nokian Tyres customers. Then, Nokian Tyres Vice President of Product Management Marko Saari stops by to explain our Electric Fit symbol. How do we ensure the latest generations of all our tires are seamless fits for EVs? Learn more about Nokian Tyres' EV-ready tires at NokianTires.com/EVs.
Episode 43 -- Assembling And Testing Tires In North America
Nokian Tyres has completed the ramp-up stage at its North American factory in Southeast Tennessee. On this month's show, we chat with Dayton Factory Warehouse Manager Keith Wilkerson about the significance of Nokian Tyres' new finished goods warehouse at the campus. And we catch up with Test Engineer Marc Cooper about our increased testing efforts in North America.
Episode 42 -- Turning Sustainability Into a Selling Story
Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers.
Episode 41 -- The Business Impact Of The All-Weather Tire
How will Nokian Tyres' new all-weather tire help tire businesses grow? Linder Tire Owner John Linder talks about how the new Remedy WRG5 tire will help him serve his customers and build loyalty to his business.
Episode 40 -- Why Dealers Are Excited For The Remedy WRG5
The Nokian Tyres Remedy WRG5 will provide drivers with natural confidence, performance and resilience. Why are dealers excited about this combo? We speak with Tire Factory's Pat Howley and Fetzer Tire's Howie Fetzer.
Episode 39 -- Introducing The All-Weather Nokian Tyres Remedy WRG5
This week, Nokian Tyres launched the Remedy WRG5. It's the sixth generation of the tire we invented in 1999 -- all-weather tires built for year-round use and certified for winter driving. Nokian Tyres Director of Products Steve Bourassa joins the show to discuss the key benefits of this exciting new product. Then, entrepreneur and mother Sandra Erath drops by to explain why the Nokian Tyres Remedy WRG5 gives her Natural Confidence. Learn more about the Nokian Tyres Remedy WRG5 at NokianTires.com/Remedy.
Episode 38 -- Winter Words From Our 'Biggest Fan'
Dennis Dwyer drops by the podcast to explain why he describes himself as Nokian Tyres' biggest fan. Why does he trust our winter products to navigate New York winter weather, and how does that faith carry into our all-season and all-terrain tires? What advice does he have for dealers? Plus, sustainability news from the Dayton Factory.
Episode 37 -- Changeover Season Success Stories
A pair of successful Northeastern tire dealers share their advice for winter tire changeover season on this month's episode of the Nokian Tyres Journey Podcast.
Episode 36 -- Experiencing All Conditions At Oregon Overcrest 2023
Travel with us to the mountains and high desert of Oregon to test tires at the 2023 Overcrest Rally! Nokian Tyres representatives and our ambassadors truly experienced peace of mind in all conditions at this challenging event. Join us for a recap of the journey.
Episode 35 -- Celebrating All-Weather Tire Week
This month, we’re celebrating the 24th birthday of Nokian Tyres’ introduction of the all-weather tire to North America. Gill's Point S Tire & Auto Manager Jared McDermott joins us from Montana to discuss why his customers love the Nokian Tyres WRG4. Then Steve Bourassa drops by to explore the history and innovation behind our all-weather products.
Episode 34 -- All-Weather Testimonial + Winter Storytelling Tools
On this month's episode, new all-weather tire driver Jonathan Beecher Field details his journeys between South Carolina and Vermont on the Nokian Tyres WRG4. And Director of Marketing Hans Dyhrman drops by to outline the marketing tools available to dealers this winter sales season.
Global Bonus Episode -- What ELECTRIC FIT Means For Drivers
What does Nokian Tyres' new ELECTRIC FIT symbol mean for drivers and tire dealers? Nokian Tyres Head of Product Management Marko Saari discusses it in detail in a special bonus episode.
Episode 33 -- ELECTRIC FIT + Meeting EV Drivers' Needs
Nokian Tyres is pleased to introduce ELECTRIC FIT, a symbol that signifies that every Nokian Tyres product is a seamless fit for electric vehicles. What does the symbol mean, and how do we test tires to meet the demands of EVs? Head of Product Management Marko Saari drops by to explain. Then, Ben Morris of Gills Point S Tire and Auto in Oregon speaks with us about he addresses the needs of his EV customers. Learn more about our quest to satisfy the needs of EV drivers at NokianTires.com/ElectricFit.
Episode 32 -- Why 'Crafted in USA' Matters
As hiring nears completion at our North American factory in Dayton, Tennessee, dealers and drivers are buying Nokian Tyres products that are crafted in the USA. Why does that matter to retailers and consumers? We sat down with Zurcher Tire COO Carson Cornelius to discuss the impact of the "Crafted in USA" story on his business and customers. Plus, an excerpt for our recent episode that went behind the scenes of our journey to Europe with the New York Times.
Episode 31 -- New York Times Behind The Scenes
The New York Times visited Nokian Tyres in Romania and Helsinki for a front-page feature story that ran May 5. Host Wes Boling joined the journalist on the trip and offers a behind-the-scenes account of the experience.
Episode 30 -- Steven Godfrey Goes Off College Football's Beaten Path
Popular college football journalist Steven Godfrey joins this month's show to share his favorite off-the-beaten-path destinations in the sport. He also shares his experience on our all-weather tires and previews year two of the partnership between Nokian Tyres and his podcast, Split Zone Duo. Then, Hope Valenti chats with Dayton Factory EHS Manager Darren Bakkestuen about sustainability efforts at the award-winning facility.
Episode 29 -- Excitement Made In The USA
Dealers are getting excited about Nokian Tyres’ new Outpost nAT, which is made at the Dayton Factory. On this month’s episode of the Journey Podcast, Owner Judd Huffman of Alray Tire in Boone, North Carolina explains why he’s “stoked” for the new all-terrain tire, and why he’s proud to be a growing Nokian Tyres customer. Then we drop by the Dayton Factory to talk with Collin Beam and Kevin Browning about a powerful mentorship program that helps train new employees and cultivate leadership at the award-winning facility.
Episode 28 -- Confidence During Changeover Season
Benoit Sarrazin joins this month's show to discuss changeover season in Quebec, which was recently named by Nokian Tyres voters as the place with the worst roads in North America. Then, Josh Tenge drops by to discuss his appreciate for Nokian Tyres products as a member of the Rocky Mountain Audi Club.
Episode 27 -- Tread Talk On A Frozen Lake
On this month’s Journey Podcast, Utopia Tire General Manager Tim Paich explains how he turned customers into members of the Cult of Hakkapeliitta – and why we’re the only brand drivers recommend to each other in the waiting room. Then, Instagram creator Brock Keen joins us to recount his adventures at Little Ivalo and Georgetown Lake, and to discuss why he was so interested in partnering with us.
Episode 26 -- Live From Little Ivalo
This month, we visit with customers at Little Ivalo, our winter test event in Copper Mountain, Colorado. We speak with dealers from Florida to North Dakota about their relationship with Nokian Tyres, how they’ve successfully sold our products and what they think about the Little Ivalo experience.
Episode 25 -- Big News At The Dayton Factory
Nokian Tyres announced the creation of 75 jobs and construction of a warehouse at our Dayton, Tennessee factory, where we plan to double production by 2024. Dayton Factory Operations Director David Korda drops by to discuss the big news. Plus, Fetzer Tire's Howie Fetzer details the importance of the all-weather Nokian Tyres WR G4 to his business's success and his family's safety.
Episode 24 -- 2022 In Review With Tommi Heinonen
North America Vice President of Sales Tommi Heinonen discusses the successes and challenges of 2022 for our company and partners. Plus, more recognition for Nokian Tyres' sustainability leadership.
Episode 23 -- The Crazy Things You See On I - 70
On this month's episode, Alejandro Brown discusses his popular Instagram account, @I70Things, and details the partnership he launched with Nokian Tyres. We also cover big production news: a new factory in Romania.
Episode 22 -- Dan Patrick Show Co-Host + Successful Counter Workers
Paul Pabst, executive producer and co-host of the Dan Patrick Show, tells us why he's a Nokian Tyres fan. And two successful counter workers at Waukegan Tire in the Chicago area discuss the reasons for their big sales of Nokian Tyres products.
Episode 21 -- Remote Rallies Across America
Nokian Tyres had a presence on some of the most remote roads in the United States this summer, and we'd like to take you there! Join us on the trips we took to the Sawtooth Mountains of Idaho and the northernmost drivable point in Alaska.
Episode 20 -- Driving Sales Success This Winter Season
Nokian Tyres Director of Marketing Hans Dyhrman drops by to preview the company's fall campaign and discuss how Nokian Tyres will help dealers sell tires this winter.
Episode 19 -- Energy Savings And A Marriage Proposal Made Possible
We're pleased to announce fresh eco-friendly driving information! Also, Nokian Tyres helped a new customer propose to his now-fiancée.
Episode 18 -- Remote Control On The Nokian Tyres Outpost
Avid road tripper Brock Keen joins the show to discuss an emotional journey on the Nokian Tyres Outpost to relive his elopement. Then Jill Henderson and Renee Couture from the Nokian Tyres marketing team drop by to recount a remote journey through stunning scenery.
Episode 17 -- Chasing Storms and Growth With the Nokian Tyres One
Brandon Payne sells the Nokian Tyres One in his tire shop. Then, he uses it to chase storms. In this episode, we talk about how his part-time pursuit has fueled his workday success. Then, Dayton Factory Operations Director David Korda discusses the growth and culture at our North American production facility.
Episode 16 -- Selling All Season Tires and Sustainability
Bryan Griggs of Tire Outlet in Jacksonville, Florida discusses the success his shop has enjoyed with the Nokian Tyres One. Then, Rhett Bentley from Thrive Regional Partnership drops by for a rich discussion about how to sell sustainability to consumers in a way that draws them in rather than dividing.
Episode 15 -- From The Rainforest To The Tundra
This month's episode features two interviews from opposite ends of the Northern Hemisphere. Tire shop owner Polo Rodriguez used the Nokian Tyres Outpost AT to extend his boundaries in the Puerto Rican rainforest. while adventurer Aaron Dycke took his studded Hakkapeliitta LT3s onto the ice roads of the Northwest Territories.
Eposide 14 -- Tips From The Heart Of Winter Tire Country
Shop Manager Wes Catlin joins us from Soldotna, Alaska to discuss how the Nokian Tyres Hakkapeliitta 10 helped Alyeska Tire set records in 2021. Also, some big news about a couple records of our own last year!
Episode 13 -- Extending Boundaries With The New Outpost Family
We've launched a new all-terrain tire, the Nokian Tyres Outpost Family! On this episode, learn how the new all-terrain, all-weather Outpost AT and APT help drivers and dealers Extend Their Boundaries. Watch the tire's launch here: https://virtual.nokiantyres.com/event/na/20220119/sign-in 4:30 -- Interview with Nokian Tyres Director of Products Steve Bourassa 14:45 -- Adventure Journal's Justin Housman discusses his experience with the Outpost APT Read his full review: https://www.adventure-journal.com/2022/01/review-nokians-new-outpost-apt-are-the-dream-small-adventure-rig-tire/
Episode 12 -- Recapping 2021 + A Powerful Tire Testimonial
Nokian Tyres Vice President of Sales Tommi Heinonen discusses the company's highlights and challenges in 2021 and previews an important year ahead. Then, Canadian driver Rick Hunter recounts how his Nokian Tyres all-weather products helped him survive a harrowing journey through British Columbia's recent floods.
Episode 11 -- From Slick Roads To The Slopes
Nokian Tyres Director of Products Steve Bourassa drops by to go deep into the benefits of the Nokian Hakkapeliitta 10. Then Chandler Burgess from Killington Ski Resort dives into how his company partners with Nokian Tyres to market to the winter audience.
Episode 10 -- The 'Apple Of Tires'
Jason Williams of Jack Williams Tire drops by to discuss why he calls Nokian Tyres "the Apple of tires." Then, we chat with the crew from the Overcrest podcast about a unique event we sponsored.
Episode 9 -- Attracting All-Season Drivers To Nokian Tyres
Atlantic Tire's Ron Causey drops by to discuss how he works with retailers to sell Nokian Tyres' all-season products. Plus, some big news is coming out of our Dayton Factory!
Episode 8 -- Trends In The Tire Industry With Tire Business Editor Don Detore
We speak with Tire Business Editor Don Detore about key industry trends, lessons tiremakers and dealers learned during the pandemic, and his impressions of Nokian Tyres. Plus, some big news from our North American factory!
Episode 7 -- Why One EV Expert Loves Nokian Tyres Products
Out of Spec Studios Founder and electric vehicle expert Kyle Conner drops by to explain why his experience with Nokian Tyres' products has caused him to fall in love with the brand
Episode 6 - How We're Driving Drivers to Tire Shops
Nokian Tyres doesn't have a blimp or a mascot. Instead, we focus on marketing tactics that target drivers and send them to dealers' shops. Director of Marketing Hans Dyhrman explains how in the latest episode of the Nokian Tyres Journey Podcast.
Episode 5 -- 'The Best Winter Tire In The World'
Nokian Global Head of R&D Olli Seppälä drops by to discuss what makes the new Nokian Hakkapeliitta 10 a "proper freaking winter tire." Plus, we discuss a big sustainability highlight and a bulletproof way to protect drivers on the road.
Episode 4 -- What Dealers Think Of The Nokian Tyres One
Plaza Tire President Mark Rhodes stops by to discuss his company's pilot program for the new Nokian Tyres One. Plus, we discuss another big product released last month and massive growth at our North American factory.
Episode 3 - Recapping 2020 With Nokian Tyres' Director Of Sales
Nokian Tyres North America Director of Sales Tommi Heinonen joins us to recap 2020 and explore the company's priorities in 2021, with emphasis on how our actions will fuel our partners' growth.
Episode 2 - Winter Tire Sales Advice From A Dealer
Northwest Tire Vice President Kory Grossman drops by to share what he's learned about selling tires, after more than two decades offering Nokian Tyres products to drivers in the Upper Midwest. Plus, we have some exciting sustainability news to announce!
Episode 1 - How Dealers Have Thrived Amidst COVID-19
Episode 1 - How Dealers Have Thrived Amidst COVID-19 by Nokian Tyres
Journey Podcast -- Intro
Journey Podcast -- Intro by Nokian Tyres