Passle CMO Series Podcast cover art

All Episodes

Passle CMO Series Podcast — 104 episodes

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Title
1

Episode 200 - Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms

2

Episode 199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact

3

CMO Series Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It

4

Episode 198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear

5

Episode 197 - Tricia Weener of Linklaters on The Reality of Building High-Performing Teams

6

Episode 196 - Vanessa Crocetto of Butzel on How Client Experience Fuels Growth

7

Episode 195 - Alexis Gray on BD Enablement That Helps Lawyers Win

8

Episode 194 - Kimberly Rennick of Thompson Coburn on Designing Bespoke BD Projects That Drive Results

9

Episode 13 - CMO Series Digital Masterclass: Ryan Evans of Jones Walker on Turning Thought Leadership Into a World-Class PR Pipeline

10

CMO Series REPRESENTS: International Women’s Day 2026 - How to Give to Gain in Professional Services Marketing

11

CMO Series REPRESENTS: International Women’s Day 2026 - Building a Culture of Giving to Gain

12

Rainmakers: EP7 - Laurie Burlingame of Morse on Redefining Value, Relationships, and the Reality of Rainmaking

13

CMO Series EP 193: Doug Gold on the Business Case for Healthier Law Firms

14

Episode 192 - Aubrey Bishai of Vinson & Elkins on Why Innovation Goes Beyond AI Strategy

15

Episode 191 - Patrick Johnson of Honigman on Rethinking How Law Firms Pitch and Win Work

16

Rainmakers: EP6 - Mona Dajani of Baker Botts on Standing Out and Staying Authentic

17

Episode 190 - Vanessa Torres and Mark Kesslen of Lowenstein Sandler on Redefining Client Experience from the Inside Out

18

Rainmakers: EP5 - Tom Whittaker of Burges Salmon on Carving a Niche as a Go-To Thought Leader

19

Episode 189 - Kathryn Whitaker of Burr & Forman on Turning Moments into Momentum in Legal Marketing

20

Episode 188 - Charlotte Eberlein of Thomson Snell & Passmore on Building a BD Culture in the World’s Oldest Law Firm

21

Episode 187 - Lean & Mean: Driving BD in a Mid-Sized Firm with Kelley Goes of Jackson Kelly

22

CMO Series Podcast Thanksgiving 2025: Celebrating Collaboration in Legal Marketing

23

Episode 186 - Jocelyn Brumbaugh of Builden Partners on The Skills Legal Marketers Need Next

24

CMO Series Live Special: Connor Kinnear on Cross-Selling: The Missed Opportunity in Professional Services Marketing

25

Episode 185 - Charlotte Watt of Brabners on Moving the Needle in Law Firm Business Development

26

Episode 12 - CMO Series Digital Masterclass: Appius on Choosing the Right CMS for Law Firms

27

CMO Series Lex Mundi Roundtable Live: Susan Lee Hollender of Michael Best & Friedrich on Cross-Selling in Practice

28

Episode 184 - Jennifer Stokes of Shipman & Goodwin on Earning Trust and Credibility in Legal Marketing

29

CMO Series Live Special: The Art of Cross-Selling

30

Episode 183 - Professionally Personal: Alitia Faccone of Jackson Lewis on How Storytelling Drives Legal BD

31

Episode 182 - Phill McGowan of Phill McGowan Marketing on Building Successful Thought Leadership Campaigns

32

Episode 181 - Anne Kunkel of Redgrave on Making a Big Impact in a Boutique Firm

33

Episode 180 - Helen Cox of Helen Cox Marketing on Lessons from a Fractional Marketer: What Works and Where Firms Go Wrong

34

Episode 179 - Dr Karen Kahn of Threshold Advisors on Bridging the Cross-Selling Gap

35

CMO Series REPRESENTS - Paul Modley on Belonging by Design: Building DEIB That Lasts

36

Episode 178 - Courtney Beauzile of Robins Kaplan on Building High-Performance Marketing & BD Teams in Modern Law Firms

37

CMO Series REPRESENTS - Gina Rubel on Leading with Integrity: Strategic Comms for Complex Times

38

Episode 177 - Guy Alvarez of InnovAItion Partners on AI & Legal Marketing: Where Are We and What Comes Next?

39

Rainmakers: EP4 - Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership

40

CMO Series REPRESENTS - Ioana Good on Finding Your Voice: A CEO's Journey to the U.S. and Path in Journalism, Thought Leadership and Tech

41

Episode 176 - Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy

42

CMO Series Live Special: The AI Revolution and What it Means for CMOs

43

Episode 175 - Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart

44

Episode 174 - Jason Levin of Ready, Set, Launch, LLC on The Key to Cross-Selling: Building Real Human Connection

45

CMO Series Live Special: How Law Firm Leaders Use Thought Leadership to Drive Growth

46

RE-RELEASE: Gina Connell on How to Bring Your Firm on the AI Journey

47

Episode 173 - Laura Klysz of Simmons & Simmons on The Power of Storytelling in Legal Marketing

48

Episode 172 - Nicholas Barrows of Trowers & Hamlins on Blending AI with Human Creativity to Drive Deeper Client Connections

49

Episode 11 - CMO Series Digital Masterclass: Chris Yates of Bristows on How to Streamline Your Thought Leadership

50

RE-RELEASE: Tracey Whyte on Getting The Most Out of AI in a Lean Marketing and BD team

51

RE-RELEASE: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts

52

RE-RELEASE: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI

53

Episode 171 - Wendy Bernero of Yate Collaborative on Igniting Your Cross-Selling by Delivering Client Value

54

Episode 10 - CMO Series Digital Masterclass: Gareth Osborne and John Riley on How to Build Seamless Client Experiences

55

Episode 170 - Paige Pierce and Tiffani Mowry on Winning as a Solo Marketer

56

CMO Series Rainmakers: EP3 - Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands

57

CMO Series Live 2025: An Exclusive Preview with Natasha Sandamas

58

Episode 169 - Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing

59

CMO Series REPRESENTS - Part 2: Accelerating Gender Equality in Professional Services Marketing

60

CMO Series REPRESENTS - Part 1: Accelerating Gender Equality in Professional Services Marketing

61

RE-RELEASE: Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging

62

Episode 168 - Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025

63

RE-RELEASE: Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture

64

RE-RELEASE: Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders

65

Episode 167 - Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands

66

RE-RELEASE: Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships

67

CMO Series Rainmakers: EP2 - The Role of Thought Leadership on the Path to Managing Partner

68

Episode 166 - Kate Fairweather of Curtis on Why Every Law Firm Needs a Podcast Strategy

69

Episode 165 - Louise Henkel of Hill Ward Henderson on Building a BD-Minded Firm for the Future

70

CMO Series Rainmakers: EP1 - Jeffrey Greenbaum on Mastering Thought Leadership for Growth

71

Episode 164 - Sarah Mitchell on Selling Knowledge: What’s ahead for legal marketing in 2025 and beyond

72

Episode 163 - William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market

73

Episode 162 - Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win

74

Episode 161 - Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO

75

Episode 9 - CMO Series Digital Masterclass: Scott Rubenstein of RubyLaw on The Power of Content in Legal Marketing

76

Episode 160 - Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing

77

Growth & Gratitude: Part 3 - CMO Series Podcast Thanksgiving Special

78

A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special

79

Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special

80

Episode 159 - Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO

81

CMO Series Digital Masterclass LIVE : Sophie Bowkett on Building a Bold Market Presence with Bird & Bird's Digital Transformation

82

Episode 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team

83

Episode 158 - Jeff Berardi’s 7 steps to better, more strategic thought leadership

84

Episode 7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online

85

CMO Series Live Special: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI

86

Episode 6 - CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites

87

Episode 157 - Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO

88

Episode 5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence

89

CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results

90

Episode 156 - John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events

91

CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development

92

CMO Series Live Special: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts

93

CMO Series Live Special: Trish Lilley on How to Build Influence & Gain Buy-In for Change

94

Episode 155 - Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success

95

Episode 4 - CMO Series Digital Masterclass: How to Build Your Website with a Unique Point of Difference

96

CMO Series REPRESENTS Lucie Allen & Silvia Van den Bruel - From Awkward to Accepted: Normalizing #MenopauseMatters

97

Episode 154 - Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist

98

Episode 153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts

99

Episode 3 - CMO Series Digital Masterclass: How Thought Leadership Determines Digital Success

100

Episode 152 - Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners

101

Episode 2 - CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand

102

Episode 151 - Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy

103

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

104

Episode 150 - Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services